Archive for the 'Strategies' Category

Aug 02 2011

BUSINESS HIGH

Are you on drugs?

                          

Is someone in your family?

                         

Someone who

 

works with you?

 

 

The stress of owning and/or running a business is enough to make almost anyone crazy. It’s also almost enough –and occasionally more than enough– to prompt entrepreneurs, family members, and employees to resort to drugs. Do you ever feel like sometimes the whole world is on drugs?

Just swipe your eyes over some pharmaceutical and alcoholic beverage industry numbers. Scary stuff.

Factor in all the illegal Mexican drug cartel trainloads. Add illegal outputs from Colombia and Brazil and Turkey and Scandinavia and the Orient and thousands of other supply chains around the world. Scarier yet. (Hey, look at the people running our country. Now that’s scary.) Wheee! Drugs all around. And it’s not even Woodstock!

The trouble is that talk like that draws snickers from many, and it’s just not funny. Individual lives, entire families and businesses, whole nations have been wasted and destroyed by drug and alcohol dependency problems that literally drag them out of being in touch with the present here-and-now, into past and future fantasyland.

There are very few things in life more destructive than drug and alcohol dependency –even cancer– because in addition to also being degerative, drug and alcohol addiction that’s not brought on by parental genes and/or birth conditions (e.g. “crack babies”), is a disease that is often the result of (usually unconscious) self-destruct choices.

_________________________ 

If addiction is a struggle of yours, you’re obviously smart enough to be doing something about it, or you wouldn’t be reading this. If it’s someone else’s struggle that you are somehow engaged with, be careful, first of all, that you don’t get sucked into the whirlpool, because it is not a forgiving experience.

Everyone who’s battled addiction (their own or someone else’s) knows that it’s difficult if not completely impossible to be “under the influence” and to own, operate, or manage a business of any kind without “outside” professional help to monitor and guide a structured program of rehabilitation. But shop carefully.

There are a zillion helpful individuals, groups and organizations out there ready to pounce on a tollfree call of crisis and desperation. Unfortunately though –unlike a latex glove– one size doesn’t fit all, and it seems that most of these well-intentioned helpers are, in the end, very limited in what many affected people will allow them to achieve.

Many who say they want help, really don’t want help; they want only to say that they want help! Like trying to stop decay once it starts, addiction carries an ever-increasing degree of both business and social irresponsibility. This quickly disintegrates into a growing sense of apathy for everything except the next drink, the next fix. 

__________________________

In trying to teach me to swim, my father who was a great swimmer, threw me off a motor boat a mile out into the ocean. I failed to learn anything but fear; he had to hire a swimming instructor. I spent many years as a group counselor and stress management trainer, but couldn’t help some of those most in need who were closest to me.

It’s hard to shake off emotional connections when pragmatism and self-discipline are called for.

The bottom line is that if you or someone close needs help with an addiction problem, you/she/he has to be coherent and genuinely dedicated enough to want help, and to go out and find it, and to follow the path. No one else can push anyone into a resource situation that doesn’t fit or feel right, and expect some overnight miracle.

Addiction is a mental, emotional, and physical disease. Just as it takes time to “catch it,” it also takes time to work it out of your system and get rid of it. And some never do. Regardless of caregiver credentials, pedigrees, or intentions, others truly cannot help those who are not willing and eager and able to help themselves.

                                                                

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Hal@Businessworks.US 302.933.0116 

 Open minds open doors

 Thanks for visiting.   God bless you. 

  Make today a GREAT day for someone! 

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Aug 01 2011

It’s About My Wallet, Stupid!

Okay, Politicos, 

 

now we have

                       

a debt ceiling

 

but guess what?

              
            

there’s no FLOOR!

 

 

 Is there anyone left in America besides politicians and some really dumb, leftwing extremists who think that having a compromise solution to the debt ceiling crisis will suddenly and miraculously eliminate the economic quicksand beneath our feet?

SOLVING THE ECONOMY IS A BUSINESS PROBLEM THAT HAS BUSINESS (not social-reform) SOLUTIONS.

