When You Can’t Get +

Don’t Settle For –

     We are all humans  (I believe; at least my blog diagnostics don’t show quality visits here from Animal Planet — or any other planet, for that matter!) and because we are (human), it is part of our pattern of emotional instincts that when we cannot get positive recognition, we settle for ANY kind of recognition, and will sometimes resort to seeking NEGATIVE recognition when nothing else is forthcoming.

     Negative recognition  is, after all, better than no recognition at all, right? Wrong! Unless of course you happen to be 3 years-old … or a manic-depressant … or a masochist … or a hermit … or a piece of broccoli! 

     Aha!  But many of us ACT 3 years-old when we are not getting pats on the back (or fanny, if you’re on a sports team; or on your knee or the back of your hand if you’re a patient … why do doctors always pat reassurance into your knee or back of your hand?) This is true for sure.

     The point is  that seeking negative recognition is a mentally unbalanced and emotionally unhealthy behavior. Consider if you will that those who make a practice of this, are those who frequently prompt wars, fights, arguments, teenage “groundings” (remember those?), military court-marshals, disciplinary actions, prejudice, divorce, abandonment, murder, jail terms, HIGH risk!

     When we can’t get positive recognition  for something we’ve done or said or thought, we have a tendency to turn in the direction of seeking some alternative (vs. just letting it go, because letting go is life’s most difficult task!) In other words, we drag ourselves down to the point where getting verbally bashed actually serves as a payoff!

     Yeah, right;  poor me; I really did screw up; I deserve all the criticism; beat me! (HA!HA! At least I finally got myself noticed!) Hey, folks: this is a sick mental/emotional state that calls for professional guidance. We all take it on the chin sometimes, but when someone is out seeking to take it on the chin, there’s a problem there.

     If that someone is you, get help! If it’s someone who works for you, get that person help. Having to evidence negative behavior to get noticed (ala temper tantrums) can end up costing your your business, lickity-split! It only takes one knife-blade, one bullet, one match!

     Remember all behavior is a choice.

     Some people get stuck not realizing or practicing that. Sometimes a professional is the best one to get that behavior UNstuck. 

     Oh, one other thought,  be more conscious of how important positive recognition is to 99.99% of all employees (and children) and make a practice of dishing it out a whole lot more than you probably think is needed or appropriate. It’s hard to offer too much

# # #

HOW you show what you show

can win or lose sales!

     No, one picture is NOT worth a thousand words.  Absolutely nothing sells better than the right words. But, the right words need a visual payoff, and that all comes down to HOW you show your wares, people, services, vision and ideas… websites, ads, news releases, promotional materials, videos and commercials.

     When your advertising spokesperson  is saying or doing one thing and whatever’s in the background is saying or doing something different, you lose sales. A professional service video produced in a trashy, cluttered office leaves viewers believing the business is trashy and cluttered no matter what is said.

     When a news release  is accompanied by a (yawn!) yearbook-looking head shot photo of the person featured, and the contact person sending it is even fortunate enough to have the editor actually give it print space, readers will yawn and turn the page.

     When a news release  is accompanied by an action-based candid-looking photo, it will get inted more often and it will gain reader attention more often. HOW you show what you show in a news release attachment must be as “newsworthy” as the text of the release.

     Remember you’re not paying  for this space so give the editor something to get excited about or laugh at or learn from or be mesmerized by.

     Websites? I’ve seen an awful lot of websites with photos of things that have little if anything to do with the text. If your photos and illustrations are not providing a payoff, a punchline, to what the words say, fold up your site and go home.

     The world is smarter today.  You no longer need to spell out every tiny detail of what the benefits are to customers and clients, but you sure as hell better make sure that you’re not leaving out the essentials. Leave out enough to not bore people, but include enough to make sure you get your message in their faces quickly and without prompting puzzled looks.

