When times get tough, 

the tough get going,

but they also

inventory their staffs!

     It’s easy to do, costs nothing, takes almost no time, and can produce an avalanche of valuable sales and business contacts. Pass around a short survey every six months that asks the people who work with you what they’ve been learning lately outside of work, who they know, what activities they choose for family fun, what kinds of careers family members have… 

     With a little prompting on your part, and some representative examples you can offer to promote useful responses, you may learn nothing of value . . . but you could be astonished! And until you flat-out ask, you’ll never know. Your administrative assistant may have a brother-in-law who runs a company that’s a perfect fit with your business mission.

     Your operations manager’s sister might be married to a board member of a neighboring business you’ve considered courting for shared marketing expenses.

Maybe your shipping clerk or receptionist is active in the same church as a key supplier who’s been giving bigger discounts to your competitor, but you’ve never had enough of a shared personal connection to feel comfortable enough to approach her about it.

     Why wouldn’t you know things like this already? Most people who are not running a business, or in sales, rarely think about networking, or have experience in the qualifying question process that’s usually needed to uncover valuable connections. It’s human nature to not volunteer “personal” information.

     You have a goldmine of untapped resources under your thumb. Start to draft your survey page.

     Avoid probing personal questions. Unless you have more than a hundred employees where processing answers could start to get unwieldy, avoid multiple choice or yes/no/maybe questions. Keep things open-ended and “optional” so no one feels you’re poking around to get in his or her closet. Explain that good business contacts can come from stretching awareness of existing resources, and that you would be very appreciative of any information shared, even if the respondent didn’t consider it valuable.

“Who do you know in your neighborhood, or your family or immediate circle of friends that might have some work or career connection with our three major prospects/customers?

Would they mind if you or someone from your organization contacted them or used their name to make contact with that prospect/customer to help open up a channel for dialogue about the services/products we offer?

What would it take for that to happen?”

     A question flow like this will of course get answered more enthusiastically and more thoroughly when you can provide some reward — a bottle of champagne, a day off, a charitable donation in that individual’s name, a percentage of potential sales commission, a small piece of some resultant new revenue stream that a connection produces. Use your imagination here.   

     The bottom line is the old reminder that you never get anything if you don’t ask for it. And when you do ask, you may be pleasantly surprised. What’s the worst thing could happen, the questions produce no contacts? At least it will serve to get people thinking.

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone! 

“Break out the

tambourines,

Boss. It’s time

 to collaborate!”

Okay, ready? Take some deep breaths Here comes a long question:

Are you and your business standing quietly on the sidelines, like celery stalks in search of a Bloody Mary…while others in your building, block, town, county, state, region, profession, industry are taking action to improve community well-being?”

     Maybe your answer has to do with how you define community? So here’s a short question: How DO you define “community”?

     And while you’re beating your brains in trying to answer that, you may want also to consider how you and your business typically interact with other businesses and business owners within the community you ultimately define. I know this is getting mind-boggling, so here’s a little historic help from your friends:   

     First we had affiliates, then we had partnerships, next came alliances, and then –so no one would construe these deliberate arrangements as involving money transfers during economic times of question-ability– we gave rise to strategic alliances. Now, however, living in the age of social media (which we have slathered on top of a deeply troubling economy), we have all become collaborators.

DID YOU HUG YOUR COLLABORATOR TODAY?

    Actually, collaboration as you know is nothing new, but its prepon-derance in today’s txt msg literature brings to the surface a more cooperative spirit. Like it used to be “What have you done for me lately?” and then “What has your business done for me lately?” and now it’s “What has your business done for the community lately?” 

     Well, that kind of all comes full circle back to how you define “community.”

     Wherever your business is located — basement, garage, ware-house, office building, construction site, the cab of your truck, your hall closet — it comes packaged with a geographic community.

     Whatever type of business or profession you practice, it comes packaged with a business, industrial, trade or professional community.