The economy is not a political football for manipulating votes. It is not a feel-good or politically-correct issue. It is not going to be resolved through compromise. It is not a this or that side of the aisle affair. It is ready to explode on every side of every aisle. And in your wallet! 

I have never been a “sky is falling” Chicken Little alarmist in my life, about ANYthing, but now? Well, it’s become increasingly harder to ignore the warnings. We have reached a point in our nation’s economic history where we need to stop fantasizing and start facing reality.

At least one leading economy guru is warning that 2012 can begin to bring 50% unemployment, a 90% drop in the stock market, and 3 successive years of 100% annual inflation. This is not a “loose lips” guy. The voice belongs to Robert Wiedemer. Dow Jones calls his work a “bible.” Standard & Poor says his “track-record…demands attention.”

Yeah, well, so what? you might say because you’re an entrepreneur and you don’t own any big deal stock market stock anyway, and your business has made it this far so you know you won’t be unemployed. Besides look at the talent pool you’ll have to draw from. Okay. Maybe. But how about the good odds of getting to $28 a gallon for gas?

You fill up your 18.5 gallon gastank sedan

at the pump… Cha-ching! Okay, let’s see,

that’ll be $560… uh, cash or credit card?

No, huh? Do the math.

And hope you don’t own anything bigger than a mid-size sedan.

                                                   

The point here is that Mr. Obama inherited a mole hill and has made it into a mountain. In the process, he has done everything humanly possible to avoid solving this business problem economy with business solutions. The Congress hasn’t done a whole lot better but at least they’re trying to cut spending and taxes. That’s a beginning.

As small business owners and operators, we need to accept that the range of the survival options continues to shrink, we must rise to the occasion, face reality, and –in the same entrepreneurial spirit that launched our businesses– begin to fend for ourselves.

This government is 100% unreliable, 100% incompetent, and 100% committed to the destruction of our free enterprise system. We can’t change the fact that we’ve been stupid in the voter booths, or that we’ve failed to play more active roles in influencing others. But we can choose to change that right now. Right this minute.

And the more of us who are willing to step out of our hectic lifestyles to help others see the oppression that’s driving record unemployment and record inflation, that threatens to continue undermining and ultimately destroy the cornerstones of our business and family existences, the better our chances of averting impending disaster.   

                                      

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Hal@Businessworks.US 302.933.0116 

 Open minds open doors

 Thanks for visiting.   God bless you. 

  Make today a GREAT day for someone! 

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Jul 31 2011

Overcoming the odds . . .

35 years ago,

                       

a doctor told me my back 

                         

was so bad, I’d never

 

walk again. 

  _____________________________
              

I bought a horse

 

and a jet ski!

(and my back has been better ever since!) 

 

Stubbornness or determination? Probably both. [And Thank God, I walk just fine.]

Stubbornness and determination represent attitudes that would get corporate muckity-mucks fired, but they’re not such terrible traits to have as an entrepreneur. Ive’ heard a lot of definitions of entrepreneurship over my years of teaching, consulting and doing it, but none sum it up as succinctly as stubbornness and determination’

We always hear that entrepreneurs have to have “fire in the belly” to pursue their ideas and make them work.

That they continue to move forward when everything around them is moving backward.

That they see the light at the end of the tunnel that others can’t even find the entrance to, or once they’re in it, slam their gearshifts into reverse.

                                       

Yet we also know that entrepreneurs historically take only reasonable risks. So the point of distinction occurs a few hundred feet into the tunnel when the light from the entrance is just about to dissolve away.

It is that moment in time that separates the courageous pursuit of free enterprise from the gutless wonders of government agency security and handout-dependent careers, and from corporate analysis paralysis treadmill careers. Entrepreneurs plod fearlessly forward as others turn and run. Sound like a military invasion? Well, isn’t it?

The enemy of entrepreneurs is lethargy and complacency. You remember that pair from your C-Span Current Affairs course? They are the two culprits that have gripped our economy since the present White House occupants took control. They are what must be overthrown if America is ever to survive and thrive again as a nation. 

