This is not the time

to back off your 

marketing plan!

     Three times in recent weeks I have firsthand experienced business owners running scared from the economic crunch, straight into the debris left by salesquakes that erupted because each decided they were too afraid to carry out their marketing plans.

     If you don’t think that’s remarkable, try this on for size: all three had already paid 90-100% of the associated expenses to activate the marketing programs that they had planned. Something is clearly wrong here. Fear of failure? Fear of success? Fear of competition? Fear of more government regulation? Fear of being out of step with the marketplace? Fear of the words and images they were about to use?

You live in the wilderness, and routinely hunt for food for your family. The deer you’ve been tracking all day is now ten yards ahead frozen in place, do you load your gun and then turn around, unload it, and walk away?

Do you say, “Oh, I guess I wasn’t really interested in hunting anyway,” or “Our food supply can hold out ’til next week,” or “Gee, I can’t just shoot it because it’s not running,” or “What if I miss?” or “How would I ever get the thing back to the truck?” or “I should probably wait because one more after this and I could end up exceeding the limit,” or . . . 

     When I asked each of the three what made them pull up short of triggering programs they had already paid for, the answers I heard back were just as ridiculous as the hunter example. You would not believe the credibility each attempted to put behind the excuses they offered.

     It would have been like the hunter deciding to sit and take the whole gun apart to make sure all the pieces were clean and properly connected before resuming the pursuit, by which time the deer would obviously be six counties away.

     This is not the time to back off your marketing plan.

     You’ve come this far. You’ve put together the best program you can, and engaged the best help you can afford. Don’t start to question yourself and your efforts and Monday morning quarterback your decisions! Your instincts are what got you here in the first place. Trust them.

     What’s the worst that can happen if the plan fails? What’s the worst that can happen if you do no marketing? What’s the worst that can happen if you don’t find another deer before your food supply runs out?

     Roll up your sleeves and get in the game! This is what entrepreneuring is all about. Stop choosing to fret and start choosing to take action. You’ll get to your destination. Enjoy the journey.  

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Blog via RSS feed or $1/mo Kindle. GRANDPARENT Gift? http://bit.ly/3nDlGF

Not all salespeople

are leaders,

but all leaders

are salespeople!

     Psychologists tell us it’s a pretty safe bet that a sale is made or broken in the first 10 seconds. The first make-or-break second of the first 10 seconds is the impression made by your smile… ü

     So maybe it’s a good time to run to the mirror and evaluate. Is yours: Genuine? Fake? Masking upset? Token? Mocking? Ambivalent? A slight grin? A mouthful of teeth and gums? A lecherous drool?

     You needn’t be a toothpaste commercial, shooting forth little light beams every time you open your mouth anymore than your handshakes need to break bones. Let authenticity be your guide. 

     Do you ever find yourself thinking that you can put one over on someone because you’re on the telephone? After all, the other person can’t see your face so you can scowl all you want, chew gum, eat pretzels, rattle ice cubes, clack your teeth, pick your nose, or tap on your keyboard . . . and “who knew?”

     Ah, but surely you can hear me if I do those things to youon the phone; why would you imagine others can’t pick up dumb and disgusting noises or subconscious vocal (er, ah, uh, um, duh, uh-huh, ahem, awk!) signals from you?

     Can we hear each other smiling?Of course. We can also hear a ton of other emotions when the importance of the call warrants careful attention, and probably half a ton even when the call’s a casual one. How many times have you spoken with a total stranger and known immediately that the person has a cold, or is upset, or preoccupied, or in a hurry? How about when it’s someone you know well?

     We listen with “selective perception.” Like the artist walking into a crowded party focused on where the host hung her artwork, or the alcoholic who nods and smiles his way along the shortest straight line route to the bar, or the recently downsized administrator searching out prospective employer-types to impress. The same selective perception. We perceive what we want to perceive and we pick out or select the words and tone of voice and attitude we want to hear.

     In fact, depending on who’s on the other end, we may “work the room” so to speak in an effort to prompt those desired words and tone and attitude. A little light humor can do the job. Sometimes a sob or two. Can you tell when someone is trying these ploys? Manipulation is not authenticity. 