     That means that you and your business have a responsibility to others around you besides your customers, employees and suppliers. Ah, but acceptance of that notion that doesn’t have to be burdensome if you pick and choose your community involvements carefully.

You and your business have a responsibility to others around you besides your customers, employees and suppliers.”

     Being a good business citizen doesn’t always have to mean undertaking charitable crusades, though that’s a wonderful thing when it’s possible. Actively standing up on behalf of those around you who can’t or won’t is itself an act of charity. And regardless of what it achieves, it inspires.

     When you can collaborate with other businesses, you can, for example, share marketing expenses and perhaps use the savings to afford to offer better customer discounts or higher employee bonuses, or both. When you can collaborate by sharing employee talents, it serves to broaden every one’s horizons and presents opportunities for enhanced customer service.

     Best of all, it need not cost a penny. And you thought you had no cause to celebrate? Break out the tambourines, Boss!

 Click Here to work with Hal             

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

When you add

a splash of red

to a sea of blue,

people stop

noticing the blue…

     My wife Kathy (God Bless Her!) has been my business partner for 23 years. It takes an extraordinarily special relationship to survive and thrive in the same workspace AND the same homespace. 

     Oh, but don’t thinkI have a limited perspective on this. I’ve worked with every kind of FAMILY business imaginable … from restaurants, HVAC, farms, clothing, sewage, chiropractic services, heart surgery, landscaping, mattresses, trucking, dentistry, lumber, accounting, candy and travel, to manufacturing of computer and rocket-ship parts that fit under your fingernail. And that’s just my tip- of-the-iceberg list.

     Yeah, you might say, but just doing their brochures and websites doesn’t put you in the thick of things. How do you know what it’s really like? As a management consultant, trainer, coach, and counselor, believe me I’ve seen it all. I’ve managed succession planning, rookie coaching, crisis intervention, family foundations, partnership formations, partnership separations, and one fist fight.  

     The biggest problem with family business is family. Family relation-ships are a hotbed of emotions. Consider the statistics that claim every one comes from a dysfunctional family, which means there are an awful lot of weirdos out there. When the dysfunctional types become part of the family business, people see the business as dysfunctional. When you add a splash of red to a sea of blue, people stop noticing the blue.

Only a handful of really smart family business leaders have the good sense to realize a proven professional can help grow the business AND save the family.”

     When high emotions reign in a family business, you can be sure the business will not be a recommended long-term investment. Business ventures can be immensely emotional and supercharged, but keeping control of all that energy requires great leadership finesse, objectivity, and balance.

     Imagine a ship in a stormy sea, with an angry, blood-vessel-on-the-cusp-of-bursting, near-incoherent, screaming captain at the controls. You’d want to be figuring out the quickest route to the lifeboats. Some family businesses keep these stormy sea antics below deck, but they still take their toll.

You’d want to be figuring out the

quickest route to the lifeboats.”

     Here’s the good news: None of it is necessary. Here’s the bad news: Only a handful of family business leaders have the good sense to realize a proven professional can help grow the business AND save the family. The basic principles of anger management, stress management, time management, communication skills (especially effective listening), goal-setting, and leadership transparency are the ingredients of family business transformation and success. Someone who knows how and when to use these tools can help you get the red splash out of your sea of blue, and steady the controls.  

     The more generations involved, the greater the need. The more family members involved, the greater the need. The solution direction is simple. It takes a commitment to want to succeed, a willingness to share “dirty laundry” with an “outsider” (and a sense of partnership and perseverance with that outsider) to combine forces to make a difference.

     Family business growth and development is directly tied to the 4 R’s: Receptivity, Responsiveness, Responsibility and Respect. If those are present, an experienced coach can help them all work for the good of the business, and the good of the family.  

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

“Lately, I see a lot of 

wise old hot-shots vs.

smart-ass young

rapper-snappers.  

You?”

