Cars, Copiers,

Cabbage,

Colonoscopies,  

 Microchips,

or French Fries

     It doesn’t matter WHAT a salesperson sells. It’s HOW he or she makes a sale that counts. 

     If you’re “in sales,” you know what this is about. And if you’re NOT “in sales” (technically speaking), you ARE in sales. Think about that one for a minute. Aren’t all of us engaged in some form of selling every day?

     Not knowing or accepting that you are in sales even though you’re not “in sales” is probably a bigger roadblock to your success than a dysfunctional family (which each of us reportedly has!).

     Savvy sales managers and business owners recruit “sales personalities,” not robots dripping with product/service knowledge. Of course salespeople cannot be effective without substantial product/service knowledge, but they also cannot be effective if they are not social animals. Performance features are easy to teach; performing is not.

     We are human so it’s only natural that we gravitate toward people with personalities that come across as authentic — people with “sales personalities.” Why would this be the case? Here we go with this sentence that sounds exaggerated but is true: All customers make all purchases (even those that seem completely unemotional) based on emotional buying motives, not logical, rational, objective ones.

     You may want to re-read that last sentence and give it some open-minded consideration. Human beings do not buy product or service features. They use product or service features to justify their purchases.

     Those people gifted with “sales personalities” are able to sell virtually anything. If I’m looking to hire someone to sell rocket ship parts to scientists, I’ll take a guy who sells railroad cars full of ketchup packets to university buyers over an interplanetary science major who has major research experience in rocket ship construction.

     The ketchup guy can learn the rocket ship parts business. It’s not likely the scientist is going to all of a sudden learn how to turn on the charm and be a great listener. The scientist will typically be preoccupied with talking about what the scientist is interested in talking about, not about first hearing and processing and then emphasizing the benefits the buyers are seeking.

     The scientist will tend to emphasize features (which could just as easily be presented in writing and diagrams) and probably gloss over if not downright disregard any emotionally-based purchase considerations that may –as just one example– have to do with how the buyers’ decisions may have the impact of helping to protect organizational integrity.

     If you own or manage a business and need strong sales support, put aside industry-specific and technical backgrounds as criteria. Focus your recruitment efforts instead on finding someone who’s proven to be a quick learner, who has enthusiasm, exceptional listening and communication skills, and who has demonstrated ability to sell. Period. You’ll get more for your money.

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Get it out of the elevator 

and into your pocket!

     The more you recite your “Elevator Speech” — you know, that little one-sentence description of what your business is all about that you would presumably use to tell your whole business story to a stranger during the few seconds of an elevator ride — the better it will get.

     It’s like the repetition of any story: the more you tell it, the more polished you’ll make it, the more effectively it will communicate, the more enticing a spiel it will become. But to make it work, you have to use it over and over and over again (Repetition Sells!): in meetings, at social gatherings and community events, waiting in lines, and yes, even weddings and funerals.

     That sounds distasteful to you? Sorry. It’s reality. No one’s ever really offended by quiet discreet sharing of an information one-liner that’s descriptive, in good taste, and doesn’t require ten paragraphs to explain it.

     If you have your own business — or you’re a sales rep, which means you have your own business — you are expected to be able to say what you’re all about in one clear, concise (and hopefully energetic) statement that you can say comfortably without struggling for breath..  

     “So, hey, Philamena, I hear you run your own business; whadda’ya do?”

     Please don’t tell the guy you’re a EXIF 2.2 expert who consults on compatibility of PIM and PictBridge. You might instead try: “We help individuals and businesses that work with photography to find the  computer printer systems that best fit their needs.” 

     I know it’s tempting to let others know that you’re a CTS PT who specializes in inflamed flexor tendons instead of simply explaining you’re a “physical therapist who helps people with wrist pain from repetitive motion (like computer operation, packing and assembly, or hammering) to not lose time at work.”

     Odds are if you’re new in business, you still need to tend to the polishing up of this “best set of words.” If you’ve been around awhile, you probably recite the same old statement every day to everyone and haven’t stopped to actually think about it for a long time.

     So, whichever situation best describes you, stop and think about it! Ask others around you what they think of your concentrated explanation.

