Hey!

Ease up on the ears

a little, will ya please?

     Where is it written that business and professional sports success must hinge no longer on performance, but on the tumult and hoopla that surrounds them?

     How did it ever get to be that attending a professional football, basketball, or baseball game meant giving up one’s sense of hearing for a week?

     I am nor referring to the yeas, boos, chants, whistles, claps, and songs of enthusiastic well-meaning fans. With or without cheerleaders, those natural outbursts of energetic support — together with the crack of a bat, the swoosh of a net, and the thud of a tackle — are the real true sounds of sports.

     I’m talking about the machine-generated, artificial bombardments of drum-banging, hand-clapping, bugle-blowing, spiral-buzzing racket that has absolutely nothing to do with the sport-at-hand, nor the performers, and which is a genuinely disruptive insult to our respective brains.

     No I’m not turning into a grouchy, out-of-touch, old guy. I am simply resentful of how noise has risen to the top of the consciousness disruption charts, and literally taken over what it was originally designed to merely support.  

     I was reminded of this again today as I went to see my favorite NY Mets play the Baltimore Orioles at Camden Yards. I’m not singling out any team or stadium here because it’s ALL of them; today was simply an example.

     And just like in business— some know-it-all marketing whiz-kids have literally commandeered every professional, semi-pro and college stadium and gymnasium, and forced each venue into becoming a catch-all of suffocating, obnoxious, insulting, decibel-threatening sound effects.

     How stupid is sports top management to have been sold on the idea that blasting noise (and even, but to a less annoying extent, music) through seat-and-building vibrating speaker systems will contribute to successful team status?

     In fact, it seems to me to be doing the reverse. I see many more fans staying home to watch sports on TV and not subjecting themselves to this deafening fun for the feeble-minded.  

     In business, educational and entertaining market-ing approaches seem universally preferable to those parts of the population that I’m exposed to, than the screaming in-your-face, sleazy fast-talk of car dealership advertising and many late night info-mercials. Yet the audio clutter continues.

     Greedy pro sports management convictions that noise sells . . . and that the way to an enthusiast’s heart and wallet is by prompting pounding headaches . . . is serving to set the stage for other businesses to follow suit. Does it all originate in Hollywood? Well, let’s see: how many movies can you name that haven’t wrapped their messages in earth-shattering sounds? (Oh, sorry, “Special audio effects.”)

     No matter what your business message is and no matter how you say it, when you surround it with too much noise, you will suffer the consequences of lost trust and lost credibility. People who really mean what they have to say don’t need to wrap it up in fireworks, sirens, explosions, and other deafening audio garbage.

     Just say it like it is.

If a certain sound is part of what’s being sold or sets a receptive stage, use it.

If not, don’t.

www.TWWsells.com or call 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Can we learn and use

more words that

are more simple?

     Could be that nobody’s getting our message, but maybe it’s because we’re just talking to ourselves?

     We need to educate ourselves to think and communicate in simpler terms. Fancy industrial and professional jargon gets us nowhere, except as the old expression goes, tangled up in our own underwear. Our central business messages must be so simple we could recite them to our grandparents and –in a flash– they would “get it.”

     We have to stop trying to impress people with how much we know, and start trying to explain how our product or service can provide them with the solutions and benefits they seek . . . in simple, easy-to-understand words and steps. Tossing off a string of tech talk when we’re not communicating with other geeks is an increasingly common happening. 

     Frankly, I’m convinced that even talking geek-talk to geeks is not necessarily the best way to go! Why? Because “GEEKS ARE PEOPLE TOO!”

     Do we trust a doctor who dumbfounds us with her anatomical references, or one who explains an ailment in ache-and-pain terms we can understand?

     This simplification process is something I call getting vocabulated (actually a word I stole from my inventive granddaughter — thank you, Talley — to use in this blog!). My meaning is to describe an attitude we all need to put into practice with our paid advertising and websites, and then remember not to then leave it (simplicity) standing alone outside the door of meeting and presentation rooms. 

