When the odds are

stacked against you

. . . change you!

You may not always be able to do something to change the odds, but you can always do something about changing yourself. Entrepreneurs are best at this.

Many online business entities and retail shopping club organizations (like CostCo and BJ’s) excel at transforming both the ways and the means with which they do business.

Re-inventing yourself may be the greatest of all-time survival tactics– befitting of small business and professional practice owners in tough economic times– and it beats trying to “sidestep” the odds — reality!

In case, you had some fool idea that the economy’s getting better, by the way, HA!

Reports today of findings by The Bureau of Economic Analysis are alarming to say the least.

They translate to the fact that one (1) out of every three (3) adult Americans now exists 100% on some form of government handouts of others’ hard-earned tax-dollars.

1 out of 3! Yikes! Why work?

This whole re-distribution of wealth thing isn’t such a bad idea. Let others work to support me so I can lay around watching TV. I never cared much about achieving my potential anyway.

Besides, America has a whole eleven percent more to go to be as bad off as the pathetic 44% welfare state of the UK. And we’ve even got free healthcare coming down the road. Imagine! Free everything! Ain’t Socialism great?

And we can just keep printing money in Washington and doling it out to all of us who need it so we can get our no-more-work-to-live entitlements, right?

Hey, if you’re visiting this blog, you are surely not among those I speak of. You have drive and ambition and a realistic sense of responsibility. You will do what you have to to stay out of that welfare mentality abyss. But we know the runaway fuel prices will send all other costs, including food, right through the roof.

So survival may mean giving serious consideration to re-inventing yourself. You’re a fine artist and no one is buying expensive art these days? Paint smaller, less-expensive pictures; do your own framing; try commercial design work; cartooning?

You’ve made a living as a management trainer, but companies think training programs today are an unnecessary expense. Of course, nothing could be further from the truth, but you won’t win that battle.

Instead, switch gears and offer your skills as a consultant to strengthen and/or negotiate separation of partnerships; serve as a mentor for next-generation family business takeovers; teach adult school courses at the community college; throw in with an existing online training entity; write a guidebook.

You’ve always written stodgy business plans and annual reports. Set yourself free and use those skills to start writing website content and news releases.

I visited a religious items store today that has a packing/shipping business. It used to be a packing/shipping store that had a religious items business. Fuel costs are raising shipping rates and people are doing their own packing. And who doesn’t need religion? 

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

GOTTA HUNKA SPUNK?                                                                                                                               

NEGATIVE REALITY: “In THIS economy? Nah, now’s not the time to be thinkin’ about starting or expanding a business. You’d have to be nuts! Besides it costs too much for stuff like that, and –if I were gonna do a big new push, I’d want to do it the right way, y’know? Big-time!”          

POSITIVE REALITY: There will never be enough money available to start up or expand a business the way I want to make it happen. Never. So waiting won’t matter. I’ve always believed that CONTRARY to the famous quote: 

NOTHING comes to he who waits!     

That leaves spunk . . .  

1.  Spunk,

2.  determination,

3. tenacious persistence, 

4. belief in yourself and your ideas,

5. commitment,

6. and a burning desire to make your ideas succeed. 

When all six of these ingredients are front and center 24/7, odds are you will succeed by just putting your head down and charging toward the goal of making your product or service ideas come to fruition. 

When you can do that, the money you need to put things over the top will come to you from sources you least expect. Every truly successful entrepreneur will attest to this. If you doubt it, then consider these two points:

• If you have doubt, then you do not have all six criteria (noted above) going for you. Back off and shore up the weak spots before you go charging off. 

• If you are close to having the six criteria above, but still have a smidgen of doubt, talk with someone who has been successful as an entrepreneur, someone who started a successful enterprise on the proverbial shoestring, and you will hear back the exact same kind of chatter.                                           

In other words, people who worry about their ideas making money will not make money; they will, instead, make worry. 

Those who turn their backs on the making money goals and focus their energies instead on getting their ideas to succeed, will make money. 

