Your Role In History As An Entrepreneur

F I N A N C I N G 

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

We already explored the potential of the effect of the changing financial realities of the New Economy on your Internet business. Some of the old gatekeepers of investment capital have been supplanted by the ability to reach out directly to potential investors.

For small entrepreneurs, you may only need a few thousand dollars. With the amount of free and low-cost resources at your disposal, you can start a substantial business with little startup cash. That means many people can build their business out of pocket.

There are many benefits to funding your own enterprise. You have no debt except to yourself. You retain control of the business and you own it 100% outright. And you spend your time on your business, not court- ing potential investors. If you can do it, self-financing is the way to go.

If you need to attract investors for a larger idea, you can go directly to individuals. Wise investors (which is what you want) will vet you and help you by making sure your idea is viable and you are able to execute it professionally. Consider wise investors another advantage that you take into your venture.

You may be the person who imagines the concept, but you don’t want to go it alone. Wise investors will look at the credentials of your support system as well as your own ability to execute your ideas. The more advisors and team members you have in your corner, even those part-timers and professional friends, are very important to your success.

You want others to help you hone your ideas, promote your products and services, and be your cheerleaders on days when you need one. When you are looking to attract capital, that team will make or break your ability to do so.

Be strategic about your partnerships. A geek with sales skills might be able to sign up customers and design websites but not write content. A strategic partnership  with a content writer (who may even be in a different country!) who has no site design or sales skills, can accomplish more than either can working alone.

And there’s no legality (besides perhaps a dated, mutually-signed “letter of understanding” to set forth what’s agreed) involved, and no complicated financing involved. What there needs only to be is separate skilled businesses or individuals with mutual trust and ambition. It can work like barter with a split-fee arrangement.

Build bench strength where you have weaknesses

Make sure the human resources you have on board support your mission and can conduct all the internal business processes required to operate legally, ethically and with solid financial plans.

Finally, be realistic about the amount of financing that you need. If you overestimate, you will spend your time raising money for things you don’t need or could easily and more quickly do yourself. If you underestimate, you will get only partway to goal.

A great realistic plan is to start your business in small and manageable chunks with the resources and financing at your disposal, and when the marketplace responds with interest and orders, you can raise the stakes.

# # #

C’mon back TOMORROW 10/9 for Day 24 —

Are you your own Department of Internal Revenue?

# # #

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

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Hal@Businessworks.US      Peggy@Businessworks.US

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Your Role In History As An Entrepreneur

I M A G I N E

I N V E N T O R Y  &  D E L I V E R Y

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

In tandem with global manufacturing, let’s take a closer look at how to store and move physical products in the New Economy.

If you live where grasses are plentiful, you live in a grass hut. People have always adapted to local resources. In the New Economy, efficient and successful communities will rely on this same strategy but with a difference.

As was pointed out yesterday (while we imagined manufacturing), many products will be able to be assembled closer to their markets because 3D printing of finished products and parts will make that possible. Also, robotic manufacturing makes it possible to locate production facilities in places without consideration of the availability of many prepared workers. Obviously, local manufacturing reduces the need to move finished products closer to the customers.

Local sourcing raw materials

Our knowledge grows about our environment every day, and we find more uses for things around us.

Materials, for example, can be manufactured using chemical and biological processes. During the period of 20th Century industrialization, synthetic materials were developed and –suddenly– clothing manufacturers didn’t necessarily need wool or cotton to make clothing, though “real” materials were usually considered luxurious. The same is happening in the 21st Century with biological substances such as food and medicines (moving from chemically-based to biologically-based).

Knowledge in the new frontier will find ways to transform available local resources into necessary materials which should reduce the demand to transport and store raw materials.

The more we learn about chemistry and biology, the more possibilities we have to use the basic structures that compose

a pineapple, for example, into materials to manufacture other products needed locally.

About energy and transportation

When requirements to transport people and materials are reduced, this necessarily results in less requisite shipping vessels and fuel. In this scenario, energy needs to be produced and consumed locally to support local raw material development and product manufacture. This lends itself to less portable and more available sources of fuel – sources like solar and wind.

Internet Joe is thinking about the future, and the future doesn’t resemble the present. That translates to mean there are a lot of limiting factors in the present, such as finite (non-renewable, transportable) fuel, that are NOT part of fueling the New Economy. What limiting factors will impact, or are impacting, your business pursuits?

# # #

What are you making the most of to move your business forward?
C’mon back TOMORROW for Day 22 —
GOT LEARNING?. . .