     Do we just rely on public messages to carry simplistic terms, but get down on the heavy duty industry, trade and professional verbiage when we write an email or business plan or ebook or news release?

     Do we use “proximity” for “area”? Do we “mitigate” or “lessen” (or “ease”)? Are we in pursuit of “opulence” or “wealth” (or even more simply, “money”)? Does “SEO” get any simpler when we’re talking to a non-website person (roughly half the business population!) about “Search Engine Optimization”? How about just saying “Help to increase search window rankings”? 

     Are we perhaps afraid of peers looking down their noses (or critics looking over their glasses) at us if we use words that sound too childish? What’s “too childish” if what we have to say makes sense?

     Do we think underlings won’t be sufficiently impressed when we (again with a doctor example) tell a patient’s family that their son has a broken bone in his hand below his pinkie finger instead of informing the parents that he has a fractured fifth metacarpal? 

     When we’re talking with others in our industry and refer to “sustainable manufacturing processes,” we will no doubt be understood, but the general public (and probably 95% of our target markets) will not need to shake their heads in wonderment if instead we talk about “not using dangerous chemicals like lead and mercury to make our products.” 

     The simpler we can explain ourselves and the benefits of what we have to offer, the more others will gravitate toward us, and the more sales we’ll make. Now, there’re a couple of vocabulated goals. Y’think? 

www.TWWsells.com or call 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Should You

Be Paralyzed? 

     Today’s news ushered in a bombardment of reliably-sourced economic reports that 2011 will bring complete economic collapse to the US and other nations. Why? Reports suggest the cause is  Obama administration insistence on tax increases being put in place to cover the costs of the federal government’s rampantly out-of-control spending policies.

     Who knows? I don’t pretend to be an economist. I hear the same things that you do. The talk is about major corporations jamming up their income and packing it into 2010 so that increased taxes can be sidestepped in 2011.

     Without getting into the details of how this triggers other tax-rate-related events, and what this represents, the results are expected to be a fully collapsed economy with unemployment possibly reaching even 2-3 times the present level, which as all of us know is already unacceptable. 

     If you’re looking for answers (beyond taking a correction course in the next two major elections), you might as well click off to another blog; I have nothing to offer as a quick-fix. If you’re feeling panicky about all these rumblings, I am here to tell you that you will produce what you breed.

     Freezing in your path, becoming catatonic, and paralyzing your business are not choices that are going to get you anywhere, and will in fact foreclose even the remotest possibility of survival. Recognizing that the future is fantasy; it is not here now, and it may never actually come (or may certainly never come as you expect it to) is an awareness that can carry your business successfully through the projected storm.

     Start out with the conviction that you can in fact make some things happen with your own business that will help protect it should times, in fact, get even tougher than they are right now. And begin taking steps now.

     People in the 50’s were ridiculed for building bomb shelters, but the peace of mind that these fortifications produced served to provide a level of renewed vigor and confidence for moving forward.

     This is not to suggest you run out and start constructing bunkers. It IS to suggest that you begin taking careful inventory of what’s essential to making your business run — what can you do without? How can you consolidate and collaborate and combine efforts to save expenses and maximize productivity. You already went through this exercise a year or two ago. Do it again.

     9/11 changed the world. In the same fashion that carry-on luggage regulations and examinations have correspondingly changed, you may need to once again reassess, downsize, adjust, compress, consolidate, and tighten your business controls. You cannot afford to wait until a bomb hits before building a bomb shelter. Prepare your business now. 

     You cannot continue day-to-day business operations without contingency plans. Set your goals. Adjust your goals, Go for your goals. But don’t focus on the finish line. Stay with the journey! And don’t choose for worry to get in your way!  

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless:  You, America, and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

What we perceive 

is what we believe! 

Leadership transparency is more than just another fancy management training term. Most employees haven’t a clue about what you really do. Sure, they see you in meetings and hear you on the phone and pay attention to your messages and emails.

