Are you and your business

MARCHING or STUMBLING?

You’re a business owner or manager, right? So you rarely know if you’re coming or going, never mind marching or stumbling . . . or jogging for endurance . . . or, for that matter, running scared.

Probability is that these are merely indicators of the degree of rigidity and/or speed you move according to how wildly your entrepreneurial fires are burning. Hmmm, now there’s a thought-provoker.

And it doesn’t help much that we’re living in “The Whiplash Age.” I feel my neck snap back in astonishment almost every day as I hop, skip, and jump through the process of discovering emerging technology methods and products . . . and bamboozling ideas! 

Considering we’ve gone from blackboards and filmstrip projectors to greenboards and overhead projectors to whiteboards and 16mm film projectors to newsprint pads on tripods, video projectors, PowerPoint, virtual meetings, virtual offices, txtmsgs, Twitter, Facebook, and handheld electronic devices (not even to mention the audio metamorphosis of reel-to-reel, then 78rpm/33 1/3 rpm/45rpm vinyl records, to 8-track cassettes, pocket and mini-cassettes, CDs, DVDs, boomboxes, sattelite radio (whew!) . . . and from crank-ups to cell phones . . . WHERE are we going next?

Of course you should answer this for yourself, but you may get some ideas here: http://bit.ly/bDOOVf

What are you doing to keep pace? Is your business keeping up with your market? With your industry or profession? 

Perhaps you’re ahead of yourself? http://bit.ly/bWXxIq

Are you over-spending? Under-spending? Over-communicating? Under-communicating? Are you being taken advantage of by advertising agencies that claim to be Internet experts?

How about Internet specialists who claim to be marketing experts? Just because someone anoints him or herself as an SEO or web design guru, doesn’t automatically qualify as expertise in marketing.

In fact, odds are excellent that Internet savvy techies know next to nothing about marketing.

ASK.

Ask what any of these people know about the psychology of selling, about verbal and nonverbal communication, about how to deal with traditional media rate cards and package structures, about branding.

Ask when they last wrote a branding themeline that established a clear market leadership position.

Ask for examples of major sales boosts that could be attributable to their work.

Ask for specifics.

If you can’t get satisfactory answers to these questions, you may have the world’s greatest Internet expert in front of you, but don’t pay a penny for marketing services that do not clearly trigger your market’s emotional buying motives. http://bit.ly/bwkfdr

Look at it this way: If I haven’t a clue about what makes your customer tick, then I also have no clue about how to attract prospects for you, or create interest in what you have to sell, or know how to stimulate desire for your services or wares.

