Archive for the 'Sports' Category

Mar 25 2020

FREE Ways To GROW YOUR BUSINESS Now

GROW YOUR BUSINESS OR

 

PROFESSIONAL PRACTICE

 

N O W !

[And… keep your money, name, age, 

interests, address, email, SS, phone 

number, and dog’s name to yourself!]

 

Here’s a FREE no-strings weekly dose of success. Hear host Hal Alpiar’s proven business and practice development input based on 49+ years (and still ongoing) hands-on experience as a founder/partner/owner/manager/coach/ consultant, national book award author and management trainer of more than 50,000.

 

Hal’s FREE 23-minute podcasts are available 24/7 (via mobile phone). You can “listen in” on any 23-minute show (night-or-day) you choose (before, during, or after work… even while driving), and repeat portions (or entire broadcasts) at your leisure.

 

These podcasts are 100% about sharing problem/ success experience to help small businesses and professional practices grow NOW! No time limits. No need to identify yourself. Hal doesn’t chase you down.

You simply listen to any broadcast anytime that’s convenient. If you seek follow-up input to match your specific needs, simply email Hal@Businessworks.US (put “941” in subject line) or call 1.931.854.0474 (NO sales calls accepted) and set up a personal no-charge talk time.

 

YOU GET:

  • Examples of what others have learned the hard way so you can avoid wasting time, money and effort.

  • Stimulating, practical “how-to” ideas, input, advice, cautions, and encouragement, with a special emphasis on Partnerships and Family Business Development and ways to raise and nurture Family Support.

  • The latest and best approaches to Branding, Marketing, Advertising, Public Relations, Sales, Hiring, Firing, Risk-Taking, Management Methods and Employee Training.

  • New perspectives on small business Time and Money investments, Building New Revenue Streams, Startups, Revitalizations, Goal-Setting, your Mission and Vision.

  • Ways to improve Staff and Customer Relations, Communications Skills, Stress and Time Management, Leadership/Teamwork Development Skills, and More.

  • Diverse approaches to success from Hal Alpiar and his guests, who share their firsthand failure and success experiences with practically every type of business and professional practice imaginable.

The Guests are people who have single-handedly or teamed up to grow Family Businesses, Medical Practices, Retail, Service and manufacturing  entities, Nonprofit and Creative Projects.

Learn why on-the-job training often beats classroom theories (and this coming from your host who was twice honored as “Professor-of-the-Year” once at a major university and once at a small community college!)

 

GO NOW TO

 www.NewsTalk941.com/Podcasts 

(Scroll down 14 topic boxes to “BUSINESSWORKS”

Click on any Subject! (Many more behind the most

recent; scroll down thin gray righthand border)

 

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Apr 21 2018

1PM (CT) Every Sunday Every Week!

1 pm (CT), Every Sunday, Every Week . . .

 

BUSINESSWORKS

 

Broadcast Podcast Blast Off!

 

BUSINESSWORKS begins a year of free, weekly, stimulating  “business-expansion-how-to” input offerings for business owners, managers and operators, and for  professional practice owners and managers, and entrepreneurs.

 

The information source?

Two unique, and vastly different business leaders with hugely successful backgrounds:

 

HAL ALPIAR & JOHNNY STITES

 

 

Hal and Johnny are a proven, experienced, unlikely pair of highly active 70-something business success MBA mentor/coaches.

They decided they can have greater impact on business and professional practice growth and development by working as a team.

And they agree that weekly broadcasting and podcasting best allows them the flexibility to help others get things done.

Visit weekly with Hal and Johnny on News Talk 94.1 Middle Tennessee Radio AND, from anywhere else . . .  

CLICK HERE:  newstalk941.com 

FOR PODCAST

Or go to www.newstalk941.com . . . ANY time and Click on “Podcast Center” tab at top then scroll down to BUSINESSWORKS and (with volume on) click the little white circle!

“See You Sundays 1 pm on 94.1 Radio Cookeville, TN or ANYtime via podcast!”

 

BusinessWORKS

GROWING BUSINESS & PROFESSIONAL PRACTICES NOW

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Nov 28 2017

FEEL LIKE YOU’RE JUGGLING SEAGULLS?

cartoon seagullcartoon juggler

DO YOU FEEL LIKE YOU’RE

 

 JUGGLING SEAGULLS?

 

JOIN US:  5PM TO 8PM ON 12/12 . . .