The same woman walks into two competing retail stores with age-different sales styles:

“Afternoon, Ma’am, how’s that traffic out there today? You drive far?” greets her at store number one.

“Hi Ma’am. Let me show you to our electronics department. I’m sure you’ll be interested in seeing the new Apple iPad. Can you believe that thing can do…?” is the first thing she hears as she enters store number two.

Disagreements come to a head once again in the professional services business down the street:

“Frank? Pfffft! All he’s got is that dusty old Rolodex thing with a thousand scribbled and crossed out cards. I think we should rent an up-to-date email list and send out a blast announcing our new services; combine that with a big splash on our website and let people download the info pages –like an ebook — on the apps we now offer in exchange for their email addresses.”

“Jaysyn? You gotta be kiddin’— he’s been here for six months, tryin’ to run everything and doesn’t have a clue about customer service. The kid’s got a Black Berry wired to his butt and an iPod growing outta his ear. We need to work our existing customer base to announce the new services, and most of them don’t even have computers, never mind email addresses.”

You own or run the business. It’s your call. How do you keep everyone happy and still keep customers coming in the door? What do you do if the old guy is your brother (brother-in-law, cousin, your father)? What if the young dude is your nephew (your wife’s best friend’s son, your banker’s son, your lawyer’s son, your own son)?

[Just by way of momentary diversion, I’m reminded that it’s often been said that the biggest problem with a family business, by the way, is the family. Lots of stories about that. I’ll save them for another post.] 

So, you have to do — first and foremost — what’s best for the business, right? Can you and the business afford ongoing turf wars? Is it just an age thing or do two or more same-age-range feisty types engage regularly in territorial battles? “I was assigned Westchester County and she was supposed to handle Rockland; now you’ve got her doing Northern Westchester. What’s with that?”

RULE ONE for getting things straightened out: Get things straightened out! Sit down with the people involved and get each to speak her or his piece with no interruptions allowed by you or the opposition forces. Take notes. Ask followup questions and ask for examples with no interruptions allowed by opposition forces.

Make a decision and explain your rationale with no interruptions allowed by opposition forces, then get on with life. Do not put off a decision. Do not waver on the rules on engagement and do not waver on your decision. Once you’ve established this as a procedure (and it may take 2-3 times), you’ll see fewer and fewer disruptive turf battles.

If you don’t see the strugglers taking chill-pills, you will see more and more evidence about which of the warring parties is most out of line and probably least productive. Let go of him or her, no matter who’s uncle or daughter or neighbor is involved. Be nice about it. Offer relocation help. But — for the sake of your business — stick to your guns and “e-li-minate the neg-a-tive”! 

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! 

ONLY 45% OF

AMERICANS

SATISFIED WITH

THEIR JOBS!

     It’s the worst it’s been in over two decades. The 2010 Conference Board survey underscores that Americans are not making good choices for themselves and their employers are making even worse ones!

     With more than half of the 90% of Americans who are lucky enough to be employed reportedly UNhappy with their employment, we may have an even bigger problem than job creation!

    Fortunately, it’s easier as a business owner or manager to do something about unhappy employees than it is to create and pay for new ones, especially when no realistic job creation incentives exist.

     Sure, a lot of people are unhappy with their jobs because the economy has cut their pay and benefits off at the knees, and maybe you can’t do anything about that right now — but you can provide more opportunities for employee involvement beginning right this minute.

     You can do a better job of engaging and motivating employees beginning right this minute.

     You can do a better job of promoting pride of workmanship (no matter what the job, product, service, industry or profession is). When? You got it: beginning right this minute.

     Is it worth it? Of course, unless you’re ready to just let go of your top performers without a fight. The longer you delay with pulling these “best people” into the boat, the higher the odds go every day that they will certainly get lured into a bigger, better-run boat.

     The longer you wait to throw a tow line to those who are floundering and dog-paddling around or who are trying to stay out of sight by swimming underwater around your boat, the more money you’re wasting everyday paying for what you’re not getting.

