Kids are

the world’s greatest

salespeople because

they know how to 

paint a verbal picture 

. . . and put you in it!

When’s the last time you took business advice from a single-digit-aged kid? Every small business owner, operator, manager, entrepreneur, and sales professional should have to do this at least once a month, even for a ten-minute long crash course.

Ask someone under ten years old to tell you why she or he likes something. Then listen. Ask questions but only for clarification. Odds are pretty good that you’ll end up inside that child’s verbal description of a thing, a place, or an event. You’ll get there by your own choice and you’ll enjoy the experience.

Those of you who are Mothers (or Mr. Mom’s) know all about the pearls-of-wisdom-from-the-mouths-of-babes thing, but in case you’re not, or don’t, don’t think for a minute that you haven’t time to waste with such foolishness.

Innovative business empires have been built on ideas and messages that have come from listening to children.

Children —and generally the younger the better– are less inhibited, have far fewer fears, and fewer feelings of self-importance. They may fantasize. They may not seem very realistic about things like money or distance or amounts or sizing up people or situations, but they speak the truth.

And they are passionate.

And they know how to

paint a verbal picture.

And they won’t hesitate to tell you

all the things you need to know

that no one else will tell you.

You will gain value from a child’s perspective.

His or her viewpoint, remember is looking up under your chin and your belly, and inside your nose. Put your new product, or a photo or video clip of it on the table in front of the nearest 8-year-old and ask what she or he thinks it is. Ask what it does, how it works, who would use it, why, when, where, how?

It’s a service? Simplify your explanation of it and see what you get back. Offer and ask for examples and comparisons. Does he or she if the product or service would be a good or bad thing . . . and why?

Tou’re looking to save your business money? What better deal can you make than to get an outpouring of honest, unbiased opinions about your business or business ventures for the price of an ice cream or hot dog, or a trip to the circus or a walk on the beach or through the park?

On top of all that, you’ll get a firsthand booster shot of salesmanship. Maybe you forgot about how important energy and enthusiasm are, or the importance of painting a mental picture with words, and walking a customer into it. Hmm?              

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302.933.0116     Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone

This is an attitude message, not a sign-up or recruitment decree

Don’t let the media  

and the White House

bully you around!

It’s your business.

You’ve captained it through rough seas before.

You’ve made it this far.

You know in your heart that –as bad as this economy continues to be (in spite of all the White House and media protestations to the contrary)– you can survive the present turbulence by holding your ship steady and running the engines full ahead.

Why this message now? Because I see and hear about many small businesses getting weak-kneed and starting to actually consider caving in to all the psychological bullying messages that continue to run rampant out of the White House and the federal government’s puppet media, who have abandoned reporting for propagandizing.

Political manipulating has clearly replaced the reality of what it takes to turn around the economy. Don’t be bullied into buying all the nonsense spewing 24/7 out of the army of talking heads. Small business holds the only key to economic turnaround with genuine new job creation — real jobs that provide real career opportunities! 

I’ve had conversations with three business owners this past week (one retail, one manufacturer, and one service) who are claiming to be on the verge of abandoning most if not all marketing efforts to save money. “So board up your doors and windows too! Just toss in the towel now!” I was tempted to exclaim, but realized I’d simply be fueling the fires.

The L~A~S~T place to cut corners is marketing!

T h e   L~A~S~T   p l a c e.

No marketing, no prospects.

No prospects, no customers.

No customers, no sales.

Is that rocket science?

“Oh,” they say, “but we just can’t afford it anymore; marketing costs a fortune.”

No marketing doesn’t cost a fortune! Maybe the kinds of marketing you’ve historically done is proving too expensive to keep afloat in this killer economy, but good marketing does NOT have to be expensive.

In fact, really great marketing can be done for free or close to free when someone knowledgeable and experienced is handling it.

“Yes, but then there’s the expense of retaining those kinds of services!”   

First of all, the “Yes, but’s” run in the woods with the “Rabbuts.”

Secondly, and most importantly, there are VERY many resource people out there who have the know-how and the experience and the creative talents to put together a marketing program for you that is free or minimal expense, and that works, for far less money than you’ve been pouring into your earlier-days efforts.

Stop running! Stop doubting! Start searching! Be a detective!

If you are intent on marketing your business successfully for minimum expense and you are willing to focus a chunk of energy in finding the right individual or team who can do this for you, you will succeed!

