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“The Dirt Floor Visit”!

Well, I promised exciting news for tonight, and I’ve got it.

     BUT–

• if you’re not a grandparent,
• or don’t know a grandparent,
• or haven’t yet told a parent that she or he is about to become a grandparent,
• or haven’t told a parent the he or she is already a grandparent,
• or don’t have friends who are already grandparents, or about to become grandparents,
• or for some bizarre reason just don’t care about grandparents (is that possible?)

     — then it’s okay to leave this post tonight and go about your site-surfing because you definitely won’t be interested! Come back again soon though. I love you anyway.

     Now, those of you who are left: Hunker down, and give a listen!

     Mark your calendar for September to go to Barnes & Noble or your nearest bookseller (online or in-person) and sally on up to the counter (or just plunk out your PayPal or charge card numbers) and plop down $20 US, or $25 in Canada (you get a nickle change in either country), and go home with a copy of the wonderful new book edited by writer/ publisher/painter and Internet talk show host Valerie Connelly, to be published by Nightengale Press, entitled:

THE ART OF GRANDPARENTING

     As a thrilled, privileged, and happy contributor (of a reality-based story called “The Dirt Floor Visit” about grandpa and 12 year-old granddaughter!), I have just had the good fortune to read the first draft proofs, and I must tell you that:

Absolutely no grandparent in the world should be without a copy!

     You will not believe the great advice, the messages of love and understanding, the dynamics of grandparent and grandchild that never make it to the TV screen!

     Get a dose of the real grandparent/grandchild world of diapers and gurgles and thumb-grabbing and eyeglass-pulling and hugs and kisses and confidences and interactions you probably never imagined were part of this special relationship that spans the planet and the centuries. You’ll laugh, you’ll cry. You’ll grab the arm of your chair.

     You’ll hear more about it here (Stay Tuned!) as well as at www.TheArtOfGrandparenting.com once school starts again, and the leaves begin to turn. Reserve a copy now for yourself, or your favorite grandparents or your favorite grandparents-to-be.

     What a great gift! It’s all about being able to share in the special relationships that make (and will make) any new or growing grandparent experiences special! 

Tomorrow: Back-to-Business Basics 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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THE FUSE AND THE FUEL

Igniting business and professional development with authenticity

Living in a monastery…you have more opportunities than you might have elsewhere to see the world as it is, instead of through the shadow that you cast upon it.”    

(From BROTHER ODD by one of my favorite authors, Dean Koontz)

     Being in the driver’s seat of your own business, you have more opportunities than you could ever have elsewhere to see your company, your organization, and the products and services you offer as they truly exist, instead of through your own biased eyes.

     How? By asking! Ask everyone you speak with every day—staff, customers, vendors, sales reps, your landlord, competitors, your mother-in-law. Well, okay, maybe you can skip your mother-in-law.

     Ask each person what she or he thinks of your company, your products and services, your people, your reputation, your community involvement, your pricing. Stop being afraid of what you think you might hear. Respect and appreciate honest answers. Every answer can help you be more successful! 

     Carry and use a pocket notebook. You remember notebooks? Those covered pads you write in with a pen (or heaven forbid, a pencil)? Make it your mission to collect feedback, suggestions, ideas, opinions, comments (WITHOUT reacting, rebutting, arguing, yes-butting, or defending; simply absorb them), and then DO SOMETHING WITH THEM!

     Separate and categorize what you collect. Consolidate the ones that are similar or that somehow tie together. Ask yourself what you’re learning in the process: “What I’m learning right now about myself and my business is__________”  is the statement to complete and bombard yourself with as many times a  day as possible.

     This is an especially good exercise to do when you’re wading knee-deep through boring conference calls and meetings, during commutes (unless you’re driving!) and while waiting for appointments or transportation.

     Process the information you write down. Honestly consider what you are in fact actually learning about yourself and your business. When you do, you will be taking a giant step toward rocket-boosting your creative mind, accelerating your own professional growth and development, and igniting the business initiatives you’ve always wished you could set fire to… but never had the fuse or the fuel to work with. Now you do.

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 Hal@Businessworks.US  or comment below.

Thanks for visiting. Go for your goals, good night and God bless you!

Are you a Zippity

or a Doo-Dah?

“You can never resolve a problem by condemning it.”

