ENTREPRENEUR ON THE FENCE

Like stunned fish floating aimlessly to the surface after an underwater explosion, corporations and colleges lacking entre-preneurial mindsets have been equally lifeless for decades . . . standing on the fence, trying to decide the next move. But, Aha! That is now changing.

UNLIKE entrepreneurial thinkers and doers (who have long known that an “ostrich attitude” only produces a head-full of sand), corporate and campus leaders –for very different reasons– have failed for decades to embrace entrepreneurship as a viable management methodology.

Shell-shocked by a quicksand economy, slippery-sloped job ops, and blink-of-an-eye marketplace changes, big business and academia are now beginning to regain consciousness as corporate and campus entrepreneurship training centers, programs, teams, and projects are rapidly moving front and center.

Reality is that America’s businesses and institutions of higher learning can no longer afford to manage from the “analysis paralysis” platform that requires months of committee meetings to recommend action instead of simply acting and adjusting immediately, then acting and adjusting again.

It takes an entrepreneurial mindset to dig out of the holes corporate managers and academic administrators have found themselves embedded in . . . to be airlifted out by technology-piloted choppers if need be . . . and accept the fact that entrepreneurial ideas, actions, instincts, and traits are yet again tantamount to paving the way for economic rebirth.

As quickly as we once reined in or abandoned Theory X, Theory Y, Theory Z, One-Minute Manager, Quality Circles, MBWA, Just In Time, Empowerment, Assertiveness Training, Anger Management, Lean Management, MBO, BOSCARD Management, and a hundred other such success fad formulas and piecemeal methodologies . . . we have come full circle from the 1980’s to realize we must think like entrepreneurs and act like entrepreneurs to truly make a difference!

CORPORATE ENTREPRENEURSHIP

The perpetual champion of management success, CORPORATE ENTREPRENEURSHIP, was billed in 1981 training program promotions by this blog post author, as:

“the new tack in the race for innovative business solutions that work”

— and reinforced by INC. Magazine‘s Executive Editor Stewart Alsop II (in April 1981):

“Entrepreneurship is in, it’s hot . . . a renaissance in American society, especially for entrepreneurs now buried in large corporations.”

Regardless of size, sales, or clout, if your business or academic organization is not already riding the new, revitalized 2015-2020 entrepreneurial wave of “Reality Success” that builds cruise-control managers into enlightened decision makers, you can be sure your competition is!

When it’s time to put more heart, more walk-the-talk attitude, and fewer politics into your business –to  ignite dormant organization spirit and foster more innovative business and market leadership thinking– CORPORATE ENTREPRENEURSHIP coaching and hands-on training can be your answer.

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Hal@Businessworks.US    931.854.0474

America Needs

Entrepreneurial Leadership

It’s time for another Teddy Roosevelt/Harry Truman/Ronald Reagan to step up to America’s leadership challenge. History has shown us that “more of the same” leadership style following in the “too big for your boots” footprints left behind by prior leadership has produced either a false sense of progress and security, a lethargic aura, and/or a cavernous hole “too big for the planet’s britches.”

The days of corporate, governmental and politician “muckity-mucks” and their analysis paralysis approach to problem solving have long passed. This is 2015 and “We the people” can no longer endure those we elect to represent our interests wrongfully.

As a country and as American citizens, we simply cannot any longer tolerate elected representatives of the thinking that literally stomps on and casually pushes aside adhering to the very tenets of the Constitution that has made America great . . . the same feeble-minded political-payoff-and-payback representatives who then proceed to excuse their behaviors with shoulder shrugs and palms-raised declarations that “I tried! And, besides, it’s someone else’s fault!”

We are far beyond the point of receptivity we’ve naively granted to those who challenge and undermine our Constitution.

We are long past acceptance of those who see fit to substitute their own delusional self-indulgent needs in exchange for that which binds and ensures us of the rights to freedom of life, liberty and the pursuit of happiness. We are weary of the lies, deceit, blame, second-guessing, unresponsiveness, societal repression, citizenship indignity, false-alarms, and global disrespect that now shrouds our nation.

So where can we turn for restoration, reconciliation, and re-kindling of spirit?