And won’t that surprise your competitors? And (ahem!) the White House?     

# # #

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

What is free that feels good

when you get it, that

feels good when you give it

and is worth more

than a bathtubful of cash? 

Well, maybe a backrub, but let’s stick with the blog mission for business owners, managers, and entrepreneurs . . .

Being a good neighbor isn’t just a warm fuzzy behavior promoted by the late children’s TV icon, “Mr. Rogers” (God bless his talented, perceptive, sweet, caring soul!). His teachings stand tall.  

Being a good neighbor —in business and personal life both— means helping and sharing and sometimes, being self-sacrificing. 

It’s an attitude. 

It’s a behavior pattern driven by your willingness to accept responsibility for more than yourself, and to be agreeable to act responsibly toward those around you, even when you’re tired or may least want to, and even when the cause and/or circumstances –and/or  individual(s)– involved may be unpopular ones. 

At home AND on-the-job! 

It doesn’t mean giving up your SELF for others (those are “Heroes” and Heroines” and we need only glance quickly to our young service men and women –who in fact provide us the freedom to act as neighbors– for glowing examples!). 

It doesn’t mean (necessarily) making a career of it, like so many of the wonderful helping professionals (nurses, charity and social workers, missionaries, therapists, et al) among society’s ranks.

Oh, and it also doesn’t mean doing favors for others who really don’t want your favors!  

It DOES mean being conscious of others’ needs and helping to fill those needs whenever you can, when called upon, and whenever you see the needs and are able to help, whether called upon or not. 

Some call it “pitching in.”  Others call it “stepping up to the plate.” I call it”

“Neighborship”! 

And you know what’s really amazing? It seldom takes more than the simple offer of a helping hand to revitalize the home attitude or on-the-job attitude of the person or persons on the receiving end.

Of course, you may have to be willing to accept a “thank you,” or handshake, or smile, as your reward. 

But, oh, isn’t that what a truly blessed event is all about anyway?

You know, when we used to run management training programs, we always focused on providing “take home” experiences, knowing that program participants would retain what they learned a whole lot longer and more deeply if they could “take home” the methodology and apply it to their personal lives as well.

Well, the thoughts in this blog post have genuine “take to work” application.

Email ’em to yourself!

                                                                                                                                                    

I am truly blessed to have YOU be reading this right now ;<)  Thank you, and please do return. Have a great day, a great night, and a great week ahead!    

If YOU have an inspiring “Neighborship” example to share, please post it as a comment or email me:

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302.933.0116    Hal@BusinessWorks.US

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Talk out busine$$ obligation$.

Creditors chase excuses-filled 

non-communicators hardest!

     Yes, these are hard times.

And maybe you’ve let some payments slide.

Perhaps the warning notices have been turned over to a collection agency, and next will be the lawyers, and then –in spite of all the delay tactics of ignoring mailings and not taking collection calls– you lose!

How do I know? I’ve been on both sides of it a few times in my life. So, from practical, hard-nosed experience: most reputable creditors will generally treat you respectfully if you treat them respectfully.

By NOT hiding, cowering, and making excuses, by facing up to your obligations and taking the initiative to communicate and trying to work things out, you, as a debtor, will ALWAYS get treated better.

You are also more likely than not to be given leniency simply because you picked up the phone to present your situation truthfully. Sooner is always better than later, but It’s never too late to try.

Steer yourself clear of ever discussing other debts and/or other payback arrangements. No one wants to hear that you’ve dealt with some other bill collector before facing her or his company’s music. But be as straightforward as possible in owning up to and acknowledging the obligation in question.

No need to feel awkward, embarrassed, inferior, intimidated, or bloody-knuckled.

In business, everyone owes something to some one.

If it’s been making you crazy, stop yourself in your tracks, take some deep breaths, and take the initiative to establish contact with the creditor.

Call. Ask to speak with the supervisor of the person who you end up with, regardless of whether it’s a “Customer Service” rep or a VP. Get as far up the ladder as you can.

Explain your circumstances the way you would like a problem-paying customer/client/patient of yours to do. Wouldn’t you really rather have a person or business that owes you money take the lead and call you to (briefly) explain the circumstances and offer some kind of payment plan –even if it’s ridiculously low– instead of hide in the shadows and not return your calls?

Well?

Don’t make payment problems bigger for your creditor than you would want debtors to make for you. The consequences of not working hard at communicating with those you owe are not worth it.

