EX-employees can

be your best sales source!

     Remember that young dude  you liked who used to work for you? He was the guy who moved too fast for others in the department, and never seemed challenged enough, but there were no quicker-paced jobs open at the time, and he left for parts unknown? Well, he’s back in town and working for one of your major suppliers!

     How about Old Man Muckitymuck  who retired after 20 years with your company? Did you know he’s now on the board of directors of one of your biggest customers?

     And so it goes.  If you didn’t fire ’em, and they were people who left on good terms and simply moved on or retired, they represent a potential gold mine of accelerated sales, new revenue streams, and quality employee referrals, among other possibilities.

     Even someone who’s retired and living in some active adult community,  playing bocce by day, and poker by night, has formed new friend networks that can easily include the father of a major customer or the brother of a key prospect you’re trying to sell… maybe enough to tip the scale in your favor. Y’never know!

     But you never really WILL know  until you start digging and updating and taking inventory of who is where now, and how each may have an opportunity to help your current business needs. 

     Remember that these are all people  who have a working knowledge of your business and industry. They already understand your unique selling proposition, and — hopefully — have a positive attitude toward you and your business and the work experience they had with you. 

     That fact alone makes this group the ideal salesforce. Make them a captive audience and you never know where it can lead you. It is proven. It is being done by major business leaders in companies like DOW, and Microsoft, and Coca-Cola, and Deloitte. It is just as easily done by you. And it’s FREE!

     What’s required is simple. You get these folks together a couple of times a year — perhaps in a special “off-campus” social setting where you treat them to drinks and dinner, and perhaps some overnight accommodations and special events, including an update of what’s new since they were involved… and where you see things headed… and ask for their help.

     Add to that,  an email newsletter and a password-protected page or two on your website that allows for chatroom experiences and a bulletin board for classified ad postings.  

If you’re interested in a FREE “Benefits to Your Business” summary and FREE 10-Step Plan for initiating an Alumni Relations Program in your company, just shoot an email to me Hal@Businessworks.US with “10 STEPS” in the subject line and remember to include your name, business name and a phone number where I can call you with one free (no-strings attached) update to the attachments. Email and phone number privacy are guaranteed! 

# # # 

Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

Yesterday’s Customers

Bring Business Today!

     It’s a proven fact: Your BEST source of business is existing and past business!

     So, when the time comes,  if it hasn’t already, to put your shoulder to the wheel, stop working and have a party! No one ever told you that entrepreneurship is all about being spontaneous?

     Really! Stop what you’re doing  and have a Customer Appreciation Party. So what if it’s a last-minute deal? So what if you’re down to your last few nickles? Buy some cheap wine and cheese and make some decorations. Invite your not paid up-to-date lawyer and accountant. Tell them they can be their sharky opportunistic selves and use the gathering to network their own services.

     It matters not  that you run a retail or wholesale operation or a professional practice or service office, or turkey farm or pistol range (okay, well I’ll grant you that maybe it’s not a great thing to have a party at a pistol range) … or whether you have 100 employees or you’re a one-man-band … or whether you operate out of a fancy building, or your basement! 

     You simply call all your best customers  a couple or seven days ahead and tell them to come as they are and to bring friends, family and co-workers and stop in at 5 or 6 o’clock to have an Oktoberfest (or a “Celebrate The Economy”) drink (or 8AM for coffee and donuts! Be sure to invite local police!) and give you the chance to shake hands and say a personal thank you to each.

     Put on some music.  Lower the lights. Get Aunt Jabib to fix a tray of those old lady sandwiches. Pick up a bucket of pretzels. Give out special discount coupons (or even better:  handwritten “20% off until October 20″ on the back of your business cards, which you dole out with each handshake).

WHY? Here’s Why:

     You will get more business  from this impromptu gathering than you will from expensive advertising because you are PERSONALLY interacting with each person, and showing your humble appreciation for the value of their business in a PERSONAL way.

     Don’t believe me?  So go back to work and forget it; what do I care?

     BUT IF YOU DO THIS DEAL,  you’d better invite me as well. Besides I’m a cheap date; I’ll just slink into a corner with a glass of wine and dream up my next blog post! Happy Customer Celebrating!

[P.S. If not enough can make it, have it anyway, and then do it again for those who missed the first one!]

# # # 

You’ll always get what you want

if you help enough other people

to get what they want!