–World-famous author/consultant Wayne Dyer

     They may not always be right, and they might not always do things right, but Zippity’s get things done!

     Doo-Dah’s typically bungle what they attempt and rarely make attempts on their own to get things done anyway. For a Doo-Dah, it’s easier to make excuses than to take action…easier to complain about a problem or condemn it, than to attack it or solve it.

     How many Doo-Dah’s surround your business and personal life? Stop reading here for 30 seconds, and count them. Think about it. Go ahead: count! I’ll wait. How many?

     Are you helping them? Are they helping you? If you’re not gaining something by association, you’re losing. There is no middle ground. Either you are doing a good deed by spending time and energy (and perhaps money?) with each, and can afford to do that, and want to do that…OR you are losing speed, quality, credibility, and success.

[It may be useful here to remember that achieving the success you seek will surely afford you greater opportunity to help more Doo-Dah’s, if indeed that’s a goal for you!] 

     Distancing yourself from Doo-Dah’s may seem cruel, and may be impossible when family is involved. Ha! Hit a nerve there, huh? Well, considering that most shrinks will tell you that everyone has a dysfunctional family, it should be no surprise that you ended up with a Doo-Dah brother-in-law or uncle or cousin or parent or child.

     But guess what? If you don’t start taking steps sooner than later to surround yourself and your business with Zippity’s, you run the risk of falling prey to the disengaged incompetence of the Doo-Dah’s now and forever after. It’s your choice.

     If you really can’t let go of being Mr. or Ms. Do-Gooder and you’re not into switching to a priesthood, nunnery or social worker career, then you’d better learn to live with your business and your life being universally uneventful, stale, and stagnant…an investment in the status quo.

[Can your business survive that? Can you?]

    No, it’s not a likely scenario if you are actually still reading this. And assuming you are still reading this, get yourself Zippity’d and stayZippity’d.

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Add your own 7 words to the end of the daily 276 days old growing tale! Click under “7-Word Story” (center column)

Life is more like baseball

                                                           

than any other sport.

____________________________ 

This post, repeated from a year ago is dedicated to one of my softball league buddies, Jimmy Travers, whose great sense of fun and spirit left us this weekend for his next life.

Thanks for the laughs and the hustle. Hit ‘em where they ain’t, Jimmy!

___________________

   With every inning a decade long, where only a few of us actually get into extra innings, life is more like baseball than any other sport! 

     We walk, strike out, we get some foul tips, and sometimes manage to get big hits in the clutch.  We make errors.  We tag others whenever we can, and avoid those who come barreling home. 

     We get cheered when we perform.  We get booed when we don’t.  There are times when we need to get a glove and get in the game, and other times when we need to step up to the plate.  All of us have to sacrifice from time to time, and a few of us steal when no one is looking. 

     Those who are exceptional travel inside the park and make round-trippers.  And have you ever balked?  When did you last set the table, or be in a clean up position?  We relax on deck, and work when we’re in the hole, and we work even harder to stay away from arbitration, appeals, getting thrown out, and avoiding the bullpen or —heaven forbid— being shut out! 

     We go through different coaches, and we fire managers, but no matter how much money we make, we still always do what the owner and general manager order us to do. 

     Usually in our later decades, we bring in short and long relievers, and of course the eventual closer.  But reality is that we only live life in the National League . . . because we never get to have a designated hitter! 

     If Shakespeare was right that “All the world’s a stage . . .” he had to be talking about our love affair with the diamond.  Diamonds are, after all, forever!

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 Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals, and God bless you!  

Don’t Choose To Dwell

On Your Goals!

     It’s no wonder we get our businesses in so many accidents. As Americans, we’re virtually (and probably literally) brainwashed with the need to follow rules and regulations, and only ever pay attention to where we’re going.

     We are obsessed with the future…planning for it, wondering what it will bring, worrying about it, looking toward it. Once in a while it’s a good thing to glance in the rearview mirror.

     Following all the rules and regulations and focusing only on what’s in front of us will never get us anywhere that’s unique, remarkable, or successful. In fact, it may never get us anywhere at all.

     Rules, regulations, and the future are certainly not directional signs to the path of progress for business because they represent an investment in the status quo and nonproductive worry.

