You have a business tale

to tell, but no time to

  tell it?. . . or write it? 

     So what’s your story, Boss?

     Is it long or short? Simple? Complicated? Fictional? Factual? Happy or sad? Burning hot? Icy cold? Based on true firsthand experience,  or imaginary, hand-me-down sagas? A story of family or of strangers? Neighborhoods or distant travels?

     Is it manufacturing or retail or distributorship based? B to B or B to C? A story of tourism or industry? A professional practice story? A legal or medical story? A growth or failure story? A partnership or separation story? What is it all about?

     You can and probably already do tell your story in chunks — in website pages, email messages, news releases, brochures, newsletters and interview answers. Or you can tell it (or major parts of it) all in one place that can then BE chunked up.

You can accomplish this with more complete, more comprehensive forays into the land of literature — a series of feature articles, ebooks, position (“white”) papers, booklets, specialty magazines, ongoing blog posts, and full-length books are some examples of what other successful business leaders are now doing.

     There are armies of talented organizations, groups, businesses and individuals standing in line, ready to pounce on filling any and all of the challenging opportunities for exposure — and enhancing credibility and reputation — that are noted above.

     They work on commission. They work on fees. They work on incentives. You can do it cheap or expensive, or somewhere in between.

     You will –as with most things in life — get what you pay for. If you’re happy with your neighbor’s 16 year-old being your webmaster and your new MBA assistant writing your sales and marketing pieces, you will no doubt take comfort in their efforts to represent what’s in your head!

Reminds me of the old Kawasaki Motorcycle helmet ad — “If your head is worth $29.95, buy a $29.95 helmet!”  

     Here are half a dozen thought-provokers:

1) Don’t give up on your business story idea, whatever it is. Instead, start to bullet-point it on index cards or a pocket pad or your laptop.

2) When you know what it is that you seek for your main message, start to scout around for someone with a track-record for the kind of writing you want.

3) Window shop. Check out Bing and Google. Do a little homework.

4) When you find the right person to represent your interests, that individual may also very well have ties to or a relationship with some print-on-demand book publisher-printer types, and be able to steer you in the most appropriate and economical directions. These days, you can print just a few (or even just one book!) copies and be able to order more with a phone call or email.

5) Specialized magazines are also readily available and can be produced as you wish, and individually and personally addressed as you wish.

6) Blog posts can be written in your “voice” so they sound like they’re coming from you (while you spend your time doing other things!) Regular blog posts, incidentally serve to activate your website which draws the attention of search engine spiders and lifts your search engine rankings.  

     Got an idea you’d just like to toss out to see if it could work? Give me a call. No consult fee for blog visitors.

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and Our Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

When did you last deliver

more than you promised?

…and threw in a “Thank You For The Opportunity!”?

This is indeed customer service coming in the back door and, hopefully, your answers to the questions above are: “Yes.” “Today!” and “Yes.” 

Like the family that prays and plays together stays together, the business with a consistent gratitude attitude wins a multitude of latitude from customers, prospects and the industries, professions and communities it serves.

“yeah, yeah, yeah!” you already know all that, and “so what?” you reply. Here’s what: succeeding in business today reduces itself to the simplest –and probably oldest– positive practice on Earth: GRATITUDE.

If you think otherwise, you are not a realist. If you and your people are so tangled up in CRM hardware, software, and underwear that you are missing the daily, hourly, opportunities to build and boost genuine customer service bases of operation, you are taking two steps backward to go one step forward. That isn’t going to cut the mustard in this economy.

Thanking people is not a complicated practice. Oh, and it’s free!

“Yeah, well my staff and I always say thank you to customers and it doesn’t do squat!” 

Hey, that’s a good start, but if you’re not seeing increased loyalty, repeat sales, and steady increases in revenues, you might want to take a closer look at HOW you and your people are saying thank you.

I walked into a failing grocery store this week and had checkers, baggers, shelf stockers, front door greeters and department managers falling all over themselves trying to make my celery purchase be the most memorable experience of my life. They did everything but drool with trying to make sure my celery was spectacular and that I truly had everything I wanted and needed from their store.

Yucht! Finger down my throat. A quick trip for the missing chicken salad ingredient and you’d have thought I was Justin Bieber’s father, or the inventor of Silly Bands. Here’s the deal. The overkill was obnoxious. It was insincere, and I didn’t appreciate being the target of some mismanaged customer service training program.