Weird, huh?  Perhaps, but it’s true.

I have helped over 500 successful businesses and business expansions to get started. I have never seen a single exception to this thinking.  I’m sure there must be some somewhere, but not in my experience. 

You can take advantage of my experience if you’re thinking about launching a business or expanding one. For a modest consulting fee, I will serve as your temporary coach and advisor until you get things off the ground. I work with clients by phone and computer and occasionally, when realistic and appropriate, personal visit. 

You can tap into what I have learned the hard way and spare yourself considerable stress and expense. 

If you’re interested, call me direct at 302.933.0116, and let’s set a time to talk. No fee. I’ll give you 20-30 minutes to get me interested.

If you can’t afford me or I can’t help you personally, I’ll steer you in the right directions –as a courtesy– because my life’s mission is to help small businesses succeed.                                                                                                        

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 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

We humans are “suckers”!

No? Well, here’s

what we buy:

•  Good-looking women

• Good-looking men

• Good-looking children

• Cute babies

• Especially ugly men, women, children, and babies

• Puppies (any kind)

• Red,white, and blue (still the top colors in America!)

• Repetition of messages, including colors, designs, images, and fonts

• Love stories

• The promise of love, suggestive or otherwise

• The promise of sex, suggestive or otherwise

• Music (all kinds – there’s something for everyone)

• The promise of svelteness, muscles, physical strength

• The emotionally-satisfying images associated with brand names

• Taste

• Smell

• Softness

•  Ruggedness

• Good feelings

• Happiness

• The promise of happiness

• Wealth

• The promise of wealth

• Security

• The promise of security

• Relaxation

• Discovery

• Endorsements (especially from celebrities, and “regular” people

• Opportunity

• Time savings, speed, access

• Responsibility

• Praise

• Convenience

• Sports and entertainment

• Food and beverages

• Preservation of resources

• Health and the promise of health (physical, mental, emotional)

Do you see anything here that looks like logic? Rationality? Objectivity? Product and service features? Warranties? Guarantees? Reasoned sensibility?

Of course not! UN-emotional, logical, rational types of appeals are only used by buyers to JUSTIFY their purchases!

All purchase decisions (even those that appear on the surface to be rational ones are emotionally-triggered. Because people buy benefits!

And nothing on Earth has proven ability to trigger emotions as effectively as words. Because good sales words keep it simple! Because words explain benefits!

How much attention does your business pay to the words it uses? How much do the words you use answer the question every consumer has:

“What’s in it for me?”  

Is your branding message as concise, meaningful, and emotionally-triggering as it can be. Does it emphasize benefits instead of features?

Does it attract attention, create interest, stimulate desire, bring about action, provide satisfaction?

And does it do all that in seven words or less?

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 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

MAJOR GOSSIP, LOOSE LIPS,

(& BIZ TLK TXT MSGS)

ROCK FOUNDATIONS

The heading above is not a code. It is what it is. Misdirected and misunderstood and miscommunicated talk ruins companies. It rocks the business foundation like an earthquake. Some survive. Many don’t.

Small business failures are blamed on as many reasons as there are small business, yet every single one of them reduces itself to poor management.

Go ahead and accuse under-capitalization, faulty equipment, incompetent staffing, ineffective marketing, convoluted financing, the rotten economy, and your mother-in-law, but the truth will out:

The true culprit, inevitably, is  poor management!

And heaven knows the failure rates alone walk with a heavy foot. As fuzzy as the attempts to grasp accurate figures, it is commonly accepted that only two-thirds of all small business startups survive the first two years and fewer than 50% survive to become four-year-olds!

If you’ve got some startup ideas,

you may want to read that statement again

. . . and the next one!

Toss in that on the average a business startup will not likely break even financially (if it survives long enough) until year six, and it’s often quoted by the inept SBA that nine out of eleven new businesses fail in the first ten years! It’s no wonder that those among the weak-willed tend to flock toward cushy government jobs.

