You’re an entrepreneur?

You’re probably the

 runt of the litter!

Ask anyone who’s made it big in the service business, and the odds –by my calculations– are roughly 9 out of 10 that she or he did it by staying small. Makes sense. Most runts of the litter have entrepreneurial zeal and instincts. They scrap, scrape, and battle for food and attention from the day they’re born.

And runts make great dogs but not always great parents, which raises a key how-to issue about staying small. From my experience, there’s hardly ever a good and reasonable reason for adding payroll employees when you’ve passed the point of generating strong revenues on your own..

At most, you may decide to put an assistant on payroll, but herein lies the secret to continued growth: The person you choose must be dedicated and loyal to you at all costs. He or she must be a super organizer since –as an entrepreneur– you’re probably not. This individual must have no greater purpose than to make you successful.

In other words, do NOT seek a creative thinker. That’s your job! Do NOT seek a super salesperson. That’s also your job! Find someone you can trust absolutely all of the time. Find someone who will be assertive with other people on your behalf. Find someone who will rise to the occasion, who does not need hand-holding.

You need a person with strong judgement skills, who can readily size up others (and situations) and who knows enough to know when to insist on over-communicating with you. In other words, if you need to hire someone, hire a leader. If you can find this individual, and it may take years of searching, you won’t need anyone else.

Anyone else you take on should be on a commission, performance incentive, or parttime basis. Once you add a payroll position, and get the wrong person involved, you commit to stagnation and foreclose your prospects to succeed; you commit to the odds of adding expenses without being able to cover them. You commit to status quo.

In a product business, you need only to add skilled labor on a highly selective and prudent basis. One person with know-how, and the drive and energy to do the work of two people at one and a half times a one-person salary is far better than two people doing two jobs for three-quarter person salaries.

The bottom line: Runts of the litter excel as entrepreneurs. They are more independent, inventive, industrious, and self-sufficient. Rather than waste time looking, they will use a coin for a screwdriver. But once in a while, they need to back off and do some hard thinking about where they’re headed and where the next bone is coming from.

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Hal@Businessworks.US   931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

Think “Shrink”!

Are you a basket case business owner?

always Great Healthcare!

[Credibility reference for visiting professionals: Hal is the author of DOCTOR BUSINESS for physicians and DOCTOR SHOPPING for consumers. As a 30-year advocate for both, overlapping his business consulting career, Hal served on national healthcare committees, won national awards and worked with over 1,000 physicians.] 

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We in America are headed down an astronomically-expensive healthcare road of no return for small businesses and professional practices. So NOW may be the best time to share some critical business insights with medical and allied health professionals.

And if you’re in any way involved with sales TO doctors,

stay with this post (and tomorrow’s, and be sure

to check out the link in the next sentence).

First, you do not know it all. Second, if you’ll pay attention to this short post (and tomorrow’s), you will know enough to get you through the leading edge of the oncoming mandated healthcare storm. Third, if the storm can in fact be sidetracked or beaten back, you will gain even more by digesting and using this information now.

Like it or not, the key to your survival and growth is rarely the medical training, skills and experience you offer… these great strengths of yours are merely “features” that patients will use to justify choosing you. With mandated healthcare, there will be no real choices to retain your services, but there may be choices to avoid your services.

More often than not, your success as a healthcare professional is tied to that word you may dread: marketing… but NOT “marketing”‘ as you have come to know it: office popcorn, candy and sub deliveries, event tickets, dinners, golf.  (Effective marketing that creates sales is the only way your practice can keep pace and grow right now!)

Most medical marketing is either noncommunicative because it’s too technical for the target audience or it’s too verbally bland, too visually sterile, and utterly meaningless — like virtually ALL hospital advertising messages!

How does this happen? Most medical skill development is rational, logical, analytical, unemotional left-brain activity based. Most effective marketing (which includes advertising, promotion, sales, and public relations) works because it appeals to right-brain emotions.

To achieve improved musculo-skeletal balance, physical therapists tell us a commitment to training, retraining, and ongoing exercise is required. The same kind of commitment is needed to achieve right brain/left brain balance… the root of stress management, self-control, self-esteem, and trust.

Trust is every patient’s

cornerstone of confidence.

