Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

 “F”…FANTASYLAND

N O W  is

the only time.

The past is over.

It cannot be changed.

The future hasn’t come yet,

and may never arrive anyway.

~~~~~~~

Our “here-and-now” present moments are all we really have to work with, live in, enjoy, control, and make a difference with in our lives and in our businesses. They open the path to creativity . . . to creative personal, professional, and business development!

Using the past productively from our present-moment mindset can be rewarding and –in many cases– necessary. Recalling a pleasant experience, for example, can be physically relaxing, enjoyable, and neurologically soothing in our present moment, especially a present moment filled with extra stress.

Oh, and where would detectives and accountants, historians, scientists and lawyers be without being able to rely heavily on events and records of the past in their present life’s work?

BUT, when thinking about the past gets to a point of dwelling, those thoughts threaten our very well-being, and often impair the well-being of others around us. We can get ourselves (and our businesses) in trouble.

[Examples: the 50-year-old who constantly re-lives his high school championship game touchdown; the 60-year-old woman who recounts her childhood poverty or illnesses to everyone she meets; the family locked into day-to-day sadness over a child’s tragic death 15 years ago.]

Circumstances like those put us at risk; they block the road to mental, emotional, and physical health. We all go through bad times. Being able to be productive and rise above them is a measure of personal strength and courage.

It is always easier to escape to fantasyland,

but –realistically– not always wiser.

The trick is to stay “tuned-in” to where you are and what you’re doing at any given moment, as much as you possibly can, every minute and hour of the day. Your reading of the top of this post, for example, is already in the past!. And be aware that all of this applies equally to future stuff as well.

Just as dwelling unproductively on the past wastes time and energy, so too does worrying about the future. We all need to plan, but when plans turn to worry, we are also headed off to fantasyland. Creative professionals visit fantasyland intentionally for inspiration, but then return to reality to apply the fantasy experience.

Business owners can rarely afford that luxury –and risk– of getting lost in reveries, hopes, dreams, and wishes. Solution: Save up for a vacation and go somewhere that minimizes contact with reality. In other words, it’s a good thing to periodically get it out of your system. Then, when you get back: Get back, really!

Prolonged stays in fantasyland can earn prolonged stays in the loony bin, or the log-term wearing of a straight jacket, not to mention big-time bankruptcy of both your business and your brain. Happy reality!

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hal@businessworks.US

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Go for your goals, thanks for your visit, God Bless You!

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

 “E”…ENERGY

When you check out this blog’s timeless small business input archives with search window keywords, you’ll find a wealth of useful information and creative ideas for boosting sales, the economy, entrepreneurship, employee motivation and productivity, stress and time management, communication skills,  marketing and branding results and customer service, but not a whole lot of attention on the critical business success ingredient of ENERGY, so here goes:

~~~~~~~

ENERGY is mental and emotional

as well as physical.

It is easily spent and

 sometimes hard to muster.

Many of the dynamics and characteristics of energy apply equally to non-human energy sources and resources, but — here, we’re talking about your life in small business. So if you came here expecting some kind of eco-freak dissertation on Mr. Gore’s award-winning global warming hoax, you can delete and surf on!

Small business and professional practices demand never-ending energy management and infusion. So most small business owners and managers and professional practice principals are forever searching for new sources. “Where do you get it?” I’m often asked.

Well, it makes sense to “be,” as Thoreau once urged, “forever on the alert.” Small business energy. It’s not like it comes from cultivating some underground mine, or panning a streambed for nuggets, or plugging yourself into an outlet (yet!), and none of us want to play around with keys and kites in lightning storms. So, where do you get it?

Small business energy is extracted daily from passion for making your small business idea succeed. You don’t suck it out with a turkey baster or hypodermic needle. You simply direct your mind to reach inside of you and pull it up to the surface, or the front burner as some would say. Or let it just sit there and create mold.

Of course it can be stimulated by “outside” people, events, and circumstances, but it is born and raised inside your self (separated into two words on purpose). The secret is to recognize it, accept it, and nurture it. Hey, that’s great, you may say, but what’s the how-to part? What are the steps to make it work?

Sorry to have to be the messenger, but the only magic formula I’ve ever seen in many years of entrepreneuring work and writing and startups and coaching always comes back to the same reality ingredients: 

• Exercise regularly  

• Eat nutritiously

• Sleep enough

• Moderation in both eating and drinking

• No smoking or drugs

• Listen hard and talk little (take notes)

• Love your family

• Respect everyone you come in contact with every day

• Pray

Small business energy, an life energy of course as well –in fact ANY kind of energy– doesn’t happen or get channeled just because we wish for it. It’s all about nurturing your resources, constantly adjusting your attitude, and recognizing that every day and every night is a new opportunity to do the best that you can do.

Start with the next 86,400 seconds!

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

Welcome to the world’s first

BIZ ALPHABET SERIES of blog posts — 

“D”…DELEGATION

 Does it make a big difference if I tell you 

to do something . . . or ask you to do it?

~ ~ ~ ~ ~ ~ ~

Telling you what to do might work out fine in the military, or aboard a plane or boat, or operating heavy equipment . . . or if you’re a prisoner, a horse, or a Cocker Spaniel.

