The quickest fix for

“Nuttin’s Happenin'”

. . . is to ACT NOW!

NOW, while we’re on the cusp of

The Great American Work Slowdown. 

Christmas is just a week from Saturday. Everyone (except for rambunctious entrepreneurs–there’s some other kind?) is moving more slowly at work. The rank and file are increasingly preoccupied with office and neighborhood parties.

Could this be true? Is it just my imagination? Are you grinning nervously at that thought or at what I might be tossing your way in the next couple of paragraphs? 

                                                                                                 

Well, if you’re in that “rambunctious” crowd I mentioned, you probably wait ’til the last minute to shop, hate to waste time making the festive rounds but find that a couple of stiff drinks help make those swashbuckling business status-climbers and oozy neighbors a little more tolerable . . . and it’s all good practice leading up to that big week of dysfunctional family gift-giving gatherings! 

Put your mouse down for a nap.

Get up from your desk or work station or laptop, and stop reading this blog (I trust you that you’ll come back). Now, DO SOME thing. ANY thing! It doesn’t matter what you do. What matters is that you do SOMEthing.

Take a walk around the block. Eat a cookie. Take a bathroom break. Turn the music on or up. Draw a picture. Get away from the monitor and keyboard and take some deep breaths. Shake your head like a wet dog. Clap or briskly rub your hands together. Take a slug of cold water.

Appreciate that by breaking your concentration, you are also breaking some element or accumulation of stress.

Don’t quit yet. Don’t rush back to the screen. Gently close your eyes and take ten seconds to massage your temples or the back of your neck (counter-clockwise stimulates more blood flow).

Pick up a pen or pencil (you DO still have one?) and a piece of scrap paper. Write or draw or diagram the first thing that comes into your mind . . . like a creative branding theme exercise! 

It absolutely doesn’t matter what you record (and no one but you will ever see it anyway).

Go ahead. I’ll wait. ………. Good!

Next, draw or write or diagram the first thought you have about something you can do at 9 o’clock tomorrow morning to pump up or booster-shot some part of your business into action right away.

Maybe it’s a new direction. Maybe it’s solving a nagging problem. Or it’s reviewing reports or articles you’ve been shoveling around, or checking websites you’ve been intending to visit, or having coffee with the new (or oldest) employee (or supplier/vendor/sales rep) and listening?

Perhaps you haven’t made enough time lately to initiate collection of customer feedback? 

No matter how small a step, just make it an ACTION step. SOME action always beats NO action! I hear from blog visitors all the time that success comes from having a bias to action. Do you? 

# # #

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

You own or run a business

or professional practice,

so you’re filled with stories

 . . . and people have been telling you for years that you should write a book, right? And, HA!, you laugh it off, right?

But somewhere deep inside, you think you really DO have a story worth telling and that you, well, who knows, you could maybe even be the next John Grisham or Annie Proulx. After all, with 37 trillion boring text books already out there, this would have to be a novel. So, fiction it is.

Maybe at some point in your life, you even got up the nerve to get started?

Somewhere, buried in the back of a drawer, or deeply embedded in some tech thing-a-ma-jig (let’s hope something more recent than a, er, showing my age here, a floppy disk?) you have knowingly and hopefully saved your original scribble, no doubt based on some dialogue with one of your prior six or seven spouses, or long-(almost)forgotten soul mate…or a much hated boss!

And now that you think about it, if you can dig the whole mess out, it probably wouldn’t take much to finish it off, true? Even if you were starting from scratch, you could probably zoom through the first bunch of chapters before your spit even hits the ground!

Oh, just imagine–your name in lights, TV interviews with Charlie Rose and Oprah, book signings where you toss each signature pen over your shoulder.

Have I got news for you, Brothers and Sisters!

First, if you can pull an engaging story together in less than 40-80-hours a week for a year or two, and whip it into presentable format for soliciting agents and publishing house editors, your first name must be Miraculous.