One of the leading indicators of poor management is poor people leadership, which translates to poor communications, which translates to that whole “Loose Lips Sink Ships” expression — too many people talking too much too indiscretely to too many others, both inside and outside the company.

And the rapid onset of text messaging has both

amplified the risks and raised the stakes.

When employees are unhappy, they talk. Unhappy employee talk creates waves of negativity, which can ultimately build to tsunami proportions. The business goes down and the owner throws up his or her hands proclaiming some vague reason. But, in the end, it’s poor management.

Savvy business leaders know that it’s not always money issues that harbor employee resentment. They know that happy employees are people who are challenged and who are given responsibility.

Happy employees are people who naturally seek fair compensation, but who will –more often than you might imagine– settle for frequent (and genuine) praise and small, frequent expressions of gratitude. And happy employees don’t indulge themselves in orange-alert-level chatter. They don’t host or entertain gossip.

When employees like their jobs, they also talk. And that talk is positive. It cultivates sales, community respect, and more employee positiveness. So, there’s some kind of choice here?

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 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Talk out busine$$ obligation$.

Creditors chase excuses-filled 

non-communicators hardest!

     Yes, these are hard times.

And maybe you’ve let some payments slide.

Perhaps the warning notices have been turned over to a collection agency, and next will be the lawyers, and then –in spite of all the delay tactics of ignoring mailings and not taking collection calls– you lose!

How do I know? I’ve been on both sides of it a few times in my life. So, from practical, hard-nosed experience: most reputable creditors will generally treat you respectfully if you treat them respectfully.

By NOT hiding, cowering, and making excuses, by facing up to your obligations and taking the initiative to communicate and trying to work things out, you, as a debtor, will ALWAYS get treated better.

You are also more likely than not to be given leniency simply because you picked up the phone to present your situation truthfully. Sooner is always better than later, but It’s never too late to try.

Steer yourself clear of ever discussing other debts and/or other payback arrangements. No one wants to hear that you’ve dealt with some other bill collector before facing her or his company’s music. But be as straightforward as possible in owning up to and acknowledging the obligation in question.

No need to feel awkward, embarrassed, inferior, intimidated, or bloody-knuckled.

In business, everyone owes something to some one.

If it’s been making you crazy, stop yourself in your tracks, take some deep breaths, and take the initiative to establish contact with the creditor.

Call. Ask to speak with the supervisor of the person who you end up with, regardless of whether it’s a “Customer Service” rep or a VP. Get as far up the ladder as you can.

Explain your circumstances the way you would like a problem-paying customer/client/patient of yours to do. Wouldn’t you really rather have a person or business that owes you money take the lead and call you to (briefly) explain the circumstances and offer some kind of payment plan –even if it’s ridiculously low– instead of hide in the shadows and not return your calls?

Well?

Don’t make payment problems bigger for your creditor than you would want debtors to make for you. The consequences of not working hard at communicating with those you owe are not worth it.

You are NOT going to win the lottery. Stop dreaming! You are NOT going to make that gargantuan sale you’ve been hoping for, for two years. You are NOT going to inherit millions from your estranged father-in-law. NOT.

Tell it like it is. Pick up the phone and –if it’s local– ask for a meeting. If it’s long-distance, ask for someone who can help you negotiate a payback arrangement you can afford. And do NOT try to use emails to negotiate.

Be sincere. Be truthful. If you are both of these things, you need not feel like you are approaching the issue “hat in hand” so to speak. There’s a time and place for humility, and a time and place for straightforwardness. This is the latter!

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Entrepreneurs?  No!  It’s the

9-5 folks who sell their souls!

I read a Tweet today, oh boy, and all it said was:

“Entrepreneurship is risky!”

Ah, such sweet naivety!

Corporate life is risky, not entrepreneurship. Entrepreneurs take only reasonable risks, and –in the process– maintain strong contact with and control of their destinies.

Corporate types are the ones who risk.

They risk losing their souls.

They give up their spirits to security.

Far greater risks indeed than those that entrepreneurs take by investing in themselves! 

