Are you just along for the ride

…or are you making it happen?

The physical world that each of us inhabit may be the same planet in the same universe, but the mental, emotional, and spiritual worlds each of us wake up to every morning are as radically different as each of us is unique, even when we may be living, working, and playing with common goals, grounds, pursuits, and like-minded people.

Maslow’s Hierarchy of Needs spells out how different the motivation needs are for each person at any given moment, and suggests that we do the best we can as employers to be good detectives and figure out –ongoing– what, exactly, will prompt repeat positive behaviors. 

Most people DO the jobs they have; they get through the day; they “live” for the weekend; they rise to the occasion when necessary not out of enthusiasm, but from feelings of obligation . . . or fear. Are you listening to this, dear boss’s? If it sounds familiar, you may want to reassess where your business is headed, who’s going along for the ride, and who’s making it happen.

This –2012– is not a time to be timid in your decision making about your people and your purposes if you are to continue moving forward. No, I’m not suggesting a program of ruthlessness. I am merely pointing out something you already know but have perhaps relegated the thinking to that back burner in your mind: that things are not always what they seem.

Every business owner’s greatest asset is her or his people. But just being friendly and nice to your people is not enough to lead you (and them) down that elusive path of success and prosperity.

Even in these uncertain economic times, employees today seek challenge, opportunity, recognition, and appreciation more than pay raises. Let me say that again: Employees today seek challenge, opportunity, recognition, and appreciation more than pay raises. If you just passed over the earlier reference to Maslow’s Hierarchy of Needs, stop a minute to check it out here.

This is not to suggest that money is unimportant; money earned though as part of –for example–  a performance incentive that drives new business in the door is valued much more than an annual review raise.

When companies give turkeys out

every Thanksgiving,

they are expected to give turkeys out

every Thanksgiving.

As with many government program recipients, it’s easy to become lackadaisical, uninspired, and dependent when business owners (or the government) cultivate those behaviors. But there’s no need to go off the deep end and become a rah-rah cheerleader. . . or pile rewards on people to the point of disability, or –like the turkeys– have them be taken for granted.

It doesn’t really take a lot of time or energy to pat backs; shake hands; smile; offer sincere compliments; say please and thank you with at least a flicker of eye contact (or some email boldfacing); or make a practice of telling people how much you appreciate them for their time/ effort/ support/ loyalty/ conscientiousness . . .

Take another look around you. What and who are your sources of reliability and positive energy? What and who are pulling you and your business into uninspired, negative directions? As Chaucer said over 600 years ago,  Time and tide wait for no man. Don’t delay taking action. Being timid costs money and relationships. Choose instead to step it up and move on.

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Hal@Businessworks.US   931.854.0474

You are not what you sell.

You are what you solve.

True business professionals who dwell in the world of sales, and all small business owners (who live there too) know instinctively that they are not really salespeople pushing their wares and services on others.

They recognize that they are actually problem solvers who listen carefully to customers and prospects and respond with solutions. They focus on building relationships.

The problem is that solving the problem is often glossed over, dismissed, and sidetracked in the process of communicating with a customer or prospect. How often have you heard a store or organization or company rep start out (or jump to her or his safety net when a positive response is not evident) by rattling out a long list of product or service features?

It’s human nature to talk about all the strong points and unique features of a product or service we want others to like, and want, and dive into their pockets for the money we hope they’ll produce. But human nature doesn’t move sales. Customers and prospects don’t buy features. They buy benefits.

How long will this product or service last? How economical is it? How does it work? What colors are available? How spectacular is the price deal? How great is the supplier company or organization? These are all very nice kinds of things to get across because they help purchasers justify their decisions to others (bosses, spouses, friends, etc.) BUT . . .

None of those kinds of features will trigger a purchase.

Features are rational objective things. People are motivated by emotions. Maybe they’re simply charmed by the rep, or maybe they’ve been convinced that the personal benefits to be had outweigh the expense . . . because the product or service solves their problem!

We buy benefits: how easy and convenient this makes your life, how much your friends and neighbors will admire your good taste, how great you look with/in/next to it, how terrific your garden will be when this thing keeps the deer and rabbits away, what you can do for your children’s/grandchildren’s future with the savings from this policy, how wonderful this will look in your living room/dining room/kitchen.

And how do you get someone to this decision point? 1) By listening carefully (prompt customers and prospects to talk 80% of the time!), and 2) By processing what you hear and see to show how what you have to offer can solve their problem.