Let’s consider the perceptive, “say-it-like-it-is” and “Git R Done!” attitude of an entrepreneur. Let’s face it: we have no other worthwhile choice at this point in history — not if we are serious about the survival of our children, grandchildren, and great grandchildren.

Small business owners and managers understand this need to untangle ourselves perhaps best of all. It’s called adaptability, tackling priorities, turning problems into opportunities, moving forward– entrepreneurial leadership! Business owners and operators who fail to do this, fail.

The truth behind the old expression: “Words do not cook rice” is something every entrepreneurial thinker/doer knows from experience. Certainly our Congress (and, in varying degrees, every government agency) fails to understand that revitalization time is here. Now. There can be no better nor more effective force to drive the realization of filling this need than a proven entrepreneur, one with the fortitude and courage to walk the talk.

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Hal@Businessworks.US    931.854.0474

Every career success requires

this entrepreneur discipline:

No matter your career, you need this. Whether you’re a corporate muckity-muck, teacher, politician, healthcare specialist, secretary, retail clerk, telemarketer, athlete, stylist, cowboy, sales rep, business owner, logistics manager, IT guru, pilot, media mogul, entertainer, writer, lawyer, pastor, government administrator, student, or a stay-at-home Mom (or Mr. Mom) . . . or add your own description: ________________.

No matter your career, you need this entrepreneur discipline.

Well, sure. You’re reading this, so you already have a commitment to learn and grow. You’re already motivated to achieve. Odds are you have some degree of integrity—doing the right thing even when no one else is watching! And you likely have some entrepreneurially-embedded sense of urgency.

Entrepreneurs are also willing to take reasonable risks and adapt readily to change. But risk-taking and adaptability are not always reliable measures of career success. You work hard at making the most of your communication skills by listening and observing carefully and tenaciously. Well, that’s a good thing, and may even be worth a few points toward achieving the magical level of success you crave.

But all of these assets—and many more you undoubtedly possess aren’t worth a hill of beans without a highly developed sense of vigilance. Huh? You thought that was a discipline relegated to the military or research scientists.

Well, here are a couple of not-too-shabby practitioner/advocates:

• Henry David Thoreau, the noted American author, philosopher, abolitionist, naturalist, tax resister, development critic, surveyor, historian, and environmentalist who urged followers to “be forever on the alert.”
• And how about Thomas Jefferson: “The price of freedom is eternal vigilance!”

So how does vigilance fit here? What makes it so special? Why should those who aspire to some measure of success really care? What’s the deal? What’s in it for me?

The answer: Vigilance is as Thoreau described, being forever on the alert. Alert to what? Alert to opportunities, market changes, society changes, world changes, job changes, personal and family changes . . . and assessing the impact of each, based on HOW (not why) you do what you do, HOW (not why) you use what you have, HOW (not why) you make the most of the skills you’ve developed.

It is all about being continually focused as much of the time as possible on the realistic present “here and now,” instead of the fantasy-filled past and future. Vigilance occurs in the present. How much of your life and success pursuits are in the present? The more they are, the closer you get to where you’re going.

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Hal@Businessworks.US    931.854.0474

Being critical and judgmental of other businesses does nothing but get us a bad rep and (believe this!) make it harder to succeed. What we get back isn’t much different than the return on our investment for putting down other people. At some point, it all comes back to bite us in the butt!

When you feel a judgmental statement winding it’s way up your throat, suck it back down with a deep breath before it ever gets to your tongue. Use your teeth like gates in case it actually does get that far. Hold your tongue. Shut the gates. And mind your own business. (Oh, uh, it might hurt if you hold your tongue while you close your teeth.) If all of this is too hard to swallow, you should not be in business to start with.

Anyway, we all like to criticize. We all think we can do better. And, guess what? Maybe we can do better, but remember that no matter how great we think we might be at something we’re good at (like running a business?), it’s a no-brainer bet that someone else is even better.

It should be needless to say, but those few folks who’ve been holed up like hermits with no outside world awareness’s beyond their smartphones and tablets (is that like everyone under the age of 25?), this tidbit of caution goes –in spades–for Customers! They are the people who are NEVER wrong . . . even when they’re not right!

Real entrepreneurs exist for their customers.

Just because corporate muckity-mucks make a lot of “Love the customer” noise doesn’t mean they really care. But customers are literally the lifeblood of entrepreneurial enterprises.