Having a nine to five job with guaranteed benefits and a pocketful of perks is like feeding a bagful of sugar cubes to a horse. It will love you and run around in circles until it drops from exhaustion. But never accomplish anything.

• If you believe life is all about who can drink and BBQ the most on any given weekend, be the 5-mile-run talk of the neighborhood and pay the way through college for kids who ought to be earning it themselves, you may want to just stay where you are. That white shirt and tie fits your sterile, fair-weather-friend, control-freak personality.

• You’ve been kissing corporate political butts so long to get to the next rung on that ladder to the stars, that you’ve forgotten there are other ways to achieve (like, for example, creating new jobs or innovating new revenue streams with product and service line extensions that are simply introduced and sold instead of swallowing them up in corporate analysis paralysis.

• You probably should just hang onto that corporate job.

• You’ll never survive with pursuing your own business. It will be too much work, too many hours, not enough pay, no security, and never enough time to do weekend runs and BBQs. You’ll be searching futilely for vacations, weekend time, 401k deposits, dental plans, sick days, bonuses, and a pension.

Entrepreneurs live every minute of every day with a burning desire to make their ideas succeed, and will work 24/7 when necessary to do that.

They are NOT big risk-takers.

In fact, I’m quite sure if you start counting up gamblers, you’ll find the overwhelming majority are corporate moguls.

People who work hard to build and maintain their own business don’t bet the farm because they have no income/benefit guarantees to back up their losses (and they work too hard for their money!).

Entrepreneurship is about passionate determination to step out where others cower. Corporate life is about protecting yourself . . . having a ready-made excuse for every action, every decision, and never working longer or harder than is required or expected.

Getting ahead personally is more important to corporate employees than gaining success with or for the product or service one represents.

The differences are huge.

If you’re on the streets and you think like a big-business employee, get some more education and training and find yourself a safe, secure job.

If you’re in college and think like an entrepreneur, get out! Stop wasting your time and money. College will not teach you how to believe in yourself and your business ideas, and make them work.

Only “doing it” does it!

# # #

931.854.0474 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

TO: The Presidents of America’s

       30 Million Small Businesses

FR: Hal, on Behalf of Your  

        Families, Friends and

        Loyal Employees

RE: Happy Presidents Day!

Dear Small Business President:

Presidents Day is your day too

 …Lincoln, Washington, and YOU!

Your finger may not be poised at some war and peace hot button, but you are just as important to your customers, clients, and patients as you are to the partners, employees, vendors, referrers, investors and lenders who serve you. Whew! There’s a brainful of thought.

Now layer on top of that, your importance to your family, friends, and loved ones. Obligations, emotions, responsibilities, and headaches galore! (Maybe where the title, Pride and Punishment came from?)

Yet you run FULL AHEAD, battling the storms at sea, and always with your business strapped to your back. It’s no wonder people think you’re crazy! Ah, but you’re still there. You have consistently seen problems as opportunities. You have exercised leadership by example. And you’re still captaining your ship.

That alone is cause for celebration… so 

take some Presidents Day time to party!

In fact, odds are pretty good that you’ve already outlived (or surely will) the terms of any elected American President. And though it’s hard to imagine upstaging the likes of Teddy Roosevelt or Ronald Reagan, odds are also pretty good that you’ve probably outperformed them all as well.

Well, you might say, almost all of them were both caught up with and bogged down in partisan politics. But, hey, you’ve had your in-laws to deal with, and probably your fill of rambunctious txtmsging teenagers, not to mention the dysfunctional families we all have standing in the wings.

So like the old hamburger slogan,

“You Deserve A Break Today!”

Take some time out to appreciate your SELF and what you’ve been able to accomplish. (I mean, you have stayed out of jail so far, right?) Your business is still functioning even though our government is not, and big business just pretends to be. Somehow or another, you have stayed the course, and kept on ticking.

Give yourself a pat on the back!

Call the president of another small business you know, and wish her or him Happy Presidents Day. You may even strike up a collaborative relationship discussion. Y’never know!