     Don’t shoot the messenger, but job creation needs government support that’s not coming. The token talk isn’t any more valuable than a handful of ping-pong balls thrown to someone who’s drowning.

     So, with that reality in your pocket, the only choice is to do whatever has to be done to pump up sales (note: not saving on utilities . . . pumping up sales; saving expenses does not make money). Increased sales generate increased revenues. By containing the greed factor, increased revenues should lead to increased profits. Increased profits allow you to create new jobs! BINGO! Economic turnaround.

     But let’s not forget that the key to all this is for you to initiate an immediate job satisfaction turnaround!

     If you can’t save your best people and get your weakest swimmers into life-vests and keep everyone involved with genuine and transparent leadership activities, with teaching by example, with sincere compliments and back pats, you’re in trouble.

     If you think this is all unnecessary stuff, you are sadly mistaken. You are choosing fantasy over reality. You are not appreciating that while none of this may be important to you, it’s life or death to other people’s job happiness.

     Right now more than half your people are not in the boat. It’s pretty hard to be a leader if you don’t have any followers. Need some help? 302.933.0116. or Hal@BusinessWorks.US — I’m here.      

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At this moment

in history… 

when small business

can least afford it…

[4-STEP  SOLUTION AT END] 

     GOVERNMENT is muscling entrepreneurs into incipient bankruptcy with this healthcare plan that — contrary to what the spin has been — does absolutely NOT pass along tax credit to all. In fact, 88% (maybe more) of America’s 29,000,000+ small businesses will get ZERO healthcare plan-related tax credit! So, do the math: “Maybe 12%” will get some tax credit.

     29 MILLION? Yes, that includes the 23 million self-employed. They are indeed small businesses by any rational person’s definition, and certainly by any textbook definition, and most assuredly by any measure of reality.

     The healthcare plan forces downward pressure on wages, when we’re at a point in time, facing the prospects of total economic demise, that the exact opposite is what should be happening. Downward pressure on wages inhibits business growth and strangleholds small businesses’ abilities to create jobs.

     SMALL BUSINESS will end up bearing the burden of increased insurance premium costs. Insurance companies will now pass on to small businesses the increased costs of government payments they must make. Insurance companies are not stupid. They will simply turn around and stick it to small business . . . camouflaged perhaps, but it will not not happen!

     Heaven knows we need to create jobs. And heaven also knows job creation will never come from corporate giants or from incompetent, close-minded market government agencies like the US Postal Service. 

     Yet, small business is the last and really only hope for job creation. Job creation is the only meaningful and realistic economic stimulus solution in America’s economy. Yet we are being trapped in a vicious circle of reckless spending partisan-politics that has no clue about the value of free market price competition and tax incentives with teeth!

     Instead, our no-business-experience leadership looks forlornly to the corporate and government executives who run the US Small Business Administration for the kinds of help they are simply not capable of providing.

     Most small business owners and entrepreneurs know how to solve problems quickly and know how to stimulate cash-flow and open new revenue streams, how to build a competitive environment and make it be productive. Give them a chance!

THE SOLUTION…

>>> We need regional roll-up-the-sleeves task forces of experienced, successful small business owners and entrepreneurs in place and functioning via virtual meeting site conferences within two weeks.

>>> We need individuals with proven track-records who are willing to step up to the plate and work together for the common good without burden of paperwork overload or complex multi-level reporting systems.

>>> We need task teams to be given full authority AND responsibility to take immediate steps to develop and implement business turn-around programs geared to creating jobs.

>>> We need government acceptance of the fact that the time has come to make the most of America’s great wealth of small business resources by respecting and working with them, instead of pounding them into the ground.   

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Blog via RSS feed or $1/mo Kindle. GRANDPARENT Gift? http://bit.ly/3nDlGF

Not all salespeople

are leaders,

but all leaders

are salespeople!

