C’mon . . .When was the last

time you ever remember 

in your whole entire life

having a “trillion”

of ANYthing????  

Have you been listening to all the politicians talk about budget-slashing? They must be kidding!

Hey, it’s definitely no joke the economic mess we’re in. And TRUTH? Truth is -no matter who says what– truth is that we’ve got to live with it all for at least another three years. It’ll take a year and a half or more just for the new White House to undo the reckless spending tangle that the great “Hope and Change” hero created.

Business Owners Beware!

If you own a business and you’re not already working at unseating the socialism plague that’s practically brought you to your knees, you must be part of that crowd that thinks it understands “trillions.” I just read somewhere that a million dollars a day every day since Jesus died wouldn’t even add up to close to a trillion dollars.

The deal is that you must protect your budget without tearing it out by the roots. Oh wait, that’s your hair. Well, the thing is that if your business budget isn’t bare bones yet, you may already be out of hair and roots!

Here’s an example of spending priorities

that smart business owners must consider:

• MARKETING — You should be spending money for a professional marketing or branding writer to create your sales messages, but you should NOT be spending money needlessly to get your messages out.

Maybe that sounds like a “Catch 22”? It’s not. There are plenty of ways to reach your target market effectively for free, but you’d better be saying something worthy of capturing attention, creating interest, stimulating desire, and bringing about action and satisfaction, or get back to your budget board and start all over!

• OVERHEAD — Of course you have to pay the mortgage or the rent, but can you sublet part or all the space to a business that operates when yours doesn’t? Many instructional program businesses operate in evening or weekend hours. Do you have extra space you don’t need that you can separate from your workspace?

A lumberyard office building barters one small corner of space to a moonlighting graphic designer who provides the lumber company with free brochure and flyer designs in exchange for the space, electricity, and computer hookup.

• PAYROLL —Maybe space-sharing’s not practical, but what about sharing people? A centralized reception area and receptionist can save two or three or four businesses money and afford to hire a hard-working quality employee.

There’s much to be said for the old entrepreneurial “incubator” days, where all kinds of services and workspaces were shared. These included common area receptionists, centralized booked-time conference rooms, cleaning supplies and maintenance services, delivery and fuel costs, security systems, office supplies. If you can think it, try it!

• PROFESSIONAL SERVICES — When did you ever meet an accountant or lawyer or consultant or creative service person who wouldn’t be please to offer a discount for two, two, two clients in one? (Oh, that was “mints”? Sorry.)  

This kind of arrangement is especially win-win when common elements or interests prevail. Adjoining physical therapy and occupational therapy offices that both require similar electronic medical forms maintenance for insurance coverage reimbursements. A publisher and designer who both need a copyright lawyer.

Dig out your imagination here. Do the railroad track warning thing: STOP, LOOK AND LISTEN. Look around at what you’re doing from the standpoint of sharing, bartering, co-sponsoring . . . and maybe you too can “slash a trillion” or so!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

“The road to hell,”

we’re told,

“is paved with them”… so 

say what you mean and,

 yup, mean what you say!

Is that the same as walk the talk?

Anytime you lead someone on, set somebody up, promise results, or guarantee satisfaction (even if you only indirectly imply it, and, yes, even if you genuinely mean it!) by assuring or reassuring her or him, you’d better deliver or be prepared to banish your business to Chapter 11.

Like going to that place many think of as hell, people may not go straight there for a bad deed, but sometime soon, not delivering the goods, so to speak, can put you on that bad deed road headed for what’s popularly believed to be a very hot climate.

I’m not just talking about customer service. That’s only one piece of the pie. Have you promised something you didn’t deliver to your employees? To one employee? To your suppliers? To one supplier? To your investors or lenders? To a job applicant? To a sales rep? To a community, industrial, or professional group?

Hopefully, like jolting yourself awake in mid-snore at your desk, or catching your mouth in mid-yawn during a meeting, you moved quickly and decisively to cover it up and excuse yourself . . . and make amends. There’s really no excuse. Behavior is a choice. Not fulfilling on promises is equivalent to digging yourself a low-trust grave.

Why am I beating on this?

Because it happens every day, every minute of every day. And it happens to the best of us. We get lazy or forgetful or preoccupied, and simply overlook that even though we properly address the envelope and put the right postage on it, if we fail to mail the letter, both the letter and our intentions are meaningless.

