ARE YOU KIDDING ME? 

  NOW is the time to make your business or     professional practice e x p a n d and grow… 

Are you on the launchpad or stuck in mud? Or somewhere in between? A legitimate, proven, affordable expert can provide what  you need most to expand your business or professional practice — NOW!

Where else can you get immediate usable creative input that’s personalized and focused on your specific needs? And all in just 3-6 weeks of ongoing, 1-on-1 telephone and email exchanges?

You won’t find a more qualified entrepreneurial business and professional practice development coach than Hal Alpiar.

Hal knows how to break sales barriers, how to start/re-start and expand businesses, how to grow your customer/client base or patient volume . . . how to help you make a difference, now!

Timing is critical. With your business ready to grow, the wrong direction could send it over the cliff instead of into orbit. 

A single word change in a branding line can bankrupt your business OR make your message a popular expression that catapults sales.

[Click free BRANDING TIPS Tab above for more.]

What’s it worth to feel reassured that your head is on straight about the path you want to follow?

What’s it worth to discover a last-minute adjustment that can save you a small fortune or ignite a new revenue stream? 

Hiring a “Yes-Person” (with associated salary, perks, benefits) to assist you with implementing your plans that might bring results, is risky at best.

Instead, for probably a lot less money, get Hal’s short-term input. He will be invested with you in your success and provide heavily-experienced creative thinking. 

Stop kicking the dirt and worrying.

Take 10 or 20 minutes out of your busy life to contact Hal. Ask the questions you need answered to reassure yourself –and  judge for yourself. There’s no fee to ask or to get honest answers. If he doesn’t feel he can help you succeed, he’ll tell you. If he does, he’ll tell you how.

Investing in Hal’s coaching is investing in your SELF, and costs a lot less than you might imagine. Confidentiality, by the way, is 100% Guaranteed!

CALL 1.931.854.0474 TODAY 9AM-9PM (CT)  

OR email hal@businessworks.US 

BusinessWORKS.US

GROWING BUSINESSES &  PROFESSIONAL PRACTICES NOW

Division of TheWriterWorks.com, LLC. Creating Record Client Growth Since 1981

Medical Practice & Other

Healthcare Leaders…

R-E-J-O-I-C-E !!

Finally, a simple, straightforward path to:

• Save huge amounts of business expense

• Have happier staff and partners invested in teamwork and in getting the most out of every hour, every day

• Increase confidence and communicate better with patients, patient families and the communities you serve

• Manage your own stress with easy unnoticeable steps and be able to teach those around you in 10 minutes!

• Increase patient volume with (little-known in the health-care world) practice-building steps that are FREE!

. . . AND MUCH MORE in the new $19.95 book:

HEALTHCAREPRENEURS — the best of proven success in medical practice and healthcare business development guidance, including the latest 2018 techniques and basic step-by-step procedures to save time and aggravation.

Reader comments include:

• …“Reading this book is like having your own personal coach whispering to you from over you shoulder.”

• … “It’s like getting a lifetime of direct experience peppered throughout with subtle humor.”

• … “Loaded with easy-to-identify-with examples… stories I’ve heard but never before considered the solutions.”

• … “It’s easily worth a year+ of private-tutor-style healthcare business training that gets results!”

Healthcare business development author/coach/radio host Hal Alpiar is currently scheduling his third Workshop/Speaking/Book-Signing Tour (Tour #1 was for his 5-Star DOCTOR BUSINESS; #2, his National Healthcare Book Award-Winning DOCTOR SHOPPING)

Hal is AVAILABLE NOW AT NO FEE.

You choose from any of the 35 Chapter topics! 

He conducts these sessions in exchange for booksale opportunities and for covering (reasonable/ documented/pre-authorized) expenses only. Special arrangements for regional scheduling.

RESPOND TODAY! Schedule YOUR medical/Healthcare group NOW: Currently planning dates for independent practices, healthcare associations/organizations/local chapters, in Atlanta, Tennessee, Kentucky, Virginia,  DC, Delaware, Philadelphia, and the NJ Shore. 

hal@Businessworks.US

or prompt-reply phone message: 1.931.854.0474  

DO YOU FEEL LIKE YOU’RE

 JUGGLING SEAGULLS?

JOIN US:  5PM TO 8PM ON 12/12 . . .

