Archive for the 'Special People/Special Occasions' Category

Feb 06 2011

A Great Day For Football Haters!

Shop ‘n drive in peace ‘n quiet!

                                                                                                                             

What a wonderful thing, the Superbowl,

for those who don’t care about it. 

                           

You can commandeer the extra TV, take it to the attic or basement and watch anything your little heart desires without interruption.  It’s a great day to go shopping or take a drive because everyone else is not doing either.

You can go to the ocean and walk on the beach or boardwalk and know that every person you see there thinks the same way you do about this brainless, gorilla sport that attracts more heavy drinkers than athletes, and that can’t hold a candle to baseball or tennis or volleyball for genuine instinctive athleticism and mental challenge. 

No, I’m not calling all football players wimps, or all football fans drunkards. 

                                                                                

I’m just saying that football is not a sport that’s notorious for producing literary, scientific and artistic genius’s (geni?), and that —to me– it’s more amazing to watch what companies will spend more than T H R E E   M I L L I O N   D O L L A R S  on (for less than 60 seconds of sponsorship), than to see the event itself. 

                                                                                                                    

The commercials are, admittedly, always super themselves. 

                                                                          

But that makes me think we should just have a “Super Commercial Bowl” and skip the football stuff all together. 

We could root for one beer or car company over the other, buy all their promotional gear, put giant promotional junk in our yards, hold tailgate picnics outside of neighborhood bars and car showrooms, make cute little cookies and cupcakes in the shape of the manufacturer we’re rooting for, and call central phone numbers at a $1.99 a pop to vote on our favorite commercial. 

                                                                                

The winning company would have TV crews in their locker room after the contest and spray champagne on each other.  Kids could go to school the next day and dis the losers. 

We could all txt msg our teenagers with something more substantial to discuss for a change (besides, “Hey, how’s it goin’?” and “Fine” or “Whadya do at school today?” and “Nuttin” or “Where are you going?” and “Out.”). 

Tomorrow, we could gather round America’s watercoolers and coffee shops and talk about which parts of which commercials we liked best and thought were stupidest . . . Whooooooh!  Wait just a cotton-pickin’ minute!  I forgot.  We already do most of that already anyway, right? 

So enlighten me:

We need football because?????? 

                                                        

P.S. Just heard the news that the most “chicken wings” consumed in the history of the world are consumed on Superbowl Sunday!!! That makes for an awful lot of chickens out walking the streets . . . so be careful!

                                                    

 I must be missing something.  [;<} But then, what do I know?

I’m just a baseball fan (as if you hadn’t guessed).

                                              

Oh well, have a GREAT SUPERBOWL SUNDAY FAMILY DAY!

                                                   

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

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Feb 02 2011

DEALING WITH INDIFFERENCE

Do You Hate

                               

What You Love?

                                                                                                                                                      

That’s not as surprising a thought as you might think.  On the spectrum of emotions, “Hate” and “Love” are not at opposite ends.  In act, they are remarkably close to one another.  At the extreme opposite end from both of these emotions is “Indifference.” 

When a child, or puppy, or employee seeks positive attention (praise, pats and pets, a bonus), and doesn’t get it, she or he or it will turn around and begin to start seeking negative attention, because even negative attention (a scolding, for example) is better than no attention . . . or indifference! 

 _________________________

Contrary to what many of us older-than-dirt types might believe, recent study findings show that today’s teenagers seek praise above all other things.

They would rather have praise than alcohol.

They would rather have praise than drugs.

They would rather have praise than sex.  

 _______________________________ 

See, and you thought all those upstart employee and puppy types were just masochists.  Nope, but it is true that those who get to a point of losing all hope for receiving attention of any variety stumble along the edges of depression, and can easily become prime prospects for illness, abandonment, homelessness, addiction, violence, even suicide. 

Okay, so indifference is the worst and arguably most destructive emotion?  And love and hate are like cousins or something?  Yeah. 

Well, don’t we sometimes love those we hate and hate those we love? 

How about the jobs we do?  The employees we work with?  Our clients, customers, patients, vendors, consultants, advisors?  Spouses?  Children?  Siblings?  Parents?  Students? Hey, let’s face it — it’s the stuff books and movies and TV shows are made of. 