Second, as hard as the plot, character development, storytelling, dialogue, writing, editing and proofreading is…expressing the right words in the right ways…finding a good agent who will find you a publisher is harder still.

You should know that whatever you write will never be good enough for 95% of those you seek to cornerstone your career. EVERY time you send out a query letter or first five or ten pages, you will find errors and weak stuff in your work that sucks AFTER you send it out. GUARANTEED!

“Well, just bypass all that garbage,” you say. “Just self-publish it. Then who needs agents and publishing house editors?” Uh, YOU DO, unless you’re also a marketing whiz with deep pockets, and prepared to be your own full time publicist and promoter as well.

Writing a “hot” news release is a skill all by itself.

Then after it’s written, you need to know when, where and how–and have, yes, the tenacity–to get the right person receptive enough to give it coverage. 

Ahh, and then there’s the next release or two or three or four, plus a media kit.

But could be you just want 26 copies printed (to perhaps impress the former spouses and all those stray children…and of course your mother!)   

So back to the agents and publishing house editors (assuming you have a day job and would have a hard time adding another full time one to your schedule). These are categories of people who tend to exude creepy-crawly and sometimes pompous attitudes.

They must spend most of their lives locked in closets from the best I’ve been able to determine.

Most avoid having any online presence. Most are so swamped with so much drivel submitted by so many drivelers, that they start to think of themselves as saintly and will only consider work that is 110% (that extra 10% always a brain-tickler) letter perfect in both content and presentation. Exaggerating? I wish! 

They use one of about four variations on the same theme for rejection explanations, almost always accompanied by a set of pat-you-on-the-back-of-the-hand encouragement and oh, such humility, that they of course can’t possibly know what other agents might “really relate” to your work so, pat-pat, send your review requests elsewhere (and keep the drivel clutter going!).

Here’s the bottom line:

You want to write a book? Write! Then rewrite, rewrite, rewrite, rewrite. OR just call me and I’ll rewrite what you’ve written to make it better OR I’ll write your story for you – your novel, or your memoir, or your company’s story, or your marketing or branding program, or your news release (which I will get coverage for!).

Click here for some of my latest work.

# # #

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Stop Dreaming!  

Hope for economic 

change will not come 

from Washington.

It can only come

from YOU! . . . 

Roll up your sleeves!

CALLING ALL ENTREPRENEURS . . .

It’s time to step up to the plate, and accept the fact that we are not just the movers and shakers of the business world, we are quite literally the catalysts of society. Washington is not about to solve the economy or hand over the job creation tax incentives we need in order to get the job done.

We have to make things happen on our own.

Lest you have any doubt (or in case you’ve bought into token SBA talk), here’s some food for thought:

• America’s small businesses have been painted into a corner. Billions have been doled out to corporate giants (to appease union voter support instead of solve the problem). Recipients are using tax dollars to dig themselves deeper into the holes they created.

When entrepreneurs dig into a hole, they get up and out, and try digging someplace else. 

• Like a fancy dinner out with one’s spouse while the baby starves, a long trail of reckless spending has been carved out for creeping socialism programs that have no ability to do anything for the economy except increase the deficit.

Entrepreneurs consider worst-case scenarios and then take only reasonable risks!

• Next, we face the national healthcare plan that can bankrupt more small businesses than any other single act in history.

Forcing entrepreneurs to pay for healthcare coverage (including for illegal immigrants!) and deleting the free-market competition that has made America’s healthcare program the world’s best, is pure blindness.

• Now, we can choose our own healthcare professionals, institutions and methods — choices that will be eliminated. Many top  doctors are already seeking early retirement and new careers.

The tax-cut game is back to stage center (a diversionary tactic?) — all while unemployment continues to worsen. So, timing-wise, it’s back to the “He who hesitates is lost!” entrepreneurial spirit.

A prosperity direction?

Let’s remind ourselves please that just a handful of entrepreneurs is more likely to save our economy than all of politics combined. 