FOLLOW OVER 25,000 TOP BUSINESSPEOPLE, ATHLETES,

1st RESPONDERS, PARENTS, HEALTHCARE PROFESSIONALS,

STAGE PERFORMERS, ARTISTS AND STUDENTS WHO’VE

BENEFITED BY THIS 3-HOUR WORKSHOP’S TAKE-HOME

SKILLS ON HOW TO BALANCE YOUR LIFE & CAREER NOW!

     REDISCOVER “The Self-Assured You”…Leave with the steps and focus that win work-and-play championships… Learn  how to improve self-control WITHOUT gimmicks, drugs, diets, headstands, counting to 10, punching walls, or tying one hand behind your back. CLICK HERE to sign up now. 

     NATIONAL business and healthcare award-winning author/ coach/ entrepreneur and twice “Professor-of-the-Year (by student votes at both Pace University and Ocean County College) HAL ALPIAR reveals the key to effective stress management he’s now proven with over 25,000 lives. CLICK HERE to sign up now. 

     UNDERSCORING the value and popularity of Hal’s approach is that it truly does work and that it is both simple and UNNOTICEABLE to others. Because of this last factor alone, there are endless reports of this approach “saving the day” for meetings; interviews; stage and athletic field performances; classroom attentiveness; irate customer encounters; leadership and teamwork development; patient and patient-family care; on-the-spot emergencies; sales presentations; dealing with family upsets; project and relationship management; court appearances; creative pursuits… virtually any emotional or stressful situation. CLICK HERE to sign up now. 

     GET THE TOOLS to use NOW to better manage your business and personal life! Guaranteed Results!. $99. at Foundation Hall on 10th Street, TENNESSEE TECH UNIVERSITY, Cookeville, TN (approximately one hour East on US 40, from Nashville and one hour West of the Crossville/ Knoxville region). Seating is limited and Advance Registration is Required. CLICK HERE to sign up now. 

# # #

hal@businessworks.US

Higher impact with Lower costs.

Business & Healthcare Development

National-Awards & Record Client Sales

Entrepreneurship & Expansion Coaching 

931.854.0474

3-Part Workshops with Hal at Tennessee Tech University:

HEALTHCAREPRENEURS 

 Survival Handbook for Practice Growth & Development NOW! ©

Seeking to boost patient volume and survive the growing healthcare storms?

Healthcare providers cannot afford to miss this positive-results program:

REGISTER HERE 

These 3 connecting 3-hour workshops are born of 40+ years of successful healthcare practice startup, development and revitalization stages consulting and coaching by Instructor/Facilitator Hal Alpiar.

The author of DOCTOR BUSINESS and national book award-winning author of DOCTOR SHOPPING, Hal has designed the three nights of workshop action around his brand new book:

HEALTHCAREPRENEURS

  [Every participant will receive a complimentary signed first edition.] 

ALL Workshop ingredients have been perfected with more than 25,000 participants, including: 

Doctors of virtually every specialty, Dentists, Nurses, Nurse Managers, Chiropractors, Acupuncturists, Veterinarians, PTs, OTs, Practice Administrators and Managers,  Pharmacists, Practice Partners, Investors, more . . .

DISCOVER HOW TO GROW YOUR PRACTICE IN TODAY’S RAMPAGING HEALTHCARE STORMS FOR PROBABLY LESS MONEY THAN YOU’RE PRESENTLY SPENDING! 

GET FIRSTHAND SURVIVAL STEPS: 11/30, 12/5, & 12/7

REGISTER HERE

Regulations, insurance, financial, legal, patient care and family stress are all likely to get worse before they get better (which may take years). But here are specific proven new strategy and tactics steps you and your staff can take today. 

Get the input you need to minimize and reverse upsets (with all “outside” business and healthcare contacts and interests as well as with  patients, staff, patient families . . . even your own family).

Boost your patient volume in a matter of weeks (perhaps even days) using the proven-most-effective, free-and-least-expensive healthcare marketing tools. When and how to launch your secret business ideas, attract investors and a top-talent (supportive) support staff. 

REGISTER HERE but once you do, BE PREPARED to NOT sit still for each week’s 3-hour session! You are guaranteed the results you seek for your organization, starting the first week of the new year, perhaps even sooner! 

©2017 Hal Alpiar and TheWriterWorks.com, LLC. All rights reserved.

3-Night Workshop Set for FEB 1, 6 & 8… 

WHAT SPORT

IS YOUR BUSINESS?