— ZIG ZIGLAR, Motivational Guru and Sales Trainer

     You know, a lot of business people  still have trouble digesting this idea. It’s easy to see why a small business owner who’s struggled to pull together enough of a business and personal life to make a go of it, can feel threatened by the loss of time, money, and energy that it takes to lend others a hand.

     Especially  strangers.

     I mean it’s one thing  to pull your needy in-laws up by the bootstraps, and quite another to give up an hour or two of valuable work time to meet with someone who calls you from out of the Yellow Pages, who has no money to pay for your products or services, and offers no promise of networking connections, but who seeks guidance and advice.

     “Let ’em go to a guidance counselor!”  I’ve actually heard more than a few entrepreneurial types say. “I’ve got no time to waste with some low-life looking for a free ride. Whadda I look like, a community college business department?”

     Now, I’m NOT suggesting  that business owners and managers throw open their doors to every gutter-crawling illegal immigrant welfare recipient drug addict out there and suddenly offer free products, services, and career counseling. There are caregiver organizations that already exist that provide these essentials.

     But don’t hang up or slam your door  on someone who’s sincerely interested in getting your help, who happens to be down and out. Because why? Because there but for the grace of God, it could be you. Because everyone deserves a break. Because EVERY one is fighting some kind of battle. And who are you to judge?

     Stories about the magic  of helping others are written every minute of every day, but we’ll never hear about these good and inspiring happenings because mainstream media doesn’t want us to think positive.

     Mainstream media sells more advertising  by focusing news reports on trivia like who has what right to tell the President the truth, or what some Hollywood buffoon thinks about cap and trade or our healthcare system.

     Mainstream media wants your mind  dwelling on what horrible torture is delivered to some child or domestic animal, or who died in what terrible accident. So what’s bad, ends up squashing what’s good. And — from childhood — we get brainwashed about that.    

     But, you know what?  That’s not an excuse for not reaching a genuine helping hand out to others. Just because the media is invested in sensationalizing and editorializing, doesn’t justify buying into their onslaught of negativity any more than bad toilet training as a baby justifies murder as an adult.

     The point is that it’s a choice.  All behavior is a choice. And you know what else? Choosing to help someone in need will give YOU a better sense of self-worth, which translates to self-esteem, and which — by the way, for the benefit of those more hard-nosed business folks among us — translates to self-confidence, which (ah) just so happens to often translate to sales. Hmmmm.

# # # 

Exceptionally Rewarding?

OR Extremely Frustrating?

     Common to most volunteer groups  I’ve experienced as a management consultant and trainer is that they bite off more than they can chew! Goals are generally vague and too all-encompassing, which creates feelings of frustration, prompts rapid turnover, and frequently results in failure.

     Remember that group goal structures  and criteria are no different than the ones I’ve discussed here for individuals. http://bit.ly/aaCJpz     http://bit.ly/ay6N2C   are two good examples worth checking] 

     For a goal to be a genuine goal  and not a “wishlist” item, you’ll find at the above links — among other points — that a goal must be specific, realistic, flexible, and have a due date, and it must adhere to all 4 criteria. You may want to re-read the last sentence. It contains the guts of establishing goals that work for individuals as well as groups, and it’s worth giving some thought to each of the 4 criteria.

     Why are meaningful goals  particularly important in working with volunteers. Because achievement leads to feelings of success, and feelings of success are the ONLY attributes that can sustain and justify volunteer effort. 

All other problem solutions mean little unless (volunteer group) members feel that they are progressing toward an achievable goal.

     According to  the training profession benchmark University Associates Editors Jones and Pfeiffer in one of their classic  Annual Handbooks for Group Facilitators, “All other problem solutions mean little unless (volunteer group) members feel that they are progressing toward an achievable goal.”

     One way to accomplish the task  of setting realistic objectives — based on consensus and group decision-making methods — “is for volunteers to set aside a block of time to devote totally to planning,” say Jones and Pfeiffer.

     Volunteer groups,  the much-acclaimed editing team experts go on to say, also need to establish meaningful and appropriate contracts between group members and the organization. And these contracts need to spell out what each individual can and will do.

     To function at a high performance level,  volunteers should also have regularly-scheduled group meetings, individual written job descriptions, and a permanent agenda item of “Are we meeting our job descriptions and how should they be upgraded as we go forward?”

     Leadership and accountability  require designation of project leaders and a volunteer coordinator, plus a “buddy system” orientation arrangement for introducing new group members. Rewards (e.g., expense grants, certificates, academic credits, extra training opportunities, news release coverage, commendation letters), and attention to the process that evolves are all critical ingredients in making volunteer group leadership work.    

