EX-employees can

be your best sales source!

     Remember that young dude  you liked who used to work for you? He was the guy who moved too fast for others in the department, and never seemed challenged enough, but there were no quicker-paced jobs open at the time, and he left for parts unknown? Well, he’s back in town and working for one of your major suppliers!

     How about Old Man Muckitymuck  who retired after 20 years with your company? Did you know he’s now on the board of directors of one of your biggest customers?

     And so it goes.  If you didn’t fire ’em, and they were people who left on good terms and simply moved on or retired, they represent a potential gold mine of accelerated sales, new revenue streams, and quality employee referrals, among other possibilities.

     Even someone who’s retired and living in some active adult community,  playing bocce by day, and poker by night, has formed new friend networks that can easily include the father of a major customer or the brother of a key prospect you’re trying to sell… maybe enough to tip the scale in your favor. Y’never know!

     But you never really WILL know  until you start digging and updating and taking inventory of who is where now, and how each may have an opportunity to help your current business needs. 

     Remember that these are all people  who have a working knowledge of your business and industry. They already understand your unique selling proposition, and — hopefully — have a positive attitude toward you and your business and the work experience they had with you. 

     That fact alone makes this group the ideal salesforce. Make them a captive audience and you never know where it can lead you. It is proven. It is being done by major business leaders in companies like DOW, and Microsoft, and Coca-Cola, and Deloitte. It is just as easily done by you. And it’s FREE!

     What’s required is simple. You get these folks together a couple of times a year — perhaps in a special “off-campus” social setting where you treat them to drinks and dinner, and perhaps some overnight accommodations and special events, including an update of what’s new since they were involved… and where you see things headed… and ask for their help.

     Add to that,  an email newsletter and a password-protected page or two on your website that allows for chatroom experiences and a bulletin board for classified ad postings.  

If you’re interested in a FREE “Benefits to Your Business” summary and FREE 10-Step Plan for initiating an Alumni Relations Program in your company, just shoot an email to me Hal@Businessworks.US with “10 STEPS” in the subject line and remember to include your name, business name and a phone number where I can call you with one free (no-strings attached) update to the attachments. Email and phone number privacy are guaranteed! 

# # # 

Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

So, How Are You?

Tonight’s blog post (for the 2nd time this week!) is dedicated to my wonderful bride of 22 years, married at 10:10 on 10/10… and to me, she’s always been a perfect 10! I love you Kathy!        Happy 22nd! 

     When did you last  take stock of yourself? If it was more than a week ago, you’re missing the boat! I’ll bet you got asked “How are you?” at least a few times today.

     In fact, if it was fewer than a dozen times,  you are not getting out there on the front lines and dealing with customers and employees enough to boost your business up and over the economic disaster wall.

     Alright, so let’s get back  to the point: What kinds of answers do you usually give and get to this “HOW ARE YOU?” question that we all ask, and are asked every single day? Here are a few possibilities just to help you prime the mental pump a little:

“Good. You?” ~~~ “Fine, thanks!” ~~~ “Hey, ha-ha, y’never know, ha-ha!” ~~~ “Old and decrepit!” ~~~ “Erect!” ~~~ “Annoyed!” ~~~ “Fantastic!” ~~~ “Alive!” ~~~ “Vertical, which is better than horizontal, right? Ha-ha!” ~~~ “Super-Dooper!” ~~~ “Hot!” ~~~ “Cold!” ~~~ “Delirious!” ~~~ “Like scrambled eggs!” ~~~ “Angry!” ~~~ “Exhausted!” ~~~ “Freaked!” ~~~ “Not so great; yeah, y’see, I’ve got this…” ~~~ “Aggravated.” ~~~ “Miserable.” ~~~ “Drunk!” ~~~ “S t o n e d.” ~~~ “Ready!” ~~~ “Tired.” ~~~ No need to continue, right?

The bottom line is that:  

A) Nobody cares if you’re tired… or any of those other negative feelings. N-O-B-O-D-Y  C-A-R-E-S. 

B) Whatever you offer as an answer is YOUR CHOICE! 

C) Anything less than “GREAT!” (even if you don’t feel it, don’t mean it, and have a hard time bringing yourself around to say it) will cost you business.

     Why?  Customers don’t want to deal with negative attitude businesses and business owners.

