WRITING   YOUR   BOOK 

It’s just not the same as editing, designing

 formatting and publishing, distributing,

branding, promoting, legalizing, and

marketing your book… or selling it!

READ BEFORE YOU LEAP, YOU 81%!

Why am I telling you this? What makes this relevant to small business? HA! 81% of all Americans think they “have a book in them” according to a New York Times survey report . . . uh, that’s like over 200 million people in the U.S. who want to write a book — more than total viewers of the most-watched-in-history 2012 London Olympic games!

WOW! That sounds like a sizable market right? And an awful lot of new books on the horizon, right? Wrong! How could that be? Well, first off– like the old days when TV first came out, and everyone watched it with the same passion we now relegate to smart phones, all humans thought they could write TV commercials because they watched them!

In other words, if you don’t read, you can’t write. According to industry findings reported at www.SelfPublishingResources.com, the average book buyer reportedly never reads more than the first 18 pages of a book she or he has purchased!!! If you don’t read complete books, you can’t write books worth reading. And if your first 18 pages don’t shake the walls loose . . .

Second: WRITING your book is the easy part!

And even if you DO write a book worth reading, you’d better have a lot of money and/or considerable professional expertise with editing, designing, formatting, publishing, distributing, branding, promoting, marketing, contract law, and sales. Even IF you can manage getting a big-time agent, publishing house, and publicist, the buck still stops with you! Even if.

Discouraging? Absolutely. My best guess is that 80 of the 81% will fall by the wayside trying to effectively manage the tasks noted in the paragraph above. That’s a big pile of dead book efforts! Ah, but now there’s CROWD SOURCING to the rescue!

Go to this site now for an example of how to make your book work once it’s written. Oh, yes, and it’s only a couple of hundred dollars to create! IT’S THE NEW WAY TO SELL BOOKS. IT”S THE WAY ALL FUTURE BOOKS WILL BE SOLD!

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Hal@Businessworks.US   

You will NEVER

have enough money

to start a business!

“Yeah, yeah, I’ve heard this before,” your stubborn venturesome self may say by way of dismissing the ugly truth, but dismissing reality doesn’t make it go away. Your offhandedness will inevitably come back to nip you in the tush. UNLESS! Unless you can get yourself to accept reality unconditionally and plan (that nasty entrepreneur word again) accordingly.

Ah, and one other very important asset you need to bring to your business startup table: PLUCK! [No, not as in fingering a banjo!] Pluck as in backbone, bravery, courage, daring, fortitude, gameness, grit, guts, mettle, moxie, nerve, zest, spunk. This is not to suggest recklessness in talking money. It is rather to suggest being realistically bold and fearless.

“Realistically”?

If you grow your business idea to the point where a major infusion of someone else’s cash or equipment is needed in order to survive and/or continue to grow, you’d better be prepared to give up total control in exchange. This translates to the need for you to be prepared to hedge your bet, and possibly diversify your interests (if your investors allow you to!).

Starting a business is not a task for the meek. It is not a retirement or corporate escape. It is not a hobby. It is not simply taking advantage of a spur-of-the-moment opportunity. It is not a one-night stand. When you start a business, you marry your idea! Without some grand inheritance, how many marriages start out with enough money?

No matter how carefully you budget and think through where your idea is headed, no matter how much arm-in-arm support stands with and around you, no matter how many promises you get from vendors, suppliers, ancillary services, and government agencies, you can be sure of only one thing: You’ll never have enough money to start a business.

So? So assess yourself first. Don’t dwell on it, but do be honest. Determine exactly how much pluck is inside you, and how realistic your attitude is. See where and who and how to plug the openings. If you don’t, your startup efforts are destined to fall apart and your financial exposure will be crippling.

You need to substitute for being under-capitalized by rallying your strengths and surrounding yourself with the reliable strengths of others whose skills and experience can fill in your gaps! It CAN be done. Many have succeeded. But many more have failed. The difference is pluck and a realistic attitude. How much of each have you?

