“What have you done lately?”

A daunting question when it’s asked. A paralyzing one when it’s obvious but unspoken.

It matters not whether you are job hunting or job secure . . . whether you are being considered for a promotion, for a management consulting project, for starting centerfielder on the Los Angeles Dodgers, for a go-fer position with a local septic tank installation crew, or for a top-level federal appointment. (Of course the last two examples could be interchangeable!)

Because very few job and promotion candidates are walking around with last week’s national leadership award sticking out of a back pocket, the result of being asked “What have you done lately?” is generally the same. Panic attack.

  Okay, you say. You can relate to it, but you don’t really have that kind of problem, you say, because you are the boss!

Well, Boss. Guess what?

This is the same question that’s in the back of every customer’s mind — but you’ll never hear it asked.

 Now that’s a quick-flip thought.

“The only thing that’s permanent,” said Greek philosopher Heraclitus over 2500 years ago, “is change.” So how is it that this has been common household advice for dozens of generations, and business owners and managers are still running stagnant?

What have YOU done lately? Have you introduced some change excitement that ushers in genuine and meaningful consumer benefits? Was the change something that will (or will continue to) produce a positive or negative outcome for your customers?

Or have you pulled the plug on real innovative progress in order to cut expenses?

When you make a change to cut expense corners, odds are you are inevitably making a change that will find its way through to the point of lowering some key aspect of product or service quality and dollar value.

Shortchanging innovation efforts may in fact amount to investing in the status quo, in keeping things — or something — the same as it’s always been. And that’s not a practice that will take you to the dance in today’s competitive crisis economy.

On the other side of the same coin, innovation for the sake of innovating is meaningless. It is as threatening and undermining to a business as doing nothing new. Innovation mania is especially prevalent in many hi-tech businesses. The hi-tech industry feeds on making changes that serve no purpose or that have no value, often just to be able to say “Hey, look what we’re doing!”

So, this post is an anti-innovation message? Not by any measure. It IS however a message that innovative practices focused solwly on stirring up the pot (rather than, for example, designing and developing new ingredients for the pot, or inventing a new kind of pot, or a new improved stirrer) are a waste of business resources.

Innovation starts with a creative idea http://bit.ly/cvG6Cb

In other words, as Grandpa used to say,

if you’re gonna do it, do it right!  

Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and God Bless America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

 What Sport

Is Your Business?

    Does your on-the-job behavior match the thinking of a baseball player?  Are you always anticipating the next pitch, and what you’ll do if the ball goes here, and what you’ll do if the ball goes there, and what you’ll do if the signals change . . . or the winds change . . . or your superstitious teammates don’t change the shirts they’ve worn for the last three games? 

     Nothing wrong with thinking like a baseball player unless the company or industry you’re in is Armenian or Finnish . . . or simply doesn’t leave you time to think.  Maybe the company or industry that you’re trying to represent as the star left fielder, is busy playing hockey or fast-break basketball? 

     Circumstances like these make for tough going, when trying to get your glove to get in the game!  

     Worse, you could be a serious golfer in the middle of a football game (keep the first aid squad phone numbers handy!).  Let’s face it, you can’t play soccer on a tennis court or water polo on a ski slope (Yikes!  Now that would be cold, and you’d never want to miss the ball and have to chase after it, especially in a bathing suit!). 

     So, what’s the message?  If your work situation is unhappy, or giving you headaches, knots in your stomach, or other stress-provoked ailments like lower back pain (or, really, just about anything you can think of . . . uh huh, including those two merciless extremes: diarrhea and constipation), step back from the action (no pun intended), and take some deep breaths [See Archives post: “Are you breathing?”  take some deep breaths]

     Then, ask yourself if you’re “playing the same game” as everyone else, and especially of course, the boss!  Entrepreneurs (and male, female, black, white, purple, orange, MBA or otherwise, makes no difference) rarely survive corporate life because they march to a different drummer.  Regardless of money earned, most would prefer to be an individual performer than to be any team player. 