     Successful leaders use selective perception too, but they don’t limit input when it serves a purpose; in fact, they encourage it. There’s a song from the ’70s by the group, “YES,” that I’ve always liked with the line, “Don’t surround yourself with your self!”

     Unprofessional salespeople who lack vision tend to do this. Being too caught up with or full of themselves loses sales. Weak, dillusional leaders often do it to mask their insecurities until discovery unravels the truth of their missions.

     If you are a good leader, you are selling constantly because it’s your job to motivate others to want to achieve what you need them to do using strategic approaches that they contribute to. If you’re a good salesperson, you recognize the importance of providing effective leadership for your customers and the communities you serve.

     And –VOILA!– it all starts with a real, smile-like-you-mean-it smile… ü    

Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

Should “A-Rod” 

be negotiating

terms for Scott Boras

to play third base?

     With immediate apologies to all those “not a baseball fan” types who prefer brawn-over-brain sports that require heavy drinking to appreciate, and, oh yes, apologies also to all those who suffered great heartache at having to see Olympic curling competition come to an end.

     It’s just that even Herman’s Hermits have heard of baseball’s super-star Yankee slickster, and America’s champion sports agent (No, not the Tom Cruise character from the “Show me the money!” movie). And everyone knows that neither of these guys could do the other’s job with even a shred of success. Besides, it hooked you into reading this, right? 

     Well, this is not much ado about nothing because business owners and managers insist everyday on putting the avalanche of marketing burdens on the shoulders of salespeople who haven’t a clue about the most appropriate tools to use, nor any sense of the command of psychology needed to make those tools work effectively. And designating marketing people for sales roles can be an even bigger joke.

     Marketing is not sales. Sales is a function of marketing.

     Marketing is also the umbrella over all these other functions: pricing; packaging; online and offline promotion, merchandising, and advertising; online and offline public relations, community relations, investor relations, industry relations, business alumni relations, and much of customer relations; professional practice development; formalized networking, blogging, and social media activities; website design and development; and “buzz” (word-of-mouth) marketing.

     Sales has many parts to it. Not the least of these is that being a sales representative means running one’s own small sales performance business complete with bookkeeping and all the other migraine-promoters. But sales is sales.

     Marketers are the planners, organizers, strategists and creators. Salespeople are the movers and shakers. Salespeople are the lifeblood of every organization. Marketers provide the support services that bring prospects to the point of sale. Salespeople sell!

     If you want your salespeople to do a better job of selling, let them sell. Take away the responsibility for marketing that drains their energy, makes them crazy and is beyond their comprehension to begin with, and let them sell.

     Give the responsibility for marketing to people who are trained to do marketing. Let them come up with the words and pictures and designs and plans and budgets and strategies and slogans and jingles and branding lines and media plans and scripts and news releases and online program approaches.

     When their work succeeds at driving prospects to your door, reward them for the results; but then let your salespeople do their job! 

     Of course they all need to interact and share insights with one another. The more each team and individual knows about what makes the other(s) tick, the more successful all of them will be, and so will be your business. Your greatest challenge is to motivate everyone to do what they do best to take your business in the direction you want it to go. That’s leadership, and only you can do that!

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

“Apparently, human

beings don’t need

to know someone in

order to believe that

they know someone.”

–Malcolm Gladwell, in his article”The New-Boy Network” from his book, WHAT THE DOG SAW

     Astonishing confirmation of the news most of us know instinctively but probably never openly acknowledged has surfaced as a little tidbit of information in a remarkable new book from Malcolm Gladwell, the author of three best-selling books: The Tipping Point, Blink, and Outliers.

     A sale is made or broken in the first ten seconds!

    Gladwell doesn’t claim this. I do. Sadly I have no relationship with the man beyond being a great admirer of his brilliant writing skills, but I just finished this collection of his and had a hard time not bookmarking the thing beyond recognition. He raises the spectre that many new hires end up being ushered into businesses because they give great handshakes and eye contact and say the right first couple of words when they’re interviewed, regardless of how often or long they’re interviewed.