Why?  Because only entrepreneurs understand how to make things happen, and then make them happen. The antithesis of government and big business thinking, entrepreneurs believe and practice the philosophy that some action is always better than no action, and that “if it ain’t broke, fix it anyway!” 

Throughout U.S. history– from Henry Ford to Dale Carnegie to Thomas Edison to Bill Gates to Mary Kay Ash and Oprah Winfrey–  it’s been entrepreneurs that have achieved their burning desires, and created jobs, who have overcome crushing economic defeat, government incompetence, and corporate greed.

It will happen, this straightening of the crooked path, but only when the innovative pursuits of entrepreneurs are able to create new jobs. It is that innovative spirit that throbs deep within our existence as the guiding light and stronghold of leadership in the free world.

Sure, we can choose to wallow in misery–as many terrorist forces would no doubt relish–or just as easily choose to make an active and conscious choice to give America genuine hope and genuine change.  

How will this happen?

We who are blessed by America’s freedom, will help it to happen by what we do with every day, and with the gift of life each of us carries from dawn to dusk.

What we DO with that, how we use it to grant others freedom from oppression and depression, each in our own unique ways, giving others our own unique kinds of pats on the back… is how it will happen! 

We shall rise up as supporters and igniters, lending and offering the incentives to make forward motion possible. By putting our shoulders to the wheel, and marching alongside others, moving in the same directions of enlightenment, we will make the difference.

The investments we make of ourselves in ourselves, and in clearing the way for those who have the gift of making lemonade from lemons, will make the difference.

Think about someone you know who glows with that “git ‘er done” energy and drive…reach out with belief and encouragement…it will work as surely as even the tides rise and fall, and the moon fills with light. 

# # #

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Well, It’s Your PEOPLE,

Of Course!

Whether it’s your spouse helping with bookkeeping while you run a home-based business, or it’s a workforce of 3 or 300 or 3000, if you are not doing a GREAT job of motivating each of them, your business will never get where you want it to go.

Having the world’s greatest business plan, fat investors, and full access to cutting-edge tech systems and equipment means zip without committed support from those who work with and for you! Your PEOPLE are your most important asset!

And that kind of support only happens with your consistent leadership by example.

Job one is to do whatever it takes to figure out how to best open each individual’s mind, then open it, then keep it open.

Because open minds open doors.

 

The more people are encouraged to think for themselves, and to think in innovative terms, and to always think first of customers, the more opportunities they will create — for both the business and themselves, which translates to steady growth.                                                   

3 Key questions to ask yourself (and answer) in order to succeed and grow:

_______________________________

1)   Can you readily identify and separate your internal and external customers?

2)   Can you really tell the difference?

3)   What percentage of every day are you marketing to them?

This set of questions and answers is all about your ability to market your people, market to your people, and market through your people.

Successful entrepreneurs focus intently on these (above) fifty or so words . . . take a minute!  

 _______________________

Do you think that the meaning of customer service is to have dedicated customer service people?

Successful entrepreneurs charge every employee with customer service responsibilities all of the time. Parttime assistants as well as the most senior officers need to be able to handle every customer service issue at any time.

Customer service interruptions should be the rule, not the exception. 

Can you “ask, don’t tell” with the words you use? Unless you’re a creative director guiding designers and writers, can you “engineer, not architect” with verbal pictures you paint? 

When you lead by example, can you diagram ideas, and resist “giving orders” in favor of putting others and yourself on the same side of the solution table?

Successful entrepreneurs recognize that marketing through their people means being careful with what is said and how it’s said.  

Are you breeding entrepreneurs (and can you manage them)? Or are you breeding investments in the status quo (and can you manage that)? Are you encouraging enough reasonable risk-taking? Are you rewarding failure when great efforts are expended?

Do your actions take the 5-step direction of:

1) THINK

2) CREATE

3) THINK

4) INNOVATE

5) THINK

?????

Creativity only happens when thinking stops, and innovation requires re-activating THINKING in order to take the creative ideas all the way through every step of the strategic process from concept to launch, with all anticipated needs addressed. 