Is it like synchronized swimming (it looks beautiful but goes nowhere), or roller derby (where everyone runs around in circles bashing each other in the teeth, but also goes nowhere)?

Or does it need to be like baseball (where ANY individual can win ANY game but only with internal support  and competitive spirit)?

Is your work or volunteer Team

addressing what your business or

organization really NEEDS?

Business and organization owners, CEOs, COOs operators, managers, directors, entrepreneurs…

…YOU WILL NOT FORGET this 3-part, firsthand-experience workshop series for enlightening, energizing (and RE-energizing) your leadership and teamwork plans and platforms — using the best of performance rewards, which are neither costly, nor permanent expenses. 

REGISTER HERE

YOU’LL DISCOVER the most effective ways to help others achieve their goals for them-selves as well as for your organization. The best steps to take. The best words to use.

All three sessions are personally facilitated by former renegade-professor-turned award-winning business author/coach/consultant HAL ALPIAR (Shown here with Teammate Breezy), with 40 years —ongoing– of record-breaking client sales creations to his credit. 

You are promised an agenda of productive, fresh, easy, less expensive, less stressful, proven approaches to leadership and team-building that work . . . You’ll get tools to cultivate leaders and stimulate teamwork, producing increased revenues with less stress than ever before!

SEATING WILL BE LIMITED SO SIGN UP NOW (The perfect Christmas Gift for for Business Owners and Managers) 3-Night Workshop Coming to Tennessee Tech University on February 1st, 6th, and 8th. Start 2018 with new team and business-building energy and direction.

Once you register and show up, BE PREPARED to NOT sit still for each Thursday/Tuesday/Thursday 3-hour session!  Follow the input and results are guaranteed! 

Suggested Reading: #1 New York Times Best-Selling Book:  MAKE YOUR BED – Little Things That Can Change Your Life… and Maybe The World by U.S. Navy Seal Retired 4-Star Admiral William H. McRaven

# # #

Open  Minds  Open  Doors

Hal@Businessworks.US      931.854.0474

 PLAN NOW. Make these Tennessee Tech Certificate Programs the launchpad for starting, kick-starting, or RE-starting your business or professional practice… and your SELF… into 2018!

“That which does 

 not cause my death,

    increases my strength!”

— Samuel Johnson or Frederich Nietzsche in the mid-late 1800’s

     It really doesn’t matter who said it or when. What matters is that entrepreneurs and entrepreneurial thinkers need to take heed now. Why? Entrepreneurs and entrepreneurial thinkers are often thought to be over-acting “drama queens” because they rarely worry about hiding their emotions. They tend to become excited about anything and everything that leads to forward movement of their “burning desire” idea.

     And, yes, these same enthusiasts will also over-react to negative news about anything that impedes the progress of making their idea work.

     If you fit this description, or if you work or live with someone who does— lo and behold!– you can actually make a difference in the equation!

     It’s called REALITY. A good strong does of reality will take away any pain, any upset, and tendency to engage in analysis paralysis. Being realistic is, after all, the key ingredient of five essential criteria that define effective goal-setting and successful goal-pursuit.

     REALITY is a slippery piece of soap for many even thought they may honor its value. Reality has a way of turning quickly to fantasy whenever things don’t seem to be going right.

     It is, after all, much easier to get “lost” in fantasyland than it is to “shape up” mentally or physically or emotionally to the point of being able to most effectively deal with what’s right in front of your face.

     But, alas, this was why breathing was invented, don’t you think? Every breath– like every heartbeat and pulse throb– has the ability to put us in touch with reality . . . with what’s going on this very split second . . . vs. past (more than a few seconds old, over which we have no control and cannot change even if we want to), and future (more than a few seconds ahead of the air and space and mindset we are in at this exact split second, and which, of course, may never happen anyway).

     So, bottom line: no need to fret. Just pay attention to your SELF. When you begin to feel upset, choose to focus your attention on your heartbeat or pulse, pinch yourself, take a deep breath, then get back to dealing with the next incoming immediate split second of your life. Let go of what’s over and what hasn’t come. Stay with where you are this minute. It COULD make a difference for you between a headache or backache or an ulcer or or heart attack or stroke. And if it does, consider how much stronger it has made you, or makes you this very next breath and, hopefully, the many more to follow.

