YOUR CLOCK IS TICKING.

ARE YOU?

Get your eyes off this blog post for just ten (10) seconds and look around you! Serious. Turn around! Scope it out! Look at what’s behind you! Go ahead! I’ll wait.

What do you see? And do you all of a sudden hear or smell or taste something you didn’t notice when you had your face buried in your screen? Odds are you hate, or are afraid of, looking behind you. Why? Because doing that puts you in touch with the awful or distant or useless or sad or irrelevant past.

Perhaps your unconscious mind is simply trying to get you to be so busy racing for the finish line, you have a “no-time-for-that” excuse for avoiding intimacy with others, or situations, or your self? So you may be acutely aware (or–the other extreme–) completely unaware of your clock ticking.

But the bigger question is: are YOU ticking? Are you so absorbed in making the most of every minute that you lose track of what you’re actually doing, where you are, what you’re looking at, hearing, tasting, smelling, feeling?

Do you spend so much time looking so far ahead of yourself so often, that you forget about eating, or sleeping, or using the bathroom? Do you push yourself to achieve so much that you lose track of appreciating what you have already made happen?

It’s one thing to be independent and self-sufficient and yet quite another to barricade yourself into a brain-numbing tunnel of private pursuits. Some scientists may be . . . but great entrepreneurs are not and have very rarely been . . . hermits. Working in a vacuum makes it hard to breathe.

Besides instinct and all the “hustle” traits we hear about, the cornerstone for successful entrepreneuring is successful networking. Referrals come from networking. Ideas come from networking. Strategic partnerships come from networking. Marketable product and service enhancements come from networking. Investors come from networking. Sales come from networking. The contacts we truly need in our lives come from networking. Hermits don’t network.

No, social butterflying is not the answer. Engaging with and helping others with their pursuits is a great thing but if you don’t make a point of learning from such experiences, you are essentially helping others from a position of weakness, and that’s not much help to you or to those who win your good intentions.

No one can function as effectively by her or him self with running a business, a family, even a career, as he or she can with the support of a network.

Business and professional practice people exchange business and professional practice ideas by email and text messages and on sites like LinkedIn and Referral Key and Merchant Circle to help one another start, grow, expand, downsize, revitalize and re-invent, but nothing replaces face-to-face and telephone-voice-to-telephone-voice for effective networking.

So the solution is simple: Stay grounded in the “here-and-now” as much as possible. (Deep-breathing helps.) Telephone and in-person network whenever humanly possible. The challenge is in disciplining your SELF to build these practices into every day. Three weeks of consistent effort can turn your life around.

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Hal@Businessworks.US    931.854.0474

ENTREPRENEUR ON THE FENCE

Like stunned fish floating aimlessly to the surface after an underwater explosion, corporations and colleges lacking entre-preneurial mindsets have been equally lifeless for decades . . . standing on the fence, trying to decide the next move. But, Aha! That is now changing.

UNLIKE entrepreneurial thinkers and doers (who have long known that an “ostrich attitude” only produces a head-full of sand), corporate and campus leaders –for very different reasons– have failed for decades to embrace entrepreneurship as a viable management methodology.

Shell-shocked by a quicksand economy, slippery-sloped job ops, and blink-of-an-eye marketplace changes, big business and academia are now beginning to regain consciousness as corporate and campus entrepreneurship training centers, programs, teams, and projects are rapidly moving front and center.

Reality is that America’s businesses and institutions of higher learning can no longer afford to manage from the “analysis paralysis” platform that requires months of committee meetings to recommend action instead of simply acting and adjusting immediately, then acting and adjusting again.

It takes an entrepreneurial mindset to dig out of the holes corporate managers and academic administrators have found themselves embedded in . . . to be airlifted out by technology-piloted choppers if need be . . . and accept the fact that entrepreneurial ideas, actions, instincts, and traits are yet again tantamount to paving the way for economic rebirth.

As quickly as we once reined in or abandoned Theory X, Theory Y, Theory Z, One-Minute Manager, Quality Circles, MBWA, Just In Time, Empowerment, Assertiveness Training, Anger Management, Lean Management, MBO, BOSCARD Management, and a hundred other such success fad formulas and piecemeal methodologies . . . we have come full circle from the 1980’s to realize we must think like entrepreneurs and act like entrepreneurs to truly make a difference!