The only difference in fighting this war of entrepreneurial enlightenment (vs. other, older ones) is that small business owners can no longer charge forward with their heads down. This time, we’re up against liberal fanatics who are not simply putting up roadblocks; they are actively fighting in the name of progressiveness to stop progress!

Go figure.

America’s present Administration refuses to stop short of literally pulverizing small business.

Over-taxing, over-regulating, over-burdening the very entity in society that has been solely responsible for new job creation, for economic stimulation, for boosting America’s reputation and strength worldwide . . . to what end? 

                                            

It’s not a puzzle; it’s a plan.

There are 30 million small business owners  in the United States. We have no ability to “certa bonum certamen” (fight the good fight) on our own, acting as individual small businesses. We all need to accept that the strength in numbers we are capable of can accomplish more than individual efforts.

We must vote AND prompt votes for any candidate who appreciates and respects small business owners and operators, our nation’s military people . . . and stubbornness and determination. November 6, 2012. Be there

                                                

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Hal@Businessworks.US 302.933.0116 

 Open minds open doors

 Thanks for visiting.   God bless you. 

  Make today a GREAT day for someone! 

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Jul 27 2011

Midweek Crisis

Guess what today is?

                                        

It’s Wedsssdaaaaay!

                                                                  

                                 

Wednesday is business panic day.

The orders, checks, and promises that haven’t yet appeared need to be nudged to get them in before the weekend and the house will be crawling with friends, neighbors, and in-laws all weekend so Friday is dead-in-the-water day on the job, which means –YIKES! –the orders, checks, and promises have to be in by tomorrow.

Lions, and tigers, and bears, oh my!

So what’s the short story version? If you’re the typical entrepreneur (I know, there ain’t no such thing, but there are typical entrepreneurial behaviors), you have been running by the seat of your pants (or skirt) so long that you get yourself under water without a snorkel because you simply skip over that ugly time-consuming task of planning.

Then midweek brings crisis . . . brainfreeze without a Slurpee . . . om top of the usual Wednesday collision course, there’s also that REALLY important project you’ve been putting off that needs desperately to get done, and now it has to stay on the back burner for another week. Will there ever be enough time?

Truth? No. There’ll never be enough time. 

And my best educated guess is that most small business owners and operators would almost rather have a tooth pulled than have to sit still for more than 10 minutes to map out a plan for the week every week. But, y’know what? Y’gotta!  Those who take a deep breath, settle into a comfortable chair and plan the week . . . win.

Think of it this way: If your competitors do weekly action plans, and you don’t, they win. If you both do them, you keep the playing field level. If you do them and they don’t, you take the lead. If neither of you do the,, someone else at your heels  surely will, and will surely win.

Ah, but where to start? Start with the old stuff that’s already in the hopper. Hit on it hard as you come out of the box on Monday morning. Make the calls, write the emails, motivate and inspire. Once the old stuff is moving, jump to the new tasks, contacts, ideas that are presently in the works and that need to get pushed into the spotlight.

Save the unexplored concept stuff for last. Yes, you may never get to that last category, but, hey, y;gotta eat, right? As the current Administration in Washington has conclusively proven, hopes and dreams don’t put food on the table. Let the experimental new ideas simmer. This is not the time to back away from what’s in your face.

Keep focused on the here and now as much as possible. List and combine (but chunk up) “to do” items, then prioritize them in order of immediacy. Cross them off with a highlighter (so you can return to see what was completed) as each task gets done. These pages (dated) are worth saving (like a journal), even for tax records.

Fast-paced status report review meetings are best held (with agendas distributed Friday afternoon) as early as possible on Mondays to help map out the week. (Friday is the worst day for this for a hundred reasons). Oh, and if you’re not both feet into the tech business, do it all in writing on pads. Laptops and handhelds distract attention. 

                                                  

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Hal@Businessworks.US  302.933.0116 

 Open minds open doors

 Thanks for visiting.    God bless you. 

  Make today a GREAT day for someone! 

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Jul 19 2011

Going Under?

Who knew?

                                       

You can end up going 

                         

under when you’re

                              

too over-the-top!

 

The boy who cried wolf… the lady doth protest too much… the sky is falling. Doomsday attitudes breed doom. We become what we think about!  