     Why is that? you may ask. Because success only comes from breaking the “rules,” of which there are none in business (except perhaps in law, accounting and certain parts of retailing and shipping logistics)… and because focusing on the finish line inevitably prompts one to trip over one’s own feet!

     Driving your business forward on the road to success while devoting your attention to what the next exit is, and when will the next service center appear, and how many more miles are yet to go doesn’t leave much balance of attention to focus on the vehicles that are driving alongside you, and coming from the opposite direction.

     There’s probably no need to say anything more than the three dreaded words, “head-on-crash” to send chills and shudders up and down your spine and butterflies doing cartwheels in your stomach.

     But wait! Tragedy and disaster only strike when you make a conscious or unconscious choice to set yourself up (and your business) for tragedy or disaster.

     Here’s what it’s all about: YOU are the captain of your business and YOU decide when and where to drive, and at what speed, and at what hours, and at whatever condition your vehicle is in. It’s YOUR business. It’s YOUR choice! If you own or manage your own company, the behavior of your company is YOUR choice!

     So stop tuning in all your energy to where you’re going and start paying attention to where you are. Only by seeing and responding to what’s around you can you make your business move forward in productive directions.

     Take some “real time” inventory of where your business stands at any given present moment and then adjust it from there going forward, but don’t choose to dwell on your goals. Dwell on what you’re doing right now to take you there.   

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Add your own 7 words to the end of the daily 271 days old growing tale! Click under “7-Word Story” (center column)

STOP PUNCHING

YOUR BRAINS OUT!

     In case you may have started thinking the whole world’s joined forces with the government to push your business off the rooftop, STOP! Maybe they have all joined forces with the government; I’ll grant you that possibility.

     Even if the whole world is not actually involved, there IS certainly some truth to be said for the government’s strangulation taxes and requirements to comply with the bombardment of over-regulations that threaten and seek to control small businesses.

     But, guess what? You can put a stop to it!

     HOW TO STOP IT: First, step back from the upset feelings and take a deep breath: http://halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/ 

     Next, accept the fact that you are you and in all the world, there is no one else exactly like you. You are unique. Got it? No? RE-read the boldfacing again. Go ahead. I’ll wait right here for you. Got it now? Good. Believe it? If no, you may want to explore some therapy options. If yes, then take the leap of faith to the next level:  

     If you can accept what you just read, then it should be a no-brainer that the business you own or manage or the part of a business you own or manage is also unique. Why? Simple. YOU are unique and YOU are running it! YOU control the day-to-day activities, and what takes place is YOUR choice. Your behavior and your attitude are YOUR choice. What you decide to do with and about your business is YOUR choice. 

     Leave the victim role to Atlas in Greek Mythology; he took the whole world on his shoulders. [For more on the victim “Poor Me” role that many business owners insist on playing, see the great old Gestalt Psychology classic book, BORN TO WIN, by Muriel James and Dorothy Jongeward. I promise that even now, 40 some-odd years later, it will astound your sensibilities about what makes people choose so many self-destruct directions in life.

     If you continue to worry, check this post for reassurance: http://halalpiar.com/2009/05/stress-kills-sales-quicker-than-the-economy/

     The bottom line is that there simply IS NO OTHER BUSINESS like your business because yours is the business that reflects your uniqueness.

     So choose to rise above the rubble and the unfairness and the shortsighted incompetence of government. Extract yourself from the mire of those around you who choose to wallow in self-pity and act defeatist and negative.

     Choose instead to surround yourself with positive people and thoughts and appreciation for the differences you bring to your company and industry and community tables. Make them work FOR you!  

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Add your own 7 words to the end of the daily 269 days old growing tale! Click under “7-Word Story” (center column)

U.S. Hospitals and healthcare

proposals waaaaay past 

the point of 1st Aid!

A SHORT STORY THAT’S ANCHORED IN TWO DECADES

OF INDEPENDENT MANAGEMENT CONSULTING SERVICES

RENDERED TO HOSPITALS AND HEALTHCARE PROFESSIONALS:

     At some obscure moment in recent history, about 30-40 years ago, it seems to me, someone had the bright idea to start advertising hospital services. And it was contagious. Pretty soon, ripples began to surface amid the vast sea of shallow-mindedness and business incompetency (that many physicians and business professionals still consider a) breeding ground for hospital executives, administrators, and boards of trustees.