Then THINK AGAIN — Assess the innovative plans and designs.

# # #

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

If you didn’t know you,

would you buy

what you have to sell,

from you? Are you sure?

MacDonald’s sells consistency, not hamburgers. Golden Arches customers know they can get the exact same fare prepared the exact same way at any of their “I’m Lovin’ It!” locations in the world. It’s like a security blanket for your stomach (assuming your stomach can stomach what’s served up!)

Revlon’s founding family president Charlie Revson was often quoted as saying “We don’t sell cosmetics; we sell the promise of sex to single teenage girls!” Airlines don’t sell seat rentals; they sell destinations. Churches sell redemption and hope. Disney World sells brain escape. IT businesses sell “solutions,” but often just add more problems.

Self-appointed SEO and Social Media “experts”? They don’t seem to know what they’re selling. But –by now– YOU must have a pretty clear idea of what works for you, or maybe not . . . 

How about YOUR business?

• Are you putting out “mixed messages”?

• Do those people you seek to attract as customers get it?

• Are you presuming or have you actually asked them?

• Do your customers buy what you have to sell, or what you claim to be selling?

• Are you selling real products and services or images of what the benefits are that one gets from buying your products and services?

• Have you made your marketing effort an exclusively online production?

If you are selling benefits (and you SHOULD be, by the way), does that represent some sense of ethical compromise to you? If you’re not doing that (and instead emphasizing and selling features, for example), has it occurred to you that your competitors surely are or will be selling benefits?

Do you think you would have lasted long in the passenger airline industry selling short-term rentals of seat manufacturing components while competitors sell happy couples skipping through the Caribbean surf or exploring Mediterranean fishing villages, or visiting Hawaiian mountain waterfalls, or diving off Mexican cliffs, or singing and dancing in Austria’s Oktoberfest?

When did you last sit still long enough to really take apart your sales message and examine the pieces?

Do the words work? Do they sell? Is there one word too many or too few? What you think you’re saying and what in fact communicates may be two separate things. How does your sales message look? How does it feel? What’s the intent? What did you discover by answering these questions?

How can you tweak or adjust or revamp or update what you have to make it better? To make it sing? To make it reach out and grab? If any of this leaves you puzzled and you are earnest about improving the process of selling what you’re selling, call me. No telephone fees. No strings attached. I’ll give you ideas. If you want more than ideas and I can’t help you, I can point you in the right direction.     

# # #

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

A Wandering Mind

Gathers Much Loss

Every minute of every hour of every day, conscious and unconscious negative influences are fighting for your attention.

You own, run, manage, just bought, started, are planning to buy or start, or inherited a business. The last thing on your mind is your mind. You cast away all those inspirational quotes on Twitter and in church, and those gems of wisdom from your six-year-old.

You have no time for the “You become what you think about” writings and teachings of Napoleon Hill, Brian Tracy, Wayne Dyer, Zig Ziglar, Deepak Chopra, or the hundreds of other thought leaders. Yeah, you’ve heard the “As you sow, so shall you reap” line from the Bible. In fact, you have your own been-there-done-that style version: “What goes around comes around.”

But without being consistently grounded in this thinking, you run the risk each day of your thought-stream leading you down an unhealthy path. In fact, you can be obsessed with negative thoughts that create business loss and not even be aware of it.

Taking inventory might be a good suggestion. How can you find out if your mind has slipped over the top without you knowing about it? Try this illuminating exercise:

Ask some friends, associates and family members whose opinions you value to tell you what animal, what musical instrument and what song they most closely identify you with, and why.

They’ll probably laugh. Simply say you are doing a study and explain no further.

• Be clear that you’re looking for their straight-out opinions.

• Do not interrupt except to ask for clarification.

• Do not refute, rebuttal or defend. Just listen, and take notes.

• If you’re not sure you understand, ask for examples.

• Whatever you get back, take it on the chin.