     Employees want  to believe that because you are the leader you are always positive and exuberant about the ways you deal with yourself and others. They want some of the positive attitude magic to rub off on them.

     You are their surrogate parent!  If you don’t evidence positiveness 100% of the time, you risk losing their commitment, loyalty, and dedicated job performance. 

     And suppliers  who deal with negative customers (determined in a large way by how you respond to that daily “How are you?” question) will bad-mouth you to others (including customers) and drag your business under.

     So you have to lie?  No, you have to sound and act positive all the time because it motivates others to support your efforts, be your team, and follow your lead.

     And guess what?  Acting and sounding positive will actually end up making you positive… and your business will be more productive and more successful!   

# # #

Don’t give away the store!

     As bureaucratic nooses tighten  around small business necks, it’s natural for feelings of desperation to begin setting in, and to respond by reducing prices in order to make sales. It doesn’t take long to be traveling on this road before you’re giving away the store!

     Resist the temptation to undercut your value  by offering “more competitive pricing.” Easy to say, you may say, but when the guy down the street is selling comparable products and services for lower prices, and is getting more people in his door, reality dictates lower prices!”

     Bull! You’ll only be worsening the economic stress on your business.

     Reality dictates  that you will be more successful than the price-slasher down the street by sticking to the prices you have and offering instead more value. Are you being innovative enough to offer product and service line extensions that help customers economize?

[This is not the same as lowering prices. This means offering a high-end mattress cover that zips on and extends old mattress life for a fraction of the price of a new mattress. This means adding the availability of inexpensive payroll services to the lineup of accounting practice offerings. It means adding energy-efficiency, fuel-economy, etc.]

     Do you and 100% of your staff  have a “kill ’em with kindness” attitude 100%  of the time with 100%  of your prospects and customers? Not 99%.  100%.  Truth? What needs to happen to get to 100% of the time with 100% of your prospects and customers? 

Is getting to that point going to cost you more or less in real

dollars and real stress than increased sales at lower prices?

     Like giving a salary raise  to someone instead of a one-time bonus or other reward, and ending up with a permanent long-term financial drain, when you lower prices, you run the big-time risk of never being able to raise them back up again.

     Your customers  will expect your low prices to stay low and when you try to raise them, they’ll head for competitors who offer more value.

     In the end, the smart response  to economic stress is to build and boost and promote value, and not give away the store.    

# # # 

Still Think You’re A Leader?

     Last night  we stepped back from the daily realities of running a business to examine some of the attributes of leadership and facing the reality that being “The Boss” and being “A Leader” may not always be one in the same. WOW! If, in fact, you got that far with the thinking, congratulations!

     Reality is  that we all accept leadership as a special quality. Most everyone would probably agree that a leader needs to have vision, knowledge, courage, integrity, discipline, judgment, and all the hackneyed, overblown qualities that earmark presidents and prime ministers and generals and admirals and corporate CEOs (well, okay, some corporate CEOs).

     But how often  do we hear

        about the need for “Tact” and  

         “Knowledge of psychology”? 

     A leader who possesses “force,”  who has tenacity of purpose, an inner “self-starter” drive, a personal magnetism, is rarely considered a person of “tact,” yet “rudeness” is not the definitive issue here; tact is what cushions the force of leadership upon reluctant minds… tact toward both seniors and juniors!

     The true leader  must have an insight into human nature. He or she must be a practical psychologist and must know and understand others. She or he cannot influence people without a deep understanding of what makes others “tick” and what motivates them, and how.

     We have addressed this  a number of times here, that the only way to truly understand and appreciate what makes other behave as they do is to first understand what makes ourselves behave the ways that we do.

Learning what makes you tick  will open the floodgates to figuring out others, and it is that which holds the magic key to superior leadership skills and practices.

     So where did all these words of wisdom come from? Yes, I have taught semester-long courses and untold training programs on the subject, but guess where tonight’s and last night’s LEADERSHIP material originated?

     If you said  the U.S. Army during World War II, you would be correct! There’s nothing new here. It’s all about being motivated and dedicated to assuming the responsibility for leading others, and it doesn’t matter if it’s 1941 or 2009.

The fact remains that ongoing self-discovery births and facilitates the best of corporate, organizational, political, and military leadership in every instance. Are you really doing all you can to lead your organization (even if it’s just a staff of one!) to successful performances?      

