If  PINKI-ELLAFONTAY

causes excessive bleeding,

liver or kidney disease, cancer,

congestive heart failure, death or

suicide, be sure to tell your doctor.

Are you kidding? Does anyone out there in pharmaceutical fairyland realize how utterly ridiculous they sound trying to bury imbecilic disclaimer utterances like this in the middle of fantasy advertising film footage of joyful, beach-skipping, pool-jumping, exhilarated couples and families and pets?

Do you overpaid ad agency wackos think the whole world is stupid?

Surely you jest? I mean who in their right mind is going to run out and buy (or request an Rx for) your moronic brand name medication after one-tenth of a second of thought about the purposefully misleading messages you dare to flood the airwaves with? That’s like promising a pink elephant!

In case you haven’t noticed, this is 2016. We are far beyond such childish displays of intentionally deceptive, insulting, brain-wasting messages.

And your market research people are wrong. No one rushes to their pharmacy or doctor (or undertaker) requesting your stupid-named, stupidly-advertised, wildly over-priced brand because they identify with the actors and actresses and phony scripts in phony settings set to jubilant music with schmaltzy-voice over announcers rattling out disclaimer warnings like they were available ice cream toppings.

Let’s get rid of this nonsense in favor of reality and straightforward educational presentations. How about messages that reach out and grab?

Sorry, but I really don’t need to see animated intestines dancing on my TV screen accompanied by threats of death from constipation or diarrhea to appreciate the plights of those who suffer such inhumane ailments.

How refreshing would it be, instead, to see and hear advertising that teaches how to carefully question (and carefully listen to the answers provided by) my healthcare professionals?

It really IS time for pharma businesses to start acting and talking like responsible adults with more concern for the well-being of human beings than for lining their pockets with astronomically disproportionate salaries and for covering their butts with thinly disguised legal jargon . . . just in case their great products should fail. And don’t blame the government. We all know they are clueless. EXPLAIN government-mandated disclaimers. Don’t bury them.

Stop the foolishness. Speak the truth. Teach us. Show us. Educate us. Be specific, don’t gloss over. Use honest true facts, not make-believe charts and misleading visuals. Be the kinds of teachers you’d like to see your children have. INTEGRITY is the word! Now would you like to know how I REALLY feel? 😉

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

WAKE  UP  AMERICA!

Reveillez-vous, les Etats-Unis!

An open letter to Republican presidential hopefuls

[Opinions expressed in this post are solely those of the author, Hal Alpiar]

The Bible tells us that there is a time for everything. For America,
with the agony of Paris in our rearview mirror. . . that time is NOW!

As a lifelong small business coach and advocate, my perspective of economic recovery is borne of the fact that small business provides the underpinnings of a strong economy. By over-taxing, over-regulating, intervening and meddling with private enterprise, by discouraging innovation and job creation, by pretending to have entrepreneurship savvy, our government is killing our economy.

Is this a political stance? No. You undoubtedly know I speak reality because each of you has in one way or another already expressed this viewpoint. Clearly, they are indisputable facts.

So what’s the connection? You care about what just happened in Paris, or you wouldn’t have read past the first line. Government failure to grow the economy illustrates the same kind of purposeful ignorance —an inexcusable refusal— to confront the relentless reality of Islamic terrorism.

What, sadly, could be more proof positive than the ISIS violence than just showed its ugly face in Paris? You need to step up in a way that’s meaningful, that makes a difference. Solo speeches don’t cut it! It’s nice to express your feelings, but while speeches and interviews may win votes, they don’t win results.

Beyond any doubt, ISIS poses a real and serious and immediate threat to every American’s life, family, values, and community. So NOW is the time to act!

Here is my proposal for a rallying-cry

Action Plan strategy to imagine and think about:

Imagine that somehow each of you agrees to put aside your personal and campaign differences and your individual egos for the couple of hours it might take to join one another at the front gates of The White House (with only a last-minute tip-off to the media). Then, you request a spontaneous and urgent audience with Messrs. Obama and Biden and Kerry to make your collective points for urging immediate and specific action steps that need to be taken NOW:

1) Steps to preserve and protect America’s families and towns and cities NOW (not after the next election)!

2) Steps to lead promptly to the complete defeat of ISIS NOW (not after some other—closer-to-home—mass slaughter)!