When you have the input of five or six people, decide if there’s any pattern or overlap. For example, do four of them think you most remind them of a snake (or wild boar?), and a kazoo, and a song like “Angry Eyes”? Well. Organize the input you get to see if it makes any sense. Prioritize. Evaluate. Decide how to get more positive stuff and less negative stuff.

Feeding on daily TV show lineups can produce a steady stream of negative-related people and situations which can take a toll on  behavior and prompt offerings of defensive reasons and excuses for every action. Dr. Andrew Weil has been known to prescribe “No News” for a week to some distressed patients.

If all your mind does is think about cancer, or your weight, or your age, or your bank account or bills, you are going to (like rolling a snowball) generate more of that kind of thinking.

When some one’s thoughts are preoccupied with having an affair, it will be hard to pay attention to their spouse. A new baby or puppy in the house can drain your ability to stay focused.

Behaviors. Behavior is a choice. A negative mindset is something we bring on ourselves. Directly or indirectly (and often obscurely), we make lousy behavior choices. Regardless of the who, how, why, when, and where, if you’re feeling misery, failure, or frustration, accept that you are choosing it.

Take some deep breaths and choose instead to change the channel in your brain. Self-control leads to leadership control. The world’s greatest leaders are masters of self-control. Self-control means exercising compassion as well as passion, and being focused on the journey –not the destination– as the source of achievement.

When your mind is healthy and you’re concentrating on something, it –like a spotlight illuminating the outer edges– will be fully aware of what’s going on around you as well as what you’re targeting in front of you. You can do it. Choose it. Practice it. Keep choosing it! (Yes, you can call me for a little coaching!)