     Psychologists tell us it’s a pretty safe bet that a sale is made or broken in the first 10 seconds. The first make-or-break second of the first 10 seconds is the impression made by your smile… ü

     So maybe it’s a good time to run to the mirror and evaluate. Is yours: Genuine? Fake? Masking upset? Token? Mocking? Ambivalent? A slight grin? A mouthful of teeth and gums? A lecherous drool?

     You needn’t be a toothpaste commercial, shooting forth little light beams every time you open your mouth anymore than your handshakes need to break bones. Let authenticity be your guide. 

     Do you ever find yourself thinking that you can put one over on someone because you’re on the telephone? After all, the other person can’t see your face so you can scowl all you want, chew gum, eat pretzels, rattle ice cubes, clack your teeth, pick your nose, or tap on your keyboard . . . and “who knew?”

     Ah, but surely you can hear me if I do those things to youon the phone; why would you imagine others can’t pick up dumb and disgusting noises or subconscious vocal (er, ah, uh, um, duh, uh-huh, ahem, awk!) signals from you?

     Can we hear each other smiling?Of course. We can also hear a ton of other emotions when the importance of the call warrants careful attention, and probably half a ton even when the call’s a casual one. How many times have you spoken with a total stranger and known immediately that the person has a cold, or is upset, or preoccupied, or in a hurry? How about when it’s someone you know well?

     We listen with “selective perception.” Like the artist walking into a crowded party focused on where the host hung her artwork, or the alcoholic who nods and smiles his way along the shortest straight line route to the bar, or the recently downsized administrator searching out prospective employer-types to impress. The same selective perception. We perceive what we want to perceive and we pick out or select the words and tone of voice and attitude we want to hear.

     In fact, depending on who’s on the other end, we may “work the room” so to speak in an effort to prompt those desired words and tone and attitude. A little light humor can do the job. Sometimes a sob or two. Can you tell when someone is trying these ploys? Manipulation is not authenticity. 

     Successful leaders use selective perception too, but they don’t limit input when it serves a purpose; in fact, they encourage it. There’s a song from the ’70s by the group, “YES,” that I’ve always liked with the line, “Don’t surround yourself with your self!”

     Unprofessional salespeople who lack vision tend to do this. Being too caught up with or full of themselves loses sales. Weak, dillusional leaders often do it to mask their insecurities until discovery unravels the truth of their missions.

     If you are a good leader, you are selling constantly because it’s your job to motivate others to want to achieve what you need them to do using strategic approaches that they contribute to. If you’re a good salesperson, you recognize the importance of providing effective leadership for your customers and the communities you serve.

     And –VOILA!– it all starts with a real, smile-like-you-mean-it smile… ü    

Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

For richer or poorer,

in sickness and

in health, it’s

YOUR business…NOT

the government’s!

     There may never have been a better time than now, for small business owners, operators and managers to rise up and defend the businesses they’re married to, to take hold of the entrepreneurial leadership that America’s government hasn’t even an inkling about how to make work.

     We’re promised leadership transparency and get instead closed doors.

     We’re assured of job creation incentives and get instead “much ado about nothing.” Mountains of utterly useless government paperwork clog our channels of communication and threaten our existences as free market competitive entities.

   Here’s the line in the sand:

The government wants to tax and spend and provide all the necessary infrastructure to gain total and complete control of our businesses and industries, our families and our personal lives. [This is not exaggerated. Look carefully at what’s been happening every day.]

American business owners want an end to taxation without representation. Small business owners want an end to spending money that doesn’t exist, no matter how great the cause. Business owners do not want the government running businesses; they want government to provide infrastructure tools for use by small businesses to create jobs and economic turnaround opportunities. They want to keep their inalienable rights to freedom and independence.

     America’s federal government has run amuck. It is using today’s lame excuse for a healthcare bill as a Trojan Horse to–once positioned inside the walls of democracy–unleash a flood of controls designed to pursue their mission to usher in socialism.

