Who knew?

You can end up going 

under when you’re

too over-the-top!

The boy who cried wolf… the lady doth protest too much… the sky is falling. Doomsday attitudes breed doom. We become what we think about!  

The more we think it, the more we bring it on. We become what we think about. We all know the type: the doom and gloomer — no matter what we say or do, it’s “poor me!” and “the business can never survive.”

Well, guess what? If that’s what we believe, we can bet our butts that that’s what we’ll get. We become what we think about. Why do we make it so hard on ourselves to unravel the tangled web of negativity that’s wrapped around our brains? We know better, don’t we? I mean this ain’t rocket science. It’s attitude. It’s a choice. We choose it!

So why do we choose negative thoughts and pessimism when we can just as easily choose positive thoughts and optimism? But it’s not “easy” we say. Well, then that too is a choice. We can choose to make it easy. Sounds good, but a whole lot of the problem is that the tangled web is full of then and there and if and when instead of here and now. 

Choosing to focus our minds on the here and now present moment as much as possible throughout the day (and night) is the healthiest place to be — physically (to prevent accidents, mentally (to prevent errors), and emotionally (to be able to respond instead of react!). It’s not possible 100% of the time, but it certainly can be more than it is!

We’ve all seen examples in every walk of life of unlikely people performing majestic feats only because they believed they could. We become what we think about. Believing in our selves, in things, relationships, sales, profits, innovation, productivity, and performance delivers the goods where hard work alone cannot.

I am now writing my second commissioned memoir. Both books are about a believer who has surpassed all odds –including threats at gunpoint– and succeeded by every life’s measure:

Both men believed so hard in what they were doing (and curiously couldn’t have been farther apart in their pursuits — home fabrics and public service for one, driving faith-based reform into the rough and tumble trucking industry for the other) that, without even trying, they put themselves in the right places at the right times and became winners!

Either of these men could have easily quit at any time, and lived a comfortable life, but both believed there was more to it than that. Both believed in service to others. Both had a here and now focus. Both choose prayer and faith as primary tools to nurture and support their belief systems.

Neither ever ventured “over the top”in their words and deeds, or in the ways they treated and respected others — employees, customers, suppliers, advisors, referrers–  and most importantly, their families. They were models of humility, trustworthiness, self-confidence and, though neither would admit it: inspired leadership.

In both cases, the fact that their competitors put their businesses under by talking too much and performing too little proves the point that over the top attitudes can drive business under. 

More on success? No compensation involved, but I heartily recommend Malcolm Gladwell’s book, OUTLIERS. Short. Fascinating. Challenging.

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Hal@Businessworks.US  302.933.0116 

  Open minds open doors. 

 Thanks for visiting and God bless you. 

   Make today a GREAT day for someone! 

Entrepreneur wake-up call . . .

Stop trying to please

 everyone in the world!

Let’s face it, Entrepreneur: You’re a fire-in-the-belly person, and that’s enough heat for any body; you don’t need heartburn too! You’re in business because you believe in your ideas. You’ve stayed in business during this pathetic excuse for an economy because you want to make your ideas work.

Lately, you’ve been getting yourself caught up in trying to please too many other people, and your ideas are taking a hit. You can’t start a fire with a magnifying glass if you keep moving the magnifying glass. Well, you also need the sun. Maybe that’s why rainforests are not exactly a hotbed of entrepreneurial expression and innovation? 

The suggestion bandied about by leading motivational gurus and schools of entrepreneurship that anyone who starts or owns a business must set the world on fire in order to succeed is totally false. Anyone who seeks to succeed as an entrepreneur must have a burning desire to succeed. Period. Here’s a good translation of that point: 

To Thine Own Self Be True!

                                                                             –Shakespeare          

Once you’ve pleased yourself by getting your business idea off the ground, you need to please your customers, employees, partners and financial backers, in order to get your business idea into orbit. Next, you need to please your community and industry or profession, to stay in forward motion.

Oh, right, and please let’s not forget about your family! Without some kind of strong family support, you’ll never be likely to get past the rough spots you’ll bump into along the way. Now, right there, in those last three sentences–look again! There’s enough to fill the lifetime of any entrepreneur. Isn’t that enough? You’re a masochist?

