Archive for the 'Sales Process' Category

Mar 24 2011

ONE-WAY LEADERS

Gotta Hitch in Yer Gittalong?

                                           

The business of a one-way communicator fades as 

quickly from view as yesterday’s prices at the pump.

                                  

                                                           

When your spoken or written communications cease to be communicating communicatively, and you can feel the bumps but aren’t sure why messages aren’t transmitting to others as smoothly as you think you’re delivering them, check yer gittalong! You gotta hitch there, Pardner.

You don’t need no PhD. You don’t need to give up hours of your time.

It won’t cost you a penny.

All you need to do is ask yourself some questions, then answer yourself.

Quick.

Simple.

Free.

                                                                   

Start with the amount of information you’re putting into your message. Is it too much or too little for the individual or group you’re speaking or writing to, to be able to respond appropriately? Or is it  j~u~s~t  enough? Are you addressing the right individual or group to start with?

Don’t laugh at this last question if you have ever spent more than a wasted minute in a meeting that you should not have been asked to participate in to begin with. Bosses do it every day. They send out an email and Cc the whole world. They call one guy asking to meet with the whole department when only two people should be involved.

But, no. I wouldn’t imagine you’d do a thing like that.

You may, however, not be asking for answers to your questions in ways that encourage promptness, Truth, Justice, and the American Way.

Oh, wait a minute, that’s Superman.

But, hey, no reason you can’t be as efficient to make your point as changing your clothes in a phone booth, right?  

                                                             

Would I take you this far into a blog post just to urge you to be like Superman? Surely not. The point is that one-way communications are like the radio and TV . . . other than those of us who may be drunk, on drugs, or confined to straight-jackets, most of us don’t talk back to these messages.

When you put out information or requests to others, you want feedback, responses, and answers. That’s two-way communication. Don’t talk like a dictator if you’re trying to cultivate a democracy . . . or an interactive, innovative organization! 

The “Can you hear me now?” TV commercial is a great example of a line that is worthy of using in meetings and phone calls –and even emails– because it solicits feedback. It gives you a checkpoint. It’s a straight out request to make sure that your message is being received and understood. Where are you without that? Where?

                                                                                                        

Posts RSS Feed FOR FREE BLOG SUBSCRIPTION

# # #

                                                                   

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

One response so far

Mar 23 2011

Talk To Yourself!

When all else fails, get in the

                                         

closet, or under the covers,

                                   

or lock yourself in the car

                              

. . . and talk to yourself!

 

 

Let’s face it, nobody knows more about your business than you. You can collect ideas and information from everyone who works with you, even those who work against you (like, for example, disgruntled people you once fired, or competitors, or in-laws ;<) and –as yesterday’s post suggested– single-digit-aged kids, but . . .

BUT sometimes, when you’ve got a problem brewing, that’s like sending someone else to the doctor’s office to get a check-up for you.

Only you can know what ails your business.

                                                                                             

Yeah, there’s government incompetency, over-regulation, sky-high taxes and fuel costs approaching tsunami proportions, plus other stuff that you can’t control (um, I did mention in-laws earlier?). There is, however, a whole lot you CAN control that you’ll find out about when you talk to yourself.

By the way, take notes!

Here’s how to dig deep under your skin, inside your gut (yucht!) and produce some viable solutions to the problems that threaten your business.

Follow these 17 steps to happy resolution and stop beating your brains in:

  1. Cancel your appointments for the afternoon.

  2. Find a private place.

  3. Go there.

  4. Take no hostages: no other people; no cell phones (torture, huh?); in fact, take no electronics of any kind (that means no radios, no portable WiFi’s, no leftover pieces of your dog’s Invisible Fence, no “Beam me in Scotty” magic rings!).

  5. Take some deep breaths . . . until you’ve wiped clean the slate in your head that has an agenda on it.

  6. Take some more deep breaths (can’t have too many of these!) and tell yourself (out loud) about all the things you’ve been doing right since the year started. Make a list. Yes, quote yourself! Actually write your brilliant comments down on a piece of paper.

  7. In each case, identify the key ingredient that made the situation work out positively. Say it out loud to yourself, and, yup, write it down!

  8. Are you still breathing?

  9. Next, zero in on the 3-ring target you draw. Announce out loud to yourself the number one most immediate problem that needs fixing. Write it down. Put it in the center circle. Next, state and write the number two most immediate problem that needs fixing, in the first ring, then state and record number three in the next ring.

