Success seldom surfaces

when creative service

providers are squashed

. . . or does it? 

Show me a writer or designer who thrives on being torturously pushed and prodded to stressful deadlines, and I’ll show you someone who is likely to be a do-nothing PR agent or brain-dead news media person, but don’t expect to find great advertisers, marketers or creative service people thrive in angst-ridden  pandemonium.

With rare exception, creative development work that’s “rushed” breeds mediocrity (and costs more, which makes the engager a double loser!). Truly remarkable talent, it is said by many, is born of free spirit, and ample time.

Do I know exceptions? Plenty. But exceptional creativity is the product of unconstrained imagination and self-discipline. The exceptions I know –ah, including myself (!)– coulda/shoulda/woulda produced more outstanding creations if they’d (we’d) not been pushed, prodded, intimidated, threatened, and time-pressured.

My best writing has surfaced during both

great duress and great relaxation. So

maybe the rule is an exception?

My national boo0k award effort was done at my leisure. Its underperforming predecessor took two years under pressing deadlines. My worst book was written under crushing due dates. My best book –now almost ready to market– was ten years on the drawing board. My best award-winning jingle was done in one all-nighter.

My worst ad campaign took six months to research and justify and another six months to finalize and launch. My national award-winning, record-sales marketing program took three months start to finish. I have a future award-winning children’s book series ready to launch after 40 years in hiding.

And only heaven knows how many hundreds of new business startups have benefited by my rushing attacks on their website content, news releases, packaging, media positioning, and strategic planning. Yet the most successful, sales-productive efforts I have made have come only with major investments of time.

The trouble is that upstart business owners want what they want when they want it and time is not a worthy commodity to offer when they’re sitting on a hot idea and investor dollars.

Neither patience nor perfectionism has ever been a trait of entrepreneurs.

Neither has analysis, which is typically the province of corporate muckity-mucks. 

Okay, so knocking this subject all over doesn’t settle the issue of business time pressures and the creative product. That, however, is the issue. Pushing and prodding and time-pressuring creative people may not always produce the best or most productive work, but it gets the job done.

Depending on circumstances and the marketplace and the economy (and who can depend on the economy?), a judgement must be made about whether you want to win awards or customers. Without a lot of room for awards on the walls of a crushing economy, the bottom line should be to insist on results, not pretty words and pictures.

Design awards only produce sales for designers. Copywriting awards only produce sales for copywriters. You can stop paying for your creative service providers to get more sales by putting some heat on their abilities to perform for you, the client.

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US     302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

Turning prospects

into customers

means leading

with your soul

. . . not your mouth.

Not a whole lot happening with accounts receivable, eh? Welcome to the cusp of The Great Obama Depression. As many business owners keep stumbling along, muttering to themselves that they’ll vote for the Aflac Duck if he can beat Obama (and, hey, who knows?), many others have given up wallowing in self-pity, in favor of enlightenment.

What exactly does this mean? There’s a new found awareness that prospects are not whipping out their wallets just because you tell them how great you are or how great they are, or just because you map out all the logical, rational features of your products and services.

People have not stopped buying with their emotions just because incompetent government, union thugs, and big corporations are heartless and have no clue about how to create real jobs, and really restore our economy.  

Every purchase

–including those that 

seem most rational–

is emotionally triggered.

It’s human nature to want to be sold, to want to have someone show you how what you want is what you need. But you can’t accomplish this with the words you say anywhere near as effectively as you can with the actiojns you take. As a writer, I hate to admit that, but words can only lead someone to your door. Actions make the sale.

What kinds of actions? Authentic ones. Sincere ones. Actions grounded in genuineness vs. sound bites and photo ops and slaps on the back. It’s called “leading with your soul” which means that when you effectively put yourself in your prospect’s shoes and see things from the prospect’s perspective, you are practicing empathy. Empathy sells.

Makes sense, doesn’t it?  When you buy something from a sales representative, odds are overwhelmingly in favor of you actually buying into the rep’s attitude. And, in fact, the more you keep hearing kiss-up statements, the less interested you become in purchasing, at least from that platitude attitude. Instead, you go down the street!

Who needs a salesperson filled with pandering, patronizing remarks and preoccupied with ticking off product or service features? You want someone to show you passion and conviction and authenticity.

