Archive for the 'Special People/Special Occasions' Category

Aug 26 2011

Mother Nature Beats Business

SURPRISE HURRICANE-PROMPTED SUNDAY POST TONIGHT. NEXT POST MONDAY OR WHEN POWER IS ON. PLEASE CHECK BACK . . .

                                                                       

Another storm,

 

another dollar.

                  

 Hey, life happens. 

 

Stop whining!

                          

Besides,

 

breathing beats cash.

 

                   

There comes a time (a few actually) in every life, when we business owners and entrepreneurs must take a back seat to Mother Nature. You DO remember her? I’m not talking about over-the-top dirtpeople, or eco-freaks who launch themselves into hysteria with every stepped-on ant or toilet flush.

I’m referring to cataclysmic shifts in the planetary forces of nature that stop businesses dead in their tracks, that cannot be dismissed or disregarded or wiggled around. I know it’s hard to own up to the fact that anything could be more important than business . . . yet, looming out there under the signs, ads, and brochures, is life!

Here we quake-inexperienced East-Coasters are emerging out of an unheard of earthquake, the 5.8 magnitude of which –though nonchalantly considered routine by West Coast standards (I mean, what isn’t?)– was sufficient test of our mettle . . . and: CABOSH! Along comes a Hurricane heralded as major by all the IM (Irresponsible Media).

I’m reminded of Rob Bell’s quote in his courageous, easy-read book, LOVE WINSThe quote refers to tangles born of the politics of religion, but seems to me to fit the media hurricane circus and pandemonium we’ve been bombarded with for five days:

“Sometimes what we are witnessing

is simply a massive exercise

in missing the point.”

                                                

Who’s not fed up with mainstream media’s overkill –and frequently contrived– “storm tracking” coverage? Enough already! Sports belong to ESPN; leave hurricanes to TWC. Stop with all the prima donna network weather forecasters (Whoops, I mean “Meteorologists”) who can barely find the maps they swoop their hands over. 

Of course no one wishes storm destruction and risks of life and injury to others, and of course there are many calls for reminders to be prepared in an impending hurricane but please, media people . . . give us a break. Your relentless focus on doom and gloom, is –all by itself– enough to send people flying off city rooftop gardens!

Well, okay, your heavy-handed scare tactic broadcasts did at least serve to convince Mr. O that he’d be storm-safer at the White House than puttering around a reported $50,000 vacation week (his tenth this year? Must be nice) Martha’s Vineyard golfcourse.

Who could deny the (rapidly-growing-in-popularity)

  Obama Regime motto: “Leadership from behind”

                                                  

No doubt whatsoever he will once again seize the opportunity of a natural disaster to represent his sleeves-rolled-up self in the role of “return of the conquering and compassionate hero.” As business owners and managers, we have already seen too much of this too often. Were we to practice such falsity, our businesses would crumble.

Also without a doubt, we can count on the talking heads at CNN, ABC, CBS, NBC, TNT and their affiliate braindead-behaving editors at The New York Times, Washington Post, Los Angeles Times, et al, to play it out for all the advertising dollars their sadly misguided Obama-obsessed bosses can muster.

The point that’s missed by all the sensationalist journalists is that the public gets it. Go through the updates and recommended preparation steps at scheduled news broadcasts. If and when the event actually occurs, lead up to it with information, not Chicken Little alarmist reports. Who cares what trees fell in Bongo-Bongo?

                                                      

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

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Aug 23 2011

Who’s Your Glue?

Here’s a “glue clue” for you!

 

 

Someone in your family or on your business or advisory team is the one who most holds you and the million little pieces of your business enterprise together. Who? How? Why? What have you done for her or him lately?

Did you know that small, frequent rewards (and typically inexpensive ones) are at least twice as effective as one large one? Did you know that cash –even in this struggling economy– is not always the best reward? Have you discovered (or been reminded lately to re-visit) Maslow’s Hierarchy?