A pleasant smile and genuine thank you at the cash register would have been more than sufficient. Instead, I was ogled, called “Darlin'” got a 20-cent discount at checkout for having not bothered to bring my little marketing research discount tag, “awarded” a scratch-off ticket to win $1, and had someone actually offer to carry my celery to the car! 

Okay, they got me laughing, but I’m not going back there. 

Next, give a little thought to the idea that since anybody can be connected to anybody these days, it is essential that small businesses act neighborly but think globally.

Anyone is capable of giving or sending you business. That certainly includes your inner circles of family and friends, but it also extends outward to employees, suppliers and vendors, geographic and industry neighbors, service professionals you engage, and all the communities you serve.

In other words, do you say thank you every day to customers, but not employees? Do you thank sales reps for visiting you? Do you thank delivery people and public service people who visit or make regular or special calls on you? Do you thank people for complaining? (“Thank you for calling this issue to our attention. What can we do to make it right for you?” goes a very long way!)

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and God Bless America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

If your business works,

so does Twitter!

     Think of Twitter as one gigantic 24/7 trade or professional show and customer service center up in the sky!

     And start out by just plain dismissing all the “magic secrets” about how to use Twitter to build your business, because there are none.

     Just because social media may be a fairly new avenue for you to be dabbling in for your business, don’t be intimidated by all the crackpots!

     Never a day passes without at least a dozen solicitations attempting to sucker new users into a commitment to get new fans and followers, to learn the magic, the secrets, the steps, the bullets, the actions, the methods, the techniques, the 3 this, or the 7 that.

     If your business works, and you have a respectable reputation, and you know what you’re selling (believe it or not, not everybody does!), then simply use Twitter posts to make provocative, or engaging, or teaser-type billboard/headline-style statements, followed by the website page other Twitterers/Tweeters can click on to learn more.

     But you can’t stop there. . . not any more than you would avoid a courteous greeting up front, or make a sales pitch at a service counter or on a trade show floor, and then not listen to what the prospect or customer has to say, even dumb comments about the weather.

     Be social. This means stepping off your sales pedestal long enough to take notice of what others are posting on Twitter, and to make and post some pleasant response to those you might agree with, and that fit the business image you want to project. Be careful with humor, especially avoid jokes you wouldn’t comfortably share with pre-teens.

     This can include you doing an “RT” (for “Re-Tweet,” same as “repeat”) of other comments and/or quotes you particularly relate to —  no different that a prospect mentioning a name or place or thing or idea that’s on your personal list of favorites, and you commenting back, as you would in any conversation with a friend whose attention you value.

     This is an important ingredient in making Twitter work — being yourself, and pretending you are in a real (instead of virtual) room facing the little (avatar) faces, sharing niceties. If some comment makes you choose to feel angry or upset or overly emotional or cocky or sarcastic or arrogant or pedantic or anything besides pleasant, choose to ignore it and move on to other comments.

     You will not win friends and influence sales by losing your cool or tossing your cookies or acting P.O.’d at some moronic statement.

     People “out there” need to see that you are approachable, easy, and friendly before they’ll pay you any serious attention by deciding to “follow” you (your posts) or to visit the web pages you include with your posts. This is, after all, SOCIAL media first. Those who see and read your comments will allow you the business focus as long as you behave like a good guest at their party. 

     Get yourself hooked up with a free “Tweet Deck” to gain a more useful perspective and to better accommodate your comments. Then take a couple of hours each day for a couple of days (spread out into time chunks is best) to follow the basic flow of people and comments and analyze them as a prospective market.

     Take notes.Pay attention to who’s who:  the rampaging political types, the religious fanatics, the nut cases, the teeny-boppers, the famous quote quoters, the too serious, the too frivolous, the sex-seekers, the weirdos. Get a fix on who you want to visit your webpage and start clicking on their “Follow” buttons. Many will reciprocate and be your followers.

     Decide early on if you want only a selective following or you want to play the numbers and amass big numbers (depends on what you’re selling).

     When you think you see a way to fit . . . fit! Twitter works for those who work at it.  

 # # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

 The bigger they are,

the harder YOU fall

 …but the little guys

can cripple you too!

Here’s the inside scoop on “outside” marketing experts . . . 35 years’ worth of experience and considered judgment for you to chew and digest:

WEBSITE DESIGNERS who claim to have the gift of marketing genius have nada. If they’re older than 14 to start with — even 30-something — they are still probably 14 mentally; and odds are they haven’t a clue about marketing, but have learned to sound convincing about it. Exceptions? Sure. Check my blogroll.