CORPORATE ENTREPRENEURSHIP

The perpetual champion of management success, CORPORATE ENTREPRENEURSHIP, was billed in 1981 training program promotions by this blog post author, as:

“the new tack in the race for innovative business solutions that work”

— and reinforced by INC. Magazine‘s Executive Editor Stewart Alsop II (in April 1981):

“Entrepreneurship is in, it’s hot . . . a renaissance in American society, especially for entrepreneurs now buried in large corporations.”

Regardless of size, sales, or clout, if your business or academic organization is not already riding the new, revitalized 2015-2020 entrepreneurial wave of “Reality Success” that builds cruise-control managers into enlightened decision makers, you can be sure your competition is!

When it’s time to put more heart, more walk-the-talk attitude, and fewer politics into your business –to  ignite dormant organization spirit and foster more innovative business and market leadership thinking– CORPORATE ENTREPRENEURSHIP coaching and hands-on training can be your answer.

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Hal@Businessworks.US    931.854.0474

America Needs

Entrepreneurial Leadership

It’s time for another Teddy Roosevelt/Harry Truman/Ronald Reagan to step up to America’s leadership challenge. History has shown us that “more of the same” leadership style following in the “too big for your boots” footprints left behind by prior leadership has produced either a false sense of progress and security, a lethargic aura, and/or a cavernous hole “too big for the planet’s britches.”

The days of corporate, governmental and politician “muckity-mucks” and their analysis paralysis approach to problem solving have long passed. This is 2015 and “We the people” can no longer endure those we elect to represent our interests wrongfully.

As a country and as American citizens, we simply cannot any longer tolerate elected representatives of the thinking that literally stomps on and casually pushes aside adhering to the very tenets of the Constitution that has made America great . . . the same feeble-minded political-payoff-and-payback representatives who then proceed to excuse their behaviors with shoulder shrugs and palms-raised declarations that “I tried! And, besides, it’s someone else’s fault!”

We are far beyond the point of receptivity we’ve naively granted to those who challenge and undermine our Constitution.

We are long past acceptance of those who see fit to substitute their own delusional self-indulgent needs in exchange for that which binds and ensures us of the rights to freedom of life, liberty and the pursuit of happiness. We are weary of the lies, deceit, blame, second-guessing, unresponsiveness, societal repression, citizenship indignity, false-alarms, and global disrespect that now shrouds our nation.

So where can we turn for restoration, reconciliation, and re-kindling of spirit?

Let’s consider the perceptive, “say-it-like-it-is” and “Git R Done!” attitude of an entrepreneur. Let’s face it: we have no other worthwhile choice at this point in history — not if we are serious about the survival of our children, grandchildren, and great grandchildren.

Small business owners and managers understand this need to untangle ourselves perhaps best of all. It’s called adaptability, tackling priorities, turning problems into opportunities, moving forward– entrepreneurial leadership! Business owners and operators who fail to do this, fail.

The truth behind the old expression: “Words do not cook rice” is something every entrepreneurial thinker/doer knows from experience. Certainly our Congress (and, in varying degrees, every government agency) fails to understand that revitalization time is here. Now. There can be no better nor more effective force to drive the realization of filling this need than a proven entrepreneur, one with the fortitude and courage to walk the talk.

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Hal@Businessworks.US    931.854.0474

GET YOUR GLOVE.

GET IN THE GAME!

We’ve all read inspirational quotes from the likes of Einstein, Edison, Disney, Ford, Mother Theresa, Jobs, Gates, Gloria Steinem, Lincoln, Knute Rockne, Billy Graham, Reagan, Oprah, Churchill, Mary Kay, Dyer, Denis Waitley, Brian Tracy, Fritz Perls, Zig Ziglar, Vince Lombardi, JFK, John Glenn, Mr. Rogers, Helen Keller . . .

