Are You Juggling Seagulls?

     With the economy  nipping at your hindquarters, if it’s beginning to feel like there simply are not enough hours in the day, you’re probably not on the verge of the nervous breakdown you’re thinking you’re on. You’re probably just juggling seagulls!

     Oh, right,  well that makes everything okay now, doesn’t it? I mean anyone can do that little trick if she just puts her mind to it. Seagulls are, after all, very cooperative creatures and will surely do whatever you might ask of them. “Roll over, Jonathan!”

     Serious,  we already know that time and tide wait for no man. One of our parents said that once. So (the other parent probably said) time marches on. What this means is that since you can’t change time, you CAN change two things that use it up: Tasks and Takers.

     Tasks.  The simple answer here is to delegate. You’re worried that no one else will do the tasks the way you do them? Guess what? You’ve no doubt heard that SOME things never change?

     Well, others not doing stuff the way you do stuff  is one of those things that never changes. Extract your ego! Accept the fact that if others do things differently than you, the world will not end, and that getting the tasks done is what’s important. 

     On the more complicated front,  when you just can’t bite the proverbial bullet (which certainly has to hurt one’s teeth), then accept the fact that EVERYthing you do doesn’t have to be letter perfect (unless you’re an editor!), and make your mind up that getting the task done is what’s important. (Hmmm, did I say that before?)

     Okay, you’ve got the time deal  and the tasking functions covered, so there’s just one more nasty little seagull to catch up with and confront: Takers! These are people who have no regard for your time or sense of urgency and will–consciously or unconsciously– take every conceivable minute of your time up, if you let them.

     Aha,  therein lies the complete juggling trick! Yeah. Don’t let them. Period. But that’s hard, you say, especially when one of them’s your mother-in-law. Yeah, well, spit happens you know. The bottom line is that people will not take advantage of your time if you make an active choice to not allow it.

     “Excuse me,  but I need to be on my phone (in my office, at a meeting, working on a speech, visiting the bathroom) right this minute. Perhaps you can catch me a week from Thursday when I’m on the road; just call my cell phone (which will certainly be on it’s last charge bar by then).”

     If you are getting stressed  from juggling seagulls, either give up juggling, or move farther inland.   

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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So you had bad toilet training

as a child. So what?

     Imagine what this world would be like  without hidden agendas. Okay, maybe you can’t change the world. Imagine what your business would be like without hidden agendas? Your life?

“Man is not totally at the mercy of either his heredity or his environment, He can modify both.” It starts with increasing “a person’s awareness of the real power he has to direct his own life, to make decisions, to develop his own ethical system, to enhance the lives of others, and to understand that he was born to win.” 

Excerpts from the Preface of BORN TO WIN by Muriel James and Dorothy Jongeward

     Here’s the deal:  Psychological “game-playing” (often unconsciously provoked) has been defined by psychology icons Dr. Eric Berne and Dr. Frederick Perls as a series of transactions or communication exchanges (often repetitive) with a hidden motive or agenda.

     These “game” exchanges,  which may seem innocent and perfectly rational on the surface, can have extremely destructive mental and emotional consequences. “They prevent honest, intimate and open relationships” at home and on the job, say author/therapists James and Jongeward.

     They go on  to point out that we “wear many masks and have many forms of armor” that keep our true selves confined and unknown, even to ourselves. The possibility of encountering our own reality–learning about ourselves– can be “frightening and frustrating.”

     Many of us,  say James and Jongeward, “expect to discover the worst” when we set out on a path of self-exploration, “and a hidden fear lies in the fact that we may also discover the best.”

     To discover the worst  means we must “face the decision of whether or not to continue in the same patterns” of behavior, they say, and “To learn the best is to face the decision of whether or not to live up to it.”

     Because either discovery  may involve change, it is anxiety-provoking, which can be good or bad, depending on how we use the information and exercise the change.

     It all comes down to  making a conscious choice to learn more about what makes you tick so you can minimize game-playing, recognize it in others and not play, be better able to generally run a healthier more productive business… and experience a healthier and happier personal life in the process.