      Socialism does not work, and will not work. It has never worked.

     And until what I am firmly convinced is our nation’s corrupt union leadership (especially teacher and automaker unions) and until naive, ideological arts and tree-hugger communities are willing to put aside their new-found, Obama-led arrogance long enough to face reality, we as a nation are in deep trouble.

     So why address all this political mess in a blog for small business owners and entrepreneurial leaders?

     Because it is WE who are on the line here. It is WE who hold the opportunity to reverse the reckless spending and reckless mind-games being foisted upon us. It is WE who need to rise up and restore balance and strength to our crumbling economy. 

     No, these are not just words. These are actions that each of us needs to take and pledge to work for. Our government, as it has come to exist in this past year, no longer represents “WE the people.” 

     If any of us with small businesses spent money we didn’t have as mindlessly as the federal government has been doing and continues to do, we would be out of business . . . exactly where America  is headed.

     We are on a runaway train, being driven by a totally-inexperienced group of incompetent (seemingly “possessed” say some) politicians who are intent on taking us all directly over the socialism cliff into Marxism waiting eagerly below. And, God forbid that should ever take place.

     The only way to ensure the survival of democracy bolstered by its capitalistic roots that established the US as the world’s one-time strongest nation, and be able to be in the position to best help others, is to provide small businesses with real (not token) tools to lead us forward once again.

     This can only happen when each small business owner takes an active role this November in voting out those who think it’s more important to “taxdollar-bailout” corporate giants than to put meaningful job creation tax incentives in small business.

     Realize here that we have representatives who are more concerned with their empty, small-business-killing healthcare plan than with reducing unemployment rates enough to allow people to pay for the insurance coverage they’ll need to have, to avoid getting fined with amounts they have no ability to pay, because they’re unemployed. Oh, is that not logical or something? 

     We need Congressional Representatives and Senators who are not afraid to stand shoulder to shoulder with small business, who will foster the spirit of knowledgeable, experienced, and open leadership we so sorely lack.  

     We need small business leadership with the vision to restore the sovereignty and credibility of America that generations before us worked so diligently and hard to preserve.       

Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

Wake Up Congress!

The White House

is NOT on Your Side.

(PART 2 OF 2… The rest of the story)

PASS ALONG a printout or email this page link to your U.S. Senator and Congressional Representative

     Small business has been the backbone of America’s economy and the driving force behind job creation as the means to economic turnaround since the beginning of time. Yet small business has been not only blatantly disregarded in the search for economic and national survival, it has been literally stomped on by a penny-wise, dollar-foolish Federal Administration … that you are being dragged along into as a co-conspirator!

     Paying back union bosses for buying the election, and overriding common sense with big business bailout rewards that should not have come from taxpayers to begin with, and should have gone to small businesses instead to create jobs, was (and remains) a colossal error in judgment.

     Adding insult to injury, the White House is now trying to ramrod yet another version of a so-called healthcare reform plan down our throats.

     The voters are not stupid. They know that the schmooze-coated advances the President is making and the tokenism dropped at the feet of small business is meaningless, empty, UN-American nonsense designed solely to increase government control.

     The White House wants you to think the “new and improved” healthcare plan is what your constituents want and need. It is NOT.

     The White House wants you to think that small business is being awarded huge decision making benefits as part of this ill-founded, burdensome, unworkable plan. Not the case. Small business is being awarded gigantic, financially back-breaking responsibility for making healthcare work without being allowed meaningful input.

     If this healthcare plan goes through, the bankruptcy court lines will stretch all the way around the block in every city in America. If you, dear representatives of the people, think we have unemployment problems now, just give this financially-numbing plan 9-12 months to boil over… oh, and don’t worry about picking up the pieces because you won’t be around for another term.

     The people you represent are already fighting for their lives to avoid forclosures, pay bills, and feed their families. They sure as hell are not going to re-elect representatives who continually vote to spend more money that doesn’t exist — and that our children and grandchildren will be paying for, for decades.