After many decades, Maslow’s Hierarchy of Needs Theory continues to be business’s most effective tool for motivating employees, partners, referrers and sales personnel, among others. No need for a degree in nuclear reactor dynamics to put this classic theory to work for your small business.

It simply takes a sense of diligence 

and a little detective-type methodology.

                                                      

When you make a habit of taking ongoing temperature readings of, for example, employee hot and cold buttons, you gain a sense of what makes each one tick and how various life changes impact attitudes. This gives you leverage for better motivating because you can reward someone’s performance with what that person values.

All of us are located somewhere on the Maslow Hierarchy ladder (or pyramid as many management textbooks illustrate it. At any given moment in time we are either at a level of basic physiological needs, or safety needs, or social needs, or esteem needs, or we are at a point of self-actualization.

We move fluidly back and forth between these different need levels according to our daily (sometimes hourly)changing life circumstances. A person who has achieved a state of self-actualization, who is feeling self-fulfilled could tumble back down to a basic needs level in an instant.

Consider how fast your brain snaps back to basics as the result of a family death, a bankruptcy, an accident, a job-firing . . . from really, any kind of loss.

                                                                               

After years of having no financial worries, putting food on the table can become a sudden challenge. Having a neighboring home or business robbed can immediately cause someone at an esteem level, who is excited about winning recognition, into a security needs frenzy, shopping for insurance, alarm systems, new locks, a fence. 

If you can be aware enough of changing need levels for individual “glue people” who help hold you and/or your business together, you can reward each –at her or his personal level– for maximum impact. An esteem-needs person will often be more receptive to a plaque, a news release feature, or a certificate than to a cash bonus.

Someone struggling with car issues will appreciate new tires, an oil change or gas allowance. One successful business owner covers the cost of braces for a low-salaried employee’s teenager. Another sends top sales people on limo trips with spouses to shows and dinner (less expensive than permanent salary and commission raises).

The point is to pick out rewards that fit the person and the circumstances instead of making across-the-board judgements about what you think will motivate best. And don’t automatically assume it’s money. In fact, by targeting rewards to individuals, you can save huge amounts of money and earn great appreciation in the process. 

                                              

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

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Aug 14 2011

A Doctor Named Lucy

Dear Doctor . . .

                           

Everyone who deals with

 

you –personally or  

                        

professionally– already

                        

KNOWS you’re a doctor.

 

 

Dear Doctor, On behalf of all those people who visit and speak with you, and who deal with you on a personal and/or business level –but who think they need to choose to be intimidated by you– please do all of them (and your professional self, and of course your healthcare practice) a really big favor:

Acknowledge, and act, and speak the truth.

Be a real person.

Don’t cast your title to the wind. You’ve worked hard for it. You’ve earned it. It’s something to be proud of. But you know what? Healthcare is serious enough. Lighten up a little and watch what happens!

Step down from the pedestal that those who surround you all day put you on (“Yes, Doctor”; “No, Doctor”; “Whatever you say, Doctor”). As you communicate with businesspeople, remember that –not very unlike many of them—  you are a regular person with special knowledge and special skills.

Those attributes do not make you a special person. This is not a come-uppance rant. This is reality. I have had the privilege of working personally with nearly 2,000 doctors in the last 30 years as a practice development consultant and as a personal and professional counselor. Here are some things I learned:

Doctors are bred to have their heads in the clouds. That they are all people who excel academically is not in dispute. That doctors who wallow in their achievements is not only distasteful to others, it also serves to undermine healthcare practice success by pulling the rug out from under the mainstays of patient and referrer loyalty.

Only you, dear doctor, can make yourself a special person by the ways that you communicate with your patients and their families, your office and professional staff, detail reps, practice development people, consultants, staff trainers, equipment and e-system suppliers, hospital personnel and affiliate operatives, insurance providers, local media people, and the communities you serve . . . oh, and perhaps the hardest of all entities: other doctors.