And if I can’t do those things, I certainly have no idea of how to bring about action or how to prompt and promote feelings of exceptional customer satisfaction. http://bit.ly/bMDGcy

~~~~~~~~~~~~~~~~~

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Big sales volume begins

 with courageous owners!

Company management that fails to deliver wholehearted commitment

to sales and marketing efforts to win new business

fails to win new business.

In my experience (with many hundreds of all-size businesses), the problem originates not with inferior marketing or sales. It is the product of the top people in the organization who have personal or leadership defects best characterized as ignorance, incompetence, or naivety.

What else could make people so threatened to justify keeping themselves at arms-distance?

Look at it this way: The marketing people develop a new creative approach for attracting  sales prospects that represents a new, possibly “outrageous,” departure from industry norms.

What they’ve come up with may seem a bit too risque or intrusive to top management, but it is well-supported by both primary (focus group study) and secondary (database evaluation) research that clearly reinforces the potential and appropriateness of the message and format.

Sales management loves it and can easily see the prospects of high impact. Yet something about the new approach makes the boss(es) nervous, and prompts a “Get back to the drawing board!” response.

The daring approach is inevitably scuttled in favor of something more tame and more in line with the boss’s(es’) gray-flannel-suits-with-white-shirt-and-dark-tie mentality.

This new toned-down approach fails. The marketing people are fired and the sales leader(s) –now shrouded in skepticism– are being kept around until less-rebellious replacements can be found.

Does any of this sound familiar? Of course it does. I can name a hundred companies off the top of my head that have failed or are presently failing solely because they have had indecisive, unimaginative, non-visionary, chicken-livered wimps in the driver’s seats . . . start with those that were innundated with bailout tax-dollars!

Weak-kneed, do-nothing, glad-handing, back-patting politicians are running this country at every level of government. Why should private business owners and managers be expected to simply not follow suit?

Isn’t it, after all, a whole lot easier to just not make waves? Isn’t it simpler to merely buy into the “blame game” instead of a “roll-up-your-sleeves-and-make-things-happen” leadership role?

You know what? Beside that we have a federal government with no business abilities or experience, it takes genuine courage to take reasonable risks in business. It takes genuine courage to act out beliefs that are based on facts and deductive reasoning and experience.

It’s a whole lot less work and aggravation to take the low road, to be a wussy spewing out meaningless messages of hope and change, to make mediocre decisions that produce mediocre marketing, which results in mediocre sales.

If you work for someone like this, get your resume updated. (Try www.classicresumes.com)

If you ARE someone like this, get yourself inspired. It’s a choice. Give yourself a day off, dress down, and visit some crowded places where you think your target-types of customers spend time (College or university campus? Hospital lobby? Grand Central Station? A boatyard? A racetrack? A stadium? A nursing home? A church or community event?)

Observe. Listen. Ask questions. Take notes. See what you can learn about the kinds of people you need most to reach with your sales message. Decide what you can do differently. Go back to work and dare to be different. You might surprise yourself!

 Support those who endorse free market competition healthcare and REAL job creation tax incentives for America’s entrepreneurs! 

~~~~~~~~~~~~~~~~~

 931.854.0474         Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

PUBLIC ADDRESS SYSTEM ECHOES…

“LAY-D-DEES AND

GENTLEMEN-MEN:

WELCOME TO THE

TWO-THOUSAND

AND-TEN-EN-N

WORLD-D-D SERIES

OF

BIZZZZ-NESS-ESS-ES-S!”

Imagine your staff and coaches (lawyer, accountant, banker, etc) lined up along the first base foul line as you’re introduced to a stadium filled with business professionals.

You salute to the crowd’s cheers as you jog out to homeplate, shake hands with the big-name muckity-mucks, then high-five each of your employees as you work your way along the line.

The Star-Spangled Banner. Back to the dugouts to get ready for the action. Then, it’s “PLAY BALL!” and off you go. 

So maybe you don’t think like that, and maybe you scowl and snigger, or shrug your shoulders in dismay or indifference at such fantasy. http://bit.ly/cX77gB

Because…you know in your heart that even if there was a Business World Series, your little company or home-based business wouldn’t get any closer to it than the ticket scalpers out front.

Well, first of all, don’t be so sure! Perhaps you and your staff are no match for the Texas Rangers or the San Francisco Giants, but the fact that you’ve even read this blog post this far speaks to more than your fortitude. It says things about you. It proclaims your commitment to your business. (Why else would you be here, now, dreaming about your business “team” playing it’s heart out on FOX, worldwide?) http://bit.ly/cCSo0V

Whether your business has already made it to “The Bigs” or is still on the way — or has lost its way — there is little difference in the amount of pride you must have for having accomplished what you’ve accomplished so far (yes, even if you’ve lost your way, which simply means you need a new map!).

Consider that you’ve taken your business through turbulent times, a string of humiliating losses perhaps, to arch rivals. The inability to make clutch hits and get those RISPs across the plate. Turmoil in the locker-room? Public scandal? Yet you’ve somehow survived it all, including cash crunch issues that devastated other teams.

You are still, even if barely, in one piece, doing business. By itself, that’s cause to celebrate. (Ginger ale instead of champagne?)

More important, though, is where you go from here, the paths you take, and how you work your way around stadium traffic-snarled detours to get to the next set of division and league playoffs en route to the next world series. Will you recruit from within your own farm system or go out and pay top dollar to get that hot-shot superstar you’ve always wanted on your team?

