Archive for the 'Sales' Category

Oct 24 2011

BIZ ALPHABET SERIES…”I”

 “I”…INTEGRITY 

 

“Integrity is

doing the right thing

even when no one is watching.”

–  C.S. Lewis

A person of integrity. Everyone wants the label, but few ever earn it. What’s the roadblock? Human nature. It’s in our bones that when push comes to shove in times of trouble, and having integrity implies being generous — we tend instead to recoil and become selfish.

Integrity means keeping your promises. It means standing up for what you believe in no matter the cost. It suggests honorable behavior in the face of temptation to be dishonorable. What kinds of behavior constitute “dishonorable”? Surely, you can think of examples. Here are a few:

  • A business owner who consistently sells used or outdated products or services as new
  • An investor seeking 70% ownership in a business startup venture for cash infusion that represents just a dollar-value fraction of the entrepreneur’s confirmed and already contributed sweat equity.
  • A professional practice partner recruited under the guise of promised freedom to function in her area of specialization who is back-seated into generalist tasks through a contractual loophole.
  • A business partner who accepts responsibility for operations, but then instead spends fulltime efforts in sales which he knows nothing about.
  • The boss who repeatedly gets in the face of irate customers, rather than simply satisfying customer requests –even unreasonable ones.
  • The verbally-agreed-to partnership that’s thrown to the wind when one of the founders is introduced (by the discounted partner) to a money source . . . and the money source himself, who clearly places no value on the relationship or the investment opportunity.
  • Successful business owner refusal to provide growth opportunities for entry-level employees because increasing their responsibilities will force increased compensation packages.

The Dash To Integrity

                                      

Being selfish, as in greedy and being unnecessarily protective, is not the same as being self-ish as in “oriented toward one’s self,” which is a positive direction for personal growth.

Being tuned in to what makes you tick is the most effective tool available on the planet for having a better sense of how to deal most productively and most happily with others.

In fact, being self-ish is a direct road to integrity.

 Odd, isn’t it that a dash between “self” and “ish”

can make such a dramatic difference?

                                

Truth is that when we can be more focused on HOW we choose certain behaviors, we can then be more focused on improving ourselves by improving our own behaviors, which better equips us as leaders to more positively impact other’s behaviors.

It may be worth the reminder, by the way, that all of these actions build character and integrity.

All these actions are also choices. So the place to start or re-start yourself on the path to higher integrity –for yourself and your business– is to recognize that you can take initiative at the drop of a hat, or iPad. Simply make more choices in favor of integrity, and know that you are free to make those choices beginning this second! 

 

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Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Oct 20 2011

BIZ ALPHABET SERIES…”G”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

 “G”…GRATITUDE

 

                             

How much is enough? How much is too much? I cannot recall a time or circumstance –ever– in my life when a sincere “Thank You” provoked trouble or, more importantly, failed to prompt a smile or increased cooperation or an enhanced reputation, or more courtesy in return. Can you? Think hard. Be honest. Thank you.

So, small business owners learn early on, by instinct, that every customer needs to be thanked with every purchase. But how often do we remember to offer thanks to our employees, partners, investors, referrers, suppliers, lenders, visiting sales reps, the cleaning and delivery people, outside consultants, the communities your business serve? 

Really. How often?Considering that sincere “Thank You’s” motivate people, if your answer to “How Often?” is a period of time any longer than a matter of hours, it’s not enough. 

Okay, so you always say “Thank You!” That’s great! CONGRATULATIONS! You are ahead of the pack. Now you need to ask yourself how sincere you are (REALLY!) when you offer your gratitude. Do you, in other words, look someone in the eye when you thank her or him? Do you shake hands or pat backs?

Or . . . do you just keep right on working, and keep your head down, like having to look up and smile and take 3 seconds out of your life is an inconvenient interruption? Do you keep talking on the phone or keep texting or emailing while tossing a half-hearted “Thanks” over your shoulder.