Oh, most important of all . . . tell your family you love them for giving you the chance to run your own business, and call a couple of friends you’ve not kept up with to thank them for their patience and understanding about you being so preoccupied so often. Guaranteed you’ll be glad you did.

Then, get back to work!

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

How loud or quiet are

your community relations?

LOUD (high profile) community relations development counts most for:

• Educational and healthcare-based facilities and organizations (e.g., schools, hospitals, libraries, rehab centers)
• Professional practices (especially doctors, dentists, therapists, lawyers, and accountants).
• Retailers of every variety, size, and description (from restaurants to auto showrooms to department stores)
• Real estate professionals and all affiliated services
• Religious-based organizations
• Consumer transportation and shipping businesses)

These entities and individuals need to make positive community involvement impressions because their business interests are community-involved in direct consumer ways. They can achieve this by designing PR programs that support those communities that support their business and professional interests.

It’s called “enlightened self-interest” and it’s a good thing.

It means “enlightened” as to the perceived needs of key communities, neighborhoods, and regions, and taking a leadership posture that will produce good deeds which will ultimately produce some return on the investments of time, money and energy.

This is not the same thing as opportunism.

There is no selfishness involved.

Enlightened self-interest simply means following the awareness that the more good a business can do for the communities it serves, the more that appreciation for those good works will surface, and the more return can be realized, which ultimately allows the business to channel and contribute even more.

It’s all about demonstrating a sense of charity and coming at it from a position of strength which, in turn, makes even more charity possible. It’s hard to give meaningfully from a position of weakness. There’s nothing at all wrong with doing that; it’s simply limiting.

QUIET (low profile) community relations development counts most for:

• Manufacturers, fabricators, and distributors
• Home improvement services
• Online businesses
• B to B services (except media)
• Personal and family services (e.g., counseling, funeral homes, home care)
• Industrial and professional transportation and shipping businesses

These types of businesses have less need for public exposure in the community relations efforts they undertake, but no less of a need to be actively involved.

Both LOUD and QUIET community relations serve important purposes for all involved.

They can be achieved by ongoing and consistent efforts of groups, teams and individuals engaged in activities that benefit the welfare of others through guidance and participation in events, programs, sponsorships, news releases, and public stances on community-benefit positions.

There is never any shortage of needs your business can provide. Set budgets and terms for participating with matching dollar donations . . . and/or contributions of cash awards, products, services, time, facilities, contacts, equipment, and leadership.

# # #

931.854.0474 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

On my honor, I will

do my best to do my duty

to God and my country

… Honor Guard… Honor

thy Father and Mother…

Military Honors...Honor

the memory…Yes,Your

Honor…No, Your Honor

…Honors Student …Oh,

yes, and:

“Honor among thieves.”

Barbara Ann Kipfer’s FLIP DICTIONARY (a wonderful Writer’s Digest resource book) shows the following under “HONOR”:  

“Accolade, adore, award, celebrate, character, commendation, courage, credit, decoration, deference, dignify, dignity, distinction, ennoble, esteem. exalt, fame, fete, glorify, glory, homage, honesty, integrity, kudos, laud, laurels, obeisance, praise, recognition, regard, reputation, respect, revere, reverence, tribute, trust, worship.”

WHAT DOES “HONOR” MEAN TO YOU?

Business and personal reputations are made or broken by the treatment of and attention to honoring commitments, delivering what’s promised.

When your leadership can inspire others –employees and suppliers– to go the extra mile, to deliver more than what’s expected, you can count yourself among the truly great captains of industry. 

Surely you will never be at a loss for customers, unless you think you’ve inherited and deserve a badge of honor because you’re part of some aristocratic family birthright (in which case, you’re not reading this anyway), honor is in reality something that’s both learned and earned. And it’s never to late for either.

As with all other behaviors that lead to various forms of good and bad and positive and negative recognition, the pathway to receiving honor is to choose to deliver it consistently first.