     Remember that you only get one chance at a first impression. With today’s business economy, there’s no room for saying even one single word in your elevator speech that’s wrong, or that doesn’t enhance the communication value of explaining what your business does, or that doesn’t intrigue others. 

     Once you think you’ve got it, get it out of the elevator. Put it in your pocket and take it everywhere with you. Never stop refining it. And keep feeding it to your employees as the words you want them to use to describe the business anytime someone asks them (and hopefully, of their own accord, when no one asks!)

Comment below or Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today it a GREAT day for someone!

Your Moment of Truth

is NOW!   

     Who’s reading this stuff on a Saturday night? YOU are. Why? Well, I can’t answer that one, but I can report that you’re not alone. Saturday nights are — believe it or not — one of the highest quality visitor nights here at BusinessWorks.

     I have to think it’s because entrepreneurs never sleep and are always looking for that innovative edge they can grab hold of . . . so, okay, here are some innovative edges:

     If you’re the geeky-type, intent on being the next great Internet-market guru, OR if you’re a down and out sales-type struggling to make ends meet, OR you’re a business owner-type who feels like you might have been losing touch with reality lately (like who hasn’t?), please allow me to offer the following advice: (Consider it my investment in wanting to see you succeed because you came here on a Saturday night.) 

1) GET OUT! Put down and turn off all the hi-tech trappings for just an hour a day and use that time to take the risk of meeting and one-on-one socializing with real living people. Go out for breakfast tomorrow morning and actually talk with the waitress or waiter and the people at the next table instead of texting your Facebook friends or Twitter followers.  

2) INSTEAD OF BRUSHING OFF THIS IDEA, and deciding it’s a waste of your time (and I guarantee you it’s not!), listen to what those around you have to say and how they say it. Withhold your judgements. Just listen and absorb. Clarify. Ask for examples. Take notes (with a real pen and paper pocket-pad!). Then go sit somewhere quiet and write down what you learned about your SELF in that process.

Go to a busy street corner and ask three people for directions. Listen to what they say and how they say it. Ask them if they would repeat the directions slowly enough for you to write them down because you’re not good at remembering things like that. Then go sit somewhere quiet and write down what you learned about your SELF in that process.

3) GET OUT OF YOUR OWN WAY! The best vehicle I’ve ever found (and I am now nearly 300 years-old!) is this one:   http://bit.ly/Bb1Tw  Do it! I promise you will NEVER regret this piece of advice. It may be the single most important thing you ever learn in your life, or are ever able to teach anyone else.

4) REMEMBER THAT THE MORE YOU CAN LEARN ABOUT YOUR SELF, the better you will be at dealing effectively with others, and you can never be a success in life (regardless of how you define “success”) until and unless you can deal effectively with others.

     These 4 suggestions go F A R beyond using cell phones and social networks, and F A R beyond wallowing in self-pity about how bad finances are, and F A R beyond being swallowed up by nonproductive, fantasy (non-here-and-now) thinking.