Will this be the year for new uniforms? Will you hold the line on ticket sales or offer more discounts to keep your customer-fan base? How much more charity can you afford? What to do with vendor union efforts to drive prices higher and unreasonable demands by player agents?

The more you think of your business as a serious championship contender, the more likely it is that it will be. 

What are some of the slogans? “Ya Gotta Believe!” and “We’ve Got No Place To Go But Up!” and “See You At The Top!” 

But the bottom line in sports and life and business is always the same:

SUCCESS IS THE JOURNEY

     . . . NOT THE DESTINATION!      

             ~~~~~~~~~~~~~~~~~~~~~~               

HELP SAVE THE ECONOMY November 2nd. Vote  

to move small business forward . . . Support those

who endorse free market competition healthcare 

and job creation tax incentives for entrepreneurs! 

~~~~~~~~~~~~~~~~~

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

How badly is the

customer bleeding?

                                                                      

triage [Fr. trier, sort out]. The classification of wounded or injured persons in order to insure the efficient use of medical and nursing manpower, equipment, and facilities.

Classification is concerned with the casualties who would live without therapy of any kind, those who would die no matter what treatment is provided, and those who would survive if given adequate care. (Taber’s Cyclopedic Medical Dictionary)

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Well, all the doctor stuff in last night’s post got me started. (And many thanks, by the way, for the email responses from doctors, all expressing total agreement!) I started thinking about how often we in business cross the line to borrow ideas and approaches from medicine.

Every day of the week, we take a prospect/customer/employee/job applicant/vendor/supplier history or profile, do a diagnostic work-up, set a treatment plan in motion and issue a prognosis. Sound like the skeleton of a “Business Plan”?

When was the last time you took some Triage Action in your business? In your personal life? (Why should that question startle you? If you own and/or run a business, that IS your life…and to you, business is personal.)

Don’t leading retailers, like Wal-Mart and Lowe’s, initiate a triage-type action right at the front door with their meet-and-greet staffs?

And how about office receptionists?

Okay, so those are customer-service-oriented triage activities, and admittedly have little bearing on the medical emergency variety cited in the lead-off definition above.

Then answer this: when were you last presented with the need to make a quick choice of options that required a rapid sorting-out process to determine most immediate to deal with, second most immediate, etc.?

My best guess answer for many business owners would be that the odds are it was this week, perhaps today. But you probably just did it without thinking much about it, and it’s not likely you considered it in “Triage” terms.

If such an incident was time-consuming and/or stressful for you, you might want to consider the alternative that the following observations represent. 

Was there a defined plan in place for that or did you just wing it? Most small businesses of the hundreds I’ve worked with, wing it.

If you are confronted with these dynamics with any regularity in your business, you may want to entertain the idea of developing a Triage Plan or at least have a designated Triage Person, trained in your decision-making mode, to do your trouble-shooter function.

This should be someone who is a generalist by nature, and who is familiar enough with your organization — capabilities, people, logistics, locations, operations, policies and procedures — to effectively channel problems and challenges into opportunity directions.

It needs to be someone who is a good listener and who has the sense to recognize those situations where the issue involved would, like the medical definition, “die no matter what treatment is provided.”

Many high-tech businesses have the equivalent of triage teams that they dispatch to problem-plagued customer locations. Some attempt (awkwardly, at best) to accommodate these kinds of situations by phone from some broken-English “experts” squirreled away in some mysterious remote mountain range that makes you wonder how they could even have telephone service.

Who in your organization is ready and best-suited to take on a triage approach that will save you time and aggrevation? 

~~~~~~~~~~~~~~~~~~~~~~               

HELP SAVE THE ECONOMY Nov. 6th, 2012.

Vote to move small business forward…

Support those who endorse free market

competition healthcare and job creation

tax incentives for entrepreneurs! 

____________________________________ 

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

WHASSUP, DOC?

Dear Doctor –

When I wrote DOCTOR BUSINESS© (the book, a 5-star Amazon selection), it was six years before the 9/11 that changed the world. It was at a time when medical and surgical skills were measured by case experience and mortality numbers, not “patient volume.”