But we seldom stop to think it through, right?  The point is EVERY one needs recognition, or “strokes” as the shrinks call it.  The challenge in motivating others is trying to figure out what kinds of strokes work best for each of them (See Maslow’s Theory of Hierarchy) at any given moment, and being willing and able to reward each individual in the way(s) that are most meaningful to that person. 

A trophy doesn’t mean much to someone who’s struggling to pay the rent.  A pay raise for a social worker isn’t as much of a motivational factor as a program grant that covers counseling resource expenses. 

Indifference (especially lack of recognition or appreciation) makes hateful people more hateful, and turns those who want to give or seek love headed in other directions.  So where does that leave us? 

Pack up your feelings of indifference toward others.  Stow them away with your ambivalence in a locked attic trunk.  Open, instead, your mind and your heart to accept the weaknesses of others as you would wish them to accept yours.  Watch what happens when you recognize and appreciate that others often say and do what they say and do because they seek your kindness, your pat on their head, your patience . . . your smile. 

That IS a great smile you have,

          by the way.  Pass it on!          

 

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

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Jan 17 2011

As The World Learns

Are you making money

                                     

or providing healthcare?

                                                            

The mission of doctors, nurses, hospitals, and all affiliated healthcare-related and therapeutic professions is to provide healthcare services. Emotional-based businesses and professions trying to sell rational doses of reassurance

The mission of all for-profit and (surprise) not-for-profit entities is to provide products, services, and ideas in exchange for money or other dollar-value products and services. Rationally-reassuring-based businesses and organizations trying to sell emotional triggers.  

And rarely if ever do “the twains” seem to meet.

Yet, each side of that two-edged coin has much to learn from the other.

They can protest ’til they’re blue in the face and spitting wooden nickles, but truth is there is barely a doctor, nurse, hospital or affiliated healthcare-related or therapeutic profession that knows the first thing about the realities of marketing.

                                                   

It’s as rare as finding an 1861 three-cent piece in your pocket change that businesses have as much customer care savvy as an ICU nurse or front line physical therapist.

Oh, you say, but that’s not a fair comparison because business is business is business, and who can be worried about a customer problem after she or he has left the store, office, showroom, or work site. After all, we’re not in business to hold hands and pat heads.

Ah, but business is in business to cater to customers before, during and after (and long after) purchase because it’s the only way to grow the future. Boast all you want about your databases and efforts to serve the customer after the sale is made, but reality is that if you’re not doing something dramatically positive with past customers –and especially long after the sale– you’re missing the message!

What can you learn now from your past customers?

How? What’s holding you back?

(You had better be “holding hands”!) 

                                                 

Hospitals have the whole lifelong loop covered. They are tenacious about providing fall-over services at every level, to present and past patients and families. They haven’t a clue about how to attract attention, create interest, stimulate desire, and bring about action, but they sure do know how to ensure satisfaction (maybe not with the bills and insurance tangles, but definitely one-on-one!)

Businesses need to take a page from that and appreciate that today’s customer should NEVER have  a reason for not also being tomorrow’s customer.

                                                                   

As the world gets smaller by time and communication transmission, we face enormously bigger and better opportunities to learn from one another.

And -yes– even hospitals and healthcare professionals with no business skills have an instinctive sense of customer momentum. Almost all of us could stand a booster shot of customer momentum as we troop through the daily grand rounds of our work sites and work stations, our staffr and employee meetings, and our customer encounters at every level. Think it. Try it. Do it. STOP studying things so much! Surprise yourself! 

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

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Dec 23 2010

CHRISTMAS IN KILLARNEY

A toy truck, a stroller, 

                                         

and pub coasters

                                        

strung with dental floss…

__________

                                             

A Christmas-in-Ireland Memory

(Featured Christmas Post for December 23- December 26, with no commercial interruptions. Fresh new daily blog posts on business and personal development will begin again on Monday, December 27th. Please return then, and please enjoy the archive insights anytime.)

Thank you for your visit!

___________

  A few years ago, Kathy and I made a return trip to the West Coast of Ireland.  This particular visit was  inspired and romanticized by the classic Bing Crosby Christmas song, “Christmas In Killarney.”  We spent our first Christmas away from home in the Southwest (County Kerry) corner of Ireland, at Killarney Country Club. 