I mean, if you want to torture yourself, go ahead, but I can’t imagine that you would feel you need to please the Chinese Communists, Mexican drug lords, the White House, al-Qaeda terrorists, Hamas, Hezbollah, the Mafia, Lybian and Cuban dictators, “Gangs of New York” or gruesome novelist Stephen King. Whew! Some list, huh?

So if that’s the case, why do you need to please your in-laws? Your teachers? Your neighbors? The shelf-stocker at Staples (“That was easy!”), your dentist (well, okay we really do need to please our dentists!), but you get the idea. Every time you step outside your inner circles of influence, you risk your ideas losing energy and attention.

Nothing kills an entrepreneurial venture quicker

than trying to be all things to all people.

 Be Your Own Hero!   Reality Rules.

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  Open minds open doors.

 Thanks for visiting and God bless you.

  Make today a GREAT day for someone! 

Seeking sales fireworks?

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 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone! 

 Every step you take,

 every word you say,

 every blink you blink

  . . . is marketing.

You’re a professional practice or small business owner or manager. Whether you have 100 employees or work out of your bedroom closet, the words you use (and don’t use) and the ways and places you move (and don’t move) say worlds about where you’re headed and how long it will take you to get there.

Every step you take and word you say, every blink you blink is a form of marketing to someone for something.

It doesn’t matter whether you’re trying to get your rich brother-in-law to loan you his $1,700,000 Bugatti Veyron to drive your best customer to dinner at the club, or whether you want to motivate your new assistant, or get approval to cash in a free WAWA coffee coupon that expired yesterday, you are constantly engaged in marketing.

Your business plan and loan applications are marketing documents. When you hire a consultant, you have to impress on that person or group (oh, sorry, “team”) that you and your business are worthy of her/his/their exertions on your behalf. You slide a little salesy language into explaining what your business is all about.

The thing is that most hard-nosed, competitive, aggressive business people know all this and make no bones about practicing proactive, assertive language and posturing at every turn in the road. But those who often have the most to offer in terms of creativity and innovation will typically get themselves caught up in the process, not the selling.

We can’t turn timid creative genius personalities into super sales pros overnight (and probably shouldn’t try or even want to), but we can help raise these folks up a notch by pointing out that five criteria are part of every successful marketing effort . .  and that EVERYthing is marketing SOMEthing! Your steps, words, and blinks must:

1. Attract Attention

2. Create Interest

3. Stimulate Desire

4. Prompt Action

5. Deliver Satisfaction

All five of these must be present in every form and function of marketing to bring about ongoing and long-term success. Look around you. The extent to which these five criteria are effective determines how effectively your message is being delivered to your target markets.

Look for the five in print advertisements and broadcast commercials; billboards and other outdoor advertising vehicle messages; print and video promotions and displays; online presence (websites, social media sites, etc.); sales presentations (in-person, seminars, webinars, teleconferences; trade and professional shows); public relations programs (events, news releases, etc); packaging and labeling; merchandising; even pricing can all be measured for effectiveness when they succeed at making these ten words work . . . even in your “elevator speech.” 

Remember you are being:

watched; heard and overheard; listened to (there IS a difference!); read about; sized-up; checked out; assessed; evaluated; figured out; thought about; tested; weighed; raked over; admired; followed; respected; loved; praised; scourged; mocked; appreciated; and bought

— all day, every day, even as you sleep!

The same way that you buy or don’t buy others, they buy or don’t buy you. Your best insurance for achieving success is to make the sale. Your best way to make the sale is to accept that it is what it is, and that you need to be forever on the alert to opportunities.

Opportunities are created by marketing that attracts attention, creates interest, stimulates desire, prompts action, and delivers satisfaction.

Drive your imagination forward with reality. 

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Hal@Businessworks.US

 Open minds open doors.

Thanks for visiting and Make today a GREAT day for someone! 

Twitter opportunities

bail small business out

 of still sinking economy!

Opinion, after creating thousands of small business marketing and management programs, and many life observations:

Since the debut of television, no other media vehicle has had such positive and pronounced impact for small business as Twitter. LinkedIn is a distant second and Facebook doesn’t even make it to the table.

________________

A little background . . .

• In case you haven’t noticed: since 2008, there’s been relentless government pursuit of globalization at the expense of business, marked by the near strangulation of entrepreneurial ventures and accompanying choke-hold on free market competition.

• In flagrant disregard for America’s economy, America’s employment opportunities, America’s military, America’s healthcare, and America’s self-esteem, spread-the-wealth idealogy has trampled the nation’s economic heart and soul beneath its runaway tank treads.