So bottom line then is that it takes more than a calendar, more than a hand-held device reminder beep, more than an assistant’s verbal prod, more than a note pinned on our sleeve. It takes a high integrity attitude. It takes a constant state of awareness about what makes others perceive us as honorable, and living up to it.

Don’t make appointments

you can’t or won’t keep.

Pretty basic, almost insulting advice, right?

Wrong.

Did it make you think? Well? 

There’s no room for the lackadaisical attitude suggested by such behavior under any circumstances, but especially in such a consistently spiraling economy (and don’t think because the media and the White House claim otherwise that  the corner has been turned. In fact, there’s a perfect example of not meaning what you say!) because the person or group you mislead will simply cross the street and find a more honorable entity to deal with.

Surely you didn’t bust your butt all these years simply to blow off what you’ve achieved with a cavalier attitude, or by not coming across with what you’ve intended to do or said you would deliver. Be a person of your word. Promised performance counts for more than price, package, promotion. and personality combined!

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 931.854.0474 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

If you’re not

charging forward,

you may be

wearing blinders

 …or maybe you’re just not

  an entrepreneur after all.

More than simply a southern United States colloquialism (meaning to finish an action, to complete the job at hand), the “Git R Done” expression could realistically be the motto for entrepreneurs everywhere.

There is no greater thrust of urgency in business than the entrepreneurial pursuit of making an idea work, of making something happen . . . of getting the job done.

If you are genuinely serious about starting up a (or numerous) business venture(s) –especially in this continually failing economy (and don’t believe the figures being tossed out by mainstream media’s talking heads to the contrary)– you must be willing to arm yourself with an action attitude.

This means, among other things, that the kinds of delay tactics exercised by 9.9 of every 10 lawyers is not going to be a productive approach for you. (And, by the way, you know when you’re doing tasks of avoidance, right?)

Having an “Action Attitude” means that you need to get your act together to the point where offering excuses (of any kind) doesn’t cut it.

It means that it’s time (assuming you’re still with me on this) to stop dilly-dallying (You like that expression? Came from my mother!). It’s time to take your show on the road.

It’s time to stop studying and analyzing and worrying about “what if?” It’s time to follow Nike’s advice, and just do it!

There’s an old TV beer commercial that proclaimed “You only go around once in life!”

Hey, maybe you do, maybe you don’t.

But –for sure– you only get one chance at a first impression, a first new business launch, a first new product line extension, or a first new revenue stream, or new service offering.

Yes, there is always (With appreciative thanks to “The Chairman of the Board,” alias “Mr. Blue Eyes,” Frank Sinatra, who maybe you’ve never heard of, but who sang a big-time song to the cause of )”The Second Time Around.”

And “things” can be easier the second time around, but they’re never the same, and can never have the same first-time impression.

You’ve got an idea you believe in? Give it

substance. Polish it up. Test it. Launch it.

If you’re going to exercise big-time effort trying to justify yourself, trying to raise “enough money to do it right” or trying to swamp the competition in one fell swoop (now there’s an image!), you are probably going to live a happier life working for a corporate giant or plodding government agency.

Certainly –under those circumstances–

“entrepreneurship” doesn’t ring a bell! 

If any of what’s here seems in the least bit discouraging, odds are pretty good that you are somehow blocking yourself from being venturesome, from taking reasonable risks.

You could be harboring fears that will prevent you from making your ideas work. You may be blocking your own success. Work at it. Or see a shrink.

But don’t charge forward with blinders on.

# # #

Hal@Businessworks.US or 931.854.0474

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

If you are one of the following, you are all of them . . .!

Small Business and Professional

Practice Owners and Managers,

Educators, Sales Professionals,

and Entrepreneurs

What makes you different? Just the path you’ve chosen to take? Think about the one you’re on. 

It doesn’t matter if you teach third grade, own a chain of pizza parlors, sell advertising space or socks or perfume or gaskets. It doesn’t matter whether you’re a heart surgeon, hot dog vendor, social media guru. or a charity fundraiser. It makes no difference whether you manage a work team, a sports team, or function like the Lone Ranger.

The bottom line is that you’re not a government incompetent or corporate mogul or union thug, which means that you work for a living.