                                                   

The more we think it, the more we bring it on. We become what we think about. We all know the type: the doom and gloomer — no matter what we say or do, it’s “poor me!” and “the business can never survive.”

Well, guess what? If that’s what we believe, we can bet our butts that that’s what we’ll get. We become what we think about. Why do we make it so hard on ourselves to unravel the tangled web of negativity that’s wrapped around our brains? We know better, don’t we? I mean this ain’t rocket science. It’s attitude. It’s a choice. We choose it!

                                       

So why do we choose negative thoughts and pessimism when we can just as easily choose positive thoughts and optimism? But it’s not “easy” we say. Well, then that too is a choice. We can choose to make it easy. Sounds good, but a whole lot of the problem is that the tangled web is full of then and there and if and when instead of here and now

Choosing to focus our minds on the here and now present moment as much as possible throughout the day (and night) is the healthiest place to be — physically (to prevent accidents, mentally (to prevent errors), and emotionally (to be able to respond instead of react!). It’s not possible 100% of the time, but it certainly can be more than it is!

We’ve all seen examples in every walk of life of unlikely people performing majestic feats only because they believed they could. We become what we think about. Believing in our selves, in things, relationships, sales, profits, innovation, productivity, and performance delivers the goods where hard work alone cannot.

I am now writing my second commissioned memoir. Both books are about a believer who has surpassed all odds –including threats at gunpoint– and succeeded by every life’s measure:

Both men believed so hard in what they were doing (and curiously couldn’t have been farther apart in their pursuits — home fabrics and public service for one, driving faith-based reform into the rough and tumble trucking industry for the other) that, without even trying, they put themselves in the right places at the right times and became winners!

                                     

Either of these men could have easily quit at any time, and lived a comfortable life, but both believed there was more to it than that. Both believed in service to others. Both had a here and now focus. Both choose prayer and faith as primary tools to nurture and support their belief systems.

Neither ever ventured “over the top”in their words and deeds, or in the ways they treated and respected others — employees, customers, suppliers, advisors, referrers–  and most importantly, their families. They were models of humility, trustworthiness, self-confidence and, though neither would admit it: inspired leadership.

In both cases, the fact that their competitors put their businesses under by talking too much and performing too little proves the point that over the top attitudes can drive business under. 

More on success? No compensation involved, but I heartily recommend Malcolm Gladwell’s book, OUTLIERS. Short. Fascinating. Challenging.

                                           

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Hal@Businessworks.US  302.933.0116 

  Open minds open doors. 

 Thanks for visiting and God bless you. 

   Make today a GREAT day for someone! 

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Jul 18 2011

STOP STUPID MEETINGS!

Planned and run correctly,

                         

meetings are invaluable.

                      

All the rest suck eggs!

 

                                

Dear Boss, Please stop dragging people into meetings in order to give yourself an audience. They hate it, and you’re wasting their time as well as yours! Not to mention that time is money. Unplanned-for, slipshod-run meetings produce the exact opposite of what you need. They discourage and de-motivate. They frustrate and result in costly dumb errors that lose customers and antagonize suppliers.

                                                           

All meetings? Of course not.Just the ones with no time schedule, no agenda that’s been circulated in advance and posted in the room, inadequate meeting space and supplies, no facilitative leadership, and no follow-up. That’s all. Just those. Aaaah, but wouldn’t you know it? That’s probably the majority of meetings worldwide. Now. Tomorrow.

Well, so that makes it okay because most other businesses and organizations are winging it, right? Not on your life. Not in this ever-deepening quagmire of an economy. Not in this day and age. There is no time to waste. This ain’t the good ole days! You can’t sit around with your feet up and a pot of coffee and brainstorm jokes for a couple of hours.

Meetings must be well-planned, executed, and filled with high energy. Good meetings ignite positive, problem-solving mindsets. Long-distance online meetings from Skype to Go-To-Meeting-type options can be effective tools. So can good old-fashioned teleconferences. Texting? No. Facebook chats? No. Tweets? No. Instant Messages? No.