  10. Take some more deep breaths.

  11. From your initial list of what you’ve been doing right, what key solution ingredient did you use that could be applied to your targeted issues? Say it. Write it. What’s left? 

  12. Write down what you might have thought about doing about any leftover problem(s) ten years ago. Don’t “Yes, but” yourself. Just write it down. Now put your pen and paper down, and sing a favorite song to yourself. If you can’t think of any, “Happy Birthday” works just fine. (I did tell you you needed a private place, right?) 

  13. Take some more deep breaths.

  14. Return to your target and speak out then write down three ways you could use to solve the remaining problem(s) — the first three that come to mind. Which of these is the most realistic and most practical? Need to re-invent your business? Re-invent yourself?

  15. Do it.

  16. Go back to work.

  17.  Have a great day! And remember, you have all the answers. Just reach in and grab them. And keep talking to yourself! 

 

# # #

    Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Mar 22 2011

Business Lessons From Kids

Kids are

                 

the world’s greatest

                                                         

salespeople because

                       

they know how to 

                                       

paint a verbal picture 

                                   

. . . and put you in it!

 

 

When’s the last time you took business advice from a single-digit-aged kid? Every small business owner, operator, manager, entrepreneur, and sales professional should have to do this at least once a month, even for a ten-minute long crash course.

Ask someone under ten years old to tell you why she or he likes something. Then listen. Ask questions but only for clarification. Odds are pretty good that you’ll end up inside that child’s verbal description of a thing, a place, or an event. You’ll get there by your own choice and you’ll enjoy the experience.

Those of you who are Mothers (or Mr. Mom’s) know all about the pearls-of-wisdom-from-the-mouths-of-babes thing, but in case you’re not, or don’t, don’t think for a minute that you haven’t time to waste with such foolishness.

Innovative business empires have been built on ideas and messages that have come from listening to children.

Children —and generally the younger the better– are less inhibited, have far fewer fears, and fewer feelings of self-importance. They may fantasize. They may not seem very realistic about things like money or distance or amounts or sizing up people or situations, but they speak the truth.

And they are passionate.

And they know how to

paint a verbal picture.

And they won’t hesitate to tell you

all the things you need to know

that no one else will tell you.

                                                                       

You will gain value from a child’s perspective.

His or her viewpoint, remember is looking up under your chin and your belly, and inside your nose. Put your new product, or a photo or video clip of it on the table in front of the nearest 8-year-old and ask what she or he thinks it is. Ask what it does, how it works, who would use it, why, when, where, how?

It’s a service? Simplify your explanation of it and see what you get back. Offer and ask for examples and comparisons. Does he or she if the product or service would be a good or bad thing . . . and why?

Tou’re looking to save your business money? What better deal can you make than to get an outpouring of honest, unbiased opinions about your business or business ventures for the price of an ice cream or hot dog, or a trip to the circus or a walk on the beach or through the park?

On top of all that, you’ll get a firsthand booster shot of salesmanship. Maybe you forgot about how important energy and enthusiasm are, or the importance of painting a mental picture with words, and walking a customer into it. Hmm?              

Posts RSS Feed FREE Blog Subscription

# # #

                                                                   

302.933.0116     Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone

No responses yet

Mar 12 2011

Stop Running Scared!

This is an attitude message, not a sign-up or recruitment decree

                                                                                   

Don’t let the media  

                               

and the White House

                           

bully you around!

 

                         

It’s your business.

You’ve captained it through rough seas before.

You’ve made it this far.

You know in your heart that –as bad as this economy continues to be (in spite of all the White House and media protestations to the contrary)– you can survive the present turbulence by holding your ship steady and running the engines full ahead.

                                                                  

Why this message now? Because I see and hear about many small businesses getting weak-kneed and starting to actually consider caving in to all the psychological bullying messages that continue to run rampant out of the White House and the federal government’s puppet media, who have abandoned reporting for propagandizing.

Political manipulating has clearly replaced the reality of what it takes to turn around the economy. Don’t be bullied into buying all the nonsense spewing 24/7 out of the army of talking heads. Small business holds the only key to economic turnaround with genuine new job creation — real jobs that provide real career opportunities! 

I’ve had conversations with three business owners this past week (one retail, one manufacturer, and one service) who are claiming to be on the verge of abandoning most if not all marketing efforts to save money. “So board up your doors and windows too! Just toss in the towel now!” I was tempted to exclaim, but realized I’d simply be fueling the fires.