• America’s 30 million small business enterprises –the proven source of over 90% of all new jobs– have been chewed up and spit out while bungling corporate giants and their muscle-brained unions have been handed tax-dollar bailouts that have accomplished nothing.

________________

So where does Twitter come in and what’s “rightbackatcha!” all about? Twitter, first of all, is a powerful outbound social media entity. Among many applications, it allows for small businesses to broadcast availability of products and services out to the world at no cost. In today’s economy, this access is a Godsend.

More and more small businesses are taking advantage of the opportunities Twitter provides, and are discovering that INTERNET globalization opens new revenue stream pathways unimaginable just 5 or 6 years ago. Business today comes from many surprise sources . . .

A local plumber gets a service call from Betty whose cousin lives 2,000 miles away but cut and pasted his clever Twitter quote into an email to Betty because it mentioned the town Betty lives in. Betty figured that was better than the Yellow Pages. Voila!

LinkedIn, FYI, is a much more sedate, more corporate medium. It lacks both the flair and immediacy of Twitter.  

Facebook? Forget about it! For business, Facebook doesn’t cut it! Let it help you keep your Friends and family together and communicating, but don’t expect it to make sales for your business.

If you run a small business and you have a website, why do you need to find people to drive to your Facebook page to try to get them to visit your website? It won’t happen. The process is too big a run-a-around. Visiters bail out. Why waste time and money and energy?

Send people direct to your website! Facebook also demands constant monitoring to police inappropriate posts that you don’t want associated with your business.

So, now you’re on Twitter, but it’s not working? That’s only because YOU’RE not working.

If you “work” Twitter, you are careful not to flood it with repetitive sales-pitch messages, and you have fun with it by being social. Yes, that’s what makes it part of “social” media.

In other words, someone mentions or thanks or repeats (RTs) your comment (“Tweet”)? Reply with a thank you!

Say: “rightbackatcha!” or express some form of appreciation. Even a “TY” will do.

But don’t disregard others for the sake of ramming home your sales message. Your “Followers” will drop like flies.

About “Followers,” incidentally, if you’re not selling something that EVERYone needs (rubberbands, toothbrushes, water), you don’t need 36 trillion Followers; you need Followers who share your interests or who fit your market target. Be selective.

If you’re going to “play the numbers” and amass as many as possible, be prepared for the fallout. You will inevitably attract weirdos who will waste your time and energy.

So, someone tells you you’re great or that they like your quote or the title of the song you mention or the product or service you represent, tell ’em “rightbackatcha!” or say Thanks (or THX). But you ignore sociability at your peril.    

Drive your imagination forward with reality. 

Open minds open doors.  

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“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

There comes a time

in the life of 

every business owner 

where lines become

B–L–U–R–R–E–D  

 between love and sales!

Even though with one of these, you fall into it, and the other you never want to have fall at all, there are endless similarities. Just consider a few musical messages when you substitute one for the other:

Put A Little Sales In Your Heart . . . Sales Make The World Go ‘Round . . . All You Need Is Sales . . . Sales Is A Many Splendored Thing . . . Silly Sales Songs . . . Sales And Marriage . . .  They Call It: Puppy Sales . . . Sales, Sales Me Do . . . Makin’ Sales In The Afternoon With Cecilia . . . Sales Are In The Air . . . Sales Are But A Little Boat Upon The Sea . . . Sales, Sales, Sales . . . When A Man Sales A Woman . . . What’s Sales Got To Do With It? . . . Sales Will Keep Us Together . . . Feel Like Makin’ Sales . . . To Sir With Sales . . . Give Me Sales . . . Stop, In The Name Of Sales . . . Chapel Of Sales . . . Game Of Sales . . . A World Without Sales . . .  Sales Letters In The Sand . . . Takin’ A Chance On Sales . . . You’ve Lost That Salesin’ Feeling . . . Will You Still Sales Me Tomorrow . . . Sales Me Tender . . . Can’t Buy Me Sales . . . Sales Will Keep Us Together . . . You Get The Best Of My Sales . . . April Sales . . . Young Sales . . .  

If you’re here looking for a great list of love songs

with “love” in the title, I don’t want to disappoint you:

 GO HERE!