     Those of us who’ve spent careers engaged in sales and selling know this kind of responsiveness is what attracts customers and what closes sales. 

•      SECOND #1, #2, and #3 of every sales encounter (which, if you think like most successful small business owners think, means: every encounter with every person every day . . . because when you run your own business, you must always be selling) is consumed with your smile, your appearance, your eye contact, your tone of voice, and your handshake.

•      SECONDS #4-#10 are consumed with confirming or denying what the other person’s brain has taken in about you in those first 3 seconds. Skepticism usually leads to rejection  (or possibly some level of tacit approval, but not genuine receptivity).

     So, you’re in sales? Own or manage a business? Well, maybe it’s a good time to backtrack a bit and examine how you come across to others (especially strangers) in those critical  first 3 seconds?

     Do you communicate energy, enthusiasm, positiveness, good cheer? Do you just transmit these qualities like a reporter, or do you radiatethem like a tie-game coach at halftime? (No, not locker-room trash talk or yelling; radiating is all about inspiring and motivating.

     In the same context, is your handshake firm and sincere? Ask others to rate your handshake between a wet fish and a bone-crusher; it should be dead center between them; skewed to either end of that spectrum will cost sales . . . and friends.)

     The secret is one we all tend to forget or get careless about. It’s called (pssssssst!): authenticity. It’s a great thing to be true to oneself. It’s a sure bet to communicate/radiate your most genuine, most positive self to others at every opportunity. It will come back to you many times over in your life. It surely will make you more sales.

     Act like you mean it.

More importantly, mean it!

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

 Cars, Copiers,

Cabbage,

Colonoscopies,  

 Microchips,

or French Fries

     It doesn’t matter WHAT a salesperson sells. It’s HOW he or she makes a sale that counts. 

     If you’re “in sales,” you know what this is about. And if you’re NOT “in sales” (technically speaking), you ARE in sales. Think about that one for a minute. Aren’t all of us engaged in some form of selling every day?

     Not knowing or accepting that you are in sales even though you’re not “in sales” is probably a bigger roadblock to your success than a dysfunctional family (which each of us reportedly has!).

     Savvy sales managers and business owners recruit “sales personalities,” not robots dripping with product/service knowledge. Of course salespeople cannot be effective without substantial product/service knowledge, but they also cannot be effective if they are not social animals. Performance features are easy to teach; performing is not.

     We are human so it’s only natural that we gravitate toward people with personalities that come across as authentic — people with “sales personalities.” Why would this be the case? Here we go with this sentence that sounds exaggerated but is true: All customers make all purchases (even those that seem completely unemotional) based on emotional buying motives, not logical, rational, objective ones.

     You may want to re-read that last sentence and give it some open-minded consideration. Human beings do not buy product or service features. They use product or service features to justify their purchases.

     Those people gifted with “sales personalities” are able to sell virtually anything. If I’m looking to hire someone to sell rocket ship parts to scientists, I’ll take a guy who sells railroad cars full of ketchup packets to university buyers over an interplanetary science major who has major research experience in rocket ship construction.

     The ketchup guy can learn the rocket ship parts business. It’s not likely the scientist is going to all of a sudden learn how to turn on the charm and be a great listener. The scientist will typically be preoccupied with talking about what the scientist is interested in talking about, not about first hearing and processing and then emphasizing the benefits the buyers are seeking.

     The scientist will tend to emphasize features (which could just as easily be presented in writing and diagrams) and probably gloss over if not downright disregard any emotionally-based purchase considerations that may –as just one example– have to do with how the buyers’ decisions may have the impact of helping to protect organizational integrity.

     If you own or manage a business and need strong sales support, put aside industry-specific and technical backgrounds as criteria. Focus your recruitment efforts instead on finding someone who’s proven to be a quick learner, who has enthusiasm, exceptional listening and communication skills, and who has demonstrated ability to sell. Period. You’ll get more for your money.

# # #

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Get it out of the elevator 

and into your pocket!

     The more you recite your “Elevator Speech” — you know, that little one-sentence description of what your business is all about that you would presumably use to tell your whole business story to a stranger during the few seconds of an elevator ride — the better it will get.

