“Don’t I recognize you

from my last job?”

(OR, “An employee today could be a customer tomorrow!”)

     There are not many pages that small business owners and managers like ourselves can take from universities or big business owners and managers, but here’s a new one that’s worth paying attention to…we like to think (being small and flexible and aggressive and innovation-driven) that we have a lock on the whole notion of networking.

     I mean when’s the last time you saw campus or corporate executives at Chamber of Commerce mixers or Better Business Bureau networking events? Ah, but they (academic hot-shots and corporate type muckity-mucks) are mainstays in the job search networking arenas. Yes, you might say, but that’s not real networking; that’s just exploitation of another job search tool.

     Who’s to say? After all: whatever you network for is what you network for. Hmm? If, in other words, you attend a networking event cranked up to meet and greet prospective employers, then job search is indeed your purpose. If you bring six pockets full of business cards with the idea of getting everyone you meet to visit your blog, or follow you on Twitter, then your purpose is to build an audience.

     The point is that we all network everyday with associates, employees, vendors, customers, referrers, prospects, even friends and family. Sure, so what’s this big page from big business (and academia, which hasn’t even a clue about business reality) all about?

     Many major corporations, which themselves have stooped to conquer unsavvy academic methodologies are now seeing great sales and business growth opportunities from networking with former employees! Aha! So, it’s not all of academia here that’s lighting fires? Correct.

     The ignition points are lodged in the sacred college and university halls of alumni associations, alumni directors, and development officers. They started it. Corporations are following it. Small business is next and starting to happen! The corporate social networking we’ve all heard about is now beginning to add a new dimension: employee alumni programs.

     A 2009 article by Mary Hall identified a few representative companies that have already entrenched themselves in commitments to build successful alumni programs: Microsoft, McKinsey, KPMG, Booze Allen, BearingPoint, Deloitte, Ernst & Young, Bain & Co., Dow, Coca-Cola, Accenture, Agilent.  

     Hall’s article poses the question: Why would a company want to focus its attention on a group of people who are no longer employees? Because, she says, “whatever path former employees choose, they are likely to be expanding their personal networks and getting to know new people. Why wouldn’t a company want to do the same? An employee today could be a customer tomorrow or have in their network a future hire.”

When ALL is said and done, isn’t it true that ALL of business

is ALL about relationships?

Alumni associations are here for small and mid-sized business. Many already recruit employees from them. Many hold annual reunions that produce payloads of workable i9deas because they come from those who understand how the business works to start with.

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

T.E.A.M.

Together Everyone Achieves More

–World Renown Olympic Gymnast Coach Bela Karoli

Q. Why invest money, time, and energy in leadership and teamwork training now, in this sucky economy, when everyone knows that management and staff training programs are not bottom-line contributing factors?

A. A rudderless boat in calm seas can drift quietly and aimlessly along for long periods of time and remain relatively safe. The same boat in stormy seas hasn’t a chance. Today’s global economy is anchored in stormy seas.

It takes leadership and teamwork to keep your vessel — even with a rudder– upright enough to conquer raging tides and currents. Without leadership, there can be no teamwork. Without teamwork, there can be no leadership. Training provides the opportunity to strengthen both essential traits.

Oh, and though it may be no more discernible than the many intangible factors that contribute to sales and profits, training does in fact, by the way, add significantly to the bottom line. Look at the businesses that have fallen victim to the economy and you’ll find organizations that discontinued or discounted training or did too little too late. If you find any exception, I’d love to know about it.

Q. Why pay for training people in skills they should instinctively possess anyway?

A. Just because you hire or retain people with leadership and teamwork track-records from good economic times, is no insurance that they’ll evidence these roles when called upon in adverse circumstances. There are probably skills you once evidenced in earlier career situations that you no longer maintain either. It is not true that once a leader, always a leader.

Q. Who is to say what makes for effective leadership and team training?

A. We are. All of us who are involved. Owners and managers as well as staff. We all need refreshers and reminders and positive encouragement to resurrect and polish up the qualities and abilities and attitudes that are instinctively present in our personality and character make-ups. Plus…”No man is an island,” my Father used to say.

Q. Why do some say training must be ongoing?

A. Ongoing efforts serve to refresh, remind, invigorate, teach, and put things in proper and positive perspective. One-night stands do not a marriage make. Remember that the average adult today is reported to have a less than 12-minute attention span. The values of training without follow-up and continuing efforts will dissolve away over a few weeks, days in many cases. We humans need booster shots. And frequent short sessions are more productive than infrequent long ones. Follow up a weekend retreat with some short weekly meetings and reminder efforts.

