FAKE Entrepreneurs

Listen to all the politicians toss the “E” word around, and it will be transparently clear that they haven’t the foggiest idea of what Entrepreneurship is all about. How do YOU stack up? Here are some solid clues and checkpoints:

FAKE Entrepreneurs indulge in constant chatter about how great their business ventures have been, and will be, instead of being focused on the present “here and now” moment, as real entrepreneurs tend to be most of the time.

FAKE Entrepreneurs waste time, energy, and opportunities by whining and complaining about what didn’t “go right.” They instead need to follow real entrepreneurial thinking which calls for learning from the process and adjusting it, then moving on to make their ideas work.

[We’ve all heard the famous comment from Thomas Edison in response to questions about his 10,00 attempts to invent the light bulb, and how he felt at having failed 10,000 times, that he said he instead learned 10,000 ways to not make a light bulb!]

FAKE Entrepreneurs talk nonstop in convoluted terms about big money deals they have made and will soon be negotiating, instead of real entrepreneurs who pay tenacious attention to their current cash flow.

FAKE Entrepreneurs react instead of respond and blame others (predecessors, parents, partners, competition, the economy, climate change, and childhood) for costly business errors and decisions, instead of accepting—as real entrepreneurs—that the upsets are the result of a conscious or unconscious choice that they made now or in the past, and getting on with life.

FAKE Entrepreneurs consistently “take entrepreneurial risks” without remembering to put the word “REASONABLE” in front of “risks.” Real entrepreneurs don’t bet the farm. Real entrepreneurs take more risks than corporate and government managers, but the risks they take are always reasonable and realistic.

FAKE Entrepreneurs refuse to set goals because they fear failure, and refuse to learn proven goal-setting criteria which include “flexibility” as a key determinant. Real entrepreneurs set goals and routinely change them as they go forward because A) Nothing is in concrete, and B) times, people, and circumstances often change at the proverbial drop of a hat.

[Reality dictates moving or adjusting the goalpost or the terms initially determined for getting into the end-zone. Real entrepreneurs know they don’t need to stay on someone else’s measured field or inside someone else’s stadium in order to score a touchdown!]

FAKE Entrepreneurs mask what they’re doing behind closed doors or armies of hungry lawyers, out of fear someone will steal their idea and beat them to the punch (and that, by the way, can happen easily while ego-feeding with those few, well-disguised, bad-news investor and business lawyer vulture-types!).

Real entrepreneurs understand that seeking trustworthiness in associates is paramount among desirable qualifications, and that proprietary rights, copyrights, patents, trademarks are important, but that the time and energy of appropriate types of attorneys must be carefully shopped for and firmly (and appropriately) channeled.

[With cautious judgment, real entrepreneurs will usually embrace competitive overtures (and sometimes offer some). Many businesses maximize success for themselves by clustering, or joining forces with, or bartering with other like-minded entities… often a mainstay of retailing to stimulate consumer shopping and even realize cost savings with co-op advertising and promotion events.]

 How do YOU stack up?

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Hal@BusinessWorks.US      or 931.854.0474

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

Marriage or Business . . .

RFPs WASTE TIME,

MONEY & ENERGY

A. RFPs done by or for an entrepreneur
B. RFPs done for the government
C. RFPs done by or for a marriage partner
D. RFPs longer than one page
E.  RFPs that require attachments

Here’s the bottom line for each:

1.  Odds are that any entrepreneur who asks for a formal RFP (Request For Proposal) is likely to be an insecure pompous ass. In fact, unless you’re selling psychotherapy services, you probably shouldn’t waste your time. These individuals are either playing control-freak games or they are looking for free strategy outlines to follow… or to get you to do the strategy work for free that can then be passed along to someone else to follow who lives closer and is cheaper, or who can be more easily manipulated… and/or a relative or friend or “undercutter” who will execute YOUR proposal outline at a much lower fee.

Any entrepreneur who responds to an RFP with anything more than a one-page proposal (no, not two sides of one page, and not one and a half pages) isn’t worth her or his salt because getting the job done requires being concise. Entrepreneurial proposals longer than one page immediately telegraph that you don’t know what you’re talking about!

2.  Government literally invented these things. RFPs are how government people get outside vendors and especially service businesses to work their brains off for free! If you’re an entrepreneur, you might rather want to die than jump government agency hoops and run their gauntlets. Government workers aren’t smart enough to be in your shoes, but they are experts at manipulating innovative thinkers to struggle with solving government problems. 30-page RFP questionnaires are not unheard of. Typically, you’ll provide everything requested before learning that you—now out of breath with burned feet—are not being awarded the project. And why is that?

