“Panic At The Disco” ROCKS!

(ROFLMBO)

Well, I can tell you from two days of firsthand, frontline experience, that there’s very little in the world that can compare with what’s left of your brain after it’s been overhauled by a thirteen year-old girl.

You know those anti-drug commercials showing fried eggs with some line like, “This is your brain on drugs!”?  Well, a thirteen year-old girl (my spectacularly brilliant and charming granddaughter, to be specific) has the ability to fry your eggs and make you think you’re eating watermelon!

Grandma Kathy and I got indoctrinated to Fallout Boy, Panic at the Disco, and All Time Low among other top new recording sensations. 

(And yes, we do understand that Lady Gaga has “a message”!)

Of course we had our cell phone ringtones programmed to remind us of our our own, out-of-touch, oldtime favorites. 

And, no, it didn’t stop there.  Our granddaughter also connected my ipod to a new docking station Christmas present from her parents.  and promised to help me set up a podcast.  (“A piece of cake, Grandpa!”)  Double-cool! 

It might be awhile before I run out to buy any Panic at the Disco tunes to play, but I certainly enjoyed hearing The Eagles; Joni Mitchell; and Crosby, Stills, Nash, and Young sounding –if such a thing is possible– better than the original recordings!

Like having a bee in your bonnet, this child (and I do use that term advisedly) keeps a schedule that would embarrass the workplace pace of any CEO.  Oh, right, and the economy is not, like, worth worrying about anymore than whether the awesome sparrows will, like, indeed return this year to Capistrano.

Here’s the point, Dear Bosses of Businesses: It’s an extraordinarily healthy experience for your enterprise –stodgy corporate or edgy entrepreneurial makes no difference– to shake up your awareness levels and get your tired boring self off the treadmill for a day.  Take the chance you can get your mind fast-forward catapulted into reality.

When you gain a fresh perspective,

your business gains fresh customers!

When you can look at things differently, you are prompting others to do the same.  Internal AND external customers will evaluate and re-evaluate your offerings with increased receptivity.

Now I know you can get some of the same values by getting down on the floor and playing with a baby or a puppy, but you’ll never learn about the hot new music groups or how “txt msgs” literally dominate the communication existences of those between the ages of 10 and 25! 

     Have you any idea, for example what some of these texting acronyms mean?  (Ask any 13 year-old!):

KWIM~~~~SHID~~~~YYSSW~~~~ROFLMBO~~~~?

Ah, just one other point of significant consequence, BTW: neither the baby nor the puppy can get you dynamically ring-toned! 

But don’t get me wrong.  Babies and puppies are good.  And they are better than nothing.  Playing with either and/or both will definitely divert your brain from your daily routines enough to force you to step up to your phone, desk, computer, meeting. or work site with some degree of renewed vigor –at least until the diaper needs changing or the puppy needs to be out the door.

So ANYthing you experience that’ s different 

can produce some ripples,

maybe even a tide change!

But if you’re going for some big-time rattle-your-business-cage kind of stuff, put aside (not literally of course) the baby and puppy in favor of a thirteen year-old girl, an experience that can help you create new ideas for exciting change.  The resultant energy can help you realign your attitude and reconstitute your commitment to move your business forward.

If you’re not already getting a daily dosage, spend a day with your kids or grandkids or a baby or puppy, and open your mind enough to allow them to step (or crawl, or jump!) inside! 

Then see how that experience changes the ways you think about what you’re doing every day to create and build sales, to attract and keep customers, to cultivate best employees and top suppliers.  If your life is all about getting ongoing adrenalin shots from kids already, look deep inside your business with their eyes! 

Go ahead.  What have you got to lose?  A stuck-in-the-mud reputation?  Another stress-filled day?  Opportunities to do more of the same thing you’ve been doing for weeks?  Months?  Years?  Go enjoy yourself!  Give yourself permission to play for a day!  (Or to see what you’ve been overlooking!)  

Posts RSS Feed FOR FREE BLOG SUBSCRIPTION

# # #

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone

Owner/Operator/Entrepreneur:

     When did you last think of your business as something abstract?  Let’s try it.  We’re just pretending here for a minute to see what we can learn so let’s –POOF!– make believe your business is a plant.  I know, you’re ready to call for the old white jacket.  But wait! 