# # #

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

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Your Role In History As An Entrepreneur

IMAGINE   M A N U F A C T U R I N G

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

The flexibility of the global markets – everywhere, everyone, all the time – means products and services can be delivered from your place of business on the Internet to the customer’s location in the same way.

VIRTUAL products (e.g., software, books, music):

already a natural medium.

PHYSICAL products: now becoming a natural medium.

3D printing allows many kinds of products and parts to be assembled on site by downloading software to build products by the customer. Customers only need the material to create the products on location.

One of the issues with matching mass production to local markets has been transportation and warehousing of raw materials and finished products. 3D production eliminates, or will soon eliminate, one or more of these transfers for a wide range of product-based businesses.

Efficient production puts factories near the source of raw materials which could be halfway around the globe from your market. With global markets, raw material processing happens near the source of materials which are then delivered to where products are produced at the customer site.

Throughout history, efficiencies have grown markets.

This development is no different.

While assembling products onsite requires only the transfer of raw materials to the customer location, the expansion of markets grows the number of end users.

Economic development happens more rapidly in areas that now need mainly an Internet connection and a reliable source of power to become a viable market for your products – both virtual and physical.

The limiting factors remain the availability of power and water. The new entrepreneurs believe those problems can be solved, and they are actively seeking answers.

As noted earlier in this series, we are very early in the New Economy and are still building the infrastructure so much of the opportunity is building the virtual roads and rails into the future.

Even in situations where finished products are mass produced and need to be transported, robotics simplifies production. Robotics reduces the number of humans needed to assemble products and, consequently, also the number who need to be trained as assemblers, as programmers, and as equipment calibration specialists.

Local education and workforce availability is

not a major factor in locating a factory today.

Since line-driven powered machinery was invented, workers have revolted against automation fearing for their jobs. However, in each instance, the quality of peoples’ lives have improved, as well as the quality of products produced, and people’s time is collectively –presumably, for those outplaced– freed for higher level pursuits.

The promise of manufacturing in the New Economy turns on how you view progress. You’re likely to have one of two views of the world:

• View 1: You believe advances solve problems, make solutions available to more people, and raise all of humanity in waves.
• View 2: You believe knowledge is finite, all that can be known is already known, and we can’t solve our problems because our known resources do not meet everyone’s needs.
  

Entrepreneurs (Especially INTERNET entrepreneurs)

in the New Economy hold fast to View 1.

They believe that what lies beyond the known frontier

is the place where advances for humanity lie.

Internet Joe senses what is there and moves toward it

because he knows problems=opportunities,

and he knows it’s his choice.

# # #

Where does the past still control the present in your business pursuits?

C’mon back TOMORROW 10/6 for Day 21 —

 Imagine INVENTORY and DELIVERY. . .

# # #

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

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Your Role In History As An Entrepreneur

I M A G I N E     S A L E S $ $

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Organizations frequently couple sales with marketing, and we’ll do that here, too. When you’ve defined your markets, you have the basis of a sales program. When your market is global, your sales program can actually be UNcoupled to some extent.

As noted yesterday in “Imagine Marketing,” your customers are connected to you by a personal communication device that delivers content which is highly individualized. Your sales strategy needs to be the same.

For example, if you are selling a weight loss system, you aren’t reaching a single imagined customer concerned about his or her weight with standardized sales material content. You reach an individual with personalized content. You can deliver emails customized with the name of prospects by leveraging the power of email lists.

(We’ll explore the mechanics of this in the next book.)

You can also individualize your approach using your website with a “click here for patients”, “click here for physicians”, “click here for caregivers” approach to sales. As your potential customers “click here”, they can further individualize their search for your products and services by drilling down into your website.

It is possible to individualize your approach to customers for a very low cost per touch using email and websites.

As discussed in earlier posts in this 30-Day series, this is where Internet Joe holds an advantage over large corporations as an entrepreneur. By leveraging social media platforms such as Twitter, Facebook, Pinterest and Instagram, your product automatically has viral potential. Internet Joe makes personal connections with people around the globe and they are all potential customers.

With a few power users among your followers,

you can get exposure to 250,000 people . . .

which very quickly expands to millions.

 On a planet with already 3 billion Internet-connected individuals, you have tapped into only a small fraction of potential customers and already have exceeded a 20th Century salesperson’s wildest fantasies.

