The sky is falling!  

What is this,

Chicken Little?

     Enough of this doom and gloom crap, already. 

     The only ones out there who are doing their jobs successfully are the two-faced mainstream media alarmist exaggerators!  And they have become so effective at brainwashing public opinion that they’re making the rest of us look like fools! 

     U.S. business owners and managers everywhere are walking face down with slumped shoulders.  They’re tsk-tsk-tsking the same people they had been rah-rah-rahing to build their businesses just a few short months ago. 

     What is this, Chicken Little?  The sky is falling? 

The New York Times, Wall Street Journal, Los Angeles Times, USA Today, Washington Post, Boston Globe, Baltimore Sun, Time, Newsweek, and majority of other U.S. propaganda news publications . . . plus ABC, CBS, NBC, TNT, CNN, MSNBC, PBS, and majority of other propaganda news broadcasters have been doing their damnedest to paint our lives bleak and hopeless. 

     They have made every manipulative, conceivable effort to create unrest and depression.  Why?  It’s in their best interests; it serves them well: 

1. They’ve made the public hungry to find out more about this economic monster that’s crushing in around us on all sides, which sells newspapers and grows broadcast audiences (which attracts advertisers and commands higher rates).

2. They’ve made us search desperately for light so they can rally us to overcome the odds and revel in the brightness they think they can lead us all to, from out of the dark shadows they’ve created and wrapped around us.  (This is also designed to build sales, increase rates, and attract advertisers.) 

3. It helps them justify their years of relentless attacks on a President they despise, and pave the way for their annointed savior next month.  Unfortunately, nothing in their optimism could be more pessimistic.  (And this bit of shortsightedness may actually cost them money!)

4. Nothing (nothing) could be further from reality than the strategic roads they ride, but reality doesn’t sell newspapers or build viewer and listener bases — that command higher rates and sell more advertising. 

     What these great mind-bending institutions have failed to realize, however, is that they can never take away our freedom of choice.  And what we need to realize –to rise above the din of narrow-minded defeatest thinking that mainstream media representatives would have us wallow in– is that we CAN think and behave as we choose. 

     We can choose to simply reject all the nonsense the media would have us associate with their “recession” drumbeats.  We need only to look inside ourselves as business owners and managers, as key pieces to the business and economy turnaround leadership puzzle. 

     Finding fault doesn’t find the path out! Cutting budgets doesn’t create sales! 

     We need only to exercise our own intestinal fortitude as a nation of entrepreneurs, as a nation of businesspeople driven to achieve.  We are believers to the core.  We are people who exercise universal charity, who reach out to help the downtrodden back up onto their feet.  We see problems as opportunities. 

     We business owners and managers inspire by doing.  We do not accept the negative values that the media or others try to put upon us.  As a nation, we strive to be winners.  By charging forward to scale the heights, and by reaching beyond where others think is possible, we brighten the lights that bring hope to this planet.  halalpiar         

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

C’mon, everyone, let’s

play more and work less! 

     You know, I really look forward to the annual holiday slow-down many businesses  start to experience at this time of year.  It’s chance to finally catch up with all the “I’ve been meaning to” projects.  So, that’s a good thing. 

     But, I notice as I get older (is it just me?), that the workforce in our country gets . . . lazier(?).  When I was a kid, everyone’s parents got off early on Christmas Eve and maybe New Year’s Eve, plus Christmas Day and New Year’s Day (or maybe just one, and not the other). 

     And the week in between?  Work went a cog or two slower than usual and people drank a pint or two more than usual.  Kids played with their new toys.  Emotions were harp strings.

     When did this all change?  Can someone fill me in?  We no longer have a holiday week.  We now have a holiday season.  It starts with Halloween and runs through January White Sales!  Kids now play with new toys (and emotions now run fragile) all year long.   

     To be completely honest, I must admit I can appreciate that we all need that vital first week of the new year to collect our business selves and put them back together. 

     It is, after all, a great week to just fall off the calendar while we do lots of Alka-Seltzer, cover whatever we can find of our heads with our pillows, gargle mouthwash, eat mints, brush teeth and take however many deep breaths our lungs will tolerate. 

     So, okay, let’s chalk up that first week of January as necessary recovery time, and a period to re-learn to change the last digit or two of the year we write on checks and memos.  Good.  We took care of that one.  Now that period from Halloween to Thanksgiving, and then again from Thanksgiving to Christmas, needs some adjustment.