I mean, just imagine:  If corporate employees were properly trained, and –no matter who called or answered whatever phone– everyone would know how to deal with every customer and no Customer Service Department would even be needed.

Companies could literally save fortunes that could be reinvested in their people . . . and their customers! Sadly, this bit of entrepreneurial thinking has not yet met with acceptance as the effective antidote it is for corporate career contamination.

So just because the corporate guys delegate Customer Service to others, entrepreneurs cannot. Entrepreneurs don’t have that luxury. Entrepreneurs, true entrepreneurs, are who they are because they–always and everywhere–tend to their customers and mind their own business.

Do you?

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Hal@Businessworks.US    931.854.0474

When it’s time to eat grass,

get out of the mud and weeds!

You’ve been bustin’ butt to get where you are, and you can’t even find the tunnel, never mind light at the end of it! That’s the nice way to say you’re feeling spent and discouraged. But the truth is — guess what?– you are CHOOSING to feel spent and discouraged! “Spent” and “discouraged” are behaviors, right? And since all humans are born with free will (although some undoubtedly approach dubiousness), humans (yes, even entrepreneurs) all CHOOSE their behaviors.

So now you think you’re going to get lectured? Don’t choose to think that. Choose instead to enlighten yourself. The choice is just as easy, and it’s light-years  more productive. We make choices every minute of every day — from when to wake up to when to go to sleep, and everything in between. HA! And you thought it was just a matter of eggs or cereal for breakfast . . . or whether to sneer, snort, scowl or smile at someone else who chose to be bitchy.

Nope. No lecture here. Just shared awareness based on being an entrepreneur, and working with 2020 entrepreneurs. The bottom line is that the vast majority of entrepreneurs I’ve experienced haven’t a clue about the right time to make their move out of the weeds and into the sunshine-filled pasture, where healthy grazing beats hanging around in mud and weeds infested with mosquitoes. And I won’t even mention the malaria word here. OMG! So many choices!

So, seriously, where does your business live? When will you choose to move it? Where? How?

Our choices are conscious or unconscious. Sometimes the consequences pop up years later. Goal-setting can spare us a lot of “choice” surprises! Are your goals legitimate? They meet all five essential criteria? They are specific, realistic, flexible, due-dated, and in writing? If they are not all five, you don’t have goals; you have a meaningless, nonproductive wishlist. Why would you choose fantasy when choosing (meaningful, productive) reality is just as easy?

Choosing when and how to get your business out of the mud and weeds is not a matter of betting the farm. Entrepreneurs take only reasonable risks. It is a matter of what I call “Opportunity Vigilance.” When you keep focused on making your idea work and on taking advantage of opportunities that represent growth, you are choosing to put yourself and your business in a position of readiness to head for the sunshine-filled pasture where work becomes fun again.

Unless, of course, you’re a FAKE Entrepreneur?

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Hal@Businessworks.US    931.854.0474

Business Owners and Managers . . .

     WISH YOU COULD BE . . .

?????????????????????

STOP WISHING that you knew what was being said when something goes wrong. Instead, start asking the right questions to find out what you really need to know.

But don’t ask “WHY?” – that only breeds excuses. WHY were you late again? My alarm clock broke. I got a flat tire. My dog was sick. I had to help a neighbor. My mother-in-law showed up for breakfast. I had a really late night last night, and . . . Well, ya’see, I belong to this carpool, and . . .

Instead, ask “HOW?” Find out the process that is or was involved. And don’t settle for a “WHY” answer that many people offer even when they are asked “HOW?”

Staying with the same “late for work” scenario, try asking the late person: HOW can you prevent being late again? Can you give me three steps you’ll take immediately that will keep you from being late again? Please write them on a piece of paper and drop it off here before you head home today.

You’ll be amazed at the results that come with handing in that piece of paper.

If necessary, explain that you want to understand the steps involved, not the reasons for taking them. You can never make something better unless you find out how it got that way to start with . . . you need to know exactly what the specific steps were. Problems aren’t solved by addressing blame or generalities. They’re solved by studying what took place.

WHY doesn’t matter. Knowing WHY won’t help you fix things. Are you wishing you were a fly on the wall so you could have someone or some circumstance to blame, OR being able to know enough to be able to fix the problem?