When a doctor is called “doctor,” it is more out of habit and fear than out of respect. Doctors who gain the most respect are those who introduce themselves by their first names. Many people unconsciously process the ways they size up doctors who flaunt their titles as being insecure, self-indulgent, and insensitive.

Well, yes, doctor, you do make a point: it is true that you deal with human lives and with issues involving physical, mental, and emotional well-being and so need to separate yourself as a professional in the patient’s eyes.

But you also know as well as anyone that the less stressed a patient and family tend to be, the quicker the path to healing and recovery. Titles are pompous and unnecessary barricades to free-flowing communications. Anything that short-circuits communications flow can create stress and anxiety, and misunderstandings..

Excel instead at the ways you present yourself and your ideas and findings and suggestions and recommendations. Excel at “bedside manners.” Excel at how you present yourself to the outside world, to how you are (forgive the crassness) “packaged.”

Find people who are as professionally skilled at marketing and writing and persuading as you are at medicine.

Straight from the shoulder: Do NOT rely on the ideas or execution of ideas put forth by loving, well-intrentioned spouses or office managers or in-laws, or parents, children, med-school classmates, your neighbor’s 17-year-old computer whiz or some SEO “expert” who jumped into your Facebook page.

DOCTORS: Want some free tips? Seeking help fining respectful experts? Proven practice development steps? Call or email me and let’s chat. No fees for getting acquainted.

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  Hal@Businessworks.US 

  Open Minds Open Doors 

 Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!

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Aug 06 2011

Lessons From 1000 Blog Posts . . .

Welcome, and thank you

                         

for joining me on this

                         

personal milestone of

                    

  1,000 posts at this site.

 

                                                           

Before I take you on my quick-read path of lessons learned, which I unabashedly believe includes something of value for everyone, let me offer up my heartfelt appreciation for the first 400 visits I had in April of 2008 when I started, and the millions of visitors who followed over the last 3+ years.

~~~~~~~~~~

Please continue your visits, comments, and free RSS Feed subscriptions.

And please note that this blog will now publish new

posts 5 days a week, every Sunday through Thursday.

But the Search Window is always open, and content is always relevant.

~~~~~~~~~~~~~~~~

 

Thank you

for your confidence,

trust and loyal support.

                                                               

Special thanks to Kathy — the wind beneath my wings for 25 years, and to the wonderful dogs we’ve been blessed with, who surrounded my feet as I posted each night — our Black Cocker (Tuckerton“) who left us last year at 6 years old and our Golden Retriever (“Barnegat) who lived six months longer than him; she was 13 . . . and our new one-year-old-this-week Cavachon (“Breezy).

For the endless stream of writing encouragement and feedback (regardless of agreement or disagreement with my representations, and there’s been plenty of both!), please indulge me long enough to use this space for special thanks to my: son, Christopher; daughter Haley; oldest granddaughter, Talley; brother-in-law Tim; mother-in-law, Marian; brother, Rick. And: my Aunt Dorothy and sister-in-law Claire; Melanie Adair, Angela Current, Doyle Slayton, Jonena Realth, Dr. Ian Fries, George Kanuck, Kevin Bousquet, Meredith Bell, Jeff Banning, Danielle-Dixon-Moyle, Peter Leeds, Jim Haines, Dr. Jeffrey Alpern, Michael Infusino, Ken and Sara Kraft, Bruce Burchell, Andrew Jackson; Jim Oliviero, Ken Poppele, Andy Larrimore, Laura Pritchett, Jeff Shactman, Barrie Proctor, Brian Smith, Dennis Forney, my friends, neighbors, Twitter and LinkedIn followers, former students, past and present clients, three special friends lost this past year: Butch Taras, Paul Harp and Ernst Dannemann, and my 150 softball league buddies in Delaware and New Jersey, and their families.

Thank you also to the young men and women of America’s military service whose devotion and courage make the freedom possible that allows me to choose to write, and to be able to write freely.

. . . and thank you, God!