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Hal@BUSINESSWORKS.US

National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors

LEADERSHIP STARTS

WITHOUT FOLLOWERS

Now what exactly do I mean by such an apparent contradiction? Answer: That leadership begins (and thrives) with attitude. “Yeah, Hal, right! Sounds great, but what kind of attitude and HOW does someone get it? Like it falls from the sky, or what?” Good questions. No it doesn’t “fall from the sky,” but it does begin at the beginning.

Leadership begins at the beginning, without a following, without an entourage, without an expedition, without a master plan, without a goal line, and without intentions of superiority or competitiveness. Effective leadership starts simply, with a mindset that exudes integrity at every turn in the road.

Leadership starts with an attitude that explodes in words and actions which set examples. Exemplary words and actions– by their very nature, by their very implementation– attract the attentions and admiration of others. True leadership attitudes ignite, engage, motivate, and sustain without ever having to ask others to roll up their sleeves and dig in to work alongside you. When people step it up and rise to the occasion, others rise as well to follow.

A TRUE LEADER DOESN’T START OUT

WITH A GOAL TO BECOME A LEADER.

A true leader simply demonstrates the qualities of behavior that set her or him apart from the pack, but this is accomplished by taking action, not by talking about taking action, or by aiming to play a leadership role.

Neither do great presentation or oratory skills make a great leader. Walk the walk beats talk the talk. Track-records speak louder than words. Show me what you’ve done and show me how to do it are far more important follower requests than tell me how great you are.

Effective leaders are great activists who consistently strive to teach and motivate by quietly doing. He or she is a great innovator, and a great solutions creator who takes entrepreneurial pursuits to completion, who doesn’t stop short with an idea, and who thrives on the sense of accomplishment that accompanies each step of bringing an idea to fruition.

Leaders move constantly forward. They turn over every stone and readily adjust themselves, their approaches, and the processes they use along the way, unafraid of taking action without having all the information.

Focusing on the finish line is not leadership. Focusing on each step, as the fortune cookie might say, prevents one from falling on one’s face, and almost always wins the race. 

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Hal@TheWriterWorks.com     Open Minds Open Doors

FAULT AND BLAME

 DON’T MAKE SALES!

Here we sit, small business owners, managers, and entrepreneurs, on the day of the first 2012 Presidential Debate. We are seething with anger, frustration, disappointment, and stress over what has and hasn’t happened since the last 2008 Presidential Debate. We blame it all on the political candidate we least agree with. And the harder we blame, the more we lose.

We have seen our businesses and personal finances go every direction except up.

We have become more outspoken about that, especially as we’ve seen respect for America’s military and America’s job and housing markets collapse . . . and food and gas and transportation prices explode through the roof! Normally free-spending customers have become suddenly frugal and stoic. All of that must, after all, be somebody’s fault.

But let’s be honest with ourselves here. How much real fault sits on our own shoulders for not planning properly, for not adjusting our business and professional practice development strategies appropriately, for not having solid contingency plans in place? It’s true that some circumstances prevent proactive business management. But many do not.

The way I see it, we have indeed had pathetic government leadership, but aren’t we just as much to blame as anyone for not keeping our own businesses fluid as they slid sideways across the top of shifting sands. After all, we chose to stand there in the first place. With that commitment, comes the responsibility to be flexible and stay forever on the alert. Am I alone here?

I’m not suggesting that going with the flow is easy. But, with a small business, it’s essential.

And that means staying tuned in to government screw-ups and broken promises because they will–in the end–affect where, when, and if you grow… or even if you survive! Easy to “Tuesday morning quarterback,” yes, but we’re looking at a lot more shifting sand before we see solid ground no matter who gets or doesn’t get elected.

It took us time to get here; it will take time to get out of here. So, there’s no time like the present to reassess your branding efforts, to initiate an overhaul of priorities and to inject time and expertise (necessary business growth ingredients that no doubt feel unaffordable) into monthly, weekly, and daily schedules.