But, in business, unless you –the owner or manager– need to prompt cooperation with others to get a job done, the results you’ll trigger by giving directives cannot compare with the response you’ll get from making a request, which can be astonishing. And when was the last time you got great results from giving orders?

US President and General Dwight David Eisenhower taught his senior officers how to exercise leadership by pushing a tangle of string across a tabletop vs. taking one end and pulling it, which of course ended with the string in a straight line moving in a single direction, instead of a jumble going nowhere.

Yes, sincerity, genuineness, eye contact, backpats, your posture, tone of voice, and and smiles often make the difference. So does the reputation you carry for having integrity and authenticity — perhaps the two most important qualities an entrepreneur can have on the road to success.

And, interestingly, integrity and authenticity are ever too late to cultivate.

Well, okay, you know all that, but how far must you go with the “please” and “thank you” routine? Truth? You’ll never go far enough, and if it’s actually become “routine,” go back to your cave.

Here are a few treasured learnings I can share:

• Even when we think we know, little do we ever really know about what life circumstances will bring, and where we’ll end up with our businesses in the years ahead.

• I have seen discounted, dismissed, dissed and insulted employees turn up years later being the bosses of those who once humiliated and looked down on them.

• I have seen long-term top customers walk away from businesses in an instant after learning about relatives (a son, in one case) who worked for the provider business, unbeknownst to the boss, who were routinely berated, chastised, scolded, yelled at and wrongly blamed for screw-ups.

• I have personally watched businesses run by owners who were rude, constantly preoccupied, always angry, and routinely barking out orders . . . go down and under.

Do you –like the carpenter and heart surgeon– make a practice of measuring twice and cutting once? Do you think twice before speaking once?

Remember

you can delegate authority,

but you cannot delegate

responsibility.

Responsibility is yours alone.

When you ask peopleto get things done, asking nicely is not manipulation, it’s respect. Use words that inspire and that demonstrate your passion for your business: opportunity, challenge, reward, investment, courage, pride, workmanship, spirit, spunk, gumption (add your own) . . . the right words make your passion contagious.

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Hal@Businessworks.US    302.933.0911