 

 ~~~~~~~~~~~~~~~~

 

Here is some of what I learned that you may find helpful to be reminded of . . . to think about . . . to try, apply, expand, adjust, enjoy, and to just pick up and run with:

1)  Never assume that no one (or that no one who matters) is “out there.”

When you write and post something on the Internet, someone, somewhere, is always reading what you write . . . every thing you write! So make it count.

2)  Be gracious with your insults.

Criticize the behavior –words and actions– not the person! When you feel you must take someone’s behavior to task, take it to task, but try to “sleep on” what you write before you click Publish.

3)  Take lots of deep breaths. 

More frequent deep breathing will channel stress productively, to stay in control, to be focused on the “here-and-now” present as much as possible, to ensure that you respond instead of react. Remember, if you don’t react, you can never over-react!

4)  Be kinder than necessary

 EVERYone you meet and re-meet every day is fighting some kind of battle.

5)  “A lie can travel halfway around the world while the truth is still putting on its shoes.”

(Thank you Mark Twain) 

6)  “The difference between the almost right word and the right word is really a large matter–’tis the difference between the lightning-bug and the lightning.”  

(Thank you again Mark Twain)

7)  “Time waits for no one. Yesterday is history. Tomorrow is mystery. Today is a gift. That’s why it’s called the present.”

 (Thank you B. Olatunji)

8)  Ask yourself the following 4 questions:

 Why?  Why Not?  Why Not Me?  Why Not Now? A few times a day is not a bad idea.

9)  Accept the fact that the news media no longer “reports” anything.

Literally every story breaks down into some stress-filled level of disguised political opinion. If you think that’s exaggeration, try testing your willpower to not watch or listen to or read any news or news-related presentations of any kind for just one week, then see and feel the results. You will be happier, healthier, less-stressed, more productive, and making a bigger difference in the world, especially if you combine this effort with #3 above. (3 weeks of it, by the way, will literally transform your life!)

10)  “To Thine Own Self Be True!”  

                                         (Authenticity + Passion = Success)

(Thank you, Shakespeare)

   11)  “There is a time for everything under heaven.”

(Thank you, God)

   12)  “Open Minds Open Doors.”

(Thank you United Technologies)

   13)  “The journey to discovery consists not in having new landscapes, but in having new eyes.”

(Thank you Proust)

    14)  “The only thing that’s permanent is change.”

(Thank you Greek philosopher Hericlitus, 2500 years ago)

    15)  Happiness is a journey, not a destination.”

(Thank you Alfred Souza)

    16)  Great blog posts only happen because of great blog followers.

 

If you like what I write, thank your self because I write it only for you, and only with your input. I am grateful for your every visit.

Have a wonderful week ahead, filled with everything you want.

Best regards – Hal

                                                                                             

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Hal@Businessworks.US 302.933.0116 

 Open minds open doors

 Thanks for visiting.     God bless you. 

  Make today a GREAT day for someone

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Jul 16 2011

How’s Your Debt Ceiling?

When’s your statute 

                      

 of limitations run out 

                     

for non-financial debts?

 

 

Have you exceeded your limits? What are they? Have you exceeded your expectations? How much do you owe to whom? (Gratefulness, not money!) What’s preventing you from being grateful? Laziness? Ambivalence? Dumbness? Heart of stone?

Have you chosen for the passage of time to max out your ability to say, “thank you”? There are some immediate gratification lessons to be learned on Twitter. Just watch how fast people thank one another! 

Now, this next statement will send accountants and tax attorneys over the edge of the cliff (a good beginning you say?) because “appreciation”and “interest” have such different meanings:

Appreciation has no compound interest attached . . . except by the receiver.

It (“appreciation”) is just a way of expressing gratitude.

                                                   

I recently received an email from a former student of some 30+ years ago, who said she had tracked me down on Google, and had thought often during her career what an important influence I had been as her professor.

She told me she had been highly successfully specializing in the subjects she had originally studied with me. She knew, she said, a great many years had passed, but she just wanted to say “thank you!” and let me know how valuable my teaching had been.

Do you know what a million dollars feels like? For me, that was it! But only, mind you, because I’m still alive. Imagine if the email never…

Maybe the idea of a response time ceiling on non-financial debt is not in any one’s best interest. Maybe it’s a good idea to read that last sentence again?

When we put off saying thank you, we lose credibility or we put ourselves in the category of being unworthy, or we’re simply forgotten about. Is that a place we want to be? Is that a place we want our businesses to be?