How do you feel

when others treat YOU

so nonchalantly?

                                                 

In the end, “G” for GRATITUDE comes back full circle to “A” for AUTHENTICITY because token expressions of appreciation mean that the actions or words that earned a “Thank You” were considered routine, not special, and worthy of just a tiny, off-the-cuff mention. (No, don’t go rush off the deep end with smothering hugs and kisses!)

There is much to be said for following “The Golden Rule” in business . . . of “doing unto others what you would want others to do unto you,” and there may be no better place to apply it than with each of those with whom you come into daily contact.

The more you offer sincere gratefulness — thanking others and meaning it — the greater the odds you will see positive responses be triggered. Why? Because of what you already know: what goes around comes around!

If you don’t already, try thanking the restaurant waitress AND  the water server AND the table clearer with as sincere a smile and expression of thanks as you would give an angel investor who walks in and plunks down a no-strings-attached $250,000 check as an investment in your business. Go ahead. Try it. What’s to lose?

People notice and people talk. And, not to motivate, but simply to be conscious of: You might be amazed at being remembered by the water server, who could turn out to be related to a partner or lender or top client. “Hey!” (they used to say in NY Lottery advertising) “Y’never know!”

Say it.

Mean it.

Say it again.

It can never be too much.

Thank you.    

                                                               
 

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Oct 18 2011

BIZ ALPHABET SERIES…”E”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

 “E”…ENERGY

                           