# # #

Hal@Businessworks.US   931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

Books, billboards, news

releases, website content,

magazines and magazine

articles, posters and

displays, newspaper

columns, surveys, signs,

 postcards, brochures, 

commercials, promotional

 emails, direct mail, photo

captions, jingles, branding

themelines, package labels,

training curricula, promo

literature and exhibit

 materials, webinars, sales

presentations, seminars 

lyrics, booklets, speeches,

 ebooks, blog posts, scripts

  business plans, marketing 

 strategies, love letters,  

manuals, greeting cards,

and matchbook covers

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy. They are agents of change. They serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch with reality than their big business counterparts who are obsessed with analyzing what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale. (And remember, with online content: WORDS are still King!)

Entrepreneurs respect and appreciate the value of expertise.

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short, sweet, and memorable . . . and “short, sweet, and memorable” sells!

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words or less that has a beginning, middle, and ending . . . and is persuasive. Ah, then comes the opposite: Direct mail. In direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. It MUST ALWAYS answer the question: “What’s in it for ME?” All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression.

The writing you have now?

Does it work as hard as you do?

# # #

Hal@Businessworks.US  931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

 Standing On Someone Else’s Head?

It’s a thin line. Entrepreneurs and entrepreneurial thinkers often become delusional in their oblivious-to-others, all-or-nothing charge to make their ideas work yesterday.

The fuel? It can be good or bad news . . . a sudden brainstorm, making a major contact or receiving an unexpected investment (or bill), the surfacing of a sticky legal problem, a major family uproar or health issue. Or even NO news!

These are just a few examples of the kinds of events that trigger the reactive need for an immediate “stampede of one.” Most everyone has been on the receiving end of stampede clouds of dust and dirt.

When it’s “the Boss” who runs over, under and around support personnel, the result is inevitably negative and often irreparable.  Business prospects as well as personal and family connections are often short-circuited.

And those whose heads have been stepped on are usually prompt to update resumes, and rarely stay around.

Ah, but there is help for impetuous, oblivious and reactive behaviors (vs. tuned-in, team leader-style responses). And the difference between cultivating reactive and responsive –though great– is not the only answer.

We have all heard along life’s path that “Patience is a Virtue.” Great, we say, but how do we gain patience? How do we know when and where to STOP?

It’s called: Get to work learning all we can about how to focus our brains and lifestyles on fostering moment-by-moment, here and now awareness levels as much as possible.

WHY? Because upset feelings ONLY take place in the past (anything longer ago than one second) or the future (anything more than one second away). The more we can train our minds to stay in the present moment as much as possible, the more control we have over our behaviors, our productivity, and our health.

This is not to suggest we try to abandon all past and future in our lives. We need the past to learn from, and often as a relaxing avenue for pleasant memories . . . and of course we have to plan things in the future, The point is to use more present awareness to prevent dwelling on the past and worrying about the future.

There is nothing more immediate in your life than your pulse, your heartbeat, and your breathing. And your breathing is the only one of the three that can control the other two. Click on this ARE YOU BREATHING? link or the tab at the top of this homepage for step-by-step guidance.

And have a great day sharing and showing respect instead of the bottoms of your shoes!

# # #

Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

STOP Hoping and Wishing.

STOP Analyzing and Trying.

 Just get the damn job done.

  Today. NOW. . .This minute!

You’re an entrepreneur or an entrepreneurial thinker. If you weren’t one or the other, you wouldn’t be reading this.

So, straight out, here’s the bottom line: The work you’re doing now in your life (as goes the old advertising expression goes) “ain’t your father’s Oldsmobile.” What you’re doing now (or want to be doing) is not likely to be the boring office or hard labor or high-stress job that you grew up hearing about.

This also means that the days of analysis paralysis that evolved from corporate mindsets is gone.  The age of putting in long hours and working up a sweat every day doing physical labor or mind-numbing assembly line work, or some high-stress (air traffic control, e.g.) job to eke out a living, pay the avalanche of bills, and put food on the table, are not for you . . . cut your own path.

You want a better life. You have some great ideas, but –instead of making them work– you’re wasting time trying to make them work.

You cannot afford to drag your feet. You cannot afford to worry about every detail. You cannot afford to be wasting so much time.

Problems will solve themselves if you just get off your ass and get moving. Some action is always better than no action! But don’t trip over your own face!