Bricks and mortar . . . Uber-ized* and Bnb’d**

Even if your business is based on live customer interactions, such as with a restaurant or hair salon, your bricks and mortar enterprise needs an Internet presence to exist. If someone visits your town and looks for pizza, they will search for restaurants online and your business needs to be there. As a plumber, you may not think you are an Internet Joe, but online presence still makes the difference between survival and massive opportunity.

• *Think of the online/chargecard-based Uber* (private driver car service) business model . . . for drivers plugged into the system, Uber provides income previously only possible with the reach of the old “looking for a ride to California” bulletin board postings.
• **Consider the online/chargecard-based Air Bnb** (temporary home rentals) business model . . . for homeowners plugged into the system, Air Bnb provides income previously only possible for local realtors.

Sellers can be anybody with an Internet connection, but Internet Joe is a true entrepreneurial businessman leveraging the power of the Internet to grow sales opportunities with the immense power of global markets.

# # #

C’mon back MONDAY 10/5 for Day 20 —

Do you believe humanity’s advances solve humanity’s problems . . . OR

that problems are not solvable because all that can be

known doesn’t meet everyone’s needs?

# # #

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

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Your Role In History As An Entrepreneur

Side note: In editing Peggy’s book chapters for blog adaptation, I’ve found her style to be surprisingly (for an economist leadership expert, itself, to me, an oxymoron) engaging. Today’s topic, however, encompasses the object of my business teething and career so I feel compelled to spotlight a bit of the professionalism of marketing. Factoids (such as the components of marketing and the distinction between creating and stimulating desire, for example) are seldom addressed or positive-ized in economic treatises or website meanderings. Thank you. Enjoy the journey! Hal

Imagine Marketing

One of the great advances of the 20th Century was the development of the field of marketing. As industrialists were able to mass produce clothing, cars, homes and candy bars, they sought a method or methods to promote those things to a public who may not have known that they needed or wanted them.

Psychology and sociology combined with imperatives to maximize business profitability and the science of markets was born. Where markets existed, they were maximized. Where markets did not exist, they were created. Yet marketing is not a creator of society wants and needs. It is simply a reflection of society–a mirror of what already exists.

You know you need a home but you probably didn’t know you need or want a certain type or brand of kitchen appliance or configuration of closets until marketers educated you about the differences in price, performance, design, function, impressions, and longevity.

You know you need a car to get to work, but marketers let you know which models and styles were available so you could choose those that would best serve your practical functional and budget needs as well as those that best meet the conscious or unconscious emotional wants you most closely identify with (e.g., power, status, sex appeal, safety/service focus, family/parental focus, environmental/energy focus, etc.).

Marketing attaches meaning to the products and services we consume. Think of marketing as a big umbrella over a broad spectrum of marketing functions, which include sales, advertising, branding, pricing, packaging, promotion, merchandising, public relations (news releases, events, media communications), and more. Marketing also raises life necessities to luxury levels for a price.

Marketing does not create desire because humans already possess desire. Marketers stimulate desires that already exist. Marketing sometimes prompts us to purchase or consider purchasing products and services we didn’t know we needed or wanted until subliminal interests are created for them, and our desires are stimulated.

By the mid-20th Century, mass production meant that businesses could create enough products to satisfy the desires of mass markets. Mass communication through a mix of limited channels (using television, radio, magazines, direct mail, and outdoor and transit billboards) standardized desire for mass produced products.

The Internet changed the whole world of marketing. The Internet is a personal communication device. What comes through my computer is as different as what comes through yours as we are. No two computers deliver the same content because the content is a reflection of the fingerprint of the user. One user accesses religious content, another pornography, and yet a third spends most of her or his time surfing the net for the best price on handbags, shoes, or on hunting and fishing equipment and gear.

How do you market to EACH individual on his or her personal communication device?

Like finance, we’re rewriting the discipline of marketing while we’re practicing business in the New Economy.

As an Internet entrepreneur, you find your markets by searching for people who are interested in buying what you are selling. You contact them through social media using list serves, groups, email blasts and subscriptions, blogs and connectivity/referral platforms . . . following where each thread leads. When you pull on a thread, it will lead to a tapestry of related interest groups. As a business person, the end of each thread is a potential customer.

The hardest job of Internet Joe is to refine his product or service to meet the needs of a specifically defined target market within the potential of a global customer base. Expect that it could take time to refine your approach. You will go through several iterations before you hit on exactly what specific flavor of what you offer appeals to which specific individuals.

In the New Economy, your customers are in New Zealand and Newfoundland. Get to your keyboard and go find them.

