If you are Entrepreneuring

still –in 2011– you got guts!

Look at it this way, those of us who directly or indirectly choose to pursue paths of small business development –in the face of today’s upsets, intimidations, threats, and tsunami-like attempts to control every breath we take— probably deserve a medal!

The thing is there are 30 million of us and that’s an awful lot of medals. Besides, we didn’t choose entrepreneuring for fame and recognition. We don’t much care about being honored. We care about our ideas working.

We care about building our businesses to the point of creating jobs and reputations for customer service (the real kind, not some put-you-on-hold unintelligible “customer service department“).

Who does care about getting a medal? Why the very same types of self-serving, reckless spending, low life that work hard at creating all those roadblocks we and our small businesses are forced to contend with:

• From our arrogant, get-the-votes-at-any-cost-campaign-obsessed, leaderless White House with zero business know-how and the global mindset of a two-year-old

• And corporate giants (the antithesis of innovation, wallowing in incompetence and self-pity) with their deep pockets and greedy unions standing forever at the ready  

• To artificial-do-gooder-preoccupied-with-“green” academia-land, which pollutes the world of small business with theory and complexity over reality and common sense

Loose accusations? No, deeply-documented fact-based assessments.

______________________

Small (and in-home) businesses, professional practices, small business owners, operators, and managers all. We are in the fights of our lives to overcome all the disproportionate tax burdens, all the government over-regulation and controls being shoved down our throats as we try to create jobs and make our ideas successfull!

Unions and academia? Not even a step up from Hollywood and mass media sensationalists: they just get in the way. Let them pester government and the Fortune 500 companies, or –perhaps even better– each other!

UNEMPLOYMENT is the worst it has been in the United States since the 1930s. Terrorism threats are at an all-time high. Natural weather disasters are running roughshod across America, destroying homes and businesses, killing and uprooting families. And America’s allies are being insulted instead of thanked.

GAS PRICES are still through the roof, and igniting skyrocketing costs for shipping, transportation, and now food–costs unmercifully and unavoidably being passed along to consumers who are made more dependent on government controls every passing day. And America’s enemies are being cajoled instead of chased.

ILLEGAL IMMIGRANTS are pouring across our borders every night with drugs and weapons . . . and welcomed (!) in our schools, hospitals, and welfare rolls? America is on the brink of bankruptcy compounded by dollar devaluation, loss of global respect, and the compromising of our Constitution.

MR.. OBAMA is in Ireland toasting a pint of ale.The last catastrophe just weeks ago found him absorbed in worries about the Final Four basketball competition. And how long ago did he disrupt his golf trip to “dispatch” advisors to “review” the disastrous Gulf oil spill 30 DAYS AFTER IT HAPPENED?

THIS is leadership? Could your business survive this behavior from it’s leader? Like I said, if you’ve made it this far, you got guts! America needs you.

Keep it up!  Oh, and while you’re at it:

Mark your election day calendar

now for November 6, 2012.

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

The front page lead story on “Unemployment Worst Since 1930s” for your 5/21/11-5/22/11  weekend edition starts out with a qualifying statement about the recession having ended over two years ago . . .

Surely You Jest!

Your paper has a reputation among many businesspeople of  being a highly opinionated medium (vs. a showcase for responsible reporting that probes beneath the surface of what’s printed, that carries an air of integrity instead of marching to the innuendo drums of alarmist and manipulative journalism).

Like the empty stories produced by low-grade tabloid papers and sensationalist TV news programs, yours are clearly the fodder of simpletons. For your paper to survive the long haul, it will need to step up to the complexities of providing information realistically, particularly as it relates to small business.

To be effective enough to grow externally, you must grow first internally, by exercising sufficient integrity to cut the White House puppet strings . . . to actually report the news objectively and honestly.

It’s true that you’re not known for such bold moves, but consider the following:

There are 30 million small business owners in America. (And pardon me for not giving you back one of your little pie charts showing that at least 90% of all new jobs are created by small business, especially NEW small business.)