Having survived the struggle to be allowed to practice medicine gave you what many called a “license to steal.” 

In the mid-90s, and before that, where you did your internship and residency actually mattered. Public outcries for better bedside manners were surfacing more frequently. The extent of your family’s wholesomeness or dysfunctionality was a much-admired or maligned affair. Your vacations were flamboyant.

With whom you played golf on Fridays was a measure of your community prominence.

You stuck up for other doctors even when they were wrong (and even those you didn’t like). Because doctors then were doctors. And while everyone around you watched and listened to you, even when you least knew it, and whether they liked you or not, you were never disobeyed.

In short, you were God. 

But all that has changed. Now there’s computerized rigmarole, electronic record-keeping, patient emails and texting, Google and Bing. There’s supposed to be less, but it seems now there’s more paperwork.

Your liability insurance premiums could choke a horse. Society’s contentious mindset chews up your precious time (you have no inventory, right?) in legal tangles.

And the bumbling federal government hasn’t even a clue about how to run healthcare, or the need for nurturing free-market competition in order for healthcare to survive as a profession.

Your professional practice and what’s left of your personal life are so dictated by know-nothing politicians that there’s not much room to wiggle free, except onto a shrink’s couch or into an early grave.

                                                            

Let’s face reality.

Like professional sports, medicine has become big business. The difference is that professional athletes have agents to handle their business needs. You have you, and you never learned business.

Maybe you’re entrepreneurially-minded, but it’s highly unlikely that you ‘ve developed enough expertise in finance, marketing, human resources, management, and customer service in addition to medical skills to make the final cut as a businessperson. Yet you are a businessperson. You might hate it, but it’s who you have to be in order to survive as a doctor.

This means you need to rely on others who are probably not as reliable as you. (Medicine does, after all, teach reliability.)

Here’s the bottom line:

You can find qualified and proven lawyers and accountants and marketing (practice development) experts (and, no, these are not people who deliver subs and popcorn and ethnic luncheons to referring physician offices!), and you can find a good leadership manager type to be your office manager or practice administrator, but if your grasp of human resources and human relations and customer service isn’t working, none of the other business helper arrangements will work.

Concentrate your business learning on strengthening your communication skills.

You don’t need to run for office. You need to facilitate having others run your office for you.   

HELP SAVE THE ECONOMY . . . Support those

who endorse free market competition healthcare 

and job creation tax incentives for entrepreneurs! 

____________________________________ 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

It’s YOUR business, but

everything doesn’t have

to get done YOUR way!

One reason brand new and struggling old businesses fail is that the entrepreneurial founders feel like they have to do everything themselves, or else . . .

Or else WHAT? 

Or else it won’t get done right?  What is “right”?  Who says what is “right” and what is “wrong”?   

Are you really meaning to say that “No one else will do this task the way I would do it”? 

Start with this: It’s unlikely ANYone will ever do ANYthing exactly the way you do because no one else could possibly be as motivated as you, because it’s not her or his business.  It’s YOUR business. But there comes a time for trusting the babysitter.

So what’s the next best way to deal with things? Here’s some “SHOULD” reasoning . . .

If you’re lucky and have been careful in recruiting and hiring, you should be able to expect that someone else really is capable of doing whatever task that’s needed.

And that individual should be able to get it done in a manner that you should be able to live with (assuming that the end result is the same as it would have been had you done things your way). 

Ah, but, you know what? There are a lotta “shoulds” there!  If you can’t tolerate someone else’s method (assuming the other person’s time and expenses are not totally out of whack), you need to simply get on with doing the task yourself and not bitching about it. 

Of course if that’s the case, you need also to realize that you’ve stumbled onto a roadblock to your business’s growth: namely, YOU! (Hey, there’s another choice, btw: you can always turn your business over to someone else and just go get another life!) 

Let’s face it, delegating is not easy when you’re used to doing everything yourself, but your business can’t grow if you can’t get others to get the job done. It’s called leadership. And motivation. And trust. And transparency. And consistency.

Delegation requires encouragement, training, back-up support, and incentives. 

