Since 1981, BusinessWorks.US

has been coaching businesses

of every size and description

to success . . . and beyond. 

We are NOT a collection of big-talk, big-price consultants who tell you what you already know.

We are invested in helping Clients to “Grow Now.” We help you ignite and pursue the best of your dreams, and interests. We open doors.

You get a proven track-record Business Growth Coach who invests hands-on experience, creative  support, energy (and even part of the project fee) into the success of your business.

From services to products, manufacturing to online, retail to professional practices, our Clients get decades of successful business-building experience and creative business development expertise.

Our credits include regional and national awards, and extensive experience with:  the SBA, chambers of commerce, universities and community colleges, private healthcare practices, and public service providers, national healthcare teams and committees . . . and with opening new market opportunities . . . for hundreds of successful Clients.

We have achieved record sales results for every size and type of business and industry — from entrepreneurial “Startups” and “Family Businesses” to “Fortune 500” companies, to public service and nonprofit enterprises.

Clients get sales and impression results from our unique creative content, strategies and applications for branding, marketing, advertising, PR, CRM, sales and management skill applications to virtually every form of broadcast/ online/video/print and promotional media.

When appropriate, we also deliver custom-designed, Client-Staff and Management Team training strategies and support programs

We energize and ignite client businesses and projects. We generate new revenue streams.

At our clients’ beck and call, we work remotely/virtually and on-site as required.

If you would like to know more . . . no fees, no “pushy hard sell,” no strings attached . . . give me a call:

HAL ALPIAR, President/CEO

BusinessWorks.US

1.931.854.0474

(M-S; 9AM-6PM; CST)

NOW YOU CAN

Save Time AND Money

While Achieving Your Goals!!

It’s 2020! Are you at your “wit’s end” trying to figure out how you’ll ever increase business sales or healthcare patient volume?

Do you wish what you already have in place would enhance your community stature or afford you more time off or build a stronger support team or have a website and social media plan that really works?

Are you exhausted trying to develop a top-notch, cutting-edge branding program that boosts your interests over competitors . . . without having to spend enormous amounts of time and money in the effort?

If any of these questions provoke a “YES!” answer from you, visit our new expanded “sister” site right this minute by clicking HERE

With All Best Wishes for a Very Merry Christmas

and a Happy Healthy New Year! – Hal

#1 BUSINESS AND LIFE 

   LESSON FROM SPORTS…

“Keep Your Head

  In The Game!”

How often have managers, coaches, trainers, captains, team physicians and frustrated fans yelled this to players on/in fields, tracks, trails, rinks, arenas, courts, courses, rings, pools, gyms,    diving boards, ranges, lakes. oceans, mountains, lanes…?

What’s the hidden message? Pay as much attention as you can, every split second, to where you are and what you’re doing! In a word: FOCUS!

Easy to say? Sure. But here’s how to do it!

So if you’re on the receiving end of this 6-word “Keep Your Head In The Game!” shout, you take deep breaths to help yourself stay alert and tuned in to what’s going on around you—every blink of the eye. Why? Because the minute you let your mind drift (Yes, it’s a choice!), you lose… the circumstances or a competitor will gobble you up and spit you out!

Well then, how do you keep your business growing and going forward? How do you keep those who work with and for you tuned in? (financial rewards only work up to a point then take a back seat to challenge and inspiration!) So how do you keep those who work with you tuned in and feeling valued?

LEARN as much as you possibly can about your SELF (and what makes you tick!)

START by taking 3-4 deep breaths (to help you keep your mind and ears open and your mouth closed. [See the proven 4-Step Approach by clicking the “Stress Management” tab at www.WhiteBearMedAssociates.com] Then ask friends and family what they observe as your greatest strengths and weaknesses. Don’t debate responses; instead, just smile and say “Thank You!”

WRITE it down (Yes, on paper and yes, with a pen: that brings a much bigger personal and physiological commitment than a keyboard!)