     Photos need captions.  Captions need to include exact names and exact titles and exact descriptions. People will read them or not, but photos should NEVER go unexplained. Don’t assume others will get your message because it’s a spectacular graphic. They won’t.

     Trade shows?  Determine your single (yes, SINGLE) mission ahead of time and stick to it. You are either there to sell or to get leads or to attract investors or to strut your stuff to the industry r whatever, but NEVER more than one of those objectives, or you might as well throw the booth rental money out the window!

     Once you’ve defined what you’re doing  there, make sure your display shows what you want others to understand about what their benefits are for doing business with you! The right words will do the deed, but your visual experiences must serve as the cornerstone to your message, and must strongly reinforce what you say. Always and everywhere.            

# # #               

What’s Killing Your Business?

So much positive feedback on  “What’s Your T-Shirt Say?” posted the other night:  http://halalpiar.com/2009/10/boost-your-business-in-3-minutes/ that I thought another evaluative exercise might be in order.

     Don’t scream, “Hi-YaaaAHHHH!”  in mock sarcasm and kick in your monitor screen when you read the next sentence that describes your homework assignment.

     If you’d like to boost your day-to-day and long-range business sales and operations  with 20 minutes of concentrated effort (and no consultant fees!), take a deep breath  http://halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/ and write your business’s obituary. Whaaat? Yup! Read the first 16 words of this paragraph again!

     No, it’s not easy.  Yes, it’s worth it! The exercise will be enlightening to say the least. The insights you gain may provide a guiding light to the revitalization of your business. Plenty of participants in my various entrepreneurship seminars have found this experience invaluable.

     Take any approach you like.  Don’t worry about spelling, grammar, and punctuation. At this point no one else in the world will see what you write anyway. The only requirement is to be honest with yourself.

     Some suggested questions to answer:  Itemize the highlights of the life of your business …

• When it was born?
• Who were the parents? 
• Where? 
• What was the startup business type and goal? 
• Why? (i.e., what prompted entering a particular industry or profession and what was the  intended result?) 
• How (what process used) did it get started? 
• How did it get to where it’s been in this last year of it’s life?

     What was the cause of death? 

• Any survivors? (Parents? Brothers? Sisters? Children? Grandchildren? Quotes/Testimonials from any of these people?)
• Service arrangements? (Will there be a viewing? Will services be private? Should there be an “instead of flowers” request?)      

     Spend as much or as little time as you like  (20 minutes usually works). Your goal is to present as complete a picture as possible of the life of your business if it were to end today, and to focus on achievements and contributions made.

     In your final analysis, after you’ve finished your write-up,  step back and ask yourself if the cause of death is your true exit strategy. Should there be more accommodation for having more children and grandchildren? Are the highlights the ones you most desire?

•  
  • Would you change the highlights if you could? 
  • What would you do differently if you could prevent the business from dying today? (Life saving surgery, if you will)
  • What would you do to ensure the business a longer life starting right this minute if you had the ability to step in now and spare it from death?
  • PSSSSST! What are you waiting for? 

# # #               

“Listen To Your Customers!”

     There is no single-sentence piece of advice,  guideline, or rule of thumb in all of business that’s more important. Your employees may be your greatest asset, but your customers are the reason your business lives, and the reason you get up out of bed and go to work every day.

     You are the boss.  That means — among 37 million other things you need to tend to — that, first and foremost, you must be putting yourself in the right place at the right time every day to be able to LISTEN to (absorb and process, not just hear!) your customers.

     Find out  what your customers REALLY think of your name, logo, themeline, reputation, service, branding, advertising, marketing, community involvement, pricing, packaging, cleanliness, vehicles, experiences with your products / services / employees / website . . . 

     You must ALWAYS  be asking for customer  opinions,  advice,  input,  suggestions, contacts, referrals, resources, networks … and then putting that information to work. Take it with a grain of salt if you like, but don’t blow it off or gloss over it!