# # # 

OK, Boss, but are you a leader?

     A leader  has been defined as one who must first have a cause to lead, then possess an inner urge — the spirit of a crusader — in furthering that cause.

     Next,  it has been said that the leader must have a determination and even a ruthlessness in carrying that cause to success in the face of every obstacle.

     Finally,  a leader has been noted as someone who must be able to engender in those being led a willing and even eager cooperation in that cause.

Since the distinctions are not always clear, and since most of us reading this own or run a business, it may be worth taking two minutes out of our lives to assess some of the 8 basic differences between what we may know of someone who is a leader, and someone who “the boss.”

• The boss drives employees. The leader coaches employees.
• The boss relies on authority. The leader relies on good will.
• The boss says “I” a lot. The leader says “We” a lot.
• The boss says “Get there on time.” The leader gets there ahead of time.
• The boss fixes the blame for the breakdown. The leader fixes the breakdown.
• The boss knows how it is done. The leader shows how it is done.
• The boss makes work a drudgery. The leader makes work a game.
• The boss says “Go!” The leader says “Let’s go!”

I recently read of 16 key qualities that “have often been identified as indicators of strong leaders. These include: Vision, Knowledge, Force, Courage, Decision, Tact, Judgment, Knowledge of Psychology, Loyalty, Interest in Subordinates, Justice, Personal Dignity, Selflessness, Personal Integrity, and Discipline.” (and tomorrow night, we will explore some of the more curious points on this list!) 

It’s also been suggested to me that these 16 may be but “just a few of the many qualities desirable in a leader” . . . in fact, I have seen one study which identifies 83 (!) leadership qualities . . . and that “the line of differentiation between those qualities which go to make up a leader and those qualities which go to make up character is thin.”

It’s perhaps worthy of mentioning here as well that those qualities which go to make up character are EXACTLY what the character of your business AND YOUR BUSINESS BRANDING are all about! (and tomorrow night, we will likely experience some element of surprise at the source for much of what’s included in tonight’s post! Tune in Sunday night around 9:45pm ET!)      

# # #

Stuff always gets worse

before it gets worse.

December, 2008: Gutless, Incompetent, Greedy: The US Postal Service http://halalpiar.com/2008/12/no-more-room-for-snail-mail/\

March. 2009: Having grown up a mailman’s son, maybe I’m just sentimental (or simply as stupid as the PO?) http://halalpiar.com/2009/03/23-lifelines-tossed-to-the-post-office/

August, 2009: Not just tech triumphs, the PO is a self-fulfilling sinking http://halalpiar.com/?s=postal+service

     …and yes,  there were other blog posts beating on the PO, and hoping for some light to penetrate the organization’s self-imposed deathwatch. But no, it mustn’t be in the cards. The US Postal Service does nothing to help itself, choosing instead to just keep digging a deeper grave!

The most recent proof  of ignorance came in the form of a 32-page atrocity of an ignorant, out-of-step excuse for a magazine delivered, it appears, to PO Boxes nationwide.  Campbell-Ewald Publishing should be ashamed of itself for putting out such politically-motivated trash in the name of the dying Postal Service, instead of taking a constructive stand on behalf of Postal Service customers!

  It’s just more evidence  of the sea of federal government incompetency that dictates to and surrounds the United States Postal Service … surely an organization (and I use the term loosely) destined for the next federal bailout after, let’s see, is it newspapers that are now being considered?

Please, spare us the insult!  Why on Earth cannot SOMEone with some business savvy step forward and get Congressional blessing to take control of this rapidly fading and no longer relevant entity that has simply lost touch with reality.

Businesses are failing  left and right. Families are struggling to make a living. The federal government sends $529 million tax dollars (reported today!) to Fantasyman Al Gore’s new automobile company so he can manufacture and sell cars in Finland! If this isn’t astonishing all by ityself, you must be living on Mars!

So along comes the Postal Service  with yet another elaborate, expensive promotional piece with thinly disguised heavy support for badly misguided Administration environmental policies. Why am I reminded of the story about being preoccupied with rearranging deck chairs while the cruise ship is sinking?

How many families  can you think of right now that are worried about environmental problems? It’s a little hard to focus on the spotted owl and Mr. Gore’s make-believe global warming issues when there’s a need to put food on the table and pay the mortgage… or pay for the gas to drive the car to go to the post office to pick up the mail!