And we 30 million are not stupid!

Your thinly-veiled suggestive lead-in (one of endless numbers) is trying to say that there is no longer any recession, that the recession is well on its way out of quagmireville.

Not only is that simply not true, it is a misleading and deceptive cover-up for what you well know to be fact:

. . . that Mr. Obama and his free-wheeling taxes and reckless spending have rapidly exacerbated a difficult economy into a catastrophe.

And the truth? The truth is there is no end in sight until Mr. Obama has been replaced. No, I am not some radical conservative on the warpath, or some uninformed run-at-the-mouth businessperson, nor am I interested or capable of running for anything, except in my daily exercise program.

Surely you disagree (I assume you well know where your bread is buttered), so don’t take my word for it.

Instead, take one of your famous surveys. Poll a statistically representative number of the 30 million small business owners and ask them:

• Has the recession been over for more than two years?

• Is the recession over now?

• When will the recession end? (for those who think it’s still here).

• Why is the recession still around? (for those who think it is still around).

The truth is that the recession has not gone away, not even in even the slightest, that it will unlikely go away for another two years after the 2012 election, even if the nation is fortunate enough to unseat the power-mongers that rule the White House . . . Messrs. Obama and Biden have proven themselves incapable of appropriate, responsive leadership and decision-making.

Not only do they fail to understand what small business is really all about, Messrs. Obama and Biden have been doing their best to undermine and squash every attempt by small business to straighten out what the two of them and their union-vote cronies have made crooked.  

History proves that small business is solely responsible for job creation, and has proven itself as the only entity capable of turning the economy around. Government job creation is meaningless and a waste of tax dollars.

Perhaps your writers who opinionate on business-related subjects should be talking with real business people (vs. corporate executives and government flunkies who lack complete understanding of entrepreneurial reality. Perhaps they should do a little research on why entrepreneurial ventures represent the only real chance we have for regaining economic and employment balance, in addition to global dollar value and reputation.  

If I can be so bold as to suggest it, a good starting point is to not react to what’s said here, but to instead respond by taking a meaningful scroll through daily posts made on this blog over the past nearly four years. There’s nothing new here, except the stating of my opinion that your paper’s “news coverage” has far exceeded the bounds of responsible reporting. Maybe that can still be fixed?

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

“Those were the days, my friend,

I thought they’d never end . . .”

Has it ever occurred to you — not only the breakneck speed with which tech developments have impacted the reality of business– that our now instantaneous global communication capabilities and no-longer private existences have birthed many new kinds of businesses?

Well, I don’t often put my head up long enough to contemplate the plight of businesses other than those I’m working with (and most assuredly our new blazing brazen lifestyles have impacted all business), but an incident just took place that prompted me to consider this. 

A major, many-miles-long traffic accident back-up (New Jersey, where else?) that I found myself in the middle of, produced a stop-and-go, inch-along situation for more than an hour. I began paying closer attention to other vehicles than I might usually, and pulled alongside a truck with lots of exclamation-type messages plastered on the sides and back.

The truck signs said:

“We Destroy Almost Anything!”

And, in addition to other bullet points, the signage promised a “Certificate of Destruction” to service customers. The company name was ABSOLUTE SHREDDING, LLC. promising services for the complete destruction of data! The signage promoted accessibility via 865.575.9915 and their website address which is their name and ends in .BIZ (which I have not direct-linked because I haven’t checked it out, by the way).

Who knew?

Entrepreneurs!

Can you imagine –even just a few short years ago– the existence of such a business? (I get no compensation; I never heard of the company–or any company like it–before my stuck-in-traffic situation. And I cannot vouch for their performance being as effective as their ingenuity.

——————————————

• What businesses can you think of that would have had no reason to even exist five or ten years ago?

• What parts of your business can you adjust to accommodate recent or current or anticipated market needs?

