It’s not all about the numbers . . .

How you time your

purpose and your passion

 determines your success.

“Life is timing,” says a man commonly reported to be one of the world’s top 20 motivational speakers: Charlie “Tremendous” Jones, author and editor of nine business and personal life and leadership books, including one with over two million copies in print in 12 languages.

When you want to demonstrate some proof to yourself of the importance of timing and being able to make timing adjustments, go find the nearest batting cage; swing at a round of fastpitch baseballs; then take some deep breaths and swing at a round of slowpitch softballs. (Do them in the opposite order if you really want to challenge yourself!)

Hey, sometimes it’s the little things in life, like baseballs and softballs that can humble the best of us.

The reality though is that there’s much to be said for “being in the right place at the right time,” Of course saying and doing “the right thing” is what makes the difference. Just as adjusting one’s swing to the pitch is what makes a great hitter, adjusting your purpose and passion to the circumstances is what makes for great business success.

And it’s not all about numbers!

The answers to your marketing needs, e.g., will not come out of statistical analysis of market research. Leave that stuff for the corporate and government types who need to juggle and analyse numbers to cover their butts. You have a small business to run, and there’s no time for that. You try things. They don’t work. You adjust them.

Marketing is not a rational, unemotional, objective, cut and dried, black or white series of numbered quantifiable events. It’s an art. It’s a psychological-based creative art form. It requires substantial experience with and adaptations of psychology. It seeks to impact peoples’ minds with a message. Every person’s mind is different!

What about how you conduct yourself? What about leadership? Good timing and making good timing adjustments means there are some important “Don’t’s” to guide you as you step up to the plate:

• PLEASE DON’T say one thing to an employee, customer, associate, consultant, referrer, supplier, sales rep, investor, lender, and then do another!

• PLEASE DON’T promise any of those people what you can’t deliver.

• PLEASE DON’T promise what you won’t deliver.

• PLEASE DON’T ask for meeting options, and then change them when you get them.

• PLEASE DON’T set meetings or appointments (note especially, professional practices) and then keep people waiting without some definite, reasonable, truthful, and on-time explanation. Acknowledge people waiting in line! And, by the way, a visiting sales rep should be treated just as importantly to you as your best employee or best customer.

• PLEASE DON’T host a meeting and then interrupt it with non-emergency cell calls or txtmsgs that really could wait.

• PLEASE DON’T call for a meeting and then change it on the fly at the last minute.

This is all starting to sound like a reminder list for exercising integrity? HA! YES!

HOW you time things, HOW you time your purpose and your passion is what others measure you by. It’s your own yardstick that you create. So, yes, integrity it is. Sizing up when and where to swing your bat counts alot. HOW you swing it counts most! 

Drive your imagination forward with reality.

Open minds open doors.  

# # #

      Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

 Happiness knocks at

your door every day.

Are you inviting it in?

There comes a time when business owners and managers must turn their attentions inward. This –today, now, right this minute as you’re reading this– may be that time.

One introspection-worthy vehicle is the great new controversial and provocative book (for which referral I earn no commission and have never even been requested to hype; it’s just an outstanding work) by Rob Bell, called LOVE WINS. It’s simple, short, friendly, informative, and –I guarantee– will give you cause to pause . . . and think.

That said, I will add that love does indeed “win.” So does happiness. Love and happiness require one another’s companionship. And both constitute the journey, not the destination. Both take us to that great place that management psychologist Abraham Maslow called “self-actualization.”

It’s hard to imagine self-actualization without love and happiness. The problem of course is that very few individuals ever truly arrive at any kind of permanent self-actualized state of existence. Fewer still recognize love and happiness as the pathways to get there.

And even those who do “get it,” who do work at it, and who do value and appreciate both the means and the end, rarely practice the pursuit enough to make a difference. So where does that leave us?

In order to move ourselves forward, we must first acknowledge that the act of moving forward is in fact, all by itself, a choice . . . that we choose our behavior . . . that no one else can reach inside our brains and control our thoughts and behaviors, and that we can simply make the choice to eliminate the negatives.