     We (you) may shed some exciting new light on your business (maybe even on your SELF) when you might have come to think there is no light left to shed.  But let me urge you forward.  No one’s watching you, right?  Just go with the flow here a minute and see what jumps out at you?

     So, your business — how’s it growin’? 

     Did you grow it from seed?  Buy it as a seedling and nurture it?  Steal it from a neighbor’s yard and transplant it in your’s?  Take it from the woods nearby when nobody was looking?  Salvage it from someone else’s mistreatment?

     Does it get enough sun and water?  Are you constantly removing dead leaves?  Do you fertilize it?  Regularly?  When’s the last time you added topsoil?  Are there too many gardeners hanging around?

     Are the roots exposed?  Is it bearing fruit?  Does it have bugs?  Is it costing too much to maintain?  Have you pruned it lately?  Is the climate it’s in conducive to growth? 

     Are there creatures living in the branches?  Empty nests?  Too much insecticide?  Not enough?  Woodpecker problems? Is this a tree we’re talking about or a shrub?  How big?  How old?  How sturdy or frail?  Mulched?

     This shrub/tree/business of yours . . . is it . . . do you think of it or treat it like your child?  Your foster child?  Your adopted child?  Your surrogate child?  Your parent?  A brother or sister?  A long-lost cousin?  A ball and chain?

     Let’s examine this just one more step that will truly reveal the depths of your thinking and relationship with your business. 

     Ready?  Here’s what you need:  A piece of paper (any size) and a pen (a pencil or marker is fine).  Oh, right, and some self-honesty, okay? (You won’t need to turn this in to anyone but yourself to evaluate).

     Okay, respond to the following . . . If you could represent your business as a circle and yourself in relationship to your business also as a circle, how would you draw the two circles on that piece of paper you have in front of you? 

     Would they touch?  Overlap?  Be concentric?  Fit one inside the other?  By how much?  Be the same size?  Would the two circles be the same color?  Different thicknesses?  Dotted or solid lines?  Don’t you love all these questions?  [Diod you draw the circles yet?  What are you waiting for?  Go ahead; I’ll wait.  Good.) 

     Hey, nobody said entrepreneuring would be easy.  But, you know what?  It can be a whole lot easier than you’ve perhaps thought, simply by having a better handle on what your deep-down-insides truly feel about what your relationship with your business actually is. 

     Try it.  You’ll learn something new about yourself AND your business.  Maybe it’s time for the rake and plastic bag, or the prining shears. . . or the chainsaw!  Every little insight is insight!           halalpiar    

BEAT THE BUSHES (NAW,

NOT GEORGE AND JEB)!

     If this economy is strangling your wallet, step back and take an honest look at what you’re doing to make a living.  A major dinnerware store closed this week.  Duh!  The most expensive special events photography business in the poorest town around just folded.  You gotta be kidding; there must not be many special events!  The local tuxedo store is on its last legs.  REEEAlly?  (When was your last tuxedo?)    

Well, there’s always the cliche path: If the bullet you’re biting is starting to hurt your teeth, it may be time for you to climb down off your high horse (yeah, the one on drugs!), beat the bushes (Naw, not George and Jeb!), and think about pounding the pavement (Ouch! The vibrations!))))) for some new way (with apologies to Porky Pig) to bring home the bacon!

     Serious that the time may have come when it would be smart to take a hard look at whether what you’re doing right now can survive tough (or tougher) times. 

     If you’ve just, for example, finished years of writing your first book that you expect should bring you millions (or even thousands!) and you’re thinking about giving up the day job to find a literary agent to help you sell it to a big-time publishing house (Shazam!  That sounds so easy, doesn’t it?), I hate to be the one to tell you to stay with the crummy day job, but the agent/publisher pursuit could take years also… stay with the crummy day job!     

     If you’re selling the latest in fashionable men’s dress clothes, pay attention to the dwindling supply of fashionably-dressed men.  You might as well be selling CB radios and 8-track cassette players (whatever those are). 