When you check out this blog’s timeless small business input archives with search window keywords, you’ll find a wealth of useful information and creative ideas for boosting sales, the economy, entrepreneurship, employee motivation and productivity, stress and time management, communication skills,  marketing and branding results and customer service, but not a whole lot of attention on the critical business success ingredient of ENERGY, so here goes:

~~~~~~~

                                                           

ENERGY is mental and emotional

as well as physical.

It is easily spent and

 sometimes hard to muster.

                                                             

Many of the dynamics and characteristics of energy apply equally to non-human energy sources and resources, but — here, we’re talking about your life in small business. So if you came here expecting some kind of eco-freak dissertation on Mr. Gore’s award-winning global warming hoax, you can delete and surf on!

Small business and professional practices demand never-ending energy management and infusion. So most small business owners and managers and professional practice principals are forever searching for new sources. “Where do you get it?” I’m often asked.

Well, it makes sense to “be,” as Thoreau once urged, “forever on the alert.” Small business energy. It’s not like it comes from cultivating some underground mine, or panning a streambed for nuggets, or plugging yourself into an outlet (yet!), and none of us want to play around with keys and kites in lightning storms. So, where do you get it?

Small business energy is extracted daily from passion for making your small business idea succeed. You don’t suck it out with a turkey baster or hypodermic needle. You simply direct your mind to reach inside of you and pull it up to the surface, or the front burner as some would say. Or let it just sit there and create mold.

Of course it can be stimulated by “outside” people, events, and circumstances, but it is born and raised inside your self (separated into two words on purpose). The secret is to recognize it, accept it, and nurture it. Hey, that’s great, you may say, but what’s the how-to part? What are the steps to make it work?

Sorry to have to be the messenger, but the only magic formula I’ve ever seen in many years of entrepreneuring work and writing and startups and coaching always comes back to the same reality ingredients: 

  • Exercise regularly  

  • Eat nutritiously

  • Sleep enough

  • Moderation in both eating and drinking

  • No smoking or drugs

  • Listen hard and talk little (take notes)

  • Love your family

  • Respect everyone you come in contact with every day

  • Pray

Small business energy, an life energy of course as well –in fact ANY kind of energy– doesn’t happen or get channeled just because we wish for it. It’s all about nurturing your resources, constantly adjusting your attitude, and recognizing that every day and every night is a new opportunity to do the best that you can do.

Start with the next 86,400 seconds!

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

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Oct 16 2011

BIZ ALPHABET SERIES…”C”

Welcome to the world’s first

BIZ ALPHABET SERIES of blog posts

 

“C”…

                                

CUSTOMERS/CONSUMERS

 

                      

CUSTOMERS and CONSUMERS. These are sometimes, but not always, one in the same.

You buy a can of beans; you cook and eat the beans; you are both the customer and the consumer. But, If I am 6-years-old and badger you to buy me Chocolate Tsunami Cookies because “They Make Waves When Dunked in Milk,” and you buy them and I eat them — then you are the customer and I am the consumer.

In that situation, we are very different people indeed, but the bottom line to the Chocolate Tsunami Cookie Company marketing people is that I, the consumer, have influenced your customer purchase.

The monster corporations out there have monster R&D departments bursting at the seams with monster (3, 6, 9, and 12-month long)  research projects, and are busily preparing monster evaluations, assessments, analyses, executive summaries, and follow-up surveys and studies to support the research findings.

Many of these undertakings are aimed at identifying (in the case of the Chocolate Tsunami brand) which 6-year-olds in which towns are watching which TV shows, and who are most likely to influence their parents (or the most lenient or susceptable parent) to purchase the cookie brand on the next shopping trip.

Oh, and do they have the parent’s email address?

                                                        

Small business owners know better

than to waste such time and expense.

                                                                   

They make the cookies, sell the cookies, gather feedback from some kids and parents, adjust the manufacturing (or pricing, packaging, promotion) and sell them again. All the while the monsters have no product. They are still doing statistical analysis of adolescent sugar intake.

But too often small business owners direct their marketing messages to the buying customers when actual purchase decisions are being made by the ultimate consumers and/or other influencers. [Women, for example, purchase more wine, but men are almost always the ones who specify what type and brand to buy.]

Small business owners often overlook that different messages need to be directed to different market targets. Parents buying cookies that they are pleaded with to get by their children may require a bit more rationality attached to the emotional appeal that’s focused on persuading the children.

“Making Waves When Dunked in Milk” may be a cute line for something named Chocolate Tsunami Cookies. It could probably attract attention and create interest for any age.

While a child may, however, simply buy into the slogan– Mom or Dad need to know that the chocolate and flour used are organic, or that every purchase comes with free quart of milk or roll of paper towels . . . or that they will be the talk of the neighborhood because their kids are the only ones who can’t “make waves.” 

The bottom line is that by focusing marketing efforts on customers alone risks losing potential business that’s generated by ultimate consumers.

Using the same message in the same ways doesn’t do it. 

KEEP your branding theme and slogan, but address different interests with different language in different media whenever your customers and consumers are different in age or attitude or responsibility or capability.

                                                      

A handicapped senior may have primary concerns about the safety and ease of use for a stair-lift, while the family making the arrangements may be more focused on price, insurance coverage, and service warranty. The best way to cover all your bases is to ask customers and consumers questions, and keep asking. And Listening!

                                             

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Hal@Businessworks.US     302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone

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Oct 11 2011

Don’t Wait ‘Til Christmas!

You’re thinkin’ maybe

                                 

2012 will be better?

 

                                                         

If you’re thinking 2012 will be better, and you’ve decided to wait until the new year to kick into gear, you lose! That’s like saying you’re gonna quit smoking (drinking, doing drugs, eating so much) for the new year.

What’s happened to “now”? The “new year”? In case you haven’t noticed, it’s not 2012 yet! Or, perhaps you’re planning to be sick  for Christmas so you can avoid another dysfunctional family gathering?

Maybe you’re a big White House fan and figure –since 2009, 2010, and 2011 have’nt exactly been big economic rebound years– that 2012 will be Obama’s year of small business enlightenment? Don’t hold your breath. He’s proven he prefers union-vote paybacks and government splurging over championing the entrepreneurial spirit that built America.  

He prefers sharing the money you work hard for with those who choose their flat screen TVs and living room sofas over legitimate employment. Hey– free food, free medical care, free education, free cash– who can fault them? Ain’t Socialism wonderful?

So if you’ve worked hard all your life and earn a respectable living, pay your bills, give to charity, and are struggling to make ends meet with your business, don’t expect any sudden shifts in allegiance or respect or support from those in control. You’re just one of 30 million.

Here’s the bottom line:

Your Fairy Godmother

is not on the way.

Yes, the treuth hurts. Sorry about that.

Just in case you were keeping a low profile in your business with the hope and expectations that a more super-sized, more charged-up environment and marketplace is on the way, smack yourself along side the head, take a long hard look in the mirror and measure yourself up against these 5 steps

 . . . 5 things you need to do:

1.  Something instead of nothing. (In business and personal development, some action always beats no action!)

2.  Stop choosing excuses because you’re lazy. Waiting until the new year (or Christmas!) to jumpstart your sluggish enterprise is an excuse. Surprise yourself . . . start tonight or first thing tomorrow morning.

3.  Stop telling all those who work with you (employees, partners, family members, investors, referrers, suppliers, community members) about all the great promise “in store” for next year. Instead step it up now. Now.

4.  Put away the fantasyland thinking that you’ve used to convince yourself that you have time because nthere’s all the rest of October, and all of November and December to plan and get ready for some 2012 launches.

5.  Realize that even with –prayfully– a new administration in Washington to be elected on November 6, 2012, it won’t have any authority until January 2013. And it will likely take another 2-3 years to UN-do the mess Mr. O has put us all in. If your business is hurting now, it won’t survive another year or two, or three, of empty promises.

                                                                     

You really CAN walk the talk, you know. You’ve done it to get this far. It’s all a matter of choice. If you think it’s too hard, it will be. THAT is a choice as well. Choose to make it easy. Choose to make your business work NOW, and imagine how great it will be when we have national leadership that appreciates and respects small business!