     What have you got to lose?  Finding out you had bad toilet training when you were three years-old? So what? Choose to make the reality of your present moment your focus, and watch the joy that comes to the surface, and stays! 

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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This blog free via list-protected email: Posts RSS Feed (center col.)…$1.99/ month on AMAZON Kindle. Creative? Add your own 7 words to the 313-day 7-Word Story (under RSS) We’re making it up as we go!  GET Hal Alpiar short story in Sept. release book from Nightengale Press: THE ART OF GRANDPARENTING Amazon, B&N, OR order special (signed by Hal) pre-publication $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC @PO Box 1236, Millsboro, DE 19966. Include continental US ship-to address. 9/13 is Grandparent’s Day!

Not just tech triumphs, the

PO is a self-fulfilling sinking

You think it’s not coming?  You must be a fantasizer, or you work for the post office! Direct mail, thanks to the US Post Office (AKA US Postal Service) as we know it, is dying a slow, painful suffocating death.

How can that be?  Because direct mail–like commercials being the mainstay of broadcast media–is the mainstay of the US Post Office (AKA US Postal Service), and the US Post Office is on the way to gasping its last few breaths.

I noted here  a few days ago that the US Postal Service is reported to have processed 203 billion pieces of mail during 2008. (That’s 7.700 pieces per second!) Now does that sound like an entity that’s going out of business?

Well, consider that during the same time period,  CTIA reported over one TRILLION text messages were sent. And are you ready for this one? Radicali Group reports –for 2008– that 210 BILLION EMAILS were sent PER DAY. Do the math!

Now take a hard look  at US Postal Service management. It’s a sea of incompetency, which should actually not be any surprise considering the totality of federal government incompetency when it comes to anything involving business.

And no need  to look any further than the banks, automakers, lack of job creation due to 100% lack of small business savvy and support [except for  tokenism from the equally incompetent SBA (Small Business Administration) run, of course, by big business]… or the ridiculous “forced healthcare” proposals on the table. Maybe we should be forced to buy stamps!

Here.  Try a quick review of these two gem blog posts from this past March: the first was mine, criticizing the US Postal Service and the second was from a postmaster who politely tried to defend and then subscribed to the bulk of criticism. (I reproduced his reply in full.)

They speak for themselves  http://halalpiar.com/2009/03/23-lifelines-tossed-to-the-post-office/ and http://halalpiar.com/2009/03/hawaii-postmaster-responds-to-postal-service-critique/

It’s beginning to look  like it’s going to take more suffering before government gets a wake-up call that the only answer to our economic woes is going to come from small business job creation and the privatization of government agencies.

Unless agencies  like US Postal Services can be run like real businesses by being market competitive and operated for profit, they will cease to exist. The Post Office is on its way out. And like a sinking ship’s treasures, it’s taking the direct mail industry along with it.

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Input aways welcome:

Hal@BUSINESSWORKS.US or comment below.

Thanks for visiting. Go for your goals, good night and God bless you! 

When you find one, let him go!

     Hatching a business that hatches a business may seem like a lot of hatching, but is it? Isn’t that what entrepreneurs thrive on? I’ve always thought one of the most endearing (and maddening) traits of an entrepreneur is that she reinvents herself about as often as the sun rises.

     Why do you think that is?

     Because she can, some would answer, or–in other words– entrepreneurs have more freedom to swing so they do. But a truer assessment would probably revolve around the innovative thought patterns that jump from one thing to another.

     Entrepreneurs are not typically great planners. Planning is for corporate muckity-mucks who need to justify their existences. And don’t those poor souls live to justify themselves? Entrepreneurs live for the next venture. Often these occur within the very depths of the existing venture, and VOILA! New business is born!

     But don’t get the wrong idea here. Entrepreneurs are not the wild, out-of-control risk takers Hollywood would have us believe (but then, nothing on Earth is probably farther from reality than those out-of-touch “stars”  the media sells us). Entrepreneurs, as chance would have it, take only reasonable risks.

     What this means is that we might be keeping a jaundiced eye (yucht!) on a venturesome friend or relative and thinking he had gone off the deep end, and is on the precipice of colossal failure, and quickly grab him by the shirtsleeve and try to pull him back from the edge.