__________________

Ah, but –fun aside for a moment, there are a couple of really huge “Lovin’ Sales” problems to consider:

1)  If someone who holds control over you or your business –like the government or a major customer, investor, supplier, or partner– hasn’t a clue about real entrepreneurship, and what it’s like to love your work, you’ve got troubles. 

These are people and entities who need to see your work as a committed relationship — in much the same way you might offer up testimony as part of a business plan and budget to impress lenders. I mean, I did once have an accountant who lectured me that my business was a legal entity that needed to be thought of as a separate person.

(That assertion of course simply reinforced my conviction that accountants lacked human feelings, and made me think that maybe my business was the one person in my family who was not dysfunctional! Kidding ;<) er, almost.) 

The point is that if those with control don’t appreciate your relationship with your business, you are losing sales you deserve to make, and income you need to grow.

2)  If you’re not 100% tuned-in to the reality that without sales, there is no business, you are living in fantasyland! In other words, your business cannot survive and thrive if you keep it locked in orbit around your great business idea at the expense of a monumental sales effort on your behalf. This is 2011. This economy will not tolerate you sitting.

(The alternative of course could simply be to apply to your state DOT or local roads department for cone placement training — security, benefits and no brain use!)

If you’re staying in the game, you need to devote more time and energy to selling than you have been. Nobody else can sell your business as well as you. It’s your baby. It’s your DNA. You feed, finance, insure, staff, and nurture it. Now get out and sell it. If you make 3 calls a day, make 10. If you make 10, make 20. Whatever it takes.  

If you’re not lovin’ your sales every day, no one’s going to be lovin’ to buy what you have to sell. Period. 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Small Business Suffers (See personal note at end) . . .

Highest Consumer Prices

in 3 Years!

(and the Worst Leadership Since Herbert Hoover and Jimmy Carter!) 

The highest consumer prices in three years were reported today for food, clothing, fuel and transportation.

the oppressive nature of obvious federal government efforts to control, manage and force small businesses into bankruptcy, this news is not surprising. What is surprising is that America’s 30 million small businesses have thus far failed to find and focus and rally their strength in numbers– to respond en masse!

What is surprising is that the Obama Administration has been pathetic at best in it’s token offers of olive branch diplomacy through its stagnant SBA puppet show. (Okay, well, maybe that economy-killing attitude is notso surprising after all. I mean, it actually makes sense as accompaniment to our business-leaderless federal government.)

Messrs. Obama and Biden have thrown entrepreneurs and small businesses under the bus.

In the process of over-taxing, over-regulating, intimidating, undervaluing, and completely disregarding the basic economic-growth interests of entrepreneurs and small business enterprises, widespread meddling in large corporate businesses and attempts to disintegrate free market enterprise competition from healthcare have prevailed.

Lest we forget, by the way, entrepreneurs and small business enterprises are the entities that built America into the world leadership posture that Mr. Obama is relentlessly trying to dismantle at the expense of all Americans. 
It’s inconceivable, his “fiddling“–outlandish First Family expenses, preoccupation with sports, and managing to be conveniently and consistently “out of town” while oil spills, floods, tornados, poverty, unemployment, foreclosures, and the undermining of America’s military and global image rise to the surface of day-to-day reality.

And now it’s consumer prices! What’s next? Must be “Dignity” because it’s trumpeted in every speech, and trampled in every action.

                                                                     

Leadership that incessently talks “dignity” and never delivers really cannot be allowed to continue. You and I and our families have struggled and suffered to keep our businesses afloat, to survive.

Has it occurred to you that we are no longer working for ourselves; we are working for the government battling against all odds to make an honest living, but losing ground daily because what we do manage to earn is turned back in to be distributed to others who are too lazy and too manipulative to work for themselves.

Why bother getting a job? Huh? After all, everything’s free. Why bother with even learning English or getting citizenship? Americans are so stupid that they’ll pay for everything anyway. Take advantage. What a great country!

______________________________

A SPECIAL NOTE TO BLOG VISITORS

I rarely comment personally here, because this blog was created for those seeking business development ideas, methods, stories and encouragement. It was never intended as a political instrument but, you know, it’s become increasingly difficult for me to choose to not be tormented by business-inexperienced, know-nothing leaders who –day after day– pound away at entrepreneurs and small business.

If what is said here offends you, please don’t just click off; call me or send a note and let me know your thoughts. I promise you a respectful response. 