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

Welcome to the world’s first

BIZ ALPHABET SERIES of blog posts

“B”…BRANDING

 Besides that you’ll find tips galore by clicking here or on the “BRANDING” tab at the top of this blog’s homepage, here are some seldom discussed points you may want to review that can put a new light on the subject. Here you go:

~~~~~~~

BRANDING is rarely thought of by many business owners and, it seems, by most of the general public, as being what it really is. Branding is a composite of all things related to a business product, service, or idea (or a cause or individual), and those who represent these saleables. All things? All things.

If you’re a business owner, manager, operator, partner, investor, or entrepreneur, YOU are the brand as much as any product, service, idea or platform you offer.

Simply stated, your actions, inactions, initiatives, attitude, behavior, beliefs, decisions, appearances –the WAYS you treat others every day– are as integrally woven into the fabric of your brand as your logo, theme, slogan, color scheme, marketing message, and “packaging.”

Like it or not — as head honcho, you have created or are carrying forward a specific parental posture that is constantly being evaluated and looked to for setting examples, offering advice, citing experience, expressing empathy, and fostering every conceivable aspect of effective leadership.

The problem is that you probably never counted on having to be both mother and father to assistants, associates, work teams, employees, consultants, partners . . . and carry your personal life family role along with you in your travels.

So how can you bring your maternal or paternal (or both) leadership role up to snuff when you really don’t care about nurturing other people’s idiosyncrasies? Well, here;s the bad news: The responsibility comes with the territory.

You cannot run any business bigger than a one-man-band with any measure of sustained success without exercising both passion (for what you represent) and compassion (for those you’re in contact with each day).

Does this mean you need to be a shrink, therapist, counselor? No, but you do need to be the parent because the business is your baby!

No one else (other than perhaps a spouse who shares the same values as you) can ever do the same justice to your enterprise that you can. No one else can sell your business message as effectively as you. No one else (other than –again– a spouse, and of course any investors) really cares about your bottom line.

It’s your job to be the leader and show people the way to feel empowered and rewarded for doing quality work on your behalf. You must bridge the gap. You must lead by example. People will rally to your mission and vision when you pull instead of push, when you show sincerity and honesty in all your dealings.

 Others are always watching what you do,

and listening to what you say,

measuring your integrity.

“All the world’s a stage,” said Shakespeare. Your spotlights are on and your curtain is up. Make the most of your business debut and all of your curtain-calls, along with every opportunity to polish your act. Have a great run!

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Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

Welcome to the world’s first

BIZ ALPHABET SERIES of blog posts

“A”… AUTHENTICITY

Not to worry. The other “A” subjects have been adequately addressed already. You can put Attitude and Action and Advertising and Addiction into the Search window and find ample applicati0ns. I have dealt with “Authenticity,” but not with such appropriate substance! So, here you go:

AUTHENTICITY is not just acting authentically –genuinely, realistically– but actually BEING authentic. Not just occasionally or periodically, or just with certain people. Being authentic means all the time, with every encounter, every day, from opening your eyes on the pillow, to closing your eyes on your pillow.

BAH! That’s not possible, you might think. Who, after all, can be genuine every waking minute of every day? We’re humans, you might argue. We’re inherently manipulative, devious, off-putting. It’s not like turning a water faucet on and off.

 What’s your AQ?

(Authenticity Quotient . . . is there such a thing?

Who knows? But pretend there is.

Make it what you want to be and keep reading!)

Hey, points well taken. But there ARE opportunities for each of us to do better than what we do. Part of that is attached to visualizing the payoff, and recognizing that increasing our Authenticity Quotient from –for instance– 30% to, say, 50%, has most of all to do with recognizing and accepting that authentic behavior is a choice!

[And, like smiling when you don’t feel like it has been proven to actually make you feel better,behaving in more authentic ways can actually help you BE more authentic.]                                 

Whats the ROI? How about a more fulfilling life, a more productive and rewarding business, strengthened relationships, and a head-over-shoulders reputation for being upstanding? You need a bigger carrot on the stick, a bigger pot of gold at the end of the rainbow?

Does feeling better about yourself count?

Does  making a difference with your life count?

Ah, getting closer to your inner spirit and the heart of the matter?

Authenticity is seldom a birthright quality. It’s something we learn over years of observation, application of our gut instincts, and our interactions with others. So, start boosting your Authenticity Quotient by paying closer attention to saying what you mean and meaning what you say.

Ask those around you who you trust to tell you what animal or creature they associate most with you. And, VERY important to preserving your trust relationship, do not argue or rebuttal their responses. Take it in. Take it on the chin. Smile and thank each person you ask. Then start to process what you learn.

Do you get responses like Saint Bernard (perhaps because you’re always rescuing others?) or Shepard (because you’re always herding people together or team-building?), or how authentic do you think a snake or fox (or worm?) might suggest? Cats of every type and size are generally considered sneaky (and some, vicious).

Elephant could imply steadiness or dependability (or that you’re a Republican frontrunner). A donkey or mule could mean your stubbornness prevails. A new, eager-to-please puppy will be seen as more authentic than a snapping turtle, an alligator, a shark. You can imagine the rest.

Does this prove or disprove authenticity? Of course not, but it will give those who may be unsure about how them come accross to others, some clue about how they are perceived. And perceptions are facts! 

# # #

Hal@Businessworks.US

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Lions and Tigers and Bears, 

and Clients and Patients

and Customers Too!

Lions and Tigers and Bears, Oh My! As different as each creature may be from one another, all are considered equally dangerous, equally entrancing to watch, equally exciting to find in one’s camera lens, equally cuddly, equally threatening, equally enthralling. In other words, sometimes they can all fit the same category.

As marketing targets, it’s often all for one and one for all. Professional practices (doctors, lawyers, accountants, management consultants and trainers) are small businesses with special skills and special interests. They have clients and patients. But clients and patients are customers too. They just have special needs.

All this specialization stuff, however, makes little if any difference in marketing plans, targets, approaches, strategies, or branding programs. Perceived differences matter only to professional practice principals. No one else cares. The bottom line is that we each spend our money to get a product or service.

And each of us wants to know:

“What’s in it for me?”

Whether a product or service is life-saving or life-threatening has nothing to do with whether a client or patient is considered a client or patient — or customer. All that matters is product or service performance, and the integrity and authenticity of the person(s) representing or standing behind the product or services purchased.

The issue, say some, revolves around the concept and delivery of “high trust” vs. “low-trust.” Marketing people will be quick to recite the five criteria of effective programs, campaigns, and messages. Regardless of what name is used to define a target market (customers, clients, or patients), marketing must:

1)  Attract Attention

2)  Create Interest

3)  Stimulate Desire

4)  Bring About Action

5)  Provide Satisfaction

. . . and it really must do ALL of these to be effective.

On top of that, the rule of thumb applies to ALL FORMS of marketing — print, broadcast and outdoor advertising; sales; public (industrial, professional and community) relations; promotion; merchandising; pricing; packaging; labeling; website content; social media content ; business and appointment cards; stationery and invoices.

It applies as well to direct mail, bumper stickers and building signage, plus a hundred other uses. It applies to branding themes, logos, and jingles as well as trade and professional show banners and exhibits.

When you want to know how your business or practice is coming across to others, ask. Measure people’s responses and each marketing implementation against the five criteria.

If you’re looking for prime examples of marketing that fails because it fails to deliver all five criteria, you need go no farther than your local hospital. Hospitals breed marketing mediocrity because they refuse to spend money on outsourced creative services and convince themselves they can handle it all in-house!

Most professional practices seem to think in similar terms. The problem is that their products and services are justifiably more expensive than the local coffee shop and must carry messages that appeal to a higher level of audience needs, but that doesn’t eliminate the need to trigger emotional buying motives.

Sophisticated products and services are not sold with dumb slogans or rational, logical appeals that push features instead of benefits. Humans are humans are humans. Market from the heart. Market benefits! Pay attention to corporate advertising for Mercedes Benz.

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Hal@Businessworks.US     931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!