Small frequent rewards work wonders. 

So does a physical pat on the back for a job well done (regardless of whether it was accomplished in exactly the same way you would have done it or not), a handwritten note, recognition in a news release or on a plaque or certificate.

Cash, in other words, is not always the answer. A special bonus or reward that fits that person’s needs usually is. 

Only you can decide what motivates best and you can only do that by getting to know what makes each individual tick!  That means you need to get to know those who work for and around you well enough to help them achieve what’s important to them! 

Oh, one parting thought: You can delegate authority, but you can’t delegate responsibility! So don’t hand it all off and walk away. Stay tuned in. VOTE NOVEMBER 6, 2012.

HELP SAVE THE ECONOMY

. . . Support those who endorse

free market competition healthcare 

and job creation tax incentives

for entrepreneurs! 

____________________________________ 

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

“Oh, it’s Saturday night

  and I ain’t got nobody. 

I got some money cause

I just got paid…” 

You know that song? Are you singing it right now? Then you know what? Too bad you “ain’t got nobody,” but you’re a lucky boss because it’s not everyone these days who can say they’re getting paid.

If you’re not getting what’s owed you and you own or manage a business, there are other options besides law suits, bankruptcy, or hiring a couple of thugs from you-know-which-State.

This screwed-up economy being what it is, if you haven’t stepped back to re-visit your Accounts Receiveable policies and practices recently, maybe this coming week is a good time to jam an up-dated A/R assessment into your schedule.

You might start with an up-to-the-minute cash flow analysis so you have a sense of the shifting sands.

Next, take a good hard look at what your customer payment and credit arrangements are. Have you adjusted terms to both encourage sales and account for customer needs to avoid major lump-sum payments? Have you done this is a way that also allows you some breathing room? Take some deep breaths

HOW you explore this issue is influenced by the type of business you’re in.

Retail and wholesale operations do not have the same dynamics as manufacturing or B to B. (i.e., what works for a car dealership won’t work for a mattress manufacturer or an IT consultant.) 

Every business, though, has key customers.

And special allowances must be made for theses entities whether you’re drilling their teeth, constructing their townhomes, providing their office supplies or maintaining their insurance coverage.

Will your key customers fold or migrate to lower-priced competitors if you don’t extend them better terms? This need not mean lowering your prices, but it might mean extending payment time terms, or offering special incentives for timely payments. Can you go to a “baker’s dozen” with product sell offers, or with service hours? Take a lesson from construction guys.

Can you put more of a burden for collections on third party negotiators — your bank, finance company, credit and collection firms?  It may be less expensive to bite the bullet and pay for outsourcing help than to drag your staff people, who are inexperienced with the finesse needed to succeed at this task, away from the work they do best.

Careful if you opt in this direction . . . 

Insist that contracted people who actually connect by phone or letter or email treat your customers respectfully and courteously. Be sure you are in control of all interface scripts and personnel. Plant a “secret-shopper” or two on the list to gain a firsthand accounting of how your hired guns perform, and make sure they are honoring your sensitivities. They are contacting YOUR customers, not theirs. 

In their zealousness to earn their percentages, many collection organizations “rough-house” targeted debtors or unleash a barrage of annoying calls from (too often) non-English-speaking callers to the point of prompting backlash, instead of gaining cooperation. 

Okay, okay, I know. It IS Saturday night, after all. So go enjoy. But make a mental note for Monday to check out if the policies and practices you’ve been following are working for you or against you. The same can be said, by the way, for evaluating candidates, so:

HELP SAVE THE ECONOMY November 6th, 2012.

Vote to move small business forward… Support 

those who endorse free market competition and 

 job creation tax incentives for entrepreneurs! 

____________________________________ 

302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

 Award-Winning Bumper Sticker

My Kid Can Beat The Crap

Out Of Your Honor Student!

Such is the assessment that many entrepreneurs are born of. (And don’t end a sentence with a preposition! But there are no rules in business!) Entrepreneurs are misfits. They hate authority, and hate being tested or categorized by others. They love the stimulation of surrounding themselves with responsive, passionate people. 