     Conversely, not many corporate types succeed with business startups.  Often, because they fail to realize that they must now pay the expense account submissions, turn out the lights, take out the trash, skip lunch and work far past the luxurious 9-5 weekdays they’re used to.  [See Archives post: “TO ENTREPRENEUR OR NOT TO ENTREPRENEUR?”  

     Maybe you need to examine the environment you work in more carefully and consider if it’s really the match for your skills and interests and personality that it once appeared to be.  We do change, you know.  And, yes indeed, old dogs can learn new tricks. 

     But before you decide to toss your corporate cookies out the window to become a deep sea fisherman or fisherwoman , think again! The grass . . . yes, it does look greener over there. Where? Maybe anywhere. In fact, these days, EVERYthing is greener!  It’s getting hard to tell which came first —  environmentalists or St. Patrick?!

 931.854.0474       Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

The check’s in the

                         

mail. I’ll get back   

                              

to you Friday. 

                                                         

I’ll send you that

                                

update the minute

                           

it comes in. As soon

                                       

as we get an invoice.

                                                                  

When shipment

                                       

arrives. But I never  

                                                                        

got your note. Your

                               

email must have

                         

gotten lost in  

                            

Cyberspace. Oh,

                          

that?That was a

                     

“warning”?

                                                                                                                             

     You’ve heard it all, right? Maybe you’ve even said some of it yourself. But when your intentions are genuine and sincere, nothing can be more frustrating than hearing a pile of excuses . . . from a customer, a prospect, a supplier, an investor, an employee, a boss.

     So, what’s the magic answer? It’s somewhere within yourself. You may not be able to control the attitudes that give birth to replies like these, but you can control your own attitude. You, in fact, are the only one who can.

     And by controlling your own response to the excuses you hear, you are cultivating an opportunity for yourself to set a true leadership example. By setting an example, you:  

A) Keep your emotions out of the fray and

B) May actually influence the offender to re-visit her or his initial behavior or verbal representation of it, and reconsider a better, more productive, higher integrity avenue.

     Perhaps you’re not Henry Ford or Bill Gates or Mary Kay, and the idea of changing the world is not on your breakfast plate, but — as a small business owner or manager or entrepreneur — you are in an extraordinarily unique position to make a difference for yourself, for your family, and for those you work with, simply by choosing to respond instead of react.

Besides, if you never react,

you can never over-react!

     People offer excuses to cover their own feelings of inadequacy. Most of the time, you can probably count on excuses being not so much intentionally dishonorable as a shortcoming of the person who’s offering them up in the self-esteem category. Some people who feel they can’t get positive recognition will opt instead for negative recognition because it’s at least some recognition.

     Humans crave recognition. And some recognition always beats indifference.

The opposite of love is not hate.

It’s indifference!

     When you hear excuses, appreciate the insecurities behind them. When it’s possible to overlook them, do it and then make a point of offering (genuine) appreciation for instances of getting a job done without a presentation of reasons why it didn’t get done.

     Offer more encouragement than you might usually provide. Be kinder than you might usually be (because everyone you meet is fighting some kind of battle). Appreciate differences in perso0nalities and behaviors and help others to grasp the choosing behavior idea through your examples.

     Excuses are a way of life, but they are not always intentional or dishonorable. When you give the benefit of doubt to others, you may get bit in the butt a few times, but you’ll be serving the important purpose of minimizing anxieties and demonstrating productive leadership traits most of the time.

     The captain who keeps an even keel and balanced ship through stormy seas marks every journey with success.

 302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

It’s not your consultant’s job

to come up with your budget

unless that’s the assignment.

     Just because you’re the boss doesn’t mean that the consultants you hire are going to work for you personally (unless you’re a celebrity or worse, a political candidate!). Their allegiance is to your company or the project you assign, but that doesn’t make them thumbtacks you can press into any passing piece of cork.