     Consider moving your career path (or business direction if you run your own business), toward a market or industry that is more recession-proof. 

     Now I realize that not all of you will want to leap into the air shouting, “Aha! That’s the suggestion I’ve needed.  Now I can go apply for a job with the funeral home; THEY’LL never run out of customers!”

     No-sir-ee-bob!  This is definitely true.

     But, aaah, I DO know that there are a few folks out there clinging to their liferafts and the seas are getting more turbulent.  It may mean having to adjust your marketing messages to fit a better, more productive, more stabilized niche.  Or it may mean having to scramble and take a second crummy job as a quick-fix solution.  

     Sometimes, it may be simply a matter of switching gears, like the old lemon/lemonade advice.  Or maybe somebody else in the household needs to start tossing a few bucks in the kitty!  Whatever you need to do, do it!  Don’t stand around thinking and talking about it for weeks on end.  Those few weeks of opportunity losses could be enough to sink the liferaft. 

     Oh, and just in case you are that writer I alluded to, you might have to give up your great American novel dreams for now and do some other kind of work, but guess what?  You’ll be gathering experience for your next book!  

     It may not, when all is said and done, actually be the exact right time to find a need and fill it as the headline suggests, but it certainly is time to consider the alternatives.          halalpiar

# # #

Check out and contribute to the daily growing 7-Word Story started 121 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

Yes, you’ll live. Take two aspirin,

and call me in the morning!

     I read a study that said something like 94% of all doctor and hospital visits, even to emergency rooms, are for (drumroll): reassurance! 

     The extent to which we all need to have our backs, shoulders and tops of our hands and heads patted while being told that we will live after all, and that everything will be okay, seems highly improbable in the face of what the exaggerated tv news coverage and drama series portrayals would have us believe.

     I mean who among us hasn’t cringed at the thought of being thumped onto stainless steel and wheeled like so much beef through the butcher’s back door, into the chaos and hysteria of ER, or Grey’s Anatomy, or House, or Chicago Hope (reruns), or General Hospital, thinking we’re at death’s door but still not be a priority case because others (jumpers, stab and gunshot wounds, drug overdose and heart attacks) are dying quicker? Aaargh!

     Anyway, these thoughts surfaced today in a “BURRIS UNIVERSITY” customer service training session I ran for 25 management team members of BURRIS LOGISTICS http://BurrisLogistics.com on the Delaware Technical & Community College www.dtcc.edu campus in Georgetown, DE. 

     Participants who volunteered feedback comments in the training room, and many who approached me during and after were particularly vocal about the reassurance values of the material and methodologies covered (including stress management, behavioral focus and choices, written communications and listening skills, and the pursuit of increased self-awareness as keys to dealing better with others). 

     Based on this writer’s firsthand experience facilitating over 500 management training programs, the participation and energy levels of this particular cross-section-of-management group from 15 different Connecticut-to-Florida BURRIS locations, was exceptional.

     And it was a genuine pleasure to be the designated deliveryman of reassurance. 

     Reassurance increases self-confidence. Increased self-confidence boosts feelings of self-esteem. The combination serves to eliminate or minimize feelings of self-doubt, inadequacy and skepticism that hold us back from making progress . . . even hard-charging entrepreneurs need reassurance. Reassurance triggers sales and builds customer loyalty.

     Don’t you as a parent evoke the same confident behaviors and obvious feelings of self-worth from a small child when you pat him or her on the head for “a job well done”? Doesn’t this patting business work wonders on the family dog? Don’t you like it when a spouse or partner or boss or customer pats YOU on the back, even if it’s just a verbal pat? And don’t you perform better?

     Reassurance works wonders. Try some today. See how many backpats you can give out in one week! A dozen? More? I’m sure you’ve got what it takes to be that generous with your (deserving of course) compliments!    halalpiar  

Special thanks for inspiring tonight’s post to Kirk Hoover, Atlanta, GA, Vice President of Business Development, and Wendy Singer-Lowry, Philadelphia, PA, Director of Purchasing for BURRIS LOGISTICS

# # #

Check out and contribute to the daily growing 7-Word Story started 120 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

You’ve only one year to live.

What do you do with yourself?