Until someone can prove otherwise, I see no exception to the conviction that Mr. Obama has no regard for –or understanding of– what makes America’s economy tick, and that he chooses to ignore even finding out because that pursuit alone will cost too many votes?

Pardon me, but I believe, dear professional practice and small business owners and managers, that this kind of shortsighted, misdirected leadership is not leadership. It is sick, self-serving, do-nothingness that we cannot continue to live with, and that our economy cannot much longer tolerate.

We have the clout to make that change:

Election Day – November 6, 2012.

Vote Responsibly! 

                                                                           

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Your salespeople may be

costing you more

than sales!

Not unlike a new puppy, new (and old) salespeople who aren’t trained properly are likely to mess things up. In the end, they’ll cost you more than sales. Remember it’s your name, your image, your integrity, your authenticity, and your reputation on the line every time one of them opens her or his mouth or taps out a keyboard message.

 _______________________________                                                     

For your (actual, but names changed) Scenerio Pleasure . . . 

“Good Morning.Thank you for calling B. Bigg Sportswear. This is Sally. How may I help you?”

“Hi, Sally! I’m Larry from LLL –that’s Little Losers Limited– and I’m looking for B. Bigg, please; can you connect me?”  

“Er, no, B. Bigg is not here. In fact, ther…”

(Stepping on the end of her sentence) “Well when will ‘B.’ be back?”

(Realizing she has a sales spammer on the line, and smiling, since “B. Bigg” is a fictitious brand name) “Oh, eight and a half weeks!”

She chuckles and starts to explain that she’s kidding, but Larry interrupts her again . . .

“Alright,well, since I met with B.Bigg downtown there the last time I was in the area, I’ll just call back then; no need to leave a message.”

“Right.Well you have a nice day, Larry from LLL!” (now laughing to herself as she hangs up since –on top of there being no B. Bigg– the “town” has only 450 residents in it and the only place to meet is the gas-station-convenience-store).

Sally can’t wait to tell Mr. Star (company president, and retired world-class athlete with lots of industry connections) about the call. He will no doubt comment on how befitting Larry’s company name is.

_______________________                        

We all know about no such thing as a second first impression, but how often do we take the trouble to monitor the first impressions our salespeople are putting out. Appropriate, targeted, perceptive training short-circuits these “moments of no return.”

So, what’s the solution? Be –and stay– on top of your salespeople until you are confident that they are representing you and your business in as professional a manner as you want them to. This doesn’t mean “get on their case.” What it means is to make sure you provide them with the proper training (and re-training) and support — ongoing!

In life and work,

one-night stands never work!

A bad economy is not a legitimate reason to slack off in this pursuit. Just consider where you’d be without sales and with a bad reputation. Reinforcement at every level is critical in sales management.

If you are too busy owning and operating, or if you’re just not cut out to be a sales manager, go get one. Get the best person you can find –NOT the best salesperson — the best sales manager.

Great Salespeople Do Not

Make Great Sales Managers!

Some outstanding resources you can count on to steer you in the right direction:

Doyle Slayton www.SalesBlogCast.com

Jonena Relth www.TBDConsulting,com

Meredith Bell www.YourVoiceOfEncouragement.com  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Short, provocative,

word-crafted questions

with double meanings

that make you smile

 are what sell best! BUT

they’re not waiting

to jump out

of your closet!

At the risk of looking like one of those idiotic email FWDs written by “anonymous,” here are some inspiring examples of great double-entendre marketing theme line questions. . .

• GETTING ENOUGH? (Delaware Sleep Disorder Centers)

• GOT MILK? (Who doesn’t remember the white moustaches?) 

• WHERE’S THE BEEF? (Years later, we still laugh at that one!) 

• ARE YOU BREATHING? (Stress management exercise for businesspeople and healthcare professionals)

• CAN YOU HEAR ME NOW? (Verizon has us still saying this with every static crackle)

• IS IT IN YOU? (Yup, Gatorade) 

• MOUSE GOT YOUR WRIST? (Safe-Zone Stop-wrist-pain brace for computer operators)

Add your own favorites: ____________________________________

Yes, fun stuff, and hopefully inspiring. That’s the good news. The bad news is that these short sweet nothings, these provocative, punchy few words of flair do not fall from the sky.

Neither do they get dreamed up by in-house staff people who write coherent emails, business reports and plans, even news releases, church bulletins, or local fundraising flyers (or well-intentioned poetry-writing relatives with Fine Arts degrees who want to save you money).

