What’s Your T-Shirt Say?

Would you agree that when you’re at the top of your game and performing at your best, that the business you own or manage improves?

Would you agree that your business reaps the benefits of your attitude and performance with improved productivity, enhanced reputation and increased sales?

Of course it does, so how do you overcome the plateful of daily garbage in front of you and get yourself to that point?

     One solution  that has worked for thousands of participants in management training  workshops I’ve run:  Try designing your own T-Shirt!  No, you need not be artistic. You need only be honest with yourself.

Take 3 minutes to follow these 6 steps:

1.  DRAW  (assuming you do still own a pen or pencil) and label 3 blank T-shirts (“A” “B” and “C”) on that piece of scrap paper that’s sitting by your monitor.

2.  IMAGINE  that the 3 T-Shirts are real and that each has some word or words and/or some image or images on it that represent YOU . . .

A.  The way you used to be

B.  The way you are right now.

C.  The way you want to be.

3.  NOW FILL IN  the blank space on the front of each shirt with each A, B, and C message.

4.  STEP BACK  and ask yourself what each message means and what each communicates?

5.  OKAY, NOW ASK YOURSELF  why you are at B instead of C? What’s holding you back? (FYI, Odds are it is something you are consciously or unconsciously choosing.)

6.  WHAT CAN YOU DO  now (tonight, this morning, this afternoon) to be able to wear the “C” message on your T-Shirt right now? What is it that you need to choose differently? (Are you choosing to delay yourself? It’s just as easy to choose action now!)

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EX-employees can

be your best sales source!

     Remember that young dude  you liked who used to work for you? He was the guy who moved too fast for others in the department, and never seemed challenged enough, but there were no quicker-paced jobs open at the time, and he left for parts unknown? Well, he’s back in town and working for one of your major suppliers!

     How about Old Man Muckitymuck  who retired after 20 years with your company? Did you know he’s now on the board of directors of one of your biggest customers?

     And so it goes.  If you didn’t fire ’em, and they were people who left on good terms and simply moved on or retired, they represent a potential gold mine of accelerated sales, new revenue streams, and quality employee referrals, among other possibilities.

     Even someone who’s retired and living in some active adult community,  playing bocce by day, and poker by night, has formed new friend networks that can easily include the father of a major customer or the brother of a key prospect you’re trying to sell… maybe enough to tip the scale in your favor. Y’never know!

     But you never really WILL know  until you start digging and updating and taking inventory of who is where now, and how each may have an opportunity to help your current business needs. 

     Remember that these are all people  who have a working knowledge of your business and industry. They already understand your unique selling proposition, and — hopefully — have a positive attitude toward you and your business and the work experience they had with you. 

     That fact alone makes this group the ideal salesforce. Make them a captive audience and you never know where it can lead you. It is proven. It is being done by major business leaders in companies like DOW, and Microsoft, and Coca-Cola, and Deloitte. It is just as easily done by you. And it’s FREE!

     What’s required is simple. You get these folks together a couple of times a year — perhaps in a special “off-campus” social setting where you treat them to drinks and dinner, and perhaps some overnight accommodations and special events, including an update of what’s new since they were involved… and where you see things headed… and ask for their help.

     Add to that,  an email newsletter and a password-protected page or two on your website that allows for chatroom experiences and a bulletin board for classified ad postings.  

If you’re interested in a FREE “Benefits to Your Business” summary and FREE 10-Step Plan for initiating an Alumni Relations Program in your company, just shoot an email to me Hal@Businessworks.US with “10 STEPS” in the subject line and remember to include your name, business name and a phone number where I can call you with one free (no-strings attached) update to the attachments. Email and phone number privacy are guaranteed! 

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Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

Don’t give away the store!

     As bureaucratic nooses tighten  around small business necks, it’s natural for feelings of desperation to begin setting in, and to respond by reducing prices in order to make sales. It doesn’t take long to be traveling on this road before you’re giving away the store!

     Resist the temptation to undercut your value  by offering “more competitive pricing.” Easy to say, you may say, but when the guy down the street is selling comparable products and services for lower prices, and is getting more people in his door, reality dictates lower prices!”

     Bull! You’ll only be worsening the economic stress on your business.

