Archive for the 'Strategies' Category

Mar 22 2010

I Hear You Smiling ü

Not all salespeople

                           

are leaders,

                                                   

but all leaders

                                   

are salespeople!

                                                                                

     Psychologists tell us it’s a pretty safe bet that a sale is made or broken in the first 10 seconds. The first make-or-break second of the first 10 seconds is the impression made by your smile… ü

     So maybe it’s a good time to run to the mirror and evaluate. Is yours: Genuine? Fake? Masking upset? Token? Mocking? Ambivalent? A slight grin? A mouthful of teeth and gums? A lecherous drool?

     You needn’t be a toothpaste commercial, shooting forth little light beams every time you open your mouth anymore than your handshakes need to break bones. Let authenticity be your guide. 

     Do you ever find yourself thinking that you can put one over on someone because you’re on the telephone? After all, the other person can’t see your face so you can scowl all you want, chew gum, eat pretzels, rattle ice cubes, clack your teeth, pick your nose, or tap on your keyboard . . . and “who knew?”

     Ah, but surely you can hear me if I do those things to youon the phone; why would you imagine others can’t pick up dumb and disgusting noises or subconscious vocal (er, ah, uh, um, duh, uh-huh, ahem, awk!) signals from you?

     Can we hear each other smiling?Of course. We can also hear a ton of other emotions when the importance of the call warrants careful attention, and probably half a ton even when the call’s a casual one. How many times have you spoken with a total stranger and known immediately that the person has a cold, or is upset, or preoccupied, or in a hurry? How about when it’s someone you know well?

     We listen with “selective perception.” Like the artist walking into a crowded party focused on where the host hung her artwork, or the alcoholic who nods and smiles his way along the shortest straight line route to the bar, or the recently downsized administrator searching out prospective employer-types to impress. The same selective perception. We perceive what we want to perceive and we pick out or select the words and tone of voice and attitude we want to hear.

     In fact, depending on who’s on the other end, we may “work the room” so to speak in an effort to prompt those desired words and tone and attitude. A little light humor can do the job. Sometimes a sob or two. Can you tell when someone is trying these ploys? Manipulation is not authenticity. 

     Successful leaders use selective perception too, but they don’t limit input when it serves a purpose; in fact, they encourage it. There’s a song from the ’70s by the group, “YES,” that I’ve always liked with the line, “Don’t surround yourself with your self!”

     Unprofessional salespeople who lack vision tend to do this. Being too caught up with or full of themselves loses sales. Weak, dillusional leaders often do it to mask their insecurities until discovery unravels the truth of their missions.

     If you are a good leader, you are selling constantly because it’s your job to motivate others to want to achieve what you need them to do using strategic approaches that they contribute to. If you’re a good salesperson, you recognize the importance of providing effective leadership for your customers and the communities you serve.

     And –VOILA!– it all starts with a real, smile-like-you-mean-it smile… ü    

Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

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Mar 21 2010

YOU’re Married to Your Business, Not the Govt!

For richer or poorer,

                                                                                                             

in sickness and

                              

in health, it’s

                                    

YOUR business…NOT

                                                                                                                          

the government’s!

                                                             

     There may never have been a better time than now, for small business owners, operators and managers to rise up and defend the businesses they’re married to, to take hold of the entrepreneurial leadership that America’s government hasn’t even an inkling about how to make work.

     We’re promised leadership transparency and get instead closed doors.

     We’re assured of job creation incentives and get instead “much ado about nothing.” Mountains of utterly useless government paperwork clog our channels of communication and threaten our existences as free market competitive entities.

   Here’s the line in the sand:

The government wants to tax and spend and provide all the necessary infrastructure to gain total and complete control of our businesses and industries, our families and our personal lives. [This is not exaggerated. Look carefully at what’s been happening every day.]