Rarely though, it seems to me, do entrepreneurs comfortably dismiss the recommendations of others they respect, even when those suggestions fly in the face of what they seek to accomplish.  

If you’ve been suckered in by federal government-partnered teachers unions whose memberships haven’t a clue about what makes business –or the economy– click, and have swallowed the “Gifted and Talented” malarkey hook, line, and sinker, you are thinking like a fool!

First of all, every human being

 on Earth is “gifted and talented.”

Parents who proclaim or pursue having their children anointed with these three words have no sense of reality, and are probably neurotic and insecure to say the least. Business owners who try to sort through job applicants using any form of these three words as a yardstick are just plain shortsighted.

Let’s look at it this way: You own or operate or manage a business. That makes you some form of entrepreneur. You are heavily invested with time, effort, energy and/or money in your business and probably look for prospective employees who seem to be out of your mold. Are you looking for some elite MBA school graduate credentials or someone who will follow your lead and act responsibly?

The bottom line is that the recruitment process shouldn’t hinge on what other people thought of a job prospect, as much as what your impressions are of what you think a particular candidate is capable of, in the context and framework of your thinking and your organization.

In other words,

take the recommendations of others

who are not part of your business

with a grain of salt. Instead,

trust and follow your instincts.

Sure you could be wrong. Everyone makes bad judgments at some point. But odds are better when you use your own sixth sense about some one’s potential than if you trust what others have to say. No, I am not suggesting you discount references, referrals, and recommendations. Certainly, a prospective employee’s job history has evaluative value. But your gut feelings mean more. 

This is not a 100,000 employee organization we’re talking about. There are not 37 spiral-bound pages of job qualifications and requirements sitting ominously on your HR director’s desk awaiting line-by-line comparison with every candidate. It is all about you, your business, what you know needs to take place to grow your venture, and what kind of people you believe can make that happen.  

“Gifted and Talented”? YOU have what it takes to have gotten you this far. YOU are gifted and talented. YOU know what it takes to make your business work. Trust yourself. Judge prospective employees by your own guidelines and impressions.

Looking for some helpful guidance in this direction? Give me a call.

HELP SAVE THE ECONOMY November 2nd. Vote to 

move small business front and center…support those

who endorse free market competition healthcare

and job creation tax incentives for entrepreneurs! 

____________________________________ 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

 The “Inner Game”

of Covering Butts

There are three levels of political “game” playing in every business.

LEVEL I.  –WHOLESOME 

Most productive and well-intentioned among these three levels of business politics are what I call the WHOLESOME game players. Their agendas are comprised of earnest pursuits.

They are passionate about their lives and invested in making the most of their roles to nurture, enhance and grow the businesses that support them. They stimulate innovative thinking and healthy competition. They seek to make a difference.

They are leaders and team-players both. These are invigorating people who enjoy the daily challenges and opportunities of their lives and careers, who share and sweat and sacrifice to make a business work.

LEVEL II. –MANIPULATIVE  

On the flip side of business politics are the MANIPULATIVE game players. These are crafty, strategic-minded, self-indulgent “hallway hoverers” and “meeting Marxists.” They carry hidden agendas.

When they’re not busy disrupting or fostering disruption, they lurk in the shadows, watching and listening and figuring out how to fold what they learn into what they can use for themselves. Government and quasi-government agencies are–like tape-edged mattresses to bedbugs–breeding grounds for manipulative games and players

These are insecure people who do everything possible to undermine and inhibit others, who never hesitate to cut quality and value corners, who expend inordinate amounts of time and energy covering their butts, and raising their own flags.

LEVEL III. –MALLEABLE 

The word of choice here is malleable. It means easily taught or managed (also, easily hammered, which is significant). The MALLEABLE game players are really non-gamers, but will go with the wind as it best seems to suit them on any given day.

They aim to please, but not make waves. In a room full of foul language, off-color stories, sexist or racist remarks, they will quietly nod and smile just enough to not stand out. They will also work their tails off when motivated by a WHOLESOME game player. 