     In other words, the reason for going “outside” is to get an informed fresh perspective on whatever your focus is, down the road or at the moment . . . and consultants provide an objective sounding board; they are not part of your company “politics.”

YES. YES. YES. YES. YES. YES. YES.

     Sure, there are “Yes Men” in the ranks. They are as proportionally present in the consulting field as in any other.

     Part of your job is to sort through them, and appreciate the differences in their backgrounds as well as the similarities of strategy they may use to attack your business problems. Once you’ve settled on compatibility and track-record issues, you may want to consider:

First and foremost in every consultant’s mind is the same concern that would be front and center in yours . . . 

How much will this assignment pay and on what basis?

     Consultants charge hourly, daily, weekly, monthly, quarterly, annually . . . and project fees. Some allow flexible terms and may accept partial payment with a performance incentive. Others are very cut and dried, or unyielding and regimented about what and how they charge. Lawyers, as most of us know, charge for every hiccup.

     Some charge fees that are all-inclusive. Others may charge additional fees for “Rush” service, “Full” service, “Specialized” service, or “On-Call” service. Some fees may have a timeline attached, or a project benchmark or specific goal defined. All are legitimate. Only you can determine what will work best for your situation.

The worst thing you can ask of a prospective consultant — and it’s done relentlessly — is to come up with a budget before agreeing to any engagement of services.

BUDGETS ARE YOUR RESPONSIBILITY, NOT THE CONSULTANT’S!

If you want to go window shopping, do it on Bing or Google. Don’t make prospects jump through hoops and expect a solid work relationship as a result.

     Most consultants in my experience are happy to do what they can within the framework of your budget, but to ask them to set your budget for you is neither realistic nor fair, and puts an anchor around the neck of your goal pursuits!   

     When you want exceptional input from a consultant, provide an exceptional compensation package. Consultants are not for Scotch-Tape and rubber-banding problems quicker and cheaper than you think your staff is capable of. Consultants are for problem-solving that you and your people cannot afford the time to address, or lack the experience or expertise to bring to the table.

     Consultants are for accelerating business progress at a quicker rate than you and your people are capable of doing on your own, given existing limitations of time, money and know-how. This is not to suggest handling consultants with loose reins. You need to give them — up front — a tight but reasonable timetable, and it behooves you to also itemize specific deliverables you seek.

     The period of engagement and renewable options need to be established and clearly defined, and a meaningful communication and reporting system needs to be in place from the outset. 

 www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and America’s Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Not getting quality

from consultants?

  This may be why…

     Right off the top, if it’s not a life-or-death surgical, ocean oil leak, or rocket science need to fill, stop with the panic attacks about finding a consultant with industry-specific experience.

     What you need is to find a consultant who can get the job done. Period.

• Give me a guy, for example, who sells railroad cars full of French fries and I’ll teach him what I need him to know about representing my fine linens products (or my precision computer parts, or my insurance policies). And he’ll do better at it than a fine linens (or microchip) manufacturing (or insurance) expert.
• As another example, show me someone who maintains an efficient warehouse operation, and I’ll show her how to manage a shipping schedule better than the head of any trucking company.

     Why? Because sales and organizational skills are lot harder, more time-consuming, and more expensive to teach than the ins and outs of your business.

     Learning how you manufacture and package and sell your products and services is easy. Learning how to think and act like a sales or traffic management pro is not easy because it’s often an issue of attitude.

When you’re outsourcing projects and looking for consultants who can get the job done, don’t be making yourself crazy trying to find someone who has extensive experience in your industry or profession.

     Look instead for someone who has extensive experience in her or his consulting specialty. A good solid marketing person or writer or web designer or trainer or coach, for instance, doesn’t need to have ANY expertise in your specific business or professional practice in order to help you produce a significant difference in sales, sales leads, CRM, or staff development.