# # #

C’mon back tomorrow 10/2 for Day 19 —

It’s all about SALES, SALES, SALES, and more SALES.

# # #

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

Your Role In History As An Entrepreneur

 Imagine Leadership

and Management

The traditional organizational chart is a construct left over from Alfred Sloan’s leadership at General Motors in the early 20th Century. That, my friends, is 100 years ago.

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

In the 1980s, the hierarchical organizational chart was challenged by enterprises that found products were better built when workers had ownership of their production. The philosophy of pushing decision making down to the employee flattened the organizational chart somewhat and relationships became “matrixed.” In other words, people sometimes had multiple layers of reporting and responsibility as well as accountability and all those layers were spread throughout the organization.

The shift away from top-down thinking has been gradual. It paved the way for entrepreneurs in the New Economy to be comfortable spreading responsibility, accountability and rewards across the organization — based on performance, not role.

Leadership and management in the New Economy is about vision— and goal-setting.

It’s about being able to get out in front of the parade with a baton while respecting the fact that without a parade, Internet Joe is leading no one.

And here is where the distinction between leadership and management takes a leap.

True leadership isn’t conferred as much as it is earned.

True leaders are people who others follow, in fact emulate, for their innate qualities. This harkens back to our first and most important quality of leadership, and that is integrity. People naturally follow someone they trust; they know they will wind up somewhere worth going. That requires a bit of a track record.

Management skills can be learned. Management is about the ability to align and assign resources to achieve goals. Managers don’t require the kinds of rigorous traits of a true leader but they do require consistency, persistence and organization.

Managers don’t need to be leaders.

But great leaders get nowhere without great management of resources. If an entrepreneur is not a great organizer, it is critical she or he hires one.

A great idea, even with enthusiastic followers, goes nowhere without someone to arrange the resources in straight lines, all headed in the same direction.

Leadership and management don’t have to be embodied in the same individual. They do, however, need to be together at all times for efficient allocation of resources. An entrepreneur in the New Economy needs efficient organizational alignment with wise distribution of responsibility and accountability — even though your business map will not resemble, even remotely, Alfred Sloan’s hierarchical organizational chart at GM.

A successful Entrepreneurial Leader today

is not at the top of her or his organization.

He or she is in the lead, and that is a very different position.

# # #

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

 # # #

Hal@Businessworks.US     

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

Your Role In History As An Entrepreneur

C O N F I D E N C E

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Confidence has two meanings.

In relation to business, we think about the assurance of self. Self-assurance means one believes in oneself enough to trust their decisions. They take measured risks and can make hard decisions because self-assured people believe they have the capacity to act correctly.

The second definition of confidence is to hold something close and keep it in secret. When I tell you something in confidence, I trust that you will not broadcast it. The term “con man” in the vernacular means someone who pulls tricks someone else. But it derives from the term “confidence man” or one who acts in secret.

It requires both types of confidence to run today’s entrepreneurial business in the New Economy.

First and foremost, entrepreneurs in the New Economy need the self-assurance to operate in the global environment, make assessments and act quickly. After all, the universe loves speed and the spoils go to the person able to grab opportunities as they arise. Even more accurately, the spoils go to the entrepreneur who grabs opportunities just before they arrive . . . to the entrepreneur who trusts herself.

He sees markets that don’t yet exist or envisions ways to serve existing markets in ways that others do not see. The ability to act on unrealized markets and opportunities ahead of their manifestation requires much self-assurance.

And importantly, spreading self-assurance is the mark of a true leader. It requires only a consistent and mindful effort to use inspiring language in daily electronic, telephone, and in-person conversations. Go here for a starter list!

The second definition of confidence, the ability to hold things closely and quietly, also plays an important role in entrepreneurial success. All of the advantages of the global market on the Internet everywhere, always and everything, also mean that the opportunities that are not yet realized are also evident for anyone who has eyes to see.

For someone who imagines the possibilities, it is important to hold your vision close to your inside team long enough to realize it but briefly enough to bring it into full realization before someone else does.

Quick, quiet, assured. These are among the most confident and most meaningful behaviors of the new entrepreneur at the top of his or her game.

# # #

C’mon back MONDAY 9/28 for Day 15 —

DO YOU REALLY KNOW ENOUGH TO MAKE IT ALL WORK?

# # #

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Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn what successful entrepreneurs need to be thinking and doing NOW. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details and to reserve your seat!