Great headlines that slam out great short questions are the product of many years of studying and understanding consumer psychology, consumer behavior, emotional buying triggers, and professional advertising and marketing writing. That kind of expertise costs money.

It’s your call! Not every business owner or entrepreneur wants to sell products or services by identifying them and/or the brand name with a custom-created household expression. But if you do, you can’t cut corners. Top-notch sales messages sell. The exceptional ones can literally bury the competition.

Each of the examples cited above took at least a month (and probably longer) of intensive focus and concentration.

Contrary to auto dealership mentality, words that sell are not seat-of-the-pants, knee-jerk, last-minute compositions. Even with a professional marketing writer, substantial time is required to experience a process of what I call “total immersion.”

A record-sales campaign I once produced for Great Western Wine and Champagne came only after a three-month process of picking grapes, working in the winery, giving tourists tours, cleaning the vats (a time-limit situation to avoid passing out from the fumes!), and learning about processing equipment and the aging process..

I met with the glass bottle manufacturers, the cork people, the wire and foil wrapper makers, the label makers, the glue makers; I worked on the loading dock, in the front office, and out in the field with the sales reps; learning the history of wine and how the master winemakers grafted vines together to create varietals.

Don’t believe anyone who tells you she or he can write you sales-winning words without becoming thoroughly engaged with every level of your business. It doesn’t happen, even for a 2, 3, 4, or 5-word theme question or 7-word branding line.

Award-winning author/journalist Malcolm Gladwell is the epitome of this thinking. To write about John Kennedy, Jr’s piloting death plunge into the ocean at Nantucket, he hired a pilot to fly him to the same spot and dive. When you’re seeking big-time copy, find someone with big-time experience who’s willing and anxious to dive!

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Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Is speculation

feeding your doubts? 

 ( With appreciation to Marvin Gaye and Tammi Terrell for popularizing the Ashford and Simpson lyrics in their 1968 hit song, “Ain’t nothin’ like the real thing.” It is used in this post title because it fits the message below and because it was likely to attract more visitors than the headline, “Is speculation feeding your doubts?”) 

You’re an entrepreneur of some sort. You own or manage a professional practice or small business that you started or bought or inherited. You’re pretty sharp about most things, and probably more innovative than the majority of businesspeople. Way more than corporate and government types. Not even an issue.

Management, though, and maybe the finer points of leadership, have never found that comfort zone among your greatest strengths. So perhaps you tend to rely on others for those skills? 

If others are providing the majority of practical, shirt-sleeves back-up support your venture needs in order to allow you the time to pursue sales and financing and creative idea development, you may be putting too much risk into your business.

Even if they’re half wrong, government reports claim 9 of 11 new businesses fail in the first 3 years because of poor management, and that even with good management, that it takes 5 years on average just to break even. You may want to re-read that and digest it before you respond with: 

“Hey, whatever works!” 

Why? Because your reality might speak otherwise. 

It’s your business. When you have doubts about operational or staffing issues, get out from behind your desk or dashboard or computer screen or BlackBerry, or office or garage or kitchen door (or wherever you camp out every day) and check it out yourself. In person. Regardless of when or where. Go to it! Speculation breeds screw-ups!

When you depend on other people’s reports –no matter how loyal or trustworthy they may be– remember that they don’t have your perspective or your personal business interests at stake. It’s not a matter of trust. It’s simply not their business. They do not see things with your sense of vision. Go to the trouble spot.

This is not a suggestion for you to become a firefighter, solving everyones’ problems.

It is a recommendation to take increased responsibility for operational and staffing issues that can impact your bottom line. Others, for example, may have great intentions, but intentions never led anyone to accomplishment or success. Only action does that!

If, for instance, you have reason to believe that your customers or clients or patients are not being handled properly on the phone or by email, become a customer/client/patient and see what you get back. Be your own “mystery shopper.” You can be a detective without acting like one. Ask questions. Take notes. Check resources.

You don’t need to flash your badge, wear a trenchcoat or yell “Aha!” every time you find a clue.

Instead of telling, lecturing, scolding, threatening, or intimidating someone you find is getting it wrong, consider showing her or him by example how you would get the job done. Remember how you once learned something you’re fond of? Remember that your people are your most important asset!

Leave the how they do it part up to them — as long as the task and/or attitude is accomplished on time without compromising quality or results. Food for thought: Everything need not be done your way!  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!