You need only to have

an emotional buying motive

trigger pulled to justify your

wallet on the counter or

your pen on the dotted line.

So surely you don’t think you’re any different because you own or run a business? That’s exactly the point. You ARE no different. Everyone is unique, yet we are also all predictable when it comes to what happens psychologically when we make a purchase. Our egos get pumped up. Even a can of beans is an emotional purchase.

Emotional buying motives are ignited by exceptional and sincere service and by positive (and contagious) attitudes. So, how do you think you come across to prospects? When did you last ask one? Is your ego keeping you from learning more about yourself and what it takes to be enlightened and exuberant?

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

When you think 

you’re communicating

just the right amount of 

information, you’re not!

How do I know? Because you are the boss. And the boss rarely if ever gets it right the first time because what the boss thinks is “too much” or “too little” information is not what employees think, but are often afraid to ask about or say so. And when it’s not what customers think, they won’t ask or say so either; they’ll just go somewhere else.

Okay, I know it’s making you crazy. So what does the blog post title ROTFLMBOAFOYCTBPSSOHLT mean? You should know, first of all, that this “message” actually appeared on the screen of a Fortune 500 company employee, sent by a departmental teammate. Even the recipient had no clue  

It stands for: Rolling On The Floor Laughing My Butt Off After Finding Out You Caught The Boss Playing Spider Solitaire On His LapTop. The acronym is obviously an example of a text messenger gone amok and, of course, far too little information to be understood.

Sending a convoluted message is

  like telling a joke that nobody gets.

Misunderstood verbal and written one-way messages have ended in disasters, explosions, shootings, robberies, suicides, addictions, bankruptcies, firings, lost confidence, and lost sales. Even when the message receiver has perfect hearing, perfect vision, three college degrees, twenty years of experience, and is sober, confusion happens.

You already know all the little rules about not assuming things. You’ve learned the hard way that communication can be either verbal and/or nonverbal and that both of these forms have many signals, styles, applications, modes, and inferences. You have a general sense of when you’ve said or written too much or too little.

BUT — the recipient of your communication is the only one whose sense of what’s too much or too little really counts. If a receiver on the football field cuts right instead of left and the quarterback launches a picture-perfect pass to the left, it doesn’t much matter how great the pass looked. Your message is all about the receiver.

The only insurance you have for being clearly understood is to check on what’s written or said or agreed-to with the receiver, to confirm delivery, to paraphrase statements, to request feedback. I just received an important piece of mail from three weeks ago, from a neighbor who’s been away for three weeks, who got my mail by mistake.

Horror stories run rampant through the halls of shipping, transportation, and delivery companies worldwide every day. Wrong addresses, wrong times, wrong account numbers, and on and on. Your small business cannot afford communication screw-ups. This doesn’t mean harping away and repeating things.

It means accepting the reality that others do not have the same ways of thinking as you, and that getting it right the first time will take you longer and be more work than you would like. YOU must take the responsibility to ensure that the messages people get from you are indeed the same ones you intend them to get. Work at it. It pays.

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US   931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

Operating

a small business in 

times of personal trouble…

The most frequent consulting calls I get are from business owners who are experiencing personal emotional trauma, and who are trying to either ignore or bull their way through the upsets without acknowledging them.

Many talk and act as if they’re sizing up my marketing experience, but what they really want to know is if I can help them personally.

They throw little test questions out: “Uh, have you ever worked with partners who don’t always get along?” or “Have you had to deal with older family members who started a business, then turned it over to younger relatives?” or “How would you increase sales in a business where the boss’s wife had alcohol or drug problems?”

Some, of course, cut right to the chase: “I just got out of rehab and still have panic attacks, but nobody else can run the business; what can you do to help?” or “My partner is the money behind this business, and he’s an idiot and we’re on the verge of breaking up; can you help pick up our sales while we divorce?”

I have a little reminder note pasted on my workstation:  “Be kinder than necessary because everyone you meet is fighting some kind of battle.” You may have to become as old as I am to really appreciate the truth of this, but if you ARE less than 150, I can assure you that truer words were never spoken.

And there’s no discrimination that disallows business owners. We all carry our own burdens through life. How we strike a balance with the businesses we run makes the difference between success and failure. Dealing effectively with the whole mess, time after time, depends on how effectively we balance our own emotions.