Your business?

     Far-fetched?  Hopefully, yes.  But possibly, no.  It’s often been said that all of life is simply preparation for death, and that all we ever do from the moment of birth, is begin to die.  That’s admittedly some pretty heady philosophical stuff that many of us shy away from thinking about. 

     But is it worth considering? 

     Of course (unless, that is, you have little or no regard for yourself, your business, your family and friends, in which case –assuming you are reading this– you are probably a hermit in a cave with a laptop, and it’s probably time for you to rub some sticks together and begin thinking about what’s for dinner!) 

     Okay, back to serious for a minute, what are the first three things you think of in answer to each of the two headline (in dark red) questions above?  What do you think about your answers?

     What about if those questions followed a revised headline statement that said: You’ve only 6 months to live . . . ? 

     Would your answers change?  How?  How much?  And what if the headline statement only gave you one day? 

     This exercise can be very useful in the thinking process of establishing both life and business priorities (as well as delegating, and decision making) because whatever your responses may be, they serve to push the envelope.  It’s hard to imagine choosing to spend time doing tasks of avoidance, and harder still to imagine assigning lesser values to the tasks that are most important. 

     By forcing your focus on this for a minute or two, you can almost always prompt yourself to assess and evaluate situations and options (especially stressful ones) more realistically.  You will certainly make yourself more productive (the way you are the day before you leave for vacation?) more often. 

     Yes, yes, I know, you might rather join the hermit hunting down some berries and a squirrel to BBQ.  (I’ve heard the furs can actually be quite warm, assuming you’ve managed to save them from a few dozen meals’ worth, and sew them together. Okay, Gorilla Glue.)

     So, give it a chance (not the squirrel fur!).  For a grand total of about 2 minutes of applying your mind to such a “what if” circumstance, you stand to gain a finely-tuned and highly accurate appraisal of what’s important and what’s not, and what should be tackled in what order.  It sure beats dusting file tops, alphabetizing your DVD’s, and counting out-of-state license plates in a parking lot!

     “Bah!  Dis exercise is nuttin’ so revealin’,” you might exclaim. 

     Okay, so take it one more step.  You with me?  Get a piece of paper out (I know, you don’t own any paper; well, borrow a piece!) and write out your own obituary notice.  Ah, now there’s a challenge.  Notice what you mention first and second and third (and last) about your life.  Pay attention to what you have to say about you.  THAT’s what’s important!                halalpiar  

# # #

Check out and contribute to the daily growing 7-Word Story started 114 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

SKIM, MEMORIZE, CHEW,

DIGEST, OR JUST DELETE ~~~ 

Here’s a short list of what I think were some of my best blog blurts for 2008.  If something strikes you and you want the whole story, just go to Archives in far right column and click on the month, scroll (and if the dates not showing, just click on next at bottom of the page)!

Anyway, here’s a compilation of hot headings . . . stuff that makes you think about where you are and where you’re going which, on the cusp of a brand new year, is probably a good thing for all of us.  A few more tomorrow.  But for now: 

1) Think and

2) Laugh and

3) Have a great (and safe!) New Year’s Eve!   halalpiar

“The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning-bug and the lightning.”  Mark Twain  5/1/08

“The solution to any group or organization problem lies within the group or organization that has the problem…No one knows you better than you…Knowledge is strength”  5/2/08

“Write a billboard–7 words or less with a beginning, middle and end, and be persuasive–that encapsulates what you want to express before you express it in a letter, business plan, print or broadcast advertisement, sales pitch, speech, short story, editorial, script, sermon, novel, poem, email, chapter…”  5/6/08

“If everyone in your company knew how to deal effectively with customers, you wouldn’t need any customer service reps!”  5/18.08

“A sale is made or broken in the first 10 seconds, and there is no such thing as a second first impression.”  6/1/08

“OPEN MINDS OPEN DOORS!”  6/4/08

“If you think your head is worth $24.95, buy a $24.95 helmet!”  7/8/08

“Life is more like baseball than any other sport!”  7/11/08

“Do you have all your marbles but can’t find the playground?”  8/6/08

“You ARE your attitude!”  8/15/08

“Your every action, your every thought, is your CHOICE!”  8/19/08

“We do best what we most enjoy!”  9/7/08

“Besides that they suck, meetings waste time; hold your next meeting STANDING!” 9/16/08