AD AGENCIES know less than website designers. They are heavily invested in winning themselves awards and cornering clients into excessive payments. They have no down-in-the-trenches sense of how to make sales, nor do they particularly care as long as the next big client stands ready on the horizon.

•      They are particularly skilled at song and dance “dog and pony shows” that tell clients how great it’s going to be but that accomplish nothing to write home about, as long as the next big client stands ready on the horizon.
•      If you’re looking for artsy or funny or insulting or dramatic ads and commercials that have high impact but make no sales, go to an ad agency. And the bigger the agency, the more it will cost you and the least likely you’ll get the results you seek.

PR FIRMS do have a pretty good camaraderie with numerous media people and can be effective — depending on whether you pay them $10,000 a month or $15,000 a month — at wining and dining and schmoozing editors, writers, and sometimes publishers into considering coverage for the news releases they write and submit for you.

•      And they certainly know how to play the news release format game, but they rarely if ever are able to capture the essence of your business message and bring about action because they almost universally seem to think they know more about your business than you do. So what comes out is mundane, meaningless babble.
•      Make them write three test releases and explain why the words in them are the best words and who and when they would submit them to and why.

MARKETING GROUPS will tell you they’ve got you covered, yet only a minuscule number actually realize that marketing is the umbrella and that the functions under that umbrella include sales, advertising, promotion, packaging, pricing, merchandising, PR (public relations), industry and investor relations, customer service, CRM (Customer Relationship Management), website design and development, email and social media promotional activities, employee alumni associations, buzz (word-of-mouth) marketing, and on and on.

•      Ask them HOW they “cover” you and see how many of these avenues are mentioned.  

MEDIA. Would you have a guy from the slaughterhouse prepare your meals?

SBA SCORE COUNSELORS. SCORE is Senior Corps of Retired Executives. A lot of the world’s nicest, most well-intentioned people in this organization that provides FREE consulting.

•      Unfortunately, like the federal government they represent, they are completely out of touch with the realities of day-to-day business management, and may as well be on Jupiter for the marketing guidance they provide. Time is money. Don’t waste your time.

     What’s left? Independent consultants and project managers. Probably these folks represent your best choice, but only if you’re careful in your selection. Some of them are just as crooked as many of the others.

     ASK QUESTIONS. Ask for explanations about HOW a candidate thinks about what she or he claims to have accomplished. Ask for examples. Ask why something that worked well worked well and why something that didn’t, didn’t. How confidentially do they offer information? Who are a couple of client types they can suggest for you to contact to confirm.

     Beware of self-proclaimed “experts”

with cookie-cutter solutions!

# # #  

302.933.0116  Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

“Out of the mouths of babes

oft times come gems.”

–A present day reality from the Bible

When did you last ask a child in your life— your own or someone else’s — for an opinion on, observation of, or response to your three longest-standing business problems?

Why do you imagine business owners and managers rush to the judgment that children are incapable of contributing meaningful business solution thinking to chronic business problems? “Because,” you might offer, “children lack experience.” Well, this is certainly true. It’s more likely than not, however, that the solutions to nagging problems will not come from having been there and done that.

You don’t need an MBA or to be on the cusp of retirement in order to render a (generally most productive) simplistic approach to business problem-solving.

Like most things in life that adults tend to over-complicate, common sense typically dictates the best approach.

Children are literal fountains of uninhibited common sense.

I heard a radio commercial this week for a home-building company owned by a gentleman named Robert Pittie. The 12 year-old with me who heard the same message started laughing hysterically. It took me a few seconds to catch up because I was preoccupied driving, but when calm finally prevailed, I too near busted a gut as I figured out the lamebrain message (delivered of course with total sincerity):

“When you want a home that lasts,

call Pittie Full Construction Services.”

(Uh, I don’t think so.)

Mr. Pittie might have spared himself the embarrassment had he first tried the words on a child. Most of us, in fact, could probably benefit by the kinds of regular booster shots of childlike innocence, simplicity, and authenticity that routinely roll off the tongues of 4,5,6,7,8,9,10,11,12 and 13 year-olds. They don’t pull punches. They tell it like it is.

Kids are not controlled by paychecks, promotions and compensation plans (though a little ice cream or some Silly Bands can make for worthy incentives). They are free-thinkers. They are joyful. The more you show them active listening by asking questions and withholding judgments — even taking notes — the more likely they are to spark a new idea or ignite a productive old one you forgot. 

Besides, when you force yourself to take the time out to spend these minutes together, you are reinforcing not only the relationship with this child (or group of children . . .  assuming you think you can handle a focus group discussion!), and you are building self-esteem.