First, hand pick participants according to what each can contribute, who has a need to know the subject matter, and whom you want to know more. Forget about titles, rank, age, or how busy people are. For long, status report or job/task review type meetings, stagger participants to come and go according to topic relevancy.

If you anticipate a meeting turning into a political firestorm, check this bit of enlightenment.

Everyone doesn’t need to be part of every discussion. When you think it through ahead of time, it’s more work and takes longer to plan, but the results will be dramatically improved, and more productive (both time and dollar-value-wise) for participants. Better-planned and led meetings can positively impact your bottom line as well. 

The single most important meeting tool and most often overlooked is the agenda. It needs to be carefully planned. It can’t be too overwhelming (more short meetings beat fewer long ones). Chunk it up! Some even attach time in minutes to each topic. Circulate it ahead of time and ask for input. Reproduce it poster-style in the meeting room.

Follow it. Do not allow anyone to not follow it. Politely thank people for off-topic comments and ask them to save them for the next meeting or include them on a separate agenda. You cannot stick to a time schedule if people sidetrack the agenda items. Be a clock watcher until it becomes second nature. Always honor start and stop times.

Hidden Agendas? Try this information on for size!

For a period of time when I had some major talker-types involved in weekly meetings, I had all the chairs removed or covered with boxes. It didn’t take long to get everyone focused on moving the agenda along quickly when they had to stand. Whatever you do, give meetings more attention. The ROI can be pleasantly surprising.   

                                  

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Hal@Businessworks.US  302.933.0116 

  Open minds open doors. 

 Thanks for visiting and God bless you. 

   Make today a GREAT day for someone! 

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Jul 17 2011

Leaders Don’t Create Change. They INSPIRE It.

CHANGE is hardly ever a  

                           

good thing when someone 

                        

else does it TO you.

 

 

In business, industry, education, government, real estate, food and gas pricing, or otherwise, “CHANGE” is hardly ever a good thing when somebody else does it TO you.  Change is only meaningful and rewarding when YOU can make it happen for your SELF

When change is done TO you, it prompts inaction, resistance and excuses.  When you create and deliver change for your SELF, you are more likely to take ownership of the steps involved, and follow the process through with greater determination to make it happen.  

“Okay, Joe, from now on, you’re going to have to print out, copy, and collate three copies of the daily 75 pages of inventory activity that you were just submitting by email before.  The two new bosses want hard copies, and of course I’ll need one too.  Oh, and you may want to run a fourth as a sort of cover-your-butt set that you can check with if questions arise.”    

How does that feel compared with:

“Joe, the new bosses are impressed with your work, and are interested in seeing your inventory spreadsheets without having to jump around on their computer screens since they’re not as good at that as you are; could you come up with a method that you think might work better for them, something that doesn’t require a lot of your time?” 

                              

Do you think one of these approaches might serve to motivate more than the other?

“Gwyneth, I want you to clean up your room right this minute, or you’ll not get dessert after dinner!”

OR

“Gwyneth, I’m concerned about the condition of your room; dirt, you know, breeds bacteria that can make you sick; would you please take some time right now to come up steps you can take to get your room shaped up by dinner-time every night? And let’s start tonight. Please let me know your plan when I stop back in ten minutes. Thank you.”

                                 

Notice the focus is on HOW a task can get done.  NON-productive emphasis is on WHY did you screw up, or on what threats might prompt action, or on implying some level of personal incompetence. 

When you ask someone WHY? you will only ever get a reason or excuse for an answer.  When you ask HOW? you’re prompting the other person to evaluate, assess, and recommend process steps, without suggesting any personal shortcomings.

HOW to get others to make changes happen for themselves?  Remember that behavior is always a choice.  You can choose to not react.  If you don’t react, you will never overreact!  You will be more effective in controlling and helping yourself and others to more effectively control behavior and accomplish tasks. 

Remember: If you need to criticize, criticize behavior, not the person.  And do it in private.  Save audiences for giving praise!

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Hal@Businessworks.US  931.854.0474

  Open minds open doors. 

 Thanks for visiting and God bless you.

   Make today a GREAT day for someone! 

One response so far

Jul 12 2011

Business All-Stars!