The L~A~S~T place to cut corners is marketing!

T h e   L~A~S~T   p l a c e.

No marketing, no prospects.

No prospects, no customers.

No customers, no sales.

Is that rocket science?

“Oh,” they say, “but we just can’t afford it anymore; marketing costs a fortune.”

                                                                        

No marketing doesn’t cost a fortune! Maybe the kinds of marketing you’ve historically done is proving too expensive to keep afloat in this killer economy, but good marketing does NOT have to be expensive.

In fact, really great marketing can be done for free or close to free when someone knowledgeable and experienced is handling it.

“Yes, but then there’s the expense of retaining those kinds of services!”   

First of all, the “Yes, but’s” run in the woods with the “Rabbuts.”

Secondly, and most importantly, there are VERY many resource people out there who have the know-how and the experience and the creative talents to put together a marketing program for you that is free or minimal expense, and that works, for far less money than you’ve been pouring into your earlier-days efforts.

Stop running! Stop doubting! Start searching! Be a detective!

If you are intent on marketing your business successfully for minimum expense and you are willing to focus a chunk of energy in finding the right individual or team who can do this for you, you will succeed!

And won’t that surprise your competitors? And (ahem!) the White House?     

CLICK Posts RSS Feed NOW FOR YOUR
  FREE SUBSCRIPTION TO THIS BLOG

# # #

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

One response so far

Mar 10 2011

What you see is . . .

In business and life:

THINGS AREN’T

                                

ALWAYS WHAT

                                        

THEY SEEM

 

The business world is filled

with its share of illusionists.

Look in the mirror. Are you

coughing from the smoke?

                                                                             

We are under relentless media bombardment of fake unemployment numbers. The make-believe news has risen to howling proportions. It’s the White House’s feeble attempt to have us all swallow that the economy is on the upswing (which failure to confirm requires, merely, a trip to your nearest gaspump, with $8 a gallon coming soon to you!).

Just the word “gaspump” puts a gasp in your ump, right?

Probably because it prompts you to remember the last guy who ripped you off.

(Am I imaging this? I doubt it!)

Looking back to November, 2008, should remind us all that in business as well as government (and all of life!), what you see is not always what you get!

                                           

Though most of us think the Latin phrase “Caveat Emptor”Let the buyer beware— first surfaced in the Ralph Nader consumerism movement of the 1960s, the birth of its use was in fact claimed in 1523, would you believe? So, bottom line here is that deception in business has been around for awhile.

Talk with anyone who sailed through the last few years of the “Dot Gone” Revolution in the 1990s, and you’ll hear sad tales of almost jumping out of tall buildings. I lost $500,000 with a legal signed contract in hand. Another family member lost $1.5 million with a signed contract in hand. The lesson? Signed documents mean nothing!

Where does that leave us? Having to be V~E~R~Y cautious about others we do business with. I’m not so much talking about customers (though big-ticket product and service customers have been known to take what they can and run). I’m really referring more to employment and investor and loan arrangements — big bucks deals!

But I’m also keying in on small business ripoffs that cost big-time hours and effort.

Those are the real killers of entrepreneurial spirit!

I need to make sales to eat.

It’s often hard to do due diligence on a small-time business down the road or in the next town enough to find out that the owner is a scam artist, looking to con as much information from your brain as possible, for free!

                                                                         

Experience has taught me some, but –in the end– I still have to sell my services. Selling services requires giving services. You can sample the pastrami in a deli, but any kind of consultant (except maybe a pastrami consultant) has to provide a sampling of know-how and experience, and that takes time. And time costs money.

So figuring out how to best parcel out samples of your expertise in order to hook the fish but not lose your shirt is the ultimate challenge. And you may never win if you don’t approach prospects with reserved skepticism. I’m not suggesting distrust. I trust everyone until they prove otherwise. I’m talking about being yellow-light-cautious. 

Not everyone has your integrity. Not everyone believes in God. Not everyone functions completely on her or his own. (You’ve heard of silent partners? Wives? In-laws?)

There’s not a whole lot we can do about gas prices, but we always have control of whom we choose to do business with. Yellow lights are only followed by red lights!

Stay alert. Don’t get hurt!

                                                                                          
 Posts RSS Feed  FREE blog subscription

# # #

302.933.0116   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

3 responses so far

Mar 06 2011

Startups and Expansions <--NOW?