 

FOLLOW OVER 25,000 TOP BUSINESSPEOPLE, ATHLETES,

1st RESPONDERS, PARENTS, HEALTHCARE PROFESSIONALS,

STAGE PERFORMERS, ARTISTS AND STUDENTS WHO’VE

BENEFITED BY THIS 3-HOUR WORKSHOP’S TAKE-HOME

SKILLS ON HOW TO BALANCE YOUR LIFE & CAREER NOW!

 

     REDISCOVER “The Self-Assured You”…Leave with the steps and focus that win work-and-play championships… Learn  how to improve self-control WITHOUT gimmicks, drugs, diets, headstands, counting to 10, punching walls, or tying one hand behind your back. CLICK HERE to sign up now. 

 

     NATIONAL business and healthcare award-winning author/ coach/ entrepreneur and twice “Professor-of-the-Year (by student votes at both Pace University and Ocean County College) HAL ALPIAR reveals the key to effective stress management he’s now proven with over 25,000 lives. CLICK HERE to sign up now. 

 

     UNDERSCORING the value and popularity of Hal’s approach is that it truly does work and that it is both simple and UNNOTICEABLE to others. Because of this last factor alone, there are endless reports of this approach “saving the day” for meetings; interviews; stage and athletic field performances; classroom attentiveness; irate customer encounters; leadership and teamwork development; patient and patient-family care; on-the-spot emergencies; sales presentations; dealing with family upsets; project and relationship management; court appearances; creative pursuits… virtually any emotional or stressful situation. CLICK HERE to sign up now. 

 

     GET THE TOOLS to use NOW to better manage your business and personal life! Guaranteed Results!. $99. at Foundation Hall on 10th Street, TENNESSEE TECH UNIVERSITY, Cookeville, TN (approximately one hour East on US 40, from Nashville and one hour West of the Crossville/ Knoxville region). Seating is limited and Advance Registration is Required. CLICK HERE to sign up now. 

# # #

hal@businessworks.US

Higher impact with Lower costs.

Business & Healthcare Development

National-Awards & Record Client Sales

Entrepreneurship & Expansion Coaching 

931.854.0474

 

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Oct 26 2017

Healthcarepreneurs Survival. Business Sports.

3-Part Workshops with Hal at Tennessee Tech University:

 

HEALTHCAREPRENEURS 

 Survival Handbook for Practice Growth & Development NOW! ©

  

Seeking to boost patient volume and survive the growing healthcare storms?

Healthcare providers cannot afford to miss this positive-results program:

REGISTER HERE 

These 3 connecting 3-hour workshops are born of 40+ years of successful healthcare practice startup, development and revitalization stages consulting and coaching by Instructor/Facilitator Hal Alpiar.

The author of DOCTOR BUSINESS and national book award-winning author of DOCTOR SHOPPING, Hal has designed the three nights of workshop action around his brand new book:

 

HEALTHCAREPRENEURS

  [Every participant will receive a complimentary signed first edition.] 

 

ALL Workshop ingredients have been perfected with more than 25,000 participants, including: 

Doctors of virtually every specialty, Dentists, Nurses, Nurse Managers, Chiropractors, Acupuncturists, Veterinarians, PTs, OTs, Practice Administrators and Managers,  Pharmacists, Practice Partners, Investors, more . . .

 

DISCOVER HOW TO GROW YOUR PRACTICE IN TODAY’S RAMPAGING HEALTHCARE STORMS FOR PROBABLY LESS MONEY THAN YOU’RE PRESENTLY SPENDING! 

GET FIRSTHAND SURVIVAL STEPS: 11/30, 12/5, & 12/7

REGISTER HERE

Regulations, insurance, financial, legal, patient care and family stress are all likely to get worse before they get better (which may take years). But here are specific proven new strategy and tactics steps you and your staff can take today. 

Get the input you need to minimize and reverse upsets (with all “outside” business and healthcare contacts and interests as well as with  patients, staff, patient families . . . even your own family).

 

Boost your patient volume in a matter of weeks (perhaps even days) using the proven-most-effective, free-and-least-expensive healthcare marketing tools. When and how to launch your secret business ideas, attract investors and a top-talent (supportive) support staff. 

 

REGISTER HERE but once you do, BE PREPARED to NOT sit still for each week’s 3-hour session! You are guaranteed the results you seek for your organization, starting the first week of the new year, perhaps even sooner! 

©2017 Hal Alpiar and TheWriterWorks.com, LLC. All rights reserved.

 

 

3-Night Workshop Set for FEB 1, 6 & 8… 

WHAT SPORT

 

IS YOUR BUSINESS?