     I mean why not just start with making Valentine’s Day a week-long lovefest that simply dissolves into a heavy-drinking St. Patrick’s Week and then just cruise through to Earth Day?  Hmmm, only one day for the Earth?  Oh, yeah, and take off your birthday too! 

     Seriously, folks, we’ve already got 4th of July and Labor Day, both of which started as a day (Labor Day even says Day!) and then –as if by a miracle– both suddenly (like POOF!) turned into whole weekends, and are now both settling into a full week each.  Maybe we should just close everything for the whole summer.  I mean schools do it!

     Oh well, at least as we head closer to that great White Sale week under all those new sheets and pillowcases, we can be excited about anticipating all the new Christmas clothes we can start wearing (if they’ll still fit!) when we finally drag our sorry selves back to the reality of some serious labor . . .  at least until Ground Hog’s Day.  Maybe that could spread out some?  Hmmm, Ground Hog’s Week.  Sounds good to me.  halalpiar                                                       # # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 92 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

“I coont efen spel

                                         

untreeprenewer,

                                     

an’ now I are one!”

                                                                 

     So you’re tired of working for someone else and want to be your own boss, eh?  You know people who’ve done it successfully and wonder what they have that you don’t? 

     Well, here’s an Entrepreneur Personality Test from Dr. Alan Jacobowitz.  Count the number of “yes” and “no” answers you give:

Here we go:

1. When you were very young, were your parents, close relatives or close friends entrepreneurs?

2. Did any of that business carry over into your home while you were growing up? 

3. Did you have a lemonade stand or a paper route as a kid?

4. Was your academic record in school less than outstanding?

5. Did you feel like an outsider with school classmates?

6. Were you often scolded, punished or reprimanded for your school behavior?

7. And TODAY, do you have difficulty getting satisfaction from any job with a large firm?

8. Do you often feel that you could do a better job than your boss?

9. Would you rather play sports than watch them on television?

10. With books and magazines, do you prefer nonfiction to fiction?

11. Have you ever been fired from a job or left one under pressure?

12. Do you almost never lose sleep at night over your work or personal business?

13. Would you rather jump into a project than plan one?

14. Would you consider yourself decisive, a good thinker on your feet?

15. Are you active in community affairs?

If you answered “yes” to 12 or more of the above questions, and you are not an entrepreneur already, you may be missing your big chance.  Tune in tomorrow to see if I can discourage you!  halalpiar   

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See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 88 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

And the time to turn on

                                               

that front burner is now. 

     Necessity, you’ve no doubt heard, is the mother of invention.  And I’ll bet you could pop off a few quick examples, right?   

     Surviving a stressful economy requires businesses to do things differently.  We can’t all, arguably, qualify for government bailouts, so we’re backed into corners.  Because we know from life about logistic concepts like “strength in numbers,” we may of necessity end up choosing to combine forces with diverse, even competitive entities. 

     But that’s not a bad thing when it comes to, for example, sharing marketing expenses — unless your egotistical needs to run your own show are too big for you to justify teaming up with others.  That is a bad thing.

     By joining forces, a great deal more becomes possible in terms of both stimulating sales results and saving promotional dollars. 

     One of the most successful regional advertising campaigns I ever produced was for a major lumber company (that also sells a great deal of hardware), which featured wholehearted advertising and promotional endorsement exchanges with a major hardware store (that sold a little lumber) that was located a block away. 

     The two family-owned entities had battled one another for generations, but the advent of a giant home center moving into the area (that would sell both lumber and hardware) prompted the odd bedfellows arrangement. 

     The two retailers combined advertising dollars, and alternated sponsorship messages that always featured testimonials from the other.  Both businesses increased sales and, by working together, both were able to cut marketing expenses.  Each successfully reduced spending totals by one-third while gaining one-third more exposure than they each started with. 

      The home center backed off to a more distant location.

     Contractors, physicians, lawyers, accountants, and others commonly share customer, patient and client referrals.  Online companies engage in cooperative ventures literally every minute of every hour.

     Print and broadcast media often swap space for airtime, and will often barter advertising packages for products and services that they can use as give-aways and contest prizes to gain readership and listenership and viewers.      

     So it’s nothing new.  What’s new is the economic squeeze that pushes considerations of cooperative business marketing efforts to the front burner.  And the time to turn on that front burner is now.  A little receptivity and a lot of responsiveness are the prime ingredients to make combined efforts be productive.  Surely you can muster those? 

     My Father always used to say, “He who hesitates is lost!”  And my Mother always added something about “A word to the wise . . .”     halalpiar

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See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 86 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

Every business

 has a responsibility 

to those who support, 

patronize, and service it. 