We can make the choice to move, conquer, or redesign what we perceive as roadblocks in our lives, by choosing to substitute positive  and productive actions and behaviors at every turn.

For these choices to be meaningful, increased levels of consciousness are required. In other words, a more intense focus is necessary on the here-and-now present moment as much of the time as possible.

__________

Hey, scientists tell us that we barely even use 10% of our total mental capacity. Just imagine what’s possible if you can take it to 20 or 30 or 40 %! It’s been said that if we could use 100% of our brain power, we’d be able to walk through walls because we’d be able to separate the molecules in our bodies to allow for that possibility.

Too far-fetched for you? Ah, but that’s a choice!

Perhaps you’re simply choosing to make yourself content by not having to exert yourself to accomplish the higher levels of conscious existence you know you’re capable of? Perhaps you find yourself continually backing away from the reality of it all?

Could it be that you just lack any measure of familiarity with these unexplored ways of thinking, and they seem threatening to what you are used to? Or does it seem like too much work that’s not worth it? Do you figure maybe that you’re only going to live so long anyway, so why bother? Are you concerned with others’ opinions?

If you are truly serious about wanting to be a winner and about ushering your business entrerprise to unparalleled success:

You must also be willing to accept that a happier you who gives and accepts love of others freely (and I am NOT talking about free-love sexual energy here). I’m referring to how you treat yourself and others, specifically those around you every day . . . family, friends, acquaintences, business associates, even strangers.

Q. Where will it all get you?

A. Everywhere you’ve always wanted to go

 Drive your imagination forward with reality. 

Open minds open doors.  

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

How much “mental litter”

is cluttering up your brain,

. . .  your business?

Overwhelmed with what my wife calls “Crapola”? (She’s a super organizer; I’m not.) Are you ready for the Litter Patrol? Do you need to schedule a Department of Corrections van full of orange or blue or yellow-suited guys with plastic bags and spiked sticks to descend on your workspace? Crawl inside your brain?

 Okay, well maybe you could do without spiked sticks in your brain, but odds are pretty good that if you’re a small business or professional practice owner or partner or manager, you’re an entrepreneur. Entrepreneurs are born of creative ideas and innovative pursuits. That usually translates into a trashy, cluttered workspace.

1. When did you last check your computers? Virus scan? Defragment? Clean out email files? Clean out Word files? Reorganize your record-keeping? Update your username and password list? Trash Bin everything that’s long over with and has no future app or reference value (especially pre-Bing and pre-Google historical data).

2. Kill the paperwork! Are you holding on to 10 or 20 years worth of tax records, owner manuals, documentation for old business plans, no-longer-relevant presentation materials? If these kinds of paper files (or cartons of) no longer have any real value for you, they have confusion value. Kill ’em! If some or chunks of some have value, just save those.

3. When did you last see the surface of your desk? No need to clear it off, but if you can’t organize it better (and keep it organized), you’re wasting time and energy and money. Entrepreneurs can’t afford to waste any of these, ever! Seeking negative attention? There couldn’t be a more feeble excuse. 

Is your workspace starting to look like one of those TV hoarder shows? Piles of magazines and newspapers you can’t get to? Toss ’em. The news will be the same in the next issue. You won’t miss a thing; I promise! The fewer old letters, thank you notes, sticky note reminders, children’s drawings of your dog on Santa’s lap, the better.

Photos, awards, small treasures? No problem. But all the other “crapola” (I’m starting to like that word), the more distracted becomes your brain, the more disorganized become your thoughts, the more convoluted becomes your business.

It’s hard to think OR act when you’re up to your knees (ears?) in trash. And you DO need to think AND act!

So, is this all about “letting go“? No. That’s 50%. What’s the rest? Keeping what you’ve let go of, gone! Making sure you stay on top of this physical, mental, and emotional litter problem. It does no good to make a token effort. Token efforts serve no purpose. Choose to clear your pathways and enhance your options.