Why? Because, unbeknownst to you, the work contract is being awarded to a White House cousin or Senator’s housekeeper’s sister or Congressional Representative’s biggest campaign donor’s son who just flunked out of dog-walking school, or the Governor’s favorite niece’s boyfriend or the state representative’s brother-in-law’s sister-in-law once removed, or the Mayor’s mistress’s dog trainer. “HA!” says you, “not a chance!” Don’t bet the farm on it! After all, can you think of one reason a government employee should care about any private business that can’t  influence the powers that be to help keep that person’s job intact?

3.  Okay, the marriage partner thing. That really shouldn’t take even a semi-conscious human being to figure out that having to request a marriage proposal from someone is probably not the healthiest indicator of marriage startup success… especially if it’s in writing. Oh, not talking about prenuptial agreements here, which have their advocates and clearly seem to fit some circumstances. I’m talking about formally requesting a proposal. And, I mean, what do you do with such a thing? Does it include a deadline? A budget? 27 pages of attached supportive evidence and diagrams? Really?

4.  A proposal for ANY thing that needs to be longer than one page is simply not worth submitting or accepting. Proposals are, after all, opportunities for those who request them to identify quick-thinking, quick-on-their-feet experts who don’t need to reinvent the wheel or describe every minutia detail of how they’ll attack the problem. By the same token, those who respond to RFPs need to demonstrate their expertise with a no-words-wasted outline of recommended actions that are crisp and to-the-point. Or are you too complicated?

5.  Oh, yeah, attachments. Fuggetaboutit! Diagrams, bibliographies, source listings, examples, past clients? Delete, delete, delete. If a request source doesn’t know you or have found out about you separate and apart from the RFP, the RFP isn’t the place to start getting known. Best advice? Move on!

SUMMARY: Time, energy, money, and opportunity loss are all likely to occur for those consumed with completing every detail of a typical RFP. More secure, more definite, more fun and more challenging new business results can probably be realized by making a concerted effort to convert sales from your existing pipeline. Leave RFPs for medium and large size enterprises that can more easily afford to take it on the chin when the bottom falls out. Make today the time for change!

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Hal@BusinessWorks.US   or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!
Make today a GREAT Day for someone!

Birthing Healthcare Business

Until you’ve worked on the front lines of a medical or therapeutic group practice, a private healthcare facility, or on a pharmaceutical or medical device core management team, you’re not likely to ever appreciate that healthcare entrepreneurship is a radically different beast.

Non-healthcare business entrepreneurs—minus the excessive regulatory compliance baggage—can afford to be more freewheeling than their healthcare provider-based counterparts.

Healthcare entrepreneurial ventures can carry astronomical price-tags for R&D. The accompanying array of complicated startup legalities, convoluted tax restrictions, partner negotiations, branding and marketing (Healthcare is NOT about smiling doctor billboards!), recruiting and interviewing, position statements, community relations, and building a referral base is enough to confound many dedicated providers who lack even basic business training or experience.

So what? Who cares? You might ask.

This is not to trivialize the amount of hard work and suffering that accompanies the launch of non-healthcare entrepreneurial enterprises—particularly those ventures giving birth to non-healthcare-related hi-tech products and services. It is simply that healthcare has it harder!

Initial non-healthcare-related business investments are often from friends and family who are happy to just get their initial money back.

But healthcare investors are often professional investor outsiders with no knowledge of your business, who want unrealistic return on investment, who are not interested in your sweat equity, and who want to own controlling interest in exchange for the funding they provide.

These wealthy individuals often seek to be “part of the action” and are willing to pay for it, but who will not let business founders off the hook if things fail — and, curiously, many who fit this description seem always to appear at the moment when you most need it.

The #1 underlying message here is DON’T NEED IT! When you most need money, you can be sure you’ll be communicating it without even a word, and that’s like blowing a game-starting whistle to send in the circling sharks. You think TVs “Shark Tank” name has no basis?

Underlying message #2 is STAY FOCUSED ON MAKING YOUR CORE BUSINESS WORK INSTEAD OF LOOKING FOR A QUICK FIX BY EXPANDING OR EXTENDING IT TOO PREMATURELY . . . TRUST YOURSELF AND BE REALISTIC.