“Hustle your muscle — SOME action beats no action!”  9/24/08

“People need to be rewarded and motivated at the level of what’s important to them at the time.”  10/5/08

“The sooner you accept the ugly fact that you have to be a salesperson, doctor, the healthier your practice will be!”  10/10/08

“You have a stableful of race horses that act like they came from wagon-train school?”  10/13/08

“I’m tellin’ you, ball, next pitch . . . you gotta be a strike!”  10/20/08

“Just go to the basement and make more money!”  10/24/08

“Change the way you look at things, and the things you look at change.”  Dr. Wayne Dyer 10/29/08

“Take two talkwalks, get a good sleep, and call me in the morning!”  11/8/08

“Where laughter fails to heal, it never fails to ease the pain.”  11/13/08

“Sleeping With The Boss?”  (Family Business Ups & Downs)  11/22/08

“What one thing could you be doing better?”  12/1/08

“I coont efen spel untreeprenewer, an’ now I are one!”  12/6/08

“EVERY purchase decision is emotionally-triggered!”  12/12/08

“Is what you’re doing right this very minute taking you to where you want to go?”  12/27/08 

… and thank you, worldclass #1 novelist Dean Koontz for being such an authentic, inspiring, and upstanding human being! 

# # #

Check out and contribute to the daily growing 7-Word Story started 111 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

Is what you’re doing right this

very minute taking you to

where you want to go?

     You run your own business, or a number of businesses.  You know who you are.  You know you’re an entrepreneur but you don’r readily admit it.  (Why?  Some other time.)  Right now, what matters is that you step back for the couple of minutes it takes to read this, and pat yourself on the back.

     What’s the reward backpat for?  You deserve to appreciate yourself for believing in yourself.  And you should probably get a medal for keeping your ego in check enough to engage the “missing ingredient” help you need from those with the expertise to excel at the tasks you never mastered.

     You haven’t been squirreled away this holiday season assessing your past business moves and decisions and carefully designing your next gameplan strategy for 2009.  I know this because I know if you are truly the stuff entrepreneurs are made of, these are things you do weekly, if not daily or hourly. 

     While others are racking their brains with planning exercises, you are busy testing and trying new ideas and new twists on old ideas.  You do this trial and error thing all year long because there’s just not enough time to take your advisory board on a retreat weekend, or lock up in some hotel room for days on end talking each other’s brains out. 

     That’s time that could be spent doing it, right?   

     In fact, odds are you hate to think about or plan anything farther out than about 60-90 days.  You prefer not thinking past 30!  And you’d rather get in and out of a convenience store with breakfast to eat while you drive than to sit down in a restaurant for more than 15-20 minutes, or at home where you’d have to waste time cleaning up after yourself, except maybe on Saturday or Sunday, when you can move a little slower. 

     Shopping excursions you actually enjoy are probably limited to Staples or Office Max, and to Lowes or Home Depot.  I say all this just to let you know I get it.  I got it.  And, you, as independent a cuss as you may be, are not –surprise– alone.  I’ve been working with entrepreneurial whack-o’s like you most of my life because I love the challenge, high energy, enthusiasm, and turn-on-a-dime response level.

     What’s important to know is that YOU, and others who fit chunks of this profile I’ve outlined, are the catalysts in society that in fact make the world go around. 

     If it was not for you and other dreamer/doers we would surely no longer be a (at least partly) civilized nation on this fragile planet.  There would be no industry or marketplace or culture or technology to speak of.

     Now with all this positive fluff floating around, it’s also important that –to be and/or continue to be successful– you maintain a balance with reality.  This means you need to be forever vigilent about  recognizing one extremely critical entrepreneurial business factor. 

The foundation of your business rests squarely on shifting sands, and the stability of your enterprise is only as strong as your ability to remain flexible enough to shift when the sands shift. 

     Those who entrench themselves thrive only in corporate environments that lack this balance and awareness.  And you can only maintain your own ability to go with the flow by staying focused on which ways the moving targets move. 