There are plenty of studies confirming that leadership and teamwork training produce increased productivity and that increased productivity produces increased profits. Training must be viewed as an investment in maintaining a competitive edge. No training is an investment in the status quo. Corporate Entrepreneurship Training is an investment in thinking and doing that’s smarter, quicker, more profitable, more productive, and more fun!

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Hal@Businessworks.US    931.854.0474

You are your business.

Attitude and behavior

are your brand.

     Small business owners rarely devote enough attention to branding and the importance of branding. It is much more than a logo, name, label, or catchy slogan. Brands reflect the integrity and reputation of both the company and the business owner.

 Your brand and branding messages need to include

 and be wrapped around

ALL aspects of your business.

     Your brand and branding messages need to make a statement about the environment and methods you and your company are engaged with. This “statement” needs to be an integral focal point of ALL of your communications… verbal, visual, written, in-person, and implied!

     Your business exists because of your customer bases: INternal customers (like associates, employees, referrers, strategic alliances and present suppliers) as well as EXternal customers (like past and present buyers, prospective buyers and employees, and prospective suppliers). What it is that you put out to each and all of them every day is what adds up to your brand and branding.

     This translates into how you and your business deal with all of these diverse “customer audiences” on a day-by-day basis, how you treat them, whether you pay your bills on time, if you follow-through with customer service after the sale is made, if your business is a good citizen in the communities that support it, whether your products and services provide true quality benefits and dollar value.

     Keep in mind that one unhappy customer (internal OR external) will tell ten other people about her or his lack of satisfaction, and each of them will tell ten more. In case you weren’t doing the math, that’s a hundred people walking around bad-mouthing a business that may naively dismiss one upset as one upset. But–aaaaaah, the reverse is also true: delight one person and gain a hundred positive referrals!

     Reality is that maintaining positive and productive brand images and branding messages means you need to practice unending vigilence in tending to all levels of (internal AND external) customer service. It is especially important to be and stay tuned in to employee and industry-related issues, and to pounce on problems and deal with them honestly.  

     A great memorable name and themeline are critically important to brands and branding messages, but not nearly as important as a business with clear-cut genuine values run by people with clear-cut genuine attitudes. 

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Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals! God bless you!

“Put your money

where your mouth is!”

Y’know what? Even the last traffic cone placement person you passed has good, solid, creative ideas. Tell the people who work for you that you don’t want any more good, solid, creative ideas.

Tell them they’re wasting their time, and yours, with all the suggestions about what should be done and who could do what and what would be best. Tell them to shut it down. Finis!

After they all stop gasping, tell them what you really want from them are innovative ideas, the kinds that entrepreneurial minds thrive on.

Explain that you don’t want to hear about the need to launch a new product or service. Be specific in telling your people that you want instead to hear about HOW to launch a new product or service.

Give them some guidelines. Let them know that you will be interested in and very appreciative of ideas that come to you that are fully supported with answers to questions like those that follow.

• You want to know the unique customer benefits of the new product or service.
• You want to know how and when the new product or service will be planned and created or manufactured or produced.
• You want to know how and when and where it will be distributed.
• You want to know how and when and where it will be sold, and by whom, and for what price and on what kind of sales compensation arrangement.
• You want to know how the new product or service will be marketed and when and by whom and how and where and at what cost and via what media?
• You want to see research studies and findings that support the answers to all these questions.

You want a business plan. It need not be fancy or formal. It doesn’t have to be filled with all the imaginary exaggerations about revenue projections that are typically waved in front of banks and investors, but it should include some realistic, conservative estimates of what might constitute total revenues and expenses for the first three years.

“Golly Gee, that’s a lot of work!” your people might proclaim. Tell them: “Welcome to the real world” and point out that only by thinking in innovative terms (taking an idea all the way through from beginning to end, and having all the answers that support the pursuit) will people come up with the big winner products and services.

     Being able to have all the answers (and more) to the questions highlighted above, will put your people a few notches up on the competition and well on the way to proving the value of what they believe in. If someone says to you, “Ah, it’s kind of like putting your money where your mouth is?” Your answer is:  Yup!

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 Hal@TheWriterWorks.com

Thanks for visiting. Go for your goals!

Make today a GREAT day for someone!

Budget-bashed?

Go for the GOLD!

You thought “Working Under Pressure” was a power-wash business? (I know, enough jokes; get to the free champagne part; OK, keep reading!) 

     Let’s imagine you’ve got a bashed budget in one hand and are limited to the Northeast. Well, that’s not a strangulation script all by itself, but now add to the mix that you’ve just gotten requests from above (in your other hand) to pull off a spectacular meeting at a spectacular location. Sound familiar?