Don’t even think about what’s said until later when you can be alone and give your notes your undivided attention. Your awareness alone of what others think can help you over the tough spots, and serve to challenge your forward motion.

It’s a whole lot easier to keep your head in the game every day when you pay closer and more frequent attention to your breathing, to your (perceived-by-those-around-you) strengths and weaknesses, and to a constantly-changing index card with key notes (the basis for your everchanging business and life goals) that you keep in your pocket, purse, or wallet for reference as you wash your hands or park your car… or take a lunch or watercooler break.

Sports Lesson #2: “Go For It!”

 —–INC’s ©®™ LLC’s ©®™ Startups —–

This post and others on this site by Hal Alpiar are representative of his 40+ years of business development coaching services and approach to working with entrepreneurial-minded business and healthcare practice owners and managers.

In addition to record client sales and Hal’s national awards in writing, branding and marketing, his firm, TheWriterWorks.com, LLC. has also recently joined with www.FastrakSolutions.com  to provide full-service computer/SEO and Reputation Management. 

For a free (no follow-up unless requested) assess-ment of how this team can help boost your sales/ branding/marketing/ social media, podcast, drip marketing and uniform messaging platform services . . . 

CALL HAL TODAY:  1.931.854.0474 (CST)

DOES YOUR BUSINESS

  GO BEYOND “BUSINESS”?

Is it time to take a breather in your creative business quest? “NEVER!” is what most entrepreneurs would respond. 

In fact, I would go so far as to say that

“MANY TIMES NEVER” is what those who are truly creative entrepreneurs would actually think!

This week brings one of those rare-breed individuals I’m describing: Valerie Connelly. She has come to the point of taking a breather long enough to present 35 years worth of dedicated creative focus on refining and building one single product to the point of readiness — delivering genuine women’s empowerment!

This experience includes: writing/producing/acting in three original stage musicals, creating CD albums and hundreds of original songs, backed by 16 years of publishing/editing/ designing 225 books of every genre for both US and foreign authors (plus six of her own!). . . add 17 years of classical piano training, 2 years in the Peace Corps in West Africa, 25 years of teaching high school French and (often on the same days) entertaining in Chicago nightclubs, being an award-winning painter, acclaimed block-art artist, patented inventor, and a “dog whisperer” . . . all while raising two life-success daughters and inspiring her two grandchildren.

Thursday night, the Watkins Theater at the Watkins College of Art in Nashville, Tennessee, is hosting Valerie and many of her supporters to a long-awaited professional actors’ “Live Readers Theater Performance” of her totally-original, full-length, pre-production musical film: “LOVE IS…” 

Click HERE to see the sizzle reel!

The live narrated script-reading presentation includes big-screen video representations that accompany each of the film’s 16 original songs

The planned movie, with a view toward 2020 production, has been endorsed by world-famous-and-respected  performer, Kelsey Grammer through his production company (Grammnet Productions) crediting LOVE IS… script, music, story, and plans as follows:

“A truly inspirational

 

and touching journey

of life, love and laughter,

with a timeless message.

Delightful!”

NEWLY “ATTACHED” TO LOVE IS…

— As Film Music Composer and Selective Music Arranger, GEOFF KOCH brings 22 years of high profile music composing expertise to LOVE IS… He is President, Nashville Composers Association, and President of SCORE-COM, working in tandem with FILM-COM. Geoff is at the forefront of composing for productions in all genres that take place in planetarium domes worldwide . . .

— As Music Supervisor, ANDY HILL is a 9-time Academy Award-winner in film music. He led the “Disney Renaissance Decade” as VP of Music Production for Walt Disney Studios, including direct music supervision of The Lion King, Beauty and The Beast, and Sister Act, and subsequently for his own firm: Message In A Bottle, Ed Wood, James and the Giant Peach, and Happy Feet… before winning a Grammy Award for Best Musical Album for Children for Elmo in Grouchland.