American business owners want an end to taxation without representation. Small business owners want an end to spending money that doesn’t exist, no matter how great the cause. Business owners do not want the government running businesses; they want government to provide infrastructure tools for use by small businesses to create jobs and economic turnaround opportunities. They want to keep their inalienable rights to freedom and independence.

     America’s federal government has run amuck. It is using today’s lame excuse for a healthcare bill as a Trojan Horse to–once positioned inside the walls of democracy–unleash a flood of controls designed to pursue their mission to usher in socialism.

      Socialism does not work, and will not work. It has never worked.

     And until what I am firmly convinced is our nation’s corrupt union leadership (especially teacher and automaker unions) and until naive, ideological arts and tree-hugger communities are willing to put aside their new-found, Obama-led arrogance long enough to face reality, we as a nation are in deep trouble.

     So why address all this political mess in a blog for small business owners and entrepreneurial leaders?

     Because it is WE who are on the line here. It is WE who hold the opportunity to reverse the reckless spending and reckless mind-games being foisted upon us. It is WE who need to rise up and restore balance and strength to our crumbling economy. 

     No, these are not just words. These are actions that each of us needs to take and pledge to work for. Our government, as it has come to exist in this past year, no longer represents “WE the people.” 

     If any of us with small businesses spent money we didn’t have as mindlessly as the federal government has been doing and continues to do, we would be out of business . . . exactly where America  is headed.

     We are on a runaway train, being driven by a totally-inexperienced group of incompetent (seemingly “possessed” say some) politicians who are intent on taking us all directly over the socialism cliff into Marxism waiting eagerly below. And, God forbid that should ever take place.

     The only way to ensure the survival of democracy bolstered by its capitalistic roots that established the US as the world’s one-time strongest nation, and be able to be in the position to best help others, is to provide small businesses with real (not token) tools to lead us forward once again.

     This can only happen when each small business owner takes an active role this November in voting out those who think it’s more important to “taxdollar-bailout” corporate giants than to put meaningful job creation tax incentives in small business.

     Realize here that we have representatives who are more concerned with their empty, small-business-killing healthcare plan than with reducing unemployment rates enough to allow people to pay for the insurance coverage they’ll need to have, to avoid getting fined with amounts they have no ability to pay, because they’re unemployed. Oh, is that not logical or something? 

     We need Congressional Representatives and Senators who are not afraid to stand shoulder to shoulder with small business, who will foster the spirit of knowledgeable, experienced, and open leadership we so sorely lack.  

     We need small business leadership with the vision to restore the sovereignty and credibility of America that generations before us worked so diligently and hard to preserve.       

Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

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Mar 14 2010

And now, adding insult to injury . . .

Wake Up Congress!

                        

The White House

                                  

is NOT on Your Side.

                                
(PART 2 OF 2… The rest of the story)
                                                                                

PASS ALONG a printout or email this page link to your U.S. Senator and Congressional Representative

     Small business has been the backbone of America’s economy and the driving force behind job creation as the means to economic turnaround since the beginning of time. Yet small business has been not only blatantly disregarded in the search for economic and national survival, it has been literally stomped on by a penny-wise, dollar-foolish Federal Administration … that you are being dragged along into as a co-conspirator!

     Paying back union bosses for buying the election, and overriding common sense with big business bailout rewards that should not have come from taxpayers to begin with, and should have gone to small businesses instead to create jobs, was (and remains) a colossal error in judgment.

     Adding insult to injury, the White House is now trying to ramrod yet another version of a so-called healthcare reform plan down our throats.

     The voters are not stupid. They know that the schmooze-coated advances the President is making and the tokenism dropped at the feet of small business is meaningless, empty, UN-American nonsense designed solely to increase government control.

     The White House wants you to think the “new and improved” healthcare plan is what your constituents want and need. It is NOT.

     The White House wants you to think that small business is being awarded huge decision making benefits as part of this ill-founded, burdensome, unworkable plan. Not the case. Small business is being awarded gigantic, financially back-breaking responsibility for making healthcare work without being allowed meaningful input.