     But, no! Not only does this reckless friend or relative disregard our grasping and shouting, he actually gets resentful, like we were blocking sidewalk passage or something.

     Entrepreneurs, true entrepreneurs thrive on precipice balancing. It’s part of what will lead them to the next big opportunity. And here’s the catch: It just LOOKS reckless to us because most of us don’t parachute out of planes or surf Hawaii’s giant waves.

     But TRUE entrepreneurs are in control of their fates, have a firm idea of direction; they don’t worry about finish lines; they look for every option and opportunity; they risk only what appears likely to succeed, and never as recklessly as most of us probably imagine.

     When you find one, let him go!  

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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This blog free via list-protected email: click “Posts RSS Feed” (center col.) or $1.99/month on AMAZON Kindle. Creative? Add your own 7 words to the 311 day “7-Word Story” (under RSS) We’re making it up as we go! Hal Alpiar short story in Sept. release book from Nightengale Press: THE ART OF GRANDPARENTING Amazon, Barnes & Noble, OR order special (signed by Hal) pre-publication $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC @PO Box 1236, Millsboro, DE 19966. Include continental US ship-to address. 9/13 is Grandparent’s Day! [See Blogroll]

The Importance

of Being Earnest

                                                                                     — Oscar Wilde

     First of all, promotional emails that are well-done are well done because they are an earnest attempt to sell or promote a quality product or service in a highly personalized (and/or recipient opt-in) way. When emails meet these criteria, it’s hard to dismiss them as junk. 

     Does that make it okay to send them out? It depends on the circumstances, but odds are if your message is sincere, backed with integrity, not insulting, and actually has something informing, educational, reassuring, or entertaining to say, it’s perfectly okay in my book.

     But how do you get an email to accomplish all that? It’s not easy. The subject line has to be fitting, provocative, persuasive, spelled correctly, punctuated correctly, creative, have and suggest a purpose, demonstrate the ability to relate, and literally shout of legitimacy.

     And that’s just to get it opened. When’s the last time you opened mail addressed to “Occupant”? Or something that says “Stop Berning Calorees” or “Hey, should something I no four sure be puzzling to you?” You have better examples sitting in your own inbox right now.

     The email message must be simple, straightforward, no BS, get right to the point, read fast, use bullet-points and summaries, use consistent colors, use consistent font styles, use consistent font sizes, use consistent font treatments, use consistent font and line spacing.

     The bottom line is that promotional emails are generally not effective if they’re written as letters, or memos, or print ads, or broadcast scripts, or txtmsgs. They are a combination of the impact and brevity used with billboards, bumper stickers and direct mail pieces.

     They must communicate instantly.

     Headlines and lead-ins are critical and need to attract attention, create interest, stimulate desire, bring about action, and prompt/promote/deliver satisfaction.

     You must ask for the sale and provide as many ways as possible for the respondent to respond/order and as many locations for that as possible without being too obnoxious about it.

     Sign off with a real name and contact information. Include a guarantee. Where you use endorsements or testimonials, provide contact details and don’t gloss over names/titles/affiliations/credentials. Promotional emails can work for you if you’re willing to work to make them work.

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 Hal@TheWriterWorks.com  or comment below.

Thanks for visiting. Go for your goals! God bless you!

Make today a GREAT day for someone! 

 Did you let somebody

down this week?

Did someone have expectations that you would do justice to her or him, or to the task at hand…that you would turn in a stellar performance? And you bombed out?

By any chance, was that “someone” who anticipated greatness from you…was that you?

Regardless of whether you did yourself in, or let someone else down, the point is that you flubbed it, right? Badly? So badly that you hate reading this right now because just thinking about it gives you the guilties?

Step back. Get out of your own way for a minute. Take a deep breath and clear your brain. Now look at this again. We’re taught to aim high. Nothing wrong with that.

But if you screwed yourself, figuratively speaking of course, maybe it’s because you weren’t leaving room to be flexible about achieving an outcome?

Maybe you lost sightof the reality that you choose your behavior, that you choose your pursuits–even that you choose to feel guilty. Hmmm, that’s worth choosing to think about.