# # #  

I was down, but now I’m up,

cause the book is out . . .

and the book came in!

     And it’s even better than I imagined.  I couldn’t be more pleased than to be in the company of such warm-hearted and talented authors as are represented in the new Nightengale Press book THE ART OF GRANDPARENTING.

     It’s a terrific collection  of essays and short stories. Included is an engaging short story I’ve written about a Grandpa’s visit from his Granddaughter. You have  been hearing my horn toots for weeks on end, and the book is now officially born. If you’ve ever even thought about grandparenting, this collection will charm the socks off of you.

     If you are a grandparent,  or have a grandparent, or are about to become a grandparent, or are on the cusp of making someone a grandparent (!), get this book. It is  warm, witty, enlightening, laughable and provocative. It is all about grandparenting in today’s life, about not tsk-tsking kids for text messaging, but knowing what “txtmsging” means (along with LOL and W8 and <3 and ;<).

     It’s about the challenging,  undefined, and ever-changing role of providing value systems, camaraderie, spiritual support, encouragement and challenge without overstepping bounds or compromising parental control, without risking parental jealousy or being an annoyance. It’s about walking a thin line of leadership influence and letting your presence (note, not presents!) do the talking.  

     Am I excited about this? Does a baby need a diaper change? Sunday (9/13) is Grandparent’s Day. There couldn’t be a nicer way to express appreciation or honor a grandparent you know —anytime from Sunday, forward— with a copy of this refreshing new book. [Ordering details below]

     We’ll get back to business as usual  (if there is such a thing) tomorrow. Right now, I’m happily signing the first shipment of forty sold copies, while looking forward to sending one your way soon.

# # #  

Our beloved “geek” 

gets married today!

     After something like 18 years  of loyal service, including middle of the night emergencies, our beloved computer guru, Michael Todd Infusino, is embarking on a new life with his marriage to (God Bless Her!) Naomi “Nomie” Nomura.

     Nomie is the sweetest thing  that’s ever happened to Michael, and we are so happy for them both that they have found each other! (It’s like Pepperoni Sushi!)

     Michael is the genius  responsible for creating and maintaining this great blog site, as well as my business site www.TheWriterWorks.com. 

     Michael has been a gift from the heavens  because — without Michael to kick around — there would be no blog!

     Just imagine:  you would be staring vacantly at your screen wondering what else in the world you could possibly find to replace this wonderful “boost your butt and your business” site six days a week! (Of course you would find nothing; it’d be like your favorite TV show going off the air… maybe 30 seconds of respectful silence? Aaah, but this isn’t about blogs!)

     What this is REALLY all about is that Kathy and I are headed off to Michael and Nomie’s wedding,  and we just wanted the rest of the world to know what truly fine human beings these two young people are, and that we’re very proud of them and pleased for their decision to share one another’s strengths.

     It’s been a pleasure to know them as individuals, and it will be an even greater pleasure to know them as husband and wife (wife and husband? Hmmm.)

CONGRATULATIONS MICHAEL & NOMIE!

WE WISH YOU GREAT HEALTH AND HAPPINESS!

Hal & Kathy

# # #  

RIP Police Officer Chad Spicer

Tonight’s blog post is dedicated to the family of Georgetown, Delaware, Police Officer Chad Spicer, 29, who was killed by gunfire last night in the line of duty during what was an attempted speeding vehicle stop after an apparent drug deal had gone bad. Officer Spicer leaves a wife and 3 year-old daughter. Another officer was wounded. Two suspects were apprehended; a third is still at large as of this writing. Details and family donation information are available at www.wgmd.com Rehoboth Beach radio.             

     It is a sad day indeed on Delmarva Peninsula.  Once again, we live through the senseless murder of a brave American who gave his life to protect those of his neighbors. One thing’s for sure, he never imagined leaving his family and friends behind like this when he woke up yesterday and reported for duty.

     If the odds for not surviving  another day haven’t crossed your mind lately, let this terrible incident be a reminder. We live lives too short as humans to devote our energy, time and attention to all the business stresses that run through our minds and shudder through our bodies every day.

     We may think that the older we get,  the closer we move to death’s door, but death makes so such exception when the suddenness arrives unannounced. When that moment is here, will we want to have spent our years and months and weeks and minutes being worried about business events that haven’t yet come… and may never?