This will require the politically-unthinkable of having to individually rise above the fray and put your personal agendas and commercialized candidacies on hold long enough to join in lockstep with each other – to demonstrate genuine leadership to those you aspire to represent and to the rest of the world.

Real leaders nurture and weigh the input of other leaders. In this case, by physically standing together (as you have on the debate stage) you will serve an important purpose by representing the concerns en masse of all American citizens.

In the possibility that Messrs. Obama, Biden and Kerry cannot or will not be available, that choice makes it clear to the public the inappropriateness and insensitivity of their priorities, and instead you can each deliver your 5-minute (UN-political) position statement to the media people who show up, while standing at The White House gates.

You will individually also benefit personally by keeping your focus on communicating action solutions (each perhaps taking 5 minutes).

Consider the range of positive impressions that can benefit each and all of you in this scenario. Though you shouldn’t need any added incentive, my best guess is that if this is done “correctly,” it will also serve to completely eliminate any Democratic candidacy in the minds of voters. You can then all be free to re-ignite your individual campaign efforts after making such an innovative and unprecedented effort.

And, hopefully, your unified appearance and purpose will produce some concrete actions and rallying-point results.

Just some thoughts I hope you will each consider.

# # #

Keep your head cool and your feet warm . . . and thanks for your visit!

OPEN MINDS OPEN DOORS

Make Today A Great Day For Someone!
hal@businessworks.US

Take a QUICK step back.

Take a DEEP breath. 

 Take stock of your SELF.

If your business is your life, you are obviously not in academia, not a corporate type, and not some government flunky. Only true entrepreneurs make their businesses their lives. And only true entrepreneurs need a crowbar to separate the two. This is good and bad. Good because you increase the odds that your business will succeed. Bad because–in the process–you increase the odds that you, the person, may not  succeed.

You need a “HOW GOES IT?” meeting

with your SELF — now, today, tonight, at

sunset, or tomorrow morning at sunrise!

You need to not make excuses for delaying it. At the rate government continues to ravage America’s 30 million small businesses, you cannot afford to go past this coming weekend. I know, I know, you have a family deal coming . . . you have to charge your iPad . . . your dog pushed you into stepping where you should have scooped . . . it’s your only chance to see  Lady Gaga . . . there’s a Shark Tank special . . . it’s year-end something or other . . .  it’s . . . STOP! Take some deep breaths.

This is not a half-baked suggestion to do some fancy inventory of your customers, branding program or finances, though it’s hard to do too much of that. This is an informal step-back-out-of-the-woods assessment point in time which successful entrepreneurs with healthy businesses make a habit of practicing every couple of months (at least quarterly).

• Start with a quiet place where you will not be interrupted for two hours by cell phones, radio or TV reception, machinery, other people or barking dogs. (Sunrises are great!) Walk on the beach, through the woods or in a quiet park . . . or just sit parked in your car, but –given today’s day and age– remember to not “look suspicious.” 😉 Bring a pen and notepad (NO keyboards or keypads!).

• Write down one single sentence that best describes where your business is right now. Follow that with another sentence that best describes where you are right now — physically, mentally, emotionally. Be honest. It’s just for your brain. No one else need ever see this piece of paper.

• Next , write one single sentence that best describes where you believe it’s possible to take your business within the next six months. Follow that sentence with another one that best describes where you believe it’s possible to take your SELF (physically, mentally, emotionally) within the next six months.

• Spend the next hour studying these four sentences and diagramming HOW (the process; the steps) you think you need to take to get from one to the other, and HOW you see them coming together or interdependent on one another. Then write down the three action steps you’re willing to take right now (AS you review your diagram) to get started moving from where you are to where you’re headed. Prioritize them.

_________________________

Two hours out of your life that will positively improve your life (and your business) and you just saved all that business consultant and psychotherapy money.

You can be your own best shrink! (Unless you choose to put off having a “HOW GOES IT?” session with yourself —  in which case, the couple a hundred bucks an hour fees will probably be a worthy investment.)

_________________________

P.S. When you get good at this process, start introducing it in your “big picture” work with employees and key customers. Everybody loves having the opportunity to participate in doing positive attitude-focused diagnostic workups and developing treatment plans aimed at improving work options and customer service performance.

# # #

Keep your head cool and your feet warm . . . and thanks for your visit!