      It’s all about getting back to basic, real, in-person, human contact . . . no matter how much that threatens you. Because the moment of truth for your business and your SELF . . . is NOW!. 

~~~~~~~~~ Visit Hal’s Recent Guest Blog Posts ~~~~~~~~~

“Every Sales Pro A Small Business Owner” @ www.iSalesman.com ; “The SALES Snow Job” @ http://bit.ly/bYHmXx ; “Got A Sick Website?” @ http://bit.ly/6iYe6g ; “Leadership Puzzles” @ http://tinyurl.com/yfsczbk ; “What’s Your T-Shirt Say?” @ http://bit.ly/7K0s4a   

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

Hold your nose

and dunk under

 the wave . . . or 

 ride it to shore!

     Surfers (not the TV channel kind!) are actually smarter than they look. They know enough to take a deep breath and either dunk under a wave to get out of the way, or stand up and ride it onto the beach. When your business cash flow is outbound, it’s time to make that same decision.

     If you choose to dunk under — like leave town, change your name, and disappear into some cave or head for the islands (until your butt’s hauled back to jail) — go for it! But prepare (at least) for a stiff neck from looking back over your shoulder 16 hours a day … maybe work for a chiropractor?

     My guess is that when payables tip the receivables scale into the stratosphere, most of us will opt for survival instead of surrender. Certa Bonum Certamen say the Latins (“Fight The Good Fight”) and giving our businesses CPR is certainly preferable to filing Chapter 11. Rule of thumb: One first aider beats a full house of lawyers.

     Okay, so where to start? Make the unpleasant calls to creditors; beg for mercy; give them (and stick to) payback plans. Stay in communication with them no matter how awkward, uncomfortable or embarrassing it feels. DO NOT borrow money to pay back loans; it will catch up with you.

     Consider reputable debt consolidation services. Fill in staff-cutback areas with interns. It’s true a recent President kind of ruined that idea, but truth is that if you’re willing to provide the proper guidance and leadership, you can literally build an empire on the enthusiasm and energy of young interns.

     The best source of interns (and usually a structured program that keeps students focused and offers employers recourse) will come from your nearest community college, though some major universities have established highly successful internship (often called “cooperative education”) programs.

     Interns will occasionally work for free, sometimes for commission or bonus arrangements, and often for minimum wage or less. They require ongoing supervision. You may have to fill out evaluation forms and meet with a faculty or administrative advisor once a semester. That’s it. If this is something you want to make work, make it work.

     If you’re a one-man-band, ask family members for hours in exchange for breakfasts or dinners out, or periodic sports or concert tickets … i-tune cards? Be creative.

     One boss I know who’s struggling to get his business back on its feet reports getting productive work hours from his cousin’s teenage son in exchange for covering periodontal work (teeth braces) not covered by insurance. He gets six months of work from another relative in exchange for new tires on two family cars.

     Be creative. Make it work. Ride it to shore!

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

If every decision you face 

is a coin toss, you’d make a 

good referee. But business 

and life decisions demand

 L  E  A  D  E  R  S  H  I  P. 

     Referees toss coins and make judgement calls about physical actions and movements within physical boundaries. Small business owners and managers must make informed decisions about psychological, mental and emotional  behaviors as well as physical ones, and business has no boundaries.

     Business owners and managers focus on accumulating coins, not tossing them. Referees need 20/20 vision. Business owners and managers require leadership vision. Referees put together all the pieces of a complex, moving jigsaw puzzle. Business leaders never have all the pieces.

     According to the likes of great minds as diverse as Albert Einstein and Henry David Thoreau, all we ever have is limited knowledge. Certainly that’s no truer anywhere than it is in business, especially because daily business decisions revolve around how others think, and we can never know all of what others think.

     Customers, associates, employees, suppliers, competitors, prospects, referrers, professional advisers are all focused groups of individuals with common interests but uncommon (i.e., unique) minds and brainpower. This depth of differences (and the selective perception filters of each) call for decisions that are customized and personalized as much of the time as possible if they are intended to have impact.

     Other than mathematicians, accountants, and engineers, not many careers thrive on rational, logical, objective, unemotional decision making. And EVERY purchase decision–no matter how rational, logical, objective and unemotional (even rocket-ship parts!)–is in fact emotionally-triggered.

     What all this means is that business decision making needs to go FAR beyond refereeing into the land of leadership that recognizes the individuality of emotional platforms and experiences, and that addresses those with respect, grace, and finesse. Decisions are the lifeblood of leadership.

     Making decisions that motivate others to strive wholeheartedly to achieve is what great leaders of the universe have done through the ages. The dynamics apply equally to Washington, Lincoln, Churchill, Eisenhower, and Reagan as they do to Gates, Jobs, and the owners of the successful “Mom and Pop” deli down the street from your home or office.

     It’s probable that there are hundreds if not thousands of factors to be weighed in every small business decision, from investor and government influences to inventories and service supply lines, to the demands of unions, communities and the weather.