Anyone can ram features down someone’s throat. This loses more sales than anything else. It takes patience, understanding, and sitting (mentally and physically) on the same side of the table, working in concert to solve the buyer’s problem.

For immediate, focused, affordable sales help, call me now: 302.933.0116

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 With thanks to my LinkedIn friend Kevin Kempler for inspiring this post

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Hal@Businessworks.US   302.933.0116

Get it in writing . . . 

The Hardest Business Task!

Yes, test your objectives. Yes, test your strategies. Yes, test your tactics. And, yes –first and foremost– test your concepts. It’s the only sensible way (before spending money on ideas that might sound great, but that fail to produce), to make sure your pursuits are solidly grounded and integrally connected. 

~~~~~~~

What’s the hardest task in business? It’s really not hiring and firing, or funding, or maintaining operations, or making sales (though HR, finance, operations, and sales people may all want to lay claim to having the most difficult jobs). The hardest task is getting it in writing. Huh”? What’s “it”? And what’s so hard about writing? Writing what? 

I believe the most challenging of all business tasks is getting your direction and contingency plans straight. (Considering widely-published SBA findings that over 90% of business failures are attributable to “poor management,” knowing where you’re going is certainly Job One for most entrepreneurs.)

Writing your objectives clearly, simply, specifically, realistically, flexibly –and with a due date attached– has proven time and again to make the difference between revenues and profits, between success and SUCCESS!

The more principals, partners, investors, advisors, managers involved, the harder the task. It becomes exponentially difficult because –to have any value– everyone involved must agree at least somewhat with every word. In other words, agreeing on a precise target is sometimes the most trying of all challenges.

Is it (your target objective) the same as your Mission or Vision Statement?

No, but it probably needs to directly reflect both.

Whatever the objectives (or goals) are that you verbalize for yourself or your business, they need to be:

A) Missions in and of themselves, and they must fit conceptually under the umbrella of your own or your company’s overall Mission Statement.

[If your objective(s) fail to measure up to your overall Mission Statement, or don’t quite fit under its umbrella, re-examine where you’re headed with things. You may need to switch gears, or direction, or timing, or desired results.]

B) Following the path of your Vision Statement.

[If this isn’t happening, redirect your focus or re-visit your Vision Statement to consider some adjustments.]

Can you make changes and still be “on-target” with your pursuits? Absolutely! Remember that flexibility (together with realistic, specific, and due-dated) is one of the key criteria for effective goal-setting. If you’re not reaching the goal you defined, be flexible enough to redefine it, or change the tactics you’re using.

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

How To Boost Healthcare

Great Medicine is not

1) The Economy  

2) The E c o n o m y

3) The Economy  

4) The Economy

 5) The Economy  

6) The Economy

Standing 30 million strong, America’s entrepreneurs and small business owners are a force to be reckoned with. But we who own, run, and manage small business enterprises are all independent-minded. Who is there to pull us together? The SBA? A joke. The White House? A bigger joke. Corporate giants? HA! Unions? Right!

There’s no rocket science here: A strong economy requires new jobs from small business. ONLY small business (especially new small business) creates real jobs (vs. artificial ones created by government and unions). Innovation is the trigger. There is –and has been since 2008– ZERO support for small businesses to be more innovative to create jobs. Voila! Economic Quagmire!  

The only recourse we have for moving forward in a productive direction, that can make a difference is to grow our businesses to the point of stimulating increased innovation, comes in two assertive steps:

• Take the time out of our business lives to do something about prompting a change in our favor. [Government has made sure that there is no other choice. If we don’t take the time, we will not have any business left to start with.]

• Prod ourselves to become more active voices in our industries and professions and in every community that supports our business, to speak up for small business.

But I don’t like having to be political, says you? Well, sadly, it’s another no-choice situation. More here on that. The point is you must behave as if you were a candidate running on the PP&N (Preserve, Protect & Nurture) Small Business Party ticket. No, you need not become as despicable, overbearing or annoying as the role models.

It’s all about speaking up for what we believe in. If you simply feel you cannot live with that option, then find someone who can fill the role for you.

Recruit an advocate. Look around your business associates, family members, and those who live in your neighborhood. Find someone who can help advance your ideas and thinking about small business enterprises to be your spokesperson. Ignite your own crusade for meaningful incentives for innovation and job creation.