     Hey, marketing works for other kinds of services, these do-good-Boy-Scout-type doctor-wannabes were running around proclaiming, why not hospitals?  Sure, agreed the medical professionals who knew even less about business, why not? they said; nothing else you’ve done has worked. And so it came to pass that hospitals then began to compete with hot dogs, beer, cigarettes, cosmetics and car dealers.

     Well, sure, alcohol and tobacco advertising have since taken a big hit (thankfully), but guess what? Hospital marketing has just continued to get worse. With very rare exception, today’s hospital advertising and marketing programs are ineffectual, misdirected, and unnecessarily expensive. The job is simply not getting done, and they keep spending more to make it not work!

     Present federal government administrative healthcare overtures are equally misdirected and will cost taxpayers a fortune, not to mention the staggering losses in professional healthcare skills that will certainly accompany socialized medicine.

     The problem with what the government proposes is the same one that hospitals have struggled with all these years. It’s that the ideas behind it all are being manipulated to appear creative and the public is being sold on the creativity.

    Unfortunately, creativity does not sell. Everyone on Earth can be creative. Very few are innovative. Innovation gets things done. http://halalpiar.com/2009/06/creative-ideas-vs-innovative-ideas/

     The bottom line is that hospitals need to shape up and start to get their messages straight; the public isn’t as stupid as hospital executives think.

     Similarly, the federal government needs to shape up and get its thinking straight, start being innovative, start thinking these empty, ill-suited proposals all the way through in the context of reality, not fantasy.

     The uninformed, incompetent socialistically-manipulative people being relied on may be well-intentioned, but they haven’t a clue about the business of healthcare, or any business for that matter.

     In the end, communities, citizens, healthcare professionals, and taxpayers will suffer. The time to step back and reassess is NOW. Remember that in the end, after all is said and done, it’s YOUR body and your family’s bodies that will be, so to speak, on the line.

     Do you really want hospital business administrators and government representatives with zero or inadequate healthcare knowledge and experience dictating to you what doctor you need to see and when and where? And do you really think socialized medicine will reward you with quality care? Think again. 

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Hal@TheWriterWorks.com or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you!

You are your business.

Attitude and behavior

are your brand.

     Small business owners rarely devote enough attention to branding and the importance of branding. It is much more than a logo, name, label, or catchy slogan. Brands reflect the integrity and reputation of both the company and the business owner.

 Your brand and branding messages need to include

 and be wrapped around

ALL aspects of your business.

     Your brand and branding messages need to make a statement about the environment and methods you and your company are engaged with. This “statement” needs to be an integral focal point of ALL of your communications… verbal, visual, written, in-person, and implied!

     Your business exists because of your customer bases: INternal customers (like associates, employees, referrers, strategic alliances and present suppliers) as well as EXternal customers (like past and present buyers, prospective buyers and employees, and prospective suppliers). What it is that you put out to each and all of them every day is what adds up to your brand and branding.

     This translates into how you and your business deal with all of these diverse “customer audiences” on a day-by-day basis, how you treat them, whether you pay your bills on time, if you follow-through with customer service after the sale is made, if your business is a good citizen in the communities that support it, whether your products and services provide true quality benefits and dollar value.

     Keep in mind that one unhappy customer (internal OR external) will tell ten other people about her or his lack of satisfaction, and each of them will tell ten more. In case you weren’t doing the math, that’s a hundred people walking around bad-mouthing a business that may naively dismiss one upset as one upset. But–aaaaaah, the reverse is also true: delight one person and gain a hundred positive referrals!

     Reality is that maintaining positive and productive brand images and branding messages means you need to practice unending vigilence in tending to all levels of (internal AND external) customer service. It is especially important to be and stay tuned in to employee and industry-related issues, and to pounce on problems and deal with them honestly.  

     A great memorable name and themeline are critically important to brands and branding messages, but not nearly as important as a business with clear-cut genuine values run by people with clear-cut genuine attitudes. 

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Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals! God bless you!

Good Trainers Are Actors.

Make Sure To Set The Stage!

     More and more companies and organizations that have tightened their belts the past couple of years have begun to loosen their training budgets because they are recognizing that investments in training must be ongoing regardless of how crunched revenues become.