And nothing in the universe bears the fruits of self-confidence and a successful life’s journey like helping a younster to feel good about him or herself. How to start: “Gweneth, can you help me out with something? My company is trying to figure out how to make better jewelry (vacuum cleaners/dogbones/bookkeeping services/customer relations . . . whatever), and you seem to have good ideas.”

To top it all off, you’ll find that just the exercise of having to explain what you do in simple terms and examples, can bring you the answers you’re looking for all by itself. Some small business owners who make presentations like this to neighborhood schools report they get as much value from the experience as the students.    

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and God Bless America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

“What have you done lately?”

A daunting question when it’s asked. A paralyzing one when it’s obvious but unspoken.

It matters not whether you are job hunting or job secure . . . whether you are being considered for a promotion, for a management consulting project, for starting centerfielder on the Los Angeles Dodgers, for a go-fer position with a local septic tank installation crew, or for a top-level federal appointment. (Of course the last two examples could be interchangeable!)

Because very few job and promotion candidates are walking around with last week’s national leadership award sticking out of a back pocket, the result of being asked “What have you done lately?” is generally the same. Panic attack.

  Okay, you say. You can relate to it, but you don’t really have that kind of problem, you say, because you are the boss!

Well, Boss. Guess what?

This is the same question that’s in the back of every customer’s mind — but you’ll never hear it asked.

 Now that’s a quick-flip thought.

“The only thing that’s permanent,” said Greek philosopher Heraclitus over 2500 years ago, “is change.” So how is it that this has been common household advice for dozens of generations, and business owners and managers are still running stagnant?

What have YOU done lately? Have you introduced some change excitement that ushers in genuine and meaningful consumer benefits? Was the change something that will (or will continue to) produce a positive or negative outcome for your customers?

Or have you pulled the plug on real innovative progress in order to cut expenses?

When you make a change to cut expense corners, odds are you are inevitably making a change that will find its way through to the point of lowering some key aspect of product or service quality and dollar value.

Shortchanging innovation efforts may in fact amount to investing in the status quo, in keeping things — or something — the same as it’s always been. And that’s not a practice that will take you to the dance in today’s competitive crisis economy.

On the other side of the same coin, innovation for the sake of innovating is meaningless. It is as threatening and undermining to a business as doing nothing new. Innovation mania is especially prevalent in many hi-tech businesses. The hi-tech industry feeds on making changes that serve no purpose or that have no value, often just to be able to say “Hey, look what we’re doing!”

So, this post is an anti-innovation message? Not by any measure. It IS however a message that innovative practices focused solwly on stirring up the pot (rather than, for example, designing and developing new ingredients for the pot, or inventing a new kind of pot, or a new improved stirrer) are a waste of business resources.

Innovation starts with a creative idea http://bit.ly/cvG6Cb

In other words, as Grandpa used to say,

if you’re gonna do it, do it right!  

Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and God Bless America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

 What Sport

Is Your Business?

    Does your on-the-job behavior match the thinking of a baseball player?  Are you always anticipating the next pitch, and what you’ll do if the ball goes here, and what you’ll do if the ball goes there, and what you’ll do if the signals change . . . or the winds change . . . or your superstitious teammates don’t change the shirts they’ve worn for the last three games? 

     Nothing wrong with thinking like a baseball player unless the company or industry you’re in is Armenian or Finnish . . . or simply doesn’t leave you time to think.  Maybe the company or industry that you’re trying to represent as the star left fielder, is busy playing hockey or fast-break basketball? 

     Circumstances like these make for tough going, when trying to get your glove to get in the game!  

     Worse, you could be a serious golfer in the middle of a football game (keep the first aid squad phone numbers handy!).  Let’s face it, you can’t play soccer on a tennis court or water polo on a ski slope (Yikes!  Now that would be cold, and you’d never want to miss the ball and have to chase after it, especially in a bathing suit!). 

     So, what’s the message?  If your work situation is unhappy, or giving you headaches, knots in your stomach, or other stress-provoked ailments like lower back pain (or, really, just about anything you can think of . . . uh huh, including those two merciless extremes: diarrhea and constipation), step back from the action (no pun intended), and take some deep breaths [See Archives post: “Are you breathing?”  take some deep breaths]

     Then, ask yourself if you’re “playing the same game” as everyone else, and especially of course, the boss!  Entrepreneurs (and male, female, black, white, purple, orange, MBA or otherwise, makes no difference) rarely survive corporate life because they march to a different drummer.  Regardless of money earned, most would prefer to be an individual performer than to be any team player. 