     If this healthcare plan goes through, the bankruptcy court lines will stretch all the way around the block in every city in America. If you, dear representatives of the people, think we have unemployment problems now, just give this financially-numbing plan 9-12 months to boil over… oh, and don’t worry about picking up the pieces because you won’t be around for another term.

     The people you represent are already fighting for their lives to avoid forclosures, pay bills, and feed their families. They sure as hell are not going to re-elect representatives who continually vote to spend more money that doesn’t exist — and that our children and grandchildren will be paying for, for decades.

     Jim Toedtman, the accomplished and perceptive Editor of AARP Bulletin, wrote last October (and it continues to ring true) that “It’s striking how closely” (Obama’s healthcare plan) “resembles the plan outlined by Nixon” (in 1970). “There’s a lesson here, and an important one that” (even the late Senator Ted) “Kennedy learned four decades too late: Don’t allow partisanship and deology to blind you to opportunity. But who,” Toedtman asks, “in the nation’s all but dysfunctional capital has learned Kennedy’s lesson? Who has the common sense and the willingness to listen? Who will set aside the partisanship that has paralyzed the health care debate? Who will step forward and seize the opportunity before them?”

     Surely that “who” could be YOU!

     Small business owners strongly urge that the torch be passed to those who know best how to fuel the job creation and healthcare reform fires: small business and healthcare professionals… not corporate giants, not hospital executives, not unions, not bankers, not automakers, and certainly not government administrators or media people. 

     There must be free market enterprise price competition, administered on a state-by-state basis (because health problems and needs vary considerably in different geographical regions) and small business owners cannot be expected to carry the financial burden.

     The White House is trying to make its backers look like heroes. But reality is that backers will instead be thought of by those who elect them as internal terrorists whose support of White House plans and policies are tearing at the very fabric of American life.

     Wake up, representatives of the people of America! Small Business Job Creation is what we need and want. If you were unemployed, could you pay for “the new” healthcare? First things first!   

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT DayGet blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

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Mar 13 2010

HOW TO FIX THE ECONOMY . . .

IF YOU CAN FOLLOW

                                                       

these 8 sentences, you 

                                 

understand how to fix

                                                              

the economy — and the

                                                                     

White House is puzzled.

                                           

(PART 1 OF 2)

                                                                            

     Entrepreneurs pursue ideas. They taste, test, trial-and-error, and explore applications of their ideas. When they settle on a direction, they find or attract enough financial support to do two things: 1) Create an operations process to develop (manufacture, fabricate, enhance) the product(s) and/or service(s), and 2) Design and deliver a marketing program.

     Marketing drives prospects to the door and creates a support platform for sales. Salespeople (or the entrepreneur herself or himself, acting in a sales role) produce(s) sales. Sales produce revenues. Revenues pay operations process and marketing (and perhaps investor) expenses and hopefully generate profits.

     Profits allow entrepreneurs to create jobs.

     Big business really doesn’t create new jobs. Research demonstrates time and again that far more than the vast majority of new jobs created in America originate with small business.

     So— why does the White House insist on avoiding and glossing over small business as an insignificant source of new jobs? Why does the White House pretend to befriend small business, shaking hands with the right hand while stabbing it in the back with the left hand?

     Can someone please answer this? Can the answer please be a real one, and not some convoluted response anchored by union-held political chips or fantasyland corporate moguls riding bailout coattails?

     How do”We the people…” choose to allow narcissistic political arrogance to override the critical needs of our economically-threatened society to stimulate and foster job creation?  Part of the answer is that we have a federal government that’s universally comprised of individuals who have not one iota of business experience, and who adamantly refuse to get the business advice needed for economic recovery from the only source that matters: small business.

     And surely–because, really, no one could be this dumb– the government can’t possibly be thinking that the SBA is the place to turn for meaningful input. (Yes, this is the same Small Business Administration administered by small-business-braindead government employees and stimulus-recipient big business corporate types who can’t even spell entrepreneur, let alone think like one) .