So, if you have a choice between starting up a decorator windshield wiper blades company and establishing a business that aims to produce anti-bacterial clamps for micro-surgical openings, or starting up an orthopedic group practice, avoid healthcare pros money woes and go for the wiper blades! (But don’t think a year of that qualifies you to be in the windshield business, the windshield washer fluid business, and the rearview mirror business—or to think a 500-unit order means you need to break ground for a monster manufacturing plant!)

Just in case that thought crosses your mind, go back to the #2 message above, and if you do it right, you’ll be accommodating the #1 message without even trying. Because? Because you won’t need money because you’ll be too busy building your business and blowing out the walls of your garage!

If you’re truly “locked in” to a healthcare business startup, step carefully, listen carefully, speak and write carefully, and don’t let any amount of cash infusion take control out of your hands unless you have something else ready to put your hands on, and can (and are willing to) walk away comfortably. And remember–above all else– that Healthcare Leadership can mean only one thing . . . and it’s not Obamacare or “Lean” Management!!

Greetings Business Owners,

Entrepreneurs and CEO’s!

Here’s “what’s in it” for YOU!

” What’s in it for you?”

First, if you’re not answering this question for every one of your customers and investors and supporters –every day, in everything you decide, do and say– you’re either not serious enough about your business interests to continue reading this (Thank you and goodbye!), or you’ve lost touch with reality (Hang in here for a few paragraphs and restore your awareness!). Hopefully, you practice rewarding those who keep you in business with more than they ever bargained for.

Reality Check: You only came here because you thought there was some benefit for you, right? There is. Read on.

Just in case you think I’m being too smartass, realize that none of us are open to new ways of thinking without being jostled. Some require more of a jolt than others depending on one’s state of mind at any given moment. A blog post doesn’t leave a lot of room for niceties when the subject matter revolves around boosting business results and the dynamics of attitude adjustment (and, no, I’m not talking about it being 5 o’clock somewhere!).

That leaves us with a choice between mollycoddling or being in your face. Pampering gets us nowhere. Spirited confrontation without physical or verbal abuse consequences, though, is not always bad. If we respect one another, we can disagree and still respect and learn from one another.

Okay, let’s get to the part about what you get for reading this far. Here–for you to chew on and digest– is some new revelation food for your business brain that I guarantee you will make a positive difference in moving you rapidly closer to your deepest personal goals in life . . . the tasks you want to achieve to make a difference on Earth:

1) There is no such thing as time management.

2) There is no such thing as stress management.

You can manage what you do, but if you’ve learned how to manage time, call me; we can make a fortune together! You can manage how you respond to stressful situations, but if you can manage stress sources, call me; again, we can make a fortune together. Oh, and on either of these pursuits, yes, you may need me. Yes, if you want to call me on that point (my number is below), I’ll be happy to explain.

Here’s the bottom line: You cannot manage time or stress, but you can manage how you choose to deal with time and stress restraints. When you choose to consciously control the ways you behave so that you respond to stress instead of react to it, you will be be happier and healthier and be far better at growing your business. You will be getting more done in less time.You will be choosing to make the most of the time you have left on Earth.

Personal productivity comes from being constantly aware that all behavior is a choice and that you can just as easily choose to make your self more in control of internal and external stressful sources an easy thing to do as you can choose (or continue to choose) to make it a hard thing to do. Be aware that consistently choosing these key ingredients of self-control and self-confidence cannot solve all problems because we are all sometime-victims of bad choices/decisions we intentionally or inadvertently chose in the past. When that happens, don’t compound your struggles by throwing CHOICE out the window. Buckle down instead and restart your meter!

SUCCESS is what’s in it for you, and you will get there by choosing to be in control of how you respond to stress and by choosing how you can best use the time you have available . . . remembering, of course, that SUCCESS is the journey not the destination, and that all of life is an interruption!

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I

When  Are  You

  SPONTANEOUS?

Entrepreneurial instincts require a range of attributes we’ve discussed here many times (Try the Search window. under the book cover on right) — passion, determination, innovativeness, reasonable risk-taking, etc. Rarely, though, do small and startup business venture gurus address one of entrepreneurship’s most basic anchor needs: spontaneity. . . being able to “turn on a dime.” Or, in 2015, “turn on a text message.”

By its very definition, being an entrepreneur is all about being a person of action. That translates to taking steps on one’s own behalf as well as taking steps, observing what happens, making adjustments, taking more steps, observing what’s happening, making adjustments, taking more steps, observing what’s happening, making adjustments — for as long as it takes to make an idea work!