We wish Valerie and her team

great success in their pursuit

to “go beyond” and “rise above”

in their quest to prove that

BUSINESS WORKS.

This inspirational film musical is

about 3 intertwined, related love 

stories… with a touch of fantasy. 

Humor, memorable songs and dramatic edginess ala Sound of Music, La La Land and Mama Mia are delivered yet again with new and different captivating characters–struggling to conquer the trials of life in:

FEARLESS! ABOUT LOVE 

The music drives the emotions and dialogue of the characters singing original songs by composer Valerie Connelly in a variety of genres. 

NOW — with more than a dozen years of production testing and development (including a range of live stage performances), YOUR HELP IS NEEDED to open film production doors, recruit top talent and assist with initial development costs.

To visit a complete representation–including music and stage performance trailers–and Valerie Connelly’s lifetime of songwriting, music arrangement and composition, her recordings, live performances, and life path, simply click on the black-outlined logo box/link at the top of this column. 

BusinessWORKS.US

GROWING BUSINESS & PROFESSIONAL PRACTICES NOW

Check Out Co-Hosts Hal Alpiar & Johnny Stites

On Free Weekly BUSINESSWORKS Radio Show 24/7 Podcasts

Creating Record Business Growth Impact with 100 Years of Experience

Books, billboards, news

releases, website content,

magazines and magazine

articles, posters and

displays, newspaper

columns, surveys, signs,

 postcards, brochures, 

commercials, promotional

 emails, direct mail, photo

captions, jingles, branding

themelines, package labels,

training curricula, promo

literature and exhibit

 materials, webinars, sales

presentations, seminars 

lyrics, booklets, speeches,

 ebooks, blog posts, scripts

  business plans, marketing 

 strategies, love letters,  

manuals, greeting cards,

and matchbook covers

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy. They are agents of change. They serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch with reality than their big business counterparts who are obsessed with analyzing what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale. (And remember, with online content: WORDS are still King!)

Entrepreneurs respect and appreciate the value of expertise.

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short, sweet, and memorable . . . and “short, sweet, and memorable” sells!

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words or less that has a beginning, middle, and ending . . . and is persuasive. Ah, then comes the opposite: Direct mail. In direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. It MUST ALWAYS answer the question: “What’s in it for ME?” All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression.

The writing you have now?

Does it work as hard as you do?

# # #

Hal@Businessworks.US  931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

GOT A GENIUS MESSAGE?

GOT GUTS?

FEARLESS MARKETING is not about thumping your chest or flailing your fists wildly about before even stepping into the ring, the key, the batter’s box, or up to the tee, the net, or line of scrimmage.

Neither is it even about performing these kinds of antics after knocking down an opponent, making a slam-dunk, hitting an extra-base hit, sinking a putt, forcing a bad serve, or rushing for a first and goal. Sorry, truth is that you’re NOT Spiderman or Wonderwoman!

Being FEARLESS doesn’t mean being insane! It’s about stepping up and out as uniquely, as wisely yet brashly, and as customer-consciously as possible.

In the mid-late 60s, a creative marketing genius named Tony Isadore –then with the great Madison Avenue advertising agency, Young & Rubicam–came up with what was, at that time, unheard-of, earth-shattering language to headline an all-out media (TV, radio, print ads and transit signs) campaign to raise donations for The New York Urban Coalition, The message: “GIVE A DAMN.”

Risky business for those involved. Many thought the use of “DAMN” would be putting careers on the line. Yet the word happened. And because it was deemed by the public as appropriate for the purpose, it became a resounding success.

There is a time and place for everything, but the trick in FEARLESS MARKETING is to be that one step ahead, to anticipate what will work and how far to go in making it work. This is not to suggest ferreting through lists of prospective curse words to throw into your marketing and branding programs.

It is simply to make the point that when we look just far enough into the immediate future, with the right eyes (!), at the right market, we can almost predict an unusual word choice that will “click” with prospects. “GOT MILK?” and “DO IT!” and “IT’S IN YOU” and “LOVIN’ IT” and “THE REAL THING” all come to mind as two or three-word, double entendre messages that have made colossal sales.