     The message is: WAKE UP AMERICA!  There’s more to this story, and it’s coming tomorrow.

     I hope you’ll return for –as one of my heroes, Paul Harvey, used to say– the rest of the story!

                           

# # #

                                                   

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Mar 07 2010

Keep it in your pocket

Get it out of the elevator 

                                      

and into your pocket!

                                                                                                   

 

     The more you recite your “Elevator Speech” — you know, that little one-sentence description of what your business is all about that you would presumably use to tell your whole business story to a stranger during the few seconds of an elevator ride — the better it will get.

     It’s like the repetition of any story: the more you tell it, the more polished you’ll make it, the more effectively it will communicate, the more enticing a spiel it will become. But to make it work, you have to use it over and over and over again (Repetition Sells!): in meetings, at social gatherings and community events, waiting in lines, and yes, even weddings and funerals.

     That sounds distasteful to you? Sorry. It’s reality. No one’s ever really offended by quiet discreet sharing of an information one-liner that’s descriptive, in good taste, and doesn’t require ten paragraphs to explain it.

     If you have your own business — or you’re a sales rep, which means you have your own business — you are expected to be able to say what you’re all about in one clear, concise (and hopefully energetic) statement that you can say comfortably without struggling for breath..  

     “So, hey, Philamena, I hear you run your own business; whadda’ya do?”

     Please don’t tell the guy you’re a EXIF 2.2 expert who consults on compatibility of PIM and PictBridge. You might instead try: “We help individuals and businesses that work with photography to find the  computer printer systems that best fit their needs.” 

     I know it’s tempting to let others know that you’re a CTS PT who specializes in inflamed flexor tendons instead of simply explaining you’re a “physical therapist who helps people with wrist pain from repetitive motion (like computer operation, packing and assembly, or hammering) to not lose time at work.”

     Odds are if you’re new in business, you still need to tend to the polishing up of this “best set of words.” If you’ve been around awhile, you probably recite the same old statement every day to everyone and haven’t stopped to actually think about it for a long time.

     So, whichever situation best describes you, stop and think about it! Ask others around you what they think of your concentrated explanation.

     Remember that you only get one chance at a first impression. With today’s business economy, there’s no room for saying even one single word in your elevator speech that’s wrong, or that doesn’t enhance the communication value of explaining what your business does, or that doesn’t intrigue others. 

     Once you think you’ve got it, get it out of the elevator. Put it in your pocket and take it everywhere with you. Never stop refining it. And keep feeding it to your employees as the words you want them to use to describe the business anytime someone asks them (and hopefully, of their own accord, when no one asks!)

Comment below or Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today it a GREAT day for someone!

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Mar 04 2010

FIXING BROKEN CASHFLOW

Hold your nose

                             

and dunk under

                                      

 the wave . . . or 

                                     

 ride it to shore!

                                     

     Surfers (not the TV channel kind!) are actually smarter than they look. They know enough to take a deep breath and either dunk under a wave to get out of the way, or stand up and ride it onto the beach. When your business cash flow is outbound, it’s time to make that same decision.

     If you choose to dunk under — like leave town, change your name, and disappear into some cave or head for the islands (until your butt’s hauled back to jail) — go for it! But prepare (at least) for a stiff neck from looking back over your shoulder 16 hours a day … maybe work for a chiropractor?

     My guess is that when payables tip the receivables scale into the stratosphere, most of us will opt for survival instead of surrender. Certa Bonum Certamen say the Latins (“Fight The Good Fight”) and giving our businesses CPR is certainly preferable to filing Chapter 11. Rule of thumb: One first aider beats a full house of lawyers.

     Okay, so where to start? Make the unpleasant calls to creditors; beg for mercy; give them (and stick to) payback plans. Stay in communication with them no matter how awkward, uncomfortable or embarrassing it feels. DO NOT borrow money to pay back loans; it will catch up with you.