Dismissing, or disregarding the reality of what we face accomplishes nothing, and often makes things worse. Jumping headlong into upsets is a get-screwed-up-quick formula that can wreak havoc on both the business and your personal life. Balance means holding the ship steady through stormy weather regardless of preferences.

In other words, this isn’t football,

and acting headstrong can get

 us sacked on the one-yard line 

We need to be able to put aside our emotional attachments; we need to be able to let go of some of the ties that bind. We need to accept that we don’t always have all the answers and be willing to go with the flow when problems overwhelm us. Can it be God or an inner spirit challenging us to rise to the occasion? Is it a test of your mettle?

“If you can get through this, you can get through anything,” my wise old uncle used to say, but he never mentioned that there would be a least hundreds of “this” times.

Life is about challenge. So is entrepreneurship. Just make sure you keep your personal life in balance with your family and those around you. If you stand tall in troubled waters, the business will heal itself. Where to start? Try some deep breathing for openers, and then begin to sort out and prioritize before you take action.   

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US   302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

“Detail” Counts

Big Time In 

Small Business

My first employee review in my first real job accused me of not liking or tending to detail. Decades later, I still don’t like it or tend to it, except as absolutely required by clients, the IRS, or a book manuscript or marketing program that demands it. And even then, I still don’t like it.

After all, how can creative spirit flow freely

 with “detail anchors” weighing it down?

And, it seems when I look back, that entrepreneurs and small business owners of every conceivable description, similarly hate having to deal with detail. Yet, meticulous attention to detail is what often makes a small business become a big business. At every level: finance and operations as well as marketing and sales.

By listening carefully (vs. just hearing) to what customers and prospects say they REALLY want, you engage yourself in the world of providing detail, and the better you do at it, the better you will invariably do at not just servicing, but delighting each person and entity that you confront.

Detail –except in word choices and design applications– is not generally an area that commands great attention from those who provide creative services.

Attention to detail is most typically the milieu of those who provide accounting and legal services, intricate products, operational equipment, and safety-oriented products.

This doesn’t mean you need to be a bean counter, brain surgeon or rocket ship c0mponent manufacturer to justify the need for attention to detail. In fact, the further away from these “expected” areas of business a customer or prospect encounters what you have to offer, the more likely you are to have positive impression opportunities.

Why? Because most people don’t expect a roofer or plumber, or dog groomer, graphic illustrator, a self-proclaimed SEO or social media  “expert,” or shoelace salesman, to be able to support product and service claims with hard evidence and factual findings –details– that boost and solidify the sales message. 

Details are what drive home the emotionally-triggered sale by providing the objective, factual, unemotional supportive features that purchasers use to justify their decisions to themselves, their spouses, their boss’s, their partners, their associates, employees, shareholders.

Details may not always be fun. But –in every sale, they prevail! Do you? Are you supporting claims with facts? Attention to detail means attention to customers and prospects . . . a practice you can never go wrong with!  

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US  302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

It’s the middle name for

most entrepreneurs, but

is it the source of

real solutions?

Multi-tasking —as in walking post haste to the men’s or ladies room, chewing gum, texting your accountant while cell phone conferencing your lawyer and signing off on a major customer delivery form on a clipboard being held by your assistant . . . and all the time knowing that in just a matter of seconds, you’re going to need at least one hand free.

Yes, entrepreneurs live in the fast lane, and yes multi-tasking is a way of life for the small business owner. But does the end always justify the means? Surely you’ve heard more than once from a filled-with-wisdom grandparent type that “Haste Makes Waste!” and have no doubt proven the truth of that to yourself a few times, true?

But now you have passed all recollection of those life experiences into the deep, dark, dingy caverns of your mind and no longer carry the need to heed such warnings anywhere near your front burner, and in fact probably harbor them back in that little storage area that holds memories of a flunked course, a failed romance and poor toilet training when you were three.

Though –aha!– the more you try to do in a hurry, the more likely you are to screw something up. Why? Because it’s been scientifically proven many times over that the human brain (though many protest the thought with what they believe to be contradictory examples) cannot do more than one thing at a time, meaning in the exact same moment.

Unconvinced?

Sit in a chair.

• Lift your feet off the ground. turn your ankles so your feet make small circles (any direction you like — one in one direction and the other in another, or both in the same direction; it doesn’t matter).