You are NOT going to win the lottery. Stop dreaming! You are NOT going to make that gargantuan sale you’ve been hoping for, for two years. You are NOT going to inherit millions from your estranged father-in-law. NOT.

Tell it like it is. Pick up the phone and –if it’s local– ask for a meeting. If it’s long-distance, ask for someone who can help you negotiate a payback arrangement you can afford. And do NOT try to use emails to negotiate.

Be sincere. Be truthful. If you are both of these things, you need not feel like you are approaching the issue “hat in hand” so to speak. There’s a time and place for humility, and a time and place for straightforwardness. This is the latter!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

If you’re not in the toy business,

 and play games with people  

who act like children

 . . . you lose!

Government in virtually any form is hardly a showcase for business leaders. Time and again, and especially with the current Administration, government has proven itself incompetent of thinking and acting prudently or productively. This latest round of childishness that the White House and the Democratic union-vote sheep in Wisconsin are displaying, is pathetic and irresponsible.

Just imagine employees in your company deciding they don’t agree with your hard-line stance against raises at a time when the very survival of your business is at stake and, instead of sitting down to talk about it with you, they pile onto buses and leave town.

Are you kidding me?

Does that sound like a three-year-old temper tantrum or what?

God Bless you, Governor Walker for having the courage to stand up against this intimidation and lunacy. Wisconsin will rise again, but only after those who choose to play child’s play grow up and face the reality that they are part of the problem and not part of the solution. Those who you represent should be proud of your stance. You are trying to save your State from economic catastrophe.

You are 100% correct that the people of your State come first, and that they will decide, not the greedy unions or Mr. Obama’s thugs. There isn’t an entrepreneurial American business on Earth that wouldn’t agree. 

• We know from almost all forms of psychotherapy that when those you are trying to communicate with as adults will only respond as children, you can get down into their playground mentality, become one of them, and accomplish nothing.

• Or, you can rise above them and act parental, which will create added havoc and ignite either explosions or implosions.

• Or, you can stay persistently adult until they finally come full circle, accept their foolish waste of time and energy as an aberration, and join forces, or at least agree to disagree, and move on. And, this is the only avenue that holds promise of productive solutions.

Union mandates are far beyond the point of reasonability and the infantile attitudes of it’s-my-ball-and-I’m-taking-it-and-going-home-Wisconsin-State-Legislators (who have fled from their responsibilities to parts unknown) must both be quashed.

Governor Walker needs to continue to stand firm, and deserves the support of all 30 million of America’s small business owners and operators.

If Wisconsin’s radical leftist and union leader demands succeed, and added State financial support is handed over to e.g., $90,000-a-year-salaried teachers at the cost of collapsing the State, everybody loses.

Can it possibly be that partisan politics is more important than the well-being of Wisconsin families and businesses? Is building a Democratic power base more important than Statehood survival?

Please, those of you who provoke fights and then run from them: Stand up for those who have supported you, not those who give you pretend pledges!

Reality is that your State, like many, is in serious trouble. Meeting union demands is not a solution. Acting like adults and thinking like entrepreneurs will at least get you to the solutions table.

Stop worrying about losing votes and losing union support, and start realizing you hold the key to your childrens’ and grandchildrens’ future. You’ve made your points, now turn it around.

NOW turn it around.

Wull you give the rest of the country reason to applaud you

or cause to spit on an empty trail that you’ve left behind!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

TO: The Presidents of America’s

       30 Million Small Businesses

FR: Hal, on Behalf of Your  

        Families, Friends and

        Loyal Employees

RE: Happy Presidents Day!

Dear Small Business President:

Presidents Day is your day too

 …Lincoln, Washington, and YOU!

Your finger may not be poised at some war and peace hot button, but you are just as important to your customers, clients, and patients as you are to the partners, employees, vendors, referrers, investors and lenders who serve you. Whew! There’s a brainful of thought.

Now layer on top of that, your importance to your family, friends, and loved ones. Obligations, emotions, responsibilities, and headaches galore! (Maybe where the title, Pride and Punishment came from?)

Yet you run FULL AHEAD, battling the storms at sea, and always with your business strapped to your back. It’s no wonder people think you’re crazy! Ah, but you’re still there. You have consistently seen problems as opportunities. You have exercised leadership by example. And you’re still captaining your ship.

That alone is cause for celebration… so 

take some Presidents Day time to party!