     Consider reputable debt consolidation services. Fill in staff-cutback areas with interns. It’s true a recent President kind of ruined that idea, but truth is that if you’re willing to provide the proper guidance and leadership, you can literally build an empire on the enthusiasm and energy of young interns.

     The best source of interns (and usually a structured program that keeps students focused and offers employers recourse) will come from your nearest community college, though some major universities have established highly successful internship (often called “cooperative education”) programs.

     Interns will occasionally work for free, sometimes for commission or bonus arrangements, and often for minimum wage or less. They require ongoing supervision. You may have to fill out evaluation forms and meet with a faculty or administrative advisor once a semester. That’s it. If this is something you want to make work, make it work.

     If you’re a one-man-band, ask family members for hours in exchange for breakfasts or dinners out, or periodic sports or concert tickets … i-tune cards? Be creative.

     One boss I know who’s struggling to get his business back on its feet reports getting productive work hours from his cousin’s teenage son in exchange for covering periodontal work (teeth braces) not covered by insurance. He gets six months of work from another relative in exchange for new tires on two family cars.

     Be creative. Make it work. Ride it to shore!

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT DayGet blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

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Feb 22 2010

The Economy and Healthcare

JUST DON’T DARE

                                

TO COME UP

                             

FOR AIR!

                              

     Right when we were starting to think we might be coming close to turning an economic corner, we get slammed with a Healthcare Summit instead of a Jobs Summit!?!

     In addition to extolling the new healthcare plan “affordability,” today’s White House declaration reads: “The President’s proposal puts American families and small business owners in control of their own healthcare.” 

     It does nothing of the kind. 

     First off, if you don’t have a job to pay for healthcare, what makes affordability important? And if you can’t afford it, who cares about control? Adding insult to injury, even if you are employed and can afford it, you are not in control; the federal government is in control.

     We’ve said it here before, healthcare reform can only succeed if it is free-market-enterprise price-competitive, and is run on a state-by-state basis. Citizens of Rangeley, Maine, have totally different healthcare needs than those of San Diego . . . or Dallas, Wisconsin, Kansas, or New Jersey.  

     The federal government, in its continuing resistance to acknowledge and foster the fact that small business is America’s only genuine economic survival lifeline, continues to backstab entrepreneurial leaders while smiling at them and shaking their hands.

     Anyway, whatever you do, don’t come up for air just yet because the minute you open your mouth to gasp, the socialist zealots (who decry its use in terrorist interrogation) are standing ready to waterboard small business owners with yet another obstinate attempt to shove a one-size-fits-all healthcare plan down our throats.

     This latest healthcare runaround does nothing except drain small businesses even more and further prevent them from the essential (and only) economic survival solution of creating new jobs. 

     The White House doesn’t get it. Americans simply do not want what is being sold no matter how it’s packaged and promoted, anymore than they’re rushing off to storm local jewelers to cash in on 2 for 1 diamond deals. When you’re sweating this month’s bills and this week’s meals, the healthcare system reforms someone else thinks is needed hardly matter.

     Jobs are what’s important.

     Bailouts and stimulus money are creating jobs? That’s a myth. Do the research if you doubt it. And funneling $30 billion into community banks will not jumpstart small business job creation either.  Oh, if I dare ask, by the way, where on Earth is that $30 billion coming from in the first place? How will it be used? Loans to pay off loans doesn’t seem like a promising solution. What will be the guidelines?

    Is there even a shred of Executive and Congressional awareness about the realities of small business ownership and management?

     Why have unions and big business locked arms with government to prevent small business entrepreneurs from saving all of our butts? It’s called creeping socialism, political greed and outright stupidity.

     It’s past time to stop buying what the President and Congress are trying to sell to further their own agendas under the pretense that they know what’s best, and to instead get them focused on what the American people really need: genuine and simple job creation incentives to small business.      

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT DayGet blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

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Feb 20 2010

Are You Lurking In The Past?