___________

     Up a rocky, grass-between-the-tires dirt road from downtown Killarney, jockeying “the wrong side” car controls to bounce cheerfully along between the seemingly endless stone walls that separated cows from sheep, we drove under an archway and pulled into the courtyard of a two-story brick complex that reminded me of “Gone With The Wind.” 

     There was one other car at the far end.  We parked, followed the sign to the office, and at front desk found a smiling, green-eyed, freckled face young lady with what else but a bubbling thick Irish accent . 

     We registered and unpacked into a spacious two-bedroom upstairs arrangement, with living room and kitchen downstairs.  Our windows overlooked the courtyard and pathway to the Country Club Pub.  Farmland hills peppered the distant views.

     It seems when I think back –after the first day of being sneered at by a non-English speaking tourist family of six who seemed to resent us poking our heads in to take the front desk clerk’s invitation to check out the odd, three-foot-deep, indoor pool they had commandeered– that we were actually the only guests there for the rest of the (Christmas) week. 

___________

     We made the bumpy drive into town every day, a beautiful, historic, bustling hub filled with happy holiday shopping locals who appeared to be warming up for the coming Saint Steven’s Day celebration that started the day after Christmas, and pretty much shut down the country for twelve days.

     Most of the shoppers we observed seemed to visit a shop or two, then stop in a pub, then visit a shop or two, then stop in a pub . . . you get the idea. So, “When in Rome…” or Killarney, as the case may be, we simply followed the crowd.

     I’ll always remember clusters of rowdy-looking teenagers huddled together on sidewalks, laughing and smoking and being teenagers, suddenly backing up out of the way as we approached (smiling, gesturing us past, saying “Good Marnin’ ta’ya!” and the boys actually tipping their caps) to let us walk through. Who knew?

     Of course we didn’t spend all of our time in town. We drove hundreds of miles of picturesque unspoiled (and un-littered) countryside during the week, meeting only pleasant, accommodating-to-a-fault natives all along the way. 

     Night driving seemed a bit perilous, so we opted for evening visits to the Country Club Pub.  The alternative was staying in our unit with three tv stations (two of which were broadcast in German from Germany! Go figure). 

___________

     The only Christmas tree we could find to buy (for $45 American) made Charlie Brown’s famously forlorn little scrub pine look like Rockefeller Plaza.  I think the one we got was about thirty (“turtee”) inches tall and had about 16 (or maybe it was 14?) scrawny branches. 

     Back with the tree, but (Oh, yikes!) no ornaments!  We had managed to confiscate a wide range of cardboard pub coasters in our travels, and strung them up with pieces of dental floss. 

     We fashioned a homemade treetop star from a piece of aluminum foil the bartender scrounged up, and stuffed two ”Season’s Greetings”scrawl-imprinted plastic shopping bags with small sofa pillows, and hung them in our windows. 

     We grocery-shopped for the all-time elaborate Christmas morning brunch of Irish rasher (bacon), eggs, cheese, jam, butter, toast, fruit, crackers, caviar (no, I was not leaving caviar for Santa; this was, after all, vacation!), coffee, tea . . . and –being deeply entrenched in beer and ale country– a bottle of asti that at the price of about 67 trillion dollars American, tasted a lot better than it was. 

___________

     We ended up exchanging gifts that we bought “secretly” as we walked down opposite sides of the downtown, waving across the road at one another between store visits while hiding shopping bags behind our backs — a book for me, a piece of Irish crystal and a little stuffed Irish Christmas Bear for her, plus some other goodies.  It was great! 

     Every minute there was great, even when fifteen native Killarney guys –the town butcher, a gooseneck twister (yucht!), dairy farmer, mailman, horseshoe maker, “tyre” changer, carpenter, and on and on– had us singing with them until 3am at the Country Club Pub (where most had hiked by flashlight from their nearby stone and clapboard farmhouses).  

     With the rows of “y’got tafinish ’em” topped-off pints of beer and ale lined up from one end of the bar to the other (planted there when 11:15pm closing time came and the lights were flickered, the doors locked, the lights turned back on and the singing began), we joined in the raising of glasses and voices. 