     Reality dictates  that you will be more successful than the price-slasher down the street by sticking to the prices you have and offering instead more value. Are you being innovative enough to offer product and service line extensions that help customers economize?

[This is not the same as lowering prices. This means offering a high-end mattress cover that zips on and extends old mattress life for a fraction of the price of a new mattress. This means adding the availability of inexpensive payroll services to the lineup of accounting practice offerings. It means adding energy-efficiency, fuel-economy, etc.]

     Do you and 100% of your staff  have a “kill ’em with kindness” attitude 100%  of the time with 100%  of your prospects and customers? Not 99%.  100%.  Truth? What needs to happen to get to 100% of the time with 100% of your prospects and customers? 

Is getting to that point going to cost you more or less in real

dollars and real stress than increased sales at lower prices?

     Like giving a salary raise  to someone instead of a one-time bonus or other reward, and ending up with a permanent long-term financial drain, when you lower prices, you run the big-time risk of never being able to raise them back up again.

     Your customers  will expect your low prices to stay low and when you try to raise them, they’ll head for competitors who offer more value.

     In the end, the smart response  to economic stress is to build and boost and promote value, and not give away the store.    

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When you quote a price,

do you quote a schedule?

     When you tell a story,  do you use a timeline?

     You’re in sales, right?  Of course you are! You own or run a business or professional practice or company department? Then you’re in sales. You work at the top crossbeam of a new skyscraper construction site? You’re in sales.

     You work inside an underground  storage container or facility? You’re in sales? You don’t work at all? You’re in sales. And since now that you’ve found out that you are in fact in sales, it’s important to know how important it is for you to make maximum use of a timeline.

     Why? Funny you should ask. You knew I had the answer, right?  Okay, here it comes. Because a timeline helps make your sales points quicker and simpler. It helps your prospects, customers, bosses, parents (and anyone you need to influence) to understand your frame of reference more clearly and more readily.

     When you propose a fee for providing a service,  for example, you must be prepared to give a target date for completion. In some cases, you can hedge it a bit by estimating 60-90 days or 1-2 hours or 9-10 months, but be quick to support the reason for not being more specific. Specific is best. Always.

     Why? (You knew that was coming, right?)  Here’s why:  For a goal to be a goal instead of just a meaningless “wish,” it needs to be specific, realistic, flexible and have a due date. (And, yes, it must be all four of those things or it is fantasy and fantasy doesn’t get things done!)

     To promise something by a specific date  gives you credibility and a certain amount of accompanying trust, which of course you need to fulfill on or notify the payer as far in advance as possible of the need to extend the time period… and why.

     You would be amazed  at how many people don’t automatically build a timeline into their planning, sales pitch, agenda, project, program, meeting, advertisement, work schedule, new product or service launch, construction or revitalization effort, financial review, or story.

     As a writer,  I find the inclusion of a timeline related to job completion to be essential, but I also find that including a timeline reference inside the actual writing –whether it’s a commissioned book or a brochure, advertisement or website– has value in and of itself.

     Part of the credibility and fascination  of the “story” or “sales pitch” will often actually evolve directly from an integrated timeline. Juxtaposing historic events alongside a biographical story, for example, or as part of “what happened when” in the “About Us” webpage, or as a schedule of events in an ad or brochure can give your presentation the teeth it needs to attract attention and create interest! 

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No, there’s never

a day that you’re

 not being evaluated

by SOMEone!

     Maybe you thought  since you run your business or department that you have passed all the tests and no longer need to be on the alert for others’ assessments? Braaaaaaaat! Wrong! You are being evaluated right this very minute by SOMEone, even as you read this.

     How do I know?  Because years of frontline experience as a consultant, writer, and teacher have proven the point thousands of times over.  Business owners, managers and entrepreneurs are high-profile folks who — like it or not — project parental images to almost all employees, many customers and most suppliers. YOU are a surrogate Mommy or Daddy. Yes, you are!

     And that image carries certain responsibilities.  You don’t have to agree with me or like what you’re hearing, but it’s the absolute truth! At some level, which is arguably different for everyone, people think of their bosses as parents. They won’t admit it, but they do!

     So, Daddy and Mommy,  if you want productivity from your employees, sales from your customers and cooperation from your suppliers (and referrers and investors, by the way), you need to adjust your attitude to make the most of the recognition afforded you, even if it is an unconscious and/or unwelcome level of recognition.