~~~~~~~

Footnote: If you think this is a “lecture,” you are either too far gone to see the value of what’s represented, and probably shouldn’t be surfing blogs looking for inspiration that you won’t follow through with anyway, OR you have needed a good swift kick in the butt . . . I hope this served the purpose. Remember what your grandpa (and Thomas Jefferson) said about not putting off ’til tomorrow what you can do today?                               

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

One response so far

Oct 06 2011

Honoring Promotional Incentives

 A LIVE CASE

                                   

OF LOST SALES

 

                              

A major global service provider recently sent me a direct mail piece offering a $50 gift card for a retailer I frequent if I sign up for their online demo. Hey, this is a win-win-win, I said to myself. I like the service provider company and imagine doing business with them on behalf of some of my clients. I’m interested in their updated information.

The mailing piece suggested I reply by mail OR by phone or email. I called. The rep at first acted skeptical that I was a legitimate prospect (I don’t think I sounded like a freeloader!), but I convinced him otherwise and he proceeded to put my contact info in for the gift card and schedule a demo for me.

A few days later, I sat in on the demo and Q&A,

Three weeks passed, and a follow-up call from the rep prompted me to ask if, btw, there was some problem or delay with getting the gift card. He said he “had no control of the gift card delivery once the contact data was entered, but it shouldn’t be longer than 30 days fulfillment period.”

Another month later, after an additional follow-up phone message and two follow-up emails — and no gift card!–  I politely asked once more by email reply, underscoring my legitimate interest in doing business, about the $50 card. His response was that those cards were only for people who sat in on the demo, and did I still have the mailing piece.

As luck would have it, I did have the mailing piece in a file folder (along with 12 pages of the company’s service descriptions that I downloaded to share with clients) and emailed him with the mailing piece code number and the exact date of the demo, which I had jotted on the file. I politely asked again for the gift card.

I added the comment that “given the circumstances of not delivering on a promo promise– I am not feeling very confident in your company’s services.”

His response: “I did put in the request. I apologize for it taking longer than expected. But what does a promo gift card have to do with using our services? Don’t let a gift card get in the way of what we can offer your clients. (boldfacing mine)

 Ah, but it   

                                                            

DOES get in the way.