We’ve read hundreds (thousands?) of different interpretations of “THE” 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, and 12 “WAYS” “METHODS” “STEPS” “KEYS TO” “RULES” “COMMANDMENTS” “TIPS” or “BEHAVIORS” we must follow, or “SINS” “MISTAKES” “ERRORS” or “TRAPS” we must avoid “TO SUCCEED.” They headline endless online posts, each proclaiming more author-self-anointed-authority that the next.

We know from our observations of friends, family, and associates that “10 or 20 years of career experience” is often simply one year of do-nothing actions repeated over and over for 10 or 20 years.

And from all of this—and more—we’ve learned to smile and sit up straight, to not “make waves,” to “hold our tongues,” and to “accept the life (and struggles) that have been given to us,” to “be patient and wait out the storms,” and—when in doubt—put together a committee to study the question. Sure, you may feel like you have to play the hand that’s been dealt to you, but you chose to get in the game, and you can choose to get out!

It’s worth remembering that every sunrise—yes, including today and tomorrow, and the next day, and the next—is a wakeup call to action, a new opportunity for each of us to do the best we can do, be the best we can be . . . make a difference with our lives.

And since all humans have imperfections, it’s hard (and probably impossible) to even try to do and be better every day without a daily assessment of where we are at the moment and how (what was the process we used) to get where we are right now.

How can we change what we don’t know exists? Or when we don’t know how it got that way to begin with? How can we get where we’re going if we don’t know where we’ve been? How many of us can take apart a faulty machine-engineered appliance we have no working knowledge of, repair it and put it back together?

How can we change (Yeah, I know, a link to “10 Steps.” Sorry ;>) something without thinking through the steps of how we got there in the first place (i.e., what are the how-to’s, NOT what are the reasons)? Taking a quick daily personal inventory is one answer. Even heavily-experienced, well-trained pilots review checklists prior to takeoff.

The practice of daily checkups is the foundation for the attitude that drives every entrepreneurial mindset . . . that every problem is an opportunity! Trust yourself!

“Get busy livin’, or get busy dyin’. . .
If you’re not moving forward,
you’re moving backward.”

– Reid Hoffman, Cofounder/Chairman- LinkedIn (From the 2012 bestselling business book, the start-up of YOU, by Hoffman and Casnocha)

SO GET YOUR GLOVE,

AND GET IN THE GAME!

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Hal@Businessworks.US    931.854.0474

When it’s time to eat grass,

get out of the mud and weeds!

You’ve been bustin’ butt to get where you are, and you can’t even find the tunnel, never mind light at the end of it! That’s the nice way to say you’re feeling spent and discouraged. But the truth is — guess what?– you are CHOOSING to feel spent and discouraged! “Spent” and “discouraged” are behaviors, right? And since all humans are born with free will (although some undoubtedly approach dubiousness), humans (yes, even entrepreneurs) all CHOOSE their behaviors.

So now you think you’re going to get lectured? Don’t choose to think that. Choose instead to enlighten yourself. The choice is just as easy, and it’s light-years  more productive. We make choices every minute of every day — from when to wake up to when to go to sleep, and everything in between. HA! And you thought it was just a matter of eggs or cereal for breakfast . . . or whether to sneer, snort, scowl or smile at someone else who chose to be bitchy.

Nope. No lecture here. Just shared awareness based on being an entrepreneur, and working with 2020 entrepreneurs. The bottom line is that the vast majority of entrepreneurs I’ve experienced haven’t a clue about the right time to make their move out of the weeds and into the sunshine-filled pasture, where healthy grazing beats hanging around in mud and weeds infested with mosquitoes. And I won’t even mention the malaria word here. OMG! So many choices!

So, seriously, where does your business live? When will you choose to move it? Where? How?

Our choices are conscious or unconscious. Sometimes the consequences pop up years later. Goal-setting can spare us a lot of “choice” surprises! Are your goals legitimate? They meet all five essential criteria? They are specific, realistic, flexible, due-dated, and in writing? If they are not all five, you don’t have goals; you have a meaningless, nonproductive wishlist. Why would you choose fantasy when choosing (meaningful, productive) reality is just as easy?

Choosing when and how to get your business out of the mud and weeds is not a matter of betting the farm. Entrepreneurs take only reasonable risks. It is a matter of what I call “Opportunity Vigilance.” When you keep focused on making your idea work and on taking advantage of opportunities that represent growth, you are choosing to put yourself and your business in a position of readiness to head for the sunshine-filled pasture where work becomes fun again.