Wouldn’t you think  the Postal Service would be standing on its head to compete in the marketplace and make the most of its resources to exercise some leadership geared to helping businesses get back on their feet instead of throwing bad money after bad money producing pricey lackluster materials that no one cares about?

# # # 

No, there’s never

a day that you’re

 not being evaluated

by SOMEone!

     Maybe you thought  since you run your business or department that you have passed all the tests and no longer need to be on the alert for others’ assessments? Braaaaaaaat! Wrong! You are being evaluated right this very minute by SOMEone, even as you read this.

     How do I know?  Because years of frontline experience as a consultant, writer, and teacher have proven the point thousands of times over.  Business owners, managers and entrepreneurs are high-profile folks who — like it or not — project parental images to almost all employees, many customers and most suppliers. YOU are a surrogate Mommy or Daddy. Yes, you are!

     And that image carries certain responsibilities.  You don’t have to agree with me or like what you’re hearing, but it’s the absolute truth! At some level, which is arguably different for everyone, people think of their bosses as parents. They won’t admit it, but they do!

     So, Daddy and Mommy,  if you want productivity from your employees, sales from your customers and cooperation from your suppliers (and referrers and investors, by the way), you need to adjust your attitude to make the most of the recognition afforded you, even if it is an unconscious and/or unwelcome level of recognition.

     Does this mean  you should now start treating everyone around you like children? Hardly. It does mean, though, that you need to be a touch more neurotic than you already may be because you need to be — as Thoreau once advised — forever on the alert!

     Like accepting the heat if you work in the kitchen,  recognizing and making the most of the respect accorded you is not only necessary, it is a great opportunity. Every encounter you have every day with every employee and customer and supplier is an chance to demonstrate your leadership and your integrity.

     You are being watched  when you think no one’s looking. You are being listened to when you think no one’s paying attention. You are having your Tweet read on twitter by someone somewhere who could make a difference for you and your business.

     Don’t make yourself into a basket case  over this news. Choose instead to honor and respect those who look up to you and who seek your guidance and who lurk quietly in the shadows waiting to learn from you.

     You have what it takes.  You got to where you are because you believe in yourself and your ideas. Accept the responsibility to lead and motivate and encourage and teach others around you because it will come back to you when you least expect it. Guaranteed! 

# # #

  FREE blog subscription: Posts RSS Feed

  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!

Yesterday’s Customers

Bring Business Today!

     It’s a proven fact: Your BEST source of business is existing and past business!

     So, when the time comes,  if it hasn’t already, to put your shoulder to the wheel, stop working and have a party! No one ever told you that entrepreneurship is all about being spontaneous?

     Really! Stop what you’re doing  and have a Customer Appreciation Party. So what if it’s a last-minute deal? So what if you’re down to your last few nickles? Buy some cheap wine and cheese and make some decorations. Invite your not paid up-to-date lawyer and accountant. Tell them they can be their sharky opportunistic selves and use the gathering to network their own services.

     It matters not  that you run a retail or wholesale operation or a professional practice or service office, or turkey farm or pistol range (okay, well I’ll grant you that maybe it’s not a great thing to have a party at a pistol range) … or whether you have 100 employees or you’re a one-man-band … or whether you operate out of a fancy building, or your basement! 

     You simply call all your best customers  a couple or seven days ahead and tell them to come as they are and to bring friends, family and co-workers and stop in at 5 or 6 o’clock to have an Oktoberfest (or a “Celebrate The Economy”) drink (or 8AM for coffee and donuts! Be sure to invite local police!) and give you the chance to shake hands and say a personal thank you to each.

     Put on some music.  Lower the lights. Get Aunt Jabib to fix a tray of those old lady sandwiches. Pick up a bucket of pretzels. Give out special discount coupons (or even better:  handwritten “20% off until October 20″ on the back of your business cards, which you dole out with each handshake).

WHY? Here’s Why:

     You will get more business  from this impromptu gathering than you will from expensive advertising because you are PERSONALLY interacting with each person, and showing your humble appreciation for the value of their business in a PERSONAL way.

     Don’t believe me?  So go back to work and forget it; what do I care?

     BUT IF YOU DO THIS DEAL,  you’d better invite me as well. Besides I’m a cheap date; I’ll just slink into a corner with a glass of wine and dream up my next blog post! Happy Customer Celebrating!