Does it –in the long run– cost us positive growth opportunities to be considered unworthy or not credible or unappreciative? By internalizing accumulated expressions of gratitude, instead of being timely, could it cost us some stress? Health? Hmmm. Thank you for your visit! 

                                   

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Hal@Businessworks.US  302.933.0116 

  Open minds open doors. 

 Thanks for visiting and God bless you. 

   Make today a GREAT day for someone! 

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Jun 26 2011

TIMING is the answer. What was your question?

It’s not all about the numbers . . .

How you time your

                          

purpose and your passion

                                                 

 determines your success.

 

                         

“Life is timing,” says a man commonly reported to be one of the world’s top 20 motivational speakers: Charlie “Tremendous” Jones, author and editor of nine business and personal life and leadership books, including one with over two million copies in print in 12 languages.

When you want to demonstrate some proof to yourself of the importance of timing and being able to make timing adjustments, go find the nearest batting cage; swing at a round of fastpitch baseballs; then take some deep breaths and swing at a round of slowpitch softballs. (Do them in the opposite order if you really want to challenge yourself!)

Hey, sometimes it’s the little things in life, like baseballs and softballs that can humble the best of us.

The reality though is that there’s much to be said for “being in the right place at the right time,” Of course saying and doing “the right thing” is what makes the difference. Just as adjusting one’s swing to the pitch is what makes a great hitter, adjusting your purpose and passion to the circumstances is what makes for great business success.

And it’s not all about numbers!

The answers to your marketing needs, e.g., will not come out of statistical analysis of market research. Leave that stuff for the corporate and government types who need to juggle and analyse numbers to cover their butts. You have a small business to run, and there’s no time for that. You try things. They don’t work. You adjust them.

Marketing is not a rational, unemotional, objective, cut and dried, black or white series of numbered quantifiable events. It’s an art. It’s a psychological-based creative art form. It requires substantial experience with and adaptations of psychology. It seeks to impact peoples’ minds with a message. Every person’s mind is different!

What about how you conduct yourself? What about leadership? Good timing and making good timing adjustments means there are some important “Don’t’s” to guide you as you step up to the plate:

  • PLEASE DON’T say one thing to an employee, customer, associate, consultant, referrer, supplier, sales rep, investor, lender, and then do another!

  • PLEASE DON’T promise any of those people what you can’t deliver.

  • PLEASE DON’T promise what you won’t deliver.

  • PLEASE DON’T ask for meeting options, and then change them when you get them.

  • PLEASE DON’T set meetings or appointments (note especially, professional practices) and then keep people waiting without some definite, reasonable, truthful, and on-time explanation. Acknowledge people waiting in line! And, by the way, a visiting sales rep should be treated just as importantly to you as your best employee or best customer.

  • PLEASE DON’T host a meeting and then interrupt it with non-emergency cell calls or txtmsgs that really could wait.

  • PLEASE DON’T call for a meeting and then change it on the fly at the last minute.

This is all starting to sound like a reminder list for exercising integrity? HA! YES!

HOW you time things, HOW you time your purpose and your passion is what others measure you by. It’s your own yardstick that you create. So, yes, integrity it is. Sizing up when and where to swing your bat counts alot. HOW you swing it counts most! 

Drive your imagination forward with reality.

Open minds open doors.  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

No responses yet

Jun 25 2011

Happiness Wins!

 Happiness knocks at

                                                

your door every day.

                                       

Are you inviting it in?

 

                         

There comes a time when business owners and managers must turn their attentions inward. This –today, now, right this minute as you’re reading this– may be that time.

One introspection-worthy vehicle is the great new controversial and provocative book (for which referral I earn no commission and have never even been requested to hype; it’s just an outstanding work) by Rob Bell, called LOVE WINS. It’s simple, short, friendly, informative, and –I guarantee– will give you cause to pause . . . and think.

That said, I will add that love does indeed “win.” So does happiness. Love and happiness require one another’s companionship. And both constitute the journey, not the destination. Both take us to that great place that management psychologist Abraham Maslow called “self-actualization.”