In fact, odds are pretty good that you’ve already outlived (or surely will) the terms of any elected American President. And though it’s hard to imagine upstaging the likes of Teddy Roosevelt or Ronald Reagan, odds are also pretty good that you’ve probably outperformed them all as well.

Well, you might say, almost all of them were both caught up with and bogged down in partisan politics. But, hey, you’ve had your in-laws to deal with, and probably your fill of rambunctious txtmsging teenagers, not to mention the dysfunctional families we all have standing in the wings.

So like the old hamburger slogan,

“You Deserve A Break Today!”

Take some time out to appreciate your SELF and what you’ve been able to accomplish. (I mean, you have stayed out of jail so far, right?) Your business is still functioning even though our government is not, and big business just pretends to be. Somehow or another, you have stayed the course, and kept on ticking.

Give yourself a pat on the back!

Call the president of another small business you know, and wish her or him Happy Presidents Day. You may even strike up a collaborative relationship discussion. Y’never know!

Oh, most important of all . . . tell your family you love them for giving you the chance to run your own business, and call a couple of friends you’ve not kept up with to thank them for their patience and understanding about you being so preoccupied so often. Guaranteed you’ll be glad you did.

Then, get back to work!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

The best way to inspire 

your people is to accept

them as your internal

customers . . . and not

your puppies.

Did you ever think of your “inner circle” of employees, your key support staff, as a pack of puppies? Not the same as a litter; those are all the same breed. A pack! A pack of puppies. Some are more aggressive than others. Some are more animated. Some bark louder. Only a few pay serious attention to the tasks at hand. They run and jump in every direction, except at dinnertime — they all like to eat!

And all will, of course, perform as challenged

for the smallest of treats.

They look up to you as their leader. They pay off your expenditures of energy and time (which they sense or understand) and money (which they do not understand) with unsolicited admiration and unquestioning, unchallenging instincts to follow your commands and your examples. They won’t cross you because they don’t want to risk missing dinner and . . . because they know you’re “the boss”! 

As they grow, they become more set in their ways. Regardless 0f temperament, most like to explore –the woods, the beach, the basement, maybe only their own paws, but some thing. They can get discouraged though quickly when explorations are frowned upon.

Have you seen employees become discouraged when management emphasis is having them learn to stay in line, follow orders, and continually focus on past events and future plans at the expense of the present moment.

Puppies and free-wheeling innovative employees are present-moment creatures.

To keep things manageable, you coax them all (puppies and employees alike) into a the security of a routine. As if almost in a trance-like state, routines tend to be non-threatening and predictable. But, wait! Is that what you want for your entrepreneurial mission? Are you in search of  innovators or household pets?

The trouble is that as the relationships grow over time, and the reward treats become bigger and more expensive, there seems to rise from the ground in a great cloud of smoke, an irresistible temptation to mix up that smoke with some mirror tricks, and/or become lackadaisical, dependent, and reliant on the leader for direction.

Consider the ultimate corporate and (excluding military, police, fire, and EMT services) government life routines of: 9 to 5, paychecks, benefit plans, and (for those lucky-but-mostly-come-to-be-unappreciative few), holiday turkeys. These are wonderful reassuring kinds of expectations for cultivating employees to behave like pets.

It keeps them in control, and makes healthy, fun-loving life companions out of them. But (and you know what’s coming):

Entrepreneurs and small business owners and managers can no longer afford compliant, obedient, do-nothing employees.

Despite preachings you may hear from the White House, there is no denying that these are, and continue to be, tough times.

Trying to be profitable in a country that is virtually broke is like trying to play inspired World Cup Soccer in a silent, empty stadium.

Employees must be catered to as much as customers. Innovation needs to be ignited and encouraged daily. Employees are your key internal customers and they will either drive business for you, or they will quickly transform from entrepreneurial puppydom into corporate and government sheep, waiting for you to sheer and feed and shepherd them!

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302.933.0116   Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

I know, you’re an entrepreneur of some sort, and you haven’t any time for time management. But, guess what? If you haven’t any, who will?

• Draw a bulls-eye with two fat rings around

  it and label the center circle space:

“FAMILY & PERSONAL”

• Next, label the innermost ring space:

“WORK & BUSINESS”

• Then label the outer ring space:

“FRIENDS & OTHER ACTIVITIES”

• Copy each heading onto a separate column on a separate piece of paper. Then list the most appropriate items (names of people, places, things, activities) in each category. Allow yourself one minute per list. 