___________

     It was this experience –as we worked our way through “I’ll take you home again, Kathleen” and “Danny Boy” to an endless string of Christmas songs– that led us to the astonishing discovery that no one in Killarney had ever even heard of the traditional classic Crosby song, “Christmas In Killarney” that brought us there in the first place!

     But it didn’t matter that no one knew Bing had celebrated their town, as long as we sang with them, and with some measure of gusto.  Well, sing we did!  Kathy (besides being only one of very few females who ever stepped up mto the bar there, even led a chorus of “Zippity Do-dah!” 

     Laughter rocked the pub all night. 

     Walking uphill between farms the next morning, a man about a hundred yards behind a crumbling rock wall, dropped his handheld plow, patted his horse and jogged across the field just to tip his hat, reach over the rocks to shake hands, and wish us Merry Christmas!

     So much for all that pleasant surprise stuff; we really did have a wonderful experience there. 

___________

     Just one thing was missing.  Family.  We spent half of Christmas afternoon trying to phone home, with circuit connections going from where we were, to Northern Ireland, to Boston, to Florida, to New York, to the clan in New Jersey who sounded like they were in a tunnel. 

     It made us realize that all the happiness of the week we spent there was momentarily lost to being lonesome for family. 

     We managed to bounce back when the resort manager and his wife (who we suspect might have been listening in to our phone connection efforts) invited us to their home to see the doll baby stroller Santa brought for their daughter.  (Last Christmas, Santa brought the doll!). 

      Their son got a toy truck. 

     One single present each.  The two children were so thrilled, they thought they were in heaven! 

     T h a t   certainly gave us cause for pause. 

 _______________________

    

 We in America are so blessed with so much . . . and family is, well, what Christmas is all about now, isn’t it? 

     Kathy and I truly hope that you and yours

     enjoy what you have today, and every day,

and not take any of it for granted. 

     Oh, one last thing: Please remember to God Bless Our Troops for their eternal vigilance that grants us the freedom we have to celebrate this joyous Christmas day and holiday season! 

                                          

Enjoy, and Peace Be With You!

[The original of this Christmas story appeared on 12/25/08 on this blog site.]

 

 # # # 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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Dec 22 2010

MERRY CHRISTMAS, ONE AND ALL!

 

Not A Cursor Is Stirring . . .

                                                          

A couple of nights ago, I started to write a post of some emotional recollections of Christmas’s past. I unconsciously chose to make it hard for myself to not be thinking too unhealthily-much about those people and pets who can only be here in spirit this year:

(God Bless You All Jimmy, Butch, Ernst and Paul, and especially missed in our lives and our Christmas household: our cherished dogs, “Tuckerton Boy” and “Barnegat Girl” —– all six of you left us this year, just weeks apart!)

                                                   

But then, as I felt the tears coming, I shook myself into some here-and-now reality and got my mind caught into a second-wind rush of business thinking again for the last two nights’ posts. 

Is that kind of like going on a hard-earned vacation and then taking half a week to unwind and realize you’re on vacation? Hmmm. There’s a question that’s certainly no less troubling than the mixed emotions that come for many of us with the holiday-slow-down territory.

Anyway, I hope you will take a look at this and some of the other posts in this column (and of course the word links!) in addition to tomorrow’s special: CHRISTMAS IN IRELAND.  They certainly touch on some of my writing extremes.  You may like all or none, but if you prefer one direction over the other, please call or write me and let me know. 

You who are regular visitors (Thank You!) know that I continue to straddle the line between literary interests and hard-nosed, but light-hearted (if one could possibly have both a hard nose and a light heart?) business teachings. 

                                                                       

Having been a businessperson, business professor, business consultant, and business author makes it hard to get business out of my system, but I love writing fiction too, and often find myself writing blog posts on a coin toss!. 

As for this blog site, I have all kinds of analytical stuff to digest, but it rarely helps me know how to most effectively divide my writing pursuits because YOU –you who actually return here without threat of punishment– are really the only ones who can help me do that. 

So please do pass along your thoughts on what you’re more or less interested in.  You can be sure I will pay close attention to anything you say, and I’ll love you for it!  Seriously, I will greatly value your input. 