It’s hard to imagine self-actualization without love and happiness. The problem of course is that very few individuals ever truly arrive at any kind of permanent self-actualized state of existence. Fewer still recognize love and happiness as the pathways to get there.

And even those who do “get it,” who do work at it, and who do value and appreciate both the means and the end, rarely practice the pursuit enough to make a difference. So where does that leave us?

In order to move ourselves forward, we must first acknowledge that the act of moving forward is in fact, all by itself, a choice . . . that we choose our behavior . . . that no one else can reach inside our brains and control our thoughts and behaviors, and that we can simply make the choice to eliminate the negatives.

                                                                                                

We can make the choice to move, conquer, or redesign what we perceive as roadblocks in our lives, by choosing to substitute positive  and productive actions and behaviors at every turn.

For these choices to be meaningful, increased levels of consciousness are required. In other words, a more intense focus is necessary on the here-and-now present moment as much of the time as possible.

__________

                                               

Hey, scientists tell us that we barely even use 10% of our total mental capacity. Just imagine what’s possible if you can take it to 20 or 30 or 40 %! It’s been said that if we could use 100% of our brain power, we’d be able to walk through walls because we’d be able to separate the molecules in our bodies to allow for that possibility.

                                       

Too far-fetched for you? Ah, but that’s a choice!

Perhaps you’re simply choosing to make yourself content by not having to exert yourself to accomplish the higher levels of conscious existence you know you’re capable of? Perhaps you find yourself continually backing away from the reality of it all?

Could it be that you just lack any measure of familiarity with these unexplored ways of thinking, and they seem threatening to what you are used to? Or does it seem like too much work that’s not worth it? Do you figure maybe that you’re only going to live so long anyway, so why bother? Are you concerned with others’ opinions?

If you are truly serious about wanting to be a winner and about ushering your business entrerprise to unparalleled success:

                                                                   

You must also be willing to accept that a happier you who gives and accepts love of others freely (and I am NOT talking about free-love sexual energy here). I’m referring to how you treat yourself and others, specifically those around you every day . . . family, friends, acquaintences, business associates, even strangers.

Q. Where will it all get you?

A. Everywhere you’ve always wanted to go

                                                        

 Drive your imagination forward with reality. 

Open minds open doors.  

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Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

2 responses so far

Jun 13 2011

No News Is BAD News!

Silence is NOT golden!

                                     

Just because you get the news release done and out, doesn’t mean anybody cares!

I ran a small “News Release” workshop recently, and was reminded of how important news releases have become in the face of government-borne economic recovery impossibilities being shoved down the throats of struggling small businesses. When you can’t afford to advertise, you twist your message into news and release it into cyberspace.

Public and community relations are free

but not easy!

                                                                

The problem is that even after you’ve done a 100% perfect job of packaging what you want to say, the media people who get your release, simply don’t care. It has to suit their whimsy, sense of balance, and their boss’s mood… unless you’ve been holding hands and buying them lunches for years, and toss some advertising bucks their way!

To get around all thisyou actually do need to package your message 100% perfectly –format and content both. `It must be NEWSWORTHY.  Self-serving, salesy, promotional, and contrived releases get deleted and trashed in record time. Editors and writers and news directors are usually much smarter than the companies they work for.

You’re expecting free publicity. What you say has to make a difference for your recipient’s audience.

Every release needs a personalized, respectful, courteous cover note that thanks the recipient for her or his time and consideration. It also needs to make some kick-butt statement about what makes the attached/enclosed release important to the recipient’s audience. You need to know the readers and viewers as well as the editors and writers.

So, random “Dear Talking Head” notes? No.

Homework first? Yes.

 ————————————

 A while back, I read a blog post by Laurie Halter:

“The Press Release Is Dead.”

                                              

Don’t believe it. Especially from someone who still -archaically– calls it a “Press” release! (Though she happens to be a truly superb writer!). The point is she’s wrong.