     I just heard a great radio commercial about two competitive antique stores right near each other that urged listeners to visit both places!  Can you imagine? 

     Do the businesses in your town cooperate and help one another, or do they seem to be out for themselves?  Is business cooperation real or just given lip service?

     Local business organizations seem to breed more in-fighting and one-upmanship games than genuine teamwork efforts to support the growth of area business.  One exception appears to be the Market Street “arts” or “creative” district undergoing major revitalization in downtown Wilmington, Delaware.

     Unfortunately, however, business teamwork face-liftings like this are rarely the norm.  “There’s always a small band of energetic active members,” reports one frustrated chamber of commerce leader I spoke with recently, “but they can never seem to put a fire under the others — the majority.  Our more aggressive businesspeople end up going under, over, or around the rest of our membership.  Our efforts are not nearly as representative of the town’s businesses as we like to think they are.”  

     One Virginia merchant chatted freely about her refusal to be involved because, she says, “All these organizations are the same: they collect dues, fees, subscriptions, and donations and either do nothing to promote business in town because they can’t agree on what to do, or they do things that benefit only a few businesses — the most active, or the biggest (which of course pay the highest amounts).”  

     “She’s right,” chimed in a neighboring business owner who happened by.  “Or, the other extreme is that whenever one of these so-called business organizations ends up doing something, it gets so completely screwed up because it ends up being done in such an unbusinesslike manner.  It’s embarassing!”  Hmmmmm.  Y’think?

     A New Jersey retailer/friend said, “Every year, I get membership sales pitch calls from the local chamber of commerce, the county chamber of commerce, the state chamber of commerce, the national chamber of commerce, the National Federation of Independent Business, the Small Business Administration, the local merchants’ association, the Better Business Bureau, you name it!  If I could afford all these memberships, I’d be making so much money I wouldn’t need their help!”

     Add to this list, solicitations from youth and senior groups; athletic teams; health and education  programs; charitable organizations; community food banks; fire and police departments; EMT and first aid squads; state police; high school and college organizations, and on and on. 

     Every one most certainly a worthy cause.  It’s simply that running a financially successful-enough business to be able to afford to help all these fine folks when they come knocking at the door becomes increasingly difficult if not impossible.

     The best way to avoid the upset feelings that accompany making (or not being able to make) these kinds of contributions is to be sure to budget them in as a normal cost of doing business, to stick with what you’ve bugeted (and tell unexpected solicitors you’ll consider them for next year’s budget, or simply include a contingency fund in your budgeting for “emergency” situations). 

     Of course it’s also worth remembering that the vast majority of these causes is tax-deductible, and –most importantly– that every business has a responsibility to the community that supports and services it, and to the support services in that community!

     As for building more cooperative and more supportive attitutes between neighboring businesses, tune in tomorrow!   halalpiar   

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 85 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

It takes 5 Attempts

                                      

to make a sale!

     Some of the most effective prompts I’ve seen that get me to check out websites or blogs come from the world of traditional advertising (remember that?) 

     Selected billboards, targeted ads and pinpoint direct mail are some of the best ways to get your online presence noticed.  They are not always the best ways.  And they are seldom the most economical.  They do however serve an important purpose when you have more money than time available.  They also serve an important purpose when your goal is to create and/or support a meaningful branding image, because repetition sells!

Eh?  What’s that?  Repetition sells.  Repetition sells? 

Yup!  Repetition sells! 

     Not just repeating the same message over and over, but also repeating it in as many different ways and contexts and media forms as possible.  Why do you think the monster corporate entities strive to register multiple impressions? 

     Sophisticated marketers recognize that –on the average– it takes five attempts to close a sale.  That means your message or branding theme usually needs to be seen/heard/experienced at least five times before someone will consider making a buying decision. 

     Sophisticated marketersalso understand the value and finer points of using public relations vehicles (events and news releases) to support online sales efforts.  These are especially valuable tools because they don’t cost anything (compared to broadcast air time and print space, for example) except for preparation and follow through, which needs to be tenacious, can be extensive, and is almost always very time-consuming. 

     And PR does also present a myriad of unspoken rules and regulations that must be adhered to, to be truly effective . . . from how news releases are prepared and distributed to when events should be scheduled and how much planning should be involved.  It’s best to find a professional who can do this for you

     Your odds of increasing online business are much increased when you spread out the media you’re using.  An online sales pitch will have greater impact on someone who has already been exposed to the message on a postcard, in a magazine or newspaper ad, in a radio commercial, on a billboard, on a trade show banner, or in a local or trade paper feature story. 