• What needs to happen before you actually launch a new solution to an emerging need?

• How can you do this for the smallest possible investment, and without jeopardizing your meat-and-potatoes business?

• Is the risk reasonable enough to justify your time and money investments?

• How soon can you do that? How soon should you do that?

• What’s the roadblock to getting it done?

• How can you get around, under or over that?

• What specific steps can you take this week to get started?

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Hal@Businessworks.US   or   931.854.0474

Thanks for visiting. Go for your goals.

Make today a GREAT day for someone!

 Every business has two

Organization Charts.

One is invisible!

Whether you’re looking for a job, struggling to keep one, or you’re running the whole dog and pony show, you need to be aware that every business has two power charts. The official organization chart (even if there’s only a small handful of employees) is one. The other is the real one. The real one is invisible, and hard to figure out.

It can be understood even though it’s invisible, but it takes persistent and careful observation of what’s not written down or computer-diagrammed. What? Sounds like a Harry Potter “Invisibility Cloak.”

Why bother? Because it affects who gets hired and fired, who gets promotions and raises, and who gets elbowed out of the action.

And probably needless to say, every professional salesperson and business owner needs to be able to size up and use the power charts of customer/client organizations and prospective customer/clients . . . or be prepared to waste a lot of time, money, and energy chasing after the wrong people.

Decision makers are seldom the check writers.

5 THINGS TO WATCH FOR:

1. Who supplies the reliable information?

A decision maker or someone having close access to the real decision maker is the source.

2. Who has social contacts with the owner or top management people?

Social connections may have been achieved through long-standing friendships, or a spouse with good connections, or through activities in some political, community, athletic or religious organization. Or they could be more shallow and more short-lived, as with SM.

3. Which long-time employees have quietly cornered power?

Look for someone who has assumed (or been assigned) authority to approve memos, reports, plans, diagrams. Even if their initials on the project mean nothing, by making themselves a part of the approval chain, these (usually) senior employees can delay or kill a project by leaving it quietly on their desks, or in their email hold or inboxes. Negative power, yes, but it’s power nonetheless.

4. Which co-workers have relatives or former bosses in the ownership or top management hierarchy?

They may have realistic expectations of promotions that will turn them into powerful people eventually.

5. Who is currently involved in a co-worker romance?

Of course “fishing off company docks” is never okay or smart, but it happens with greater frequency than most think (including in the White House and California Governor’s mansion). Keep in mind that while some day, the relationship may end, at the moment, you might be faced with a duo commanding power from two different directions in the same business or organization. Once you understand the power structure, you’ll know how to get results and who is really important to your future with the company. . . or with running the company.

Just so you know there’s nothing new about organizational politics and manipulation: The above, with some updating added –believe it or not– appeared in the November 28, 1976 FAMILY WEEKLY as a “JOBMANSHIP” feature by S. R. Redford. Thank you, S.R., wherever you are!     

AND HAPPY SWEET 16TH TO MY FANTASMAGORICAL GRANDDAUGHTER, TALLEY! I LOVE YOU!

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Considering his long-term-do-nothing-decide-nothing-accomplish-nothing track record in both the State of Delaware and now in Congress, Rep. John Carney finally said something of substance about saving the economy:

“It’s up to government 

   to create favorable

conditions for

  business.”

At least it sounds good, though clearly his statement is the work of a professional writer, and I’m quite certain Mr. Carney’s vision of “creating favorable conditions” varies considerably from what America’s 30 million small business owners would suggest. But, taken face value, it’s a reasonably good start. Where it goes is what matters. 

Using taxpayer money to shore up bungling corporate giants as Mr. Obama did, for example, continues to be an unpardonable act of violating the public trust. So is the government’s financing of no-brainer token job creation in order to pump up fake employment numbers just as fraudulent a practice.

 (How many cone-placement people are really needed for DOT projects?) 