Make sure the person or group you select supports your position and agrees with the need to vocalize your interests to others. You provide the road map for this effort. Should it include, for example, giving talks or presentations to local organizations? Being available for news release follow-up contact? Ghost-writing a blog?

Oh, I’m sure it goes without saying, but reminders can be useful: You won’t find someone to help with this by not looking. Start now so we can breathe more life into small businesses to make a difference on November 6th.

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

 Great leadership

 is not always transparent!

Every winning sports and business team has a sparkplug — THE one most enthusiastic, energetic, pumped-up, mover and shaker who ignites her or his teammates and gets them focused on achievement. 

Combined with what most of us might designate as leadership qualities… trust, authenticity, integrity, empathy, compassion, active listening, speaking clearly, sense of humor, teaching by example, et al…the single sparkplug ingredient, the piece that brings it all together, comes quietly from inside… and is not always transparent. 

“Sparkpluggyness“  is not tangible, obvious, or even evident in many cases. It is a fire-in-the-belly sense of desire and mission. True leaders exude it, and usually without ever even noticing or acknowledging it. It’s something that “just happens” as many have shared along their career paths.

So how does one begin to cultivate and nurture the characteristics that lead to rewarding practices of inside leadership? Do boosters work? Energy drinks? Coffee? Drugs? Ginseng?

One might best begin with a large dose of self-esteem, let that percolate into self-confidence, add a dash of deep breathing, proper exercise, enough rest, nutritional foods (and obviously eliminate addictive tobacco and alcohol products along the way), and work at mastering the ways of dealing best with your own stress.

Try whatever comes along until you find the one thing that best works for you. Is it jogging? Lifting? Yoga? Massage therapy? Playing with a pet? Pursuing a hobby? Swimming? Gardening? Painting? The answer is different for every single person. But you’ll never discover what’s best for you if you aren’t continually experimenting.   

This is all about getting in touch with your inner self and firing up that furnace. If YOU don’t know what makes you tick, you’ll never be able to know how to best figure out what makes other people tick, and how to best deal with them to get them motivated.

Even Maslow’s Theory of Motivation relies one-hundred percent on a manager’s ability to “size up” others to be able to best reward them at a level that’s most meaningful to THEM. If you give me a plaque when I most want a more impressive title, you’re wasting my interest and sense of teamwork. You will not gain my commitment.

This little piece of leadership need not be for public consumption: The more you know about what makes YOU go, the closer you are to understanding and motivating others, and the more you can succeed at getting others to achieve, the better a leader you become and the more you will accomplish, transparently or otherwise.

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Hal@Businessworks.US   Open  Minds  Open  Doors

Make today a GREAT day for someone!

Stop Business Deaths in 2012!

WASH YOUR HANDS

To Kill Staff Infections!

By now, all of us know, or have heard (or we believe instinctively) that the majority of hospital deaths are the result of complications compounded or initiated by staph infections. These can be traced back to caregivers and support staff not properly and frequently enough washing their hands.

Who woulda thunk it? Such a simple thing.

Well, not only is it true, but I believe it’s even truer (though never researched) in business. After all, it has been widely researched and is no secret that the vast majority of business failures –those that are under-financed, that sell corrupted products and offer ineffective misguided staffs and services– come from poor management.

Management (even when it’s more task than people-oriented) is all about interfacing, interacting, and encountering. It’s about keeping a clear and receptive mindset.

Open Minds Open Doors!

SO WASH YOUR HANDS!

Now I’m not talking about hot water, soap, scrubbing and towel drying. I’m talking about:

1. Closing your eyes for just 10 seconds (perhaps 5 if you’re in a meeting, and not at all if you’re driving!) before and after every encounter with every customer/employee/vendor and investor.

2. Taking a deep breath (to focus attention and to maintain oxygen supply and blood pressure).

3. Mentally (imagining yourself) washing your hands, like a doctor between examinations.

For many who try or maintain this practice, it helps to go through an actual 2-3 second physical action of briskly rubbing your hands together. The action sends a reinforcing mental message to your brain.

Do it before AND after EVERY meeting, conference, phone call, email, letter, overnight delivery, and text message exchange, for as long as your business status remains “critical.” Hey, you are, after all, being a doctor, aren’t you?

You ARE examining, aren’t you?