Those who rise to the occasion to make certain that what they promise others is in fact the minimum of what they deliver, and that they in fact deliver when they say they will deliver, and who follow through on commitments win honorable reputations. Honorable reputations sell. But only when they are continuously evidenced.

In other words, one good deed does not a respectable character make. Put another way, one business owner I know tells employees:

I don’t care that the rest of the world always wants to know the answer to the question: ‘what have you done for me lately?’

I care about what you do consistently –day after day– to demonstrate commitment to yourself, your fellow employees, our customers, and company outsiders.

Because that’s the kind of honorability that makes businesses thrive.”

How prevalent is this thinking and behavior in your organization? What will it take to punch it up?(By the way, if you’re into the “Honor Among Thieves” mindset, consider that the punishment payoff will catch up with you somewhere; do you really always want to be looking back over your shoulder?) 

Thank you, dear visitors; it’s been, well, an honor to have you visit. Please return soon.

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

Self-Motivation?

I heard you

stayed up all night

talking to yourself?

Couldn’t wait to see

Part 2? Here it is:

(Oh, and be sure to check out the P.S. at the end!)

What are some other ways to motivate yourself besides talking to yourself?

When you’re feeling negative and you surround yourself with yourself, you set yourself up to lose. When you surround yourself with positive people, who are productive, achievement-oriented, and generally cheerful, you are setting yourself up to cultivate positive thoughts and positive attitudes.

When you find yourself feeling like you’re drowning in a sea of negativity, or overwhelmed by negative people or circumstances, remember you control your own brain and your own behavior . . . it is a choice, your choice. Choose to “change the station in your brain to best fit the circumstances. Dial in HAPPY-FM because “happy” works. 

Ask yourself what’s the worst thing could happen if you get up to the plate and swing instead of cower in the dugout corner?

You might strike out? Babe Ruth’s record number of hume runs ran in tandem with his record number of strikeouts.

Thomas Edison made 10,000 attempts before succeeding at inventing the lightbulb.

All logical rational stuff, you might be thinking, but negative feelings are not always logical or rational. True, but your ability to rise above them can be.

Learn what triggers your “throw in the towel” attitude and the feelings you typically experience just before that happens, then use that trigger instead to remind yourself to take some deep breaths. Use the couple of seconds worth of deep breathing as a focal point that allows you to shut down the upsets, crank up the positive side of what’s happening, and turn the situation around by simply choosing to turn it around.

Here’s what’s worth remembering (besides talking to yourself with conviction, three times a day, for 21 days): Use these tools (deep breathing and self-talk and awareness of choosing behavior) to force yourself to concentrate on the present, here-and-now moments in your life, as each moment passes, as much and as often as you possibly can.

Just in case of some disconnect as to why one would want to do this in the first place: The past is over and cannot be changed. The future has not yet come (and may never). Now is the only time. Or, as the now famous quote goes from B. Olatunji:

“Yesterday is history.

 Tomorrow is mystery.

Today is a gift.

That’s why it’s called the present.”

It may not be possible for us to live in the present moment 100% of the time, but odds are pretty good that most of us aren’t even doing that 20%-30% of the time, so there’s lots of room to grow and improve. And improving just this one single thing about yourself will improve your daily existence measurably. Again, give it 21 days. You will astound yourself with all you can accomplish and enjoy.

You doubt it? Then you’re proving the point that you become what you think about. The choices –happy and healthy or upset and ill– are 100% your choices. Make yourself a happy camper, and watch your business perform as never before. Surely your business is worth a 21-day trial?

Need a boost? Give me a call and we’ll talk. No fee to talk. No sales pitch. Anyone who wants more will ask for it and maybe then, we can discuss some terms, but this post isn’t about money. It’s about helping you to strengthen your SELF, in order to strengthen your business.

By the way, the very short video at the “P.S.” link below should give you a jump start, maybe even launch your rocket!

P.S. Click HERE: Could you possibly have

a bad day after starting off like this?

# # #

Hal@Businessworks.US   931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!