You work at what you do, what you support, believe in, were trained for, invented, designed, inherited, created, or stumbled into.

Does that pretty much cover it?

Ah, but what makes you the same? How could such diverse specialists have common grounds? Well, hey, you’re all leaders, right? You’re all communicators. And you are all (like it or not, willing to admit it or not) heavily engaged in selling on a daily basis.

You spend the bulk of your energy attempting to engage the interest and support of others in the ambitions, goals,  practices, opportunities, beliefs, ideas, and challenges that occupy your table, fill your plate and dance around your dining room.

Even when you’re not “at work,” even when you’re at family gatherings (you know, Ground Hog’s Day and Boxing Day, stuff like that), you’re still selling (oh, that nasty word again, especially for all you professional practice types; I know, there’re not too many brain surgeons rolling up their sleeves in supermarkets these days doing a “tell ya what I’m gonna do for you” presentation. There is that guy,though, with the sets of knives . . .)

What is it that you do when you get ready to give someone your spiel? Isn’t it that you (and sales professionals know this better than the rest of the world) are seeking common ground, shared interests, places where you can better relate to your audience? Aren’t you looking for places your paths have crossed?

Oh, my, there go all those light bulbs at once. Wait a second will you while my transition lenses back off. Ah, such a flood of light! 

So back to places your paths have crossed . . . of course that’s what we instinctively seek! Isn’t it, by the way, the premise for Facebook and LinkedIn?  

Whether we’re teaching a classroom full of students, explaining a procedure to a patient, a reason to donate, a special deal on foreclosed property, the benefits of sushi, the truck’s suspension system awards, how the use of Twitter can outperform Facebook, why everyone should buy a new mattress every ten days, or how easy it is to use this new bookkeeping system . . . we are constantly looking for common interest areas we can use to establish rapport.

We go to great lengths and ask a zillion questions to get to the point of “So you’re a Cubs fan, huh? Poor guy; you’ve really suffered over the years. I used to hang out with a few of them when I commuted from New York to Chicago for three years; I had an office at One East Wacker Drive on the Loop. What’s the name of that rooftop restaurant there?”

Well, maybe not all that dicey, but you get the point. We all seek crossed paths. They help us get closer to what’s under our skin. Prospecting is easier, but –more importantly– growing our relationships with existing customers, clients, patients, employees, suppliers, investors, lenders, and referrers is also easier.

Stop fighting it. Getting to know others better is a pathway all by itself . . . and one you can never tell where it will lead, but usually it will go where your authentic self opens doors and focuses spotlights. Open minds open doors.

# # #

931.854.0474   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Communicate. Communicate.

Communicate. Communicate. 

(Four times? Ah, yes, but repetition sells!)

There is no part of good communicating that beats good communicating! Yes, it takes longer. Yes, it’s more work. Yes it can be annoying (if you choose for it to be), but guess what? It is worth pursuing 100% of the time.

There is no part of good communicating

that beats good communicating!

Sure, you know all about the “listening 80% of the time and talking 20% of the time” stuff. And you know that one-way communicating is for radio, TV, and high physical risk situations.

You’re very aware of how important it is to communicate just the right amount of information — not too much or too little– in order to get the job done.

And you also no doubt know (but may have forgotten) that sometimes a W~H~I~S~P~E~R communicates better than a SHOUT! Oh, and of course you always try to offer and ask for examples to better understand or make a point, right? Right, and diagrams. Think of diagrams as little communications accuracy insurance policies.

So how hard do you listen? Human attention spans drift off in peaks and valleys. People often miss the most important points. This is even more pronounced and more frequent in phone conversations than in one-on-one exchanges.

And in case you thought putting it in writing helps, hmmm, look carefully at your last three emails or text messages!

When was the last time you were approached by a customer or employee or supplier who had input for you –regardless of how valuable or not you perceived it to be– and you pulled out a pen and pad (you do remember what pens and pads are?), and –as if you were a legitimate journalist (a stretch perhaps)– and actually took notes?

Let me get this down. Can you say that again?

What’s an example I can jot down?

Can you give me a resource to make note of that I can check out later?

Here, can you try to diagram that out for me on this pad so it’s easier for me to remember later?

Here’s what I wrote that I thought you just said; is it correct?