Drive your imagination forward with reality. 

Open minds open doors.  

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

There comes a time

in the life of 

every business owner 

where lines become

B–L–U–R–R–E–D  

 between love and sales!

Even though with one of these, you fall into it, and the other you never want to have fall at all, there are endless similarities. Just consider a few musical messages when you substitute one for the other:

Put A Little Sales In Your Heart . . . Sales Make The World Go ‘Round . . . All You Need Is Sales . . . Sales Is A Many Splendored Thing . . . Silly Sales Songs . . . Sales And Marriage . . .  They Call It: Puppy Sales . . . Sales, Sales Me Do . . . Makin’ Sales In The Afternoon With Cecilia . . . Sales Are In The Air . . . Sales Are But A Little Boat Upon The Sea . . . Sales, Sales, Sales . . . When A Man Sales A Woman . . . What’s Sales Got To Do With It? . . . Sales Will Keep Us Together . . . Feel Like Makin’ Sales . . . To Sir With Sales . . . Give Me Sales . . . Stop, In The Name Of Sales . . . Chapel Of Sales . . . Game Of Sales . . . A World Without Sales . . .  Sales Letters In The Sand . . . Takin’ A Chance On Sales . . . You’ve Lost That Salesin’ Feeling . . . Will You Still Sales Me Tomorrow . . . Sales Me Tender . . . Can’t Buy Me Sales . . . Sales Will Keep Us Together . . . You Get The Best Of My Sales . . . April Sales . . . Young Sales . . .  

If you’re here looking for a great list of love songs

with “love” in the title, I don’t want to disappoint you:

 GO HERE!

__________________

Ah, but –fun aside for a moment, there are a couple of really huge “Lovin’ Sales” problems to consider:

1)  If someone who holds control over you or your business –like the government or a major customer, investor, supplier, or partner– hasn’t a clue about real entrepreneurship, and what it’s like to love your work, you’ve got troubles. 

These are people and entities who need to see your work as a committed relationship — in much the same way you might offer up testimony as part of a business plan and budget to impress lenders. I mean, I did once have an accountant who lectured me that my business was a legal entity that needed to be thought of as a separate person.

(That assertion of course simply reinforced my conviction that accountants lacked human feelings, and made me think that maybe my business was the one person in my family who was not dysfunctional! Kidding ;<) er, almost.) 

The point is that if those with control don’t appreciate your relationship with your business, you are losing sales you deserve to make, and income you need to grow.

2)  If you’re not 100% tuned-in to the reality that without sales, there is no business, you are living in fantasyland! In other words, your business cannot survive and thrive if you keep it locked in orbit around your great business idea at the expense of a monumental sales effort on your behalf. This is 2011. This economy will not tolerate you sitting.

(The alternative of course could simply be to apply to your state DOT or local roads department for cone placement training — security, benefits and no brain use!)

If you’re staying in the game, you need to devote more time and energy to selling than you have been. Nobody else can sell your business as well as you. It’s your baby. It’s your DNA. You feed, finance, insure, staff, and nurture it. Now get out and sell it. If you make 3 calls a day, make 10. If you make 10, make 20. Whatever it takes.  

If you’re not lovin’ your sales every day, no one’s going to be lovin’ to buy what you have to sell. Period. 

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Think you have

a busy business

 and lead a busy life?

Think about this quote

…and this 60-second bullet list!

Pretty scary stuff to be banging around your brain, eh? It’s no wonder you get yourself stressed out. Just think about the information overload comment and what’s happening in every passing 60 seconds worth of cyberspace. I mean,  any entrepreneur in her or his right mind could easily almost die or justify opting in to becoming an ostrich. 

But, no. Here you stand, taking it on the chin (and in the wallet)! You are in it, and you’re going to make it work for you because you are not a quitter, because you’ve got guts and gumption, because you believe in your ideas. What’s missing? Sometimes you teeter on the edge of not believing in your SELF. Sometimes you need a re-charge.