     Does this mean  you should now start treating everyone around you like children? Hardly. It does mean, though, that you need to be a touch more neurotic than you already may be because you need to be — as Thoreau once advised — forever on the alert!

     Like accepting the heat if you work in the kitchen,  recognizing and making the most of the respect accorded you is not only necessary, it is a great opportunity. Every encounter you have every day with every employee and customer and supplier is an chance to demonstrate your leadership and your integrity.

     You are being watched  when you think no one’s looking. You are being listened to when you think no one’s paying attention. You are having your Tweet read on twitter by someone somewhere who could make a difference for you and your business.

     Don’t make yourself into a basket case  over this news. Choose instead to honor and respect those who look up to you and who seek your guidance and who lurk quietly in the shadows waiting to learn from you.

     You have what it takes.  You got to where you are because you believe in yourself and your ideas. Accept the responsibility to lead and motivate and encourage and teach others around you because it will come back to you when you least expect it. Guaranteed! 

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!

Exceptionally Rewarding?

OR Extremely Frustrating?

     Common to most volunteer groups  I’ve experienced as a management consultant and trainer is that they bite off more than they can chew! Goals are generally vague and too all-encompassing, which creates feelings of frustration, prompts rapid turnover, and frequently results in failure.

     Remember that group goal structures  and criteria are no different than the ones I’ve discussed here for individuals. http://bit.ly/aaCJpz     http://bit.ly/ay6N2C   are two good examples worth checking] 

     For a goal to be a genuine goal  and not a “wishlist” item, you’ll find at the above links — among other points — that a goal must be specific, realistic, flexible, and have a due date, and it must adhere to all 4 criteria. You may want to re-read the last sentence. It contains the guts of establishing goals that work for individuals as well as groups, and it’s worth giving some thought to each of the 4 criteria.

     Why are meaningful goals  particularly important in working with volunteers. Because achievement leads to feelings of success, and feelings of success are the ONLY attributes that can sustain and justify volunteer effort. 

All other problem solutions mean little unless (volunteer group) members feel that they are progressing toward an achievable goal.

     According to  the training profession benchmark University Associates Editors Jones and Pfeiffer in one of their classic  Annual Handbooks for Group Facilitators, “All other problem solutions mean little unless (volunteer group) members feel that they are progressing toward an achievable goal.”

     One way to accomplish the task  of setting realistic objectives — based on consensus and group decision-making methods — “is for volunteers to set aside a block of time to devote totally to planning,” say Jones and Pfeiffer.

     Volunteer groups,  the much-acclaimed editing team experts go on to say, also need to establish meaningful and appropriate contracts between group members and the organization. And these contracts need to spell out what each individual can and will do.

     To function at a high performance level,  volunteers should also have regularly-scheduled group meetings, individual written job descriptions, and a permanent agenda item of “Are we meeting our job descriptions and how should they be upgraded as we go forward?”

     Leadership and accountability  require designation of project leaders and a volunteer coordinator, plus a “buddy system” orientation arrangement for introducing new group members. Rewards (e.g., expense grants, certificates, academic credits, extra training opportunities, news release coverage, commendation letters), and attention to the process that evolves are all critical ingredients in making volunteer group leadership work.    

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Your Small Business

Management Methods 

Getting Stale? Try This.

     It’s already September.  If your business is going to survive the year, you’d better get on the stick! Counting holidays, you’ve only got about 70 business days left in the year! Now is the time to hustle your butt! With Thanksgiving, Christmas, and Jewish holiday slowdown periods thrown in, you’re looking at super crunch time.

     This impending brain drain  is only going to be worse if you’re starting to feel like the economy has clobbered you into la-la land (and you don’t even live near Los Angeles!), and you and your business are getting stale.