You didn’t fail anyone else because others don’t have the right to judge you based on expectations. Yeah, well, sounds good, I know, but it’s done every day, probably every minute of every hour. Reality says that more likely than not, it just seems that way.

So, how can you pull the rug out from under faulty assumptions? First don’t make any yourself! You already know about “assume” making an “ass” out of “u” and “me.” Recognize that expectations (which are usually based on assumptions) breed disappointment.

Unless you work at not having expectations and at not making assumptions, you will do both. Then comes failure to rise to the occasion. Then comes disappointment and then along comes guilt. You remember guilt?

      THE FIX:

• Keep conscious control of your unconscious mind by focusing on the present here-and-now moment each passing moment as much as you possibly can.
• Don’t waste energy dwelling on past fantasies that cannot be changed and don’t wast energy worrying about future fantasies that haven’t yet come, and may never.
• Do lots of deep breathing to relax muscles and make your mind more alert.
• Withhold judgements as much as possible. (And remember everyone you meet is fighting some kind of battle!)
• Remember that assumptions, expectations and guilt feelings are all CHOICES, and that it’s just as easy to choose a positive attitude as it is to choose a negative one.

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 Hal@TheWriterWorks.com or 931.854.0474  Thanks for visiting. 

Go for your goals, good night and God bless you!

It’s the Lightening Up

of Corporate America!

     You’re a management trainer and corporate economic climates have taken the wind out of your sails. You’re looking around for community college adult education courses to run. You’re doing drips and drabs of HR consulting with some old friends. Times are tighter than your shoelaces. 

     Stop beating yourself up; stop doing all the things you’ve always advised and taught others to not do. Take some of those deep breaths you advocate. The message is this: L-I-G-H-T-E-N    U-P ! Lighten up the programs you’re proposing. Companies do not want any in-depth, heavy-duty, psycho-analytic training programs for their managers right now!

     They want L-I-G-H-T agendas combined with good relaxing fun and team-building. Corporate America may be stupid about growing business and productivity ratios and revenue streams and job creation, but they know when it’s time to lighten up the stress that their loyal managers have been shouldering. 

     And it’s time now.

     I had my own management training company for many years. I ran over 2,000 workshops and training programs, and had over 20,000 participants in 50 different cities and half a dozen different countries.

     It was everything from Maslow’s Hierarchy to Quality Circles, One-Minute Manager, TA, Theory X, TheoryY, Theory Z, Empowerment, Assertiveness Training, Anger Management, and my own inventions: Corporate Entrepreneurship, Doctorpreneurs and Teacherpreneurs.  

     Then is not now. Then corporate executives charged trainers with the responsibility to teach them how to be better, more effective, more efficient, more productive executives and how to be better humans. This took some doing, and tons of analytical diagnostics and psychotherapy.

     Today, the word is L I G H T. As in S I M P L E and having F U N while gaining firsthand leadership and teamwork experiences with fellow employees. A best buddy of mine, Kevin Bousquet, who runs Interlaken Inn Executive Resort & Conference Center www.InterlakenInn.com in Northwest Connecticut, agrees.

     You may have seen my plugs here for Interlaken. It truly is THE premier business escape (2 hours/NYC and 3 hours/BOS) with the finest location, facility, amenities, meals, service AND budget-conscious prices that any management trainer or meeting planner will find. (If you call, tell Kristy I sent you and get a special gift!)

     Kevin tells me that the programs that are having the most success are those with the least stress and the most fun. Not all fun and games, but fun and learning. Interlaken’s Executive Ropes Course, lakefront boating and golf options and gourmet challenge programs are the busiest and most talked-about. Dump the heavy stuff!

Think of it as the Lightening Up of Corporate America!  

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Input always welcome: Hal@BusinessWorks.US

(”Businessworks” in subject line) or comment below.

Thanks for visiting. Go for your goals and God bless you! 

Obama, Hallmark, Rush,

airlines, surgeons, tourism!

     What do Obama, Hallmark Cards, all of the airlines, Rush Limbaugh, plastic surgeons and tourism councils all have in common? Whoa! Now that’s a question and a half, right? I mean what could such a collection of diverse interests possibly have in common?