GOTTA HUNKA SPUNK?                                                                                                                               

NEGATIVE REALITY: “In THIS economy? Nah, now’s not the time to be thinkin’ about starting or expanding a business. You’d have to be nuts! Besides it costs too much for stuff like that, and –if I were gonna do a big new push, I’d want to do it the right way, y’know? Big-time!”          

POSITIVE REALITY: There will never be enough money available to start up or expand a business the way I want to make it happen. Never. So waiting won’t matter. I’ve always believed that CONTRARY to the famous quote: 

NOTHING comes to he who waits!     

That leaves spunk . . .  

  1.  Spunk,

  2.  determination,

  3. tenacious persistence, 

  4. belief in yourself and your ideas,

  5. commitment,

  6. and a burning desire to make your ideas succeed. 

                                                  

When all six of these ingredients are front and center 24/7, odds are you will succeed by just putting your head down and charging toward the goal of making your product or service ideas come to fruition. 

When you can do that, the money you need to put things over the top will come to you from sources you least expect. Every truly successful entrepreneur will attest to this. If you doubt it, then consider these two points:

  • If you have doubt, then you do not have all six criteria (noted above) going for you. Back off and shore up the weak spots before you go charging off. 

  • If you are close to having the six criteria above, but still have a smidgen of doubt, talk with someone who has been successful as an entrepreneur, someone who started a successful enterprise on the proverbial shoestring, and you will hear back the exact same kind of chatter.                                           

In other words, people who worry about their ideas making money will not make money; they will, instead, make worry. 

Those who turn their backs on the making money goals and focus their energies instead on getting their ideas to succeed, will make money. 

Weird, huh?  Perhaps, but it’s true.

                                                     

I have helped over 500 successful businesses and business expansions to get started. I have never seen a single exception to this thinking.  I’m sure there must be some somewhere, but not in my experience. 

You can take advantage of my experience if you’re thinking about launching a business or expanding one. For a modest consulting fee, I will serve as your temporary coach and advisor until you get things off the ground. I work with clients by phone and computer and occasionally, when realistic and appropriate, personal visit. 

You can tap into what I have learned the hard way and spare yourself considerable stress and expense. 

If you’re interested, call me direct at 302.933.0116, and let’s set a time to talk. No fee. I’ll give you 20-30 minutes to get me interested.

If you can’t afford me or I can’t help you personally, I’ll steer you in the right directions –as a courtesy– because my life’s mission is to help small businesses succeed.                                                                                                        

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

One response so far

Mar 05 2011

What Sells?

We humans are “suckers”!

                                         

No? Well, here’s

                        

what we buy:

 

  •  Good-looking women

  • Good-looking men

  • Good-looking children

  • Cute babies

  • Especially ugly men, women, children, and babies

  • Puppies (any kind)

  • Red,white, and blue (still the top colors in America!)

  • Repetition of messages, including colors, designs, images, and fonts

  • Love stories

  • The promise of love, suggestive or otherwise

  • The promise of sex, suggestive or otherwise

  • Music (all kinds – there’s something for everyone)

  • The promise of svelteness, muscles, physical strength

  • The emotionally-satisfying images associated with brand names

  • Taste

  • Smell

  • Softness

  •  Ruggedness

  • Good feelings

  • Happiness

  • The promise of happiness

  • Wealth

  • The promise of wealth

  • Security

  • The promise of security

  • Relaxation

  • Discovery

  • Endorsements (especially from celebrities, and “regular” people

  • Opportunity

  • Time savings, speed, access

  • Responsibility

  • Praise

  • Convenience

  • Sports and entertainment

  • Food and beverages

  • Preservation of resources

  • Health and the promise of health (physical, mental, emotional)

Do you see anything here that looks like logic? Rationality? Objectivity? Product and service features? Warranties? Guarantees? Reasoned sensibility?

Of course not! UN-emotional, logical, rational types of appeals are only used by buyers to JUSTIFY their purchases!

All purchase decisions (even those that appear on the surface to be rational ones are emotionally-triggered. Because people buy benefits!

And nothing on Earth has proven ability to trigger emotions as effectively as words. Because good sales words keep it simple! Because words explain benefits!

How much attention does your business pay to the words it uses? How much do the words you use answer the question every consumer has:

“What’s in it for me?”  

                                                             

Is your branding message as concise, meaningful, and emotionally-triggering as it can be. Does it emphasize benefits instead of features?

Does it attract attention, create interest, stimulate desire, bring about action, provide satisfaction?