I once knew a boss  who did all this listening, who actually hired professional facilitators and researchers to run opinion surveys and focus discussion groups, who gathered whole file cabinets full of customer information, and let it collect dust right up until the day he was forced to close his doors because he never heeded customer advice to upgrade his inventory of services

. . . and he never followed up  on the referrals and contacts his customers provided. It was just easier to do business the old way, using old systems, old inventory, old-thinking employees, and old contacts. It became a business too old for its own good.

     Customer Focus Groups  (targeted discussion sessions moderated by a professional presenter and interviewer) can be the most useful customer opinion and information-gathering tool you can use. Odds are, though, like professional business writing, it’s almost always (like probably 99.9% of the time) best to hire an outside professional to get the job done.

     Why?  One reason is that objectivity is critical to meaningful feedback. Two is that your customers will speak much more freely with an “authorized outsider” than they will with you and/or people in your organization.

     Outside professionals bring fresh perspectives and objectivity both to the table. And these are particularly valuable attributes when it comes time to interpret the findings. They are paid for what they do, Because they are not put on salary, they are really not “beholden” to you beyond the immediate assignment.

     You can usually count on  more honest and direct conclusions and hypotheses.

     Focus group format, facilitation, agenda, and especially the words that are used  can make a huge difference in what you learn… as different as the replies generated by asking someone WHY he or she was late, vs. asking HOW can being late in the future be avoided?

     Bottom Line?  How can you provide customer service or manage customer relations if you don’t know exactly and with certainty what your CUSTOMERS consider to be “service” and “relations”? It could mean something completely different than what you think.

FOCUS GROUP QUESTIONS?

Call or Email: 302.933.0116 or Hal@Businessworks.US  (“FOCUS GROUPS” in the subject line) 

# # #               

So, How Are You?

Tonight’s blog post (for the 2nd time this week!) is dedicated to my wonderful bride of 22 years, married at 10:10 on 10/10… and to me, she’s always been a perfect 10! I love you Kathy!        Happy 22nd! 

     When did you last  take stock of yourself? If it was more than a week ago, you’re missing the boat! I’ll bet you got asked “How are you?” at least a few times today.

     In fact, if it was fewer than a dozen times,  you are not getting out there on the front lines and dealing with customers and employees enough to boost your business up and over the economic disaster wall.

     Alright, so let’s get back  to the point: What kinds of answers do you usually give and get to this “HOW ARE YOU?” question that we all ask, and are asked every single day? Here are a few possibilities just to help you prime the mental pump a little:

“Good. You?” ~~~ “Fine, thanks!” ~~~ “Hey, ha-ha, y’never know, ha-ha!” ~~~ “Old and decrepit!” ~~~ “Erect!” ~~~ “Annoyed!” ~~~ “Fantastic!” ~~~ “Alive!” ~~~ “Vertical, which is better than horizontal, right? Ha-ha!” ~~~ “Super-Dooper!” ~~~ “Hot!” ~~~ “Cold!” ~~~ “Delirious!” ~~~ “Like scrambled eggs!” ~~~ “Angry!” ~~~ “Exhausted!” ~~~ “Freaked!” ~~~ “Not so great; yeah, y’see, I’ve got this…” ~~~ “Aggravated.” ~~~ “Miserable.” ~~~ “Drunk!” ~~~ “S t o n e d.” ~~~ “Ready!” ~~~ “Tired.” ~~~ No need to continue, right?

The bottom line is that:  

A) Nobody cares if you’re tired… or any of those other negative feelings. N-O-B-O-D-Y  C-A-R-E-S. 

B) Whatever you offer as an answer is YOUR CHOICE! 

C) Anything less than “GREAT!” (even if you don’t feel it, don’t mean it, and have a hard time bringing yourself around to say it) will cost you business.

     Why?  Customers don’t want to deal with negative attitude businesses and business owners.

     Employees want  to believe that because you are the leader you are always positive and exuberant about the ways you deal with yourself and others. They want some of the positive attitude magic to rub off on them.

