YOU’RE 40-50 YEARS OLD?

There goes your past. Here comes your future. But
it’s only this minute—this very split second as you
read this sentence—that counts!

Popular observations about your age:

YOU’RE 40-50 YEARS’ OLD

Now you’re getting serious about life. You cut your hair and consider the economies of a wig vs. hair transplants vs. shaving your head. You buy your first wrinkle cream and think about Botox. It doesn’t take more than a backache or two to realize you’re no longer the superwoman / superman you thought you were, but you will no doubt continue trying to prove otherwise—switching perhaps to “softer athletics” like pinball, slot machine pulls, darts, bathtub backstroke, and computer solitaire.

You’re still haunted by being covered with lettuce, smothered in mayonnaise and stuck like a pickle in the middle of the parents/kids sandwich . . . trying to break through the crust and please the whole world as you get chewed first on one side and then on the other. You probably thought you were over the hill when you were thirty, but now, well, “It’s the real thing!” . . . You worry more.

When you lose a close friend or family member, it gives you cause to pause. You rethink your job, church, life, love, yourself as well as where the hell you’re going, and how long it’s taking to get there. Retirement planning? Nah! That’s a long way off.

Earning a decent living has turned out to be harder than you ever imagined. Maybe you should do that year-with-a-yogi-mountaintop-meditation deal? Marriage or roommate relations get rocky. Your own or parent health issues command the stage center spotlight.  Healthcare insurance options suck! You sleep less. You start eating more yogurt and granola, but struggle with the booze, coffee, anything chocolate, bread and butter. Sometimes you feel like you’re playing football on a chess board. Try answering this: “What Sport Is Your Business?”

Having your own small business is looking more attractive. You decide to test the waters with a weekend garage-based product business or bedroom-based consulting service. The startup costs are staggering. You consider seeking investors or a rich partner. Somewhere you learn that when two partners agree on everything, one is not needed. Two investors you speak with want 65% of your business. No way! Way! No way! Way! No way! You go it alone and sweat it out. Welcome to entrepreneurship! Are you spontaneous enough?

REALITY IN LIFE AND BUSINESS:
Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

WATCH THIS BLOG  FOR THE NEXT 3 WEEKS
FOR YOUR AGE COMMENTARY~~~ NEXT WEEK: 50-60
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Hal@BusinessWorks.US   or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

Marriage or Business . . .

RFPs WASTE TIME,

MONEY & ENERGY

A. RFPs done by or for an entrepreneur
B. RFPs done for the government
C. RFPs done by or for a marriage partner
D. RFPs longer than one page
E.  RFPs that require attachments

Here’s the bottom line for each:

1.  Odds are that any entrepreneur who asks for a formal RFP (Request For Proposal) is likely to be an insecure pompous ass. In fact, unless you’re selling psychotherapy services, you probably shouldn’t waste your time. These individuals are either playing control-freak games or they are looking for free strategy outlines to follow… or to get you to do the strategy work for free that can then be passed along to someone else to follow who lives closer and is cheaper, or who can be more easily manipulated… and/or a relative or friend or “undercutter” who will execute YOUR proposal outline at a much lower fee.

Any entrepreneur who responds to an RFP with anything more than a one-page proposal (no, not two sides of one page, and not one and a half pages) isn’t worth her or his salt because getting the job done requires being concise. Entrepreneurial proposals longer than one page immediately telegraph that you don’t know what you’re talking about!

2.  Government literally invented these things. RFPs are how government people get outside vendors and especially service businesses to work their brains off for free! If you’re an entrepreneur, you might rather want to die than jump government agency hoops and run their gauntlets. Government workers aren’t smart enough to be in your shoes, but they are experts at manipulating innovative thinkers to struggle with solving government problems. 30-page RFP questionnaires are not unheard of. Typically, you’ll provide everything requested before learning that you—now out of breath with burned feet—are not being awarded the project. And why is that?

Why? Because, unbeknownst to you, the work contract is being awarded to a White House cousin or Senator’s housekeeper’s sister or Congressional Representative’s biggest campaign donor’s son who just flunked out of dog-walking school, or the Governor’s favorite niece’s boyfriend or the state representative’s brother-in-law’s sister-in-law once removed, or the Mayor’s mistress’s dog trainer. “HA!” says you, “not a chance!” Don’t bet the farm on it! After all, can you think of one reason a government employee should care about any private business that can’t  influence the powers that be to help keep that person’s job intact?