     They paint pictures with words and sell them from a stage that’s literally dripping with seduction. And of course there are others. I just picked these because they’re such unlikely bed partners. Okay, here we go. Follow along. Yes, if sales are important to you, there IS a valuable lesson here.

     It’s not too big of a stretch to see how the traditional approach to schmaltz-layering, that Hallmark has so wisely (and effectively) invested of itself over the years, has rung up spectacular success. Here’s a business that makes bigger profits than bagels.

     The company buys up a zillion tons of paper, much of it scrap, folds it into four zillion tons of little envelopes and message cards, prints a few mushy words on the cards and sells the card and envelope for $5 each or thereabouts, times four zillion! 

     What’s the value enhancement? The messages they put in these cards appeal to our psyches. They seduce our egos. What did Obama do to get elected? The same thing. What’s he trying to do now with his go-for-broke healthcare fantasies? The same thing. 

     What do the airlines sell? The seat and space you are actually renting and the transporting expertise to get you where you’re going? Are you kidding? They sell you the destination! They sell you smiling hand-holding couples skipping through the surf, cliff divers in Mexico, pubs in Ireland, koala bears in New Zealand.

     Plastic surgeons selling elective procedures present us with(carefully air-brushed) photos of the killer bathing suit-clad model that we all could no doubt be. We know we could be because the word description with the picture tells us that just a few little nips and tucks here and there can give us the same results. No mention of course of the anesthesia and procedural risks, the recovery sacrifices, the expenses. 

     Rush Limbaugh sells us concepts; he’s a genius at seducing our brain frustration centers by painting verbal pictures of how good it can be if we simply think and act more conservatively, more fiscally responsible and more respectfully of the vigilence that gives us our freedoms and the values that give us our American heritage. (Now THERE’S a unique thought!)

     Island resorts: “Ooooh, let’s get together and feel alright…” Regardless of the location or message, you can be sure they’ll be nothing about the expenses, the lousy transportation, the pricey rooms and meals, the bad water, the pickpockets, the badgering street vendors, or any of the other lovely amenities you only learn about too late or sometime after your psyche has been sold. 

Selling the psyche requires you to paint pictures with words because the right word…is worth a thousand pictures!

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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Get this blog FREE by list-protected email: click “Posts RSS Feed” (center column)…or pay $1.99/month on AMAZON Kindle. FEELING CREATIVE? Add your own 7 words to the 300-day “7-Word Story” (center column). A new Hal Alpiar short story is coming in September in a new book from Nightengale Press: THE ART OF GRANDPARENTING…soon at Barnes & Noble @ $19.95 ($24.95 CAD), OR order special (signed by Hal) pre-publication price @ $18.95 plus $3.50 s&h [$22.45 total check only), payable to: TheWriterWorks.com. LLC. and mail to POBox 1236, Millsboro, DE 19966. Include ship-to (U.S. only) address.  REMEMBER SEPTEMBER 13th IS GRANDPARENT’S DAY! 

2nd only to the government,

big business gets an F

All of us who own and operate or manage a small or medium sized business know that the world’s most incompetent excuses for “businesspeople” reside in dark, damp little squirrel holes of government and academia buildings. They are the poster boys and girls for business stupidity.

But right after these poor ignorant, unrealistic souls, maybe not even a full rung lower on the ladder, are the braindead, money-wasting corporate executives who spend half their lives in limos, cabs, commuter train barcars, business class airline seats, and fancy restaurants.

These are the hot-shot 9 to 5 executives who travel better, eat and drink better and live better, higher-income lifestyles than either the government doo-dahs or the academic muckity-mucks.

But that doesn’t make them smart, or productive, or successful.

Most of them are none of those.

It simply makes them people who don’t have what it takes to start and build and grow their own business ventures, but who are not quite as stupid as those who work for those who get elected.

They are also a hair more savvy than those who merely pretend to know what it’s all about, and who instead of doing, end up teaching young people how to do and not do the things they themselves don’t know how to do and not do.

It’s interesting to me, by the way, that so many of these corporate suits seem to think they are Henry Ford’s and Bill Gates’s and Mary Kay’s when they get anywhere near a calculator or Excel spreadsheet.