Leave “Back To

                                     

The Future”

                                                                  

in the dust and

                               

the old movies!

                                                            

Leadership’s a funny thing, especially when running a small business. The more we try to figure out what went wrong, the less we move forward. Big unionized companies and government agencies can afford the luxury of assigning task teams to look back and determine who did what to whom and why and wherefore.

Small businesses can go broke while their heads are turned.

More than any other organizational entity on Earth, small businesses must remain the most flexible and the least concerned with exploring, assessing, and resolving old problems. In other words, if it’s broke (and not impacting the lifeblood of our business), we need to step over or around it and move on. Fixing stuff takes too much time that is better spent with forward motion … innovative leadership by example!

We need to remind ourselves that anything longer than a minute-old is:

  1. Fantasy (because it’s not in the here-and-now present reality of time and space) and
  2. Over with and impossible to change.

HOW do we keep our minds focused on the reality of what we’re dealing with day to day —  instead of what happened last week, or yesterday, or an hour ago? The fastest and most effective way that tens of thousands of successful business owners and managers use to accomplish this (and, by the way, that’s free, and takes all of 60 seconds!) is to simply take a couple of deep breaths.

     For specific reinforcement on this, take a quick side trip with your mouse and click here to take some deep breaths.

     The bottom line is that no matter what method we use . . . checking our watches, turning up the music volume, pinching ourselves, playing with a puppy or a baby, taking a slug of ice water, rubbing our foreheads briskly or rubbing our hands together briskly, phoning our desk lines with our cell phones and talking to ourselves (well, okay, maybe just let it ring once!) . . . if it works and it joggles our brains into the present moment, it’s a good method. We need to keep using it.

Recalling past incidents, problems and solutions, accomplishments can have a positive effect on our here-and-now decision making as long as we are consciously managing those “Back to the Future” visits from our present existences.

We get ourselves in trouble when we choose to allow ourselves to get lost with past thoughts, reveries, daydreams, nostalgia … whatever we want to call these experiences. Why? Because getting stuck in those mental journeys  is rarely if ever productive and — in a work setting — will almost certainly not help us establish or maintain the forward motion we need to grow our businesses.

   Is it very unlike running down the field carrying the football, and suddenly stopping to think about the circumstances surrounding your last touchdown?

Small business leaders must prompt, promote, and maintain continuous forward movement, be prepared to “turn on a dime” as the expression goes, and stay focused as much of the time each day as possible on the customer, supplier, employee, market opportunity that’s smack dab in front of our faces, not dwelling on history. Save that journey for your accountant.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

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——————-

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Jan 30 2010

What’s Your “Speakunique”©?

Are You Selling Whackadoos

                        

To Nursing Home Residents?

                                                                                   

     There I sat, 23 year-old hot-shot ad agency guy, at the fancy New York City restaurant lunch table between Richard Gelb, then the president of Clairol, and Charles Revson, then the president of Revlon… both men at least twice my age and light-years beyond my dreams of wealth. 

     Considering the extent of business and fashion industry clout at each of my elbows, I was about as close as one can get to being a total nervous wreck.

     My boss, who’d been suddenly placed on the DL that morning, asked me to fill in and represent the ad agency’s interests in establishing some vague, centralized public relations program for the HBA (Health & Beauty Aids) market that we hoped would involve both their companies.

     “Speak unique, Son,” I was told about 90 seconds into my awkward spiel, after stuttering and sputtering out some feeble explanation about what I do for a living, and what the purpose of my insignificant presence with them was all about.

     In other words, the Clairol man was asking me to get to the point, cut to the chase, not beat around the bush, spit it out! What’s your frame of reference, he asked. Who’s your market, he asked. I stammered even more.

     “Well,” I improvised, “considering that your two companies sell the most hair coloring…” CRUNCH! The Revlon man’s fist hit the table hard enough to rattle the bluepoint oyster shells. “Son, we don’t sell hair coloring. We sell the promise of sex to single, young girls. And don’t you forget it!”

     I never forgot.

     What do YOU sell? Are you sure? Knowing unequivocally what you’re selling and to whom — straight out, without elaborate, politically-correct, marketingese language — will keep your business on course and your sales focus front and center.

     Famous for its (truly outstanding!) “Artisan Bread,”the ACE Bakery in Toronto, Ontario Canada www.acebakery.com sells the “promise of every employee” that the bread is their very best quality using only the best natural ingredients, AND that they are committed to a sense of social responsibility for the community that supports them. ACE donates a percentage of pre-tax profits to local charitable organizations, targeting especially food and nutrition programs for low-income neighbors. 

     What is YOUR business known for? What are YOU doing about it? How are YOU representing it? DO YOU “SPEAKUNIQUE”?

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Jan 18 2010

No, Dunkin’…America doesn’t run on donuts!

America runs on small business!

                                                                     

Small business runs on

                                    

competition.

                                                       

Competition runs on sales.

                                                                               

     It’s beyond me why no one in government has yet to figure out this relationship, or be able to translate it into the two following, near-unanimous, conclusions by leading national and global experts:

Free market price competition, state-by-state, is the only workable answer to healthcare reform.

Small business sales success is the ticket to job creation, and job creation is the only workable answer to economic recovery.

     I can understand that most politicians have little or no experience in business, but I cannot understand why they so adamantly refuse to acknowledge the truth of the two statements cited above … why they simply cannot deal with the simplicity of each. 

     They have political agendas. Who cares about their political agendas? Do you know anyone who cares about their political agendas? Our economy and our healthcare reform plans are sitting deep in the bottom of the toilet because our elected officials have agendas for self-aggrandizement, self-promotion, and self-preservation.

     Last time I looked, these people lugging around their agendas were supposed to be representing the taxpayers who have hired them. Hmmm, now there’s a unique thought! Just imagine how much would be possible to achieve if elected officials were not preoccupied with protecting their own butts.

     Imagine if politicians actually served those who elected them, instead of pandering to the government agencies, big business entities, and union constituencies who trip over themselves clinging to elected (and bought) coattails, seeking stimulus money to bail out of the holes they’ve dug for themselves.  

     In fact, ask any group of small business owners, and they’ll tell you that that federal and state government leaders are misguided, ill-informed, inexperienced, and completely unrealistic. They are trying to appease small businesses with a ridiculous, unnecessarily and overly-complicated loan program that no small business owner has time to deal with. And who needs a loan now anyway? Why do tax-incentives have to be Rubix Cubes?

     Government is trying to ramrod an unwanted, unworkable, astronomically expensive healthcare reform program down the throats of small business owners, and simultaneously smokescreen the public into thinking it’s in every one’s best interest when it clearly is not.

     Maybe America’s government and corporate giants and unions do run on donuts and promises and paybacks, but America’s small businesses are fueled by genuine competition, authentic innovation and accountable sales. 

  • Small business owners know how to reform healthcare with free market enterprise price competition.
  • Small business owners know how to fix the broken industrial manufacturing and financial communities with value-adding and innovation instead of cash handouts.
  • Small business owners know how to turn the economy around by creating jobs that big business cannot. And frankly, it sucks that the government flat out refuses to give small businesspeople the chance to do these things that government is incapable of achieving.

     Competition makes life work. Sales are both the heart and the fuel of business. And small business is the engine of our economy. Small business owners don’t talk about “downsizing” and “cashing in political chips” and “taking loans to pay loans.”

     Small business ownerstalk about “opportunity costs” and “cashflow” and “innovation” and “asking and listening to their customers.” They equate sports with their businesses and use competitive terms like: Slamdunk! Goal! Hole-in-one! Gamepoint! TKO! Touchdown! Grandslam! to describe their sales efforts!

     Which sounds healthier to you?

# # #  

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone! 

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