And it’s hard to beat the great social media names (GOOGLE, Twitter, Facebook, and LinkedIn) that are in themselves, sales messages, and have even gained acceptance as verbs!

But, ah, be aware that none of these (or I’d venture to guess that any great, short, FEARLESS MARKETING messages) EVER just popped out of someone’s back pocket. Marketing messages that step up and out, that make a difference, that work, typically require re-working, revising, re-thinking, re-writing hundreds if not dozens of attempts, over considerable periods of sleep-on-it time.

So if you’re paying someone to produce the winning combination of words, be patient. Great branding never happened overnight, and if you can think of exceptions . . . you’re going to be wrong 99% of the time! If you think you can produce the perfect words yourself, become a copywriter . . . but don’t give up your day job!

FEARLESS MARKETING is not just the creation of a message. It’s also having the savvy and guts that underscore the message of FEARLESS! (the stage musical), which, applied here, translates to: If the risk involved is reasonable, run the DAMN marketing. FEARLESS MARKETING ignites FEARLESS SALES!

 # # #

Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

  THE FIVE PROVEN STEPS TO

  ENTREPRENEURIAL SUCCESS

  THAT MAKE IT HARD TO FAIL

1.

BE passionate about your ideas and make them work with the help of others. This means, of course, being emotionally committed to what you’re doing 24/7. By doing that, odds are you’ll never have to solicit and recruit others to your crusade. They will see a place for themselves and gravitate there on their own.

When that happens, others’ commitments will be more solid and grounded than if you had gone out hunting for them and then had to talk them into joining forces. It’s a proven fact: When people make their own decisions about what they want to do, they are happier, more dedicated to achieving results, and they do a better job!

2.

Often ACT first and plan second. This does NOT mean rashly jumping from the frying pan into the fire. It instead suggests that over- indulgence in evaluating, assessing, diagnosing, and long-term planning (I call it “analysis paralysis”) wastes time, money, energy, and opportunities.

Entrepreneurial leaders take action, make adjustments, act again, make adjustments, and act again. Except for formal loan and investor-required formal business plans, they limit their planning to the short term — hour, day, week, month. And even those plans are temporary and flexible. Not unlike being too focused on one’s goals instead of the path that leads there, watching the finish line causes stumbling and falls.

3.

Always RESPOND instead of react. A key ingredient in the success of this pursuit is stress management. Bottom line: If you always respond instead of react, you can never over-react. If you never over-react, you will be faithfully followed. Built snugly into this thinking is this important awareness:

HOW you respond to someone who

(or something that) is out of control

. . . IS WITHIN YOUR CONTROL.

And we know this because? Because every behavior — yours, your employees’, your customers and prospects — is a CHOICE. It’s just as easy to choose to make a situation easy as it is to choose to make it hard. It may require some conscious stress management effort but, in the end, leadership is measured by ability to gain results through control and responsiveness!

4.

LEARN as much as you can about yourself –your SELF– may be the single most important determinant of entrepreneurial leadership because it is the foundation, the cornerstone, of each of the above criteria, and of any others you might add to the list. Without knowing what makes you tick, you cannot pretend to understand others enough to be a true leader. TALK TO YOUR SELF. Oh, and remember to listen!

5.

USE hands-on specifics. Keep a journal. Date every entry every day. Separate facing pages into “What Happened” on the left and “How I felt” on the right. This discipline helps sharpen your skills to separate fact and observation from opinion and feelings. Write, draw, diagram, paste photos, spit, whatever floats your boat. It’s YOUR journal.

Attend group and individual “personal and professional growth and development”-type discussion and counseling sessions. Take advantage of local adult education programs that focus on self-expression — from giving speeches and stand-up presentations to writing or painting or photography or music or handicraft courses. DISCOVER YOUR SELF!

 # # #