The same principles and dynamics that work for selling hot dogs also work for selling precision parts, accounting and legal services, heart transplant specialists, or (aaah, entrepreneurship!) “Silly Bands.”

     The art and insight of writing an effective news release, advertising campaign, or website, doesn’t change in the slightest.

     The target markets change; the media selections change; the technical details change. But benefits are still what need to be emphasized.

     All products and services are purchased because an emotional buying motive is triggered — not because a laundry list of rational features has been presented. Skilled marketing consultants know how to plan and create and activate emotional buying motive triggers that get results.

     Your job is to teach them your business, be a sounding board for their recommendations, and help bring about action.

     You can follow the advice of headhunters and placement services and counselors and job trainers all you want, and puppy-dog behind every leader in your industry or profession, but I’ll put my money on you finding the best outsource consulting service teams and individuals based on your own instincts and your own judge of character and chemistry. It got you here. It works.

Trust yourself.

     The minute you’re able to find people who can fill the role(s) you have in mind, who have a track-record of success in many diverse fields, don’t hesitate to engage her/him/them simply because you think your candy company is so unique that only someone who is a candy business expert can appreciate you and your business enough to do justice to it. A sweet idea, but unrealistic. 

Informed fresh perspectives don’t

    come from clones or ostriches.    

 www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and America’s Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

The face of your business

is second only to the guts!

The first person(s) to encounter your business visitors, customers, clients, patients, prospects, sales reps, suppliers and vendors, delivery people, and solicitors in person and on the phone is(are) “the face of your business.”

Exercise caution in not underestimating the value of this position. It comes second only to your own and the operational guts of your business. However genuine each individual projects him or herself in that role directly equates with what outsiders will think of you and your business. Gum-chewing, short-skirted bimbettes may not always be in your best-image interests. ;<)

You get only one chance at a first impression and one chance with each encounter after that to maintain it, so why nickle and dime your selection, placement, and nurturing process for anyone who will serve as your business face?

If yours is a start-up or home-based business, that individual could be you, or your spouse or other relative.

Most of what follows still applies.

Many business owners and managers find it hard to avoid the temptation to tangle up business face job responsibilities with cost-cutting leftovers from someone else’s task pile. Multi-tasking is useful, but be careful about keeping the workload balanced. Being the face of the business is a primary responsibility that requires an authentic and engaging personality as criteria one.

For some of the same kinds of match-up reasons that –for example– MacDonald’s prefers farmers for franchisees (because of their regimented approach to seasonality and discipline in maintaining consistency) — or that many popular restaurants prefer actors and actors for food-service people because they have a stage presence which typically renders them less inhibited, more outgoing and more entertaining (which can make the difference in upgrade meal and beverage orders, and customer add-ons as well).

Recruiting  process questions to keep

on your front burner and to be able to

answer affirmatively and assertively:

• Does this person have an inherent interest in other people?
• Does this person appear to withhold judgment of others?
• Is this person engaging without being overbearing?
• Is his or her tone of voice consistently calm, pleasant, and respectful?
• Any evidence of this person being patronizing or condescending?
• Has this person a natural instinct to be helpful? (Subtly dropping something near him or her gives you a scenario to assess)
• Does this person’s host or hostess skills transcend turmoil situations? (Creating one during an interview will provide some clue)
• Can this person stay on track with time schedules? (Ask candidates to sort out some typical priorities)
• Does the person you’re considering evidence a good memory for names, faces, and voices? (Are visit #1 intros remembered on visit #2?)
• Does he/she offer to find help that can’t be immediately provided?
• Is the candidate gracious and polite under fire? (This may be hard to determine without considerable contrivance)
• Do you think the person you’re considering will readily acknowledge those waiting in line or on the phone and report delays?