 

Is it like synchronized swimming (it looks beautiful but goes nowhere), or roller derby (where everyone runs around in circles bashing each other in the teeth, but also goes nowhere)?

 

Or does it need to be like baseball (where ANY individual can win ANY game but only with internal support  and competitive spirit)?

 

Is your work or volunteer Team

            

addressing what your business or

                                                                                                                       

organization really NEEDS?

Business and organization owners, CEOs, COOs operators, managers, directors, entrepreneurs…

…YOU WILL NOT FORGET this 3-part, firsthand-experience workshop series for enlightening, energizing (and RE-energizing) your leadership and teamwork plans and platforms — using the best of performance rewards, which are neither costly, nor permanent expenses. 

REGISTER HERE

 

YOU’LL DISCOVER the most effective ways to help others achieve their goals for them-selves as well as for your organization. The best steps to take. The best words to use.

 

All three sessions are personally facilitated by former renegade-professor-turned award-winning business author/coach/consultant HAL ALPIAR (Shown here with Teammate Breezy), with 40 years —ongoing– of record-breaking client sales creations to his credit. 

 

You are promised an agenda of productive, fresh, easy, less expensive, less stressful, proven approaches to leadership and team-building that work . . . You’ll get tools to cultivate leaders and stimulate teamwork, producing increased revenues with less stress than ever before!

SEATING WILL BE LIMITED SO SIGN UP NOW (The perfect Christmas Gift for for Business Owners and Managers) 3-Night Workshop Coming to Tennessee Tech University on February 1st, 6th, and 8th. Start 2018 with new team and business-building energy and direction.

Once you register and show up, BE PREPARED to NOT sit still for each Thursday/Tuesday/Thursday 3-hour session!  Follow the input and results are guaranteed! 

 

Suggested Reading: #1 New York Times Best-Selling Book:  MAKE YOUR BED – Little Things That Can Change Your Life… and Maybe The World by U.S. Navy Seal Retired 4-Star Admiral William H. McRaven

 

# # #

Open  Minds  Open  Doors

Hal@Businessworks.US      931.854.0474

 PLAN NOW. Make these Tennessee Tech Certificate Programs the launchpad for starting, kick-starting, or RE-starting your business or professional practice… and your SELF… into 2018!

 

 

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Dec 26 2016

2017: TIME TO LEVEL THE FIELD!

STOP SYNCHRONIZED DIVING.

 

STOP PLAYING CHESS.

 

 GET THE PUCK OFF THE ICE. 

 

BURY THE FOOTBALL.

 

NOW.  IT’S 2017!!!

 

And there’s only room for Baseball!                                                                    baseball-1

 What? Why Baseball? Because… ta, ta, ta, ta, tah-tah!… baseball is THE ONLY competitive-physical-prowess-speed-agility-and-psychology sport with no time limits. And 2017 business success demands COMPETITIVE teamwork!

So, baseball has no ending time or closing minutes? Correct, but there can always be extra innings. Extra innings translates to endurance. Show me a business success not built on endurance.

Baseball serves business enterprises best as a teamwork model because teams must work together hard, as a team, to win. BUT, every single team member gets an equal chance to get up to bat and get a game-winning hit every game — as well as make great game-winning plays, with every pitch, every inning!

fielder

It’s all about teamwork wrapped around individual performance and a sense of competitive spirit. Yes? Well, how great would that be for your entire organization to practice? (Regardless of draft choice round involved ;)) 

Imagine management and employees supporting one another all day every day, while encouraging each other to rise to the occasion of ongoing conquest because every individual effort can potentially pay back the entire team in the process.

Imagine all individuals and departments involved making a daily practice of supporting and backing-up one another instead of finger-pointing, or making excuses for shortfalls. A dream? Only if you choose to let it be.

BEHAVIOR IS A CHOICE.

You (and your people) can just as easily choose to work together as a winning baseball team as you can choose to keep struggling along as a ragtag collection of aspiring superstars with no investment in the success of others. Oh, and as for critiquing along the way? Criticize BEHAVIOR, not the person at fault!

Even as a single, unified force, this kind of team will fall apart when any individual fails to perform in precision-matching her or his teammates. (Ask any oarsman on any 4 or 8-person crew team what happens when one rower is out of sync by even a second, or raises an oar just inches more than the rest of the team.)

All it takes to make a REAL difference is experienced coaching and training guidance, plus a fresh informed perspective on the best (most appreciated) ways to reward exceptional individual and team performance . . . rewards that do NOT become long-term financial burdens.