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

 # # #

Hal@Businessworks.US      Peggy@Businessworks.US

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SEE SPECIAL ANNOUNCEMENT IN RED AT END OF POST

Your Role In History As An Entrepreneur

C R E A T I V I T Y

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Many entrepreneurial thinking-and-doing hardliners are justifiably quick to distinguish between creativity and innovation! They say ANYone can have creative ideas, but the true measure of success in entrepreneurland is innovation–taking a creative idea all the way through to the point of completion.

 

Just dreaming up a new behind-the-knees deodorant, for example, means nothing without also being able to produce accurate cost estimates, ingredient and package testing plans, financing and manufacturing sources, liability issues, distribution/warehousing arrangements and costs, marketing and branding strategies and tactics, etc., etc. etc.

 

That said, we need to be reminded that all of these, and other innovation-based issues, nonetheless begin with a single creative idea . . . the adopted child of every entrepreneur!

Peter Diamandis, President of Singularity University and Founder of the XPrize, is known for promoting “moonshot thinking,” as are the people at Google X. Moonshot thinking, as Diamandis describes it, doesn’t seek to achieve 10% sales but rather 10X more sales. Moonshot thinking is at the heart of the entrepreneurial spirit driving our culture into the New Economy. It is a creative kind of boundlessness that sees where nothing is and imagines what can be, full blown, in color, in 3D.

Entrepreneurs who will succeed well into future decades have a 360-degree view of the world, and it is magnified by a high-powered telescope. When the world was more linear, it was enough for an entrepreneur to see around corners and make an educated guess about where the world, his business and the two were going together. But today, an entrepreneur who merely sees around the next corner isn’t seeing far enough to guide a business into the New Economy.

SUCCESS calls for the kind of vision and creativity

that combines what we know now with what we are

working on– and what we haven’t yet figured out!

It calls for the kind of disciplined creative genius that birthed the light bulb, the airplane, the automobile, the Statue of Liberty, and Superman. It requires the kind of creativity usually associated with the arts . . . creativity that calls into being, something that has no grounding in the present and can’t be imagined by the minds of others . . . David, Mona Lisa,The Sistine Chapel, The Beatles, the pyramids, the Ferris Wheel, space travel, comic strip character Dick Tracy with a 2-way, video wristwatch in 1946 — long before television became a common household device, and very long before cellphones.

Creativity calls forth the left brain (which dictates outgoing, communicative right-side-of-the-body activities and associated analytical, practical, methodical thinking) in concert with the right brain (which dictates introvert-ish, artistic, left-side-of-the-body activities marked by free-spirited and unencumbered out-of-the-box thinking) a rare combination of thinking and behavior not often associated with business decision making.

Internet Joe [See earlier posts] can typically make cross-brain connections. He is wired to think out of the box (“Box? What box? I didn’t see any box!”) and yet to organize it in a way that his imaginings are usable and replicate-able. Viable businesses, after all, aren’t built on one-of-a-kind products or services.

Because creativity pulls in so many different skills and types of intelligence, great products and services are mostly built by cooperative teams. Creativity can and should be managed to result in something truly valuable. Great project managers who understand the creative process and can corral moonshot thinking are essential members of these teams, and every entrepreneur needs a good PM if they aren’t one themselves.

Creativity is a team sport.

Creativity isn’t as lone an enterprise as it might be romantically portrayed, a baggy-eyed, frizzle-haired Einstein sleepless and obsessed. Yes, creative entrepreneurs need to be very creative to envision what’s possible. But speed is often the key to success, and acceleration happens when teams multiply their vision geometrically and when project managers assemble the pieces into viable products and services.

Dream, be agile and connected. And then once the idea is born . . . then: innovate!

# # #
C’mon back TOMORROW 9/24 for Day 13.
Find out if YOUR sense of adventuresomeness measures up!
# # #

SPECIAL ANNOUNCEMENT

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving for 2 hours) $99 LIMITED SEATING COACHING WEBINAR: “Accelerating Your Business Growth and Development.”

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn what successful entrepreneurs need to be thinking and doing NOW. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details and to reserve your seat!

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

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Your Role in History as an Entrepreneur 

INTERNET ENTREPRENEURS

A FRONTIER MENTALITY

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Building an online business in the new economy? So you’re a “frontier pioneer.” You’ve figuratively hitched your horse to your wagon and joined the wagon train.

Can you imagine yourself in 1840 America, heading west to the new frontier, searching for gold? Time and space have changed, but the challenges remain.