These are the people who comprise the majority of America’s workforce.

Like following the motivational applications of Maslow’s Hierarchy of Needs (by rewarding others at the place in time, and at the level of personal needs that they will most respond to), you –as the business owner or manager– must be a detective to be an effective leader. You need to ferret out those whose self-serving behaviors are threatening to flush away your hard-earned business success.

And, by the way, if your business is still alive and kicking through this pathetic economy, it IS a “success”!

How to get started? If you are in the LEVEL I group above, you are already well on the way.

You would do well though to refresh your brain with some Google or Bing searches of Maslow’s Hierarchy and dig into the structure and meaning of it. Measure what you know about each person involved with you, and decide current need levels for each. Reward their efforts accordingly. Often, a news release or car servicing works better than cash! (And remember that need levels can change daily, even hourly!) 

As you stumble into individuals who appear unaffected by your efforts, spend talk time with them to confirm or deny the evidence. If the investment in getting a person on track is worthwhile, go FOR it. If not, let go OF it!

[If you want a little coaching with this, or have a particularly sticky staff issue, give me a call.]

You can save the economy by helping to move small business forward . . . Support those who support free market competition healthcare and job creation tax incentives for entrepreneurs! 

____________________________________ 

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

YOU SAW IT HERE FIRST!

•  Gutless, Incompetent, Greedy: The US Postal Service  

•  Having grown up a mailman’s son

•  Not just tech triumphs, the PO is a self-fulfilling sinking

•  Stuff Always Gets Worse Before it Gets Worse

And NEWSMAX reported this week . . . 

          “The U.S. Postal Service is close to maxing out its $15 billion line of credit with the Treasury and could run out of operating cash by the end of the year. But its contract with the postal unions is preventing the USPS from implementing the cost reductions it needs to get its finances under control.

          “Labor accounts for 80 percent of the USPS’s costs— the Service has the second largest civilian workforce in the nation, behind only Wal-Mart — and 85 percent of workers are protected by the collective bargaining agreement. “The unions have become a giant anchor on an already sinking ship,” Tad DeHaven, a budget analyst at the Cato Institute, wrote in an article appearing on The Daily Caller.

          “Last year the average postal worker received about $79,000 in total compensation, compared to $61,000 for the average private sector employee. But the union contracts “inhibit the flexibility required to efficiently manage the USPS workforce,” according to DeHaven. He cited the “no-layoff” provisions that protect most workers, which forces the USPS to lay off lower-cost part-time and temporary workers before it can fire a full-time employee.

          “Union contracts also make it difficult for the USPS to hire part-time workers, which could result in savings and give managers flexibility in dealing with fluctuations in workload. Only 13 percent of USPS employees are part-time, compared to 53 percent for UPS and 40 percent for FedEx.

          “Despite the USPS’s difficulties, the American Postal Workers Union — which represents more than 200,000 workers — is in contract negotiations with the Service and union chief William Burrus insists a pay increase for his members is an “entitlement.” He said the union wants “more money, better benefits.” DeHaven concludes: “The postal unions are likely betting that in a worst case financial scenario for the USPS, policymakers will tap taxpayers for a bailout. Unfortunately, if recent history is a guide, they’re probably correct.”

You gotta be kidding!

If you own or operate a small business, if you’re an entrepreneur, if you’re an entrepreneurship student, if you’re anyone in business with half a brain, your bowels should be in an uproar about the five paragraphs above.

It’s not only over-the-top insulting to all American businesspeople that –in an economy where business survival is more talked about than business profits, where unemployment, bankruptcies and foreclosures continue to plummet– that ANYone could think like this.

Why haven’t the postal unions stepped up to the plate and taken a responsible attitude and a leadership role in fixing the problem instead of trying to launch it into a death spiral, which will inevitably defeat their own existences as well as others?

And because of  self-serving greed, we stand on the doorstep of incompetence feeding the incompetent with still more government bailouts using tax dollars to save yet another catastrophic failed government business effort.                                                                      

Please remember    

to vote Tuesday, November 6, 2012 

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

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