It has simply become much harder to make news releases work, but for those who persevere and are willing to trade hard work and a tenacious follow-up effort for free exposure that is proven to be over ten times more credible than paid advertising, the return on investment can be great.

All of this of course assumes (I know, I know, a dangerous word) that you are prepared to be exceptionally creative in the manner with which you present your newsworthiness. Like a billboard or online banner, catchy short (six and seven-words max) headlines get results.

Your headline needs to attract attention, create interest, stimulate desire and –hopefully– bring about or promise action, along with offering some assurance of satisfaction. Just the headline alone? Yes, just the headline alone, in seven words or less!

The opening paragraph will ideally give the reader the who, what, when , where, why and how of what the release is all about, and do that in 3-4 lines of type. Open your release with your name and contact information (email address and phone number), and close with a standard block of descriptive “elevator speech” copy.

KEEP IT SIMPLE!

                                                            

Double check that the intended recipients are still employed where you’re directing your release, that they still spell their name the same, that they still have the same title, and that the email address/address is still the same. Media people live much more transient lives than most of us. One reporter I know changed jobs 3 times in one week!

If you are the boss, don’t expect miracles. Expect that the job is time-consuming, labor-intensive, and slow to get results (on the average, it takes 5-6 releases to the same person before actual news coverage is realistically considered. If your investment is backed by skillful writing and determined energy, you will get a return.

# # #

     Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

No responses yet

Jun 11 2011

COUNTERCLOCKWISE CREATIVITY

Stop worrying, creative-types…

                                                                                                                          

You’re not going

                                 

the wrong way

                                           

. . . you simply have a unique perspective! 

  

You’re an artist, writer, sculptor, musician, photographer, performer, designer, craftsperson, stylist, architect, landscaper, sign-maker, entrepreneur . . . and people call you “Weirdo”

__________________________
                                                                                                                                                                                                             

You laugh it off . . . but, somewhere deep inside, you worry that maybe you are weird. (I’ve been there; I know.)

After all, you hardly fit those corporate suit meetings or the trappings of that threatening vast jungle of government incompetency. And you do indeed march to a different drum. You’re really not anti-social or inherently contentious. You simply are what you are. Period.

So much of what you do requires isolation, keeping “strange” hours, eating only when you’re starving from whatever the closest container may hold, not watching TV, forgetting birthdays and anniversaries, periodically forgetting to wash or brush your teeth or fasten your seat belt, or even to use the bathroom until it’s almost too late. 

Many creative businesspeople fill in the blanks with Twitter. It’s a good social outlet, and a decent sales tool for those who work at it.

There’s little point in trying to explain to others what makes you “counterclockwise”

— that you’re really not going the opposite direction of society, and clocks.

You are just standing behind the clock, reflecting what’s in front of it. You’re simply thinking and functioning from a different perspective.

HA! Sort of like a dyslexic visionary? ;<) But hey, whatever works, works.

                                                            

If you can see the same thing differently from the ways others see it, you have a special God-given talent worthy of nurturing and training and developing. In other words, make the most of what you have and stop thinking (worrying about) what others who lack those skills might say or think about you. Rise above it!

Accept that you are extraordinary.

                                                               

Easier said than done, you may say? Then reach into one of those deep dark corners of self-expression and remind yourself that it’s a choice. Everything you do and say and create is a conscious or unconscious choice. HOW you create and innovate (following a creative idea all the way through to completion) is a spiritual process.

That HOW part –your ability to capture, control, and exercise your spiritual process– is the difference between you and your white shirt and tie brother-in-law or athletic “jock” sister or your federal/ county/ town agency employee neighbor. The HOW process is what comes from your heart and soul. It is what primes the process pump.