Well, step right up, business and professional practice owners and managers and operators and partners and investors! I know you think you’ve got a “killer” business, so I’ll tell ya what I’m gonna do: I’m going to make you an offer you can’t refuse. Are you ready?

Here’s the deal: You stop reading newspapers and news magazines and newsletters . . . stop watching and listening to news reports and programs . . . take more deep breaths than ever before . . . think more about your family than you normally do and say a few more prayers than you’re used to . . . for 21 days!

If you fail to make something of really major importance happen for you and/or your business in that amount of time –21 days, but you must follow the news abstinence path outlined– I will devote a full blog post to promoting your business interests for free plus provide you –also free– with a professional news release you can use.

I’ll even throw in step-by-step personalized professional guidance on how to make it work . . . Over $2500 worth of professional services for FREE if you fail to succeed with the approach outlined above. No strings attached. No gimmicks. I will not try to sell you on anything else, or on any extension of services.

This is a straight ahead offer.

If you are successful, you get –free– a full 45-minute customized and personalized telephone consultation on how to make more effective and more economical use of your planned and existing marketing efforts. No strings attached. No gimmicks. I will not try to sell you on anything else, or on any extension of services.

This is a straight ahead offer. 

Deadline: You have until July 29th to stake your claim. I will expect a dated, detailed report of the steps you take and the results you produced or failed to produce. You can contact me by email or phone message anytime, and I will respond promptly.

You have nothing to lose except news

(and that never changes anyhow).

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Small Business Suffers (See personal note at end) . . .

Highest Consumer Prices

in 3 Years!

(and the Worst Leadership Since Herbert Hoover and Jimmy Carter!) 

The highest consumer prices in three years were reported today for food, clothing, fuel and transportation.

the oppressive nature of obvious federal government efforts to control, manage and force small businesses into bankruptcy, this news is not surprising. What is surprising is that America’s 30 million small businesses have thus far failed to find and focus and rally their strength in numbers– to respond en masse!

What is surprising is that the Obama Administration has been pathetic at best in it’s token offers of olive branch diplomacy through its stagnant SBA puppet show. (Okay, well, maybe that economy-killing attitude is notso surprising after all. I mean, it actually makes sense as accompaniment to our business-leaderless federal government.)

Messrs. Obama and Biden have thrown entrepreneurs and small businesses under the bus.

In the process of over-taxing, over-regulating, intimidating, undervaluing, and completely disregarding the basic economic-growth interests of entrepreneurs and small business enterprises, widespread meddling in large corporate businesses and attempts to disintegrate free market enterprise competition from healthcare have prevailed.

Lest we forget, by the way, entrepreneurs and small business enterprises are the entities that built America into the world leadership posture that Mr. Obama is relentlessly trying to dismantle at the expense of all Americans. 
It’s inconceivable, his “fiddling“–outlandish First Family expenses, preoccupation with sports, and managing to be conveniently and consistently “out of town” while oil spills, floods, tornados, poverty, unemployment, foreclosures, and the undermining of America’s military and global image rise to the surface of day-to-day reality.

And now it’s consumer prices! What’s next? Must be “Dignity” because it’s trumpeted in every speech, and trampled in every action.

                                                                     

Leadership that incessently talks “dignity” and never delivers really cannot be allowed to continue. You and I and our families have struggled and suffered to keep our businesses afloat, to survive.

Has it occurred to you that we are no longer working for ourselves; we are working for the government battling against all odds to make an honest living, but losing ground daily because what we do manage to earn is turned back in to be distributed to others who are too lazy and too manipulative to work for themselves.

Why bother getting a job? Huh? After all, everything’s free. Why bother with even learning English or getting citizenship? Americans are so stupid that they’ll pay for everything anyway. Take advantage. What a great country!

______________________________

A SPECIAL NOTE TO BLOG VISITORS

I rarely comment personally here, because this blog was created for those seeking business development ideas, methods, stories and encouragement. It was never intended as a political instrument but, you know, it’s become increasingly difficult for me to choose to not be tormented by business-inexperienced, know-nothing leaders who –day after day– pound away at entrepreneurs and small business.