• Next, get your hands moving in sync by turning your wrists.

• When you start feeling like a well-oiled machine, try to reverse direction with your hands while maintaining the original direction your feet have been moving. Or switch and reverse foot direction from your hands.

The point is that multi-tasking may look impressive to others who are easily impressed, but don’t expect that any kind of steady diet of trying to do more than one thing at a time is going to produce some miraculous level of off-the-charts productivity to write home about.

It is not better to do half a job well instead of a whole job not well. Doing half a job well simply means the job is only half done. Period. Doing a whole job not well means that effort and determination were present, and that, presumably, something important was learned in the process. Uh, this is true at least for most successful entrepreneurs. The rest? Who knows?

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

You already know this, but

perhaps you’ve forgotten:

  You and your business are

here on Earth to make a

d  i  f  f  e  r  e  n  c  e  !

Does that mean you need to revamp your food business to offer only organic produce, fruits, meats and poultry? No. You may want to consider a direction like that for business reasons, but making a difference for others is not a pursuit that –unlike government bills and riders– has restrictions attached.

Making a difference with your business doesn’t mean you must suddenly be a better Boy Scout or Girl Scout. It does mean holding to a higher integrity, and offering goods and services that don’t inherently harm people. Cigarettes come to mind. Oh, and don’t rationalize with raves about all the tobacco industry jobs and good deeds.

That’s a big business/government style-defense. Drive responsibly, say the alcoholic beverage companies. We grow forests, say the paper mills and logging companies that strip mountainsides bare of trees. You can add your own examples here. Hypocrisy has become a mainstay of corporate marketing, PR, and government control.

You can’t make a difference on Earth

by being two-faced.

(Politicians take note.)

And —TICK-TOCK-TICK-TOCK-TICK-TOCK-TICK— time marches on, so the amount of time you have to improve the business and personal lives of those around you and those who come after you are perhaps a whole lot less than you might have imagined (or maybe never thought about!) when you rolled out of bed this morning.

Bottom line: The time to act is NOW!

Start thinking about your legacy as you’re reading this, and take just one step in the direction of putting those thoughts to work by the time you walk away from your keyboard. Carpe Momento!

Recommended guiding words:

The old hit song lyrics from Seals & Crofts —

We may never pass this way again.

“There’s no time like the present,” my father always said. “Time and tide wait for no man,” my mother always said. “DO IT” says Nike. Now, entrepreneurs seem to know this instinctively, but they also seem to limit their hurries to business deals instead of to their own internal missions. Those little voices that point to reality.

What speaks to your ears from inside your gut? It may be different than the words that come from your brain. Words from the brain can be easily over-thought, manipulative, too rational, too unemotional, too logical — the stuff that corporate and government analysis paralysis is made of — What comes from your gut has no limits.

So maybe your gut instinct to meet your down-deep-inside legacy goals isn’t finding a platform in your business pursuits? Then set up something separate to make it happen. A new division, revenue stream, referral channel, product or service line extension . . . something that addresses your true life purposes.

Running a successful business is problematical enough; why saddle yourself with yet another entity? Because if the business isn’t satisfying your inner needs to, for example, help needy people and organizations, a nonprofit charitable or educational family foundation might. What’s the worst possibility?

You start a foundation and can’t make the time to run it? Find someone who believes in your purpose to step in, and you simply provide the guiding light. You start a foundation and the goals or mission become obsolete? Redefine them. You’ve already re-invented yourself and your business at least ten times over. Well?

# # #

Hal@Businessworks.US   931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Insensitive Leadership  

Breeds Lethargic Followers

Few behaviors undermine a small business owner’s authority quicker than a corporate micromanage attitude. When you hire people to do a job, explain what needs to be done by when, and what you’ve learned to be the best way to do it, then leave them alone. Visit them and talk with them and respect their input. 

Resist the temptation to physically and mentally hover over those who work with and for you.

Stop asking dumb questions in order to feel reassured that things are going right.

The more you keep checking on the obvious (“Did you brush your teeth today?”), the more insulting your reputation becomes

. . . and the less that people will respond when important issues arise . . . the less motivated and innovative they’ll become.

. . . people who are not challenged to be innovative are not motivated, and will often head for greener pastures. Those who remain are either ambivalent, desperate, or just plain lazy: the makings of a great team, huh? 