Unless, of course, you’re a FAKE Entrepreneur?

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Hal@Businessworks.US    931.854.0474

GOT A GENIUS MESSAGE?

GOT GUTS?

FEARLESS MARKETING is not about thumping your chest or flailing your fists wildly about before even stepping into the ring, the key, the batter’s box, or up to the tee, the net, or line of scrimmage.

Neither is it even about performing these kinds of antics after knocking down an opponent, making a slam-dunk, hitting an extra-base hit, sinking a putt, forcing a bad serve, or rushing for a first and goal. Sorry, truth is that you’re NOT Spiderman or Wonderwoman!

Being FEARLESS doesn’t mean being insane! It’s about stepping up and out as uniquely, as wisely yet brashly, and as customer-consciously as possible.

In the mid-late 60s, a creative marketing genius named Tony Isadore –then with the great Madison Avenue advertising agency, Young & Rubicam–came up with what was, at that time, unheard-of, earth-shattering language to headline an all-out media (TV, radio, print ads and transit signs) campaign to raise donations for The New York Urban Coalition, The message: “GIVE A DAMN.”

Risky business for those involved. Many thought the use of “DAMN” would be putting careers on the line. Yet the word happened. And because it was deemed by the public as appropriate for the purpose, it became a resounding success.

There is a time and place for everything, but the trick in FEARLESS MARKETING is to be that one step ahead, to anticipate what will work and how far to go in making it work. This is not to suggest ferreting through lists of prospective curse words to throw into your marketing and branding programs.

It is simply to make the point that when we look just far enough into the immediate future, with the right eyes (!), at the right market, we can almost predict an unusual word choice that will “click” with prospects. “GOT MILK?” and “DO IT!” and “IT’S IN YOU” and “LOVIN’ IT” and “THE REAL THING” all come to mind as two or three-word, double entendre messages that have made colossal sales.

And it’s hard to beat the great social media names (GOOGLE, Twitter, Facebook, and LinkedIn) that are in themselves, sales messages, and have even gained acceptance as verbs!

But, ah, be aware that none of these (or I’d venture to guess that any great, short, FEARLESS MARKETING messages) EVER just popped out of someone’s back pocket. Marketing messages that step up and out, that make a difference, that work, typically require re-working, revising, re-thinking, re-writing hundreds if not dozens of attempts, over considerable periods of sleep-on-it time.

So if you’re paying someone to produce the winning combination of words, be patient. Great branding never happened overnight, and if you can think of exceptions . . . you’re going to be wrong 99% of the time! If you think you can produce the perfect words yourself, become a copywriter . . . but don’t give up your day job!

FEARLESS MARKETING is not just the creation of a message. It’s also having the savvy and guts that underscore the message of FEARLESS! (the stage musical), which, applied here, translates to: If the risk involved is reasonable, run the DAMN marketing. FEARLESS MARKETING ignites FEARLESS SALES!

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

If you’re

IN business, get OUT of Facebook.

Like every other niche in life, undoubtedly, there are those dwelling in and passing through the halls of business who will be quick to dismiss this post (especially Facebook employees). But as Shakespeare once said: “The truth will out!”

And the truth is: If you own and/or manage any** business, and you’re actively involved with Facebook:  you are wasting your time and energy. And lost opportunities are probably costing you more money than you would want to believe. [**any except perhaps retail]

Facebook does appear to serve as a meaningful distraction for government, corporate and academic employees. And given the boredom of that typically committee-cluttered, no-sense-of-urgency career existence, the attraction/diversion is understandable. But for entrepreneurs, Facebook is an unproductive addiction. It is simply not worthy of your attention, or even your interest, never mind your active indulgence. It literally eats up your clock!

“Yes, but,” I hear some say, “it’s the only way I can find out what my kids/grandkids are up to!” Then settle for it being a weekend addiction. Going to Facebook ANYtime between rise-and-shine Monday and nighty-night Friday is like a visit to the dentist for business owner/ manager Facebook fanatics. They too often end up holding their numb jaws while the Novocaine wears off when the reality comes home that time and energy and money has gone a-wasting.