If what is said here offends you, please don’t just click off; call me or send a note and let me know your thoughts. I promise you a respectful response. 

Until someone can prove otherwise, I see no exception to the conviction that Mr. Obama has no regard for –or understanding of– what makes America’s economy tick, and that he chooses to ignore even finding out because that pursuit alone will cost too many votes?

Pardon me, but I believe, dear professional practice and small business owners and managers, that this kind of shortsighted, misdirected leadership is not leadership. It is sick, self-serving, do-nothingness that we cannot continue to live with, and that our economy cannot much longer tolerate.

We have the clout to make that change:

Election Day – November 6, 2012.

Vote Responsibly! 

                                                                           

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

24 Hours from right now,

you will have used up

86,400 seconds of your life.

Will you have made them count?

How often do you micro-manage your SELF? From all I’ve been able to determine in studying truly successful people, is that they seem –universally– to do this on a fairly regular basis. They plan and deliver to themselves short periods of introspection.

A few minutes a day perhaps. Or maybe an hour or two over the weekend? Is it time to prime the pump and recharge the batteries?

“I take yoga,” one person tells me. “I run (walk, jog),” others proclaim. There are also, of course, the “workout freaks” whose lives revolve around the gym and the weights they lift.

The bottom line, though, is that –while all of these and many other methods are great for all-around good health– it takes that extra conscious attention to the unconscious to be fully productive and rise above the limits of physical accomplishment.

Don’t abandon yoga or running or lifting. Take them to the next step and make them work for you.

Creative and spiritual people excel at this.

Some part of them knows instinctively when and where and how to mentally and emotionally “drop back” into themselves for a “How Goes It?” self-inventory and assessment.

It’s rarely as formal and compartmentalized as this suggests, but it nonetheless serves to rally your energy and your focus.

If you’re serious about wanting to take as full advantage as possible of every passing day’s worth of 86,400 seconds, you will not be offended by my never-ending suggestions to integrate more deep breathing into more of your life: Just click here for the free 60-second exercise that can change your life, and ignite your business.

Deep breathing gets more oxygen to your brain for better decision-making and it stimulates blood flow for more relaxed, not weaker, less stressed muscles. It works for every level of health and fitness. You will feel better!

The combination of effects rewards those who make deep breathing an ongoing practice, with substantially-increased self-control, self-confidence, and better health. It’s free. With little practice, it’s also “invisible.”

With improved self-control, self-confidence, and health, also comes a much-enhanced ability to respond instead of react to what would otherwise be stressful external circumstances and individuals.

If you don’t react, you can never over-react!

That single benefit is generally the “crowbar” that separates true leaders from lifelong followers. And if that’s not enough, be reminded that self-control and self-confidence come partnered with HIGH TRUST!

Who wants to follow someone who’s out of control emotionally, or for whom they have no or low trust?

So, making the most of your next 86,400 seconds will serve to point you in the direction of strengthened self-control and leadership. What more could you ask? Uh, odds are you’ve probably just used up 100-150 seconds reading this post. That leaves you with about 86,200 seconds in the next 24 hours. make the most of them!

And remember that pausing to enjoy, and to introspect, helps ensure that your next round will also be productive! Oh, and did I mention “HAPPY”? Well, if you’re feeling mentally, physically and emotionally healthier, and getting more accomplished . . .

# # #

Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. .

Make today a GREAT day for someone! 

Stop worrying, creative-types…

You’re not going

the wrong way

. . . you simply have a unique perspective! 

You’re an artist, writer, sculptor, musician, photographer, performer, designer, craftsperson, stylist, architect, landscaper, sign-maker, entrepreneur . . . and people call you “Weirdo”

__________________________

You laugh it off . . . but, somewhere deep inside, you worry that maybe you are weird. (I’ve been there; I know.)