3.  Okay, the marriage partner thing. That really shouldn’t take even a semi-conscious human being to figure out that having to request a marriage proposal from someone is probably not the healthiest indicator of marriage startup success… especially if it’s in writing. Oh, not talking about prenuptial agreements here, which have their advocates and clearly seem to fit some circumstances. I’m talking about formally requesting a proposal. And, I mean, what do you do with such a thing? Does it include a deadline? A budget? 27 pages of attached supportive evidence and diagrams? Really?

4.  A proposal for ANY thing that needs to be longer than one page is simply not worth submitting or accepting. Proposals are, after all, opportunities for those who request them to identify quick-thinking, quick-on-their-feet experts who don’t need to reinvent the wheel or describe every minutia detail of how they’ll attack the problem. By the same token, those who respond to RFPs need to demonstrate their expertise with a no-words-wasted outline of recommended actions that are crisp and to-the-point. Or are you too complicated?

5.  Oh, yeah, attachments. Fuggetaboutit! Diagrams, bibliographies, source listings, examples, past clients? Delete, delete, delete. If a request source doesn’t know you or have found out about you separate and apart from the RFP, the RFP isn’t the place to start getting known. Best advice? Move on!

SUMMARY: Time, energy, money, and opportunity loss are all likely to occur for those consumed with completing every detail of a typical RFP. More secure, more definite, more fun and more challenging new business results can probably be realized by making a concerted effort to convert sales from your existing pipeline. Leave RFPs for medium and large size enterprises that can more easily afford to take it on the chin when the bottom falls out. Make today the time for change!

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Hal@BusinessWorks.US   or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!
Make today a GREAT Day for someone!

Is Your Star Falling?

Even once you accept and get past the awareness of every behavior being a choice, self-doubt doesn’t simply float away off into the ozone. And similarly, pats on the back, “Go get ‘em, Tiger!” coaching, and double booze drinks can feel like gasoline drips flaring up out of your emotional bed of glowing embers.

Even when you know that every circumstance—regardless of intent or time period involved—is the result of a conscious or unconscious choice, you will not necessarily feel reassured about your own sense of stability. You’re more likely to hibernate, or beat yourself up, or do or say something stupid.

Your concept of yourself as a leader or as a mover and shaker, or as The Wizard of Oz, is bound to crumble to some degree at some point (or points) in your life. You are, after all, human. And emotions, after all, are not logical.

So, did this post’s four-word question headline catch you in time, or have people around you already been suggesting vacation destinations and urging you to “chill,” “get out more,” or “get out of Dodge”?

How can you turn this around?

• First, stop whining, bitching, complaining, blaming, punching walls, and—if you’re a thrower—you may want to consider a temporary switch from glassware and your fine china, to Styrofoam.

• Second, question your intents and motives. Ask yourself what’s at stake? Your survival? Your health? Your ego? Your relationship? Your business? Your career? Your family? All the money you have in the world? (Hint: If any of these were probable, you wouldn’t be reading this now.) How about “HAPPINESS”?

• Third, accept the fact that, considering the odds, it’s not likely your upsets are permanent, never-ending, all-inclusive, irreversible, or literally Earth-shattering. It’s probably just that your brains are scrambled eggs and your musculoskeletal system is JELLO. So, think substance!

Pretend your flight is overbooked and over-cargo’d and you need to toss your baggage off the plane in order to get where you’re going. Go ahead. Toss it! If it’s not life or death, just let go. You’ll be surprised at how liberating that can feel.

Next, decide the three most important things to you in your life and list them in order of importance. Then add the next seven items. There you have it . . . your “TOP 10.” This list alone warrants a brief time-out celebration (Uh, sorry, no shots or drugs — just a few whoop-de-do’s will be fine!)

Now, unless you’re on the edge of a cliff, racetrack, or a quicksand pit, take a step back! Look at where you’ve been these past two minutes. Think about where you need to go and what three different ways there are to get there. Take one. GO! If it doesn’t work, you still have two shots left! And one will work!

Congratulations on catching your falling star and for coming a long way (Baby!) from this blog post headline. You may want to consider one last thought:

“A word to the wise is sufficient.”

(Origin unknown . . . but if you are, it is!)

The longer and more energetically

you look for venture capital, the

quicker the likelihood your new

business will go down the tubes!

The process of seeking startup funding is like trying to put the roof on a new garage that you’ve already rushed to park in… but that has no studs in place or foundation to hold them. Advice: If you’ve gone this far, don’t be sitting in your car, especially if it’s a top-down convertible. After coaching 500 successful launches, I know whereof I speak.

With extremely few exceptions, I have found that the physical, mental, and emotional drain an entrepreneur experiences while chasing money ends up costing so much in time, energy, attention, out-of-pocket expenses, and lost opportunities, that new business ventures are often thrown under the bus before they can even get reach the intersection.