     You’re trying? BS!  Stop trying and DO something about it! Hold a garage sale! You will get such a rude awakening by forcing yourself (and neighbors, if you’re the energetic type) to face up to the realities a garage sale produces:

• agreeing  with yourself to let go of prized possessions for a fraction of the prices you paid

• collecting  all these items together from every corner of your home

• pricing  and labeling each item

• picking  appropriate hours, obtaining necessary permits, and scheduling your life accordingly

• promoting  and advertising with posters, local newspaper ads, flyers and signs

• moving  your complete inventory into your driveway or yard or garage 

• making  sure you have enough change and single dollar bills on hand     

• displaying  your inventory in the most appealing manner (and, heartily recommended, writing an informative or enticing headline for each major piece you offer for sale

• dealing  with garage sale “professionals” who will come knocking at your door 30-60 minutes before your announced time — an interruption you can count on even if you advertise 6am; they’ll show up with flashlights; set your coffeemaker for 4:30am

• smiling  and greeting every visitor like a long lost cousin without being too pushy or too salesy

• moving  and rearranging items to keep most enticing-looking items up front and to keep table surfaces constantly filled

• accepting  that some people will rip you off by short-changing you and/or by outright stealing stuff when your back is turned — and that it’s generally best to bite the bullet and ignore these incidents by reminding yourself how desperate or deranged an individual has to be to be trying to make off with an extra dollar and a quarter’s worth of junk

• returning  unpurchased merchandise without feeling rejected

• inventorying  your sore feet and back, as you count up your meager profits

     If this experience  doesn’t turn you and your business attitude into a fresh new direction overnight, I’d be astonished. The experience of being the whole business and making all decisions and responding instantly and keeping positive customer relations as you make sales, is enlightening to say the least.

     The awareness’s  and perspectives you gain will shed new light on your business and freshen up the approach you’re taking to make the rest of this year work FOR you! 

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

When you give people the

benefit of doubt, they’ll take it!

     If it’s leadership  you seek to provide and succeed with, DO NOT give people “the benefit of doubt”! Just don’t! I think that 99 times out of 100, you’ll be sorry! You’re in sales, or you own your own business, or manage a business or major part of a business… all, one in the same; all require you to be selling something all day every day!

     When you give someone  — a customer, a prospect, an employee, a vendor, a referrer, an investor — the benefit of doubt, she or he will take it. And what creek does that leave you up without a paddle? Why set yourself up for reaping non-performance?

     Isn’t it like having someone  with a poor track-record for reliability telling you the check is in the mail? What’s the worst that can happen by you being an assertive non-believer? You end up making a wrong judgment about some one’s behavior? Then apologize and get on with life.

     It happens every day.  Life is too short to wallow in having made a bad judgment call. On the other hand, by calling the other person’s hand (politely of course; nowhere here am I even suggesting a demanding or arrogant or feisty or pushy or aggressive tone; nowhere!), you will simply be jogging a slow responder.

     My best totally non-cynical guess,  by the way, is that slow responder is a term that probably describes a minimum of half the people on the planet. And many of these folks will actually be grateful for the little prod. So stop annoying yourself with thoughts that you may be annoying to others.

     Your job  is to get your job done, right? And hopefully it’s to accomplish that task in the most respectful and considerate manner possible. But maybe it’s time to examine whether you are in fact getting your just reward, getting what you’re entitled to, and getting your due in a timely fashion.

     I’m not just talking about collecting payments here.  Decision-making delays are at least as big, if not bigger, of a culprit to contend with. It doesn’t take long for a sales pro to learn that “maybe” is the worst possible response to get from a prospect or customer. “No” means you can cut the line and let the customer or prospect drift out to see with a smile and wave.

     “Maybe” means now you have to hang on  to making repeated efforts at repeated expense with repeated energy and still only have 50-50 odds of success. People who say “maybe” or tell you to “call back” next week, next month, next year, are, in my opinion, time-wasters 99% of the time!

     They do not deserve the benefit of doubt.

     And if you give it to them,  repeatedly, you may be looking at some pretty miserable odds for ulcers and business failure. I once had a very successful and highly respected sales manager who kept this sign over his desk:

BE NICE. BE FIRM. BE DIRECT. BE UNDERSTANDING.

LISTEN. BUT DON’T GIVE OR TAKE ANY CRAP!

GET (AND VALUE!) A “YES” OR “NO”!  

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Consultant: person

from 100 miles away

with a BlackBerry and laptop.

You better believe it  that clients give more respect to consultants from “out of town.” Besides that the out-of-town guy’s perspective is “totally fresh,” clients love to talk about the fact that they have a consultant who’s “totally hosing” them!