     You are their surrogate parent!  If you don’t evidence positiveness 100% of the time, you risk losing their commitment, loyalty, and dedicated job performance. 

     And suppliers  who deal with negative customers (determined in a large way by how you respond to that daily “How are you?” question) will bad-mouth you to others (including customers) and drag your business under.

     So you have to lie?  No, you have to sound and act positive all the time because it motivates others to support your efforts, be your team, and follow your lead.

     And guess what?  Acting and sounding positive will actually end up making you positive… and your business will be more productive and more successful!   

# # #

Don’t give away the store!

     As bureaucratic nooses tighten  around small business necks, it’s natural for feelings of desperation to begin setting in, and to respond by reducing prices in order to make sales. It doesn’t take long to be traveling on this road before you’re giving away the store!

     Resist the temptation to undercut your value  by offering “more competitive pricing.” Easy to say, you may say, but when the guy down the street is selling comparable products and services for lower prices, and is getting more people in his door, reality dictates lower prices!”

     Bull! You’ll only be worsening the economic stress on your business.

     Reality dictates  that you will be more successful than the price-slasher down the street by sticking to the prices you have and offering instead more value. Are you being innovative enough to offer product and service line extensions that help customers economize?

[This is not the same as lowering prices. This means offering a high-end mattress cover that zips on and extends old mattress life for a fraction of the price of a new mattress. This means adding the availability of inexpensive payroll services to the lineup of accounting practice offerings. It means adding energy-efficiency, fuel-economy, etc.]

     Do you and 100% of your staff  have a “kill ’em with kindness” attitude 100%  of the time with 100%  of your prospects and customers? Not 99%.  100%.  Truth? What needs to happen to get to 100% of the time with 100% of your prospects and customers? 

Is getting to that point going to cost you more or less in real

dollars and real stress than increased sales at lower prices?

     Like giving a salary raise  to someone instead of a one-time bonus or other reward, and ending up with a permanent long-term financial drain, when you lower prices, you run the big-time risk of never being able to raise them back up again.

     Your customers  will expect your low prices to stay low and when you try to raise them, they’ll head for competitors who offer more value.

     In the end, the smart response  to economic stress is to build and boost and promote value, and not give away the store.    

# # # 

Dear FTC: C’mon in. I dare you!

A www.NEWSMAX.COM headline today reads:

“OBAMA’S FTC MOVES TO REGULATE BLOGGERS”

     The story reports  how I (blogger) will be required as of 12/1/09, to disclose all the “computers, toys and trips to Disneyland” (cited as examples) that I’ve received in exchange for blog post endorsements because such arrangements are a “conflict of interest.”

     I thought I had enough  computers. I am too much of a realist to be interested in Disneyland. But: Gee, free toys! Now that’s a cool idea.

     Why does the FTC’s focus  remind me of the infamous captain we’ve called into play a few times? You know, the one who busies himself arranging deck chairs while the ship sinks? With all the major federal trade violations taking place every day, don’t these people have anything better to do than worry about such drivel?

     I’m sorry to disappoint you, “Mr. Obama’s FTC people”  but — BESIDES being appalled at the audacity you evidence by leveling your taxpayer-financed sites at bloggers instead of simply prohibiting advertisers from pursuing those bribery practices that may result in harmful consumption or use (some of which certainly should not be condoned)— BESIDES that:

Do you think for one minute  that American businesses are blind to the fact that your blanket overstepping of bounds serves to fan the out-of-control wildfires of the Consumer Federation of America?

     As a long-term business owner/consultant/author and educator,  responsible by the way, for the first consumer education mobile unit in the United States, and for initiating numerous consumer-benefit companies and programs, I can assure you that the CFA is a radical organization with political underpinnings that is waaaay over the top!