Reality is that this country is in dire economic straits today because of corporate mentalities that STILL don’t get it, that STILL are unproductive, that STILL squander taxpayer (and stockholder) money left and right. (Actually, I have fresh evidence from today, if anyone’s interested in details.)

What’s wrong with all this is not just the consequences of incompetence but the systems that breed it: educational institutions, government agencies, and Fortune 500 corporations.

How do I know this? Before spending most of my career as a small business owner/operator, I was a college professor, a government employee and a Fortune 500 executive. That’s like the been there, done that thing.

Thankfully, I saw early on that none of these (academia, government, corporate) paths held out any promise of a successful life journey for anyone with energy and ambition and common sense and basic business instincts.

And here’s what I conclude: 

. . . when we can ween ourselves from societal dependence on misguided government, fantasyworld academia, and thieving corporate America . . . and put wind behind the sails of small business . . . only then, will we turn this ship around! 

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 Hal@TheWriterWorks.com or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you!  

The Emperor’s New Clothes!

     On the heels of begging Mr. Biden to stop hallucinating with his feebly http://halalpiar.com/2009/07/its-about-small-business-mr-biden/ unfounded economic turnaround braggioso, I turn to yesterday’s summary from U.S. News & World Report, another self-proclaimed mainstream media source of business acumen and salvation, and can only shout HOORAY!

     Now we can finally all stop being nervous and worried (frantic?) about the sick economy that our nation’s financial giants have birthed and nurtured because according to USN&WR, things are in fact getting better, just as Pal Joey would have us believe in his comments earlier this week, telling us to “just look around!” to see all the business rebounds and job creation that’s going on.

     Well, don’t you know, USN&WR has happily substantiated Mr. Biden’s claims with some hard-nosed assessments that all small business owners everywhere must by now be jumping up and down about.

     “We’re seeing some signs of the economy turning the corner” says USN&WR. WOW! I respond, and hungrily devour the article, searching out some hook to hang my hat on. Ah, and what to my wondrous eyes does appear, but six organizations that give me such hope, I had to run to throw up!

     Here, says USN&WR, take this: Positive financial news is surfacing from none other than these six entities that USN&WR no doubt considers representative for all of us:

• Goldman Sachs
• JP Morgan Chase
• CitiGroup
• Bank of American
• CIT
• The Federal Reserve

     Oh, my heavens! Such great news from these six. Can we in small business be far behind?

     Duh. Yes.

     When did the struggling farmer, retailer, transporter, wholesaler, distributor, construction firm, manufacturer, tourism-based business, and all the rest of us who actually work for a living have anything in common with the big business muckity-mucks who own and operate these monster wheeler-dealer corporations?

     When did their revenues and projections ever have anything to do with the reality of making a living based on the price of or market for corn, or shipping, or a decent hotel room?

     Where exactly is small business in this flurry of mixed economic messages? Why is the government sitting on it’s hands? Why is small business, the last remaining hope for economic turnaround through job creation, being disregarded?

     Why is small business seeing nothing more than tokenism fro government?

     Could it possibly be that union purchases of the presidency now need to be repaid in political favors to the exclusion of survival that only small business job creation has the capability of spearheading?

     Have we become so sick a nation that political IOUs have become more important than our hands, our hearts, our minds… our families? Let’s get real, mass media. The government surely isn’t!     

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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Get this blog FREE by list-protected email: click “Posts RSS Feed” (center column)…or pay $1.99/month on AMAZON Kindle. FEELING CREATIVE? Add your own 7 words to the 296-day “7-Word Story” (center column). A new Hal Alpiar short story is coming in September in a new book from Nightengale Press: THE ART OF GRANDPARENTING…soon at Barnes & Noble @ $19.95 ($24.95 CAD), OR order special (signed by Hal) pre-publication @ $18.95 plus $3.50 s&h [$22.45 total check only), payable to: TheWriterWorks.com. LLC. and mail to POBox 1236, Millsboro, DE 19966. Include ship-to (U.S. only) address.    

REMEMBER SEPTEMBER 13th IS GRANDPARENT’S DAY!