     Don’t think that once your site is up and running, the story it tells will send business flocking to you.  Online presence is just part of the story.  What you do to support that presence is the other part that will drive the sales.     

    “WE DON’T SWIM

     IN YOUR TOILET

   . . . SO DON’T YOU

     PEE IN OUR POOL!”

      As a youngster, I remember snickering at seeing one of these comedic placards that you always find in tourist trap souvenir stores (and the one next to my friend’s father’s fish tank!).

     Well, you know what?  That maybe-not-so-silly little pool rule seems to me to have some surprisingly important value when you apply the notion to working in someone else’s office, joining in someone else’s conversation, sitting in on someone else’s meeting, visiting in someone else’s home, entering someone else’s private space, and being entrusted to spend someone else’s money. 

     Break it down and it’s all about respect, which sometimes these days appears to be going the way of buggy whips, 8-track cassettes, and carbon paper.  The only trouble is that buggy whips, 8-track cassettes, and carbon paper are all things, and have all been replaced by newer better stuff.  Respect (aka R-E-S-P-E-C-T, as in the song!), though, is a value, not a thing.  And I’ve never heard of an adequate substitute. 

     We speak of having to earn respect.  We’re told as children to respect our elders . . . and keep a respectful distance from the neighborhood mongrel, and from strangers who offer candy.  Yet, something here is missing. 

How many friends, family members and work associates can you honestly say you respect? 

How many do you think respect you? 

(Have you earned it?) 

How important is respect to your life pursuits? 

Your career? 

Your love life? 

Your feelings about your SELF? 

     What can you do to make this better than it is, or turn it around if it’s headed in the wrong direction?  What specific steps can you take now that are genuine (vs. quick-fix), to help yourself gain greater respect from others?  How much of your answer to the last question relates to the amount of respect you put out to those around you?

     A good place to start may be to take inventory so that you have a clearer image of those who are “around you”!   Draw a target —three or four concentric circles— on paper and decide who is closest to you (put them or he or she in the middle circle), next closest person/people (next ring), and so forth.  Of course, include animals if you like. 

     A few rings worth will give you a more accurate and balanced and realistic idea than the image you may have of these relationships that you carry around in your head.  If you’re happy with your circles, congratulations!  If you think you can do better, the R-E-S-P-E-C-T song isn’t a bad place to begin!  (Oh, and by the way, there is no end to respecting others!) 

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

COMIN’ OUT!

 

                                                

No, it’s not a reference to a specific type of celebration party, or to an at-long-last exit from one’s closet.  COMIN’  OUT! is a cry you can hear in almost every town across America every summer on every baseball and softball field! 

It’s the BP (batting practice) pitcher yelling to all those in the field to be alert and pay attention and don’t turn your back on the ball because the batting practice pitches are about to commence and the batting practice hitters will be trying to hit the batting practice pitches down the batting practice fielders’ throats!   

When an irate customer, business client or partner, patient or associate decides to throw a tantrum (or toss out a bombardment of accusations, half-truths or outright lies . . . in person or via email), don’t turn your back on the ball; it could hit you in the back of your head! 

Regardless of the indignant individual’s motivation to exercise pent up frustrations, flex political muscle, show off, play one upmanship or activate a superiority (or inferiority) complex, don’t waste time being analytical . . . and PLEASE:  don’t react!  Think respond, not react!  If you don’t react, you can never over-react!  The old saying still rings true that it takes two to tango! 

If you’ve mentally and emotionally prepared yourself in advance for such an eventuality, you won’t have to get your glove and get in the game; you’ll already be there! 

It’s easier than it might seem.  (Remember, since every behavior is a choice —yes, it is!— you can CHOOSE for it to be easy or, if you have masochistic tendencies, then go ahead and CHOOSE for it to be hard!) 

Simply imagine you’re in the field, glove in hand, and the pitcher yells over her or his shoulder, COMIN’ OUT!  Then turn to face the ball and get ready to catch it, even if it appears to be heading somewhere else.  Why?  It never hurts to be ready.  Be, as any good Boy Scout will tell you, prepared!  (I didn’t say “neurotic,” mind you, just “prepared.”)

For openers, most human beings caught off-guard by COMIN’ OUT! circumstances can benefit by taking a couple of deep breaths(to circulate oxygen and make the brain more alert, and to circulate blood flow and make the muscles more relaxed), which serves to pull the fuse out of the tendency to react! 