     Jim Toedtman, the accomplished and perceptive Editor of AARP Bulletin, wrote last October (and it continues to ring true) that “It’s striking how closely” (Obama’s healthcare plan) “resembles the plan outlined by Nixon” (in 1970). “There’s a lesson here, and an important one that” (even the late Senator Ted) “Kennedy learned four decades too late: Don’t allow partisanship and deology to blind you to opportunity. But who,” Toedtman asks, “in the nation’s all but dysfunctional capital has learned Kennedy’s lesson? Who has the common sense and the willingness to listen? Who will set aside the partisanship that has paralyzed the health care debate? Who will step forward and seize the opportunity before them?”

     Surely that “who” could be YOU!

     Small business owners strongly urge that the torch be passed to those who know best how to fuel the job creation and healthcare reform fires: small business and healthcare professionals… not corporate giants, not hospital executives, not unions, not bankers, not automakers, and certainly not government administrators or media people. 

     There must be free market enterprise price competition, administered on a state-by-state basis (because health problems and needs vary considerably in different geographical regions) and small business owners cannot be expected to carry the financial burden.

     The White House is trying to make its backers look like heroes. But reality is that backers will instead be thought of by those who elect them as internal terrorists whose support of White House plans and policies are tearing at the very fabric of American life.

     Wake up, representatives of the people of America! Small Business Job Creation is what we need and want. If you were unemployed, could you pay for “the new” healthcare? First things first!   

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Should “A-Rod” 

be negotiating

terms for Scott Boras

to play third base?

     With immediate apologies to all those “not a baseball fan” types who prefer brawn-over-brain sports that require heavy drinking to appreciate, and, oh yes, apologies also to all those who suffered great heartache at having to see Olympic curling competition come to an end.

     It’s just that even Herman’s Hermits have heard of baseball’s super-star Yankee slickster, and America’s champion sports agent (No, not the Tom Cruise character from the “Show me the money!” movie). And everyone knows that neither of these guys could do the other’s job with even a shred of success. Besides, it hooked you into reading this, right? 

     Well, this is not much ado about nothing because business owners and managers insist everyday on putting the avalanche of marketing burdens on the shoulders of salespeople who haven’t a clue about the most appropriate tools to use, nor any sense of the command of psychology needed to make those tools work effectively. And designating marketing people for sales roles can be an even bigger joke.

     Marketing is not sales. Sales is a function of marketing.

     Marketing is also the umbrella over all these other functions: pricing; packaging; online and offline promotion, merchandising, and advertising; online and offline public relations, community relations, investor relations, industry relations, business alumni relations, and much of customer relations; professional practice development; formalized networking, blogging, and social media activities; website design and development; and “buzz” (word-of-mouth) marketing.

     Sales has many parts to it. Not the least of these is that being a sales representative means running one’s own small sales performance business complete with bookkeeping and all the other migraine-promoters. But sales is sales.

     Marketers are the planners, organizers, strategists and creators. Salespeople are the movers and shakers. Salespeople are the lifeblood of every organization. Marketers provide the support services that bring prospects to the point of sale. Salespeople sell!

     If you want your salespeople to do a better job of selling, let them sell. Take away the responsibility for marketing that drains their energy, makes them crazy and is beyond their comprehension to begin with, and let them sell.

     Give the responsibility for marketing to people who are trained to do marketing. Let them come up with the words and pictures and designs and plans and budgets and strategies and slogans and jingles and branding lines and media plans and scripts and news releases and online program approaches.

     When their work succeeds at driving prospects to your door, reward them for the results; but then let your salespeople do their job! 

     Of course they all need to interact and share insights with one another. The more each team and individual knows about what makes the other(s) tick, the more successful all of them will be, and so will be your business. Your greatest challenge is to motivate everyone to do what they do best to take your business in the direction you want it to go. That’s leadership, and only you can do that!

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