Speaking of “buts,” remember that the “Yes, but’s” and the “Maybe, buts” run circles in the woods with the rabbuts, and (aside from an occasional carrot) never get anywhere of any consequence.

The hardest part of marching forward to success is the marching. Many give up with, or even before, the first step. And many who get that far tend to lose the drive to go further because they lose the vision or perspective or finances or connections to keep marching forward.

Sustaining initial startup energy once you’ve designed or developed or invented or introduced or found a market niche for your product or service can feel impossible. But it’s really not . . . unless you choose for it to be.

Consider that all behavior is a choice –conscious or unconscious, made now or in the past– and that many people surrounding our lives every day are doing their best (often unaware) to sidetrack the entrepreneurial thoughts and pursuits of others because success may threaten their investments in the status quo.

Others –especially friends and family– may simply (and often without realizing it) not want to see you succeed. They may feel threatened by what they perceive as your stardom. Jealousy is not always something we are aware of, but it is right up there on every measure of emotional spectrum leaders.

Think about what you’re choosing to do that’s actually holding you back. What can you change? How will you do that?

It may be in your best interests to try taking some deep breaths before trying to answer those two questions.

You might next explore ways to stop making excuses, to stop blaming others and circumstances, and –instead– take some steps on your own behalf. “What’s the worst thing could happen?” is a good question to ask yourself. If there are no legalities, or physical or emotional harm involved: Go For It!  

# # #

Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Are You Paying Enough

Attention to YOU??????

A  C  T  I  O  N  S

SPEAK LOUDER

THAN WORDS

ACTIONS SPEAK LOUDER THAN WORDS

First popularized in 1856 by Abraham Lincoln

The expression may date back as far as 1628!

The day-to-day motto of our new U.S. President

But “So What?” you say. “What does all that have to do with ME?”

You already know the answer, but odds are you pretend to dismiss it, forget it, mock it, trash it, or have turned a blind eye to the reality that these five words have, in fact, marked your every accomplishment in life.

So what makes you conveniently forget the importance of ACTION as in getting up off your butt and DOING something instead of just talking about what needs to be done?

I am interested in hearing any good answers to this question, but confidently doubt you can produce even one. Yet you know in your heart that everything you value has come to you as a result of stepping up and out… being assertive (that’s “assertive” not “aggressive”).

Take a one-minute break and ask yourself what it is that you are sitting on, wasting time and energy with (and probably money as well), that can best be resolved by simply taking ACTION? Have you heard that other great expression?:

S O M E   ACTION

IS ALWAYS BETTER

THAN NO ACTION!

Where does it best apply in YOUR life? You think it doesn’t? Of course it does. How long have you been standing still?

Formalized goal-setting is great if its underpinnings match the proven-to-be-essential five criteria, but big-time progress isn’t always measured by what you seek.

Ask anyone in public or military service about the values of TAKING ACTION vs. TALKING about it. “Whoa!” you might say, “but (thankfully) I’m not in emergency situations every day.”

Oh, but you ARE.

Do you think it’s not urgent to spend real time with someone you love instead of worrying endlessly about taking a career or business growth step that you fear tripping over? To be clear, this is NOT about Reacting. It is about Responding.

How much of an emergency is triggered by dwelling on “what if’s” instead of simply trying your best-bet idea? Is that more risky than not taking a few hours with your spouse or children? Would your “yes” response be the same if, God forbid, something drastic happened to a loved one to prevent you from enjoying more time together?

S U P E R S T A R S

. . . in sports, career professions, and business are inevitably those who live as much of the time as possible in the present, in every passing moment, instead of the past that’s over or the future that’s not yet come (and may never come).

They are the people who take the risks of taking action steps (because as Einstein said: “ALL WE EVER HAVE IS LIMITED KNOWLEDGE”) instead of trying to gather every conceivable factoid before deciding, or simply paying lip service, or making excuses, or being “all talk.”

Is it time to stop talking about what

you’re going to do, and just do it?

# # #

Hal@Businessworks.US             931.854.0474

Guidance to Over 500 Successful Startups

RELENTLESS PURSUITS

Can They Sputter and Flip Into Reverse?

The crazier you become about an entrepreneurial venture, the better it is IF you are (actually, and against all odds) a true entrepreneur.