For closers, be persistently objective and unemotional in responding [The Adult ego-state in Transactional Analysis].  Attempt to get the whiner/complainer/bitcher/screamer/fist-pounder person to   s  l  o  w     d  o  w  n  and deal with each issue on a one-at-a-time basis.  Upset people tend to bunch together an avalanche of problems and issues, none of which can of course be addressed or resolved, buried under so many others. 

No guarantees with any of this except that —for sure— you will handle COMIN’ OUT! situations better having thought about best practice responses than you ever would with your back to home plate!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

 Life is more like baseball

 than any other sport. 

     With every inning a decade long, where only a few of us actually get into extra innings, life is more like baseball than any other sport. 

     We walk, strike out, we get some foul tips, and sometimes manage to get big hits in the clutch.  We make errors.  We tag others whenever we can, and avoid those who come barreling home. 

     We get cheered when we perform.  We get booed when we don’t.  There are times when we need to get a glove and get in the game, and other times when we need to step up to the plate.  All of us have to sacrifice from time to time, and a few of us steal when no one is looking. 

     Those who are exceptional travel inside the park and make round-trippers.  And have you ever balked?  When did you last set the table, or be in a clean up position?  We relax on deck, and work when we’re in the hole, and we work even harder to stay away from arbitration, appeals, getting thrown out, and avoiding the bullpen or —heaven forbid— being shut out! 

     We go through different coaches, and we fire managers, but no matter how much money we make, we still always do what the owner and general manager order us to do. 

     Usually in our later decades, we bring in short and long relievers, and of course the eventual closer.  But reality is that we only live life in the National League . . . because we never get to have a designated hitter! 

     If Shakespeare was right that “All the world’s a stage . . .” he had to be talking about our love affair with the diamond.  Diamonds are, after all, forever! 

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Well, you must finally be happy to have less gas available, and be paying astronomical amounts at the pump to fill up your tank.  

Oh, yes, and it thrills you to be paying equally mind-boggling amounts to your local grocery store to fill up your refrigerator and kitchen cabinets, right?

Why, you might ask, would I say that? 

Because, of course, you still have spotted owls and views of nature that are unspoiled by wind farms, and polar bears (which you would surely love to cuddle with and invite into your home) running free across the Artic Circle.

And, no doubt, these are all creature survival things that matter intensly to struggling young families, and single parents, and senior citizens on fixed income, and handicapped people living on disability checks, and hurricane victims, right? 

I mean, just ask any of them how important the plight of spotted owls is when they’re scratching and clawing for their next meal.  See how utterly devoted they are to protecting the polar bears when they can’t afford needed medical care.  Yeah.  Go ahead and ask them. 

Get your environmentalist priorities straight!  If you think human beings come first on this planet while you’re busy protesting nuclear energy and hugging trees, you might want to consider rearranging your protest priorities.

Maybe Al Gore did invent the Internet. 

Who knows? 

Stranger things have happened. 

But he surely is as wrong as the sorely misguided (a generous adjective) Nobel Prize Committee when it comes to the subject of global warming. 

Ask any credible scientist. 

And contrary to Mr. Gore’s representations, YOU as an individual CAN MAKE A DIFFERENCE!  Get started.  This is grassroots stuff.  Set an example.  Teach others.  It’s all about stepping up to the plate!  It’s all about choosing the path of self-sufficiency for our own human species before worrying about other lower forms of existence. 

Regardless of endangered species contributions to our aesthetic senses, or the amount of tear-jerking endorsements and crusading that’s thrust in our faces by Hollywood’s finest, we need to remember that putting human preservation first is the only way we’ll ever be able to have positive impact on the preservation of other species.    

The bottom line is that more drilling is needed to relieve the oil/gas price crisis and related food price crisis because America has enough oil to allow us to completely eliminate dependency on greedy Arab nations. 

But, oh, hey, it might mean losing some endangered species!  Well, I love and subscribe to National Geographic too, but I like to believe that we as human beings are a slightly more important species to risk losing than some owls and bears, and some upturning of the balance of nature.  We’re smart enough to RE-balance whatever we might upset. 

Because we as humans have the ability to think, we have the ability to make changes in our environment that preserve and protect the human species in addition to balancing nature. 

But it has to start with our elected representatives in Congress having the foresight and integrity to initiate expanded oil drilling efforts and to stop bending over to the special interest groups that seek to preserve owls over humans (and human pocketbooks!).  Call your Representative.  Express yourself!        

 # # # 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!