No more than a radiologist is a good first choice for surgery, a technical thinker/writer cannot be expected to write marketing content that triggers emotional buying motives. Though I would hardly endorse the specialty, many cosmetic surgeons get it. They market benefits and results instead of features.

Someone seeking results (and in medicine that almost always means reassurance in some form) is not the least bit interested in what technique or instruments will be used. That person will want that information simply to justify the decision, but it is not what will ultimately “make the sale.”  Having a sense of trust makes the sale.

HOW to market your trustworthiness? Tomorrow. Here. The answers.

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Hal@Businessworks.US

Open  Minds  Open  Doors

Make today a GREAT day for someone!

The best New Year’s

 message I can share

  with you comes…

 . . . from one of my life’s heroes, Dr. Wayne Dyer.

It’s a 10-Point Pursuit Plan that I’ve dressed up a bit for the occasion, for your business, for your SELF, and to share with your family. If you succeed at making only HALF of these actually work consistently, I GUARANTEE that this coming year will be as happy, healthy and prosperous for you as humanly possible.

DO YOUR SELF, YOUR FAMILY, YOUR BUSINESS A FAVOR and read these ten points aloud to yourself. Write them down. Carry them in your wallet/pocketbook/briefcase. Tape a copy to your bathroom mirror, your dashboard, your computer workstation, inside your desk drawer, your workout bag, your refridgerator, the closet bar that holds your hangers.

READ AND RECITE before you go to bed, when you wake up, and any other time you can squeeze it into your day. You will positively amaze yourself with the results after just 21 days, and it’s FREE!! Go for it!

1. Want more for others than you do for yourself.

2. See yourself already having what you seek.

3. Be an appreciator of everything in your life as much as you can throughout each day, every day.

4. Stay in touch with your own and other positive human energy sources, and laugh as hard and often as you can.

5. Understand resistence, and help yourself and others to go with the flow.

6. Imagine yourself surrounded by the conditions you want to produce.

7. Understand the path of least resistence.

8. Practice radical humility.

9. Be in a constant state of gratitude.

10. You can never resolve a problem by condemning it.

If you think you’re going to give up on this, don’t start it. A little bite will only leave a bad taste.

BUT if you think you have what it takes to get your act together and take it on the road, if you think you have enough self-discipline to follow and practice the behaviors these 10 points suggest, you will positively succeed — even against all odds. Remember these 10 points are all about behavior. Behavior is a choice!

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More FREE insights on

 2012 “LEADERSHIP”?

Come visit me at TBD Consulting’s Jonena Relth’s site and comment on my Guest Blog posts:

LEADERSHIP TRANSPARENCY

“I” IS FOR INTEGRITY

and  “T” IS FOR TRUST.  

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If you are in the process

 of change (who isn’t?)

  …you may need this.

I hear every single day from clients, associates, business friends and neighbors that YOU, Mr. Obama, are what’s wrong with this country! You have continuously chosen to ignore small business in America, when even those who surround you admit that only small business can reverse your dying economy!

It doesn’t take a rocket scientist to see that job creation is what will turn us around, and it shouldn’t take much more than the feeble skills of a community organizer to see that new job creation comes exclusively from small business. That means genuine (real and guaranteed) innovation and job creation tax incentives for small business.

It is YOU, Mr. Obama, who have seen fit to wipe out the financial and free choice futures of our children and grandchildren with your foolish and misguided healthcare plan. It is YOU who have single-handedly dismantled our peace through preparedness military, rendering us more vulnerable to terrorism than ever before in history.

Not only that, you have literally made America the laughing stock of other emerging nations on the planet. Your programs for social reform have created nothing but dependencies and joblessness. You have made our economic future a bleak one. Your political priorities have always taken a front seat to our nation’s well-being.

Oh, and if you’re wondering where “30 million” came from when your administration counts only 20 million? Talk with your statiticians who –obviously following your lead– chose to simply not legitimize sole work-at-home proprietors as “real” small businesses. I, for one, am one, and make a living at it, and pay taxes for the privilege.

You have misled this country and the small business universe that makes it go. You appear to all the world as a clown, “The Emperor With No Clothes,” who chooses self-indulgence and self-aggrandizement over the needs of those who elected him. You have done injustice to those who trusted and believed in your empty promises.

Small business owners are sickened by your failures, but we DO have a choice: November 6, 2012!