If this is a missing link in your organization– old, new, large, small, mid-sized, retail, service, B2B, industrial, sales, professional practice, healthcare– call me. I provide all of these services for fees you can afford now. And results are guaranteed! Ready? Then let’s “PLAY BALL!”

 

# # #

931.854.0474

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

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Oct 05 2016

BREAKING NEWS . . .

Breaking Your Back?

 

Your Word?  Someone’s Heart?

 

Did you know “STRESS” costs employers over $300 Billion a year?

back-breaking-cartoon

After 35 years of teaching stress management to business and healthcare professionals, I believe ALL suffering comes from some form of self-induced stress. And studies I’ve seen show that more than 7 out of 10 doctors agree.

Stress does not come from outside sources. Nothing and no one can MAKE us stressful. Stress comes from INSIDE (and until it becomes negative stress, or DIS-stress, it’s not always bad; without positive stress, you’d fall out of your chair!)

Some of us clearly work too hard physically, and suffer physical consequences: backaches, headaches, pulled muscles, sore feet, cut and calloused hands, aching fingers, an increasingly-wrinkled brow –and of course more– can all take their toll. Ask any roofer!

  • We blame every thing and every body outside of ourselves all along the way, truly feeling like we are, in fact, “breaking our backs.”

between-a-rock-and-a-hard-place

  • Yet others of us may put ourselves in the mental/emotional stress-inducing position “between a rock and a hard place” when something happens (or fails to) that causes us to break our WORD.

But unlike the physical “break your back” labor, “breaking your word” is most often accompanied by tightened muscles, mental distractions, angry feelings, feelings of incompetence or inadequacy, emotional outbursts and mental stress, to name just a few symptoms.

  • Breaking someone’s HEART can be the most destructive stress of all — and especially if it comes packaged with either and/or both of the above circumstances.

Most human beings (and, I believe, many animals) have had their hearts broken somewhere along the path of life, and know that this is the most traumatizing of all experiences because it goes to the very core of every creature’s emotional existence. And it often triggers an avalanche of mental, emotional AND physical stress!

broken-heart

Regardless of the source we attribute to increased stress— whether physical, intellectual, or emotional– we often head for the nearest relief.

This runs the gamut between medicine cabinets, then drugstores (or dealers), alcohol, tobacco, fortune-tellers, natural healing practitioners, dieticians and chiropractors, primary care physicians, and hopefully, we avoid hospitals and surgery until next time.

BUT THE BOTTOM LINE is that:

A) Behavior is a choice! That choice can be the moment of upset, or the result of a choice made even years earlier. It is nonetheless, a choice. That being the case, it can be just as easy to make the choice –at the moment of upset– to NOT break your back, choose to NOT break your word, choose to NOT break a heart.

 

B) The “HOW-TO” of choosing to reverse direction to get better results dictates that your mind be in the present moment, not dwelling on anything more than a minute old (or a minute into the future). It can admittedly be difficult to conjure up present-moment awareness in the midst of trauma . . . unless you choose for it to be easy!

 

C) The best, easiest, most-effective way to choose a non-stress-imposing action or thought to eliminate or minimize the trauma of the moment is to first: be aware of and acknowledge your upset feelings, and remind yourself that you are choosing them, then: second…

 

D) Follow the simple, quick, discreet (the more you practice, the less noticeable) steps outlined HERE . Your persistence at doing this even for a minute, even while in a discussion, will calm your nervous system and send more oxygen to your brain. It works no matter what age, physical condition, or type of upset feelings.

 

MORE?

Give me a call. I run sessions like this by phone,

and in person with employee groups and teams

to help relieve the employer burden of paying

for the results of employee stress.

# # #

 

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

 

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Feb 02 2016

To Stimulate Your Business, Stimulate Your SELF!

“I am me. In all the world,

                                                                                

there is no one else

                                                     

 exactly like me. 

                                    

I am OK!”

                                                                –Virginia Satir

wiggle thumb up

 

     Run your own business? Post these 18 words on your dashboard, mirror and refrigerator . . . Why? Because even rough tough entrepreneurs need reassurance, and especially when economic uncertainties have a way of making us all feel like too many things (even sometimes including our SELVES) are not okay.

     Have you ever felt like that, or am I just imagining it? Have you felt like that more in recent times than in the past? Do you sometimes think maybe the news media is trying to sink your ship by heaping negative economy stories on your already overburdened shoulders?