Don’t clutter up your

                                   

 Here and Now with a

                                    

What if” Dream Team
                                    

 At some time or another, every entrepreneur has a “Dream Team.” Very few, though, ever get the chance to activate it. Why? Because dreams–like hopes and wishes–are not reality.

 ____________________
                                                                     

But we all carry images in our minds of who we’d love to have on payroll, running our operations, finances, personnel (oops sorry, human resources) and marketing, leaving ourselves free to concentrate on product, service, and idea development… and sales!   

Oh well, we entrepreneurs can’t dream about an All-Star business team because… we have made ourselves into: e-n-t-r-e-p-r-e-n-e-u-r-s, and entrepreneurs are business people who do it all, at least until things get up and running, which typically takes 5-6 years, and often longer. So what’s an entrepreneur to do with all this dream stuff?

Can it. Save it in case you have to take a government job! Put it on the shelf. But don’t clutter your “here-and-now” with “what ifs.” Contrary to popular opinion, fueled by uninformed mainstream media people, entrepreneurs are not dreamers. They are parttime planners and full time doers. And they don’t bet the farm or buy lottery tickets.

Entrepreneurs take only reasonable risks. And most entrepreneurs recognize that one solid business plan will take them farther than a year of nightly fantasies. If you’re not sure about how to best put one (a business plan) together and seek help from an expert, by the way, contact Tim Berry.

If you’re not a talented marketing writer, hire one. Find someone to write your business plan narrative section who can digest your company mission, vision, track-record, marketplace, competition, and uniquenesses, and present you in the best possible light. Be prepared to pay well. It’s an investment in yourself and your business.

If you’re not an accountant, hire a CPA to do your business plan financial projections, and certify your balance sheet and income statement. Expect to pay well. It’s an investment in yourself and your business.

If you’re not an attorney, hire one to review your plan and provide the legal statements you need to avoid problems. Pay well. It’s a safety net for you and your business.

These are real issues that require real dollars. (Hmmm, maybe that’s why we dream so much?)

So, enjoy tonight’s All-Star Game and start out tomorrow with your Dream Team in a closet while you roll up your sleeves and get some kind of business plan planned. Fantasy is for children, artists and politicians (and maybe some of your off-hours), but only reality thinking can survive and thrive in this economy.

                                                                                                          

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Hal@Businessworks.US  302.933.0116 

  Open minds open doors. 

 Thanks for visiting and God bless you. 

   Make today a GREAT day for someone! 

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Jul 02 2011

The Civil War II

The Second Civil War

                      

is coming:

                         

Obama’s left-wing

                       

liberal socialists

                                      

vs. thirty million

                            

US small businesses.

                                                                                

Happy Birthday America!

_____________

As we celebrate our “E Pluribus Unim” and “In God We Trustheritage, as we pause to value the freedom that comes–as Thomas Jefferson said–at the price of eternal vigilance, we need also to take stock in the reality that for nearly three years, we the people have been trapped and sold up the river, by none other than our own President.

Mr. Obama has dishonored us, disowned us, and disengaged himself from the job he was elected to do, and –in the process– has triggered us into The Second Civil War, this one between big government and small business! 

                                                                           

Mr. Obama has disgraced and spit on the entire (30-million strong) universe of small business enterprises and on the entrepreneurial spirit that made America great to start with, the very spirit that allowed him to be elected in the first place . . . the very spirit he should be nurturing and rewarding with tax benefits for innovation and job creation.

Small business tax benefits for innovation and job creation remain the only viable key to economic recovery yet, at every turn, the White House arrogantly insists on doing the exact opposite.

                                                                                               

Small business innovation and job creation tax benefits remain –after more than three years of harping on it in this blog– the only REAL solution to our still plummeting economy.

It is hard to imagine, when truck drivers and supermarket clerks and burger flippers and barbers and plumbers and roofers and accountants and doctors ALL see that this is true, how the White House can be so adamant.

By obsessively over-taxing and over-regulating small business

–AND by continually berating and discrediting the leadership of the Senate, the Congress, the Supreme Court, and our military–

Mr. Obama is simply demonstrating transference (ask any psychologist) of his own inadequacies and his own complete lack of leadership.