OPEN MINDS OPEN DOORS

Make Today A Great Day For Someone!

hal@businessworks.US

R  E  A  L   C  H  A  N  G  E

DOESN’T TAKE TIME.

IT JUST HAPPENS!

And the reason for such thought diversity between what small business represents and upholds, and the self-aggrandizing departure words of America’s Speaker of The House today has to do with the same reason small business has been under constant blindside attack by the government since 2008.

. . . our federal government is devotedly invested in management by consensus, where everyone involved must agree at least somewhat with every decision. This approach to problem-solving and getting things done has been religiously adhered to by all U.S. Government agencies. It has infiltrated the management behaviors of many if not most in funding-sponge academia, and in the upper ranks of many if not most failing lethargy-infested corporations.

Consensus-seeking management theory (like other “dead soldiers” e.g., Theory A and Theory Z and group hugs) might have solved problems and gotten things done decades ago in the “Hippy” years of the 1960s and 70s. But they simply do not work any longer in today’s world.

“Entrepreneurialism” and small business innovation –which thrive on maintaining a sense of urgency and taking REASONABLE risks– continue to be the true solution-directions that work. Yet they are consistently undermined by shortsighted government agencies that are relentlessly invested in maintaining the status quo.

Waiting for change instead of making change may have a place in history, but can no longer be tolerated as a modus operandi. There just is no time for such nonsense as waiting. ENTREPRENEURS ARE THE AGENTS OF CHANGE!

We live in a world of impatience.

Forward motion that plods

is backward motion.

When small business and entrepreneurs are punished with over-burdening taxes and unnecessary government rule and regulation intrusions designed to do nothing except further the cause of interventionist government in our lives, it proves itself more inadequate and less representative of the reasons it exists every day . . . in fact, every minute.

As the government continues to prove it’s own inadequacy, misguidance, and misdirection that have led to outright thievery of freedom, to outright undermining of our very economy (and knowing our economy is literally and unarguably dependent on small business growth and development), it is indeed time for change.

But REAL change–the kind that happens now, the kind that makes a difference, the kind that underscores the life/liberty/pursuit of happiness foundation of our country must be encouraged, not squashed, not stepped on, not bidden good riddance. It must be nurtured.

Small business owners and entrepreneurs need to get their heads out of the sand and stars long enough to realize their sand and stars are being eroded by slow, gradual, plodding change fostered by years of government intrusions and restrictions on small business growth and development.

It’s time to acknowledge that staying immersed in the sand and stars actually serves to allow, actually encourage and reward long-term politicking — politicking intentionally aimed at lining political pockets and underwriting meaningless wasteful programs that create greater business, family, and individual dependency. It does this by not paying attention to what’s swirling around the rest of you while your head is focused on business growth and development.

It’s easy to pick your pocket while you’re

bent over, star-gazing through a telescope.

Entrepreneurs and small business owners can no longer afford to feign ignorance or not take action . . . even if it’s simply speaking up and out more to others. Unless some changes happen quicker, our small business-dependent economy is destined for extinction. If you rent your workspace, there surely comes a time when you need to tell the landlord about a water leak or temperature control. Responsiveness is the entrepreneurial key to success. It’s time to step up to the plate and go to bat for CHANGE.

ADDENDUM EXCERPT FROM THIS BLOG (August, 2011 !):

It means taking just long enough to visit or write a couple of letters or emails to politicians about why you think small business matters. Take just enough time to support those who support your ideas about why small business matters. Why? Because small business does matter. And because it matters that we all step up!

Imagine the impact: 

THIRTY MILLION

(Estimated Total U.S. Small Business Owners)

visits and letters and emails calling attention to the economic recovery role of small business and why government must invest in small business –not with more wasted cash handouts– with tax incentives for innovation and tax incentives for job creation.

# # #

Keep your head cool and your feet warm . . . and thanks for your visit!

OPEN MINDS OPEN DOORS

Make Today A Great Day For Someone!

hal@businessworks.US

Your Role In History As An Entrepreneur

R E V E N U E

(As in “Department of YOUR Internal”)

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

At the outset, most people will start their business with investor or personal financing. In short order, a viable business in the New Economy will generate revenue.

Revenue generation is the money you bring in from customers for your products and services. While you won’t necessarily run your business from customer revenue from Day One, you should be able to do so within a few months.