[P.S. If not enough can make it, have it anyway, and then do it again for those who missed the first one!]

# # # 

Cultivating leadership

below?

What’s happening

above?

“Leadership is not just telling people what you want… it is getting people to do what you need them to do.”

— JON ALTERMAN, Senior Fellow, Center for Strategic & International Studies

     I’ve often told the story  that’s now regarded as classic leadership style about (Pre-U.S. President) General Dwight David Eisenhower, during WWII, when he was addressing a group of his officers at a makeshift table on the battlefield with a piece of string.

     He first pushed the string  across the table with thumb and forefinger and demonstrated the end result being a tangle. Next he took the end of the string between the same two fingers and shook it a bit before gently pulling it, demonstrating the straight-line formation of the string… and made his point clearly that troops who were pulled by their leader would perform better than those the leader pushed.

     Are you pulling or pushing?

     You own or manage a business  and are solely responsible for motivating your troops. You set the example. If you are pushing people, others below you are pushing people. Pushed people get resentful and become uncooperative.

     If you are stepping out onto the front lines  and pulling others along, you will be more likely to gain and retain the respect and loyalty of those below you who you are pulling. They will believe in you and trust you and follow you.

     This thinking and approach  is as critical at the very top levels of federal and state and local government as it is in multinational corporations and in Mom & Pop retail stores. Small business is not immune from Eisenhower-style leadership. In fact, it’s the place to ignite the kinds of larger, global applications that will eventually bolster world economy.

     I know, you’re more worried about your family right now,  right?. Then start focusing more on “getting people to do what you need them to do” by pulling instead of pushing.

     It matters not  that you sell pizza, luxury automobiles, chickens, well-drilling, website designs, media advertising, crabs, healthcare services, insurance, pickles, legal services, clothing, or real estate.

What matters is that you keep working every single day at making your leadership style better because the solidity of your customer base is only as good as the day-to-day performance of your employees, and your employee performance is only as good as the constant attention you give to the kind of leadership you provide.

Your leadership speaks of your integrity.

Your integrity is your brand!  

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Exceptionally Rewarding?

OR Extremely Frustrating?

     Common to most volunteer groups  I’ve experienced as a management consultant and trainer is that they bite off more than they can chew! Goals are generally vague and too all-encompassing, which creates feelings of frustration, prompts rapid turnover, and frequently results in failure.

     Remember that group goal structures  and criteria are no different than the ones I’ve discussed here for individuals. http://bit.ly/aaCJpz     http://bit.ly/ay6N2C   are two good examples worth checking] 

     For a goal to be a genuine goal  and not a “wishlist” item, you’ll find at the above links — among other points — that a goal must be specific, realistic, flexible, and have a due date, and it must adhere to all 4 criteria. You may want to re-read the last sentence. It contains the guts of establishing goals that work for individuals as well as groups, and it’s worth giving some thought to each of the 4 criteria.

     Why are meaningful goals  particularly important in working with volunteers. Because achievement leads to feelings of success, and feelings of success are the ONLY attributes that can sustain and justify volunteer effort. 

All other problem solutions mean little unless (volunteer group) members feel that they are progressing toward an achievable goal.

     According to  the training profession benchmark University Associates Editors Jones and Pfeiffer in one of their classic  Annual Handbooks for Group Facilitators, “All other problem solutions mean little unless (volunteer group) members feel that they are progressing toward an achievable goal.”

     One way to accomplish the task  of setting realistic objectives — based on consensus and group decision-making methods — “is for volunteers to set aside a block of time to devote totally to planning,” say Jones and Pfeiffer.

     Volunteer groups,  the much-acclaimed editing team experts go on to say, also need to establish meaningful and appropriate contracts between group members and the organization. And these contracts need to spell out what each individual can and will do.

     To function at a high performance level,  volunteers should also have regularly-scheduled group meetings, individual written job descriptions, and a permanent agenda item of “Are we meeting our job descriptions and how should they be upgraded as we go forward?”

     Leadership and accountability  require designation of project leaders and a volunteer coordinator, plus a “buddy system” orientation arrangement for introducing new group members. Rewards (e.g., expense grants, certificates, academic credits, extra training opportunities, news release coverage, commendation letters), and attention to the process that evolves are all critical ingredients in making volunteer group leadership work.    

# # #