I figure if you’ve read all this, and gotten this far, you either relate to something I’ve written, or you wish me off the planet, or you’re stealing my ideas to start up a new government in Bongo-Bongo (I DO get a lot of regular visits from many foreign countries!).

Or . . . perhaps your tv is broken and you’re ready to join Matchmakers, or you’ve got 16 kids with stockings to fill and toys to assemble and you’re doing tasks of avoidance right now by pretending to be engaged in important research as you hover over your screen . . . or maybe you’re just a really sick puppy?! (It’s okay; I love all puppies!)  

SO:  ‘Tis the night before Christmas, and all through your mouse, not a cursor is stirring, not even the souse who lives next door and pounds on your door when you stomp on the floor and call him a louse

. . . whew!  Can you tell I had a glass of Christmas wine? 

                                                                             

Really, all you dear visitors, I wish for each of you the happiest, healthiest, and Merriest Christmas of all time. 

Stay close. 

Stay Safe. 

Stay warm. 

Love Those You’re With and Miss Those You’re Not With. 

Relax. 

Smile. 

Laugh. 

______________

See you sometime tomorrow (with some special nostalgic comments about one very memorable CHRISTMAS IN IRELAND!). In the meantime, have a great sleep (unless you’re in Bongo-Bongo and just woke up!) and have a great day tomorrow!  

 # # # 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Dec 16 2010

SKIMPING ON CHRISTMAS

Businesspeople down in

                                

Onunderoverup

                           

are too busy blaming

                         

instead of solving.

                                                  

“Down in Onunderoverup”? Huh? Oh: Down and in . . . Revenues and profits are down. It’s the worst holiday shopping season in memory. In and on . . . Brick and mortar businesses are getting killed by the invasion of online businesses. On, under, and over . . . Online businesses are being undercut by overkill retail sales events. Up . . .C’mon folks, let’s own up to the reality that this is a bite-the-bullet Christmas for probably two-thirds of all Americans.

 

IF — like many others this year who don’t work for do-nothing, free-spending government agencies or bailed-out corporate giants — IF you happen to be having a tighter Christmas ahead than those you’ve left behind, you may want to consider three points:

  • Unless you choose for it to be (behavior IS a choice), you need not think that it’s corny, hokey, old-fashioned, ancient, not P.C., or “yeah, so?” (Thoughts are things!), to consider this first point.

1)  Here’s how it goes: choose for a minute or two to think that Christmas is not all about you, except as a a joyful celebrant.

While you’re staring at your screen right now, dismantle the whole holiday stress clog-up in your brain (take some deep breaths) so you can step back with a fresh perspective and see Christmas more realistically, for what it is: the celebration of the birth of Christ.

                                                                  
  • Okay, now, flying on the shirttails of the first point, comes this second point to think on.

2)  How have you chosen to let others (and your self) set you up over your lifetime to choose over-the-top artificial representations of this joyful event to bump the real thing off into the wings from stage center?

How have you become victimized by decades of deep and hard-hitting commercialism?

                                                                                   
  • Have all those sales, ads, commercials, emails, txtmsgs, endorsements, and “perfect family with perfect dog in their perfect home setting” images left you with the guilties because you can’t afford that surprise diamond or vacation gift for your spouse this year? Because the kids will have to settle for the cheap iPod and a slightly used Wii? Just one chew-bone and a single squeaky toy for Rufus?

3)  Welcome to reality. It’s the same place that many (probably the majority) of your customers have been quietly and more steadily inhabiting over the last couple of years.

It’s not just you. It’s not just them. It’s the vast majority of the world that’s actively downsizing 2010 Christmas gift-giving and expenses.  

                                                                                             

Well, realizing that you’re not alone sometimes serves to soften the edge. You should, by the way, also know that I am not a minister of any kind, nor have I any religious drums to beat . . . what then?

It’s Christmas!

Skimpy perhaps by past life standards, but this is this life, here and now.

We only go around in it once, and we’re in it together:

business owners, partners, managers, employees, suppliers, investors, service and sales professionals, referrers, AND customers! 

                                                               

In a time of year that accents good will, “blame” is a nonproductive misfit. In a time of life that businesses struggle with the economy, fixing the economy becomes Job One for businesses.

What can yours do? What can you do? What can you do now, tonight, tomorrow, to take a major step toward righting your ship?