                                                               

Being tangled up in one’s underwear is not the way to move forward.

                                                          

As we celebrate this second most important day in America’s calendar — second only to the birth of Christ — let us pray in thankfulness for all that we have achieved as a nation, all that we in small business have achieved in industry and technology and humanity.

Let us be thankful too for our entrepreneurial global leadership and enlightenment (until and in spite of the current White House).

                                                                  

And let us also pray

. . . that we overcome The Obama Depression, that we survive and thrive once more, that we the 30 million of us join together in purpose on November 6, 2012, to turn the tide, and begin to restore our battered economy and rapidly eroding stature as leader of the free world. Use your business clout to make a difference. Start now

                                                                

STAND PROUD IN TROUBLED WATERS.

WORK HARD TO MAKE A DIFFERENCE.

“The price of freedom is eternal vigilance!” 

[Thomas Jefferson] 

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Hal@Businessworks.US  302.933.0116

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone! 

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Jun 27 2011

Every blink you blink

 Every step you take,

                            

 every word you say,

                                  

 every blink you blink

                           

  . . . is marketing.

 

 

You’re a professional practice or small business owner or manager. Whether you have 100 employees or work out of your bedroom closet, the words you use (and don’t use) and the ways and places you move (and don’t move) say worlds about where you’re headed and how long it will take you to get there.

Every step you take and word you say, every blink you blink is a form of marketing to someone for something.

                                                                     

It doesn’t matter whether you’re trying to get your rich brother-in-law to loan you his $1,700,000 Bugatti Veyron to drive your best customer to dinner at the club, or whether you want to motivate your new assistant, or get approval to cash in a free WAWA coffee coupon that expired yesterday, you are constantly engaged in marketing.

Your business plan and loan applications are marketing documents. When you hire a consultant, you have to impress on that person or group (oh, sorry, “team”) that you and your business are worthy of her/his/their exertions on your behalf. You slide a little salesy language into explaining what your business is all about.

The thing is that most hard-nosed, competitive, aggressive business people know all this and make no bones about practicing proactive, assertive language and posturing at every turn in the road. But those who often have the most to offer in terms of creativity and innovation will typically get themselves caught up in the process, not the selling.

We can’t turn timid creative genius personalities into super sales pros overnight (and probably shouldn’t try or even want to), but we can help raise these folks up a notch by pointing out that five criteria are part of every successful marketing effort . .  and that EVERYthing is marketing SOMEthing! Your steps, words, and blinks must:

  1. Attract Attention

  2. Create Interest

  3. Stimulate Desire

  4. Prompt Action

  5. Deliver Satisfaction

                                                          

All five of these must be present in every form and function of marketing to bring about ongoing and long-term success. Look around you. The extent to which these five criteria are effective determines how effectively your message is being delivered to your target markets.

Look for the five in print advertisements and broadcast commercials; billboards and other outdoor advertising vehicle messages; print and video promotions and displays; online presence (websites, social media sites, etc.); sales presentations (in-person, seminars, webinars, teleconferences; trade and professional shows); public relations programs (events, news releases, etc); packaging and labeling; merchandising; even pricing can all be measured for effectiveness when they succeed at making these ten words work . . . even in your “elevator speech.” 

Remember you are being:

watched; heard and overheard; listened to (there IS a difference!); read about; sized-up; checked out; assessed; evaluated; figured out; thought about; tested; weighed; raked over; admired; followed; respected; loved; praised; scourged; mocked; appreciated; and bought

— all day, every day, even as you sleep!

                                                 

The same way that you buy or don’t buy others, they buy or don’t buy you. Your best insurance for achieving success is to make the sale. Your best way to make the sale is to accept that it is what it is, and that you need to be forever on the alert to opportunities.

Opportunities are created by marketing that attracts attention, creates interest, stimulates desire, prompts action, and delivers satisfaction.

Drive your imagination forward with reality. 

 

# # #

Hal@Businessworks.US

 Open minds open doors.

Thanks for visiting and Make today a GREAT day for someone! 

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