If you hired the right people to start with, help out when asked, but otherwise leave them to work on their own. The world won’t end because a new hire doesn’t do the assigned tasks exactly the same way you would do them. In fact, odds are that if you leave them to their own devices, they may come up with an even better way to handle things.

The more people you engage, the more willing you must be to let go. Letting go, in all of its applications, may be life’s hardest task. But it doesn’t have to be hard. You can choose for it to be easy. With a new hire, that means setting the stage carefully before you put the spotlights on and open the curtain.

Employee handbooks that outline expectations, job responsibilities, mission and vision statements help get people properly oriented. Policy manuals that spell out your rules and regulations, benefit programs, etc. help keep people properly oriented.

So that brings us back to the hiring process.

And don’t feel bad about screwing up.

No boss ever gets this right the first time.

All the HR training, resources, and psycho and statistical analysis in the world cannot replace the trial and error process that produces experienced instinct and personal judgement. Sombody “fits” or doesn’t. Ask your grandfather about square pegs in round holes.

When you end up with good people, keep them good by not “riding” them, by not “getting on their cases,” by not “bugging” them with your pet peeves; they are your pet peeves, and who cares? I recently heard a small business owner ask an employee if he remembered to close the safety latch on a tool he’s worked with daily for ten years.

You can bet the boss won’t be getting any great new innovative ideas from that employee, or probably any other.

If you feel the need to assume, assume that you don’t have all the answers, assume that you have competent employees and assume they have better solutions than you — you who are in the forest with the lawyer and accountant and customers and vendors and partners and lenders and investors — you who may not see the trees.

How to make the most of motivational dynamics? Ask. Listen. Take notes. Request feedback. Encourage experimentation. Reward efforts as well as results. Create an open discussion environment and free-flowing exchange of information.

Use small frequent rewards according to need (not yours, theirs. See Maslow’s Hirearchy of Needs). Oh, and remember to brush your teeth.

# # #

  FREE blog subscription: Posts RSS Feed

  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

Marketing, advertising,

PR and sales

industry-specific 

experience?

Worthless.

An Opinion 

SALES

Give me a guy who can sell ketchup, propane, decorative plants, dental insurance, or rubberbands any day over a techie geek to sell your iPads, TVs, Wii programs, or Kindles. Geeks sell geeks. Sales pros sell people. Why think small when your opportunities are big? The geek market is small. Find people who are experts at serving customers, and teach them product/service knowledge.

Looking for an exceptional salesperson for your new snack products? Stop looking in the snack product industry. Find someone who sells railroad cars full of dorm furniture to universities. Surgical supplies? Get your search engine out of the med school dropout arena and find a classy cosmetics presenter with a sparkling, eager-to-learn  personality.

Oh, and remember that great salespeople don’t make great sales managers. Only great managers make great sales managers.

PR

Find a freelance writer who has some psychology background and who can write some slam-bang persuasive headlines and sentences for all kinds of products and services– someone who is tenacious in follow-up efforts. Forget about established, specialist PR firms and groups who tend to be more interested in their names than yours. 

The public relations field is a breeding ground for con artists. I’ve seen top PR firms charge $25,000 a month and produce zero. If they can’t make what you have to sell be exciting, you lose. If they can’t follow up fanatically to get writers, reporters, editors, producers, and publishers pouncing on your story, you lose. You can teach someone with diverse quality PR experience about your industry media. 

ADVERTISING

Skip right over any provider who claims expertise in your field, unless you’re willing to spend lots of money to make no impact. Hospital advertising is a great example. It’s pathetic. Does “Excellent People” and “We Care” float your boat? Hospitals and banks are the perfect examples of advertising waste.

Get a person or small team on board who want to help you make a difference, who know how to ignite and cultivate creative thinking applications that get results. Just because something looks nice and is clever or informative doesn’t mean that it works. It may only mean that the agency is seeking to win a design award.

Don’t settle. Do your homework and due diligence. Then teach her/him/them about your business and industry.

MARKETING

Not “marketing” like healthcare people think: physician office visits with armsful of popcorn, candy, 6-foot subs, sports and concert tickets. That’s called payola, as in bring ’em gifts and they’ll prescribe or recommend or buy your products. It’s also called bribery, and it borders on STARK Law and other ethical violation issues. 