“Okay, so Twitter is better, right?” Is there any difference in being obsessed with Twitter for any reason other than to promote your business interests (which is likely to be far better accomplished, btw, on LinkedIn) . . . or with being obsessed with the news (unless you’re in the news business)?

Bottom line: If you’re a genuine entrepreneur, you’re not spending spare time with anything other than your health and spiritual well-being–whatever that may be for you–and loving and growing your family and a few select friendships–whatever that takes.

Slice your pie the way you see fit. It’s your pie. It can be big, small, flat, mountainous, firm, gloppy, round, square, multilevel, whatever works for you . . . but don’t pretend it’s not a pie! We choose our pie. We choose our behavior. We choose our stress by choosing to set ourselves up for it. Think hard about the last time you didn’t feel 100%. What were you doing/thinking/saying shortly before you lost sleep/felt edgy/got sick?

When the stress becomes DIStress–with never enough time in the day for your pie, your family, your health–don’t react. Respond. Ask yourself HOW you choose or chose your stress? Then make a different choice. Maybe it’s time to change the way you see or slice your pie . . . or the way you breathe?

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

HOW TO SELL TO ZOMBIES

A recent study purports that: people are now spending more hours per day with
electronic devices than they spend sleeping!

Draw your own conclusions. Regardless of the details, it’s true that we ARE rapidly becoming a planet of ear-budded Zombies… not the Stephen King kind, thank heaven, but the daily, impersonal- and-unable-to-know-how-to-relate-to-others, heads-down, technologically-addicted, kind.

So, how do we sell through preoccupied minds? And regardless of titles, we’re all in sales. (Don’t we all “sell” ourselves to others all day? Every day?) And how hard is it to get cash, a date, acceptance, when our prospect’s mind is mid-game, mid-text, mid-music, mid-call?

Okay, so how do we sell to Zombies?

Today’s sales professionals have to work much harder at gaining undivided attention. But some of the most hard-charging salespeople turn to jellyfish at the thought of having to insist on having undivided attention before pitching their wares. Fear of being too intrusive? Fear of losing receptivity?

Bottom Line: You must eliminate more distractions than you think you’re capable of. In order to do that, you must take the risk of being pleasantly assertive before you start your spiel/pitch/presentation.

This translates to being like church, the movies, and pilots on takeoffs and landings — request your prospects to turn off their cellphones, tablets, laptops, intercoms and Dick Tracy wristwatches before you get going. Oh, and (unless you’re doing an online/on-screen presentation) make sure you do too!

External sounds and sights
distract internal reasoning

When did you last purchase something from the person in front of you while reading or sending a text message, making or taking a call, watching TV, or when others around you were doing that? It’s close to impossible to make a sale in an audio/visual-cluttered environment.

If you have a persuasive message to deliver, avoid noisy or TV-mounted restaurant settings, concerts, parades, movie theaters, shooting galleries, oil rig sites, airport runways, football games, school playgrounds, fire stations, the stock market floor. Staticky phone line or hectic office? Call back.

If the products or services you’re selling involve or produce sounds and/or moving images, demonstrate what you’ve got, then shut it/them down to talk. If you’re outdoors, suggest strolling to a quiet area.

High tech/electronic Zombies are not a lost cause

unless you allow them to be. Sales are your lifeline.

Don’t choose for interferences to beat you. Ask

prospects to step into the hall, or if you (or they)

can find a quiet room or area for long enough to

make your sales points.

Remember the age-old “AIDAS” marketing formula: Attract Attention; Create Interest; Stimulate Desire; Prompt Action; Deliver Satisfaction. It’s hard to do any of these with electronic verbal and visual interferences on the surface (or under the table), or in people’s pockets.

All common sense?   Perhaps . . . IF you’re riding the electronics tide, fully conscious of your day-to-day environments, firmly embedded in here-and-now thinking, and recognize a Zombie when you see one!

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Thank You to FEARLESS, the musical [www.fearlessthemusical.com] for the last three words and some of the clout of this post!