That investment alone can make the difference for you no matter what happens on November 6th. And hopefully something will happen. The bottom line:

SALES MAKE BUSINESSES GROW.

FAULT AND BLAME AND PROMISES DON’T MAKE SALES!

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HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors

How un-balanced ARE you?

No matter how much you may think you are in tune or in touch with yourself, if you own or operate or manage a business –new. old, big, small, medium, family, self-employed or otherwise– take it from me who’s experienced all of the above firsthand: you are UN-balanced!

This means that negative stress is seeping in. It’s invading you even as you think it’s not. And it’s taking it’s toll.

How to regain control? First, you need to know where it’s coming from. Odds are it’s some combination of emotional, intellectual, and physical upset or dysfunction. The challenge is to isolate how much is coming from where and when, then to determine the how.

Once you have done an honest self-evaluation, you’re in a better position to reverse the flow and the damage.

Aaah, but this isn’t as easy as it sounds. Read that How to regain control paragraph again.

In some rare instances, it may be just a matter of seconds, minutes or hours to do all these analytics (and you thought analytics were just for SEO geeks doing website tricks?), but if you’re serious about rising to the occasion and getting your act together, be prepared to take days or weeks or months.

(Maybe years!)

Once you’ve done a be-honest-with-yourself inventory (like the doctor’s diagnostic work-up), separate and identify the key issues or stress points that seem to be creating or causing the most unbalance. Put them on paper or in a Word file bullet list. Prioritize by ranking them with 1-3 or 1-10 values in order of most critical (usually this translates to most immediate need).

Consider your own self-prognosis. What’s the best and worst you can expect in terms of timing and accomplishing the tasks associated with eliminating or minimizing the culprit behaviors or influences? What’s the quickest/easiest/smartest/safest way to get back in balance?

Okay, that’s the hardest part. Now initiate treatment. Simple? No. Painless? Pr0bably not. But much easier than the process steps needed to honestly assess and evaluate. After all, you are the only one who can unbalance you. And you are also the only one who can regain control. Bottom line: Nothing happens until you do!

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HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors

Consider the worst,

 but assume the best!

There’s no longer any excuse for being surprised in business (or life) when you’re able to discipline yourself to practice the thinking: “What’s the worst that could happen?” in every major decision . . . and then proceed to believe that only the best outcome will actually occur to reward your efforts!

Mind over matter? Perhaps. But, more than that, each worst case scenario situation you consider will better prepare you for the reality of what’s possible while it protects your belief in making happen what’s probable.

In other words, you will move forward most effectively when you’ve weighed the risks involved realistically.

Every leader worth her or his salt will attest to this thinking. The difference between it and a proverbial doomsday attitudes is simply that considering bad outcomes need only be a momentary departure from the positive thrust of making something positive happen.

Dwelling on negativity produces negativity.

Well, you say, making negative thoughts be fleeting ones is easy to SAY, you say. Ah, but it’s also easy to DO. Doesn’t it all come down to a matter of choice, after all? We do, by the way, choose our behaviors, yes?

So can we not simply choose to make  negative thoughts be benchmarks with a caution flag?

Who’s to say that considering the worst possible outcome has to be a long, drawn-out, analytical affair? It’s as quick as saying, “If I take this deal, I could lose the farm” and then realize the risk is not a reasonable one. (Contrary to popular opinion, by the way, Entrepreneurs take only reasonable risks.)

If you have trouble stopping your own runaway train when decisions come to the surface, force yourself to close your mouth and take a deep breath through your nose. Get more oxygen into your brain and more blood-flow into your muscles. Then exhale the stress slowly through your mouth.

Every choice you make is a better choice when you have better control of yourself. More deep breathing more often will put you in better control of your self. Is that a no-brainer, or what? All from making the choice to consider the worst that could happen before moving forward? Whew! Look at what you just taught yourself. The lesson is worth repeating:

Make the choice to consider the worst

that could happen before moving forward.

