FACT: As of January 10, you will have already spent 14,400 minutes of this new year that you’ll never get back. QUESTION: On a scale of 1-10 (10 being best), how would you rate the value of your 2012 accomplishments so far?  ONE MORE QUESTION: What will you do with the remaining 340,666 minutes (511,000 minutes minus 1/3 for sleep) in 2012?

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Can the last question really be answered? Of course not. How could you possibly know what situations and circumstances will impact your intentions? So maybe intentions are not such a great thing. We’ve heard, after all, that they pave the road to hell, hmmm? And they’re kind of like expectations, right?

And don’t expectations breed disappointment?

So where does all this quibbling over semantics actually leave us? Hopefully . . . (aw, wait a minute, isn’t “hopefully” like an intention and expectation combined?). Well then, is this an end to planning as we know it? Do we throw the goals out with the posts? (A little pun there for football fans.) Do we stop having objectives to pursue?

Planning is essential, but it is not a trigger for compulsive pursuit at all costs.

How do we know this? Because planning (i.e, goal-setting) has been long proven to be successful only if the process of goal-setting adheres firmly to specific criteria, and one of these is flexibility. The less flexible, the more stress. The more stress the greater the odds for failure.

There is something to be said for the thrust and direction of many, if not most, entrepreneurially-spirited engines . . . something that is most succinctly put as “living for the moment.” Entrepreneurs instinctively seek immediate gratification and are more focused on the “here and now” present moment than those in other careers.

It’s that old thing grandpa used to say about not putting off ’til tomorrow what you can do today. Entrepreneurs are business junkies. They have a powerful need for a quick fix when things start to flounder or deteriorate, or when last week’s “high” begins to wear off. Sound familiar? It’s true.  Look around. Ask around.   

Small business owners and operators have mostly learned the hard way –through trial and error and intuitive “street smarts”– that ongoing quick-fix actions are the only ones that get results, and keep businesses moving forward when the tide is changing or the current is a backwash.

But swimming upstream for any period of time can be exhausting to say the least, so the idea of taking immediate corrective/adjustment action needs, in reality, to be tapered only with the commitment to take only reasonable risks in the process, and to always imagine the worst case scenario before proceeding.

Try repetitively asking yourself the following question all during any crisis or critical period, hourly if need be:

“Is what I’m doing right this very minute

leading me to where I want to go?”

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

Now I find these little tidbits of news — the products no doubt of fastlane lifestyles and lazy learning attitudes– to be outright shell-shocking! Growing up, I remember book purchases as major events and what seemed like the threat of going straight to hell for not reading even a miserable book all the way to the end. Yes, ancient times.

Well, aside from the obvious conclusions to be drawn from these book reading and purchasing enlightenments, that books ARE judged by their covers (and the covers had better be as smashing as the first 18 pages), there is an underlying and discouraging sign of the times suggested that the faster society moves, the lazier it gets.

Is it no wonder that technology advances have rendered us into handheld-device-carrying vegetables with no greater regard for the flow of thought process brilliance than some instantaneous, impersonal, ungrammatical, third-grade reading level txtmsg? Still puzzled why agents and publishers only want to see a writer’s first 20 pages? 

How did we get here? Leaderless government that talks education but fails to deliver or understand that self-esteem, authenticity, stress and time management, communication, innovation and motivation skills are what will ultimately determine life and career success. And that these come from reading more than 18 pages of any book.

How do we change that?  1) Work within your business to cultivate these life and career success strengths with training and incentives and support. Nurture and promote take-home values and structures that enable and empower your people and associates to “pass it on” at home and in their communities. 2) Vote November 6, 2012

America’s small business owners make our nation go.

America’s military gives us the freedom to keep going.

Channeling startup energy wisely is certainly a paradox. In fact, channeling startup energy wisely is an almost impossible task because the heat of the moment tends to override the rationality of the brain. Emotions, in other words, pack more punch than objectivity and a measured approach. Hmmm, remind you of dating days?

Isn’t this also the reason successful marketers always direct their sales messages to trigger emotional buying motives instead of rational ones? Benefits, not features. I mean, do you really care what’s under the hood if it gets you where you want to go, doesn’t break down, is snazzy, and you think it makes you look good driving it?

If a car turns the neighbor’s head every time you pull into the driveway, and jumpstarts your brain into dreaming of being a big-name, cross-country race car driver just as a result of you buckling up and adjusting the mirrors, you buy it. You may offer 101 other more rational, logical reasons, but that’s just a justification cover!