     Is what you’re doing right now with your business growth, development, and presentation of itself (how it communicates its messages) keeping a step ahead of the pace within the universe of business you’ve chosen?  Is what you’re doing right this very minute taking you to where you want to go?

     In other words, for example: Are you making the best possible most-in-demand kinds of pizzas with the best possible ingredients for the market you most want to capture and presenting them at the price and service level that will usher in the sales you need to generate the profits you want? 

     REMEMBER:  Shifting sands work just fine when you’ve got a four-wheel drive vehicle, can deflate and inflate your tires according to how packed the surface is, have a couple of pieces of planking with you in case you get stuck, and are constantly monitoring wind, tide and precipitation (where appropriate), temperature and other weather conditions.

     Stay alert.  Don’t get hurt.  Build bridges, but don’t burn them.  Make sure the risks you take are “REASONABLE.”  Always imagine a “worst case scenerio” before you act. 

Remember your energy and the people around you in your life are your most importanat assets. Protect them by keeping on top of your stress, not under it!

halalpiar

# # #

See Nov 29th post (Nov Archives, far right) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.          # # #

Check out and contribute to the daily growing 7-Word Story started 108 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

     ‘Twas the day after Christmas, and all through the house, were new toys, new clothes, new computer and mouse. While I on my YouTube, Mama all a Twitter, forum posts on Face could make Rudolph jitter.

OMG!  What to our wondering eyes did appear but a pile of wrappings, half-filled glasses of cheer; some wine in this one; in the other, some beer.

Then out on the lawn, there arose such a clatter, it was junior’s new pull toy descending the ladder that Santa had climbed to get up on our roof when Blitzen drank beer and twisted her hoof . . . Okay, okay.  Enough! 

     It’s back to business and personal inventory time. 

     It’s that time of year to itemize, sort out, assess, adjust and go forward. 

•      So, what didn’t work this past year? (Not “why?”; that might take weeks to answer, just “What?”). 
•      And what, praytell, is working now? 
•      What needs to be eliminated? 
•      And what will work going forward? 
•      What needs to be reevaluated?  
•      What needs to be fixed?  Adjusted?  
•      Completely overhauled? 
•      What needs to be attempted? 
•      What needs to be planned? 

     Remember, this is YOUR business and YOUR self we’re talking about here, so ONLY YOU can decide where to go next and ONLY YOU can choose how to get there.  ONLY YOU know the real answers to all the questions about growing your self and your business! 

     And after hours of research and surveying, the bottom line is –dear entrepreneur, dear business owner and manager– that in the end, YOU must charge forward by experience, instinct, and informed subjective judgement.  YOU must take REASONABLE risks!

     What you choose as a course of action may be wrong, but YOU are the captain of your ship, and YOU can adjust the course you’re taking at any hour of the day or night, or simply put into port for a short layover to get yourself more focused if need be, simply by choosing!  (Since all behavior is a choice.) . 

     No excuses here.  Get hopping! 

     It’s YOU and YOUR BUSINESS that need your input and guidance and decision making as the 2009 bell starts to ring.  No one else can do it for you!                        halalpiar 

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.          # # #

Check out and contribute to the daily growing 7-Word Story started 107 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

One of the 27 million

                                  

auto industry experts

                                         

quoted this week

                                                               

. . . strongly recommends that as “The Big 3” hustle to try reinventing  themselves (assuming they’ve not become too gargantuan and convoluted), that dealerships should stop sounding so desperate, and start reconnecting with customers at a grass-roots level. 

     Good advice.  In fact, this is good advice right now for any and all businesses. 

     A December 2008 Corporate Communicator white paper published by www.bonmotcomms.com addresses what Bon Mot Communications refers to as “the low trust problem” in business today. 

     “Low trust” says this eloquently crafted document is rooted in the rise of irresponsibility that’s inherent in the delirious growth of social media networks, fueled by public “scandals and betrayals” in the midst of a global financial crisis, then layered onto “unprecedented demand for transparency.”

     What this thinking suggests to me, for business owners and managers, entrepreneurs, and professional practice principals, is that the time to choose to rise to the top is now!