     We can only decide based on what’s available to weigh, our related base of experience, the input we get, and our gut instincts. True leaders decide, then move on. Make-believe leaders (usually those of political and big business persuasion) analyze to death then drag out decisions past the point of relevancy.   

     If you own or manage a business, you are paid to make decisions. Coin tossing is simply another form of knee-jerking and winging it. “None of the above” produces decisions that cultivate consistent high impact, long-term results. But leadership does.

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

A week of great sadness has swept through our lives: first I lost a friend and teammate (See three posts below) and now, our joy-filled, spirited little black cocker TUCKERTON (named after Tuckerton Seaport on the New Jersey shore, because we lived nearby when he was born) has passed suddenly in the night.

We have had many dogs in our lives (10 or 12, I believe; 7 in our 23 years of marriage) — and thankfully, still have our 12 1/2 year-old female golden retriever, Barnegat, though her legs are slowing — but Tuckerton is the only one who had a tail that never stopped wagging!

He was happy, even up to his final moments last night, and for all the joy and unsolicited love he delivered, we shall be eternally grateful.

Tuckerton was Kathy’s full-time companion (she called him “T” and “Friar Tuck”) and I think she loved him as she often said, “more than life itself.” He was my favorite office visitor and stress-reliever.

He would bound up and down our flights of stairs like a rocketship … to chase a ball or bark greetings to a visitor. He would snuggle up in my lap, pressing his entire body into my chest, still of course wagging that constantly-in-motion tail.

He was Barnegat’s “little brother” in every sense of the word, following her everywhere, sometimes walking under her, and practically sleeping on top of her in the car. Loud noises sent him scrambling to get behind her. They would shake paws together for treats every night and exchange barks from rooms apart on those rare occasions when they were rooms apart. Barnegat will miss him every bit as much as we already do.

Tuckerton has inspired characters and names in my fiction writing, and his overall happiness literally invaded our every home and office space every day… truly a dog sent from heaven. God Bless You, Tuckerton.

We shall carry your spirit forward with us, Buddy Boy, but we’ll miss you always. # 

THANK YOU FRIENDS FOR THE MANY DOZENS OF NOTES WE’VE ALREADY RECEIVED. IT’S NICE TO SEE THIS SPECIAL DOG WAS SO APPRECIATED.  

REALITY IN YOUR FACE:

When it’s time to let go . . .

     As I’ve been reminded again twice this week, facing death is never easy, and I think I can make that statement with some conviction because I’ve probably experienced all kinds and proximities of death in one way or another. Some (like family members, heroes and pets) can be devastating; some take a lesser toll, but none escape the memory banks.

     Now this may seem like an inappropriate transition into business, but — if you really think about it — it’s  not. Our businesses are living, breathing entities that are devoid of emotion but that maintain all the outward expressions of existence. Our businesses actually experience all the highs and lows that we’ve come to associate as the exclusive domain of human life.

     If you’ve ever had to close down or bankrupt a business, or experience major business losses due to fire, flood, earthquake, burglary, or embezzlement, you surely can relate to this . . .

     Elizabeth Kübler-Ross, the world’s foremost expert on “death and dying,” identified the five emotional stages we all experience:

1)Denial and Isolation  2)Anger  3)Bargaining  4)Depression  5)Acceptance 

     She said all of us must experience each of these five stages to one degree or another in the order they are shown with EVERY loss experience. Some of course get stuck and never make it to #5. As business owners, managers, and entrepreneurs, we experience bits and pieces of these five stages with daily losses.

     Kübler-Ross noted losses are not limited to human death, and can  include the loss of a limb or faculty, or ability … loss of a valuable possession (home, car, a business), loss of companionship (including divorce and separation), loss of freedom (including jail), loss of a job, loss of a client, loss of a prospect or opportunity, loss of self-esteem, loss of authority, etc.

     To a lesser degree, we even experience these stages when we lose a dollar, a photograph, a letter, an address, a contest, and so on. So what’s the point? 

Healthy successful people do everything humanly possible to channel all their energies and mental focus on reaching the Stage of ACCEPTANCE as quickly as possible, and on maintaining themselves at that level as permanently as possible.”

     Everything else is non-productive. Everything else leaves us feeling deflated, defeated, and negative. Some stay in these places their entire lives. Some are institutionalized. Some don’t survive.

     Stages 1-4 are pure torment. We must go through them, but the goal needs to be to move through them as rapidly as our minds and bodies allow us to. Getting through the maze may take friends and rescuers. We have all performed that function for someone else, but perhaps have forgotten?  

     Keep always in the front of your mind that no matter how hopeless it may feel to be stuck somewhere in denial and isolation, or in anger, or in a bargaining position, or a state of depression, it IS a matter of choice!

     The minute we choose to accept loss, and continue to choose that, the quicker we can get on with a happy and productive existence and make the most of the short time we each have here on Earth … make the most of the relationships and purposes we’ve been blessed with.