     So how in the world do you find that top-quality all-inclusive, stunning property with less money than you had last year? Like the elusive butterfly that will land on your shoulder when you stop chasing it, STOP looking! This is a time for greatness. And you came to the right place. The champagne’s on ice, waiting for you. Read on. 

     This is a time to rise above the clutter and clamor, to find the exact right place at the exact right price and book it. It will come to you. Close your eyes… no, wait, don’t close your eyes; you’ll miss getting the answer. Here it comes… are you ready? Here it is:

     Take those meager budget dollars out of your sweaty little fist and count out what’s left. Go ahead; I’ll wait. Okay, good. Now, pick up the nearest phone and dial: 1.800.222.2909 and ask for Kristy, Kevin or Dan. If they’re not in, leave a message with your name and number and best times to call back.

     When you get one (or all) of them, tell he/she/them your sad story. Ask what’s possible… and remember to tell them you got their contact information from Hal’s Blog… they’ll throw in a free champagne toast to start or end your meeting (200 people? No problem!).

     Not only will you get everything your boss ever dreamed of and more in a truly spectacular setting with experienced top professional meeting support, food and room service staffs, plus every amenity imaginable, you can meet in private paradise just a 2-hour drive from Manhattan, 3 from Boston.

     From executive ropes course to golf and racecar-driving school to canoeing and kayaking, spacious clean rooms and top-rated casual dining with fresh EVERYthing, even homemade ketchup! The people you bring to this property will never stop talking about it, and they’ll never forget their meeting experience. What more can you ask?

     You want a taste before you call?

     Go to www.InterlakenInn.com right now. See for yourself why top meeting planners have been booking at Interlaken since the Berkshires had Foothills.        

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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Action In Pursuit Of

Meaningful Goals

Delivers Success

     Much has been made in motivational literature about the wisdom of rewarding those employees who have tried and failed—solving, launching, selling, creating, producing, developing, inventing—cited often as a best practices reverse-psychology hallmark of many of the human resource management approaches used by the same big business catastrophes that have dragged down the entire global economy 

     The point of this thinking is that by mollycoddling people who can’t cut the mustard, these non-performers will inevitably produce more positive results when you continually reward them with an “A” for effort. After all, shouldn’t business be like T-Ball or Cub Scouts where everybody who does a good job of trying gets rewarded? After all, rewarding employees for failed efforts that are born of sincerity may produce failures, but will also produce more sincere efforts, which will presumably and eventually pay off in success. Right? 

     Well, I don’t buy it. It’s non-productive circular reasoning. We’re not talking about sensitivity here. Insensitive bosses don’t survive long term. We’re talking about making businesses work. Period. I believe when you reward people for failing, you are simply prompting them to produce more failure. Don’t you think? I mean, it seems to me it makes more sense to instead reassess the goals attached to the challenges at hand.

     Are goals clearly defined? Specific? Flexible? Realistic? Due-dated? If they’re not ALL of these things, they’re not goals; they’re wishes. Wishes don’t get things done. Action gets things done. Real, meaningful goals that are specific, flexible, realistic and due-dated are the ones that trigger action. Action in pursuit of meaningful goals delivers success. 

     Huh? Well, consider that if perhaps the carrot is closer, the rabbit will actually reach it and then get a commensurate reward (a bite of carrot) vs. having to try getting to a far-away, out-of-reach carrot, the pursuit of which serves only to exhaust and stress out the rabbit, nes pas?

     It is a far more productive practice to reward steady small steps to achieving success with incremental (small, frequent) rewards along the way. It’s easy to say the sky’s the limit, and set off for the sky, but whatever is “easy to say” is rarely productive, and almost never is “reaching the sky” realistic.

     Except for those few wondrous gifts to humankind—like the Wright Brothers, Mother Theresa, Thomas Edison, Helen Keller, Einstein—most of us will not achieve their levels of the impossible dream in our lifetimes.

     We can, though, most assuredly achieve our own levels of the impossible dream by scaling ourselves and our employees back to manageable steps and by chunking up tasks to within the range of reason. And to then appreciate and reward accordingly. “One small step…” proclaimed the first moon-landing Astronaut.

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. FEELING CREATIVE? Add your own 7 words to the end of the daily 259 days old growing tale! Click under “7-Word Story” (center column)

Hey Boss, what’s

your T-shirt say?

     One of the most useful exercises you can do as a business owner or manager is to take a shot at branding yourself and your business… regardless of whether your business is already in the middle of a branding campaign or not.