# # # 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Dec 14 2010

Make Something Happen NOW!

The quickest fix for

                                         

“Nuttin’s Happenin'”

                                   

. . . is to ACT NOW!

                                                               

NOW, while we’re on the cusp of

The Great American Work Slowdown. 

                                                                                                    

Christmas is just a week from Saturday. Everyone (except for rambunctious entrepreneurs–there’s some other kind?) is moving more slowly at work. The rank and file are increasingly preoccupied with office and neighborhood parties.

Could this be true? Is it just my imagination? Are you grinning nervously at that thought or at what I might be tossing your way in the next couple of paragraphs? 

                                                                                                 

Well, if you’re in that “rambunctious” crowd I mentioned, you probably wait ’til the last minute to shop, hate to waste time making the festive rounds but find that a couple of stiff drinks help make those swashbuckling business status-climbers and oozy neighbors a little more tolerable . . . and it’s all good practice leading up to that big week of dysfunctional family gift-giving gatherings! 

                                                    

Put your mouse down for a nap.

                                                                

Get up from your desk or work station or laptop, and stop reading this blog (I trust you that you’ll come back). Now, DO SOME thing. ANY thing! It doesn’t matter what you do. What matters is that you do SOMEthing.

Take a walk around the block. Eat a cookie. Take a bathroom break. Turn the music on or up. Draw a picture. Get away from the monitor and keyboard and take some deep breaths. Shake your head like a wet dog. Clap or briskly rub your hands together. Take a slug of cold water.

Appreciate that by breaking your concentration, you are also breaking some element or accumulation of stress.

Don’t quit yet. Don’t rush back to the screen. Gently close your eyes and take ten seconds to massage your temples or the back of your neck (counter-clockwise stimulates more blood flow).

Pick up a pen or pencil (you DO still have one?) and a piece of scrap paper. Write or draw or diagram the first thing that comes into your mind . . . like a creative branding theme exercise

It absolutely doesn’t matter what you record (and no one but you will ever see it anyway).

Go ahead. I’ll wait. ………. Good!

                                                        

Next, draw or write or diagram the first thought you have about something you can do at 9 o’clock tomorrow morning to pump up or booster-shot some part of your business into action right away.

Maybe it’s a new direction. Maybe it’s solving a nagging problem. Or it’s reviewing reports or articles you’ve been shoveling around, or checking websites you’ve been intending to visit, or having coffee with the new (or oldest) employee (or supplier/vendor/sales rep) and listening?

Perhaps you haven’t made enough time lately to initiate collection of customer feedback? 

No matter how small a step, just make it an ACTION step. SOME action always beats NO action! I hear from blog visitors all the time that success comes from having a bias to action. Do you? 

# # #

 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Dec 13 2010

You Should Write A Book!

You own or run a business

                            

or professional practice,

                                                       

so you’re filled with stories

 

 . . . and people have been telling you for years that you should write a book, right? And, HA!, you laugh it off, right?

                                                                              

But somewhere deep inside, you think you really DO have a story worth telling and that you, well, who knows, you could maybe even be the next John Grisham or Annie Proulx. After all, with 37 trillion boring text books already out there, this would have to be a novel. So, fiction it is.

Maybe at some point in your life, you even got up the nerve to get started?

                                                                               

Somewhere, buried in the back of a drawer, or deeply embedded in some tech thing-a-ma-jig (let’s hope something more recent than a, er, showing my age here, a floppy disk?) you have knowingly and hopefully saved your original scribble, no doubt based on some dialogue with one of your prior six or seven spouses, or long-(almost)forgotten soul mate…or a much hated boss!

And now that you think about it, if you can dig the whole mess out, it probably wouldn’t take much to finish it off, true? Even if you were starting from scratch, you could probably zoom through the first bunch of chapters before your spit even hits the ground!

Oh, just imagine–your name in lights, TV interviews with Charlie Rose and Oprah, book signings where you toss each signature pen over your shoulder.

Have I got news for you, Brothers and Sisters!

                                                                        

First, if you can pull an engaging story together in less than 40-80-hours a week for a year or two, and whip it into presentable format for soliciting agents and publishing house editors, your first name must be Miraculous.