In fact, on the “Don’t” list —

Don’t Promise What You Can’t Deliver!

                                                                     

[Keep in mind that I never questioned legitimacy, or entertained any doubt about this company prior to this failure to honor a promotional deal — and the attitude that accompanied it.] 

                                                                       

The experience made me wonder how many others were deceived. I wonder if the company provides all the services it claims to provide. I wonder if the company thinks so little about $50, what its attitude would be about an invoice discrepancy with one of my clients (or whether they would pad their bill).

The experience made me wonder how true their performance is and whether any of their performance documentation is fudged (there would be very little way to know without hiring a detective). The services they deliver are not always tangible or identifiable. Neither do they always produce accountable results.

Does it strike you as odd that a business (with sales far beyond a hundred million dollars) whose performance is entrenched in trustworthiness, and in the interest of protecting their brand integrity, would balk at making good as promised on a $50 gift card promotional incentive? 

Do you see shreds of bad customer service here?

Or is it just me? 

                                                            

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Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

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Oct 05 2011

Professional Practice Marketing

Lions and Tigers and Bears, 

                                     

and Clients and Patients

                        

and Customers Too!

 

 

Lions and Tigers and Bears, Oh My! As different as each creature may be from one another, all are considered equally dangerous, equally entrancing to watch, equally exciting to find in one’s camera lens, equally cuddly, equally threatening, equally enthralling. In other words, sometimes they can all fit the same category.

As marketing targets, it’s often all for one and one for all. Professional practices (doctors, lawyers, accountants, management consultants and trainers) are small businesses with special skills and special interests. They have clients and patients. But clients and patients are customers too. They just have special needs.

All this specialization stuff, however, makes little if any difference in marketing plans, targets, approaches, strategies, or branding programs. Perceived differences matter only to professional practice principals. No one else cares. The bottom line is that we each spend our money to get a product or service.

And each of us wants to know:

“What’s in it for me?”

                                                                     

Whether a product or service is life-saving or life-threatening has nothing to do with whether a client or patient is considered a client or patient — or customer. All that matters is product or service performance, and the integrity and authenticity of the person(s) representing or standing behind the product or services purchased.

The issue, say some, revolves around the concept and delivery of “high trust” vs. “low-trust.” Marketing people will be quick to recite the five criteria of effective programs, campaigns, and messages. Regardless of what name is used to define a target market (customers, clients, or patients), marketing must:

1)  Attract Attention

2)  Create Interest

3)  Stimulate Desire

4)  Bring About Action

5)  Provide Satisfaction

. . . and it really must do ALL of these to be effective.

 

On top of that, the rule of thumb applies to ALL FORMS of marketing — print, broadcast and outdoor advertising; sales; public (industrial, professional and community) relations; promotion; merchandising; pricing; packaging; labeling; website content; social media content ; business and appointment cards; stationery and invoices.

It applies as well to direct mail, bumper stickers and building signage, plus a hundred other uses. It applies to branding themes, logos, and jingles as well as trade and professional show banners and exhibits.

When you want to know how your business or practice is coming across to others, ask. Measure people’s responses and each marketing implementation against the five criteria.

If you’re looking for prime examples of marketing that fails because it fails to deliver all five criteria, you need go no farther than your local hospital. Hospitals breed marketing mediocrity because they refuse to spend money on outsourced creative services and convince themselves they can handle it all in-house!

Most professional practices seem to think in similar terms. The problem is that their products and services are justifiably more expensive than the local coffee shop and must carry messages that appeal to a higher level of audience needs, but that doesn’t eliminate the need to trigger emotional buying motives.

Sophisticated products and services are not sold with dumb slogans or rational, logical appeals that push features instead of benefits. Humans are humans are humans. Market from the heart. Market benefits! Pay attention to corporate advertising for Mercedes Benz.

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Hal@Businessworks.US     931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Sep 20 2011

Rotten Writing?