Just imagine being a customer or employee or supplier on the receiving end of a note taking boss who asks these kinds of questions. Do you think you might get more accurate initiatives and responses? Does it mean more work on your part? Of course! Will it take more time? Absolutely! Is it worth having clearer exchanges of information?

You don’t know how to explain the new note-taking you? How’s “I’m trying to improve my listening skills.”? Would that create havoc? Who knows, it might even prompt some increased admiration and respect. Maybe others will start doing the same thing? What have you got to lose? Miscommunication?

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Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

“Hide ‘n Seek” worked as kids

…but now it’s “Watch ‘n Tell”!

Business, personal, politics, religion, sex, dysfunctional families, friends, associates, and all your dirty little secrets are now jumbled together in one big knot — and it’s open hunting season!

And you thought you still had some privacy in your life? Think again. In fact, if you doubt me for even one second, I’m going to give you a look at something that, if you haven’t yet seen it, you will absolutely not believe.

In exchange, you’re going to have to let me say a few things though first because I know that once you leave here to click on the experience I provide you with, there’s a good chance you won’t be back ’til tomorrow. (Most people I know who’ve experienced this link stay there and then rush to share it with friends.)

So I want to make sure to get my points in before you X out of tonight’s blog post. Fair enough?

“All the world’s a stage,” said Shakespeare.

So is your business.

Employees, customers, suppliers, referrers, advisors, lenders and investors may work with you and for you and around you and purchase from you, but –all of them added together– comprise your audience. And YOU are in the spotlight all day, every day, even when you’re least aware of it.

Don’t think for a minute that you can casually blend or fade into the background of your business and afford a day or two of not paying attention without suffering consequences. I’m not talking about vacation time or holidays or taking a day or two off once in awhile. I’m talking about hiding out in the back room on a typical workday.

YOU are being watched! You may not be the star of a global broadcast from the confines of your business supply cabinet, but you ARE being watched! The behaviors you evidence, the words you use, the gestures you make, the tone of voice you use, the messages you send are all examples you set (or warnings you send) for those who watch.

“Nah,” you say, “nobody cares about what I do every day, and nobody’s watching me either. Besides, when I want private, I just find a crowded public place to dissolve myself into the crowd.”

Wrong! The place I’m about to send you is enough to make some people neurotic and run to the nearest shrink’s office, or put in an early pre-order for the first production run of Harry Potter Invisibility Capes.

The times have changed. Privacy is now a thing of the past. How can I be so sure? Check this out on your way to having a great night or day: And be amazed! 

(After you click on “And be amazed!” above, double click on any area of the photo that comes up of the 2009 Obama Inaugeration –taken with a robotic 1474 megapixel camera–to bring people closer, and just keep clicking to astonish yourself at the lack of privacy you may have thought you had!)

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Reported today on Sirius radio’s America’s Newsroom . . .

One of every eight American

homes now stands empty! 

Based on today’s news . . .

This “one out of eight” no doubt

includes The White House!

Double-speak –such as that evidenced in tonight’s feeble address by Mr. Obama in attempting to justify his unauthorized headstrong reaction (instead of a measured response) to the challenges and sickness of another nation’s madman leader– doesn’t work for America’s people.

And guess what? Double-speak also doesn’t work for the business you own and/or run and/or manage.

Small business owners, first of all, know instinctively how to practice responding instead of reacting.

If we don’t, we’re out of business. Period.                

• It is lack of leadership that has emptied American homes. It is lack of leadership that has led America to falter and approach other nations balanced on weak knees.

• Lack of leadership is what brings down business enterprises and national governments alike. Clearly, America’s White House is as empty as the two suits that run our country.