——————————————–

OPEN MEMO TO SBA CHIEF KAREN MILLS: 

At the very least, Mr. Carney’s comment above would seem to suggest that he (of all people!) is actually a step ahead of you. Your public statements remain as incongruously pathetic as those of the White House.

See for yourself, blog visitors:

Read SBA Chief Karen Mills’ declarations about

“How the SBA evolved through the economic crisis”

 CLICK THIS LINK TO Ms. Mills’ feature headline article 

Sorry Chief Mills, but your comments are far out of step with reality. It’s just too bad, because the SBA really could make a difference if it would only (and ironically) pay more attention to small business owners, by talking with them straight-on, instead of down to them.

Real entrepreneurs are much smarter

than the SBA acknowledges.

On the flip side, I also know for a fact that many SBA people have heartfelt intentions and that a good many SBA Loan Officers are excellent at what they do. That having been said . . .

As for your attempts to defend what we all know is a case of SBA lethargy at best, to say that the SBA “evolved” hardly represents a dynamic business passage worthy of bragging about.

Also, though your article tries very hard to pretend that the “economic crisis” is past, I respectfully suggest that perhaps some actual “down in the trenches” two-way communication visits on-site with real small-town, small business owners might provide appropriate enlightenment.

Here’s some business truth: The SBA, like the US Postal Service, is rapidly becoming irrelevant and –without major shake-ups– is headed for extinction. If you don’t think so, you’re living in fantasyland, and small business owners everywhere will agree. Go ahead and test this opinion. Ask!   

By taking up a politically risky crusade to launch a meaningful program of NEW business tax incentives for job creation and innovative development, you have the ability to open the doors to economic recovery by actually doing as Mr. Carney suggests: “Create favorable conditions” for small business.

The economy will never recover

until NEW small businesses  

get help creating new jobs!

You should know that I served two two-year terms on the SBA Region II Advisory Council (with 34 others, 33 of whom were all major corporate employees!), plus six years as an SBA SCORE Counselor. I’ve been running my own small business for 35 years, and have directly helped to launch over 500 successful ventures.

. . . And, that I am using this blog as a forum to address these points because I tried four times to submit similar comments on the SBA website yesterday, and none were ever posted.

Defending and reacting and explaining will not move us forward. In the Spirit of Entrepreneurship, I ask for you to respond with new small business job creation tax incentive action.

Thank you  – Hal Alpiar

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Stewards of Sustainability:

Show Us Your Cupboards!

The latest Gallup Poll shows 47% to 19% of Americans are opposed to raising the debt ceiling.

No doubt for perceived vote-getting value, Mr. Obama appears to be seeking to steer us away from this issue by pretending to be fast on the heels of solving the gas price disaster (which threatens to thoroughly destroy whatever remains of America’s economy) by attempting to extend oil production leases and hold more frequent lease sales.

Sounds great, but like so many other too-little-too-late White House manipulations, this horse will stall at the  gate. More oil drilling sounds good, but doesn’t mean anything. Gas prices will not change anytime soon. Why? Because too long a time has been taken to initiate action. Oh, and by the way, the EPA has to approve it too. They won’t.

As every successful business owner knows, REAL leaders faced with real crunch situations –like skyrocketing gas prices, moving debt ceilings, Mid-East tension tentacles, and let’s not forget the U word:  Unemployment— use instinct and at-hand information to act. They act first, and worry about analyzing the decision afterward.

From Albert Einstein to Bill Gates, the world’s genius’s have said that all we ever have is limited knowledge. Taking too long to make decisions is a major downfall of corporate management — analysis paralysis — and government is a prime contender. Gas pump prices have been an “immediate” issue with the public since 2008!

Your business would have folded by now if you spent three years of foot-dragging and kicking around should-we-or-shouldn’t-we options to solve a major “immediate” problem.

One need not be either Einstein or Gates to see that continually rising gas prices create continually rising shipping and transportation prices, which create continually rising food prices.