     Some (perhaps CFA?) will jump for joy  at having your implied endorsement to spread the notion of “unethical bloggers.” Could it be possible that something like a desperate smear attempt might be fostered to undermine Internet credibility and reduce embarrassing blogger attacks on sadly misguided administration decisions?

     This is of course particularly convenient timing  as well, as we continue to stand witness to the long-deserved, self-imposed collapse of traditional mainstream media!

     I hate to have to own up to  the fact that I have never engaged in the kinds of underhanded, conflict-of-interest shenanigans that ineffective FTC leadership has chosen to decry, and I’m quite certain that neither have the vast majority of bloggers.

     To be sure though, Dear FTC’ers,  you are cordially invited to examine my blog archives in detail. You might actually learn something.

     You will find only  good, sensible business and personal development advice and ideas… plus occasional (warranted) attacks on your “higher authority” for passing along, promoting and endorsing NON-sensible business and personal growth and development advice… and many bad ideas! Sorry, but it’s true!

     This is not to suggest  that there are not unethical bloggers out there. Y’know, there are also unethical judges, government officials, and religious leaders. Maybe FTC’ers should turn their agency’s venim in those directions and stop being Mr. O’s puppets.

# # # 

OK, Boss, but are you a leader?

     A leader  has been defined as one who must first have a cause to lead, then possess an inner urge — the spirit of a crusader — in furthering that cause.

     Next,  it has been said that the leader must have a determination and even a ruthlessness in carrying that cause to success in the face of every obstacle.

     Finally,  a leader has been noted as someone who must be able to engender in those being led a willing and even eager cooperation in that cause.

Since the distinctions are not always clear, and since most of us reading this own or run a business, it may be worth taking two minutes out of our lives to assess some of the 8 basic differences between what we may know of someone who is a leader, and someone who “the boss.”

• The boss drives employees. The leader coaches employees.
• The boss relies on authority. The leader relies on good will.
• The boss says “I” a lot. The leader says “We” a lot.
• The boss says “Get there on time.” The leader gets there ahead of time.
• The boss fixes the blame for the breakdown. The leader fixes the breakdown.
• The boss knows how it is done. The leader shows how it is done.
• The boss makes work a drudgery. The leader makes work a game.
• The boss says “Go!” The leader says “Let’s go!”

I recently read of 16 key qualities that “have often been identified as indicators of strong leaders. These include: Vision, Knowledge, Force, Courage, Decision, Tact, Judgment, Knowledge of Psychology, Loyalty, Interest in Subordinates, Justice, Personal Dignity, Selflessness, Personal Integrity, and Discipline.” (and tomorrow night, we will explore some of the more curious points on this list!) 

It’s also been suggested to me that these 16 may be but “just a few of the many qualities desirable in a leader” . . . in fact, I have seen one study which identifies 83 (!) leadership qualities . . . and that “the line of differentiation between those qualities which go to make up a leader and those qualities which go to make up character is thin.”

It’s perhaps worthy of mentioning here as well that those qualities which go to make up character are EXACTLY what the character of your business AND YOUR BUSINESS BRANDING are all about! (and tomorrow night, we will likely experience some element of surprise at the source for much of what’s included in tonight’s post! Tune in Sunday night around 9:45pm ET!)      

# # #

Stuff always gets worse

before it gets worse.

December, 2008: Gutless, Incompetent, Greedy: The US Postal Service http://halalpiar.com/2008/12/no-more-room-for-snail-mail/\

March. 2009: Having grown up a mailman’s son, maybe I’m just sentimental (or simply as stupid as the PO?) http://halalpiar.com/2009/03/23-lifelines-tossed-to-the-post-office/

August, 2009: Not just tech triumphs, the PO is a self-fulfilling sinking http://halalpiar.com/?s=postal+service

     …and yes,  there were other blog posts beating on the PO, and hoping for some light to penetrate the organization’s self-imposed deathwatch. But no, it mustn’t be in the cards. The US Postal Service does nothing to help itself, choosing instead to just keep digging a deeper grave!