Put the list down and walk away. Get some water or a cookie or just stare out the window. (This is like a little ginger between sushi pieces.) Then return to your target and lists.

The amount of “blur” between your bulls-eye and your next two rings will indicate how “fast lane” your life is right now. I say “right now” because this is a here-and-now, present-moment exercise: what goes in each part of the target can change by next week, tomorrow, tonight, or within the next seven seconds!

(In fact, when life gets too hectic, it’s a quick useful device for daily assessment, for helping you sort out and stay focused on priorities.)

Whatever blur does occur (in other words, whatever the lack of definition there is that exists between the three areas) should give you a good heads up on how efficiently or inefficiently you are using your time, as well as the extent of your allegiances to each entity that is taking time and attention from your life.

Once you’ve done this little diagnostic study on yourself, and have a good overview of your current activities and involvements, you need to decide if these pieces are where you want them to be.

Are you spending too much time with your business and not enough with your family, for example?

Or, are you so caught up in someone else’s problem that you haven’t made time to solve your own?

I once found myself so sucked into a Chamber of Commerce project to boost town retail traffic, that I ended up working nights and weekends just to catch up with my own business (which was not retail, and stood to gain nothing from the initiative).

The crunch infiltrated my time commitments to my family. The small disruptions that surfaced were clearly the tip of cataclysmic explosion. I extracted myself from the C of C mission and discovered — lo and behold! — the retailers I was knocking myself out to promote didn’t care enough to pick up the ball for themselves.

This is NOT to suggest that voluntary community work is not worthwhile. It most certainly is. But I highly recommend such engagements be clearly defined, clearly justified, and clearly scheduled.

Plus –realistically —where choice is involved (vs., i.e., an emergency), no one should ever commit to helping others who is not herself coming from a position of strength to begin with. A sick teacher is an ineffective teacher. A cash-poor business cannot donate to charities. A business owner who’s preoccupied with family survival issues or debt collection issues cannot be an effective sales leader.

Draw your target again tomorrow. See if anything changes. Can you make something change? Well, of course. Behavior is, after all, a choice. Maybe if you choose to stop juggling one fewer seagull, it will fly away! 

  # # #

 Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

How loud or quiet are

your community relations?

LOUD (high profile) community relations development counts most for:

• Educational and healthcare-based facilities and organizations (e.g., schools, hospitals, libraries, rehab centers)
• Professional practices (especially doctors, dentists, therapists, lawyers, and accountants).
• Retailers of every variety, size, and description (from restaurants to auto showrooms to department stores)
• Real estate professionals and all affiliated services
• Religious-based organizations
• Consumer transportation and shipping businesses)

These entities and individuals need to make positive community involvement impressions because their business interests are community-involved in direct consumer ways. They can achieve this by designing PR programs that support those communities that support their business and professional interests.

It’s called “enlightened self-interest” and it’s a good thing.

It means “enlightened” as to the perceived needs of key communities, neighborhoods, and regions, and taking a leadership posture that will produce good deeds which will ultimately produce some return on the investments of time, money and energy.

This is not the same thing as opportunism.

There is no selfishness involved.

Enlightened self-interest simply means following the awareness that the more good a business can do for the communities it serves, the more that appreciation for those good works will surface, and the more return can be realized, which ultimately allows the business to channel and contribute even more.

It’s all about demonstrating a sense of charity and coming at it from a position of strength which, in turn, makes even more charity possible. It’s hard to give meaningfully from a position of weakness. There’s nothing at all wrong with doing that; it’s simply limiting.

QUIET (low profile) community relations development counts most for:

• Manufacturers, fabricators, and distributors
• Home improvement services
• Online businesses
• B to B services (except media)
• Personal and family services (e.g., counseling, funeral homes, home care)
• Industrial and professional transportation and shipping businesses

These types of businesses have less need for public exposure in the community relations efforts they undertake, but no less of a need to be actively involved.

Both LOUD and QUIET community relations serve important purposes for all involved.

They can be achieved by ongoing and consistent efforts of groups, teams and individuals engaged in activities that benefit the welfare of others through guidance and participation in events, programs, sponsorships, news releases, and public stances on community-benefit positions.

There is never any shortage of needs your business can provide. Set budgets and terms for participating with matching dollar donations . . . and/or contributions of cash awards, products, services, time, facilities, contacts, equipment, and leadership.

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931.854.0474 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!