With a:

• Global online business, you need to find a way to validate payment in a form that is recognized on both sides of the transaction. Because your business is global and virtual, your revenue will ideally be global and virtual too. The issue of valid payment for revenue generation is part of building the infrastructure for the New

Economy. This issue begat payment forms like bitcoin.

Ultimately, the New Economy will form the basis for a global currency simply because it makes sense. When global business was conducted only among large corporations or a limited number of globe-trotting individuals, currency exchange was somewhat cumbersome but manageable. In a commerce system where individuals are trading among each other constantly, a common global currency makes common sense.

• Global currency is one of the hot potatoes that causes governments and political interests enormous discomfort for reasons that go beyond our scope here. But let me suggest here that, just as commerce led the way to break down barriers among different people as merchants set sail for spices in India and silk in China, global Internet commerce will trump parochial interests as the new entrepreneur needs to find a way to receive payment from customers.

• Global pricing is a tangential issue to global payment. Pricing (a function of marketing) is often locally controlled and regulated especially in certain industries. Products and services on the Internet eventually will create an environment where value is rationalized across economies as the world merges into one seamless trade opportunity.
• Global trade does not have to be a hot potato, either. But for the reasons that are beyond our discussion here, the opportunity to expand commerce and increase opportunities for human beings everywhere will eventually defuse those issues. A global currency doesn’t have to be a painful dislocation but rather it can occur as a slow, organic and natural progression of the growth of human knowledge and potential. Forays into bitcoin and similar ideas demonstrate the process.

As noted earlier in this series, war is historically the way that humans have expanded their influence. The emergence of a global merchant class slowly but constantly changed the tools of influence expansion from blunt-edged brute force power to soft economic power expanding among individuals. The individual entrepreneur with access to global markets and interconnected billions of people will complete this transition.

The need for a medium of:

• Global exchange among individuals trading on a global basis will have effects far beyond the practical solution of making value connections using a common currency.

Remember DAY 4? The Arab Spring in Syria? Humans connected with humans who connected the dots. With the incentive of global markets for individuals, expect global currency and further breaking down of barriers among humans. Stay the course. It will take courage!

# # #

C’mon back MONDAY 10/12 for Day 25  —

You got the spunk. You got the ideas. You got the

money. You got the marketing. You got the contacts.

But do you “Got The People”?

# # #

SPECIAL   A N N O U N C E M E N T

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving)

LIMITED SEATING COACHING WEBINAR:

“ENTREPRENEURS ARE AGENTS OF CHANGE . . . Accelerating Your Business”

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur

To Infinity And Beyond

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Can you grasp the fact that we are living on the cusp of incredible opportunity? The amount of information available to us instantaneously is staggering, and we have come to take it for granted.

Let me contrast today’s mobile app world to just 20 years ago when I did health policy research. Before writing a white paper, I had to write physical letters or make a landline phone call to Washington DC to the U.S. Government Printing Office (GPO) to request government documents.

Then, guess what came next? Right. I would wait a week or two until some diligent librarian gathered the documents and sent me a bulky yellow envelope stuffed with the precious statistics I sought.

• Since I did a lot of government-related policy work at that time, most of my contact was with the U.S. GPO. The GPO was arguably one of the most responsive organizations I encountered. In those days, for data and studies not conducted by the U.S. government, gathering information was—believe it or not—actually more challenging.

• Non-government-generated research required me to spend time at local public or university libraries, getting to know the research librarians, hunting through dusty stacks and filling out paper request forms to be sent into the library system to look for information.

Imagine the limitations

Linear indexes. No embedded links. No Google. No social media. Books, studies and reports were listed in sets of thick, hard-backed tomes lining the research shelves of local libraries. Legal and medical research required similar effort.

That linear aspect of gathering information first required that you had some clue about what you were looking for. Nobody was pushing information to your inbox because you expressed an interest in a topic.

You were of course also limited in the ways that knowledge was built. You only knew the information that you specifically sought, so your research would have a defined trajectory from a specific point.

Today, global consulting firms like Deloitte and IBM make white papers available for download in my inbox literally every day. I can’t begin to consume all the information that is interesting to me. And guess what? I now know to look for knowledge that I could not have even imagined existed two decades ago.