Selecting candidates who excel at these personal skills is almost always a “best bet” situation because business-related skills can be taught, and human interaction skills usually cannot. In other words, changing some one’s knowledge base is easier than changing some one’s personality. For the face of your business, be less caught up in the resume and more focused on the person. Others will be.

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Are you paying for your

business with your health?

“Hey, How’s it goin’?”

“Great! Second quarter sales have picked up and it looks like we’ll be steady through September. I’ve had to cut staffing, but the people who are still here are working double-time with me and keeping things on a roll.”

“Good to hear, but you look, um, tired?”

“Yeah, well I haven’t been sleeping much and I was up all night with a toothache, and my stomach –aw, must of been something I ate– anyway, keeping the business alive takes it’s toll, y’know? Like that speeding ticket I just got cause I was thinking about this guy I was talking with on my cell phone instead of the gas pedal.”

     Indeed. Every one who owns and/or operates or manages a business knows this nasty little secret: Business stress is consuming. It spreads like wildfire and leaves little in its path besides smoldering ashes. Yeah, yeah, I know you know, but what you probably forgot is that you bring it on yourself. Sometimes disguised as unconscious, it’s usually the result of a conscious choice.

• “If I grab this quick cheeseburger, I can keep working on my projects and not have to take a whole big long break to sit down in some restaurant while nothing gets done.”
• “I get enough exercise. I pace around the worksite all day. Who needs to swim laps or workout in a gym with muscleheads?”
• “I know I’ve been snapping at my family lately, but if I wasn’t bringing home enough to feed and clothe them and keep a roof over their heads, where would we be?”
• “Relax? Sure, I get my couple or three drinks in every night . . . and even sneak in a cigar or two on Friday, Saturday and Sunday.”

     Nobody likes to admit that they made bad choices. So one bad choice often has a way of lumping itself right onto another one. Bad choices have a way of steamrollering. If you choose for them to do that. Ah, there’s that insulting “choice” word again. “Hey, I had three cheeseburgers yesterday; how about choosing a bucket of fried chicken today instead?”

     If any of this sounds at all familiar, you are not likely to respond well to a lecture and will delete this in a flash, so we won’t go there.

     If you’re at a point where you’ve made an honest decision to do better with yourself because you’ve concluded there’s only one self to go around in life, and now you’re looking for quick-fix answers, stop!

     Whatever answers you get that could possibly make a difference will have to come from inside you anyway, not from healthcare experts, not from healthcare pretenders, not from those all-natural treatments, pills, liquids, injections, organic this and thats or limiting everything you eat to stuff that has no eyes, or from ingesting magic books and tapes and CDs and DVDs and website videos.

     Those are all very nice things but they won’t make anything happen that you don’t want to happen.

     The only answers to your business health and personal health problems that can possibly work are those that come from inside you, from knowing that no one else can reach into your brain and control you, and that all of your thoughts and behaviors are chosen by you, or exist because of some other choices you made in the recent or distant past.

It’s never too late to choose to

recognize that you ARE your body.

Without reasonable good health, you

cannot have a reasonably good business.

Decide what’s important, and what

    needs to come first . . . then do it!    

 www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT Day!

A lesson from one

 of the masters . . .

You run a business. You know that when you’ve got something good, you run with it, right? Wouldn’t you expect something better from one of the world’s leading brands than a half-hearted, slipshod application of their “signature slogan” theme line?

On the heels (and after many years) of one of the most memorable slogans in history — “Leave the driving to us!” — the company came up in 2007 with one of the all-time worst slogans: “We’re on our way!” [Typical consumer response: “Who cares?”]

“We’re on our way!” totally disregarded the surge in consumerism which rendered this kind of chest-beating as inappropriate and ineffective. (And to put the icing on the cake, Greyhound reportedly spent over $60 million trying to shove their braggadocio down consumer throats!) This move was so predictably bad that had they spent even one nickle on it, they would have been making a poor marketing and management judgment.