     It’s like the repetition of any story: the more you tell it, the more polished you’ll make it, the more effectively it will communicate, the more enticing a spiel it will become. But to make it work, you have to use it over and over and over again (Repetition Sells!): in meetings, at social gatherings and community events, waiting in lines, and yes, even weddings and funerals.

     That sounds distasteful to you? Sorry. It’s reality. No one’s ever really offended by quiet discreet sharing of an information one-liner that’s descriptive, in good taste, and doesn’t require ten paragraphs to explain it.

     If you have your own business — or you’re a sales rep, which means you have your own business — you are expected to be able to say what you’re all about in one clear, concise (and hopefully energetic) statement that you can say comfortably without struggling for breath..  

     “So, hey, Philamena, I hear you run your own business; whadda’ya do?”

     Please don’t tell the guy you’re a EXIF 2.2 expert who consults on compatibility of PIM and PictBridge. You might instead try: “We help individuals and businesses that work with photography to find the  computer printer systems that best fit their needs.” 

     I know it’s tempting to let others know that you’re a CTS PT who specializes in inflamed flexor tendons instead of simply explaining you’re a “physical therapist who helps people with wrist pain from repetitive motion (like computer operation, packing and assembly, or hammering) to not lose time at work.”

     Odds are if you’re new in business, you still need to tend to the polishing up of this “best set of words.” If you’ve been around awhile, you probably recite the same old statement every day to everyone and haven’t stopped to actually think about it for a long time.

     So, whichever situation best describes you, stop and think about it! Ask others around you what they think of your concentrated explanation.

     Remember that you only get one chance at a first impression. With today’s business economy, there’s no room for saying even one single word in your elevator speech that’s wrong, or that doesn’t enhance the communication value of explaining what your business does, or that doesn’t intrigue others. 

     Once you think you’ve got it, get it out of the elevator. Put it in your pocket and take it everywhere with you. Never stop refining it. And keep feeding it to your employees as the words you want them to use to describe the business anytime someone asks them (and hopefully, of their own accord, when no one asks!)

Comment below or Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today it a GREAT day for someone!

REALITY IN YOUR FACE:

When it’s time to let go . . .

     As I’ve been reminded again twice this week, facing death is never easy, and I think I can make that statement with some conviction because I’ve probably experienced all kinds and proximities of death in one way or another. Some (like family members, heroes and pets) can be devastating; some take a lesser toll, but none escape the memory banks.

     Now this may seem like an inappropriate transition into business, but — if you really think about it — it’s  not. Our businesses are living, breathing entities that are devoid of emotion but that maintain all the outward expressions of existence. Our businesses actually experience all the highs and lows that we’ve come to associate as the exclusive domain of human life.

     If you’ve ever had to close down or bankrupt a business, or experience major business losses due to fire, flood, earthquake, burglary, or embezzlement, you surely can relate to this . . .

     Elizabeth Kübler-Ross, the world’s foremost expert on “death and dying,” identified the five emotional stages we all experience:

1)Denial and Isolation  2)Anger  3)Bargaining  4)Depression  5)Acceptance 

     She said all of us must experience each of these five stages to one degree or another in the order they are shown with EVERY loss experience. Some of course get stuck and never make it to #5. As business owners, managers, and entrepreneurs, we experience bits and pieces of these five stages with daily losses.

     Kübler-Ross noted losses are not limited to human death, and can  include the loss of a limb or faculty, or ability … loss of a valuable possession (home, car, a business), loss of companionship (including divorce and separation), loss of freedom (including jail), loss of a job, loss of a client, loss of a prospect or opportunity, loss of self-esteem, loss of authority, etc.

     To a lesser degree, we even experience these stages when we lose a dollar, a photograph, a letter, an address, a contest, and so on. So what’s the point? 

Healthy successful people do everything humanly possible to channel all their energies and mental focus on reaching the Stage of ACCEPTANCE as quickly as possible, and on maintaining themselves at that level as permanently as possible.”

     Everything else is non-productive. Everything else leaves us feeling deflated, defeated, and negative. Some stay in these places their entire lives. Some are institutionalized. Some don’t survive.