     Will we want to have spent our time on Earth  dwelling on past business events that are over and done with, and about which we can do nothing to change? Just because we own or manage a business, do we use that responsibility as an excuse for mistreating ourselves and others, or even for wishing ill-thoughts?

     As our businesses go, so go opportunities to grow and help ourselves and others to better appreciate the riches of all that surrounds us every day. It’s easy to bitch and complain, to make excuses and blame. But “easy” is not part of being human. Genuineness is. Love is. Caring is. Hard work is. Service to others is. A sense of humor is.

     Business is our tool.  Let us use it to lead others to cultivate life by thinking and acting positively in all that we do. It may not always be possible, but it’s always possible to try.   

# # #  

“Uh, let’s see, Beer Fest?

Chunkin’ Punkin?

Or 5-Mile Run?”

     You can’t even dream up  an event that some business isn’t sponsoring these days! And aren’t we all suckers for the fundraising solicitations of candy-bar-bearing cherubic-smiling Brownie troops, aluminum can-collecting T-ball teams and car-washing high school cheerleaders?

     And of course there’re  the church bake sales, fire department carnivals, VFW clambakes, and all the other terrific events that are the very fabric of small town America.

     How great is the temptation  to get behind everything that comes along? How special it feels to be the stuff that a community-minded business leader is made of? But you know what? Today more than ever, you need to stand shoulder-to-shoulder with your business and face (ta-ta-ta-ta, ta-ta!): reality!

     Sponsoring charities and community events  is a truly wonderful and charitable behavior and experience BUT… do not hesitate to focus whatever time, effort, money, products and services, and attention you contribute on situations that will have some return on your investment! 

     If you’re going to give money away,  make it count for yourself as well as the recipient. You worked hard to earn it. There’s nothing wrong with your business getting some recognition in the process.

     Ack! That’s a terrible thing to suggest,  you may say. But, no. It’s a realistic thing to say, and here’s why:

     If you want to quietly  and anonymously plunk a thousand bucks into a deserving cause that has nothing whatsoever to do with your business or your customers or your employees or your suppliers, or your community you might as well be throwing it out the window!

     If you want to do that  for a cause that does have some business-related value, you might as well be throwing it out the window! And if you throw enough out the window, you put your business in jeopardy.

GIVE FROM YOUR HEART BUT USE YOUR BRAIN TO PICK THE CIRCUMSTANCES.

     The more you contribute  to situations that help enhance your business name and posture, the more loyalty and sales you’ll build so the more you can be in a position to donate more! It’s called “Enlightened Self-Interest”! If you find that each year, more and more groups and organizations seem to be chasing after your support and it’s getting too draining:

     Establish an annual budget  (with a sidecar emergency fund) and stick to it; direct latecomer solicitors to put their dibs in earlier next year because your budget is all appropriated. This doesn’t mean you’re a scrooge.

     It means you’re being smart  about what you choose to support and the amounts that won’t cripple your business so that you can make your contributions be more productive for your business so you can increase your budget next year.

     The other step  that many business owners take is to establish a private non-profit foundation specifically for the purpose of screening and awarding and managing charitable and community contributions. Many of these entities even conduct their own fundraising programs to support needy organization causes and events.              

    # # #  

I am humbled and grateful

for all the congratulatory

calls, comments, and emails!

     Here you are, all you wonderful, caring, thoughtful and supportive friends who have sent along good wishes for my short story contribution (“The Dirt Floor Visit”) to the new Nightengale Press book released in September, 2009, entitled The Art of Grandparenting…

T H A N K    Y O U :

Kathy Alpiar, Rick and Ann Alpiar, Marian Marshall, Tim and Victoria Marshall, Timmy Marshall, Christopher Marshall, Claire Marshall, Laraine Abbey, Peter and Beatrice Leeds, Terry and Margie Thomas, Bo Woods, Jim Oliviero, Rob and McGee Boyd, Helen Kelly Harris and Kim, Lois Anderson, Bonnie and Clyde Austin, David and Gail Hall, Andrew Jackson, Erin Kennedy, Forrest Moyer, Barrie Proctor, Vivien Cord, Kevin Bousquet, Molly Peehler, Patrick Varine, Glenn Rolfe, Tony Emanueli, Ron and Cyndi Freschi, Jim Haines, Bob Wainwright, Bryan Eisenberg, Michael and Naomi Infusino, Dr. Jeffrey Alpern, Melanie Adair, Dr. Ian Fries, Krista Behrend, Walter and Stephanie Bandurski, Robert Luzius, John King, Doyle Slayton, Ken Kraft, Jim Jordan, Rhodie Jorgenson, Paul Harp, Anna Marie Cavarocchi, Carol Kirsimagi, Jim Harris, Dr. Michael Mark, Rhina Guidos, Beth Durham, Valerie Connelly, Susan Smith, Michael Potter, Judy Vorfield, Pat Sherry, Ed Wulkan, Tom Kavanagh, Richard and Karen Townsend, Beverly Marsh, Sky Brady, Jim and Sandy Hall, Jan Battaglino, Danielle Dixon-Moyle, Ernst Dannemann …

 …and others who continue to be added weekly!