If you work at it sincerely and haven’t experienced remarkable change in three weeks, I’ll be astounded. Yes, after thousands of success stories with zero failures, I will be astounded!

~~~~~~~~

931.854.0474   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Follow, deliver, be urgent

and reckless

hardly sounds like a

success formula, but 

. . . NOTHING in business is more telling about the character and integrity of an individual or organization than the honoring (or not) of commitments.

1. Consistent follow-through and follow-up

2. Delivery of what’s promised when it’s promised

3. An all-pervasive sense of urgency, and 

4. The reckless pursuit of customer delight

. . . are the marks of true business leadership.

Underpinning those magical business attitudes are respect for others, and a mission to maintain quality and value at every turn.

Besides –that all by themselves– those qualities make for explosively productive marketing and branding programs, regardless of the nature of the business or the goods or services offered.

Humans buy benefits first, attitude of the provider or supplier second, and product or service features a distant third.

Who knew? Not most business owners (who continually insist on marketing features first, and who routinely dismiss attitude issues as ones that impact the bottom line, and that they have little or no control over).

In fact, benefits and attitude offered are the engines that drive the bottom line. They are also largely a matter of choice. Attitude is 100% choice. If product or service benefits are limited, it’s because someone at some point didn’t recognize or flex that 100% choice muscle in the process or decision making about what to offer customers. But choosing a corrected attitude can upgrade the benefits.   

The only problem is that I can just barely think of slightly more than a handful of businesses in my lifetime that actually deliver consistent follow-through and follow-up, delivery of what’s promised when it’s promised, an all-pervasive sense of urgency, and the reckless pursuit of customer delight.

You?

What happens when you put these four yardsticks up against the ways you think and the ways your organization is doing business right now? How do you and your business measure up?

Are your weakest-link areas ones you can correct/adjust/improve or boost on your own, or will you do better to enlist outside help? How big of an issue are the expenses associated with getting expert input? What’s your opportunity loss?

You could well be, for example, losing more dollars worth of business opportunities right now because your and your business’s emphasis are on the least productive points (like marketing features?) which could easily be costing you more than to bring in a professional specialist who can help you stop the trickle before it becomes a flood.

If you go this direction, be careful about who you choose to step in. Make sure that that team or group or individual exemplifies the four points identified above. Yes, there are plenty of earnest and capable individuals (especially) out there who can deliver the results you seek. Do due diligence. Ask for references and ask references for references. Use your gut instincts.

~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

P A Y     N O W !

F o o l e d   y o u,  h u h ?

(You thought maybe the two words were: %@~&  *#^! ?)

Well, consider this: The last thing small or medium-size professional practice or business owners or managers want, is a surprise!

Nobody wants a management or staffing surprise. Nor an operational or equipment surprise.  And –in my lifetime, and discounting the futile pursuit of a winning lottery ticket– I’ve never met or even ever heard of anyone in search of a financial surprise! 

News Flash . . .

Unexpected, unplanned-for immediate

payment is due on the spot!  “PAY NOW!” . . . OW!  

Unfortunately, with many (normally till-dipping) hands being forced by sputtering national and global economic crises, financial surprises have become all too common going forward from 2008.

The kinds of trigger fingers that pull off high-pressure instant payment demands are big-time stress creators. 

Listen,” he says into the phone, “your 4pm Friday order requested RUSH delivery; it’s 8am Saturday; if you can’t get here to open your business and pay the $742.37 due, I have no choice but to ship it back and you’ll get it in a week or two!” (AAaaack!) 

                                      

I’m sorry no one told you that the minute you sign this, like you just did, you are guaranteeing immediate cash payment of $27,000.

If you can’t come up with that amount by the end of the day, a warrant will be served requiring payment in full in ten days plus $5,000 in interest, late fees, and attorney costs.

So what’s it gonna be? 27 now or 32 big ones a week from Thursday?” (AAaaack!) 

                                             

The good news is that you have no outstanding delinquencies.

The bad news is that you have only until Friday to produce $38,579.46 in back taxes for the IRS Agents who called to say they’ll be here at 9am sharp.

No, the accountant didn’t know that the prior accountant had been withholding the withholding . . .” (AAaaack!)

                                      

Are you getting ulcers just from reading these? Okay, well, maybe at least a little lump in your throat?

How do you think YOUR customers, clients and patients feel about YOUR collection tactics? Are you leaving them breathing room? Have your policies stretched enough to accommodate today’s hard times?

Are you taking full advantage of the opportunities to strengthen your reputation for being a high-trust, integrity-based, good citizen business by helping out those who’ve been loyal patrons?

People who were there for you when you needed customers, who have returned time and again, who have referred others, who treat you and your staff like members of their community. (To borrow an old slogan from the world’s leading experts in product and service consistency and change just one word: THEY deserve a break today!)

You “OWE” it to them? Absolutely.

And when you SHOW it to them, sit back and enjoy the magic carpet ride it puts you on! Your business will fly over the competition and never slow down because everyone appreciates a business that proves its appreciation for the business it gets!

No need to give the store away. Simply do what you can to make it easier for your customers, clients and patients to pay for the goods and services they purchase from you. . . the same way you’d like suppliers and vendors to treat you.