USE your time/money/energy instead to make your ideas work. When you ignore your finances and focus on making your idea work, on the market you’re going into and on the marketability of your product or service, money will come to you, seemingly out of nowhere and from sources you might least expect.

Don’t let others (including TV programs like Shark Tank or websites like Kickstarter) fool you into thinking that formal business plans, for example, are the answer. They’re not.

I’ve written scores of formal business plans, some of which raised many millions of investment dollars. But those winning plans were for established businesses seeking capital to expand. And they took four to six months to write. That’s a big chunk of time to not be head-down-and-charging-forward with birthing your business.

And all formal business plans cost some substantial dollars for professional fees (CPA, attorney, writer, researcher, printer, etc.). Well, what about offering those folks equity? you might ask. Think hard about that one. Even if they love you and your ideas, they got where they are by charging big-time fees, and your credit sheet, charging for telephone time, for example, won’t be any exception.

The best business plans (unless you are truly at the break-out point of needing venture capital or a bank or small business loan, which unfortunately still all call for formality) . . . the best plans are typically scribbled on the back of an envelope, folded into a pocket for a few days, then replaced with another updated version, which is folded into a pocket for a few days, then replaced . . . etc., etc.

These “Envelope Plans” are best because they are real-time happening and they keep your attention on what you need to do today, tomorrow, this week.

Goals are great and highly recommended if they are specific, realistic, flexible, due-dated, and are in writing. But thinking too much about your goal puts your mind into fantasyland and pulls you away from your immediate purpose. Runners who focus on the finish line too much, trip and fall.

If your idea is good and marketable, stay with it. Work it. Make it happen. After it’s working, if you want to expand operations, then consider formal business plans. But don’t distract your commitment and passion at the outset. Would you put a new baby down in the middle of a high-traffic expressway so you could run a few miles to go buy extra diapers?

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 Hal@BusinessWorks.US or 931.854.0474 or comment below

You’re on the threshold

of a presentation.

Are you “overkill” ready?

I once worked for an “overkill” boss. It took me awhile to figure this out because he constantly gave me the impression he thought I wasn’t up to snuff with reality, until I discovered that he was simply an OCD  poster boy . . .

“Did you key up the audio so it’s loud enough for those with hearing disorders? Is it timed to come on just as I say ‘New campaign’? Is there a crisp, clean unused legal pad and new pen with keyboard access in front of every chair at the meeting table? Who’s escorting them into the room?

“You’re wearing pinstripes, right? And plain dark suit? No crazy neckties. And kill that erring! Did you check the thermostat? You’re sure the agenda board is 100% perfect and visible from every seat? Their limo is ordered? What time’s their flight? Lunch arrangements? What about lunch arrangements? “

Of course that was just the beginning of his diatribe checklist. He would go on to the exact type and amount and freshness of the tuna salad and bread and veggies and dip and chips and cheese and crackers and fruit, and juice and soda to be served. “What’s the dessert? Who’s making it? Have you tried it?” and on and on. You’d have thought our ad agency sales pitch was a White House attempt at negotiating a global war peace treaty. “WHO,” he would always ask, “is in your pocket?”

BUT WAS HE WRONG?

I’d be interested in your thoughts, but I can tell you this much: While I never became the fanatic he was, I learned to respect the value of being fully prepared ahead of every client and potential client interface — in person, on the phone, and on the computer screen. While I agree that his cage-rattling directives were often excessive, over-the-top, I have come to realize that –in fact– he had a point: You can never be TOO prepared!

And perhaps most important: being fully prepared –including having some contingency plans– helps build self-confidence as well. Why? Because it leaves your mind clear to deal with the person(s) in front of you and adapt to he/her/them and/or the circumstances. If you’re not fully prepared, you may be too preoccupied with fumbling to notice nonverbal responses or room temperature or your own agenda . Sales, remember, are made in “the here and now“!

What is business (and professional practice) all about after all? The customer/client/patient/prospect . . . RIGHT? What else could it possibly be about? So if you think on this a minute or two –or a lifetime’s worth– you will undoubtedly come to the conclusion that your entire career existence is dependent on your’s and your organization’s abilities to attract and keep, and grow your customer base. What else is there?

Even if you work for a nonprofit, and think you exist to make the world a better place, you’ll never succeed without developing a base of supporters. So how does one maximize the odds of attracting and keeping and growing a support base of any kind? With as accurate and perfect and communicative a presentation as possible at every opportunity you get to make a point. You need not become an OCD basket case or a pushy salesperson to make this happen.