Okay, so you know you need to incorporate more of this kind of thought process and practice but you’re not sure where or how to start? While there really is no better way to initiate more action in your day-to-day pursuits than to simply do it, it sometimes helps to have a prompt of some sort. Here are a couple of thoughts in that direction:

For just a few days– let’s say a week– put 10-20 sticky notes around in the places you most often look: car dashboard, cell phone, bathroom mirror, refrigerator door, coffee pot, wristwatch, pillow, computer screen, light switch, socks and underwear drawers, soap dish, add a few more of your own here. Each note needs to ask the 6-word question:

CAN YOU DO SOMETHING

DIFFERENTLY TODAY?   

So, that’s something tangible you can do that will help trigger or unearth from it’s hiding place, your sense of spontaneity. Those reminders should prompt you — for example– to think about and try: driving a different route to work or, starting your shower by scrubbing under your left arm instead of the usual right arm or, consciously smiling every time you step into and out of your workspace or, taping yellow caution tape around your bedroom doorway as a reminder to not talk business once you cross that line or, you got the idea.

Here’s something INtangible to keep in mind and prompt yourself with (same locations as above), but THESE sticky notes will (instead of a question) simply show the number “86400” and to get the complete picture of what 86400 means to you, try clicking on this:

86400

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Only 10% of salespeople

make more than 3 contacts

with a prospective Customer.

80% of sales are made

on the 5th to 12th contact.

It doesn’t take a genius to figure out the message behind these stats from the National Sales Executive Association, as brought to the surface on LinkedIn by

Douglas Green, National Field Market Manager, Healthcare at LanguageLine Solutions, Austin, TX.

Take the bitter pill! If you own or manage any part of a small or medium-size business, or if you are part of an individual or group professional practice, like it or not, you ARE a salesperson! If you can’t accept that and move forward, your business or practice won’t move forward. It is that simple.

So let’s explore this for a minute:

As a salesperson, what keeps you from making more than three contacts with a Customer or prospective Customer? What makes you stop short? Hint: It’s not likely to be the prospect or the circumstances. It’s your CHOICE — active or past– that’s holding you back!

If you’re so easily discouraged in representing your ideas/products/ services more than three attempts, imagine your credibility–never mind the credibility of your ideas/products/services–plummeting in the eyes of someone or group or entity after you’ve made only three attempts.

But whom, you may ask, wants to visit with someone five to twelve (12!!!) times to make a sale? A top performer, that’s who! The top performer you are capable of being, if you CHOOSE to be!

Frustration doesn’t fall from the sky and land on your shoulders. It’s something you intentionally or inadvertently CHOOSE.

Here’s a cage-rattler for you, from the good-fortune experiences I’ve had working with and learning from some of the world’s greatest salespeople: IT IS at least AS easy to choose to make the challenge of 5-12 contacts easy as it is to choose to make the challenge be hard.

And you must be lost in the Stone Age if you interpret “contact” or “visit” as a physical movement of your being back and forth to a prospect’s space. It’s true that physical back-and-forth trips may actually be called for in the case of high-ticket projects, but most of the time, contacts and visits take the form of phone calls, emails, text messages (when requested or agreed to ahead of time), or –Heaven Forbid!– a handwritten note or two (Huh? Handwritten?). Yes really! It’s all about Communication.

It should go without saying, but I’ll pop the comment in anyway: It’s not probable that 5-12 prospective Customer contacts will succeed if they constitute a bombardment or avalanche anymore than if they are as far apart in time as most dentist visits, so common sense must be paired with choosing persistence.

The bottom line: If you want to rise above the rubble, make a conscious choice to rise and a conscious choice to not be sidetracked.

Play the 10%-80% odds! Remember that Consistency Sells! And guess what else? Repetition sells, repetition sells, repetition sells. Repetition . . .

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 Hal@BUSINESSWORKS.US        or comment below

 DOCTORS, THERAPISTS,

PRACTICE MANAGERS

 HOSPITAL EXECUTIVES

. . . ARE NOT

CORPORATE MUCKITY-MUCKS

You and your practice or facility are not likely to be a Fortune 500 corporate entity. So there’s no need to pretend being a marketing guru.

In fact, if you are feeling even a little bit over your head with marketing, you’re likely to be wasting money, time, and energy!