Certainly, your people notice your interactions with customers, suppliers and service providers . . . with the community-at-large. But odds are pretty good that if you ask around, you’ll find that very few if any really know or understand how you spend your days.

  So? So the more your employees are in the dark about your comings and goings, the less visibility you afford them, the more likely they are to doubt and mistrust your leadership. It’s human nature to be suspicious of other’s actions when those actions are intentionally hidden or even inadvertently not apparent on the surface.

The harder it is to see and hear what’s happening at the top of an organization, the greater the tendency for organization members to see what they want to see and hear what they want to hear. Imagination creates perceptions. Perceptions trigger rumors. Rumors readily result in perceptions becoming beliefs.

And beliefs become facts! 

So-called “facts” evolve from beliefs which come from perceptions that are triggered by rumors. Rumors are routinely given birth by insecure followers based on their observations of leaders who insist on “playing everything close to the vest” or who frequent the use of “hidden agendas” in their daily routines.

These kinds of rumors have toppled whole companies, whole governments, whole nations. You don’t need those examples listed here; you already know them. A quick check on industry, regional. national, and global news will provide plenty more.

What you may not know is that employees never stop sizing you up — in the workspace, out of the workspace, in the parking lot, on the sidewalk, at community events, in restaurants and stores, at schools and church. It comes with the territory. Business owners and managers are in the spotlight even when they think the lights are out.

The challenge is to gracefully and consistently walk the thin line between A) being totally open and honest with everyone all the time and B) seeking refuge or over-socializing within the ranks.

  In other words, you must always be willing to freely give up information, but — unless company security is at stake — keep your personal opinions to yourself, and always conduct yourself like the example you want to set for others . . . because everything you do and say is an example to others . . .

 . . . and because perceptions are, in the minds of the perceivers, facts. That’s a fact.

Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. 

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Helping the needy 

doesn’t mean

competitors will 

eat you for dinner

  In fact, quite the contrary. When you slow down or stop your business-wheels long enough to reach off your merry-go-round and help some of those who can only afford to stand off to the side and watch you calliope-music your way around in circles, you are investing in your community . . . and ultimately in your own business, if you’re smart enough to make it newsworthy.

“Charity starts at home” isn’t just a sarcastic jab at humor.

But most businesses either fail at trying to make newsworthiness out of nothing, or at thinking that efforts to proclaim newsworthiness out of acts of generosity somehow taints the integrity of the charitable offerings. Both are wrong. First of all, the public is not stupid. People can see through thinly-veiled acts of self-proclaimed greatness with one eye shut and both hands behind their backs.

Don’t invent situations in order to gain favorable news exposure and publicity. Editors typically reject such self-serving efforts, and even when something does manage to slide by and end up getting attention, the public sees it for what it is.

But when your business does something heartfelt to help someone or group of someones, don’t be overly timid about spreading the word. Why? Isn’t that too much like bragging? Doesn’t that rub people the wrong way to be tooting your own horn?

The truth, since you asked (okay I asked for you) is that the more exposure your business gets for having sponsored an employee fundraising for some worthy organization or situation, the more you will have primed the pump to prompt others to follow suit. Then what? Then you will have shoe-horned (have you ever seen a shoehorn?) in even more helpful acts than your own.

The soft side of business — whether it’s charitable fundraising, or giving an employee or supplier or community family the support it needs to get through a crisis, or sponsoring a neighborhood clean-up project, or donating products or services or time, or providing technical or administrative back-up to a local or regional nonprofit organization — can work wonders for business reputation.

People (your customers, clients, patients, and prospects) BUY reputation! Connect the dots.

You haven’t time for all the solicitations at your doorstep? That’s like saying you haven’t enough time to learn time management. Ask for someone in your organization to follow a criteria list you hand off to screen applicants and make periodic recommendations for situations that fit inside the annual or semi-annual or quarterly budget you set and insist on.

When the tax-deductible budget is spent, solicitors go on a waiting list, or apply again next year. Make sure arrangements are made for news release announcements before and after (at least) every event, with content that’s always focused on the benefiting individual or organization, and always urging others to get on the bandwagon (or your merry-go-round!).  Soft is good.

 Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You!

God Bless America, and God Bless Our Troops 

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Been Tweaked? 

     If  you haven’t had a professional examine the words you’re using for your business — to communicate, explain, describe, sell, plan, promote, publicize, print, email, broadcast, and blast across the Internet — you’re missing great potential sales, revenues, and profits.

     And you may be adding untold hidden expenses every day, even every hour.

     You could very well be the best at what you do, but if you’re not trained and experienced as a skilled professional business marketing writer, it won’t matter.

      It takes only one slightly wrong word to UNdo all your years of hard work, to UNdo the strength or promise of your customer or investor bases, to UNdo your employee, supplier, and community relations.

     But here’s the best kept secret of successful businesses and practices in your industry and profession:

They’ve all been tweaked! 

     Every highly profitable revenue-charged business and professional practice is measured by its leadership, reputation, productivity, and the words it uses.

Research proves time and again that what your business says (and the ways that your business says what it says) makes the difference between success and failure

. . . on the Internet; in emails, news releases; promotional, ad, branding and marketing campaigns; mission and vision statements; employee and sales training; supplier, investor, and referrer motivational programs

. . . on the front lines and telephone lines with customers, clients, patients, and prospects.

     How does one get her or his business “tweaked”? Where do you start? You start by submitting rough or revised drafts for professional review and input. The finished product is the revised return of a polished document, ad, release, web page, branding theme line, business plan narrative, layman translation from technical material, ebook, training outline, whatever.

It’s a process that raises your ideas up a notch

and puts you ahead of the competition!

     The good news is you need NOTspend a fortune to get tweaked. Many mid and large size companies that use internal Tweakers, also hire outside firms to tweak and prepare their messages (often at outrageous fees of $10,000 to $20,000 a month!). But this is SMALL business. And no one else can represent your business ideas as well as you.

     You don’t need high-priced outside service firms to tell you what to say. You need a budget-conscious, experienced, professional Tweaker who can take what you’ve done and put it in the right language and context for the market you want to target.

     Some, like having preventive maintenance visits, get a “Tweak Cleaning” twice a year. Some are happy with an annual “Tweak Insurance” Review. Still others want “On-Call Tweakability.” Oh, and if you’ve read this far, you must be interested. So yes, I tweak.

# # #

Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

When the going

gets tough,

many Realtors grasp

at straws!

     A post on yesterday’s edition of the vibrant and proactive leading newsletter for Realtor professionals, the ActiveRain Daily Drop was entitled “How To Brand Yourself an Expert and Build a Six-Figure Real Estate Business.” The heading alone represents much of what is  wrong with many Realtors today who seek to quick-fix instead of innovate.

     And the guts of the article drag us deeper into a state of malaise.

     First of all, the posted article was nothing more than a thinly-veiled sales pitch to urge our nation’s poor beaten-upon real estate agents and brokers to rise from the rubble of a collapsed housing market by signing up for and attending a “virtual class” starring a TV “Apprentice show winner.”

    Though favored by Donald Trump himself, this winner may indeed have the “commanding knowledge of investment real estate” that the article proclaims, but my best guess is that this individual doesn’t know any more than anyone else who has ever bought, sold, or brokered real estate.

     Clearly, the enrollment spiel is clueless about branding. Those who understand branding know that you can’t “brand yourself an expert.”

     Branding is all about earning a reputation for authenticity. Self-aggrandizement hardly captures that flavor of genuineness.

     Being viewed and respected as an “expert” is something that comes from others, not from yourself.

     Granted that real estate as a business may host a fair share of egocentric types, but offering self-declarations of expertise is not a practice that most people find to be particularly endearing . . . certainly not property buyers and sellers who I’m quite sure prefer humility and low-profile sales attitudes. Assertiveness does not require aggressiveness. 