And does it do all that in seven words or less?

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

No responses yet

Mar 01 2011

Deal-Killer Phrases

Those who underscore

                                        

their trustworthiness– 

                                        

are probably dishonest!

                                                                                                                                                   

 

I get tired of having people raise my skeptical right eyebrow with the distracting words they use (and sometimes the distracting ways they deliver them), instead of giving me cause to pay attention.

Am I alone here, or do you ever experience the same thing? What is it, do you think, that they think they are communicating?

I recently heard a top executive start out five (5) sentences with, “To be perfectly honest with you, I . . .” which, of course, gave me cause to pause, and doubt everything that followed. I recall scores of discussions with ineffective sales people who peppered “Trust me . . .” into every few sentences. [Shurrrre I will!] 

Rarely, methinks, doth Shakespeare haveth any consequence of business value, but “The lady doth protest too much, methinks” (from Shakespeare ‘s Hamlet, Act III, scene II), doth come to mind.

                                                           

Okay, okay, enough doth! C’mon, people, trust me when I tell you that all of us carry little deal-killer phrases around in our pockets. We keep these pet phrases well-oiled and ready to drag out onto the front lines whenever the going gets tough.

When does this happen? When we get paranoid and start thinking a credibility erosion is taking place — especially in dealing with key customers, key suppliers, key investors and lenders, and, generally, anyone up the ladder. . . any ladder, real or perceived.

The nervousness sets in, breathing and heart rate quicken (usually accompanied by thoughts like: I don’t want to lose this opportunity; Let me underscore my honesty.)

So, now, on the brink of losing, the person re-groups and blurts out:

“You can believe me when I tell you that . . .”

BAM! DEAD DEAL!

                                                                                         

Worse than that, of course, is when phrases like this become habitual or routine expressions. There are just so many times you can hear, “Now, here’s the truth, I . . .” before you start thinking: “Hmmm, is she lying all the other times she speaks, and is only truthful when she asserts that she is?” 

“Are you kidding me?”

“No. I’m gonna be honest with you . . .”

The alarm: DINGDINGDINGDINGDING!

(So, let’s see, if this statement that he says is an honest one is,in fact, an honest one, what about all the other statements? They were all dishonest?)

                                                      

Most of this is processed in our unconscious minds, so it’s a bit difficult to catch ourselves without getting some trusted help. If there’s no one you can trust, let me be truthful with you and suggest that a good old-fashioned tape recorder can accomplish the job.

Just talk to someone and record yourself. Besides the shock of hearing how many er’s and um’s tumble out, pick up on the assurances of trust and honesty. Does it work? You’d better believe it! Really. Honestly. No kidding. Serious.

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

No responses yet

Feb 26 2011

Are You Conscious or Unconscious?

IN LEADERSHIP, SALES, AND ENTREPRENEURSHIP . . .

                                               

It’s NOT Consciousness

                                     

vs. Unconsciousness

                                      

It’s how you make them

                              

work together!

                                                                                                                   

                                                                                 

I just received an email from Dr. Royston Flude in Switzerland, a long-time friend and past business consulting associate. Our connection dates back to the “Dot Gone Revolution,” to Internet business management and writing interests we shared at that time in New York.

Dr. Flude, I might best categorize as a global futurist. He has one foot planted firmly in the pursuit of scientific discovery and applications to life and business management, and the other planted firmly in the universes of prayer, consciousness, and human behavior. More details available at www.cmdc-spoc.org

Royston tells me he has been working on “the impact of Consciousness and its therapeutic outcomes.” Related to that, he notes he “can confirm the power of a strong self-worth and prayer” and that he is conducting some research in the U.S. on the outcomes associated with the use of therapy dogs . . . these are all issues I have strong evidence of personally.

___________________________ 

Last week, someone sent me a video of a presentation given by one of my most admired and respected writers, Malcolm Gladwell (Blink, Tipping Point, What The Dog Saw, plus a zillion awards for his magazine and newspaper work as an imaginative investigative journalist).

In the video, Gladwell said his latest writing project is about “Taking the Unconscious Seriously” and relates that topic to relying on first impressions and snap judgments (particularly in war, dating, marriage, and police work) . . . quite a mix, but also concepts that I have strong evidence of personally.

___________________________

So, “conscious” and “unconscious” stuff has occupied much of my conscious and unconscious mind today.