Maybe you’re unearthing a monster budget expense at the behest and/or persuasion of some big-time marketing company, PR firm or ad agency you’re working with or thinking of hiring? It can often feel (and be real) that such entities are simply throwing away your money to create a mumbo-jumbo branding program aimed at earning an award for themselves.

If you’re working with or considering  “experts” who are trying or promising to “position” you as the brightest star in the heavens . . . you may want to re-think it with a dose of reality.

Reality? Yes, you are a healthcare provider. That makes you an entrepreneur. Entrepreneurs challenge the system. In healthcare, they use (or retain) innovative thinking to establish, re-establish and upgrade the authenticity of themselves and the “saleability” of their services, careers, investments, and reputations.

You can accomplish this with: much less expense of money, the same expense of time, and sometimes greater expense of energy. Oh, and –by the way– having and practicing a sense of entrepreneurial reality tends to get far better value and results than engaging one of the “big-time-expert” groups noted above.

Just to be sure we’re on the same page here, I’m talking about –specifically– how to increase patient volume, how to stimulate patient and patient-family loyalty, and how to strengthen referral bases, channels, and networks without having to bet the farm!. Is that what you’re looking to accomplish?

Stay with me on the next few weekly blog posts and I’ll tell you HOW… or call or email me (info below) if you can’t wait!

Let’s start with the idea that what truly “sells” people is to be entirely focused on them and not on ourselves. Chest-beating, posturing messages about how great you think you are and smiling-face billboards, ads, and Facebook pages –regardless of expense involved– make no difference whatsoever. In fact, they often do the opposite… annoy, antagonize, create doubt and distrust, and send the people you’re trying to reach galloping off to your quiet competitors.

So do you have to be “quiet”? No, but you do need to be your authentic self. You do you need to be more conscious of the training and talent and experience gifts you deliver in your vital societal role as a healer and healthcare provider. Because THAT is your best marketing!

Is that hard? Of course, especially given the volatility, misdirection, intrusiveness, and mismanagement of government agencies, insurance companies, and today’s Obamacare circus, but –in the end– difficulty (as most entrepreneurs learn) is a choice.

There is much more coming to you at this blog in the hands-on, specific-how-to-steps departments in the days ahead. So, do return for more on how to get started and how to re-start.

In the meantime . . .

CHECK THIS disarmingly true, insightful post

at www.HealthcareTalentTransformation.com  

by David Lee Scher, MD, titled:

“Five Ways Physicians Can Change Patient Behavior“

 # # #

“Got here safe & sound, Y’all!”

AND STILL UNPACKING AND SETTING UP NEW OFFICES . . .

GUESS WHERE?????  Email your guess: Hal@Businessworks.US  (“New Office” in Subject Line) Winning guesses entered in drawing for a FREE first edition signed copy of HIGH TIDE fictionalized account of America’s biggest drug deal! See www.HighTideNow.com

Thank you for your visit.

If you’re new to this blog, please mark your calendar to return on April 16th for the beginning of Tax Return Recovery, and to help kickoff an exciting new series of posts you won’t find anywhere else!

If you’ve been visiting here regularly since the birth of my blog in April, 2008 (and now closing in on 1500 posts), thank you even extra!

You, especially, will want to return April 16th to see what’s in store for innovative, spirited business and healthcare professionals. You’ll get  proven new ways of thinking to boost your sales and make the most of your leadership skills — for profit and nonprofit businesses and professions alike. You’ll get coaching that works in the office and meeting room, on the phone and on paper, on the smartphone and the computer. You will get specific how-tos for building and enhancing your leadership posture in your industry, your marketplace, and your community.

When you return here April 16th, you will get the beginning of an input stream that no one else dares to share . . . on ways to feel better about your SELF (no product or service sales pitches, no lectures, no gimmicks). You’ll get ways to be encouraged, ways to make a difference with your career and family pursuits, ways to rise above the clutter.

You’ll get solid substance based on more years of experience than you probably are old. Not just passive observations, you’ll get frontline/hands-on experience with over 2,000 business consulting and return engagements AND with more than 20,000 students and management training participants. PLUS –as incredible as it’s always been–it will be free on this blog. Try it. You’ll like it. Send your friends.

In the meantime, to better serve our Entrepreneurial Clients (Including Business Startups, SalesPropreneurs©, Doctorpreneurs© and Corporate Entrepreneurs©), BUSINESSWORKS.US and TheWriterWorks.com, LLC will be in the process of relocating to another State. You’ll get the details as soon as we’re settled. In the meantime, Happy Spring!