Ah, but there was a comeback. Almost. Greyhound finally did outdo itself by actually topping that “Leave the driving to us” classic with this more recent touch of brilliance [and I truly do mean brilliance]:

Greyhound. Stop Less. Go More. 

Wow! What a terrific branding theme line. It says so much with so little. It’s customer-focused. I saw it on the side of one of their buses cruising down the New Jersey Turnpike. (Yes, it is true that occasionally one may be fortunate enough to actually cruise on this road that’s eternally jam-packed with Evil Knievel and Kamikaze wannabees.)

But then a funny thing happened.

A second Greyhound bus passed that, instead of the great ‘Stop/Go” theme on the side, had some very somber and unintelligible statement on the back that was an assertion of sorts about a business alliance with some organization whose name was replaced with a totally obscure logo that seemed about the size of maybe a golf ball or two. . . not terribly identifiable at 65mph.

Awhile later, I noted yet another Greyhound bus that appeared to have nothing on it except their famous racing dog  logo.

SO what?

Here’s what. It makes no marketing sense whatsoever to have different vehicles from the same company displaying different graphics and not capitalizing on the proven importance of repetition in selling. Can you imagine spending millions of dollars to establish a theme line (or signature slogan as Greyhound calls it) and not have that line appear in every conceivable application?

And is it a no-brainer to put it prominently on the sides of vehicles you operate?

Now this is no small-time company here. We’re talking about the largest North American intercity bus company, with 16,000 daily bus departures to 3,100 destinations in the United States. That ain’t hay. Yet the money they spent might as well have been hay.

If giant corporate entities like this haven’t the sense to get the right kind of marketing input, just imagine the plight of small business enterprises.

But small business can do what big business cannot. Small business can turn on a dime, be more innovative more quickly and capitalize on opportunities as they surface. Small businesses can also make the kinds of marketing-judgment and tweaking-help choices that big businesses can’t make without getting themselves too tangled up in politics.

I have always thought Greyhound to be a great company with great service and a reputation to match, but in the instance cited, they have clearly failed at making the most of what they already have, to achieve their goals quicker and more soundly.

Don’t waste your time, money, and effort trying to be too smart about too many things. Bring in a fresh, informed and experienced, outside perspective to turn what you have to say into a marketing message and approach that energizes employees and suppliers, and that — most importantly — stimulates and generates sales.

302.933.0911  Hal@BusinessWorks.US

Thanks for visiting. Go for your goals!

God Bless You. God Bless America and our troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT Day for someone!

A job half done

is half UN-done

     Like the proverbial half-full or half-empty glass debate, businesses and business projects are often left UN-done. When this happens, the entities can usually be expected to unravel completely or take a giant step toward miserable failure.

     Seldom do we see an enterprise or project be abandoned before maturity (except for examples in, for instance, the new home construction market and associated trades, where government incompetencies ushered in a full housing market collapse), and still make a difference at any personal, industry, or market level.

Q.

     What can you do to instill a stronger sense of stick-to-it-iveness in yourself and in your people, or your outsourced project managers?

A.

     Start with yourself! What you do others will follow. The best way to ensure that you finish what you start is to plan your approach and monitor your progress. Something as simple as keeping a nightly, just-before-you-leave-work Attack List (Hint: chunks of tasks work light years better than itemizing full-scale tasks) of things you need to do the next morning.

     When the list is done (and whatever doesn’t make it to the paper or task program screen before 3 minutes is up, isn’t generally worth remembering!), prioritize items with number rankings or multiple asterisks, and proceed in that order, making notations of other unexpected items that surface and perhaps even renumbering everything.

     Take that task list to task with a see-through marker every time a listed item gets done; that allows you to review what’s been accomplished, what’s been interrupted, and what needs more attention. 

     This is not as trying experience as you might imagine if you accept the likelihood that you will be interrupted and disrupted, and account for that inevitability by keeping your mind flexible enough to accept alternative routes and options on the fly.