Here’s where I’ve ended up:

                                                         

In business — 

Reliance on the UNconscious mind is what separates most corporate existence from most entrepreneurial ventures. The UNconscious mind is the trigger for creative development and the delivery of innovative thoughts and actions. It is also the trigger for sales inasmuch as it is most closely tied to emotional responses and emotional buying motives.

The UNconscious mind, however, is only as effective as it has the potential to be, when it is launched from a platform of Consciousness, and regularly serviced by an element of conscious control.

In other words, to make the most of most business problem/opportunity dynamics, the Conscious mind must assess, goal-set, and strategize with a thinking approach that’s logical, rational and unemotional before unleashing the UNconscious pursuits of tactics designed to implement the strategies to reach the objectives or goals.

But, ah, it’s not that simple: Booster shots of Consciousness in the Unconscious process, and vice versa, attest to the need to be (as Thoreau once urged) “forever on the alert.” It’s rare –if ever– one would simply use one tool , then drop it to use the next. Ah, consciously, that is.

To complicate matters even further, consider whether it can be possible for instantaneous “instinctive” decisions (which often seem the best) to come straight out of shoot-from-the-hip, knee-jerk, UNconscious mindsets that directly bypass Consciousness?

The solution: Like the creative wood-design carpenter who keeps a tape measure on her or his belt or in a pocket, keep Consciousness and Unconsciousness both, at the tip of your tongue, and at the edge of your mind. Why? There’s never just one way to look at any business situation.

And then there are those times when you simply need to let go of rational thinking and trust your SELF, your UNconscious judgments, and your prayers. 

                                                  

# # #

YOUR FREE SUBSCRIPTION TO THIS BLOG, CLICK: Posts RSS Feed

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

No responses yet

Feb 23 2011

Corporate Jobs The Biggest Risk!

Entrepreneurs?  No!  It’s the

                                           

9-5 folks who sell their souls!

 

I read a Tweet today, oh boy, and all it said was:

“Entrepreneurship is risky!”

Ah, such sweet naivety!

Corporate life is risky, not entrepreneurship. Entrepreneurs take only reasonable risks, and –in the process– maintain strong contact with and control of their destinies.

Corporate types are the ones who risk.

They risk losing their souls.

They give up their spirits to security.

Far greater risks indeed than those that entrepreneurs take by investing in themselves! 

Having a nine to five job with guaranteed benefits and a pocketful of perks is like feeding a bagful of sugar cubes to a horse. It will love you and run around in circles until it drops from exhaustion. But never accomplish anything.

  • If you believe life is all about who can drink and BBQ the most on any given weekend, be the 5-mile-run talk of the neighborhood and pay the way through college for kids who ought to be earning it themselves, you may want to just stay where you are. That white shirt and tie fits your sterile, fair-weather-friend, control-freak personality.

  • You’ve been kissing corporate political butts so long to get to the next rung on that ladder to the stars, that you’ve forgotten there are other ways to achieve (like, for example, creating new jobs or innovating new revenue streams with product and service line extensions that are simply introduced and sold instead of swallowing them up in corporate analysis paralysis.

  • You probably should just hang onto that corporate job.

  • You’ll never survive with pursuing your own business. It will be too much work, too many hours, not enough pay, no security, and never enough time to do weekend runs and BBQs. You’ll be searching futilely for vacations, weekend time, 401k deposits, dental plans, sick days, bonuses, and a pension.

                                                       

Entrepreneurs live every minute of every day with a burning desire to make their ideas succeed, and will work 24/7 when necessary to do that.

They are NOT big risk-takers.

In fact, I’m quite sure if you start counting up gamblers, you’ll find the overwhelming majority are corporate moguls.

People who work hard to build and maintain their own business don’t bet the farm because they have no income/benefit guarantees to back up their losses (and they work too hard for their money!).

Entrepreneurship is about passionate determination to step out where others cower. Corporate life is about protecting yourself . . . having a ready-made excuse for every action, every decision, and never working longer or harder than is required or expected.

Getting ahead personally is more important to corporate employees than gaining success with or for the product or service one represents.

The differences are huge.

If you’re on the streets and you think like a big-business employee, get some more education and training and find yourself a safe, secure job.

If you’re in college and think like an entrepreneur, get out! Stop wasting your time and money. College will not teach you how to believe in yourself and your business ideas, and make them work.

Only “doing it” does it!

# # #

931.854.0474 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

3 responses so far

« Prev - Next »




Search

Tag Cloud