And not marketing like Fortune 500 companies hellbent on analysis paralysis before even considering a potential packaging design, pricing structure, promotional flyer, merchandising gimmick or ad headline. Part of why big companies have too much at stake to be entrepreneurial has to do with the astronomically wasted expenses involved in frivolous product and service development and meaningless market research.

You don’t need an army of “experienced (Fill in any specialty here) marketing pros.” You need a person or small team who have a proven track-record for producing results in a variety of fields. Diversity, flexibility, and common sense abilities to work with an Objective/Strategy/Tactics framework in all types of media are what count more than “industry-specific.”

P.S. Beware “Social Media Marketing Experts” who don’t understand marketing. There are plenty of them. 

THE KEY

It’s easy to teach experienced marketing/advertising/sales/PR people what they need to know about your product or service to most effectively represent it. But it’s nearly impossible to teach industry and professional practice-specific experienced people how to market, advertise, publicize and sell.

Specialization Closes Minds 

# # #

  FREE blog subscription: Posts RSS Feed

  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

America’s

“Childish” President

is Using America’s

30 Million

Small Business Owners to 

Play Politics Instead of

Fix the Economy 

Okay, so just a couple of hours after this post was written, the man has backed down from his one-upmanship scheduling of his “Jobs Speech” and will instead deliver it the following night. While I’d like to think my post and others had some impact, truth is that Mr. O realized a bigger better political advantage to moving his appointed time out from under the GOP Debate.

The bottom line is nothing else in this post changes: Don’t expect anything new, and don’t expect jobs to come begging for employees. You can be certain more taxes are on the way to fund the man’s extremist plans to spread the wealth . . . and now, of course, to spread the fantasy jobs!

~~~~~~~~

Mr. O has suddenly scheduled what will inevitably be great oratory on our catastrophic quagmire of an economy –that he has compounded at every turn and hasn’t been able to do a single constructive thing about since 2008 — for 8PM, Sept. 7th.

He takes a childish posture in setting his stage at precisely the same time as the long-planned GOP Presidential Candidate’s debate . . . and then he says the responses to his one-upmanship are “childish.”

Talk about the pot calling the kettle black?

~~~~~~~~

Why should we small business owners and entrepreneurs and managers care?

First, because business owners want to hear how other Presidential candidates plan to fix the economy that Mr. Obama has failed to fix.  

Second, because it’s been proven ad nauseam and reinforced by every economist worth her or his salt that the only road to economic recovery is for government to WHOLEHEARTEDLY support and encourage new business job development by entrepreneurs.

~~~~~~~~

The White House knows this and has intentionally ignored thousands of opportunities to initiate tax incentives for new business job creation and tax incentives for new business innovation (leading to job creation). So, why now? November 6, 2012 is right around the corner. Why a Sept. 7th 8pm speech? Because politics beats reality.

No need to be a brain surgeon to understand this. Any small business owner or legitimately unemployed person gets the reality of it. Why doesn’t the White House? This hyped up speech will –I guarantee– be about nothing realistic. The opportunity for that has already come and gone more times than the EverReady Rabbit! 

Mr. O will pay token attention to small business, but never reach out a true helping hand. He will bury nice-sounding words in meaningless rhetoric. And therein lies the problem:

America needs jobs. New small business provides virtually all new jobs. America’s 30 million small business owners do not trust Mr. Obama. Period.

Why should anyone capable ofr creating new jobs create new jobs because of promises from a man who has a long track-record of not keeping promises? I create 50 new jobs because the government assures me of new job salary rebates or some other fantasyland benefit. The promise collapses. I am stuck with 50 people I can’t afford.

~~~~~~~~

The Issue Is TRUST.

This White House has failed to earn the trust of small business over and over and over again.

Without trust, there can be no relationship.

There can be no deal.

There can be no forward movement.

There can be no salvaging The Great Obama Depression.

There can be no economic recovery.

There can, and undoubtedly will be a lot of talk and a lot of smiles and a lot of handshakes and reassuring references and pats on the back. But –mark my words– it will all be for show. This is simply one more campaign op! Surely the Republican Debate will crank out more business-friendly job creation proposals.

# # #

  FREE blog subscription: Posts RSS Feed

  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!