     This exercise is just between you and yourself! And don’t offer any feeble not-enough-time-type excuses because this whole adventure shouldn’t take you more than 3-4 minutes!

     Put two pieces of paper in front of you. Label one “Me” and the other “Biz.” Put “Biz” aside for a minute. On the “Me” page draw the simple outline of a blank t-shirt… no knit collars or sleeves, no tag sticking out, no concern for size or crooked lines; remember, it’s just for you, and you can toss it when you’re done.

     Now close your eyes and take two deep breaths (go ahead; I’ll wait!). Good.

     Next, put some representation of whatever you think would be the most appropriate visual message [word(s) and/or picture(s)] on that t-shirt to represent you, your thinking, your personality, your approach to things, your attitude, your values, your goals/ambitions— whatever strikes you as something that accurately represents what you’re all about.

     Perhaps it’s something you might want a stranger to know about you, or even something that might surprise those who do know you?

     Good. Fold the paper and stick it in your pocket.

     Now, close your eyes again and take two more deep breaths. Okay, now pick up the “Biz” page and draw another t-shirt (same as the first one), but —on this one—record what it is that you most want others (customers/patients/clients/employees/vendors/referrers) to see in your business.

     In other words, when others hear or read or think about the name of your company or practice, what do you want come to the front of their minds? What quality or uniqueness or value or key characteristic? Write/draw it on this second (“Biz”) t-shirt. 

     Finally take the first one out of your pocket and unfold it. Put the two side by side and make a note on the “Me” page about what the two messages have in common. On the “Biz” page jot down what the difference(s) is/are.

     Ideally, there’s a synergy between the two. Whatever differences there are should be healthy ones. If you think you could never wear both shirts, you might want to start career-hunting again. If the messages run parallel but you think they need to be more closely aligned, what can you do starting at 9am tomorrow morning to get that to happen?

     If the messages are identical, you may want to think about stepping up your personal life a bit. Eating, sleeping and breathing your business is admirable, but quickly becomes an unhealthy state of existence that magnetizes stress, illness, and family disruptions. 

     If I see you this summer without a t-shirt, I’ll know you’ve been busy working on your message, your business, and your life… or are about to be arrested! All four situations need your undivided attention! 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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You still need “Meeting Magic” 

but your budget’s been bashed!

The boss expects you to arrange your next meeting at a 5-star resort with 5-star service in 5-star surroundings at ONE-star prices?? 

     Talk about meeting planners having an impossible job… You’re expected to work miracles without a wand or a prayer… and now, to top it off, your budget’s been bashed. Right? Or am I just imagining things? In the “old days” you could book fancy meetings at fancy locations for fancy prices and get top management compliments left and right. Right? No more.

     In fact, if you’re still on the job, and your organization is still having off-site meetings, you may be what little kids used to call a “lucky duck”! Maybe that’s not a reassuring thought, but what I’m about to tell you can be the most reassuring option you’ve had in years.

     Here it is:I have designed, delivered, and facilitated nearly 2,000 management training sesions, workshops, seminars and meetings nationwide and in Europe and the Caribbean. The sessions I ran took place in some of the world’s finest hotels, conference centers, and campus and cruise facilities.

     I understand the importance of having an experienced, competent, and reliable on-site support team on-call, of not having technical glitches, of having personable engaging staff services from people who know when to provide quiet top level performance behind the scenes and out of the spotlights.

I appreciate the need for knock-out facilities and inspiring surroundings where participants can be both relaxed and challenged.

     I know how good it isto have facility services that are so outstanding that the chef actually visits tables (not while meetings are in session), that someone shows up at your door with a replacement toothbrush five minutes after you call the desk, that nice weather prompts a last-minute request to meet for golf or car-racing or ropes course experiences, or to relocate a session to poolside or lakeside or gardenside and it’s quickly and cheerfully accommodated.

     Yeah, right, you say, at six gazillion dollars per person. Nope. The best-kept-secret location—known for hosting America’s top executive management teams— is available at far less than you paid for your last exotic location booking, and probably far less than you paid for your last boring one-dimensional location booking.

     And odds are, by the way, if the absolute perfect setting and services you seek are likely to be just a couple of hours drive from Manhattan or Boston Commons, transportation expenses will be a whole lot less too!  

     If you’re interestedin knowing more about this no-gimmicks/no-strings-attached opportunity to book the best world-class service facility and location for the least amount of money I’ve ever experienced, return here later this week for the details. If you just can’t wait, email me as noted below.  

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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Read My Ears!