Second, as hard as the plot, character development, storytelling, dialogue, writing, editing and proofreading is…expressing the right words in the right ways…finding a good agent who will find you a publisher is harder still.

You should know that whatever you write will never be good enough for 95% of those you seek to cornerstone your career. EVERY time you send out a query letter or first five or ten pages, you will find errors and weak stuff in your work that sucks AFTER you send it out. GUARANTEED!

“Well, just bypass all that garbage,” you say. “Just self-publish it. Then who needs agents and publishing house editors?” Uh, YOU DO, unless you’re also a marketing whiz with deep pockets, and prepared to be your own full time publicist and promoter as well.

Writing a “hot” news release is a skill all by itself.

Then after it’s written, you need to know when, where and how–and have, yes, the tenacity–to get the right person receptive enough to give it coverage. 

Ahh, and then there’s the next release or two or three or four, plus a media kit.

But could be you just want 26 copies printed (to perhaps impress the former spouses and all those stray children…and of course your mother!)   

                                                                         

So back to the agents and publishing house editors (assuming you have a day job and would have a hard time adding another full time one to your schedule). These are categories of people who tend to exude creepy-crawly and sometimes pompous attitudes.

They must spend most of their lives locked in closets from the best I’ve been able to determine.

Most avoid having any online presence. Most are so swamped with so much drivel submitted by so many drivelers, that they start to think of themselves as saintly and will only consider work that is 110% (that extra 10% always a brain-tickler) letter perfect in both content and presentation. Exaggerating? I wish! 

They use one of about four variations on the same theme for rejection explanations, almost always accompanied by a set of pat-you-on-the-back-of-the-hand encouragement and oh, such humility, that they of course can’t possibly know what other agents might “really relate” to your work so, pat-pat, send your review requests elsewhere (and keep the drivel clutter going!).

                                                              

Here’s the bottom line:

You want to write a book? Write! Then rewrite, rewrite, rewrite, rewrite. OR just call me and I’ll rewrite what you’ve written to make it better OR I’ll write your story for you – your novel, or your memoir, or your company’s story, or your marketing or branding program, or your news release (which I will get coverage for!).

Click here for some of my latest work.

 

# # #

 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Dec 12 2010

Only ENTREPRENEURS can do it!

Stop Dreaming!  

                     

Hope for economic 

                                              

change will not come 

                      

from Washington.

                                          

It can only come

                        

from YOU! . . . 

                                                  

Roll up your sleeves!

                                                                                                 

CALLING ALL ENTREPRENEURS . . .

It’s time to step up to the plate, and accept the fact that we are not just the movers and shakers of the business world, we are quite literally the catalysts of society. Washington is not about to solve the economy or hand over the job creation tax incentives we need in order to get the job done.

 

We have to make things happen on our own.

                                                                                                                                                                       

Lest you have any doubt (or in case you’ve bought into token SBA talk), here’s some food for thought:

  • America’s small businesses have been painted into a corner. Billions have been doled out to corporate giants (to appease union voter support instead of solve the problem). Recipients are using tax dollars to dig themselves deeper into the holes they created.

When entrepreneurs dig into a hole, they get up and out, and try digging someplace else. 

  • Like a fancy dinner out with one’s spouse while the baby starves, a long trail of reckless spending has been carved out for creeping socialism programs that have no ability to do anything for the economy except increase the deficit.

Entrepreneurs consider worst-case scenarios and then take only reasonable risks!

  • Next, we face the national healthcare plan that can bankrupt more small businesses than any other single act in history.

Forcing entrepreneurs to pay for healthcare coverage (including for illegal immigrants!) and deleting the free-market competition that has made America’s healthcare program the world’s best, is pure blindness.

  • Now, we can choose our own healthcare professionals, institutions and methods — choices that will be eliminated. Many top  doctors are already seeking early retirement and new careers.

The tax-cut game is back to stage center (a diversionary tactic?) — all while unemployment continues to worsen. So, timing-wise, it’s back to the “He who hesitates is lost!” entrepreneurial spirit.

A prosperity direction?

                                                    

Let’s remind ourselves please that just a handful of entrepreneurs is more likely to save our economy than all of politics combined. 

Why?  Because only entrepreneurs understand how to make things happen, and then make them happen. The antithesis of government and big business thinking, entrepreneurs believe and practice the philosophy that some action is always better than no action, and that “if it ain’t broke, fix it anyway!” 