When an entrepreneur starts a business, she 0r he is typically filled with emotions that seem to run at cross-purposes. Money. Where will it come from? Where will I get the money I need? Will it be enough? Workspace. How much do I need now? Later? Where? What’s the deal? Insurance? Yikes! Equipment? Furnishings? Accountant? Lawyer? Advisory board? Employees? Benefit plans? Strategic plans? Business Plans? Hours of operation? Website? Pricing? What? Huh? Packaging? Promotions? PR? Advertising? Sales? Phone System? Reception? Presentations? Partners? Investors? Lenders? Logo?Suppliers? Branding?Memberships? Networks? Jeeze! Maintenance? Distribution? Referrers? Community? Titles? Whoa! Signage? Name? Mission statement? Elevator speech? Professional or industry relations? Goals? Target markets? And on and on . . .

According to the most recent SBA studies I could muster (the WH doesn’t want to publicize new small business data), 9 out of every 11 new businesses reportedly fail within the first 10 years, and it takes an average of 6 years just to break even financially. Pretty miserable odds for all that emotional and financial expenditure.

But —considering that your idea and your support systems are great, and the alternative is a secure go-nowhere job with the braindead government or some big corporate shabang position with nothing but ladders to climb before you sleep– entrepreneuring at least gives you adventure, challenge, opportunity, freedom, and fun.

So the answer IS: Channel all that explosive chain-reaction energy. (Try increased attention to deep breathing, yoga, exercise, power walks, eating and sleeping right.) Channel the energy into filling the gaps of business needs that you lack, so you can concentrate on what you like and do best, which will maximize your performance.

You’re lousy at writing or marketing or managing others? Hire someone with a proven track-record to step in and free you up. Sometimes just one or two people can fill all three of these for-example roles. See where and how to consolidate tasks and functions that you can pass along. (But remember responsibility cannot be delegated.)      

The point is that startup entrepreneurs need to jet down and focus their total energy on the “here-and-now” of what they’re doing: find the needs, determine the costs, fill the needs. Shop around for services. Be a detective. Line up at least 10 times the amount of money you think you’ll need. 10? Yup! Guaranteed! 

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Hal@Businessworks.US

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

 “K”…KALEIDOSCOPIC

[You were expecting maybe

kangaroos, kaput, keeper. keyboard, kicks, kisses, or kudos?]

KALEIDOSCOPIC (according to Writer’s Digest Books’ FLIP DICTIONARY) means “changeable, colorful, diverse, fluctuating, motley, protean, variable, and vivid”… a pretty decent 8-word description that can be applied to the characterizing of entrepreneurial instincts and behaviors, sooo…

So, let’s explore a little of how this word impacts small business ownership and management. Since Kaleidoscopic implies an ever-changing view, it also suggests having kaleidoscopic vision. No, not “VISION” as in fancy corporate Vision Statements, not that kind… it’s more in the context of having eyes in the back of your head.

Now every entrepreneur can relate to that, right?

When you own or manage a small business — everything from a one-man-band functioning out of your kitchen, basement or garage, to a staff of 300 operating out of an industrial park complex, or a crowded office of five or ten– you must keep your antennas up and be on the lookout 24/7 for problems, potential problems, and opportunities (remembering of course that every problem is an opportunity!).

Running your own business is a lot like taking a scout group of twenty ten-year-olds on a camping trip. [Rule One is to make sure you have plenty of adult help!] You no sooner get a tent up and find yourself first-aiding a youngster with a cut knee. As you apply the bandage, another child, soaking wet from falling in the stream is in your face.

You start a fire to dry off the wet clothes and yet another camper has made off into the woods with two burning branches . . . you get the picture (or know it all too well). It is not instinctive for most of us to be firefighters at work. Corporate leaders in fact are trained not to be (real leaders plan, plan, delegate, delegate, etc.). 

But no matter what size your business, you cannot delegate responsibility. This means what comes around from putting your shoulder to the wheel stays on your shoulders, and heavy shoulders make kaleidoscopic vision difficult if not impossible. How do you turn your head when there’s an anchor around your neck?

Yet business success is often largely attributable to being able to see opportunities as they surface. That leaves not too many options. Either function in moderation — keep your plate less than full and avoid over-stress (HA! Just a joke.) — or learn the best ways to manage your attitude and your time to keep a kaleidoscopic balance.

When you can get to the point of anticipating without having packed too many parachutes and umbrellas and BandAids, when you can take things day-at-a-time yet have some long and short-term plans (and alternate routes) worked out, when you can stay focused in the here-and-now present moment: VOILA! You win!

By avoiding worry about future events that haven’t yet come (and may never), and by avoiding dwelling on past events that are over and will never return, and that can’t be changed, you are more than halfway to success. The rest depends on what you see that works for you in the rest of this BIZ ALPHABET series. Scroll away! 

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!