     Stages 1-4 are pure torment. We must go through them, but the goal needs to be to move through them as rapidly as our minds and bodies allow us to. Getting through the maze may take friends and rescuers. We have all performed that function for someone else, but perhaps have forgotten?  

     Keep always in the front of your mind that no matter how hopeless it may feel to be stuck somewhere in denial and isolation, or in anger, or in a bargaining position, or a state of depression, it IS a matter of choice!

     The minute we choose to accept loss, and continue to choose that, the quicker we can get on with a happy and productive existence and make the most of the short time we each have here on Earth … make the most of the relationships and purposes we’ve been blessed with.

     We need not choose to lock ourselves into suffering and misery. Life and business life are way too short to have wasted time and energy with anything besides being happy and healthy and in active pursuit of our dreams.

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

Arrogance

and obstinancy

are not solutions to 

sales, job creation,

 or healthcare!

     If you’re searching for role-models to run up some business success, don’t waste your time copying what government and union “leaders” practice. Arrogance and obstinancy don’t work. Running roughshod over the public and small business doesn’t cut it.

     Consistently practicing integrity and authenticity (not just talking about it) is what wins sales. Treating every person you encounter with respect, every day, is what wins support.

     Giving genuine help (meaningful tax incentives) to small businesses to create jobs will produce the jobs needed to turn the economy around. This canNOT be accomplished by government plans to use the $30 billion TARP funds that are intended to offset the national deficit. All that that will accomplish will be to dig the economy even deeper into debt by having the 100% inept SBA provide loans for small businesses to pay off other loans. Seems to me that’s the definition of a vicious circle!  

     Union management is cashing in its presidential election chips and driving federal government puppets (with state governments sadly falling into step) into making decisions and spending money that no one has. These are the dynamics that are driving the American economy into the ground. 

     How far do you think you would get if you were legally insolvent and went on a family spending spree — cars, cruises, expensive restaurants and entertainment, new appliances, a vacation home…? What makes that irresponsible behavior acceptable as a government or union path?

     Has anyone asked small business people what they think the best economy solutions are? (No, not the Small Business Administration, which is comprised of corporate and government administrators who have little if any hard-nosed small business know-how or experience.)

     Yet, in the entire history of the United States, hasn’t it ALWAYS been job creation by small businesses that have bailed out sour economies? 

     It’s all about misplaced and misguided priorities. There is NO way to fix healthcare without first fixing the economy. And there is NO way to fix the economy without small business birthing new jobs. 

     The government, and union management,must learn that the solutions they seek will not come about by banging the door harder. A battering ram doesn’t produce progress or better answers. It really is time to listen to those who know best about how to jumpstart small business to create jobs — small business owners and entrepreneurs.

     Surely they will produce more meaningful answers than other politicians or big business union management.

Integrity and authenticity start with genuine respect, listening, and attentiveness. Can we please see some evidence of those behaviors offered to the small business community?

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Get blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

If TWITTER

“doesn’t work”

for your business,

maybe you don’t either!

     With cha-ching, cha-ching becoming a  sound of the past, many owners have resigned themselves to “try anything” to lift their businesses up out of the muck, get things back on track, make more sales, bring in more customers, pay the bills, and put some money in the bank again.

     A lot of “old-timers” are even giving social media a try. They’re baffled, but are willing to “give it a shot!” They locate www.Twitter.com, fill in the blanks, set up an account, then put up one feeble 140-character post every week or so telling the world how great their business is.

     They wait. No Twitter-types break down the doors.

     They walk off shaking their heads and vowing never to return. “TWITTER doesn’t work,” they tell people. “It didn’t get me any business, and besides, what do I care if somebody in Amsterdam, Hong Kong, Honolulu, or Kalamazoo hears about my little local service business in Pleasantville?”

[Pssst! What works for your business will only work for

your business if you make it work for your business.]

     You wouldn’t run (and pay for) one ad or commercial and think that’s going to produce droves of visitors. Why would a few Twitter “Tweets” (which of course you’d not pay for)  do the trick? And, by the way, why would anyone — even someone who puts posts on Twitter a few times a day — think that telling Twitterland how great a business is, will send the masses stampeding to their doorstep?