After all, you hardly fit those corporate suit meetings or the trappings of that threatening vast jungle of government incompetency. And you do indeed march to a different drum. You’re really not anti-social or inherently contentious. You simply are what you are. Period.

So much of what you do requires isolation, keeping “strange” hours, eating only when you’re starving from whatever the closest container may hold, not watching TV, forgetting birthdays and anniversaries, periodically forgetting to wash or brush your teeth or fasten your seat belt, or even to use the bathroom until it’s almost too late. 

Many creative businesspeople fill in the blanks with Twitter. It’s a good social outlet, and a decent sales tool for those who work at it.

There’s little point in trying to explain to others what makes you “counterclockwise”

— that you’re really not going the opposite direction of society, and clocks.

You are just standing behind the clock, reflecting what’s in front of it. You’re simply thinking and functioning from a different perspective.

HA! Sort of like a dyslexic visionary? ;<) But hey, whatever works, works.

                                                            

If you can see the same thing differently from the ways others see it, you have a special God-given talent worthy of nurturing and training and developing. In other words, make the most of what you have and stop thinking (worrying about) what others who lack those skills might say or think about you. Rise above it!

Accept that you are extraordinary.

Easier said than done, you may say? Then reach into one of those deep dark corners of self-expression and remind yourself that it’s a choice. Everything you do and say and create is a conscious or unconscious choice. HOW you create and innovate (following a creative idea all the way through to completion) is a spiritual process.

That HOW part –your ability to capture, control, and exercise your spiritual process– is the difference between you and your white shirt and tie brother-in-law or athletic “jock” sister or your federal/ county/ town agency employee neighbor. The HOW process is what comes from your heart and soul. It is what primes the process pump.

You need always to be focused in the present, here-and-now moment as you perform for it only takes one slip of the knife, the brush, the camera, the tongue, to deliver catastrophe to your heart and soul. Here’s the best way to do that: Deep Breathing. (It keeps you in touch with your self, and each passing moment as it passes!)

When you DO come out of your artsy little closet to rub a few elbows, practice asking questions and listening carefully to the answers. Every question you ask and every answer you get holds out the promise of spectacular creative thought because it’s coming from outside of you but is something you ignite.

Rely forever on yourself and your instincts.

You are more often right about a creative decision than you give yourself credit for. When it comes to business, if that’s a problem, study up on it. It’s not as complicated as you may think. Like finding a doctor who’s skills and experience match the ailment, find professional services with creative management experience.

Or, when you get to the point of possibility, hire or commission someone with good business sense and/or good organizational skills and a sense of finances — someone you trust who can take it all away from you. But be careful to not use the occasion of such new found freedom to slack off or get careless. It’s an opportunity to grow!

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Businesses have customers.

Shrinks, lawyers and CPAs have clients,

But you, Doc,

have patients!

—————–

If you have a doctor-friend in your life, you might want to share this post. Useful, straightforward “business” posts for healthcare professionals are not typically or readily available. You may also want to consider how these same dynamics apply to you in your business or non-medical practice.

———-

So what, you say?  Here’s what: Given that healthcare has now become even less predictable (than the plights of business, shrinks, accountants, and lawyers) as we edge ever closer to that Obamacare precipice, you may already be starting to lose patients as you lose patience.

I mean, businesses, CPAs, and lawyers already see the staggering new costs handwritten on the walls. And shrinks? Eh, who ever knows about shrinks?  Anyway, it’s all about you, Doctor. You are being called on as never before to rise to the occasion and bite the business bullet. You must grow your practice in stagnant times. 

This means riding out the economic storms and going with the insurance provider flow even when all you want to do is practice medicine and be fairly paid for your expertise, training, experience, and compassion. Ah, but there stands Obamacare in your path! And you can’t get over, under, or around it. 

So, you’ve got to get through it!   

The only way to “get through” it –to survive and thrive in the next few months and years ahead– is to build and strengthen patient loyalty.

Patient loyalty is the single most critical component of practice growth, especially in hard times. It triggers increased  patient volume and stimulates referrals faster and more cohesively than any other factor.