     Conversely, not many corporate types succeed with business startups.  Often, because they fail to realize that they must now pay the expense account submissions, turn out the lights, take out the trash, skip lunch and work far past the luxurious 9-5 weekdays they’re used to.  [See Archives post: “TO ENTREPRENEUR OR NOT TO ENTREPRENEUR?”  

     Maybe you need to examine the environment you work in more carefully and consider if it’s really the match for your skills and interests and personality that it once appeared to be.  We do change, you know.  And, yes indeed, old dogs can learn new tricks. 

     But before you decide to toss your corporate cookies out the window to become a deep sea fisherman or fisherwoman , think again! The grass . . . yes, it does look greener over there. Where? Maybe anywhere. In fact, these days, EVERYthing is greener!  It’s getting hard to tell which came first —  environmentalists or St. Patrick?!

 931.854.0474       Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

The check’s in the

                         

mail. I’ll get back   

                              

to you Friday. 

                                                         

I’ll send you that

                                

update the minute

                           

it comes in. As soon

                                       

as we get an invoice.

                                                                  

When shipment

                                       

arrives. But I never  

                                                                        

got your note. Your

                               

email must have

                         

gotten lost in  

                            

Cyberspace. Oh,

                          

that?That was a

                     

“warning”?

                                                                                                                             

     You’ve heard it all, right? Maybe you’ve even said some of it yourself. But when your intentions are genuine and sincere, nothing can be more frustrating than hearing a pile of excuses . . . from a customer, a prospect, a supplier, an investor, an employee, a boss.

     So, what’s the magic answer? It’s somewhere within yourself. You may not be able to control the attitudes that give birth to replies like these, but you can control your own attitude. You, in fact, are the only one who can.

     And by controlling your own response to the excuses you hear, you are cultivating an opportunity for yourself to set a true leadership example. By setting an example, you:  

A) Keep your emotions out of the fray and

B) May actually influence the offender to re-visit her or his initial behavior or verbal representation of it, and reconsider a better, more productive, higher integrity avenue.

     Perhaps you’re not Henry Ford or Bill Gates or Mary Kay, and the idea of changing the world is not on your breakfast plate, but — as a small business owner or manager or entrepreneur — you are in an extraordinarily unique position to make a difference for yourself, for your family, and for those you work with, simply by choosing to respond instead of react.

Besides, if you never react,

you can never over-react!

     People offer excuses to cover their own feelings of inadequacy. Most of the time, you can probably count on excuses being not so much intentionally dishonorable as a shortcoming of the person who’s offering them up in the self-esteem category. Some people who feel they can’t get positive recognition will opt instead for negative recognition because it’s at least some recognition.

     Humans crave recognition. And some recognition always beats indifference.

The opposite of love is not hate.

It’s indifference!

     When you hear excuses, appreciate the insecurities behind them. When it’s possible to overlook them, do it and then make a point of offering (genuine) appreciation for instances of getting a job done without a presentation of reasons why it didn’t get done.

     Offer more encouragement than you might usually provide. Be kinder than you might usually be (because everyone you meet is fighting some kind of battle). Appreciate differences in perso0nalities and behaviors and help others to grasp the choosing behavior idea through your examples.

     Excuses are a way of life, but they are not always intentional or dishonorable. When you give the benefit of doubt to others, you may get bit in the butt a few times, but you’ll be serving the important purpose of minimizing anxieties and demonstrating productive leadership traits most of the time.

     The captain who keeps an even keel and balanced ship through stormy seas marks every journey with success.

 302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

If your search engine sent

you here looking for a fight,

you’re in the wrong place!

     . . . Uh, the post title — that’s “Profiling” as in filling out website subscriber info about yourself and your business.

Sorry. My apologies to all the rest of you (including lawyers of course) who’ve landed here  looking for a bunch of racial slur charges and counter-charges (hopeful no doubt of gathering ammunition for getting yourselves in an uproar about who is subjecting whom to bias and prejudice in which states, and why, and how awful it all is).

You know who you are: Anti-Arizona political types, NPR and network TV news desk occupiers, and fans of “Cops.”

Three messages for you: 1) The truth will out 2) Sorry to disappoint you, and 3) Click off of here and go yell at your search engine.

     Well now that we’ve cleared the air, and have sent the vast armies of contentious network news and incompetent government types packing, let’s get down to business.