My research now has multiple starting points and can take me in an almost limitless number of directions. Knowledge indeed has become exponential. After all, anyone can edit a Wikipedia entry, all 3 billion of us with an Internet connection.

In 1995 (yes, just 20 years ago!), less than 1% of the world’s population had an Internet connection. I had one, but connected to what? We hadn’t really begun to explore the potential of what would reside online.

[Accessed 6/3/2015 at www.internetworldstats.com]

This evolutionary process repeats itself for everything.

Not too long ago, if I wanted new shoes, I walked to the shoe store, looked at a limited selection of colors, styles and sizes and either settled for whatever was in my size or ordered something more to my liking through the retail store and waited for delivery.

Some online catalogs have delivered products directly to consumers since the early 1900s, but—with a few notable exceptions like LL Bean—catalog purchases were considered low quality and provided even more limited selection than the venerable old department stores.

You may think I am belaboring the obvious.

You may even be yawning…?

Realize, though, that I describe life only 20 years ago, when today’s college graduates were teething. The speed of knowledge has grown exponentially, so much so that I saw a statistic yesterday that stated 90% of the data available today has been collected in the last two years (!). Phenomenal or what?

What are the gems hiding in that data? How much more will we know by next year? What other assumptions and paradigms will be smashed next year, next month . . . next week?

Your ability to collect and process information makes you part of this surge toward a future none of us can fully grasp, although some futurists have come very close. Raw data has no inherent value but the interpretation of that data is priceless.

Boiled down to its simplest essence: Economics is the trading of value among individuals, corporations and nations. We are accruing a mind-boggling amount of value in transactions involving information, goods and services occurring in milliseconds simultaneously among billions of interconnected humans today, right now . . . as we speak . . . as you read . . . as I write.

The New Economy is just breaking out.

To quote that great “Toy Story” character Buzz Lightyear, we are headed “To infinity and beyond.”

Are you ready? Are you on the way?

# # #

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 22 weekdays to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

See you here tomorrow 9/18 for Day 9.

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #
Hal@Businessworks.US       Peggy@Businessworks.US

Open Minds Open Doors

Thank you for your visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur

HISTORICAL BUSINESS

PIVOT POINTS

Adapted from the book 30 DAYS TO THE NEW ECONOMY

written and published by Peggy Salvatore

Yesterday, we touched on the idea of Internet business      opportunities being the new $390-an-ounce gold   . . . . . . . and concluded it’s going to go way higher
for “Frontier Pioneers!”

I likened the technological frontier to early Americans who joined a wagon train to head into the Western American frontier in the middle of the 19th Century looking for un-mined opportunities.

All of this set the stage for today’s ancient question:

How can you know where you’re going
if you don’t know where you came from?

In a virtual world, un-mined opportunities are virtual too. If you think about the history of business over the last 500 years in a linear way, it is clear that we are heading into a third revitalization of the world economy as people adapt to new opportunities that technology has opened.

Some have referred to this epoch as “The Third Wave.”

In the first wave of opportunity, after sailors dramatically proved to mapmakers (by not falling off the horizon edge) that the world was not flat, global business opportunities opened up.

A merchant class emerged and dislodged the traditional power centers built around the kings and kingdoms of antiquity. Global tradewinds—in essence—democratized business. Wealth spread to a whole large new group of people willing to take risks.

The establishment of American colonies on a large, undeveloped land mass created yet more opportunities for new political and economic models to be tested safely away from the established old controls of entrenched power.

Merchant mentality spread to the previously disenfranchised masses and –VOILA!—the small business owner was born.

Mom and Pop shops proliferated beyond the old world butcher-baker-candlestick maker paradigm.
Mom and Pops opened banks.
Mom and Pops built all types of small businesses to support the growing manufacturing base built on bigger dollars funded by oil, coal, lumber, railroad and textile tycoons of the late 19th century.
A few Mom and Pops became franchises, and birthed their own corporations as well.

In the 20th Century, opportunity spread down to Everyman. It spread the same way that technology and genetics spread throughout human history–mostly through war–but now more frequently aided by commerce.

Progress through commerce became the late 20th Century model. It started to appear that the world economy would advance by peaceful means. War, it seemed, was becoming an outdated method of trans- ferring knowledge, wealth, power and genetics.

Then in the first decade of the 21st Century, something went horribly awry. War overtook commerce as the global force for economic power.