While some political leaders may doubt that FEARLESS Strategic Planning (FSP) is what the U.S. Government needs to be doing more of right now, it is certainly what every professional salesperson needs to be focused on at least once a week—and more likely, every morning!

FSP is partly back to that old adage for success that we can only ever get to where we’re going when we have a map or, as present day technology dictates, a GPS or mobile map app. But the difference is in the name. It must be a FEARLESS map and we must follow it fearlessly.

Sales professionals have a tendency toward squeamishness, avoidance, nay-saying, and self-doubt when they head off into what constitutes new or uncultivated territory . . . or when they need to circle around and come back to the doorstep they once left feeling inadequate, defeated or threatened.

The solution to these mental roadblocks is to pick yourself up, dust yourself off, take a deep breath, smile like you mean it, and get back on the horse that threw you (or whose clomping, stomping, snorting, glaring, and big teeth have kept you jittering at a cautious distance).

First off, no customer or prospect knows more about you, or your product or service or concept . . . than you! Secondly, anyone (or group) putting out defensive arm-folding or “I think I know more than you” pyramiding of fingers, is simply afraid of making a bad buying decision, so take these as signals that your job is to help them feel more secure about where you’re leading them. Back out of your pitch long enough to break down some of these resistant postures. Tasteful humor helps.

Thirdly, and most important: you got to where you are because you have a gift for knowing the right things to say in any sales situation. Rely on that. Trust yourself. Reach inside and appreciate what the real you is all about. Then, put it to work. Being FEARLESS means being authentic.

When you plan your weekly and daily strategies, plan them with a positive attitude and an air of authenticity. When you dig into your areas of strength and build energy and genuineness (vs. boredom and phoniness) into your words and actions, you are being authentic . . . FEARLESS!

How to get to that point? Work at it. Stop giving up on yourself. Cultivate everything you can think of that builds and rebuilds your sense of determination, gumption, fire. Never stop learning. Every problem is an opportunity. Strategize from your mind, but act and speak fearlessly from your heart!

Every day you begin with FEARLESS Strategic Planning will bring you increased health and happiness and success. Your words and behaviors are always your choice. Choose to be FEARLESS. Choose to make it easy!

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Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and make today a GREAT day for someone!

What I’ve Learned About

FEARLESS Selling!

Speak up for what you want. If you don’t spell it out, no one will ever know where you want to go. Solicit feedback.

When you state a feeling, opinion or belief, SAY that it’s your feeling, opinion, or belief…instead of implying that you’re stating “facts.” Imagine standing in your listener’s shoes.

STOP saying “all” and “every” and “ever” and “never” because you’ll start to believe yourself…and others will start to doubt you..

When others tell you your idea won’t work, don’t believe them. Instead, give it a goal and a strategy. It’s easier to move forward with a map.

STOP, LOOK, and LISTEN isn’t just for railroad crossings. Ask questions, observe and listen hard. But as Einstein said, “all we ever have is limited knowledge”…so when it’s time to move on, go with what you know!

Turn off the news. Bombardments of negative, tragic events will invade, disrupt, corrode and corrupt positive attitudes. INSTEAD: Sing. Dance. Read. Laugh. Play. Walk. Take pictures.

Positive attitudes are preserved when you respond instead of react. If you don’t react, you can’t over-react. Learn to blame less and forgive more.

Stop worrying about how you look and pay attention to how you behave. Entrepreneurial leaders instill confidence and inspire action no matter what they wear. Contrary to popular myth: Clothes do not “make the man.”

Look everyone and every thing in the eye. Good contact, not staring. Looking at your feet or over someone’s shoulder broadcasts ambivalence and fear…feelings that fail to: sell, instill confidence, inspire trust, communicate authenticity, show interest.

When the competition gets tough, get tougher by being better informed, by delighting (not just “servicing”) your customers, and by being honest.

Keep your eyes and ears alert, and your mind open. Take more deep breaths to keep your SELF in the “here-and-now” as much as possible . . . because success is the journey, and expectations breed disappointment.

Remember your family, your friends and how to laugh. Above all: Trust your SELF!

Live. Love. Make it easy.

 Some concepts inspired by www.FEARLESStheMusical.com

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Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and Make today a GREAT day for someone!