     Does it start to feel suffocating? Do you step back every once in a while and start to question your own self-worth? Get out of it! Rattle your cage! Change the channel! Shut down the news!

     Do you really need to take the murders, muggings, accidents, freaky and bizarre incidents and people, and the incessant dwelling on negativity to bed with you every night? Do you really need to wake up with it every morning?

     What would happen if you shut it all down for a few days and used the time instead to relax your brain and remind yourself how truly special and unique you are? Do you really think you would miss much? If you have doubts, take a quick trip to the library or on Google through past newspaper headlines.

daily news    

     Go back 20, 50, 100 years! Surprise! The names and locations change, but the stories are mostly the same. It will be like missing a week of C-SPAN or THE BIOGRAPHY CHANNEL. Nothing Earth-shatteringly new goes on.

     As a sort of sports version of the old expression to do reality checks by pinching yourself, I don’t recommend the method former baseball slugger Bobby Bonilla used, but the idea worked for him: every at-bat, he hit himself on his helmet with his bat just before stepping up to the plate. You can be sure it helped him focus his attention.

     SOMEthing that only you know about can be a “focus trigger” for you. Take a minute and think about that one thing. What snaps your awareness back when your mind starts to drift? Figure it out and use it more. Snap your brain back to the reality that YOU ARE UNIQUE!

That awareness, and following the reality path  that it conjures up, is

THE ULTIMATE SMALL BUSINESS

STIMULUS PACKAGE.

stimulous package

In other words, get yourself cranked up, and keep yourself cranked up! It’s catching, and others –internal customers (like associates, employees and vendors) as well as external customers will respond in ways that bring you more business.

Remember that what you love doing best is what you do best, and appreciating your self more will help you succeed at doing what you do best. Now THAT’s a stimulus package that can truly make a difference!

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

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Oct 25 2015

HOT HEADS COLD FEET

hothead

BLOWING  OFF  STEAM

 

Is For Steam Irons & Engines,

 

Man-Holes & Rock Star Stage Crews

 

 

“Hot Head” behaviors have no place in the workplace (including offices, vehicles, locker rooms, sport facilities, or military missions). Why? Because –besides the increased odds of someone getting hurt– it’s a useless waste of energy that deals with something that is in the past (longer than a second ago!) or the future (more than a second away!).

The past and the future are both fantasy.

 

This exact split second moment as you’re reading this is the only reality. If what you’re upset with is older than a second, it’s over and you can’t do anything about it. If it’s more than a second away, it hasn’t come yet and may never come. [If any of that creates commotion for your brain, you may want to read this paragraph one more time.]

This is not to say that any time, anger or upset feelings get the best of you that you need to be jacketed directly to the nearest psycho ward. It DOES mean that you need to do a better job of self-control by keeping your mind 100% in the present moment every passing moment as much as you possibly can when you do feel your tolerance level dissipating — or be prepared to face the consequences of losing your job, relationships and others’ trust.

Being a hot head is nothing to

 have cold feet about dealing with!

 

And this is experience talking, because I have done all of the above at different times in my life, including yelling in an office and banging locker room doors, and making the mistake of dismissing the idea that it mattered. Of course it matters. Leave emotional eruption behaviors to Hollywood where people are paid to pretend.

In case this line of thought strikes you as easier said than done, it’s not! Self-control –even under fire– is really quite simple to achieve in (could anything be more descriptive than what my father used to say): “Two shakes of a lamb’s tail!” if you are willing to own up to the fact that making it happen is worthwhile and that it is, in fact, your choice.

It’s useful to remember that all of your behavior is the result of your choice, or the result of a choice you once made . . . and that if you really want to change, change is a choice!

Okay, so what’s the magic answer? No magic! Just some increased awareness of what triggers your upset feelings and then doing something that you do every minute of your life in a slightly more pronounced way. That’s it. You’ve read this far and want the quick free (no-sales-pitch/no-gimmicks) steps that will work for you right this minute? TAKE THESE STEPS NOW

# # #

 

Keep your head cool and your feet warm . . . and thanks for your visit!

OPEN MINDS OPEN DOORS

Make Today A Great Day For Someone!

hal@businessworks.US

 

 

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Oct 15 2015

DAY 29 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

HEALTH  and WELLNESS

Adapted from the book 30 DAYS TO THE NEW ECONOMY by Peggy Salvatore

 

exam cartoon

Health, wellness and employment

are inextricably intertwined.

As an entrepreneur, you are responsible for your own, and possibly your team’s, health and wellness.