• Lack of leadership, in the form of poor management, is responsible for 9 out of 11 new businesses failing within the first 2-3 years of existence (source: The SBA)  

~~~~~~~~

We —as small business owners and managers, and entrepreneurs– must learn from this place in history.

Incompetent leadership cannot be covered up with great oratory and superficial reasoning. We, the electorate see through it. While the facade pictures that are verbally painted may convince those who know not how to think for themselves, they no longer appease or hook those with intelligence.

When we cover up business incompetence, we lose customers; we go bankrupt. We lose.

If you or I were to run our businesses with the same Johnny-come-lately, wimpy, and universally arrogant intervention approaches that were expressed tonight by Mr. Obama, God bless us all.

He has done everything possible to undermine and smother small business because he fails utterly to understand it. He has in the process led us into world disgrace. His assessments –in addition to being unrealistic– are inflammatory to say the least. Talk about pouring gasoline on a fire!

You and I cannot make our business problems go away by giving a political speech and calling it an “explanation.”

We cannot avert financial collapse by offering endless apologies (or simply printing new money!).

We cannot achieve success by concentrating on competitors. 

Sad and unfortunate as it is, thousands of people die every day by acts of terrorism. When –and before– those forces become genuine threats to our existence, we need to act quickly and decisively and unapologetically to protect and preserve our interests.

Do we like what’s happening in Libya? Of course not. But Libya offers no such threat to America. The more the U.S. tries to become the world’s police force, the less effective the U.S. becomes. The more your business tries to monopolize a profession, industry, or marketplace, the less effective it becomes. But you already know that!

Do we like what all our competitors are doing. Of course not. Do we engage them apologetically and make that be productive for us? Are you kidding? Those who succeed in business are those who focus on their businesses, not on what other businesses are doing, or not doing, that may be distasteful. 

When it’s possible to help other businesses without putting your own at risk, go for it! Until then, strengthen yourself so you can get to that point. That works for business and business works! Being consistently authentic and honest and demonstrating integrity works for business too. Will shallow-minded ego-crazed politicians ever get it?    

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302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

“So you work from home, huh?”

______________________

Hey, it’s not everyone who can flap around the house

–or up and down the stairs– in her or his bathrobe

all day, and call that work… and get paid for it!

______

First of all, congratulations for getting yourself out of mainstream corporate and incompetent government arenas, for putting yourself in a work environment that you control, and presumably enjoy more than some sterile cubicle or make-believe “dress up” conference room.

Yes, I know, I know, there are some great exceptions. I work with a few. (And they ARE exceptions!) The point is that you are clearly a cut above average intelligence (and hopefully below average stress) level to be functioning out of your basement, attic, bedroom, garage, kitchen, bathroom, porch, closet, pantry, workshop, shed, or tree house.

But now that you’ve made your bed, laying down there can be unnerving, right?

You keep getting up and walking around; you drive to the convenience store for social stimulation; you bring home stray dogs and cats for company.

You get bleary-eyed staring at the computer screen and keep taking munchie breaks.

Uh, oh. A new bathrobe belt?

Your family admires your independence. Your friends are jealous. Your in-laws think you’re a waste of a good loyal corporate sheep or lemming. But you like the freedom and you’re making a go of it. It’s just not quite working out the way you think it’s should. It’s the missing money in your pocket thing? Ah yes, sore spot! Pockets usually are.

So how do you get from where you are to where you want to be without having to give up your new-found entrepreneurial freedom? It’s called step back and revitalize your sense of self-discipline. Stepping back is easy. Seeing yourself in a revitalization mode is also fairly simple. Both of course are choices. Now comes the challenge.

Self-discipline. Maybe you have to trick yourself. Maybe you have to figure out some way to make it all a game. You know about the mice on the treadmill deal, and Pavlov’s dogs. And you’ve even watched the American Kennel Club finals on TV, so you know all about the perform/reward stuff. Well? Okay you’re not a mouse or a dog, but . . .

There’s something to be said for challenging and rewarding yourself.

Get this next task done and you can have a chocolate chip cookie.

When you’ve made the next three calls on your list, treat yourself to a fresh air walk around the block (uh, depending on where you live, you might want to change out of your bathrobe?) 

Try it! What’s to lose? It’s a little hard for most non-contortionists to pat themselves on the back, but surely you can figure out some reward system that will motivate you and not result in you no longer fitting your bathrobe. Instead of doing tasks of avoidance, try doing tasks of reward for NOT avoiding.