Throughout U.S. history– from Henry Ford to Dale Carnegie to Thomas Edison to Bill Gates to Mary Kay Ash and Oprah Winfrey–  it’s been entrepreneurs that have achieved their burning desires, and created jobs, who have overcome crushing economic defeat, government incompetence, and corporate greed.

It will happen, this straightening of the crooked path, but only when the innovative pursuits of entrepreneurs are able to create new jobs. It is that innovative spirit that throbs deep within our existence as the guiding light and stronghold of leadership in the free world.

Sure, we can choose to wallow in misery–as many terrorist forces would no doubt relish–or just as easily choose to make an active and conscious choice to give America genuine hope and genuine change.  

How will this happen?

We who are blessed by America’s freedom, will help it to happen by what we do with every day, and with the gift of life each of us carries from dawn to dusk.

What we DO with that, how we use it to grant others freedom from oppression and depression, each in our own unique ways, giving others our own unique kinds of pats on the back… is how it will happen! 

                                                                                 

We shall rise up as supporters and igniters, lending and offering the incentives to make forward motion possible. By putting our shoulders to the wheel, and marching alongside others, moving in the same directions of enlightenment, we will make the difference.

The investments we make of ourselves in ourselves, and in clearing the way for those who have the gift of making lemonade from lemons, will make the difference.

Think about someone you know who glows with that “git ‘er done” energy and drive…reach out with belief and encouragement…it will work as surely as even the tides rise and fall, and the moon fills with light. 

# # #

 

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

4 responses so far

Dec 11 2010

Your Most Important Asset?

Well, It’s Your PEOPLE,

                                                          

Of Course!

 

 

Whether it’s your spouse helping with bookkeeping while you run a home-based business, or it’s a workforce of 3 or 300 or 3000, if you are not doing a GREAT job of motivating each of them, your business will never get where you want it to go.

Having the world’s greatest business plan, fat investors, and full access to cutting-edge tech systems and equipment means zip without committed support from those who work with and for you! Your PEOPLE are your most important asset!

And that kind of support only happens with your consistent leadership by example.

Job one is to do whatever it takes to figure out how to best open each individual’s mind, then open it, then keep it open.

Because open minds open doors.

 

The more people are encouraged to think for themselves, and to think in innovative terms, and to always think first of customers, the more opportunities they will create — for both the business and themselves, which translates to steady growth.                                                   

3 Key questions to ask yourself (and answer) in order to succeed and grow:

_______________________________

1)   Can you readily identify and separate your internal and external customers?

2)   Can you really tell the difference?

3)   What percentage of every day are you marketing to them?

                       

This set of questions and answers is all about your ability to market your people, market to your people, and market through your people.

Successful entrepreneurs focus intently on these (above) fifty or so words . . . take a minute!  

 _______________________

Do you think that the meaning of customer service is to have dedicated customer service people?

Successful entrepreneurs charge every employee with customer service responsibilities all of the time. Parttime assistants as well as the most senior officers need to be able to handle every customer service issue at any time.

Customer service interruptions should be the rule, not the exception. 

                                                   

Can you “ask, don’t tell” with the words you use? Unless you’re a creative director guiding designers and writers, can you “engineer, not architect” with verbal pictures you paint? 

When you lead by example, can you diagram ideas, and resist “giving orders” in favor of putting others and yourself on the same side of the solution table?

Successful entrepreneurs recognize that marketing through their people means being careful with what is said and how it’s said.  

                                                                                     

Are you breeding entrepreneurs (and can you manage them)? Or are you breeding investments in the status quo (and can you manage that)? Are you encouraging enough reasonable risk-taking? Are you rewarding failure when great efforts are expended?

Do your actions take the 5-step direction of:

1) THINK

2) CREATE

3) THINK

4) INNOVATE

5) THINK

?????

                                     

Creativity only happens when thinking stops, and innovation requires re-activating THINKING in order to take the creative ideas all the way through every step of the strategic process from concept to launch, with all anticipated needs addressed. 

Then THINK AGAIN — Assess the innovative plans and designs.

                                                               

# # #

                                                      

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

2 responses so far

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