YOU ARE ALL THE VERY BEST THERE IS. I TRULY VALUE AND APPRECIATE EACH OF YOU.

# # #  

 When “Not Enough”

is “Too Much”

and “Too Much”

is “Not Enough”!

     Partnerships are seldom what many think they are. People without business experience think of two tough guys who both have their shoulders to the wheel and are pushing their business enterprise forward with equal effort and dedication. Reality check: Doesn’t happen!

     First of all, based on firsthand exposure to many hundreds of partnerships — professional as well as menial, glamorous as well as boring, and adversarial as well as loving, business partners are more often than not opposites in personality, financial stability, educational background, and often age.

[“Family Partnerships” will be explored separately in an upcoming blog post]

     In my experience, it’s unusual when partners actually like each other (including many who also share marriage or significant-other relationships), but they almost inevitably defend one another to outsiders.

     Doctors, incidentally, do this instinctively, and will (unlike “HOUSE” and “ER” and “Grey’s Anatomy”) rarely if ever turn on one another when the chips are down, even when one knows the other is wrong. That’s doctors.

     It’s their job to further the causes of humanity and of those who share the Hippocratic Oath. They’ll whine and complain and throw scalpels, but if it’s really called for, they’ll often take one for the team. 

     Lawyers, on the other hand, will almost always –given the choice– go for the throat. It’s their job to be adversarial. The minute they befriend another lawyer, they’ll end up suddenly facing one another in the courtroom the next morning. They may be entertaining as golfers, but stay alert; they don’t always yell FORE!

     Enough of these big money guys. Let’s focus on the down-in-the-trenches partners who run physical labor businesses, or who provide services FOR the doctors and lawyers, or who came together because they both (or more than two) hated the stagnant company or boss they worked for, and one or both or more had a better idea.

     Not pulling enough weight–responsibility–is often too much mentally, physically, emotionally for the partner(s) who carry(ies) the lion’s share (finances, work hours, productivity, sales, customer service, product/service development, etc.).

     The lack of shared commitment or workload easily ends up taxing the relationship(s) beyond where either is (any are) comfortable. You can imagine where things go from there.

     Pulling too much too fast is just as bad.

     Is this any different than how you treat your body? What’s missing in these examples? Balance? Ah, balance. That elusive, invisible, intangible quality that keeps us all sane…or at least a quart or two short of lunacy.

     Without balance, our bodies go into negative stress overload and produce illness, accidents, and death. Without balance, our families become distant and dysfunctional. Without balance, business partners march to different drummers and businesses literally fall apart at the seams.

     So, what can we do to short-circuit lack of balance from taking its toll? Start with ourselves. Figure out where we are so can get a better idea of where we’re going. Decide if where we’re going is where we want (or need, in order to survive) to go.

     Communicate about these ideas to family and friends AND to partners. AND LISTEN! Partners may hate one another, but they share mutual investments in one another and that counts for something. Relationship history alone dictates the need for open discussion with set (not hidden) agendas.

Balance only comes when you can put one foot in front of the other and focus on each step instead of the finish line. 

# # #  

Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

# # #

Get this blog FREE by list-protected email: click “Posts RSS Feed” (center column)…or pay $1.99/month on AMAZON Kindle. FEEL CREATIVE? Add your own 7 words to the 303-day “7-Word Story” (center col.). New Hal Alpiar short story Sept. release book from Nightengale Press: THE ART OF GRANDPARENTING…$19.95 ($24.95 CAD) @ Barnes & Noble, OR order special (signed by Hal) pre-publication @$18.95+s&h [$22.45 total check only), payable to: TheWriterWorks.com, LLC. @PO Box 1236, Millsboro, DE 19966. Include ship-to address (mainland US only).  SEPT. 13th IS GRANDPARENT’S DAY! [Details via Blogroll link @ right]