Books, billboards, news

 

releases, website content, 

 

magazines and magazine

  

articles, posters and

 

displays, newspaper

 

 columns, surveys, signs,

 

 postcards, brochures, 

 

commercials, promotional

 

 emails, direct mail, photo

 

captions, jingles, branding

 

themelines, package labels,

  

training curricula, promo

 

literature and exhibit

 

 materials, webinars, sales

 

presentations, seminars 

  

lyrics, booklets, speeches,

 

 ebooks, blog posts, scripts

 

  business plans, marketing 

 

 strategies, love letters,  

  

manuals, greeting cards,

 

and matchbook covers

  

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy, and serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch than their big business counterparts who are obsessed with analyzing with what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale.

They respect and appreciate the value of expertise.

 

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short and sweet, and short and sweet sells.

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words that has a beginning, middle, and ending . . . and is persuasive. And in direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression. The writing you have now? Does it work as hard as you do?

 

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Sep 14 2011

Business Body Barometers

Hopefully, your mouse is pointing to (and clicking on) the HIGH TIDE box on the right~~~>

BUT, where is your foot pointed?

                                                               

YES, I have better things to do. NO, I am not a kinetics (body language) expert nor a walking lie detector. Like most business owners, I muddle through exchanges with others –using a combination of what I know and feel from experience– to decide on another person’s intents, genuineness, and ability to perform up to my belief system.

But I have written and taught considerably on the subject, and am frequently asked about practical business applications. So, remembering that you’re not licensed to practice psychotherapy, here’s enough body barometer stuff to shrink out some of those business head cases you deal with:

Let’s first distinguish between verbal and nonverbal communication, keeping in mind that: A) words themselves do not have meaning; only people have meaning, and that: B) Only 7% of communication is generally believed to be verbal. (38% is believed to be tone of voice, and 55%, nonverbal!)

Nonverbal communication, I recall, is accomplished in 9 different ways (there may be more, but who needs more?):

  1. AMBULATION — How someone walks. Big differences in the messages coming from someone who swishes vs, stomps or swaggers, bounces, strides, or drags.

  2. TOUCHING — The most powerful form of nonverbal communication. Consider the differences in touch for expressing anger, interest, trust, tenderness, warmth . . . and the differences in willingness to touch or be touched.

  3. EYE CONTACT — When do pupils dilate? What’s in your unconscious mind about eye colors? Trust? Sincerity? Forthrightness? Does someone stare, shoot daggers, avoid direct eye contact, glance slyly?

  4. POSTURING — Are arms and legs crossed defensively? Stand or sit slouched or erect. Severe threats promote fetal positions.

  5. TICS — Uncontrollable nervous twitches may indicate a sensing of possible threats.

  6. S UBVOCALS — Um, er, uh, whew! . . . and grunts and groans, whistles, loud swallowing, tongue clicking.

  7. DISTANCING — We each have our own Space. Comfort zones vary by person, geographical region, country, and by odors.

  8. GESTURING — A wave, thumbs up or down, an OK sign or angry fist, a V can all be acceptable in one place and not in another.

  9. VOCALISM — Say: I LOVE my children! vs. I love MY children! vs. I love my CHILDREN! vs. I love my children! Same words, but do you hear different meanings?

STROKING arms, legs, or hair often indicates a lack of affection (perhaps at the moment, perhaps in general). See if talking about how valuable that person is to your business stops that activity.  SMILES are great, but can often be a defense mechanism. THE FACE ALONE CAN PRODUCE 250,000 EXPRESSIONS! (Weird research, huh?)

Sports guys and politicians use THUMBS UP and THUMBS DOWN. Hitchhikers point THUMBS SIDEWAYS.

CONFIDENCE is often expressed by pyramiding fingers, by hands in pockets with thumbs out and by hands held behind a stiff back.