When I started my consulting career 20 years ago, I took a small pro- ject assignment at the University of Pennsylvania helping the develop- ment office build its first website. I took some html classes there as part of the job to write the website content. The Penn Development Depart- ment built the first donor recognition site in the world. In the world. The first.

• As part of the job, I had to investigate whether we could get digital rights to legendary opera singer Marion Anderson’s recording library. I discussed the intellectual property challenges of this endeavor with the Music Department of Indiana University in Bloomington, Indiana, one of the places where these questions were first considered.
•  I talked with attorneys who were still working out how much of a copyrighted work we could republish online before violating the owners’ rights. Seriously. Lawyers were just beginning to entertain those ideas in the late 20th Century.
•  Then sometime around the end of that assignment, we got wind of some amazing new software that allowed me to build the website without inserting the html coding. I saw Windows for the first time. Since we were rounding the last bend of that project, I never actually benefited from these new technologies but we saw the changes coming.

The point is that, at times, I’ve watched the development of the Internet as more than just an innocent bystander. I’ve had some hands-on glimpses of where we started not that long ago. From that vantage point, and considering where we are today, I believe that—as the old song goes—“we’ve only just begun” to develop the new economy.

Are you here? Or are you there?

In the last few years we’ve hit an inflection point that is allowing the Internet to take the world economy in a new direction. People far more Internet savvy than I am are talking about this in much more sophisticated ways.

My purpose here is to encourage.

The online small business entrepreneur needs to go get her or his horse, hitch up, and join the wagon train. Getting into the Internet wagon train business space now is like buying gold at $390 an ounce… you think it can’t go any higher, but you’ll be wrong!

If you are weighing whether to offer your products and services online to a global marketplace from your own virtual storefront, consider it $390 an ounce gold.

Or step back one more historical notch

to where we began this DAY 2 article:

Close your eyes a minute, take a deep breath.
Can you “see” yourself panning for gold from
the back of your Conestoga wagon while your
happy horse camps out by the river?

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When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 28 weekdays to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

See you here tomorrow 9/10 for Day 3.

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For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

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Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thank you for your visit and make today a GREAT day for someone!

“MATTER” Matters!

In just this past week, without even trying, and with minimal exposure to advertising, I’ve seen or heard the following:

• Black Lives Matter!
• Police Lives Matter!
• All Lives Matter!
• People Matter! (Sub shop chain)
• Dog Food Matters! (Pet store chain)
• Your Gums Matter! (Plaque removal products)
• Protect What Matters! (Life insurance company)
• Kids Matter! (Goat farm sign)
• Your Package Matters! (Delivery service)
• We’re There When It Matters! (cellphone service)

And surely Firefighters Matter and EMTs Matter and Doctors and Nurses Matter. And what about animals and fish and birds and trees and plants and oceans and mountains? Can there be any doubt that Children Matter? Or Pets? How about Grandparents? Teachers? Scholars? Boy Scouts? Girl Scouts? Athletes? And then there’s Hollywood people and Politicians? (Wellllll, the jury is still out on those two).

What about Artists, Writers, and Musicians?  And Tan people? Pink people? Albino people? Yellow people? Green people? Polka-dotted people? Purple people? Handicapped people? Poor people? Rich people? Sad people? Happy people? Developmentally-disabled people? Babies?

Where does it end? Or does it?

Will “Matter(s)” be this generation’s buzzword version of “Where’s The Beef?”

Are scientists now gathering from around the world to launch their new “happening” slogan?

MATTER MATTERS!

Do we really want to go back thousands of years and pronounce that Cavemen Matter?

And there is no doubt whatsoever that ENTREPRENEURS MATTER . . . because—without them and their creations—the rest of global society would have very little to point to by way of missions accomplished.

Instead of simply choosing to accept the bottom line– that if you are a human being, a creature or planet creation, YOU matter(!)— it seems we have been instead choosing to lose trust and confidence in ourselves and buy into the implied exceptionalism of which lives matter, with the implication that no others do!

Unfortunately, stampedes are rarely stopped before innocents are trampled. But at some point each of us needs to simply stand tall, look in the mirror, and proclaim to ourselves:

I  MATTER.

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Tune in here starting Tuesday, the day after Labor Day, to read and contribute comments to short DAILY excerpts from Peggy Salvatore’s new book, 30 DAYS TO A NEW ECONOMY for 30 weekdays in a row! Free. No strings attached. Why?
Because YOU Matter!

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Hal@Businessworks.US    931.854.0474