Alllllll Aboard!

 You been takin’ the train to less stress and strain, but the holidays got in your way? An’ now you’re just tired, maxed out and wired… and the bookkeeper tells you you’re broke? Just cha-ching up the big bucks on Visa and PayPal then go find an invisibility cloak!

~~~~~~~

Yes-sir-ee-bob! It’s that time again, only this year most small businesses (maybe 20,000,000 or 25,000,000 out of 30,000,000?) are juggling numbers just to stay alive. And if that sounds even a little bit familiar, it may be time to seriously consider changing your usual holiday habits . . . modify them or let ’em go! 

If you thought you were headed into a blog lecture on cutting back your food. beverage, tobacco and drug intake, and that you were going to get another speech on yoga, deep breathing, egg whites, broccoli, sleeping eight hours, jogging in place, and counting to 10 when you feel upset, rest assured you can keep reading.

Let’s say you’re one of those hot-shot entrepreneurs who feels the need to go to exorbitant lengths to prove your business prowess by doling out a few tons of gifts to relatives, friends, employees, and customers you want to impress. Ha! Stop right there! Rein in your fantasyland generosity. Replace it with reality. Get your brain in gear!

Reality is: misappropriated gifting and charity (however well-intentioned) can strangle your ability to be truly giving and charitable. In other words, give from a position of strength. And if you’re not there, don’t push it!

If you choke off or compromise your own resources, you limit your ability to make a difference. Yes, everyone wants or needs more. But the more you give, the more you’d better have to start with, or you end up with no more.

First off, giving is not about dollar value, it’s about thoughtfulness. Gift cost doesn’t impress people as much as gift matching the recipient. This is kind of the Maslow’s Hierarchy of gift-giving. Every great leader will tell you that–on the job– nothing motivates as well as matching rewards with true needs of each individual.

Well, with gift-giving, nothing pleases like a gift that “fits” the receiver. Giving something that’s INexpensive but that fits somone’s personal interests makes a statement that you care more than a gift that costs ten times as much but has no personal appeal. [Where do you store all those old wedding gift bowls and vases and . . .? ]

There’s never a need to try to buy your way into the favor of others (if there is, you might want to start trading off friends and family for others who simply appreciate you for who you are). This is especially true at a time when the only positive economic indicators are coming from the White House and media talking heads.

Don’t let limited financial resources limit your wisdom, or your ability to expend more effort pleasing others than trying to impress them.

The question that haunts business owners in desperate times–

Are you making the sale

. . . or making a customer?

Cultivating relationships among others with whom you have no shared interests –especially in this day of technology-induced dwindling relationships and global economic demise– is harder, takes more time, and is often distasteful. But does swimming upstream pay?

Now I find these little tidbits of news — the products no doubt of fastlane lifestyles and lazy learning attitudes– to be outright shell-shocking! Growing up, I remember book purchases as major events and what seemed like the threat of going straight to hell for not reading even a miserable book all the way to the end. Yes, ancient times.

Well, aside from the obvious conclusions to be drawn from these book reading and purchasing enlightenments, that books ARE judged by their covers (and the covers had better be as smashing as the first 18 pages), there is an underlying and discouraging sign of the times suggested that the faster society moves, the lazier it gets.

Is it no wonder that technology advances have rendered us into handheld-device-carrying vegetables with no greater regard for the flow of thought process brilliance than some instantaneous, impersonal, ungrammatical, third-grade reading level txtmsg? Still puzzled why agents and publishers only want to see a writer’s first 20 pages? 

How did we get here? Leaderless government that talks education but fails to deliver or understand that self-esteem, authenticity, stress and time management, communication, innovation and motivation skills are what will ultimately determine life and career success. And that these come from reading more than 18 pages of any book.

How do we change that?  1) Work within your business to cultivate these life and career success strengths with training and incentives and support. Nurture and promote take-home values and structures that enable and empower your people and associates to “pass it on” at home and in their communities. 2) Vote November 6, 2012

America’s small business owners make our nation go.

America’s military gives us the freedom to keep going.

Channeling startup energy wisely is certainly a paradox. In fact, channeling startup energy wisely is an almost impossible task because the heat of the moment tends to override the rationality of the brain. Emotions, in other words, pack more punch than objectivity and a measured approach. Hmmm, remind you of dating days?

Isn’t this also the reason successful marketers always direct their sales messages to trigger emotional buying motives instead of rational ones? Benefits, not features. I mean, do you really care what’s under the hood if it gets you where you want to go, doesn’t break down, is snazzy, and you think it makes you look good driving it?

If a car turns the neighbor’s head every time you pull into the driveway, and jumpstarts your brain into dreaming of being a big-name, cross-country race car driver just as a result of you buckling up and adjusting the mirrors, you buy it. You may offer 101 other more rational, logical reasons, but that’s just a justification cover!

When an entrepreneur starts a business, she 0r he is typically filled with emotions that seem to run at cross-purposes. Money. Where will it come from? Where will I get the money I need? Will it be enough? Workspace. How much do I need now? Later? Where? What’s the deal? Insurance? Yikes! Equipment? Furnishings? Accountant? Lawyer? Advisory board? Employees? Benefit plans? Strategic plans? Business Plans? Hours of operation? Website? Pricing? What? Huh? Packaging? Promotions? PR? Advertising? Sales? Phone System? Reception? Presentations? Partners? Investors? Lenders? Logo?Suppliers? Branding?Memberships? Networks? Jeeze! Maintenance? Distribution? Referrers? Community? Titles? Whoa! Signage? Name? Mission statement? Elevator speech? Professional or industry relations? Goals? Target markets? And on and on . . .

According to the most recent SBA studies I could muster (the WH doesn’t want to publicize new small business data), 9 out of every 11 new businesses reportedly fail within the first 10 years, and it takes an average of 6 years just to break even financially. Pretty miserable odds for all that emotional and financial expenditure.

But —considering that your idea and your support systems are great, and the alternative is a secure go-nowhere job with the braindead government or some big corporate shabang position with nothing but ladders to climb before you sleep– entrepreneuring at least gives you adventure, challenge, opportunity, freedom, and fun.

So the answer IS: Channel all that explosive chain-reaction energy. (Try increased attention to deep breathing, yoga, exercise, power walks, eating and sleeping right.) Channel the energy into filling the gaps of business needs that you lack, so you can concentrate on what you like and do best, which will maximize your performance.

You’re lousy at writing or marketing or managing others? Hire someone with a proven track-record to step in and free you up. Sometimes just one or two people can fill all three of these for-example roles. See where and how to consolidate tasks and functions that you can pass along. (But remember responsibility cannot be delegated.)      

The point is that startup entrepreneurs need to jet down and focus their total energy on the “here-and-now” of what they’re doing: find the needs, determine the costs, fill the needs. Shop around for services. Be a detective. Line up at least 10 times the amount of money you think you’ll need. 10? Yup! Guaranteed! 

# # #

FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!