     When you fill out a website profile, here are some good rules of thumb to consider that will help you present a more attractive picture of yourself and your business:

• As a matter of PROCEDURE: draft it first; edit it second; edit it third; edit it fourth; save it fifth; cut and paste it into the window sixth. Not much creates instant panic as effectively as clicking “Save” a blink too soon. Take your time. Get it right.

• As a matter of FORMAT: Live with what’s provided. It will be a lot of years before subscriber websites are all up to speed with the latest options for type sizes, line and border spacing and special (color, shadowing, bolding, Italicizing-types of) accent treatments as you may be used to with your PC and Mac text formatting choices. What you get is what you get! When bullet and numbering options exist, use them, but sparingly.

• As a matter of CONTENT: keep it short and sweet. Conciseness counts! Suffice it to ask when was the last time you read a long wind-baggy profile? Don’t try stuffing your thirty-pound resume into some one-pound profile window. Use highlights as teasers to prompt a reader to want to know more. 

• As a matter of INTENT: Keep it honest; if you don’t you have my word it will come back to haunt you. You may even (shudder) lose Twitter Followers and Facebook fans! Think of your profile as a combination of your “brand” and your “elevator speech.” No matter what your intent is about what you say and how you say it, don’t allow yourself room for exaggeration to creep in.

• As a matter of EMPHASIS: don’t try to be cute; don’t write sales or advertising copy; if you have strong credentials, list them but don’t belabor them; if you lack strong credentials, don’t try to make weak ones look impressive. It’s a profile, not a sales pitch! You can deliver that after a prospect likes what she or he sees and decides to contact you. Humor? Doubtful it has a place in 99% of business profiles. If people want a laugh, they need only start hanging out with that other “profiling” crowd mentioned at the top of this post.

 www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and America’s Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

It’s not your consultant’s job

to come up with your budget

unless that’s the assignment.

     Just because you’re the boss doesn’t mean that the consultants you hire are going to work for you personally (unless you’re a celebrity or worse, a political candidate!). Their allegiance is to your company or the project you assign, but that doesn’t make them thumbtacks you can press into any passing piece of cork.

     In other words, the reason for going “outside” is to get an informed fresh perspective on whatever your focus is, down the road or at the moment . . . and consultants provide an objective sounding board; they are not part of your company “politics.”

YES. YES. YES. YES. YES. YES. YES.

     Sure, there are “Yes Men” in the ranks. They are as proportionally present in the consulting field as in any other.

     Part of your job is to sort through them, and appreciate the differences in their backgrounds as well as the similarities of strategy they may use to attack your business problems. Once you’ve settled on compatibility and track-record issues, you may want to consider:

First and foremost in every consultant’s mind is the same concern that would be front and center in yours . . . 

How much will this assignment pay and on what basis?

     Consultants charge hourly, daily, weekly, monthly, quarterly, annually . . . and project fees. Some allow flexible terms and may accept partial payment with a performance incentive. Others are very cut and dried, or unyielding and regimented about what and how they charge. Lawyers, as most of us know, charge for every hiccup.

     Some charge fees that are all-inclusive. Others may charge additional fees for “Rush” service, “Full” service, “Specialized” service, or “On-Call” service. Some fees may have a timeline attached, or a project benchmark or specific goal defined. All are legitimate. Only you can determine what will work best for your situation.

The worst thing you can ask of a prospective consultant — and it’s done relentlessly — is to come up with a budget before agreeing to any engagement of services.

BUDGETS ARE YOUR RESPONSIBILITY, NOT THE CONSULTANT’S!

If you want to go window shopping, do it on Bing or Google. Don’t make prospects jump through hoops and expect a solid work relationship as a result.

     Most consultants in my experience are happy to do what they can within the framework of your budget, but to ask them to set your budget for you is neither realistic nor fair, and puts an anchor around the neck of your goal pursuits!   

     When you want exceptional input from a consultant, provide an exceptional compensation package. Consultants are not for Scotch-Tape and rubber-banding problems quicker and cheaper than you think your staff is capable of. Consultants are for problem-solving that you and your people cannot afford the time to address, or lack the experience or expertise to bring to the table.

     Consultants are for accelerating business progress at a quicker rate than you and your people are capable of doing on your own, given existing limitations of time, money and know-how. This is not to suggest handling consultants with loose reins. You need to give them — up front — a tight but reasonable timetable, and it behooves you to also itemize specific deliverables you seek.

     The period of engagement and renewable options need to be established and clearly defined, and a meaningful communication and reporting system needs to be in place from the outset. 

 www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

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