We all need to lean a bit on one another these days, and surprise financial demands and pronouncements serve only to short-circuit those opportunities to cultivate and build a loyal following on human values.

Dignity and respect and helping others go the extra mile accomplishes more than shouts, pouts, threats, and late charges. Idealistic and naive? No, realistic and experienced.  

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Robbing Peter to pay Paul is

not a long-term survival policy!

And here we have the government, forcibly seeking control and injecting its uninformed, inexperienced naivete into private industries.

Here we have federal “leadership” essentially robbing businesses that should instead be receiving tax incentive support to bail out the government’s reckless spending sprees that have accomplished literally nothing except pile up additional deficit burdens.

Once again (or more accurately, “still”), SMEs (Small and Medium size Enterprises) stand quivering on the cusp of business-survival-threatening, ill-conceived, politically-motivated federal healthcare legislation.

This impending healthcare doom affords business owners and managers one of the greatest opportunities for self-destruct since before the Industrial Revolution. But before you jump from the roof, consider how to avoid last-minute meltdowns.

BESIDES the fact that major Medicare funding will be redirected to Medicaid coffers because . . .

(it has been strongly suggested — but not dared to be openly acknowledged — that “Medicare recipients are mostly seniors who will die anyway”)  

. . . the bulk of the program will be supported by contributions from businesses, which will be forced to provide coverage for those who don’t earn it! 

A seven-year-old recently confided that “it doesn’t sound like there’s much care in the healthcare thing!”

Well, there’s most certainly not any “care” for the world of small and medium-size business. Let’s remember, and not incidentally, that entrepreneurial venture job creation is repeatedly pushed to the forefront of economist agendas as the most important key to economic recovery. So why the government’s deaf ear? Politics.

Tax and spend, and more government control, apparently beats life, liberty and the pursuit of happiness.

So what’s a small business owner to do?

• First, fight back! Work with other businesses and local organizations to promote the need for government to support meaningful job creation tax incentives for small business.
• Do everything you can to influence government representatives to repeal the mandated national healthcare plan and to override any veto of that repeal. Support free-market competition healthcare. It’s the only way to choose your own physician and treatment plan. It’s the only way to keep talented physicians working as physicians.

(A 5-star heart surgeon I know is considering being a horse trainer because he can no longer afford skyrocketing malpractice premiums!)

You need a consequence?  You will pay for it

 many times over in the coming years! 

It offers you no benefits.  Is that enough?

• Second, do NOT rob Peter to pay Paul. Just because Washington is trying to get you to think that way, it is not healthy business. It’s like taking loans to pay back loans.
• You are playing with fire if you decide, for example, to ante up the no-chance-of-winning healthcare dollars you don’t have by cutting back, for example, on your marketing budget. Marketing is (or should be if it’s not) a bottom line accountable expense.

Marketing is your only chance to drive the business in the front door that the government is pickpocketing the revenues of from you and taking out the back door. At this point, economic survival is all about cash flow. Bring it in faster than it goes out!

If you’re forced to cut, take your scalpel elsewhere! Simple, huh?      

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

 Merger, Acquisition,

Bankruptcy…

Loan, Record Sales,

Relocation, Fire,

Flood, Robbery, 

Management/Staffing

Overhaul… New Product,

Service or Market…

Bad Press, Economy, Stress.

How rare it is that small and medium size enterprise owners and managers have the foresight to reorganize their operations proactively. What’s that childhood message we get? “If it ain’t broke, don’t fix it!”? Well, that little rule of thumb might have been a truism when we were kids, but –in case you haven’t noticed lately– the world has changed, and so has business.

The strongholds of entrepreneurial leadership ushered in by today’s technology have actually helped to bring about business and market transformation by practicing the exact opposite credo from what many of us grew up with. Today, entire companies are devoted to the idea that “If it ain’t broke, fix it anyway!”  

And so, for the most part, in entrepreneurial ranks today, it’s the young who are the brave, who take reasonable risks — and who stand alone as representing the only real prospects for reversing our still desperately sinking economy.

But before you go rushing off to do this new jobs stuff, and leaping blindly into some expansion plan that relies on what you are NOT an expert at, remember to“stick to your knitting!”   

Only new and revitalized small entrepreneurial ventures have successfully stood the test of time as the single most monumentally significant source of new job creation.

It is this place alone that the government needs to focus some genuine (more than SBA tokenism) tax incentives to create and grow jobs.

• FACT: Giant corporations, such as those that received bailout tax dollars, do not create jobs. They have never been a key source for job creation.

• FACT: New government jobs are not within the legitimate realm of job creation measurement because they are inevitably “favor” jobs that serve little if any purpose, and are –second– paid for with tax dollars, which simply increases the deficit! 

So, what’s one way for an SME management team to deliver a meaningful counterattack on the purveyors of our faltering economy?  

Don’t wait for a major event to trigger reorganizational activity.

The rule here remains to always think first and act second or “Measure twice, cut once!” 

Oh, right, and choosing some action is almost always better than choosing no action.

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www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

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