     We need not choose to lock ourselves into suffering and misery. Life and business life are way too short to have wasted time and energy with anything besides being happy and healthy and in active pursuit of our dreams.

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

Arrogance

and obstinancy

are not solutions to 

sales, job creation,

 or healthcare!

     If you’re searching for role-models to run up some business success, don’t waste your time copying what government and union “leaders” practice. Arrogance and obstinancy don’t work. Running roughshod over the public and small business doesn’t cut it.

     Consistently practicing integrity and authenticity (not just talking about it) is what wins sales. Treating every person you encounter with respect, every day, is what wins support.

     Giving genuine help (meaningful tax incentives) to small businesses to create jobs will produce the jobs needed to turn the economy around. This canNOT be accomplished by government plans to use the $30 billion TARP funds that are intended to offset the national deficit. All that that will accomplish will be to dig the economy even deeper into debt by having the 100% inept SBA provide loans for small businesses to pay off other loans. Seems to me that’s the definition of a vicious circle!  

     Union management is cashing in its presidential election chips and driving federal government puppets (with state governments sadly falling into step) into making decisions and spending money that no one has. These are the dynamics that are driving the American economy into the ground. 

     How far do you think you would get if you were legally insolvent and went on a family spending spree — cars, cruises, expensive restaurants and entertainment, new appliances, a vacation home…? What makes that irresponsible behavior acceptable as a government or union path?

     Has anyone asked small business people what they think the best economy solutions are? (No, not the Small Business Administration, which is comprised of corporate and government administrators who have little if any hard-nosed small business know-how or experience.)

     Yet, in the entire history of the United States, hasn’t it ALWAYS been job creation by small businesses that have bailed out sour economies? 

     It’s all about misplaced and misguided priorities. There is NO way to fix healthcare without first fixing the economy. And there is NO way to fix the economy without small business birthing new jobs. 

     The government, and union management,must learn that the solutions they seek will not come about by banging the door harder. A battering ram doesn’t produce progress or better answers. It really is time to listen to those who know best about how to jumpstart small business to create jobs — small business owners and entrepreneurs.

     Surely they will produce more meaningful answers than other politicians or big business union management.

Integrity and authenticity start with genuine respect, listening, and attentiveness. Can we please see some evidence of those behaviors offered to the small business community?

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

R.I.P. Butch Taras

     I, and roughly 149 other guys (including two women) who play senior softball (many of us year-round when weather permits) in Southern Delaware, learned today that all of us lost a special teammate, a friend … and an outstanding human being in Butch Taras.

     Hard to imagine 150 teammates in softball? Well, that’s because it really never mattered to Butch which of the ten or so teams you played for –or even whether you were playing against the team he was assigned to. Nor did it make any difference that you might be giving him a run for the money in game performance or you were the worst player in the league. He respected everyone equally.

     But don’t think his authenticity made him a pushover. Butch was the poster boy for competitive spirit, and took winning seriously (more than once I found him at the field on an off-day, by himself, hitting one ball after another from a practice T “to improve” his near-flawless swing!).

     The bottom line is that Butch was a leader through and through because he considered everyone a teammate.

     What made this behavior especially endearing is that Butch was a truly gifted athlete who could do almost everything better than almost everybody. He was arguably the finest all-around performer in our league of 150 seniors. But he never carried his superior athletic prowess on his sleeve. In fact, except for his World Championship Softball ring that he wore with great pride, he never spoke of his abilities.

     Friendliness, humility, and courage are the traits I most admired and associated with the Butch Taras I knew. He was a “gentleman” in every sense of the word, on the field and off. And now, he has left us after such an abrupt bout with cancer that it’s hard to believe that 20 of us shared the field with him just 4-5 weeks ago!

     We all knew he was battling his way through pain and stressful treatments. And each of us in our own ways let him know that he and his devoted wife Carol could count on us for support. His positive attitude prevailed to the end. It was and –I know I speak for all of us whose lives he touched– shall forever be, an inspiration to us all. 

I know, Butch, that I won’t be the only one to reminisce and compare your great lefty power with every long-ball blast to deep right field, nor will I be the only one to remember the encouraging pats on the back you gave me for meager little pop-up singles. And who can ever forget the sincerity of your pledge to overcome this terrible disease, or the sparkle in your eyes when you spoke of your wife and family? 

God bless you and your family, Butch. You will be dearly missed, but never forgotten. Thank you from us all for having made a difference in our lives.”