You must quite simply put yourself in your audience’s (of one or one million) proverbial shoes and present information at his/her/their level wrapped around expressed needs and interests. Oh, and that can ONLY happen if you listen carefully (at least 80% of the time) to what each and all of them have to say. If you’re unsure or can’t feasibly do this, hire a firm that will do it for you with surveys or focus groups or whatever methods work for your industry or profession.

Otherwise, you’re you’ll find yourself

working inside a box 

that you’ll never learn to think out of!

Need more of a call-to-action? Click here:  86400

“Got here safe & sound, Y’all!”

AND STILL UNPACKING AND SETTING UP NEW OFFICES . . .

GUESS WHERE?????  Email your guess: Hal@Businessworks.US  (“New Office” in Subject Line) Winning guesses entered in drawing for a FREE first edition signed copy of HIGH TIDE fictionalized account of America’s biggest drug deal! See www.HighTideNow.com

Thank you for your visit.

If you’re new to this blog, please mark your calendar to return on April 16th for the beginning of Tax Return Recovery, and to help kickoff an exciting new series of posts you won’t find anywhere else!

If you’ve been visiting here regularly since the birth of my blog in April, 2008 (and now closing in on 1500 posts), thank you even extra!

You, especially, will want to return April 16th to see what’s in store for innovative, spirited business and healthcare professionals. You’ll get  proven new ways of thinking to boost your sales and make the most of your leadership skills — for profit and nonprofit businesses and professions alike. You’ll get coaching that works in the office and meeting room, on the phone and on paper, on the smartphone and the computer. You will get specific how-tos for building and enhancing your leadership posture in your industry, your marketplace, and your community.

When you return here April 16th, you will get the beginning of an input stream that no one else dares to share . . . on ways to feel better about your SELF (no product or service sales pitches, no lectures, no gimmicks). You’ll get ways to be encouraged, ways to make a difference with your career and family pursuits, ways to rise above the clutter.

You’ll get solid substance based on more years of experience than you probably are old. Not just passive observations, you’ll get frontline/hands-on experience with over 2,000 business consulting and return engagements AND with more than 20,000 students and management training participants. PLUS –as incredible as it’s always been–it will be free on this blog. Try it. You’ll like it. Send your friends.

In the meantime, to better serve our Entrepreneurial Clients (Including Business Startups, SalesPropreneurs©, Doctorpreneurs© and Corporate Entrepreneurs©), BUSINESSWORKS.US and TheWriterWorks.com, LLC will be in the process of relocating to another State. You’ll get the details as soon as we’re settled. In the meantime, Happy Spring!

See you the day after taxes!!!

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 Healthcare is NOT About

Billboards of Smiling Doctors

 . . . So STOP the nonsense and STOP wasting money!

STOP your healthcare marketing long enough to seriously

ask yourself if your public messages really make sense.

Healthcare is and has always been all about TRUST. Nothing more. Nothing less. Doctors and medical groups and hospitals and therapists and chiropractors and dentists and veterinarians who run smiling (or threatening) branding messages on billboards (or in print, online, and broadcast media) are wasting time and money!

Healthcare professionals are wasting their money. 

But they are wasting our time.

Huh? Why? Because NOBODY CARES!

The public today is not the public of yesterday – literally! We are no longer just Internet-savvy. We are Internet-addicted, Internet-crazed, and Internet-bamboozled. We are being micro-chipped to death!

• Healthcare DOWNside: Rampant Google-dependency and new strains of attention deficit disorder.
• Healthcare UPside: We can now know more about our ailments, disorders, symptoms, diagnostic and treatment procedures than ever before. And we can know it in a heartbeat.

Much of the problem lies with healthcare professionals who think they can knock out effective branding programs because they watch TV (or surf the Net, or read blogs, newspapers and magazines) and that makes them experts! But truly effective and memorable branding programs require special skill sets too . . . and those seldom parallel professional healthcare training. Creating marketing that works is not a hobby.

Oh, and if you are a healthcare marketing person, agency, group, or consultant: Before you jump up and down and run off copies of this post to pass around to support your credibility, STOP!

You may well be the other part of the problem!

• Are you selling healthcare professionals on printing and mailing expensive magazines that no one reads or cares about?
• Are you trying to package healthcare services and market them like hot dogs, popcorn, and underwear?
• Are you pushing email blast campaigns and Twitter and Facebook and LinkedIn as ways to market healthcare?
• Are you saying: “We’ve got your back, Doc! We’ll make you famous! Patients will be standing in line, breaking down your door?

For a fraction of the money healthcare professionals are now spending on marketing, the right approach to building volume and referrals and growing patient and patient family loyalty needs to be considered. The right approach can reap two to ten times as much success! It starts with a diagnostic workup to generate a healthcare practice history. It ends with treating the practice appropriately to achieve the most positive prognosis imaginable.