     Without continuing training efforts, competitors move in and take charge of sales, customers, markets, communities, quality employee candidates, vendor relations, and entire industries. Status quo is not an option. 

     Having designed, delivered and facilitated nearly 2000 training programs, seminars, and workshops, I feel uniquely qualified to offer forth some wisdom to companies and organizations that are planning or setting out to conduct sessions of their own.

     Following is informed, free advice—small stuff that adds up to big bucks—that will save you time, money, energy, and aggravation. It will help insure that you get your money’s worth out of your training dollars:

     Give program facilitators (especially “outside professionals” you’re paying fees to) advance access to training facilities, rooms and equipment. Allow them adequate (by THEIR definitions, not yours) set-up and workspace “psych-up” time prior to actual scheduled sessions. Insure their privacy during these periods by keeping access by others restricted, including locked doors and covered windows.

     Much of what a facilitator does that’s effective depends heavily on presentation staging, on having familiarity with the setting and the equipment, on having comfortable and uninterrupted rehearsal time, on being able to set up a room and seating and control devices and practice session agenda steps.

     Conscientious leaders, teachers, facilitators like to do “dry-runs” with the use of easels, tripods, display tables, computer and screen projection equipment. They want to make sure of not tripping over a tripod leg as they walk backwards to emphasize a particular point.

     They don’t want to get to the board and find no markers or chalk. Laptop projections and sound system connections can be critical. Some who conduct programs require special lighting, chair and desk arrangements, wall display areas.

     BOTTOM LINE: Don’t expect a professional facilitator or trainer or workshop/program/seminar leader to simply stroll in at the appointed session time and conduct an effective session. You will positively NOT be getting your money’s worth if you do.

     THINK GREEN: Ask for or prepare 2-sided copies of printed handouts whenever possible. Use or encourage note taking and written exercises be done on the backs of typed scrap paper whenever possible. Maintain room temperature slightly cooler than the usual level throughout the session (vs. constant back and forth adjustment). Active sessions generate more heat.  

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Add your own 7 words to the end of the daily 264 days old growing tale! Click under “7-Word Story” (center column)

Budget-bashed?

Go for the GOLD!

You thought “Working Under Pressure” was a power-wash business? (I know, enough jokes; get to the free champagne part; OK, keep reading!) 

     Let’s imagine you’ve got a bashed budget in one hand and are limited to the Northeast. Well, that’s not a strangulation script all by itself, but now add to the mix that you’ve just gotten requests from above (in your other hand) to pull off a spectacular meeting at a spectacular location. Sound familiar?

     So how in the world do you find that top-quality all-inclusive, stunning property with less money than you had last year? Like the elusive butterfly that will land on your shoulder when you stop chasing it, STOP looking! This is a time for greatness. And you came to the right place. The champagne’s on ice, waiting for you. Read on. 

     This is a time to rise above the clutter and clamor, to find the exact right place at the exact right price and book it. It will come to you. Close your eyes… no, wait, don’t close your eyes; you’ll miss getting the answer. Here it comes… are you ready? Here it is:

     Take those meager budget dollars out of your sweaty little fist and count out what’s left. Go ahead; I’ll wait. Okay, good. Now, pick up the nearest phone and dial: 1.800.222.2909 and ask for Kristy, Kevin or Dan. If they’re not in, leave a message with your name and number and best times to call back.

     When you get one (or all) of them, tell he/she/them your sad story. Ask what’s possible… and remember to tell them you got their contact information from Hal’s Blog… they’ll throw in a free champagne toast to start or end your meeting (200 people? No problem!).

     Not only will you get everything your boss ever dreamed of and more in a truly spectacular setting with experienced top professional meeting support, food and room service staffs, plus every amenity imaginable, you can meet in private paradise just a 2-hour drive from Manhattan, 3 from Boston.

     From executive ropes course to golf and racecar-driving school to canoeing and kayaking, spacious clean rooms and top-rated casual dining with fresh EVERYthing, even homemade ketchup! The people you bring to this property will never stop talking about it, and they’ll never forget their meeting experience. What more can you ask?

     You want a taste before you call?

     Go to www.InterlakenInn.com right now. See for yourself why top meeting planners have been booking at Interlaken since the Berkshires had Foothills.        

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Add your own 7 words to the end of the daily 263 days old growing tale! Click under “7-Word Story” (center column)