As we look at the trajectory of history, however, war no longer appears to be a sustainable model for economic power and growth. Let me suggest—crossed fingers behind my back—that war is having its last stand, albeit a very nasty one.

The unrelenting wars of today, threatening huge swaths of humanity and the land on which they live, seem more like the last gasp of a dying paradigm in the face of the Internet and the connectivity of Everyman, everywhere, as the new economy.

How dare I say that? Tune in here tomorrow!

# # #

SPECIAL   A N N O U N C E M E N T

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving)

LIMITED SEATING COACHING WEBINAR:

“ENTREPRENEURS ARE AGENTS OF CHANGE . . . Accelerating Your Business”

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

See you here tomorrow 9/11 for Day 4.

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US  Peggy@Businessworks.US

Open Minds Open Doors

Thank You for Your Visit and make today a GREAT day for someone!

Your Role in History as an Entrepreneur 

TWITTER FEED FROM SYRIA

Adapted from the book 30 DAYS TO THE NEW ECONOMY

written and published by Peggy Salvatore

Remember the Arab Spring? What was that, anyway?   People protesting for freedom, I think. People

    throwing off the shackles of oppression —
as portrayed by the press. That was the official meme.

Like King George issuing an edict to America’s colonies, the official meme was received with a jaundiced eye by the people in the middle of the action and their Internet friends around the globe.

Let’s face it. People are playing video games with other people all around the world, all the time. And global business ties keep everyone in close proximity to every-one else via Skype or a short jet hop.

Like never before in the history of the world, people get to know each other (or at least a little ABOUT each other). And it gets harder each day for an official story to go unchallenged. So it was with the Arab Spring.

As tumult rocked the Middle East, video gamers texted each other across and between continents. They started Twitter feeds. People talked about what was going on.

This dynamic affects business. At the same time as global corporations are capable of spreading influence instantaneously, so is the small on- line entrepreneur. If knowledge is power, power is no longer hierarchi- cal. Power is flat. It is matrixed. It favors the nimble.

Global corporations may be SEO and Google search engine masters. But today’s Internet entrepreneur has a real shot at reaching customers in her/his space using various networking opportunities in his/her field — darting around, past, over and under the global giants.

The average Internet Joe can connect with other Internet Joe’s and Jane’s in small to medium sized businesses and make an excellent living working for individuals who need his expertise.

Like the video game friends texting real-time human concern during the Arab Spring, personal networks have a flexibility and humanity that allow them to reach people on a level that the major players cannot.

The Internet offers small service and product providers the same, if not better, opportunities for personal service and connection to many poten- tial customers around the world as those exercised by huge multi-national corporations.

Customers benefit from low cost, high quality and personal service using Internet Joe businesses operating in the new economy.

This democratization of knowledge and power has leveled the business playing field. It has also leveled the political playing field which is, if not the same thing, something very highly related and correlated.

Just as politics attempts to control who gets what, and who decides, the proliferation of information puts control into the hands of the aver- age Internet Joe. He is the customer and the provider as the flattened power matrix envelopes everyone with an Internet connection.

From this vantage point, new products and services are being develop-  ed in a way that is not just close to the customer, but are being develop- ed in conjunction WITH the customer!

And with Internet Joe now everywhere, all the time, the New Economy transcends borders, nations and politics.

C’mon back MONDAY 9/14 for Day 5 to find out
how this impacts commerce.

When you need some personal, one-on-one coaching beyond the Internet offerings, give us a call. (Direct line numbers on masthead above.) In the meantime, follow us HERE for FREE for the next 26 days to see what others think, and discover some of the surprise findings we have in store for you—new and proven “mental apps” to apply to your own entrepreneurial and business development!

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS  or visit ow.ly/RysnP for the E-book
# # #
Hal@Businessworks.US    Peggy@Businessworks.US

Open  Minds  Open  Doors

Thank you for your visit and make today a GREAT day for someone!

“MATTER” Matters!