The most recent proof  of ignorance came in the form of a 32-page atrocity of an ignorant, out-of-step excuse for a magazine delivered, it appears, to PO Boxes nationwide.  Campbell-Ewald Publishing should be ashamed of itself for putting out such politically-motivated trash in the name of the dying Postal Service, instead of taking a constructive stand on behalf of Postal Service customers!

  It’s just more evidence  of the sea of federal government incompetency that dictates to and surrounds the United States Postal Service … surely an organization (and I use the term loosely) destined for the next federal bailout after, let’s see, is it newspapers that are now being considered?

Please, spare us the insult!  Why on Earth cannot SOMEone with some business savvy step forward and get Congressional blessing to take control of this rapidly fading and no longer relevant entity that has simply lost touch with reality.

Businesses are failing  left and right. Families are struggling to make a living. The federal government sends $529 million tax dollars (reported today!) to Fantasyman Al Gore’s new automobile company so he can manufacture and sell cars in Finland! If this isn’t astonishing all by ityself, you must be living on Mars!

So along comes the Postal Service  with yet another elaborate, expensive promotional piece with thinly disguised heavy support for badly misguided Administration environmental policies. Why am I reminded of the story about being preoccupied with rearranging deck chairs while the cruise ship is sinking?

How many families  can you think of right now that are worried about environmental problems? It’s a little hard to focus on the spotted owl and Mr. Gore’s make-believe global warming issues when there’s a need to put food on the table and pay the mortgage… or pay for the gas to drive the car to go to the post office to pick up the mail!

Wouldn’t you think  the Postal Service would be standing on its head to compete in the marketplace and make the most of its resources to exercise some leadership geared to helping businesses get back on their feet instead of throwing bad money after bad money producing pricey lackluster materials that no one cares about?

# # # 

No, there’s never

a day that you’re

 not being evaluated

by SOMEone!

     Maybe you thought  since you run your business or department that you have passed all the tests and no longer need to be on the alert for others’ assessments? Braaaaaaaat! Wrong! You are being evaluated right this very minute by SOMEone, even as you read this.

     How do I know?  Because years of frontline experience as a consultant, writer, and teacher have proven the point thousands of times over.  Business owners, managers and entrepreneurs are high-profile folks who — like it or not — project parental images to almost all employees, many customers and most suppliers. YOU are a surrogate Mommy or Daddy. Yes, you are!

     And that image carries certain responsibilities.  You don’t have to agree with me or like what you’re hearing, but it’s the absolute truth! At some level, which is arguably different for everyone, people think of their bosses as parents. They won’t admit it, but they do!

     So, Daddy and Mommy,  if you want productivity from your employees, sales from your customers and cooperation from your suppliers (and referrers and investors, by the way), you need to adjust your attitude to make the most of the recognition afforded you, even if it is an unconscious and/or unwelcome level of recognition.

     Does this mean  you should now start treating everyone around you like children? Hardly. It does mean, though, that you need to be a touch more neurotic than you already may be because you need to be — as Thoreau once advised — forever on the alert!

     Like accepting the heat if you work in the kitchen,  recognizing and making the most of the respect accorded you is not only necessary, it is a great opportunity. Every encounter you have every day with every employee and customer and supplier is an chance to demonstrate your leadership and your integrity.

     You are being watched  when you think no one’s looking. You are being listened to when you think no one’s paying attention. You are having your Tweet read on twitter by someone somewhere who could make a difference for you and your business.

     Don’t make yourself into a basket case  over this news. Choose instead to honor and respect those who look up to you and who seek your guidance and who lurk quietly in the shadows waiting to learn from you.

     You have what it takes.  You got to where you are because you believe in yourself and your ideas. Accept the responsibility to lead and motivate and encourage and teach others around you because it will come back to you when you least expect it. Guaranteed! 

# # #

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!