     Like a lot of communication practices, it seems most of ustend to slack off, get careless, and periodically get to a point of not listening carefully. Y’hear? It’s normal for our minds to drift off every few minutes when we’re listening to someone else… attention peaks and valleys vary with each individual. [The average American’s attention span has been reported as 12 minutes!]

     If I were, for example, reading this aloud to you, and included a sentence that mentioned the word “football,” as in the size of my 100-pound Golden Retriever on the day I brought her home, your mind might zoom away to the touchdown you scored in high school, or the Superbowl game that cost you $87,934.56 per seat, or the neighbor’s kid’s football you just leather-pancaked as you backed out of the driveway.

     Okay, you say. You’re guilty, you say. Now what? you say.

     Maybe it’s a good time to take personal inventory in how you come across to others. Why now? When business is “off” you certainly want to make the most of your potential to succeed, to make additional sales, to make efforts more productive… all of that starts (and often ends) with maximizing communication skills.

     One of the best and most immediately productive tools available to get started with is http://halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/ because it relaxes your muscles and makes your brain more alert—the perfect combination for receiving and delivering effective communication.     

     Next, it makes sense to do a little survey of those who share the inner business circle of your life. To keep things abstract and impersonal (i.e., not threatening), you can, for example, ask each person privately what musical instrument she or he most identify you with in the ways you come across to others.

     Ask for clarification, but do NOT criticize any one’s response. Say thank you and smile and walk away, then study the list you get back. What does it tell you about yourself?

     You, for instance, may think of yourself as a versatile keyboard able to perform almost any type of musical message, and someone may tell you you remind him or her of cymbals, crashing into discussions with a finalizing punctuation point of percussion, or a flighty little piccolo that dances around issues while brightening everyone’s day, but not addressing real needs or solving problems. If this exercise doesn’t bear fruit, replace musical instrument with animal.

     Once you have a better sense of what others perceive as less than optimal, focus on ways you can change that/those assessment(s) for the better. Take a quick visit to http://halalpiar.com/2009/05/hearing-is-not-listening/ and then initiate a plan of action for yourself with daily and weekly goals geared to disciplining yourself to come across better by listening more attentively, more actively, more responsively. Remember when you can respond instead of react, you can never over-react! 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now on your AMAZON Kindle for just $1.99 a month after a free trial. BE A CO-AUTHOR: Add your own 7 words to the end of the daily 254 days old growing tale! Click under “7-Word Story” (center column)

“The journey to discovery

is not

in having new landscapes,

but in having new eyes.”

—PROUST

     SO…creating a positive attitude climate for your employees doesn’t mean you have to relocate operations to the islands. It’s all a matter of how people choose to look at things, not the vantage point they commandeer. Here is a six-point approach you can start to use tomorrow morning to create a more positive climate for your business:

     1. GROW YOUR PEOPLE. Know the capabilities and weaknesses of each employee. Determine the fundamental goals of your business, and match those goals against the talents available. Encourage employees to be (as Thoreau once urged) forever on the alert…alert to new opportunities to acquire useful knowledge about the business, about your customers, and about their own individual areas of responsibility.

     2. SHARE THE VISIONS you have of your business goals. Encourage employees to participate in reaching those goals. Share the problems…tell your people what’s going on, but in positive terms and by presenting problems as opportunities…then, listen to their ideas!

     3. DETERMINE WHAT “POSITIVE CLIMATE” CHANGES NEED TO BE MADE. Should changes be made in job descriptions or physical layout to improve working conditions? Be very specific. And take the time and trouble to write it all down on paper with a pen in your hand instead of a keyboard (Yes, it makes a difference!).

     4. SET AN EXAMPLE. If you want to see others act more positively, YOU must act more positively…in bad times as well as good! You will not be fostering teamwork if you rule by threats and intimidation. Praise in public and criticize in private. Be consistent with the goals you’ve established.

     5. REASSESS WHAT IT IS THAT YOU DO EACH DAY, and the ways that you do what you do. Make adjustments to be more consistent with the changes you are making. For example, if you want to encourage better communications, you’ll need to establish a more “open door” policy…and do more listening! 

     6. DEVISE NEW METHODS AND SYSTEMS for developing a more positive climate–such as short weekly meetings to evaluate progress, and a reward system for improved performance.

IN AN OPTIMUM POSITIVE WORK CLIMATE, people know exactly what is expected of them, and where they fit in. Everyone shares the same goals. Employees know how they can be effective, and what kinds of behavior will be rewarded.

What kinds of behavior are you rewarding? Remember that what you reward, is what you get more of! 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!