You need always to be focused in the present, here-and-now moment as you perform for it only takes one slip of the knife, the brush, the camera, the tongue, to deliver catastrophe to your heart and soul. Here’s the best way to do that: Deep Breathing. (It keeps you in touch with your self, and each passing moment as it passes!)

When you DO come out of your artsy little closet to rub a few elbows, practice asking questions and listening carefully to the answers. Every question you ask and every answer you get holds out the promise of spectacular creative thought because it’s coming from outside of you but is something you ignite.

Rely forever on yourself and your instincts.

                                                                    

You are more often right about a creative decision than you give yourself credit for. When it comes to business, if that’s a problem, study up on it. It’s not as complicated as you may think. Like finding a doctor who’s skills and experience match the ailment, find professional services with creative management experience.

Or, when you get to the point of possibility, hire or commission someone with good business sense and/or good organizational skills and a sense of finances — someone you trust who can take it all away from you. But be careful to not use the occasion of such new found freedom to slack off or get careless. It’s an opportunity to grow!

                                               

# # #

                                                   

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

2 responses so far

Jun 08 2011

“I Almost Died!”

“Almost Dying”

                                    

is a GOOD thing.

 

                                                                                                                                                                                                                                                                                                                    

Uh, because…?

 

Huh? Hey, if you “Almost” died, then you didn’t, right? 

. . . which means you’re still alive.

Well, Glory Hallelujah!

                                                       

Like the baseball team that had to come back from being ten runs behind in the bottom of the ninth inning with two outs and one strike left, and –by some miracle– twelve straight hits, including a walk-off grand slam and two others, wins the game. How many times have we heard of being spared by being snatched from the jaws of death?

Okay, so we know that things like this happen in other places besides Hollywood, but what’s the payoff? A unique, new, more meaningful perspective on life is inevitably gained — one that was clearly missing when you woke up the day before you almost died.

The same dynamics apply to small business ownership and management.

For many entrepreneurs –particularly in the last two years of oppressive federal government controls, spending and taxation without representation– their businesses have also almost died.

                                                                   

Yet somehow, miraculous comebacks have been recorded. Even in the face of the Obama Administration’s (well-documented) every effort to refuse small business owners and operators the opportunity to make miracles happen. Even after having the pedestal of self-esteem and career accomplishment knocked out from under their enterprises.

And perhaps –to one degree or another– your own?

But somehow, for those who have returned to life, guts and gumption have prevailed. And here they are. Still breathing. Are you breathing?

What do we learn by almost dying?

We learn to value and appreciate more than ever what we’ve had (and still have) that we disavowed, disregarded, and just plain dissed.

                                                            

We discover people who we had no idea of before, riding to our rescue. We find that we still have a sense of ingenuity and a passionate drive to make our ideas work. Many find money and investors they never knew existed.

Many who have ventured or been brought close to the edge, to the brink of death, also find prayer and spiritual guidance that they might never have believed possible.

There’s something to be said for

reality bringing fantasy into reality!

                                                                                        

Suffering? No one –except for terrorist crazies and the ignorant self-indulged among us– wishes suffering on anyone. Yet all of us suffer for ourselves and our lives and our families as we do as well for our businesses. The trick is to choose to not get swept away by it, not wallow in it, not get so caught up in it as to miss the present.

That’s the hardest part. Letting go. Moving on. But small business owners and managers know this perhaps more than most because having your own business is like having another family, and it often feels like two lives are being lived. So, yes indeed, the trick is in fact choosing to go forward when it’s hardest.

Let’s close with the great quote by B. Olatunji:

“Yesterday is history.

Tomorrow is mystery. Today is a gift.

That’s why it’s called the present.”

                                 

# # #

                                                   

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

One response so far

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