This progression (regression?) of true-grit stress triggers is like throwing explosives in the fireplace, especially when we add to the mix our continually rising unemployment rates, devaluation of the dollar, and loss of global respect.

(Ah, yes, and all the while, we tug at the small business choke-hold leash of mandated healthcare on the short horizon.)  

And we’re only addressing the relationship to small business here. Consider the even larger impact on family life and managing stress. Fuel affordability factors itself quickly into human dignity and self-esteem issues when gas pump prices exceed ability to take a weekend break visit to the shore or the mountains, the zoo or a sporting event.

Global leadership is simply a worthless wish if the nation’s economic foundation continues to crumble.

Socialist causes are draining the reality of economic resurgence.

Being “green” is useless if you can’t afford to eat!

How far are you willing to be pushed before stepping up to work for new national leadership that will take action over sound bites and voter-control agendas?

The brink of bankruptcy?

There are 30 million small business owners worth of clout in America. Use it or lose it!

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Short, provocative,

word-crafted questions

with double meanings

that make you smile

 are what sell best! BUT

they’re not waiting

to jump out

of your closet!

At the risk of looking like one of those idiotic email FWDs written by “anonymous,” here are some inspiring examples of great double-entendre marketing theme line questions. . .

• GETTING ENOUGH? (Delaware Sleep Disorder Centers)

• GOT MILK? (Who doesn’t remember the white moustaches?) 

• WHERE’S THE BEEF? (Years later, we still laugh at that one!) 

• ARE YOU BREATHING? (Stress management exercise for businesspeople and healthcare professionals)

• CAN YOU HEAR ME NOW? (Verizon has us still saying this with every static crackle)

• IS IT IN YOU? (Yup, Gatorade) 

• MOUSE GOT YOUR WRIST? (Safe-Zone Stop-wrist-pain brace for computer operators)

Add your own favorites: ____________________________________

Yes, fun stuff, and hopefully inspiring. That’s the good news. The bad news is that these short sweet nothings, these provocative, punchy few words of flair do not fall from the sky.

Neither do they get dreamed up by in-house staff people who write coherent emails, business reports and plans, even news releases, church bulletins, or local fundraising flyers (or well-intentioned poetry-writing relatives with Fine Arts degrees who want to save you money).

Great headlines that slam out great short questions are the product of many years of studying and understanding consumer psychology, consumer behavior, emotional buying triggers, and professional advertising and marketing writing. That kind of expertise costs money.

It’s your call! Not every business owner or entrepreneur wants to sell products or services by identifying them and/or the brand name with a custom-created household expression. But if you do, you can’t cut corners. Top-notch sales messages sell. The exceptional ones can literally bury the competition.

Each of the examples cited above took at least a month (and probably longer) of intensive focus and concentration.

Contrary to auto dealership mentality, words that sell are not seat-of-the-pants, knee-jerk, last-minute compositions. Even with a professional marketing writer, substantial time is required to experience a process of what I call “total immersion.”

A record-sales campaign I once produced for Great Western Wine and Champagne came only after a three-month process of picking grapes, working in the winery, giving tourists tours, cleaning the vats (a time-limit situation to avoid passing out from the fumes!), and learning about processing equipment and the aging process..

I met with the glass bottle manufacturers, the cork people, the wire and foil wrapper makers, the label makers, the glue makers; I worked on the loading dock, in the front office, and out in the field with the sales reps; learning the history of wine and how the master winemakers grafted vines together to create varietals.

Don’t believe anyone who tells you she or he can write you sales-winning words without becoming thoroughly engaged with every level of your business. It doesn’t happen, even for a 2, 3, 4, or 5-word theme question or 7-word branding line.

Award-winning author/journalist Malcolm Gladwell is the epitome of this thinking. To write about John Kennedy, Jr’s piloting death plunge into the ocean at Nantucket, he hired a pilot to fly him to the same spot and dive. When you’re seeking big-time copy, find someone with big-time experience who’s willing and anxious to dive!