See you the day after taxes!!!

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 Healthcare is NOT About

Billboards of Smiling Doctors

 . . . So STOP the nonsense and STOP wasting money!

STOP your healthcare marketing long enough to seriously

ask yourself if your public messages really make sense.

Healthcare is and has always been all about TRUST. Nothing more. Nothing less. Doctors and medical groups and hospitals and therapists and chiropractors and dentists and veterinarians who run smiling (or threatening) branding messages on billboards (or in print, online, and broadcast media) are wasting time and money!

Healthcare professionals are wasting their money. 

But they are wasting our time.

Huh? Why? Because NOBODY CARES!

The public today is not the public of yesterday – literally! We are no longer just Internet-savvy. We are Internet-addicted, Internet-crazed, and Internet-bamboozled. We are being micro-chipped to death!

• Healthcare DOWNside: Rampant Google-dependency and new strains of attention deficit disorder.
• Healthcare UPside: We can now know more about our ailments, disorders, symptoms, diagnostic and treatment procedures than ever before. And we can know it in a heartbeat.

Much of the problem lies with healthcare professionals who think they can knock out effective branding programs because they watch TV (or surf the Net, or read blogs, newspapers and magazines) and that makes them experts! But truly effective and memorable branding programs require special skill sets too . . . and those seldom parallel professional healthcare training. Creating marketing that works is not a hobby.

Oh, and if you are a healthcare marketing person, agency, group, or consultant: Before you jump up and down and run off copies of this post to pass around to support your credibility, STOP!

You may well be the other part of the problem!

• Are you selling healthcare professionals on printing and mailing expensive magazines that no one reads or cares about?
• Are you trying to package healthcare services and market them like hot dogs, popcorn, and underwear?
• Are you pushing email blast campaigns and Twitter and Facebook and LinkedIn as ways to market healthcare?
• Are you saying: “We’ve got your back, Doc! We’ll make you famous! Patients will be standing in line, breaking down your door?

For a fraction of the money healthcare professionals are now spending on marketing, the right approach to building volume and referrals and growing patient and patient family loyalty needs to be considered. The right approach can reap two to ten times as much success! It starts with a diagnostic workup to generate a healthcare practice history. It ends with treating the practice appropriately to achieve the most positive prognosis imaginable.

It’s based on ways to build and increase trust levels, decrease and make the most of stress levels, enhance every level of communications, and make the best -most humanly possible- use of time each day with each patient, patient family, and referral source, as well as ensure proper EMR use and full reimbursement compliance.

It takes time and patience to get and keep patients — not fancy, ineffective and expensive marketing.

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 GUESS WHAT?  You don’t need

January 2014 to think NEW!

Seriously? Just because the new year has begun is no reason to start thinking about new business directions and goals. You can do that ANY time. It’s called attitude adjustment, and I’m not talking about some happy hour event.  It’s a fact that every one of your behaviors is your choice.

It may not be a conscious or present-moment choice. It may be the result of something you choose subconsciously (or “unconsciously” as scientists now define the phenomena) and may therefore be a choice you don’t recall or claim you never made, but the truth will out!

You chose your every behavior (and attitude)

and continue to make those choices every day.

So, what’s with the calendar programming? Many of the most successful businesses in the world were conceptualized or began or expanded or were revitalized in months other than January. I’m not suggesting you ditch your New Year’s brainstorm. I am simply saying it’s your choice to not limit your “NEW” thinking to any time period.

Playing the odds that your competitors are also planning some kind of new year launch right now can set you up for taking the best path to stand out from the pack — by planning to not be part of the pack. Any new business activities you kick off in January or start planning in January can get lost in the hubbub.

Besides, delaying your target date helps ensure you get it right. Being first is not always being successful.

Are you choosing to put undue stress on yourself? You can just as easily choose to make the implementation of your decisions be easy. In other words, it’s just as easy to choose for something (including a new product or service launch, a revitalization program start date, or a new business launch) be easy as it is to choose for it to be hard!

It’s your choice.

and

you become what you think about!

When you choose to push yourself and others to get something done by some imagined deadline, you are choosing increased stress for yourself and all involved. Stress is not always bad, but when stress turns into DIStress, emotional, mental and physical health become threatened. Choose courageously, but choose carefully.

It’s like driving cross country: stay alert!

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God Bless You and Happy,

Healthy. Peaceful 2014!

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