     Oh, the fantasy TV show winner also apparently has a book for sale (tell me you’re surprised!) which would seem likely to be implausibly unrealistic if it cornerstones the thinking that what sells best — and makes the most money — is for Realtors to (as my father used to warn against) “toot their own horns.”

     If you’re in real estate sales, and you’ve been fighting to survive this sucky economy, the last thing you need to do is follow some self-serving, self-proclaimed expert into the arena of thinking that you can do the same thing and make untold fortunes. All you’ll make are enemies, and enemies don’t help you make sales.  

     Those who succeed at making a living in real estate sales are those who recognize and appreciate the opportunities they hold in their hands to make a difference in this life by nurturing their matchmaking abilities. They are catalysts of change. Realtors are the entrepreneurial leaders of American small business precisely because they DON’T run around telling everyone how great they are.

     They let their people talents, and their communication and organizational skills speak for themselves. Satisfied clients who brand these real estate pros as experts will advance their reputations light years beyond the kinds of competitors who beat their chests, shout their names from the rooftops, and sign up for quick-fix seminars run by questionably-qualified people seeking to sell books!

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops (“The price of freedom is eternal vigilance!”- Thomas Jefferson)  Make today a GREAT day for someone!

     It used to be that the only shovelfuls of you-know-what that hit the proverbial fan were flung at us relentlessly from our TV screens. And still we need only watch about 6 seconds worth of any network news broadcast (and how amazing these have not yet come to be called opinion broadcasts) to know that this bull you-know-what stuff is still spewing (splattering? Ugh!) forth about every other tick of the clock.

     So TV-after-Sesame-Street actually has some value. It taught us boredom. It taught us all how to not step in you-know-what. (Curiously, though, some who make it big are said to have stepped there. Hmmm. Go figure.)

     And then along comes the Internet: a truly remarkable and revolutionizing challenge to our senses. Compared to TV, which puts it right out there, the Internet rolls it all up in clandestine little balls and tucks it neatly into our pockets, between the sheets, into  overhead compartments, and under our tongues (well, okay, the tongue thing is pretty disgusting, even after being ordered to eat you-know-what!)  

     We have mastered TV you-know-what, but we’re being tricked everyday by the Internet versions. Can you forever avoid opening a spam email? Isn’t there always that one-time appearance of an old lover’s name in the FROM column, just enough to trigger-finger that mouse of yours into a giant porno pop-up that blazes your trail for 6 months of Pfizer Viagra email you-know-what?

     How about all the websites that start you out with a free ebook download – a terrific 7-Step Action Plan for boosting sales and winning 635 new customers by 9am tomorrow — that takes up two whole paragraphs buried in 19 pages of splendorous full-color you-know-what sales spiels.

     And what else could this innocent little download website possibly be selling except (Aha!) replacement color print cartridges that you just dried up in exchange for your email address that now entitles you to 476 exciting new junk emails a week for life. TV was never like this.

     With TV, you change the channel. With the Internet, one slipup, and a little hourglass guy jumps in your face and freezes your screen to the point where you either heave the whole pile of hi-tech you-know-what out the window, or you start banging on your 15 year-old neighbor’s door to see if you can pry the iPod loose long enough to enlist some hourglass killing skills at a hundred bucks an hour. AW, YOU-KNOW-WHAT!  

     Well, here you are, a respected (let’s hope) business owner. You’ve worked your butt off to get where you are and build your business, working nights and weekends. Your geeky brother-in-law works four-day weeks out of his bedroom closet in his pajamas selling search engine optimization services online and makes twice as much as you.

     No you-know-what! That you-know-what head?

     TV taught us to relax and let down our guards because all of it is no-brainer you-know-what. The Internet has forced us to arm ourselves, and be forever on the alert to keep our businesses out of the deep hmmm-hmmm-hmmm. Internet business buyers beware!

 Comment below or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

     The best business consultants, advisors, coaches, trainers, and counselors base their fees on what they’re able to accomplish, not on how great they tell you it’s going to be.

 YOU’RE PAYING TOO MUCH IF:  

1)  You’re paying ongoing fees and can’t see any ongoing results.