Why?  Who knows? And who cares? How to UN-do this unrealistic, warped mindset is what really matters. The best consultants are those who get the job done on schedule, pleasantly and reasonably.

And, by the way,  EVERY client loves consultants who are willing to work on a partial performance incentive basis! Hey, why not? Prove yourself. If you’re so sure you can solve the problem, you should be willing to bet part of your compensation on it, and of course charge more … especially where sales or savings commissions are possible! You can be fairly certain the out-of-town guy won’t do that.

First of all,  if you’re serious about wanting to do consulting work of any kind — regardless of your expertise — start with and communicate confidence (not cockiness!) by recognizing that you know more about the subject than any client, or your services wouldn’t be required.

Second,  roll up your sleeves and get to work being a consultant before you’re even hired to be a consultant. Show the client how you function be getting right to the heart of things. Take any minor issue raised in a discussion and ask questions. Listen carefully. Analyze and make recommendations. Do it in a relaxed manner.

And stop worrying  about giving away your expertise by solving problems that you’re not asked to solve and that you’re not being paid for yet. If you think you can do it, do it!

Avoid getting tangled up  in contracts, long-term agreements, petty lawyer-style compensation terms (Do you want to pay someone by the quarter hour for reading your email or letter or for listening to your phone call that outlines the basic logistics of what the working arrangements will be?) Like NIKE says, Just Do It!

If repeat business and referrals  are important to you (duh!), then focus on getting the job done, instead of telling how great you are. Track-records don’t produce sales unless you’re a major name athlete. Ongoing demonstrations of knowledge and know-how, and resources, and ability to communicate clearly will land the assignment AND solve the client’s problem.

When I started as a consultant,  I hired a consultant to “sit in” as my “assistant” and then later badger me with devil’s advocate questions to force me to stay tuned in and come to terms with my own problem-solving and communication skills. It was worth every penny! (Uh, you DO remember what a “penny” is?)

Bottom line:  There’s NOTHING can compare to working for yourself! If you’re out of work, have special knowledge and skill, have integrity, communications skills, and confidence … stop making excuses and go for it. You don’t need a BlackBerry and laptop. Just start with a phone, email capability, business cards, and determination!

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It’s your business to keep

healthcare a business!

     Successful businesses  run on management that’s charged with taking responsibility to match authority. Yet we continually empower politicians to assume authority without making them accountable for taking responsibility.

     We elect and empower  people who are not business leaders, and they in turn appoint and empower other people who are not business leaders. And then we sit back and expect business leadership? You know what? We’re just not getting it.

     This whole healthcare fiasco  is proof of the pudding. It is impossible to dictate success because success is in fact determined by exercising the ability to rise above dictatorship.

     Federal Government  mandated healthcare cannot succeed because it will break what little is left of our economy’s backbone. And all of us will pay for that failure with our hard-earned tax dollars! 

     If you think $3-$4 per gallon regular  fuel costs are bad (and it was $2.75 today and rising in Eastern Pennsylvania), and you think healthcare insurance is outrageous, and that there’s a real shortage of good, qualified doctors available to choose from, think again!

     You may indeed  want to reconsider rushing to endorse the proposals our UN-businesslike Federal politicians are trying to ramrod into existence by emptying our wallets!

     If healthcare cannot be promoted  and run as a free enterprise competitive system and administered on a state-by-state basis, it doesn’t stand a chance of surviving… and the government’s feeble attempts to throw tax dollars at the auto industry will pale by comparison because the crash of healthcare will be paid for directly out of our own pockets for decades to come.

     While we’re at it,  by the way, education is the next explosion waiting to happen. Getting government hands off of healthcare will go a long way to getting government hands off of education.

     And if you’ve ever had a dream for yourself and your family, it should be for both of those events to occur. Why?

     Because when all is said and done,  NO one knows your and your family’s healthcare and education needs better than you and your family, and those needs are different in Delaware than they are in California, or Maine or Texas!

[Note: For what it’s worth, besides having seen Pennsylvania’s gas prices myself today (!), I have decades of experience as both an educator and as a healthcare management consultant. What’s offered above is NOT a matter of loose, unfounded opinion; but if you doubt, do your own homework!]

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