[Pssst! You can only make something work for your business

if you work for your business. It’s called “walk the talk.”]

     TWITTER can work wonders for any business that’s willing to put in the effort to make it work. Making the absolute most of 140 characters takes considerable skill; you can’t breeze in and wing it like a car salesman. It takes brains, organization skills and marketing savvy. A psych degree helps. 

     Are the dynamics any different for FaceBook, LinkedIn, or any other social media networks? No. The closer you study these sites and see what makes them click, so to speak, the better your odds for making them be productive for your business. And you can’t beat the price, so the learning curve trade-off is a worthy investment of time and effort.

     Finally, the lame excuse for avoiding social media because it’s worldwide when they only service local customers? Today’s world has shrunk from a basketball to a marble in terms of instantaneous multi-directional communication. Through social media like Twitter and FaceBook and others we suddenly have “friends” we can be in regular daily contact with from our laptop on Flatbush Avenue in Brooklyn, to Greg in Canada, and Pamela in Australia, and Doyle in Dallas, and Jonena in San Diego, and Victoria in Thailand.

     Do you think any of the millions who are exposed to online messages, might have a friend or relative in Brooklyn (or Pleasantville)? Do you think they might refer to one another the same ways you do? So why not be global, even if you are a little local service business. Hey, you really never do know where business can come from. It might even come from TWITTER.   

Hal@BUSINESSWORKS.US Thanks for visiting.

Go for your goals! God Bless You! Make it a GREAT Day!

“Spread out the tools,

then go for donuts!”

No, those eight words are not part of what construction guys can teach to small business owners. In fact, those eight words may account for the building industry employment transience we so often hear about.

No, I’m talking about seven (7) magic words!

Did you ever have a house built? (No not those seven words.) If you’ve ever had a house built and asked something dumb like “Gee, when do you guys put in the main water pipe and wire connections?” (“Oh yeah! Plumbing and electric? No problem; we can run those lines after the house is done; we’ll dig the yard up again and re-cement the concrete foundation we’ll have to break, along with maybe a wall or two, but don’t worry!”)

Did you ever have an addition put on your house? (“Uh, what cough, cough, dust is that, cough, cough, that you didn’t expect? I, cough, cough, don’t see any dust!”) Was your builder marching to his own drummer? (“Duh, what blueprints?”) Odds are the lesson you learned was to never do it again, right?

Well, let me tell you that there are two great lessons to be learned from construction guys that can make a life or death difference for small business owners. One, which comes from such an unlikely pair of experts as a carpenter and a heart surgeon — but which probably started with the carpenter since carpenters have been around a lot longer than heart surgeons:

Measure twice. Cut once.

This little 4-word gem of a mantra is the unspoken guideline for many successful small businesses. It’s one way of making sure there’s minimal or no waste of time, money or effort. It’s also expressed as “getting it done right the first time” (or “haste makes waste” as Granny used to say).

It’s the idea that we can actually help ensure maximum productivity with minimum expenses and liabilities. It’s all about making sure there are no rocks under the water we’re diving into. This little piece of reassurance can have untold value and appeal to a small business owner’s wallet and sense of well-being.

And what are the other three words of wisdom?

Chunk it up!

Whether you’re overwhelmed with a ten mile-long “to-do” list or a project with altogether too many parts, or you’re looking for a value-added way to entice customers by offering them a staggered payment plan, construction guys score again!

They don’t kill their customers with the whole monster total price to pay at once, they charge you what? One third up front (to cover the costs of materials), one-third half-way through the job (to cover salaries), and one-third on completion with satisfaction (to cover profits).

If they only get the first third up front, they’ll never wind up on the short end of a parts/supplies bill. If they get the second third halfway, they can only not make a profit, but will have paid for all materials and labor and put money through their bank. This approach works for nearly all business services and most large ticket item products.

The customer is happy to not commit all their money at once and will prefer a pay-as-you-go option to keep more control on the work that’s booked. 7 words: Measure Twice. Cut Once. Chunk it up!

# # #

302.933.0116 Hal@BUSINESSWORKS.US

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone!