One of the 27 million

                                  

auto industry experts

                                         

quoted this week

                                                               

. . . strongly recommends that as “The Big 3” hustle to try reinventing  themselves (assuming they’ve not become too gargantuan and convoluted), that dealerships should stop sounding so desperate, and start reconnecting with customers at a grass-roots level. 

     Good advice.  In fact, this is good advice right now for any and all businesses. 

     A December 2008 Corporate Communicator white paper published by www.bonmotcomms.com addresses what Bon Mot Communications refers to as “the low trust problem” in business today. 

     “Low trust” says this eloquently crafted document is rooted in the rise of irresponsibility that’s inherent in the delirious growth of social media networks, fueled by public “scandals and betrayals” in the midst of a global financial crisis, then layered onto “unprecedented demand for transparency.”

     What this thinking suggests to me, for business owners and managers, entrepreneurs, and professional practice principals, is that the time to choose to rise to the top is now!

     Customer faith and loyalty flies directly out of the kinds of industry and business leadership that fosters ongoing positive performances, that engages and accommodates customer bases, and that caters to and supports customer communities in clear and meaningful ways. 

     An old business graduate school professor of mine called it “the proof of the pudding.” 

     Like the famous commercial and cinema requests “Where’s the beef?” and “Show me the money!” (except with much greater consequence), uncovering the proof of the pudding means digging a whole lot deeper than mission and vision statements, deeper than promises and PR sound-bites. 

     It means demonstrating –again and again– a total commitment to cultivating your grass roots by delighting every single customer (including those you dislike and those who act wronged when they’re not) with every single encounter, every single day. 

     Hey, nobody said business success was easy to achieve and maintain.  Nine of eleven businesses fail in the first five years, mostly for lack of management skills, which include the ability to exceed customer expectations.   

     If you’re thinking this means lessons can be learned from customer-dedicated “Mom and Pop” approaches to business, you’re right! 

     If the small local grocery store doesn’t consistently provide customers with a little something extra –as the classic Bob Farell customer service training film, “Give ‘Em The Pickle” suggests– the small local grocery store will be gobbled up by giant supermarkets with bigger selections and lower prices. 

     And big companies that don’t give a little something extra earn low trust! 

     This coming week is the perfect time to take inventory of the attitude your business projects to others, and decide what you can do to start building or re-building or shoring up your own consumer confidence index.  It is, after all, all about sales, and customers who trust you because of your deeds will deliver your sales!  halalpiar 

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.          # # #

Check out and contribute to the daily growing 7-Word Story started 104 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

DRINK. LIGHT A CANDLE.

WEAR YOUR SLIPPERS.

BRING YOUR DOG.

     Like using up a yellow traffic light to get under and past it before it changes to red, this is the time of year to make the most of The Great American Work Slowdown that starts this weekend and lasts until New Year’s weekend’s hangovers have been adequately resolved (probably January 6th or 7th this year depending on whether you use Alka-Seltzer or not!). 

     What is that supposed to mean?  You saying to work while everybody else is partying?  No.  I’m saying take time to relax, take time to be with family (and bury the family-feud hatchets at least for a few tolerable hours), and take some time to reassess where your business is headed and how you’re going to get there.

     Now, I’m not talking corporate types here.  They get downtime all year.but have managed to convince themselves that they work hard and deserve it.  I’m talking about the all-American entrepreneur business owners and managers, and professional practice principals — those who thrive on stress, work 6-7 days a week, and have the ingenuity to make a go of anything that comes along.  If you’re it, you know it.

Take time to assess where you’re headed . . . “Where you’re headed” as in goal adjustments.  Are your goals/objectives specific, realistic, flexible, and due-dated? 

If all four of these criteria are not present by the way, your goals/objectives are simply Disneyland fantasy wishes that are wasting your time, money and energy! 

Take time to reassess how you’re going to get there . . . “How you’re going to get there” as in strategies.  What are the thinking avenues you’re going to take to reach the goals? 

If you lock in both of these, the only place you can fail is with the tactics you use to execute the strategies to achieve the goals — and tactics can be changed in two shakes of a lamb’s tail (which is pretty damn quick if you’ve ever seen a lamb’s tail shake!)

     S L O W   Y O U R S E L F   D O W N. 

     Wear your jeans and take your slippers with a giant cup of coffee or bottle of wine or some sipping brandy.  Park your car somewhere out of sight.  Lose your cell phone.  Play some background music you like.  Light a candle.  Bring your dog.  Take advantage of empty email and voicemail in-boxes. 

     Quiet time in the office can work wonders.  You’ll astound yourself with how much you learn and create and plan when nobody else is around.  You’ll get more done in half a day than you normally would in an entire week. 

     Remember all behavior is a conscious or unconscious choice.  Make a conscious choice to treat yourself to some private quiet business think time.  Oh, and do make written or tape-recorded notes of your rendezvous with your SELF!  They’ll make a great launchpad for your 2009 opening bell!    halalpiar    

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.          # # #

Check out and contribute to the daily growing 7-Word Story started 102 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

Do you just turn on the

   faucet and ooze appeal?   

     I left a post at my Twitter friend Doyle Slayton’s excellent (and provocative) site for salespeople www.salesblogcast.com about the importance of empathy in sales. 

     We’ve discussed it here a few times, but the fact remains that too few of us go through our days without really stopping long enough to put ourselves in someone else’s shoes. 

     So what, you say?  So this: When you can take the time and trouble (and it does take longer, and it can prompt considerable effort) to really try to understand and genuinely appreciate the circumstances of a prospect, you will be making more than one sale; you will be selling the dozens of others this one individual tells about your ability to be empathetic.

     The loyal customer you create may never actually use the word empathy to describe you.  How “nice” you were, or how”easy it was to talk” with you, or “how straightforward” or “down-to-earth” or “engaging” –even “charming”–  you were, may be the terms of choice.  But they add up to the same thing.

     How do you earn these credits?  Do you just turn on the faucet and ooze appeal?  Hardly.  Having others appreciate the way you deal with them and the sense of authenticity you put across, comes –no matter how instinctively pleasant you may be– from conscious preparation and hard work.

     It means that you are careful to exercise proactive listening skills, for example, to ask questions about what interests the other person and not you, for example . . . and listen carefully and attentively to the answers without interrupting, for yet another example. 

     The rule of thumb is to talk 20% of the time and listen 80% of the time.  A guideline that works equally well, by the way, in sales as well as relationships and, especially in dealing with children and aging parents. 

     Most nurses are exceptionally skilled at practicing empathy!

     In healthcare (where unfortunately many professionals flip the percentages and talk 80% of the time), it’s called having good bedside manners.  And how many people do you know who prefer to weigh bedside manners above even training and experience when it comes to choosing a doctor, dentist, nurse, physical therapist, occupational or speech therapist, psychotherapist, psychologist, or veterinarian?

     I’m not suggesting bedside manners should replace professional training and experience.  I am advocating that better healthcare results occur when good bedside manners can supplement good training and experience. 

     Isn’t it that you want these professionals to appreciate your unique circumstances so they understand and respect you as an individual vs. lumping you together with all other broken bones, teeth fillings, muscle weaknesses, swallowing problems, brain and emotional problems, and dog-parents? 

     It’s a pleasure to deal with bedside-mannered healthcare professionals, and courteous, respectful salespeople.  Genuineness as a human being is the secret ingredient.  halalpiar

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 97 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

The sky is falling!  

What is this,

Chicken Little?

     Enough of this doom and gloom crap, already. 

     The only ones out there who are doing their jobs successfully are the two-faced mainstream media alarmist exaggerators!  And they have become so effective at brainwashing public opinion that they’re making the rest of us look like fools! 

     U.S. business owners and managers everywhere are walking face down with slumped shoulders.  They’re tsk-tsk-tsking the same people they had been rah-rah-rahing to build their businesses just a few short months ago. 

     What is this, Chicken Little?  The sky is falling? 

The New York Times, Wall Street Journal, Los Angeles Times, USA Today, Washington Post, Boston Globe, Baltimore Sun, Time, Newsweek, and majority of other U.S. propaganda news publications . . . plus ABC, CBS, NBC, TNT, CNN, MSNBC, PBS, and majority of other propaganda news broadcasters have been doing their damnedest to paint our lives bleak and hopeless. 

     They have made every manipulative, conceivable effort to create unrest and depression.  Why?  It’s in their best interests; it serves them well: 

1. They’ve made the public hungry to find out more about this economic monster that’s crushing in around us on all sides, which sells newspapers and grows broadcast audiences (which attracts advertisers and commands higher rates).

2. They’ve made us search desperately for light so they can rally us to overcome the odds and revel in the brightness they think they can lead us all to, from out of the dark shadows they’ve created and wrapped around us.  (This is also designed to build sales, increase rates, and attract advertisers.) 

3. It helps them justify their years of relentless attacks on a President they despise, and pave the way for their annointed savior next month.  Unfortunately, nothing in their optimism could be more pessimistic.  (And this bit of shortsightedness may actually cost them money!)

4. Nothing (nothing) could be further from reality than the strategic roads they ride, but reality doesn’t sell newspapers or build viewer and listener bases — that command higher rates and sell more advertising. 

     What these great mind-bending institutions have failed to realize, however, is that they can never take away our freedom of choice.  And what we need to realize –to rise above the din of narrow-minded defeatest thinking that mainstream media representatives would have us wallow in– is that we CAN think and behave as we choose. 

     We can choose to simply reject all the nonsense the media would have us associate with their “recession” drumbeats.  We need only to look inside ourselves as business owners and managers, as key pieces to the business and economy turnaround leadership puzzle. 

     Finding fault doesn’t find the path out! Cutting budgets doesn’t create sales! 

     We need only to exercise our own intestinal fortitude as a nation of entrepreneurs, as a nation of businesspeople driven to achieve.  We are believers to the core.  We are people who exercise universal charity, who reach out to help the downtrodden back up onto their feet.  We see problems as opportunities. 

     We business owners and managers inspire by doing.  We do not accept the negative values that the media or others try to put upon us.  As a nation, we strive to be winners.  By charging forward to scale the heights, and by reaching beyond where others think is possible, we brighten the lights that bring hope to this planet.  halalpiar         

 # # #

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

Dogs, music, and BJ’s

. . . sounds a little raunchy, but remember the source.

       How hard is it to keep your stomach from gurgling with anxiety when you’ve got blog posts to put up and articles that need writing and editing, and the hours tick by, while no one at the cable company knows more than to tell you that your connections are not functioning?  Duh!  Uh, we called you, remember? 

     So me, the great 30-year teacher of stress management needs to . . . well, you know the rest. 

       A little diversionary follow-up report to yesterday’s post, btw, is that the BJ’s I mentioned, that had the gall to charge prospective customers for the privilege to shop in their new (197^th) store, opened today.   

     The most telling comment I heard was that there were more people inside the store at any given moment of the day than live in the entire town (and probably four surrounding towns as well).  So that just goes to show you how little I know about what works anymore in retailing.  Who woulda thunk it?  Right, BJ’s! 

       But the good news is that the store is 100% perfect, bright, cheerful, beautifully laid out, lots of quality merchandise at very low prices, and offering a huge selection.  Just too crowded!  Oh, well.  We’ll try it on a weekday.  I’ll let you know.  Humpf!  

     I just wrote a reminder note for Monday Vet checkup appointment for my two dogs and that stool samples are needed.  Best place to put it is with my papers for early morning meeting with clients so I remember to get on the road asap after the meeting.  Hope the note doesn’t fall out.  “Bring poop samples to next meeting!” might be hard to explain.

       It’s weird to be typing this in Word instead of my friendly little blog window. 

I was reminded today of two things you can never get back:

the stones you throw and the words you use.

     Belated Happy Birthday to my son the musician.  We spoke (and I sang!) on his day, 12/11, but I hadn’t yet managed to squeeze Christopher www.alpiar.com into my blog.  Anyway, he sent me the following link that he ran across:  http://video.stumbleupon.com/?p=kkdpiahine . . . a pretty cool solo performance no matter what your level of music interest.

       Oh, right, dogs.  So now you know the slow motion truth of my brain activity.  But since you already know about their poop, you should want to know that one’s an all black 5 year-old cocker spaniel, Tuckerton (he’s named after NJ’s Tuckerton Seaport, a mile from where we once lived), and the other’s an 11½ year-old golden retriever, Barnegat (she’s named after NJ’s Barnegat Bay, where we once welcomed the waves onto our front yard).  Now you know why I’m not moving to Machipongo, VA, anytime soon.  

     I promise more substance tomorrow, assuming the great awakening of my cable company.  In the meantime, have a wonderful night.   halalpiar

 # # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 95 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

Every purchase decision

is emotionally-triggered!

     I am forever amazed at the ability of some retailers (and especially in this economy) to assume the luxury of pre-qualifying customers before they ever even set foot inside the store.  Have you noticed?  Or have you been asleep at the keyboard? 

     There’s a BJ’s opening nearby.  Kathy and I went to buy (“buy,” mind you) a “BJ’s Club Membership” card to be allowed to shop at this store that isn’t yet open!  For those even more in the dark than I’ve been (hard to imagine), this means you pay for the privilege to shop at this store.

     Like an idiot, I agreed to stay with Kathy and work through the 35-minute application process (when, alas, I could instead have been happily poking through the aisles of the next door hardware store), highlighted by having to have a photo I.D. in order to obtain a photo I.D.

     Now that makes alot of sense, right?  Isn’t that a lot like the bank being willing to give you a loan if you have enough in the bank to cover the loan?

     Yeah, but, the BJ’s fanatics tell me, you can get lots more stuff cheaper than other places, so it’s worth it to let them take out a second mortgage on your third child in order to be allowed to shop in their store (which, I might add, ain’t quite Tiffany’s!). 

     Well, excuse me, but wouldn’t you think any retailer would be thrilled these days just to have you drop by and do a little shopping?  What makes this join/enroll/enlist/sign up mindset so compelling that people feel they just “have to” buy into the program? 

     We are spending our money to buy products and contribute to –in this case– BJ’s profits, yes?  I mean it’s not like we’re qualifying for the Olympics, is it? 

     Aha!  It’s because we’re all suckers!  It’s because BJ’s, CostCo, Sam’s Club, et al suck us into “Club Memberships” knowing we can’t resist making a good solid emotional decision to join in the mutual exclusivity of others we like to believe we identify with in terms of lifestyle. 

     Huh?  Well, remember that no purchase (ZERO, NONE, NADA) is a rational, logical, unemotional decision.  It’s simply the way we justify ourselves.  But what about the economics of joing retail club membership rolls, and paying to be able to act and feel like we are getting exclusive purchase deals?  Well, maybe we are.  But so what? 

     Maybe we really don’t care about any of this, or maybe we can rationalize it all away.  What?  Oh, you don’t make emotional decisions?  HA!  Ask any good salesperson.  Every purchase decision is an emotionally-based, emotionally-triggered decision. 

     The rational, logical, unemotional stuff is what we use to justify our emotional choices, so we tell our friends about the product or service features, the great price, and how the car will do everything except make coffee, but the truth is we think we look good driving it, or we got totally hooked into the salesperson’s personality, or we have a need to “show off” our good taste . . . something emotional makes it happen! 

     What else?  I am now a card-carrying BJ’er.  YOW!     

# # #

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

Gutless, incompetent, greedy

— the US Postal Service! 

     While everyone out there is busy flexing holiday business muscles by beating up on our gutless car manufacturers, incompetent government, and greed-saturated Wall Street, I propose we have overlooked the longest standing American institution of them all –which happens to be gutless, incompetent AND greedy– the US Postal Service!

     Whaaaat?  I LOVE my mail carrier. 

     Oh. yeah, well I have news for you: my Father was a US Post Office Special Delivery Messenger for over 20 years (and no gift to higher learning I might add, but I loved him nonetheless). 

     There is no Special Delivery designation or service anymore.  It’s been replaced by overnight delivery services and the Internet.  Whaaaat?  Yup, nobody in the P.O. (including the “Postmaster General”) had any B.R.A.I.N.S. or the foresight to see it coming.  And when they finally did, the solution was layoffs and stamp price hikes?

     Having Special Delivery service in the 30’s and 40’s, then closing it out as express mail options came on the scene, is like being ahead of the other team 25 to 0 in the first inning, and losing.

     I practically grew up in and around the stupidity that permeated the P.O. (or “P.U.” as my Dad routinely called it while holding his nose).  Add to that, the fact that my career has included massive direct mail experiences (including responsibility for 1.6 million mailings per month at one point, and annual mailings of 8-9 million at another), and I can tell you with some measure of authority that Postal Service management has gone from dumb to dumber in two short decades.

     What prompted this tirade, you might ask?  This week, I received a lunatic 4-page survey from the highly undistinguished Gallup Poll asking for multiple choice answers to 37 zillion stupid questions about how pleased or displeased I was with the US Postal Service.   

     First of all, the missive was addressed to my long-closed and dis-incorporated company of years ago and delivered (only heaven knows how the wheels of government turn) to my relatively new P.O. box in a different state! 

     I mean, I would love to hear the explanation of what the value is of how what I think of whether my P.O. box mail arrived before or after 10am in the last 30 days and if the carrier behaved pleasantly.  Duh.  Do you, in other words, make it a policy of tracking your routine mail deliveries by time periods and carrier dispositions?   

     What contribution are answers to these inane questions ever going to accomplish in helping this disintegrating giant of disorganization to rise up and slay the (now commonplace) successful overnight delivery companies of the world?

     Don’t the ninnies who run this establishment realize that while Fed Ex and others have been busily teaching their drivers that they are not just drivers, that they are account managers (and this, by the way, for more than 20 years!), and realize as well that the public has simply passed them by?  Are they blind to the fact that UPS has risen to the occasion and outperformed them? 

     Have they never heard of being competitive in the marketplace?  Do they still think they are viable?  Have they ever reckoned with being referred to as “snail mail” all these years of emerging Internet communications domination? 

     Oh, and who’s worse?  The Postal Service for being so blind and unbusinesslike for so long, or the Gallup Organization for taking advantage of the P.O.’s plight, to whip together this ludicrous questionnaire?

     $urely, this $urvey wa$ a big-ticket a$$ignment to Gallup.  Dear Postmaster General – You should know that I could have solved the problem (instead of prolonging the agony with meaningless surveys) for whatever amount was paid to this failing polling organization.  The solution is called strategic competitive marketing.  Surveys won’t show this! 

     The Postal Service obviously hasn’t a clue.  Gallup knows even less.  Maybe they deserve each other: two fading giants of the past.  Let’s hope someone wakes them up, shakes their boots, and gets at least one of them back to planet reality.  halalpiar        

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 87 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

And the time to turn on

                                               

that front burner is now. 

     Necessity, you’ve no doubt heard, is the mother of invention.  And I’ll bet you could pop off a few quick examples, right?   

     Surviving a stressful economy requires businesses to do things differently.  We can’t all, arguably, qualify for government bailouts, so we’re backed into corners.  Because we know from life about logistic concepts like “strength in numbers,” we may of necessity end up choosing to combine forces with diverse, even competitive entities. 

     But that’s not a bad thing when it comes to, for example, sharing marketing expenses — unless your egotistical needs to run your own show are too big for you to justify teaming up with others.  That is a bad thing.

     By joining forces, a great deal more becomes possible in terms of both stimulating sales results and saving promotional dollars. 

     One of the most successful regional advertising campaigns I ever produced was for a major lumber company (that also sells a great deal of hardware), which featured wholehearted advertising and promotional endorsement exchanges with a major hardware store (that sold a little lumber) that was located a block away. 

     The two family-owned entities had battled one another for generations, but the advent of a giant home center moving into the area (that would sell both lumber and hardware) prompted the odd bedfellows arrangement. 

     The two retailers combined advertising dollars, and alternated sponsorship messages that always featured testimonials from the other.  Both businesses increased sales and, by working together, both were able to cut marketing expenses.  Each successfully reduced spending totals by one-third while gaining one-third more exposure than they each started with. 

      The home center backed off to a more distant location.

     Contractors, physicians, lawyers, accountants, and others commonly share customer, patient and client referrals.  Online companies engage in cooperative ventures literally every minute of every hour.

     Print and broadcast media often swap space for airtime, and will often barter advertising packages for products and services that they can use as give-aways and contest prizes to gain readership and listenership and viewers.      

     So it’s nothing new.  What’s new is the economic squeeze that pushes considerations of cooperative business marketing efforts to the front burner.  And the time to turn on that front burner is now.  A little receptivity and a lot of responsiveness are the prime ingredients to make combined efforts be productive.  Surely you can muster those? 

     My Father always used to say, “He who hesitates is lost!”  And my Mother always added something about “A word to the wise . . .”     halalpiar

# # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 86 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

Be kinder than necessary

because everyone

you meet is fighting

some kind of battle!

     I know, I know, I promised more today on listening skills.  Well the number one rule of listening for many people and many professions is to use empathy, and that’s what this heading is all about. 

     Empathy is mentally putting yourself in another person’s shoes.  It is a step up from sympathy, or feeling sorry for someone, because empathy implies active involvement.

Of course there’s more, a lot more, to active listening skills than being empathetic, but I relate strongly to the message of the heading, so I’m leaving it there while I take you down another listening skill path: paraphrasing!

“If I understand you correctly, you are saying that . . .” or “What I think I hear you saying is . . .” or “Do I understand you to mean . . .? are three excellent lead-ins to use when paraphrasing (putting your “take” on a statement into your own words) something someone else has just said.  Why would you do this?  To make SURE that you got the opinion or information or directions right!

This paraphrasing device, by the way, when it’s delivered in a persistently unemotional, understanding tone of voice, has great value in defusing moments of conflict.  It forces a person who’s just tossed out an emotional barrage of complaints to hear how their words have come across to someone else in a non-threatening and non-confrontative way.

  Paraphrasing serves to slow down the rush of upset, and often prompts the other person to reconsider or at least to better explain the issues.  It sets a stage for the upset person to talk more, and often to be more careful and reasoned.

   We’ve all heard that (especially in sales, customer service, counseling, consulting, and marriage ) we need to try to speak 20% of the time and listen 80% of the time.

This may be a challenging prescription, but speaking and listening are behaviors.  We choose our behaviors.  We also choose to be challenged or we can choose to be accepting.

Water flows best downhill.  Choose the easy route.  Just tell yourself to “Listen up!” [Taking notes ALWAYS helps, and flatters as well.  “Would you please speak a little slower (or repeat that) so I can jot it down; I want to make sure I get it right!” works wonders in terms of ensuring full understanding and in boosting the other person’s ego.]

On the flip side, ask someone who’s just unloaded a barrage of concerns to help you sort them out by writing them down, one at a time, and assigning a #1 for most important and #2 for next most important, etc. to each item — and then proceed to address (chew and digest) each issue separately and exclusively, beginning with #1.

Odds are pretty good you’ll never get past the first two or three items on the list before the complainant withdraws the remaining ones or backs off the initial sense of fury, or both.  Either way, you have nothing to lose by trying, except miscommunications and upsets.

# # #

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 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

This is the time

  between waves. 

     Have you ever noticed the utter serenity of the sea in between waves? 

     How much is that like your life and the work you do? 

     Thanksgiving visits and family were here in a tidal wave (perhaps more like a tsunami for some), and gone . . . tiny stones and shells aclatter, scamper down the beach in withdrawal as the tide turns low. 

     Business activity slows incrementally to more of a crawl each day between now and New Year’s when it all grinds to a halt.  Ah, but not for entrepreneurs or manufacturers!  Not for writers!  Not for retailers!  Not for emergency personnel!  Not for those forced out of work by economic uncertainty.   

     This is the time between waves. 

     Now is when small business owners and operators and manufacturing enterprise management can finally take a breather from the year-long pounding of phones, faxes, mail deliveries, media broadcasts, meetings, conferences, emails, text messages, trade shows, endless travel itineraries, and industry reports, and get some real work done.

     Now is when their attentions shift to strategizing, planning, scheduling, catch-up reading, assessing, courtesy-calling, audits and inventories, and getting ready for the next big wave in January. 

     Writers?  Yup!  Now is when writers can drop back from their day-to-day discipline and actually review what they’ve done; this time between waves is the perfect time to edit and polish and prepare to get the manuscript or feature story done, to get an agent, get a publisher, get a direction for developing more freelance work. 

     Retailers?  Let’s not even go there.  This between waves time is “make it or break it.”  No time even to think. 

     Emergency personnel?  We all know that emergencies never stop and, if anything, they increase dramatically during the holiday season . . . and afterward, especially during the depression-heightened month of January! 

     So holidays mean relaxing business ebbs for some, and ulcerous anxieties for others.  Where are you right now?  You’re definitely not a retailer or EMT or ER nurse because you’d never have time to read this. 

     So since you are reading this far, it might be useful to remind yourself to make the choice to take full advantage of being between the waves.  It’s easy to get caught up in nonproductive activities, but you won’t get this valuable “down time” back until –maybe– the end of next year!  DO relax, but don’t fade away.        

     If you’re out of work, don’t count yourself out and head for the bridge.  You have the ability to pull yourself back up, kick yourself in the butt (a bit tricky, but not impossible for most!), and propel yourself forward back into the job market. 

     Remember that every problem that a company has is an opportunity for you to find the job that’s right for you, either in that company or another.  Stop beating yourself up.  Get focused.  And go for it!  Make it happen!  You can do it if you really want to.  All behavior is a choice.  Choose to make it easy

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!