Can you see how the first of these two options is anchored and invested in fanning the fires of your own self-importance? The second prompts the violator to solve her or his own problem. Do you want to make things work better . . . or feel like a hot-shot?

Well, okay, some people thrive on being management firefighters who prefer to flex their problem-solving muscles by finding fault with others instead of helping others solve their own problems. So, if that’s the case, just keep asking WHY? Oh, and just keep wishing . . . you might win a trip to fantasyland!

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Hal@Businessworks.US    931.854.0474

OPEN MINDS OPEN DOORS

Make today a GREAT day for someone!

GOT A GENIUS MESSAGE?

GOT GUTS?

FEARLESS MARKETING is not about thumping your chest or flailing your fists wildly about before even stepping into the ring, the key, the batter’s box, or up to the tee, the net, or line of scrimmage.

Neither is it even about performing these kinds of antics after knocking down an opponent, making a slam-dunk, hitting an extra-base hit, sinking a putt, forcing a bad serve, or rushing for a first and goal. Sorry, truth is that you’re NOT Spiderman or Wonderwoman!

Being FEARLESS doesn’t mean being insane! It’s about stepping up and out as uniquely, as wisely yet brashly, and as customer-consciously as possible.

In the mid-late 60s, a creative marketing genius named Tony Isadore –then with the great Madison Avenue advertising agency, Young & Rubicam–came up with what was, at that time, unheard-of, earth-shattering language to headline an all-out media (TV, radio, print ads and transit signs) campaign to raise donations for The New York Urban Coalition, The message: “GIVE A DAMN.”

Risky business for those involved. Many thought the use of “DAMN” would be putting careers on the line. Yet the word happened. And because it was deemed by the public as appropriate for the purpose, it became a resounding success.

There is a time and place for everything, but the trick in FEARLESS MARKETING is to be that one step ahead, to anticipate what will work and how far to go in making it work. This is not to suggest ferreting through lists of prospective curse words to throw into your marketing and branding programs.

It is simply to make the point that when we look just far enough into the immediate future, with the right eyes (!), at the right market, we can almost predict an unusual word choice that will “click” with prospects. “GOT MILK?” and “DO IT!” and “IT’S IN YOU” and “LOVIN’ IT” and “THE REAL THING” all come to mind as two or three-word, double entendre messages that have made colossal sales.

And it’s hard to beat the great social media names (GOOGLE, Twitter, Facebook, and LinkedIn) that are in themselves, sales messages, and have even gained acceptance as verbs!

But, ah, be aware that none of these (or I’d venture to guess that any great, short, FEARLESS MARKETING messages) EVER just popped out of someone’s back pocket. Marketing messages that step up and out, that make a difference, that work, typically require re-working, revising, re-thinking, re-writing hundreds if not dozens of attempts, over considerable periods of sleep-on-it time.

So if you’re paying someone to produce the winning combination of words, be patient. Great branding never happened overnight, and if you can think of exceptions . . . you’re going to be wrong 99% of the time! If you think you can produce the perfect words yourself, become a copywriter . . . but don’t give up your day job!

FEARLESS MARKETING is not just the creation of a message. It’s also having the savvy and guts that underscore the message of FEARLESS! (the stage musical), which, applied here, translates to: If the risk involved is reasonable, run the DAMN marketing. FEARLESS MARKETING ignites FEARLESS SALES!

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

HOW TO SELL TO ZOMBIES

A recent study purports that: people are now spending more hours per day with
electronic devices than they spend sleeping!

Draw your own conclusions. Regardless of the details, it’s true that we ARE rapidly becoming a planet of ear-budded Zombies… not the Stephen King kind, thank heaven, but the daily, impersonal- and-unable-to-know-how-to-relate-to-others, heads-down, technologically-addicted, kind.

So, how do we sell through preoccupied minds? And regardless of titles, we’re all in sales. (Don’t we all “sell” ourselves to others all day? Every day?) And how hard is it to get cash, a date, acceptance, when our prospect’s mind is mid-game, mid-text, mid-music, mid-call?

Okay, so how do we sell to Zombies?

Today’s sales professionals have to work much harder at gaining undivided attention. But some of the most hard-charging salespeople turn to jellyfish at the thought of having to insist on having undivided attention before pitching their wares. Fear of being too intrusive? Fear of losing receptivity?