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Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Is speculation

feeding your doubts? 

 ( With appreciation to Marvin Gaye and Tammi Terrell for popularizing the Ashford and Simpson lyrics in their 1968 hit song, “Ain’t nothin’ like the real thing.” It is used in this post title because it fits the message below and because it was likely to attract more visitors than the headline, “Is speculation feeding your doubts?”) 

You’re an entrepreneur of some sort. You own or manage a professional practice or small business that you started or bought or inherited. You’re pretty sharp about most things, and probably more innovative than the majority of businesspeople. Way more than corporate and government types. Not even an issue.

Management, though, and maybe the finer points of leadership, have never found that comfort zone among your greatest strengths. So perhaps you tend to rely on others for those skills? 

If others are providing the majority of practical, shirt-sleeves back-up support your venture needs in order to allow you the time to pursue sales and financing and creative idea development, you may be putting too much risk into your business.

Even if they’re half wrong, government reports claim 9 of 11 new businesses fail in the first 3 years because of poor management, and that even with good management, that it takes 5 years on average just to break even. You may want to re-read that and digest it before you respond with: 

“Hey, whatever works!” 

Why? Because your reality might speak otherwise. 

It’s your business. When you have doubts about operational or staffing issues, get out from behind your desk or dashboard or computer screen or BlackBerry, or office or garage or kitchen door (or wherever you camp out every day) and check it out yourself. In person. Regardless of when or where. Go to it! Speculation breeds screw-ups!

When you depend on other people’s reports –no matter how loyal or trustworthy they may be– remember that they don’t have your perspective or your personal business interests at stake. It’s not a matter of trust. It’s simply not their business. They do not see things with your sense of vision. Go to the trouble spot.

This is not a suggestion for you to become a firefighter, solving everyones’ problems.

It is a recommendation to take increased responsibility for operational and staffing issues that can impact your bottom line. Others, for example, may have great intentions, but intentions never led anyone to accomplishment or success. Only action does that!

If, for instance, you have reason to believe that your customers or clients or patients are not being handled properly on the phone or by email, become a customer/client/patient and see what you get back. Be your own “mystery shopper.” You can be a detective without acting like one. Ask questions. Take notes. Check resources.

You don’t need to flash your badge, wear a trenchcoat or yell “Aha!” every time you find a clue.

Instead of telling, lecturing, scolding, threatening, or intimidating someone you find is getting it wrong, consider showing her or him by example how you would get the job done. Remember how you once learned something you’re fond of? Remember that your people are your most important asset!

Leave the how they do it part up to them — as long as the task and/or attitude is accomplished on time without compromising quality or results. Food for thought: Everything need not be done your way!  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

You can count sheep, but

don’t count your chickens.

“Don’t count your chickens before they’re hatched!” my mother always warned me. As usual, she was right. God rest her soul. Were she still here, she would have been marching around the White House with “SAVE SMALL BUSINESS” placards, and made herself a thorn in the side of the sooo-unbusinesslike Obama Administration.

Mom would have waved her finger at Mr. Obama, and lectured him on the need for the nation to rely on small businesses to reverse our ever-deepening economic quagmire. She would have looked him in the eye and might have said something like:

“Son, you need to know that hope and 

 expectations breed disappointment.

And you just better get on with it!”

Mom knew what the White House fails to know, and that professional practice and small business owners and managers –and, yes, all professional salespeople everywhere know in their heart of hearts (but often forget):

Only by taking steps to get things

done, do things actually get done!

No, she wasn’t a polisci major. Mom quit high school at age 16, when both her parents died, to become mother and father and housekeeper to her three younger sisters and two “good-for-nothin'” lazy older brothers (who grew up to be lazy “good-for-nothin'”‘ uncles). She supported her “sibling family” working at a telephone switchboard.