~~~~~~~~~~~Visit Hal’s Recent Guest Blog Posts~~~~~~~~~~~

• “The SALES Snow Job” @ http://bit.ly/bYHmXx
• “Got A Sick Website?” @ http://bit.ly/6iYe6g    
• “Leadership Puzzles” @ http://tinyurl.com/yfsczbk 
• “What’s Your T-Shirt Say?” @ http://bit.ly/7K0s4a   

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

If TWITTER

“doesn’t work”

for your business,

maybe you don’t either!

     With cha-ching, cha-ching becoming a  sound of the past, many owners have resigned themselves to “try anything” to lift their businesses up out of the muck, get things back on track, make more sales, bring in more customers, pay the bills, and put some money in the bank again.

     A lot of “old-timers” are even giving social media a try. They’re baffled, but are willing to “give it a shot!” They locate www.Twitter.com, fill in the blanks, set up an account, then put up one feeble 140-character post every week or so telling the world how great their business is.

     They wait. No Twitter-types break down the doors.

     They walk off shaking their heads and vowing never to return. “TWITTER doesn’t work,” they tell people. “It didn’t get me any business, and besides, what do I care if somebody in Amsterdam, Hong Kong, Honolulu, or Kalamazoo hears about my little local service business in Pleasantville?”

[Pssst! What works for your business will only work for

your business if you make it work for your business.]

     You wouldn’t run (and pay for) one ad or commercial and think that’s going to produce droves of visitors. Why would a few Twitter “Tweets” (which of course you’d not pay for)  do the trick? And, by the way, why would anyone — even someone who puts posts on Twitter a few times a day — think that telling Twitterland how great a business is, will send the masses stampeding to their doorstep?

[Pssst! You can only make something work for your business

if you work for your business. It’s called “walk the talk.”]

     TWITTER can work wonders for any business that’s willing to put in the effort to make it work. Making the absolute most of 140 characters takes considerable skill; you can’t breeze in and wing it like a car salesman. It takes brains, organization skills and marketing savvy. A psych degree helps. 

     Are the dynamics any different for FaceBook, LinkedIn, or any other social media networks? No. The closer you study these sites and see what makes them click, so to speak, the better your odds for making them be productive for your business. And you can’t beat the price, so the learning curve trade-off is a worthy investment of time and effort.

     Finally, the lame excuse for avoiding social media because it’s worldwide when they only service local customers? Today’s world has shrunk from a basketball to a marble in terms of instantaneous multi-directional communication. Through social media like Twitter and FaceBook and others we suddenly have “friends” we can be in regular daily contact with from our laptop on Flatbush Avenue in Brooklyn, to Greg in Canada, and Pamela in Australia, and Doyle in Dallas, and Jonena in San Diego, and Victoria in Thailand.

     Do you think any of the millions who are exposed to online messages, might have a friend or relative in Brooklyn (or Pleasantville)? Do you think they might refer to one another the same ways you do? So why not be global, even if you are a little local service business. Hey, you really never do know where business can come from. It might even come from TWITTER.   

Hal@BUSINESSWORKS.US Thanks for visiting.

Go for your goals! God Bless You! Make it a GREAT Day!