It’s based on ways to build and increase trust levels, decrease and make the most of stress levels, enhance every level of communications, and make the best -most humanly possible- use of time each day with each patient, patient family, and referral source, as well as ensure proper EMR use and full reimbursement compliance.

It takes time and patience to get and keep patients — not fancy, ineffective and expensive marketing.

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 GUESS WHAT?  You don’t need

January 2014 to think NEW!

Seriously? Just because the new year has begun is no reason to start thinking about new business directions and goals. You can do that ANY time. It’s called attitude adjustment, and I’m not talking about some happy hour event.  It’s a fact that every one of your behaviors is your choice.

It may not be a conscious or present-moment choice. It may be the result of something you choose subconsciously (or “unconsciously” as scientists now define the phenomena) and may therefore be a choice you don’t recall or claim you never made, but the truth will out!

You chose your every behavior (and attitude)

and continue to make those choices every day.

So, what’s with the calendar programming? Many of the most successful businesses in the world were conceptualized or began or expanded or were revitalized in months other than January. I’m not suggesting you ditch your New Year’s brainstorm. I am simply saying it’s your choice to not limit your “NEW” thinking to any time period.

Playing the odds that your competitors are also planning some kind of new year launch right now can set you up for taking the best path to stand out from the pack — by planning to not be part of the pack. Any new business activities you kick off in January or start planning in January can get lost in the hubbub.

Besides, delaying your target date helps ensure you get it right. Being first is not always being successful.

Are you choosing to put undue stress on yourself? You can just as easily choose to make the implementation of your decisions be easy. In other words, it’s just as easy to choose for something (including a new product or service launch, a revitalization program start date, or a new business launch) be easy as it is to choose for it to be hard!

It’s your choice.

and

you become what you think about!

When you choose to push yourself and others to get something done by some imagined deadline, you are choosing increased stress for yourself and all involved. Stress is not always bad, but when stress turns into DIStress, emotional, mental and physical health become threatened. Choose courageously, but choose carefully.

It’s like driving cross country: stay alert!

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God Bless You and Happy,

Healthy. Peaceful 2014!

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O.D.  or  D.O.A. ?

When O.D. (Organizational Development) fails to resuscitate a dying enterprise, there are seldom more than two options to pursue. The first, and most prevalent, is to simply roll the victim organization over and declare it D.O.A. (Dead On Arrival).

The second is more challenging and sings to the accompanyment of opportunities: It’s called O.R. (Organizational Rebirth) and is cornerstoned by an massive infusion of E.L. (Entrepreneurial Leadership).

Every size and type of organization —profit AND nonprofit— comes face-to-face with life-threatening problems at some point (and at least once) in it’s lifetime. Most often, it appears that the malignancy stems from some form of poor management, and more often than not appears to evidence itself as an issue of financial shortcoming.

Example: You can’t run a nonprofit organization that’s not conducting ONGOING fundraising and grant procurement efforts. Regardless of good intentions, without money there’s nothing to run.

When the principals who are involved decide that it’s time  to overhaul, restructure, refurbish, rearrange, rebuild, reinvent . . . go for it! BUT, call it something that organization people can relate to, feel positive about, commit to and enthusiastically support. Ask THEM to brand the project with a name and identity.

It’s the leader’s job to determine the purpose, intent, mission, goals/objectives, strategy, and tactics. It’s the leader’s job to “rally the troops,” motivate and guide, to solicit feedback, to listen 80% of the time. Make-believe leaders push. Real leaders pull!

Remember leaders can delegate authority,

but not responsibility.

When it’s time to choose to fold up or buckle up, don’t choose to make it hard. Don’t choose to make it daunting. Don’t choose to make it more stressful than it may be. Don’t choose to make it overwhelming. Don’t be a drama queen. Don’t be overbearing. Choose instead to think like a leader and act like an entrepreneur.

Reinventing yourself as a person or as an organization doesn’t have to be drudgery or negative or threatening unless you choose it to be. Choose for it to be fun! Choose for it to be easy! Choose for it to be positive! Choose to go with the flow instead of over-analyzing what went wrong.

Choose to keep EVERYTHING

in the “here and now”!

Reality: It’s a far deeper process than changing facepaint. The reinventing-survival experience is rarely a simple one, but that doesn’t mean it can’t be fun and easy. Simply choose –and constantly REchoose to reinforce– for it to be easy and fun. With vigilance, the challenges can turn into opportunities in a blink.

Oh, yes, and it’s okay to blink.

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Hal@Businessworks.US