After marrying my mailman father, she became a full-time homemaker (in the days they were called housewives). Mom knew hard work and tough economic times, but worked through it all with smiles and prayers. Her bottom line advice would be:

“Y’know, the more we sit around and plan and analyze and hope and expect, the less that happens. Because,” she would thump on her kitchen table, mocking my father’s pretend toughness, and say things that you could interpret to mean: “Because the game delays that result from energy expended could instead have been devoted and directed toward stepping up to the plate and swinging the bat.”     

(Mom was a big baseball fan.) 

Regardless of whether you are a photographer, accountant, publisher, undertaker, precision parts manufacturer, pizza parlor franchisee, shoe salesman, crime scene cleaner, mattress retailer, or social media marketing mogul, you can be sure that absolutely nothing works for your business if you don’t make it work. 

So get off your butt, get you glove and get in the game. If you prefer to be hoping and expecting, send in an application to become a monk, or join the White House staff. If you seek results and growth, listen to my mother who would tug your sleeve and tell you “Action speaks louder than hope.”

She would have concluded by saying something like:

“If there’s anything to count after you’re done with sheep and chickens, count your blessings, count your lucky stars, and count ON yourself. You and they (your blessings and stars) are all here and now . . . real. You and they are what you have. Make the most of you and them. And visit again soon.”

Thanks, Mom.

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           Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

As a writer, designer, teacher, 

artist, architect, landscaper,

jewelry-maker, stylist or stage

performer, if you’re not

risking . . . you’re not

being honest!

With special thanks to author Mary DeMuth for the three great words: “Risk being unliked” which were featured in her article, “A Smart Approach to MEMOIR” in the June 2011 issue of The WRITER.

Those of us who create for a living, who own, operate, or manage creative businesses understand immediately what the “Risk being unliked” message is all about. And does it apply to professional selling too? Absolutely.

Whether we create with computers or paint brushes; with crafts supplies, hair, or music; with classrooms or pen and paper, or with the ways we communicate our sales messages, we must –as Ms. DeMuth so aptly puts it– “Tell the truth as you understand it. If you’re a writer,” she says, “you have a moral obligation to do this.”

I propose that truth-telling applies to all businesses, even the least creative.

When your focus, your branding, your website, your messages, your employees, and most importantly YOU are all about telling the truth as you understand it, you are setting yourself up to cultivate strengthened long-term high-trust relationships. Those who unlike you for it are not those you want to deal with anyway.

Honesty is (still) the best policy!

I’m not suggesting any limitations here. What’s the best way to express this idea to people who earn their keep with their creative talents? Could there be any greater and more meaningful statement than the following six words from Shakespeare?:

To thine own self be true.

When you believe heart and soul that the line, the dimension, the color, the musical note, the arrangement, the word choice, the emphasis is what your gut, your intuitive experience, says it needs to be, go with it and don’t waste time worrying about winning a popularity contest. People will judge your authenticity, not your masks or apologies.

For ALL business pursuits, not fibbing to or misleading customers, employees, associates, partners, referrers, investors, professional advisors,  lenders, and the various communities you serve is just one chapter of your build-a-better-business book. Leadership transparency is another. Honoring commitments is yet a third. 

Delivering exactly what you say you’re going to deliver –and more– exactly when you say you’re going to deliver it is the standard by which others will continuously measure your business performance.

There’s risk involved in all of this, but as with the mark of true entrepreneurship, the risk is always a reasonable one. We’re not talking about harnessing creative spirit here. In fact, if anything, the suggestion is to set it free, and to recognize that the results produced by an honest free spirit outperform those born of smoke and mirrors.

Don’t throw the tending to details, business conduct, and tight-fisted money management out with the baby’s bathwater simply for the sake of being more expressive in the products, services, and ideas you create. But do stop cowering away from being straight-ahead with your work and with all those you come into contact with every day.

Your behavior is of course your choice. Where do you think your reputation comes from?                                            

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

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