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HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

When to draw the line_______

You’ve already done all that you were contracted to do, but the client keeps making changes, causing delays in the agreed-to timeline. The result is you are unable to move forward (or even sideways) with the next phase, and unable to send an additional invoice. Okay, so maybe a “client-changes” policy should have been put in place or made clearer from the outset.

But what’s done is done, and here you are, getting stressed.

What to do? When do you draw the line?

“I know, I know,” you say,

“it’s just a matter of being more assertive.”

Right! That always sounds like the right answer, but you run the risk of losing the client, future business and referrals if you are perceived as too pushy or demanding, or if some request you make for added fees gets interpreted as sounding unreasonable.

What to do? When do you draw the line?

Renegotiate.

Okay, that makes sense, but every professional salesperson will tell you that the starting point for virtually every successful negotiation or re-negotiation is to ask questions!

So maybe the answer to: “What to do? When do you draw the line?” is:

As soon as you have a strong, meaninful,

and productive list of questions to ask!

When you start with questions, you can use questions to make your point without risking your relationship.

Y’think?

Well consider how you’d respond to being told that you look like a nervous wreck and should get better control of yourself vs. simply being asked: “Are You Breathing?”

Think about your present circumstances. What are the three most important questions you can ask to win your client’s relationship security, project support . . .  and open the door for your next invoice? Making things change is, after all, your choice. Yup! YOUR choice!

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HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

Does Your Mission Statement Have Vision?