The whole thing, be reminded, is your choice. If you want to choose to over-stress yourself, be my guest. If you seek instead to choose success and make money, choose to keep trying every technique that comes along until you find one that works for you . . . one that makes your home-based business pay for itself, and give you cause to celebrate!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Let’s get real,

Entrepreneurs!

There’s not much room

left on this planet

for more anger!

We can moan and groan all we want –and justifiably– about the pathetic, ill-conceived, mismanaged, misdirected, arrogant, naive, incompetent, overbearing, scathingly stupid behaviors fostered by the White House since 2008. It adds up to total lack of leadership and complete lack of vision . . . a branding program of anti-reality.

But bitching gets us nowhere. Attacking people personally for their attitudes and behaviors makes us no more reasonable than they are, and doesn’t achieve anything beyond stirring up more anger.

Anger doesn’t work.

It’s not working in Libya, Syria, Jordan, Iraq, Egypt, Iran, North Korea, Northern Ireland, or -today– not in London either. Certainly, it has never worked in the United States. It only serves to shorten fuses and make things worse.

Yes, we, as business owners and managers, have had enough. We are fed up with meaningless run-off-at-the-mouth oratory and reckless spending of our hard-earned tax dollars. We are fed up with attempts to have creeping socialism overpower democracy, our Constitution, and the free-enterprise system that built America.

Hope, Mr. Obama,

doesn’t work either.

It’s time for the federal government to back off and abandon its incessant attempts to smother small business. It is time instead to support the small business owner and startup entrepreneur world if there is ever to be a true economic recovery.

It is simply not true that America’s economy has turned the corner. Falsified unemployment numbers and make-believe claims that home sales are up and foreclosures are down couldn’t be farther from the truth.

Reality is that unemployment continues to worsen. Foreclosures continue to go up. Home sales continue to go down. And a rocket science degree isn’t required to size-up the impact on our daily lives; we need only to look at the gas pumps.

We are being lied to by government-controlled media stooges and greedy union thugs.

Yes we feel angry, but we are smarter than those who pose as leaders, and their contingent of talking heads. We know in our hearts that achievement and accomplishment will not be sidetracked if we maintain balance and control of the businesses we own and operate and birth. 

By working hard AND smart, by never forgetting that America is the product of entrepreneurial growth and our ever-guiding national motto:

“In God We Trust”

. . . by honoring and respecting all who we encounter, including the ignorant, we who own and manage small and family and home and garage businesses can lead America from the darkness of anger and fantasy.

____________________

It will take perseverance and it will take speaking up for what’s right instead of complaining about what’s wrong. Can we turn our anger into productivity? Are you willing to work harder at it?

What can you do to get started now, today?

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302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Gotta Hitch in Yer Gittalong?

The business of a one-way communicator fades as 

quickly from view as yesterday’s prices at the pump.

When your spoken or written communications cease to be communicating communicatively, and you can feel the bumps but aren’t sure why messages aren’t transmitting to others as smoothly as you think you’re delivering them, check yer gittalong! You gotta hitch there, Pardner.

You don’t need no PhD. You don’t need to give up hours of your time.

It won’t cost you a penny.

All you need to do is ask yourself some questions, then answer yourself.

Quick.

Simple.

Free.

Start with the amount of information you’re putting into your message. Is it too much or too little for the individual or group you’re speaking or writing to, to be able to respond appropriately? Or is it  j~u~s~t  enough? Are you addressing the right individual or group to start with?

Don’t laugh at this last question if you have ever spent more than a wasted minute in a meeting that you should not have been asked to participate in to begin with. Bosses do it every day. They send out an email and Cc the whole world. They call one guy asking to meet with the whole department when only two people should be involved.

But, no. I wouldn’t imagine you’d do a thing like that.

You may, however, not be asking for answers to your questions in ways that encourage promptness, Truth, Justice, and the American Way.

Oh, wait a minute, that’s Superman.

But, hey, no reason you can’t be as efficient to make your point as changing your clothes in a phone booth, right?  

Would I take you this far into a blog post just to urge you to be like Superman? Surely not. The point is that one-way communications are like the radio and TV . . . other than those of us who may be drunk, on drugs, or confined to straight-jackets, most of us don’t talk back to these messages.

When you put out information or requests to others, you want feedback, responses, and answers. That’s two-way communication. Don’t talk like a dictator if you’re trying to cultivate a democracy . . . or an interactive, innovative organization! 

The “Can you hear me now?” TV commercial is a great example of a line that is worthy of using in meetings and phone calls –and even emails– because it solicits feedback. It gives you a checkpoint. It’s a straight out request to make sure that your message is being received and understood. Where are you without that? Where?

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