Bottom Line: You must eliminate more distractions than you think you’re capable of. In order to do that, you must take the risk of being pleasantly assertive before you start your spiel/pitch/presentation.

This translates to being like church, the movies, and pilots on takeoffs and landings — request your prospects to turn off their cellphones, tablets, laptops, intercoms and Dick Tracy wristwatches before you get going. Oh, and (unless you’re doing an online/on-screen presentation) make sure you do too!

External sounds and sights
distract internal reasoning

When did you last purchase something from the person in front of you while reading or sending a text message, making or taking a call, watching TV, or when others around you were doing that? It’s close to impossible to make a sale in an audio/visual-cluttered environment.

If you have a persuasive message to deliver, avoid noisy or TV-mounted restaurant settings, concerts, parades, movie theaters, shooting galleries, oil rig sites, airport runways, football games, school playgrounds, fire stations, the stock market floor. Staticky phone line or hectic office? Call back.

If the products or services you’re selling involve or produce sounds and/or moving images, demonstrate what you’ve got, then shut it/them down to talk. If you’re outdoors, suggest strolling to a quiet area.

High tech/electronic Zombies are not a lost cause

unless you allow them to be. Sales are your lifeline.

Don’t choose for interferences to beat you. Ask

prospects to step into the hall, or if you (or they)

can find a quiet room or area for long enough to

make your sales points.

Remember the age-old “AIDAS” marketing formula: Attract Attention; Create Interest; Stimulate Desire; Prompt Action; Deliver Satisfaction. It’s hard to do any of these with electronic verbal and visual interferences on the surface (or under the table), or in people’s pockets.

All common sense?   Perhaps . . . IF you’re riding the electronics tide, fully conscious of your day-to-day environments, firmly embedded in here-and-now thinking, and recognize a Zombie when you see one!

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Thank You to FEARLESS, the musical [www.fearlessthemusical.com] for the last three words and some of the clout of this post!

While some political leaders may doubt that FEARLESS Strategic Planning (FSP) is what the U.S. Government needs to be doing more of right now, it is certainly what every professional salesperson needs to be focused on at least once a week—and more likely, every morning!

FSP is partly back to that old adage for success that we can only ever get to where we’re going when we have a map or, as present day technology dictates, a GPS or mobile map app. But the difference is in the name. It must be a FEARLESS map and we must follow it fearlessly.

Sales professionals have a tendency toward squeamishness, avoidance, nay-saying, and self-doubt when they head off into what constitutes new or uncultivated territory . . . or when they need to circle around and come back to the doorstep they once left feeling inadequate, defeated or threatened.

The solution to these mental roadblocks is to pick yourself up, dust yourself off, take a deep breath, smile like you mean it, and get back on the horse that threw you (or whose clomping, stomping, snorting, glaring, and big teeth have kept you jittering at a cautious distance).

First off, no customer or prospect knows more about you, or your product or service or concept . . . than you! Secondly, anyone (or group) putting out defensive arm-folding or “I think I know more than you” pyramiding of fingers, is simply afraid of making a bad buying decision, so take these as signals that your job is to help them feel more secure about where you’re leading them. Back out of your pitch long enough to break down some of these resistant postures. Tasteful humor helps.

Thirdly, and most important: you got to where you are because you have a gift for knowing the right things to say in any sales situation. Rely on that. Trust yourself. Reach inside and appreciate what the real you is all about. Then, put it to work. Being FEARLESS means being authentic.

When you plan your weekly and daily strategies, plan them with a positive attitude and an air of authenticity. When you dig into your areas of strength and build energy and genuineness (vs. boredom and phoniness) into your words and actions, you are being authentic . . . FEARLESS!

How to get to that point? Work at it. Stop giving up on yourself. Cultivate everything you can think of that builds and rebuilds your sense of determination, gumption, fire. Never stop learning. Every problem is an opportunity. Strategize from your mind, but act and speak fearlessly from your heart!

Every day you begin with FEARLESS Strategic Planning will bring you increased health and happiness and success. Your words and behaviors are always your choice. Choose to be FEARLESS. Choose to make it easy!

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Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and make today a GREAT day for someone!