Just because the media and politicians tell us the economy is getting better? Just because we’re looking at a healthcare reform that has absolutely nothing to do with healthcare and everything to do with costing business more money? Just because enemy combatant terrorist situations surface from those we’re told are not really terrorists, and from circumstances that we’re assured do not exist? Just because global-warming hoaxers have us running to refrigeration investments?

~~~~~~~

We’re probably feeling like confusion is nothing new, right? So why not live with a little more?

Well, here’s why: The business you own or manage doesn’t need to be as misguided and convoluted as politicians and the media. Remember they get paid for creating confusion. Your success depends on keeping things simple.

Keeping things simple starts with a foundation of mutual trust, an integrity attitude, tenacious awareness, and consistent hard work.

First off, don’t let anyone tell you to work smarter and not harder. That’s baloney! Every business success comes from hard work. Next, don’t let people confuse you about the characteristics and values of Mission and Vision Statements. [No, they are NOT the same!]

A Mission statement is essentially a declaration of intent, challenge and pursuit. It is your goal statement that clearly and succinctly explains what you plan to accomplish over what specific period of time and by what means. It is action-focused. Its ultimate success will be determined by the extent to which you cultivate mutual Trust among those you work with and oversee.

And, like every meaningful goal, your Mission Statement needs t0 be specific, flexible, realistic, have a due date, and be in writing. [Without all five criteria, you’ve nothing more than a fantasyland wishlist!]

A Vision statement is a heart-and-soul summation of where you see your business in 5-10 years. It is a picture you paint in your mind and share with others. It answers the question: If you succeed in your mission, where will you be? Its success is determined by your practice of —and ultimately your reputation for— high Integrity on a consistent day-to-day basis.

Your Vision Statement is a set of words that best describes what you imagine your future state of existence to be, and how you expect (hope) to be viewed by others: your employees, associates, vendors, customers, markets, industry or profession, and community. It is dream-focused. Its primary value is to inspire pursuit of your Mission.

What’s your Mission for next year? What’s your Vision for  five years out? For beyond 2020?

Oh, and in the same fashion that it helps to start ANY mission with 20/20 vision, it is often most useful to put your 2020 Vision on the table (to keep focused on it) while you develop your present Mission (or while you think up the ways to get where you want to end up).

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Hal@BusinessWorks.US

National Award-Winning Author & Brand Marketer – Record Client Sales

THINKING BIG WINS!

I see small businesses every day that think small and stay small:

Vehicles and signs and ads and websites that show phone numbers without area codes; radio and TV commercials that fail to say what town a business is in, or what the address is; owners who resist free global promotion opportunities (like Twitter and LinkedIn and Facebook and BizBrag) because they think of themselves as catering to small town communities and local markets.

There’s no surer way to guarantee staying small and never earning the big-time sales you’re capable of.

If you want to get big, STOP THINKING SMALL!

For many, small, local business is a great way of life and a totally satisfying experience, but for those who seek to grow and generate revenues worth writing home about, it may be time to open some doors in your brain and realize that your body, your life, and your business are what you think they are. (READ THAT AGAIN!) Whatever you think something is, it is.

If you think of yourself as fat, you are and will be fat. If you think of your life as happy, it is and will be happy. If you think of your business as growing and successful, guess what? So the question is not what’s wrong with the business or the economy or with  you? It is instead what are you imagining it (or yourself) to be? And, how can you change that?

Start with accepting the three realizations that:

1.  Thoughts are things and what you perceive is what you believe.

2.  You are what you think about.

3.  Your behavior (in this case, your ability to think differently about things) is a choice. 

Be a detective about yourself and your motives. Why would you choose to think and act small? If your answer sounds like an excuse, it probably is. Why would you choose to offer an excuse? What can you do –starting right now– to confront the reality of what you think you’re capable of, and go for it? What mental roadblocks are in the way? How can you remove them?

Why do you think top advertisers say things like “DO IT!” and “IT’S INSIDE YOU”? The old Eagles song, “Take it to the limit” is yet another reminder. You have the choice and can choose this very minute to change, to make a difference, to start thinking BIG and HAPPY and THIN or whatever it is that you want. Thinking hard and consistently yields results!

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Hal@Businessworks.US              931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Mom and Pop Businessess

Are Alive and Well In

Every Industry

and Marketplace

Because so many entrepreneurial ventures are launched, or brought on by, or result in hardworking people who also share a couple relationship (and because the marriage and work relationship I had with my wife lasted over 25 years), it seemed appropriate to devote a post to the subject. Maybe a couple of experience points here can benefit others?

• FIRST: If you are in a love/work relationship and not killing each other every night, congratulations and God Bless You! You have somehow managed (or are at least still managing) to beat the odds. Being the spouse of a business owner or the spouse who is the brains behind the business owner (or are an involved but not-married business couple!) makes you special!

Very few relationships can withstand the attack on emotional, rational, and physical sensibilities that are brought on by the stress of running a business together, while living under the same roof. It’s important to stay “here-and-now” as much as possible. Have flexible, specific, realistic, due-dated goals (and write them down!), but remain focused on the present.

RELY ON HUMOR.

It takes a special way of relating to one another that requires greater sensitivity and sense of purpose than  a typical marriage where one or both partners leave the home each morning and return each night. I have often counseled to paint a line around the bedroom doorway and threshold beyond which, business discussions are not allowed . . . and communicate, communicate, communicate! Listen, listen, listen!

• SECOND: Extreme trust and extreme sacrifice are the two characteristics of successful work/love relationships that cannot be compromised under any circumstances . . . ever! The temptations will be endless, but violating your love/work partner’s trust or not pulling your share of the load spell instant business failure, and often instant relationship failure too!

This distills down to being constantly conscious of not putting yourself in situations that could undermine the well-being of either your work or emotional relationship. Don’t go out partying on your own. Don’t hang out at bars or strip-clubs or trade show suites when you’re on business trips. Don’t wear provocative outfits when you’re on the road or attending meetings. Making a business and a relationship work at the same time requires integrity.

In other words, don’t ask for trouble

 because you’ll surely find it.

Working couples need to accept that friction will always be present. The trick is to work at making it be positive and productive friction. It takes far greater tolerance, patience and understanding than a non-working-together-couple relationship. The trade-off is that working couples–two people with one mindset–are almost always more effective and successful than flying solo.

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Hal@Businessworks.US    302.933.0116