You ARE listening, exploring, considering, assessing, recommending, deciding, weighing, evaluating, checking and re-checking, sizing up, assuring and reassuring, projecting, planning, strategizing, and predicting, aren’t you?

And what happens to your brain when you’re on the fly and go straight from one encounter to another without  (it sometimes seems) even breathing? Go on, answer this last question. I’ll wait. Okay, and how does that stress translate to your body?

You’re not sure? Well, where do you think these come from?: Headaches, backaches, toothaches, stiff neck, upset stomach, constipation, diarrhea, short temper, edginess, leg cramps, burning eyes, skin rash, urinary infection, or worse — cancer, heart problems? Bottom line: is it worth it?

TRY THIS 10-SECOND

Make-Believe Brisk Hand-Scrubbing APPROACH

for just one week –January 2012 is a perfect test period.

Watch what happens.

Put “WASH YOUR HANDS” reminder notes on a sign over your desk, stuck to your phone and computer screen. Ask your spouse, partner, co-worker, friend or associate to ask you: “Did you wash your hands?” before and after you turn a doorknob, before and after you lift and replace your phone, start or end your meeting . . . improvise here; just keep making the effort.

Here’s what you’ll get: IF you’re honest with yourself and IF you actually follow the prescription, you will be more tuned in to each person you communicate with; you will be noticeably more productive; you will– GUARANTEED–  feel better – mentally, physically, and emotionally; you will more positively affect others around you.

You will, I promise, astound yourself!

More on 2012 “LEADERSHIP”? Come visit me and comment on my Guest Blog post at TBD Consulting’s Jonena Relth’s site: LEADERSHIP TRANSPARENCY and “I” IS FOR INTEGRITY and “T” IS FOR TRUST.

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Updated From the Best of Hal’s Christmastime Business Posts . . . 

EA$Y DOE$ IT ON

CHRI$TMA$ EXPEN$E$ 

                                                                      

“Down in Onunderoverup”? Huh? Oh: Down and in . . . Revenues and profits are down. It’s the worst holiday shopping season in memory. In and on . . . Brick and mortar businesses are getting killed by the invasion of online businesses. On, under, and over . . . Online businesses are being undercut by overkill retail sales events. Up . . .C’mon folks, let’s own up to the reality that this is a bite-the-bullet Christmas for probably two-thirds of all Americans.

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IF — like many others this year who don’t work for do-nothing, free-spending government agencies or bailed-out corporate giants — IF you happen to be having a tighter Christmas ahead than those you’ve left behind, you may want to consider three points:

• Unless you choose for it to be (behavior IS a choice), you need not think that it’s corny, hokey, old-fashioned, ancient, not P.C., or “yeah, so?” (Thoughts are things!), to consider this first point…

1)

Here’s how it goes: choose for a minute or two to think that Christmas is not all about you, except as a a joyful celebrant.

While you’re staring at your screen right now, dismantle the whole holiday stress clog-up in your brain (take some deep breaths) so you can step back with a fresh perspective and see Christmas more realistically, for what it is: the celebration of the birth of Christ.

• Okay, now, flying on the shirttails of the first point, comes this second point to think on…

2)

How have you chosen to let others (and your self) set you up over your lifetime to choose over-the-top artificial representations of this joyful event to bump the real thing off into the wings from stage center?

How have you become victimized by decades of deep and hard-hitting commercialism? 

• Have all those sales, ads, commercials, endorsements, emails, txtmsgs, and “perfect family with perfect dog in their perfect home setting” images left you with the guilties because you can’t afford that surprise diamond or vacation gift for your spouse this year? Because the kids will have to settle for the cheap iPod and a slightly used Wii? Just one chew-bone and a single squeaky toy for Rufus?

3)

Welcome to reality. It’s the same place that many (probably the majority) of your customers have been quietly and more steadily inhabiting over the last couple of years.

It’s not just you. It’s not just them. It’s the vast majority of the world that’s actively downsizing 2011 Christmas gift-giving and expenses.

Well, realizing that you’re not alone sometimes serves to soften the edge. You should, by the way, also know that I am not a minister of any kind, nor have I any religious drums to beat . . . what then?

It’s Christmas!

Skimpy perhaps by past life standards, but this is this life, here and now.

We only go around in life once, and we’re in it together:

. . . business owners, partners, managers, employees, suppliers, investors, service and sales professionals, referrers, AND customers!

In a time of year that accents good will, “blame” is a nonproductive misfit. In a time of life that businesses struggle with the economy, fixing the economy becomes Job One for businesses.

What can yours do? What can you do? What can you do now, tonight, tomorrow, to take a major step toward righting your ship?

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302.933.0116     Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!