In just this past week, without even trying, and with minimal exposure to advertising, I’ve seen or heard the following:

• Black Lives Matter!
• Police Lives Matter!
• All Lives Matter!
• People Matter! (Sub shop chain)
• Dog Food Matters! (Pet store chain)
• Your Gums Matter! (Plaque removal products)
• Protect What Matters! (Life insurance company)
• Kids Matter! (Goat farm sign)
• Your Package Matters! (Delivery service)
• We’re There When It Matters! (cellphone service)

And surely Firefighters Matter and EMTs Matter and Doctors and Nurses Matter. And what about animals and fish and birds and trees and plants and oceans and mountains? Can there be any doubt that Children Matter? Or Pets? How about Grandparents? Teachers? Scholars? Boy Scouts? Girl Scouts? Athletes? And then there’s Hollywood people and Politicians? (Wellllll, the jury is still out on those two).

What about Artists, Writers, and Musicians?  And Tan people? Pink people? Albino people? Yellow people? Green people? Polka-dotted people? Purple people? Handicapped people? Poor people? Rich people? Sad people? Happy people? Developmentally-disabled people? Babies?

Where does it end? Or does it?

Will “Matter(s)” be this generation’s buzzword version of “Where’s The Beef?”

Are scientists now gathering from around the world to launch their new “happening” slogan?

MATTER MATTERS!

Do we really want to go back thousands of years and pronounce that Cavemen Matter?

And there is no doubt whatsoever that ENTREPRENEURS MATTER . . . because—without them and their creations—the rest of global society would have very little to point to by way of missions accomplished.

Instead of simply choosing to accept the bottom line– that if you are a human being, a creature or planet creation, YOU matter(!)— it seems we have been instead choosing to lose trust and confidence in ourselves and buy into the implied exceptionalism of which lives matter, with the implication that no others do!

Unfortunately, stampedes are rarely stopped before innocents are trampled. But at some point each of us needs to simply stand tall, look in the mirror, and proclaim to ourselves:

I  MATTER.

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Tune in here starting Tuesday, the day after Labor Day, to read and contribute comments to short DAILY excerpts from Peggy Salvatore’s new book, 30 DAYS TO A NEW ECONOMY for 30 weekdays in a row! Free. No strings attached. Why?
Because YOU Matter!

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Hal@Businessworks.US    931.854.0474

America Needs

Entrepreneurial Leadership

It’s time for another Teddy Roosevelt/Harry Truman/Ronald Reagan to step up to America’s leadership challenge. History has shown us that “more of the same” leadership style following in the “too big for your boots” footprints left behind by prior leadership has produced either a false sense of progress and security, a lethargic aura, and/or a cavernous hole “too big for the planet’s britches.”

The days of corporate, governmental and politician “muckity-mucks” and their analysis paralysis approach to problem solving have long passed. This is 2015 and “We the people” can no longer endure those we elect to represent our interests wrongfully.

As a country and as American citizens, we simply cannot any longer tolerate elected representatives of the thinking that literally stomps on and casually pushes aside adhering to the very tenets of the Constitution that has made America great . . . the same feeble-minded political-payoff-and-payback representatives who then proceed to excuse their behaviors with shoulder shrugs and palms-raised declarations that “I tried! And, besides, it’s someone else’s fault!”

We are far beyond the point of receptivity we’ve naively granted to those who challenge and undermine our Constitution.

We are long past acceptance of those who see fit to substitute their own delusional self-indulgent needs in exchange for that which binds and ensures us of the rights to freedom of life, liberty and the pursuit of happiness. We are weary of the lies, deceit, blame, second-guessing, unresponsiveness, societal repression, citizenship indignity, false-alarms, and global disrespect that now shrouds our nation.

So where can we turn for restoration, reconciliation, and re-kindling of spirit?

Let’s consider the perceptive, “say-it-like-it-is” and “Git R Done!” attitude of an entrepreneur. Let’s face it: we have no other worthwhile choice at this point in history — not if we are serious about the survival of our children, grandchildren, and great grandchildren.

Small business owners and managers understand this need to untangle ourselves perhaps best of all. It’s called adaptability, tackling priorities, turning problems into opportunities, moving forward– entrepreneurial leadership! Business owners and operators who fail to do this, fail.

The truth behind the old expression: “Words do not cook rice” is something every entrepreneurial thinker/doer knows from experience. Certainly our Congress (and, in varying degrees, every government agency) fails to understand that revitalization time is here. Now. There can be no better nor more effective force to drive the realization of filling this need than a proven entrepreneur, one with the fortitude and courage to walk the talk.

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Hal@Businessworks.US    931.854.0474