2)  You’re paying any kind of “retainer” fee, and you’re not sure of what it is that you’re “retaining.” 

3)  You’re paying for dead-end training, coaching, or counseling support that assures you of new and improved leadership/team-work . . . or communications, or customer relations, or sales . . . but that doesn’t produce noticeable change in 21 days, and that doesn’t then keep it going with meaningful, targeted, personal follow-up long after scheduled sessions are completed.

4)  You’re paying for outside services that continuously blame your inside services for stalling/blocking/obstructing/interfering or foot-dragging and/or lack of commitment.

5)  You’re paying for professional expertise exclusively because of long-term relationships and because that individual or group has maintained all your records for a long time. Would you not go to a medical or legal or financial expert you know has the ability to heal you just because your present advisor was hired by your father (or grandfather) and has your complete history in his files?  

6)  You get billed for every breath taken on your behalf. Outside experts unwilling to invest a little extra time and effort on your behalf as an expression of their customer / client relationship management are not worth the invoice postage or email review time. They are easily (and happily) replaced.

     There are a gazillion qualified groups and individuals out there who will deliver ongoing attention and ongoing results. In case you think you haven’t enough time to go shopping for the kinds of outside experts who breed authenticity, consider how much money you’ve been (or are presently) wasting  by not finding more honorable replacements.

     Even hiring someone else to shop for you – with your criteria of course – will probably still end up being a financially-smarter and more performance-rewarding move than avoiding the issue.

     The hardest thing any of us have to do in life – and consequently the hardest thing any business owner or manager has also to do – is to let go.

     Letting go of anything that we own, command, raise, invent, enhance, fix, inherit, create, design, develop, build, or even just think about, is like giving up a piece of our existence. How big of a piece determines the amount of anguish and reluctance and hesitation and whining and complaining that is sure to surface.

     And you’ve already been around long enough to realize that the total of all the upset added together multiplies according to how much time, money, and effort has been invested. So, the time to act is now. Clean house. Find experts who are willing to roll up their sleeves and work with you, who will act like partners, not leeches.   

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

You’re out of customers. You’re out of money. But you’re not out of guts. So go get your glove and get back in the game. There’s been a lot of moaning and groaning lately from business owners who sound like they’re looking for reasons to throw in the towel. There is no reason to throw in anything unless you choose to quit! It’s a choice! 

Take it on the chin and move on if that’s what you really want. Better yet, show some of the gumption you had when you started your business. Remember that day? week? year? Were you a tiger or what? You wouldn’t even listen to people who told you to forget it, right? Why? Because you believed in yourself and your ideas. Because you knew in your heart you could make things work. 

Where did that go? POOF! You somehow chose to let it go. Your conscious or unconscious mind made a decision that the challenge was greater than you wanted to handle. Is it? Do you really want to chuck it all or have you just been looking for an excuse to pack it in and stop living on the edge. Maybe get a fastfood or convenience store job? (or worse, work for the government!)  

That doesn’t sound like the you that brought your life to this point. You were never a quitter. Why now? Because the economy sucks? Because the competition is too cutthroat? Because your neighbor seems happier working 9-5 for a big company and having weekends off?  

So things didn’t turn out the way you had hoped. Do they ever? For ANYbody? Maybe you’ve been pretending the grass is greener on the other side of the fence because you don’t know what your neighbor’s life is really like, and you’ve just been building up this big make-believe image of it and trying to measure your own life against it? 

Can we measure our lives against others? Really? Maybe what’s needed is to measure our lives against ourselves and realize that nothing is too great for us to accomplish when we put our minds to it. Maybe we need simply to remind ourselves that, hey, we really DO have what it takes to turn things around, and start using all that whining energy to get things done. 

Whadda you think? Is this just imagining? Are you ready to decide about the rest of your life in favor of you! Are you rolling up your sleeves as you read this? Good. Go for it! You can do it. You can make a difference with your life in this world. Do it now.     

Comment below or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!