If, in other words, you  work yourself into a frenzy because you have what you think is a great idea, you start thinking about applying to “Shark Tank,” you’re ready to bet the farm on your brainstorm because friends and family encourage you, and you know in your heart you’ve got what it takes to revolutionize the marketplace.

But–in the end– you don’t have that magical,

mystical entrepreneurial INSTINCT:

Prepare to Crash!

“Entrepreneurship” is NOT what all the universities and

colleges and entrepreneur centers are actually teaching.

• Just because some disillusioned government leader rewards the dreams of an aspiring faculty member a wad of grant money, doesn’t mean you, the student, will learn how and be able to become an entrepreneur. 
• Just because some misguided instructor thinks that “teaching entrepreneurship” will generate increased personal income for her or his family vacations while simultaneously being able to ignite the community economy, doesn’t mean you, the student, will learn how and be able to become an entrepreneur.
• And just because campus administrators are dancing in the board room because one of their faculty has just generated grant money into their building fund, does not mean that you, as a student, will learn how and be able to become an entrepreneur. 

Neither does any of it mean that what you learn can be turned into a cash cow for you or your friends or family or community–all of whom, because of your genius and your wonderful entrepreneurial training will be able to live happily ever after.

B e c a u s e :

No one can TEACH you

how to become an entrepreneur!

You can learn about how an entrepreneur thinks and acts and makes things happen, and you can convince yourself that you can muster what it takes to follow these guidelines into Entrepreneurville.

You will hopefully discover in time to save your savings that entrepreneurs are NOT the risk-takers most of society would have us believe. Risk-taking is NOT a trait of entrepreneurs. Real entrepreneurs take only REASONABLE risks.

But you can’t and you won’t fit the elusive entrepreneurial “mold” (if there is such a thing) unless you were born with the instinct — the will to succeed at all costs and, the most crucial characteristic: the ability to take the intuitive steps necessary to make that happen.

Lectures and textbooks and “hands-on” activities can give you a sense of what it’s all about, but they cannot instill instinct. 

Does not having this deep-seated sense of intuition —the inherent ability to have innate, inherent, inbred, spontaneous, consistently productive hunches-– mean that you’ll fail?

No. It simply means you are not an entrepreneur. But not being the entrepreneur you thought you were doesn’t mean you are doomed to failure.

You may simply need to rise to the occasion of being contented with being the best you can be instead of trying to be something you’re not. You may need to settle with the notion that success translates to hard work that produces steady long-term business growth, and to having to struggle through setbacks you never saw coming. Above all, you need to accept and work within the framework of reality. Yes, reality!

As with the critical 5 criteria of effective goal-setting (being specific, flexible, realistic, due-dated, and in writing), true entrepreneurship is marked first and foremost by being realistic!

And just as not meeting all five goal-setting criteria produces nothing more than a wish-list ticket to Fantasyland, so too does a reckless charge at entrepreneurship end up producing failure by cultivating a business-life platform based on make-believe.

All the time? No. Nothing is always, including the word “nothing.”

So the bottom line IS:

If you’re entrepreneur material, you’ll know it and so will others (including savvy investors).

If you’re not a true entrepreneur, welcome to the vast majority of businesspeople and the reality that –even though you may have missed the “E” Ship– your odds for business startup and growth success are measured exclusively by: how hard you’re willing to work at making your venture productive for yourself, your family, for those who work with you, and for your community.

Your actions may need to be more calculated than spontaneous, but that doesn’t mean they will end up having any less impact. What’s important is that you start out by being realistic and by measuring the steps you take with a reality yardstick.

Don’t be fooled into thinking that some educational venue or individual can teach you how to launch your interests into outer space… to become another Steve Jobs, or Lori Greiner, or Mike Lindell, or Mark Zuckerberg, or Oprah Winfrey, or Donald Trump, or Beyonce, or Mark Cuban, or Frank Purdue.

Accept yourself for who you are,

but never settle for who you are

capable of becoming.

Courses on entrepreneurship may help shed some light on the directions and kinds of decisions that produce entrepreneurial success stories, but choosing those directions for yourself and making those kinds of decisions will not make you an entrepreneur anymore than a new car or suit of clothes will make you into another person. They may make you feel good, but they won’t change your skill set.

Work at and stick to

what you know best,

and what you do best,

and what you like most

. . . and you will succeed!

TRUST YOURSELF!

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Hal@Businessworks.US             931.854.0474

Guidance to Over 500 Successful Business Startups