 

A study released in June 2015 found that almost one third of workers would quit their jobs if they didn’t have access to healthcare benefits through their employers.

Not only are employees concerned about healthcare benefits while in your employ, a smart business owner is concerned about the health and wellness of his or her employees in the New Economy.

After all, wellness is correlated to physical, mental, and emotional health, and those states of existence directly affect on on-the-job performance and productivity. A healthy worker is a contented and productive worker.

Knowledge workers are engaged in activities that fulfill them personally. They are not disconnected from their work as the manufacturing line workers of the industrial era. You and your team will operate at peak efficiency when the mind-body-spirit connection is acknowledged and encouraged.

coat sale

Health and wellness is more than just eating granola and yogurt, using skin cream and doing push-ups . . . or providing a health plan.

For yourself and anyone on your team, health is about exercise and stretching fitness, eating well and having a positive mental attitude. All those things that contribute to holistic health affect the performance of your business because–combined–they put you and those who work with you in a better position to minimize and deal most effectively with the inevitables of negative stress.

You can put your enterprise on more solid footing by making sure you are taking good care of yourself, that you are promoting by example, and that you are making health and wellness opportunities available to members of your team.

Beyond funding doctor and hospital insurance, employee health and wellness can be supported by online and telemedicine services that monitor function, give feedback to exercise and diet efforts and support people during difficult personal times. Is YOUR business jogging in place?

Smart entrepreneurs are sensitive to

the mind, body and spirit connection

for themselves and those around them.

# # #

C’mon back MONDAY 10/19

for THE FINAL DAY (#30)

IN THIS DAILY 30-DAY SERIES.

 

# # #

 

 

SPECIAL   A N N O U N C E M E N T

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving)

LIMITED SEATING COACHING WEBINAR:

“ENTREPRENEURS ARE AGENTS OF CHANGE . . . Accelerating Your Business”

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

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Apr 16 2014

HEALTHCARE PROS’ MONEY WOES

Healthcare Pros STILL

 

Flushing Money Down the Drain!

 

Thanks for your visit. We have recently relocated to Cookeville Tennessee (between Nashville and Knoxville), home of Tennessee Tech University. Return here often for new posts in this series for Doctorpreneurs©and Healthcare professionals.

 

Why not just open the window and throw your money out? Why bother spending it on meaningless, confused thinking about marketing? Why keep feeding the nonperformance of media, mobile apps, direct mail magazines and newsletters, social media and, oh yes, outdoor advertising? Can we look at this open-mindedly?

The business and sports worlds have fed your fires since childhood that you must be competitive at all costs in order to win… that’s 100% false for healthcare professionals! In fact, many healthcare pros have marketing success expectations as unrealistic as imagining that a heart attack can be treated with a BandAid®

REALITY: No one “buys” billboards with smiling doctor faces (or, even worse, the recent trend toward somber looks!). Most people are not so stupid as to think that hospital “magazines” and “newsletters” with feature (dressed-up PR) stories are interesting or meaningful enough to be worth reading. My guess is that –other than the few and far between genuine healthcare educational mailing pieces– most of these exorbitantly expensive items go straight to the recycle pail. All this nonsense came and went thirty years ago. [Interesting how America’s healthcare institutions are accelerating these feeble old-fashioned attempts at marketing. Is it some kind of knee-jerk attempt to cope with the Obamacare muddle?]

BOTTOM LINE: No one cares! The public simply doesn’t care how great hospitals, doctors, therapists (or any professionals for that matter) think they are! Healthcare consumers may have more (and more personal) issues on the line than other kinds of consumers, but they really and truly only care about the same thing that every consumer cares most about: What’s in it for me? Period.

So if you’ve read this far, perhaps it would be useful to explore and reassess your current “marketing” practices, and decide if your money could be better spent on strengthening patient, patient family, and referral network relations. If you’re looking for a role model institution, consider the Sloan Kettering Cancer Center… you’ll find no shallow representations of professional skills… “Treatment” is their specialty, and it applies to everyone who enters their doors. Oh, and guess what? The only expense is training and training maintenance time.

Marketing –if it’s done right– might sometimes succeed at building brand loyalty for some products and services in some markets and marketplaces. But when the two end-results people seek most from healthcare professionals are 1) Reassurance and 2) Trust, it’s not likely either will ever be achieved with empty images or promises.

Doctorpreneurs© Copyright Hal Alpiar, 1994. All rights reserved.
BandAid® is a Registered Trademark of the Johnson & Johnson Company

 # # #

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Hal@Businessworks.US    931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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