     Customer faith and loyalty flies directly out of the kinds of industry and business leadership that fosters ongoing positive performances, that engages and accommodates customer bases, and that caters to and supports customer communities in clear and meaningful ways. 

     An old business graduate school professor of mine called it “the proof of the pudding.” 

     Like the famous commercial and cinema requests “Where’s the beef?” and “Show me the money!” (except with much greater consequence), uncovering the proof of the pudding means digging a whole lot deeper than mission and vision statements, deeper than promises and PR sound-bites. 

     It means demonstrating –again and again– a total commitment to cultivating your grass roots by delighting every single customer (including those you dislike and those who act wronged when they’re not) with every single encounter, every single day. 

     Hey, nobody said business success was easy to achieve and maintain.  Nine of eleven businesses fail in the first five years, mostly for lack of management skills, which include the ability to exceed customer expectations.   

     If you’re thinking this means lessons can be learned from customer-dedicated “Mom and Pop” approaches to business, you’re right! 

     If the small local grocery store doesn’t consistently provide customers with a little something extra –as the classic Bob Farell customer service training film, “Give ‘Em The Pickle” suggests– the small local grocery store will be gobbled up by giant supermarkets with bigger selections and lower prices. 

     And big companies that don’t give a little something extra earn low trust! 

     This coming week is the perfect time to take inventory of the attitude your business projects to others, and decide what you can do to start building or re-building or shoring up your own consumer confidence index.  It is, after all, all about sales, and customers who trust you because of your deeds will deliver your sales!  halalpiar 

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.          # # #

Check out and contribute to the daily growing 7-Word Story started 104 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

DRINK. LIGHT A CANDLE.

WEAR YOUR SLIPPERS.

BRING YOUR DOG.

     Like using up a yellow traffic light to get under and past it before it changes to red, this is the time of year to make the most of The Great American Work Slowdown that starts this weekend and lasts until New Year’s weekend’s hangovers have been adequately resolved (probably January 6th or 7th this year depending on whether you use Alka-Seltzer or not!). 

     What is that supposed to mean?  You saying to work while everybody else is partying?  No.  I’m saying take time to relax, take time to be with family (and bury the family-feud hatchets at least for a few tolerable hours), and take some time to reassess where your business is headed and how you’re going to get there.

     Now, I’m not talking corporate types here.  They get downtime all year.but have managed to convince themselves that they work hard and deserve it.  I’m talking about the all-American entrepreneur business owners and managers, and professional practice principals — those who thrive on stress, work 6-7 days a week, and have the ingenuity to make a go of anything that comes along.  If you’re it, you know it.

Take time to assess where you’re headed . . . “Where you’re headed” as in goal adjustments.  Are your goals/objectives specific, realistic, flexible, and due-dated? 

If all four of these criteria are not present by the way, your goals/objectives are simply Disneyland fantasy wishes that are wasting your time, money and energy! 

Take time to reassess how you’re going to get there . . . “How you’re going to get there” as in strategies.  What are the thinking avenues you’re going to take to reach the goals? 

If you lock in both of these, the only place you can fail is with the tactics you use to execute the strategies to achieve the goals — and tactics can be changed in two shakes of a lamb’s tail (which is pretty damn quick if you’ve ever seen a lamb’s tail shake!)

     S L O W   Y O U R S E L F   D O W N. 

     Wear your jeans and take your slippers with a giant cup of coffee or bottle of wine or some sipping brandy.  Park your car somewhere out of sight.  Lose your cell phone.  Play some background music you like.  Light a candle.  Bring your dog.  Take advantage of empty email and voicemail in-boxes. 

     Quiet time in the office can work wonders.  You’ll astound yourself with how much you learn and create and plan when nobody else is around.  You’ll get more done in half a day than you normally would in an entire week. 

     Remember all behavior is a conscious or unconscious choice.  Make a conscious choice to treat yourself to some private quiet business think time.  Oh, and do make written or tape-recorded notes of your rendezvous with your SELF!  They’ll make a great launchpad for your 2009 opening bell!    halalpiar    

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.          # # #

Check out and contribute to the daily growing 7-Word Story started 102 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.