     Yes, this is an entrepreneurial instinct, but anyone can make it work. It requires only that you keep open-minded. Easy? Yes, but for that to happen, you need to agree with yourself to suspend all judgments.

     Suspending judgments, prejudices, biases, is essential because these will otherwise get in the way of your progress. And of course if you don’t finish projects and communications and tasks, how can you expect those who report to you to do that?

     LBE (Leadership By Example) counts even more than transparency if there must be a choice for where to apply your energy. Transparency keeps your team bolstered, motivated, and challenged under all circumstances, but without you setting daily examples, it will be difficult at best to even approach the point of operating your business with complete openness.

     So, it’s . . . 

1. Open your mind
2. Set examples for others to follow
3. As more work gets done, completed and on schedule, begin moving your business to be more transparent. Note the implication of the words, “begin moving” which means taking it step at a time (instead of all at once), which is usually the best way to approach any business situation.

 www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

When it looks, tastes,

smells, feels, and 

sounds like garbage

 . . . guess what?

     Many people think advertising is the root of all evil. You’ve heard the complaints. They think advertising is at fault for fostering and nurturing societal problems. They wag their fingers at the TV and scold the announcers for having such low-life values. They bang their fists on desktops when they’re overrun with email spam. They poke their pens through newspaper ads that they find offensive.

     Sound at all familiar?

     But advertising is merely a reflection of society. Think of advertising as a mirror. That’s all it is. That’s all it’s ever been.

     The truly talented advertising creative and strategic planning people in this world all know that this is true. They don’t pretend to control anything. They don’t see themselves in the “agent of change ” roles that entrepreneurs play.

     They merely imagine ways to playback to society what’s going on in society.  

And we are living in angry times.

Not for the first time, and not for the last, but we are clearly not a nation of happy wall-to-wall campers right now!

     Our economy sucks and even as we continue to hear daily claims of recovery and promises of improvement, it continues to get worse.

     We have a catastrophic oil spill in our backyard that any halfwit entrepreneur or small business owner would have pounced on and resolved by now, but delays piled on top of delays and indecision added to incompetency and inexperience have pushed us into a corner. These accumulated screw-ups — like the floundering economy and accompanying empty promises — offer us no end in sight.

    Instead of solutions, we have brinkmanship, excuses, and rhetoric.

     Instead of action, we have talk.

     It’s coming from our President, from our Vice President, from our governors, from our U.S. and state senators, from our congressional representatives and state representatives. Nonaction and ineffective do-nothing conduct festers wherever politics lives.

     It is taking it seems forever, but we’re finally starting to see media people becoming disconcerted. They’re starting to realize that they are rapidly turning into the vocal minority . . . and that posture doesn’t sell newspapers, or generate paid advertising revenues.

     So the next time you hear someone complain that advertising that’s filled with innuendos of sex and violence and racism is causing the murders, drug deals, rapes and disrespect of others, tell that person to just look around at what’s going on between friends and neighbors and regions and nations and to think about not adding fuel to the fire.

     Society creates society’s problems — not advertising. When times get better, so will the advertising.

     And guess what? There are actually three things you can do about it:

1)  Don’t endorse, buy or encourage others to buy products or services that are promoted with questionable and bad-taste advertising. This includes tasteless Hollywood and video game productions.

2)  Clean up your own act. Get someone with extensive business experience, who truly understands the impact of words, to put an eagle eye to your marketing themes and messages –all of it — sales presentations, news releases, website pages, email promotions, ads, commercials, business plans, mission statements. Get that person to tweak what you’re using to make sure you’re representing to your market and customers and employees and communities what you want to be representing.

3)  Do something to help see that new leadership is given rise to better representation of small business interests. There are 30 million of us! If every small business does SOMEthing, anything, it will make a difference. America was built on and by small business, and will only right itself by relying on the innovative pursuits of small business. Step up to the plate before November.  

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!