———-

Here are the five key sets of values that determine success in acquiring and strengthening patient loyalty:

1. Your professional skills, resource network, and “Google-ability”

2. Your training, experience, and regional word-of-mouth reputation

3. Your patient-centric care approach and reassuring “bedside manner”

4. Your office staff’s abilities to communicate clearly and pleasantly, and to handle insurance reimbursement tangles quickly and simply

5. Your effectiveness in managing patient support, diagnostics, and referrals

Notice that the first four value sets above are ones that you should control and/or that should rely almost entirely on you. The fifth one, however, depends on others. This distills down to the reality that you must first attack the first four and fully capture or re-capture them into your control before moving into value set five territory.

Why? So you can strengthen the area that’s not in your control by coming at it from a position of strength in the four areas you are able to harness.

Take a hard look at the ten qualifiers suggested in the first four numbered value sets above. Can you rate yourself a “9” or “10” in each? In which areas are you weakest? What do you need to do –specifically– to get to those ratings in each suggested category? Can you identify three steps you can take next week to lead yourself there?

When you can honestly give yourself those 9-10 ratings, move on to #5 above and ask yourself what specific actions you can take now to improve the ways you manage patient support, diagnostics and referrals. Are you, for example, using resources that keep you in case management control over each of your patients?

The farther away from Med School and Internship and Residency you are, the more vulnerable you may be to economic invasion, and the more important it becomes to self-assess on a regular basis. Quarterly works. It might be the most rewarding investment you can make in your practice . . . or the most costly one to avoid.

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

“Almost Dying”

is a GOOD thing.

Uh, because…?

Huh? Hey, if you “Almost” died, then you didn’t, right? 

. . . which means you’re still alive.

Well, Glory Hallelujah!

Like the baseball team that had to come back from being ten runs behind in the bottom of the ninth inning with two outs and one strike left, and –by some miracle– twelve straight hits, including a walk-off grand slam and two others, wins the game. How many times have we heard of being spared by being snatched from the jaws of death?

Okay, so we know that things like this happen in other places besides Hollywood, but what’s the payoff? A unique, new, more meaningful perspective on life is inevitably gained — one that was clearly missing when you woke up the day before you almost died.

The same dynamics apply to small business ownership and management.

For many entrepreneurs –particularly in the last two years of oppressive federal government controls, spending and taxation without representation– their businesses have also almost died.

Yet somehow, miraculous comebacks have been recorded. Even in the face of the Obama Administration’s (well-documented) every effort to refuse small business owners and operators the opportunity to make miracles happen. Even after having the pedestal of self-esteem and career accomplishment knocked out from under their enterprises.

And perhaps –to one degree or another– your own?

But somehow, for those who have returned to life, guts and gumption have prevailed. And here they are. Still breathing. Are you breathing?

What do we learn by almost dying?

We learn to value and appreciate more than ever what we’ve had (and still have) that we disavowed, disregarded, and just plain dissed.

We discover people who we had no idea of before, riding to our rescue. We find that we still have a sense of ingenuity and a passionate drive to make our ideas work. Many find money and investors they never knew existed.

Many who have ventured or been brought close to the edge, to the brink of death, also find prayer and spiritual guidance that they might never have believed possible.

There’s something to be said for

reality bringing fantasy into reality!

Suffering? No one –except for terrorist crazies and the ignorant self-indulged among us– wishes suffering on anyone. Yet all of us suffer for ourselves and our lives and our families as we do as well for our businesses. The trick is to choose to not get swept away by it, not wallow in it, not get so caught up in it as to miss the present.

That’s the hardest part. Letting go. Moving on. But small business owners and managers know this perhaps more than most because having your own business is like having another family, and it often feels like two lives are being lived. So, yes indeed, the trick is in fact choosing to go forward when it’s hardest.

Let’s close with the great quote by B. Olatunji:

“Yesterday is history.

Tomorrow is mystery. Today is a gift.

That’s why it’s called the present.”

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!