INSECURITY is frequently communicated by pinching, chewing (pens, pencils, pipe, fingernails, gums), by hands stuffed deep into pockets, as well as by smoking, fidgeting, jingling coins, tugging ears or mustache, or underclothing, by someone who frequently covers her or his mouth and /or “ahems” often.

HOW a person lights and holds a cigarette, pipe or cigar, how he or she writes (including pen pressure), how glasses and eating utensils are held and used, how food is picked up and eaten. These are barometers. So are the ways people greet and say goodbye to one another. Handshakes (firm, wimpy, bone-crushing?). Hugs and kisses. Who touches whom?

The boss’s hand on someone’s shoulder shows authority. People in power feel comfortable touching subordinates, but not the other way around! Is it acceptable to touch a pregnant woman? Holding one’s hand to show the palm is regarded as a sexual attraction signal, especially when pupils dilate.

Watch how people move toward and away from one another — Distances? Who moves first? When?  Is someone’s foot pointed toward you when she or he speaks with you, or toward the door? Effective communications requires effort!

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Hal@Businessworks.US 302.933.0911

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Sep 08 2011

PROMISES. PROMISES. PROMISES.

Empty Promises

               

May Win Votes,

                         

But Not Sales!

 

 

If you can’t deliver the goods or services on time and as expected –price, performance, and warranty-wise– don’t even discuss the possibilities. Send your prospective customer/client instead to your top competitor. In fact, force yourself to even go to the trouble of introducing her or him by phone or email, or in-person whenever possible.

Hand ’em over on a silver platter

(along with a sincere smile and backpat)!

                                                    

Why? Because down the road a piece (you know how far that is, right?), that person may not remember where or who she/he bought from, but you can bet your bippy that that astonished and pleased customer will never forget you for the personalized introduction to help ensure a sense of purchase satisfaction.

Remember that EVERY purchase is an emotional one, with an emotional trigger clicking into an emotional buying motive. And you will have just pulled that trigger. So the other guy got the sale. So what? In all honesty, you couldn’t have fulfilled the customer’s request anyway.

To top it off, I guarantee you that the story of you going out of your way even though you weren’t making the sale will get told to at least ten other people and each of them will tell it to ten more. For a couple of minutes of your time, you will have created 100 positive impressions!

Imagine how many people will be praising your integrity and building your reputation when you choose to make a consistent practice of focusing completely on the customer’s needs, instead of your own! 

Is this a recommendation to grow your business by sending prospects to the competition? Good heavens, no! The point is that it’s better to help people find what they want when you can’t produce it yourself than to try manipulating prospect intents, altering what you have beyond performance reality, or –worst of all– promise and not deliver.

Performance is the key word. And honesty is still the best policy. Oh, and you’ll never need (like car dealers) to talk about either performance or honesty, because people will simply know about it when your actions match your words.

AAAACK! Too Late!

Okay, if it’s too late for all that good stuff

because you already screwed up, take heart.

All is not lost.

                                                                                               

Let’s say you’re in the roofing installation business, and you promised a prospect that you’d deliver a three trillion dollar debt ceiling with insulated, soundproof ceiling tile panels by Wednesday, and it’s Monday with no debt ceiling supplier deal in sight. You now know you should never have promised it and your knees are shaking.

Go back to “GO” and own up. Tell the truth that you over-committed and promised what you shouldn’t have. Apologize. Be sincere and empathetic. Put yourself in the customer’s (or employee’s) shoes. Listen carefully. But stand tall and don’t ooze. Offer to do whatever it takes to make amends (and be sure to follow through with overkill effort!).

If doing this results in you suffering a loss, suck it up! Bite the bullet! Eat the expense! Write it off to stupidity. Lesson learned. Time to move forward. But remember that the WAY you handle the mess and the integrity you demonstrate (even after demonstrating no integrity!) adds up to creating a new opportunity out of an old problem.

It may be true that “nothing succeeds like success,” but it’s equally true that nothing succeeds like telling the truth in failure, and making good on a failed promise. 

                                                       

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

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