Books, billboards, news

releases, website content, 

magazines and magazine

articles, posters and

displays, newspaper

 columns, surveys, signs,

 postcards, brochures, 

commercials, promotional

 emails, direct mail, photo

captions, jingles, branding

themelines, package labels,

training curricula, promo

literature and exhibit

 materials, webinars, sales

presentations, seminars 

lyrics, booklets, speeches,

 ebooks, blog posts, scripts

  business plans, marketing 

 strategies, love letters,  

manuals, greeting cards,

and matchbook covers

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy, and serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch than their big business counterparts who are obsessed with analyzing with what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale.

They respect and appreciate the value of expertise.

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short and sweet, and short and sweet sells.

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words that has a beginning, middle, and ending . . . and is persuasive. And in direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression. The writing you have now? Does it work as hard as you do?

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Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Dear Doctor . . .

Everyone who deals with

you –personally or  

professionally– already

KNOWS you’re a doctor.

Dear Doctor, On behalf of all those people who visit and speak with you, and who deal with you on a personal and/or business level –but who think they need to choose to be intimidated by you– please do all of them (and your professional self, and of course your healthcare practice) a really big favor:

Acknowledge, and act, and speak the truth.

Be a real person.

Don’t cast your title to the wind. You’ve worked hard for it. You’ve earned it. It’s something to be proud of. But you know what? Healthcare is serious enough. Lighten up a little and watch what happens!

Step down from the pedestal that those who surround you all day put you on (“Yes, Doctor”; “No, Doctor”; “Whatever you say, Doctor”). As you communicate with businesspeople, remember that –not very unlike many of them—  you are a regular person with special knowledge and special skills.

Those attributes do not make you a special person. This is not a come-uppance rant. This is reality. I have had the privilege of working personally with nearly 2,000 doctors in the last 30 years as a practice development consultant and as a personal and professional counselor. Here are some things I learned:

Doctors are bred to have their heads in the clouds. That they are all people who excel academically is not in dispute. That doctors who wallow in their achievements is not only distasteful to others, it also serves to undermine healthcare practice success by pulling the rug out from under the mainstays of patient and referrer loyalty.

Only you, dear doctor, can make yourself a special person by the ways that you communicate with your patients and their families, your office and professional staff, detail reps, practice development people, consultants, staff trainers, equipment and e-system suppliers, hospital personnel and affiliate operatives, insurance providers, local media people, and the communities you serve . . . oh, and perhaps the hardest of all entities: other doctors.

When a doctor is called “doctor,” it is more out of habit and fear than out of respect. Doctors who gain the most respect are those who introduce themselves by their first names. Many people unconsciously process the ways they size up doctors who flaunt their titles as being insecure, self-indulgent, and insensitive.

Well, yes, doctor, you do make a point: it is true that you deal with human lives and with issues involving physical, mental, and emotional well-being and so need to separate yourself as a professional in the patient’s eyes.

But you also know as well as anyone that the less stressed a patient and family tend to be, the quicker the path to healing and recovery. Titles are pompous and unnecessary barricades to free-flowing communications. Anything that short-circuits communications flow can create stress and anxiety, and misunderstandings..

Excel instead at the ways you present yourself and your ideas and findings and suggestions and recommendations. Excel at “bedside manners.” Excel at how you present yourself to the outside world, to how you are (forgive the crassness) “packaged.”

Find people who are as professionally skilled at marketing and writing and persuading as you are at medicine.

Straight from the shoulder: Do NOT rely on the ideas or execution of ideas put forth by loving, well-intrentioned spouses or office managers or in-laws, or parents, children, med-school classmates, your neighbor’s 17-year-old computer whiz or some SEO “expert” who jumped into your Facebook page.

DOCTORS: Want some free tips? Seeking help fining respectful experts? Proven practice development steps? Call or email me and let’s chat. No fees for getting acquainted.

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  Hal@Businessworks.US 

  Open Minds Open Doors 

 Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!

Welcome, and thank you

for joining me on this

personal milestone of

  1,000 posts at this site.

Before I take you on my quick-read path of lessons learned, which I unabashedly believe includes something of value for everyone, let me offer up my heartfelt appreciation for the first 400 visits I had in April of 2008 when I started, and the millions of visitors who followed over the last 3+ years.

~~~~~~~~~~

Please continue your visits, comments, and free RSS Feed subscriptions.

And please note that this blog will now publish new

posts 5 days a week, every Sunday through Thursday.

But the Search Window is always open, and content is always relevant.

~~~~~~~~~~~~~~~~

Thank you

for your confidence,

trust and loyal support.

Special thanks to Kathy — the wind beneath my wings for 25 years, and to the wonderful dogs we’ve been blessed with, who surrounded my feet as I posted each night — our Black Cocker (“Tuckerton“) who left us last year at 6 years old and our Golden Retriever (“Barnegat“) who lived six months longer than him; she was 13 . . . and our new one-year-old-this-week Cavachon (“Breezy“).

For the endless stream of writing encouragement and feedback (regardless of agreement or disagreement with my representations, and there’s been plenty of both!), please indulge me long enough to use this space for special thanks to my: son, Christopher; daughter Haley; oldest granddaughter, Talley; brother-in-law Tim; mother-in-law, Marian; brother, Rick. And: my Aunt Dorothy and sister-in-law Claire; Melanie Adair, Angela Current, Doyle Slayton, Jonena Realth, Dr. Ian Fries, George Kanuck, Kevin Bousquet, Meredith Bell, Jeff Banning, Danielle-Dixon-Moyle, Peter Leeds, Jim Haines, Dr. Jeffrey Alpern, Michael Infusino, Ken and Sara Kraft, Bruce Burchell, Andrew Jackson; Jim Oliviero, Ken Poppele, Andy Larrimore, Laura Pritchett, Jeff Shactman, Barrie Proctor, Brian Smith, Dennis Forney, my friends, neighbors, Twitter and LinkedIn followers, former students, past and present clients, three special friends lost this past year: Butch Taras, Paul Harp and Ernst Dannemann, and my 150 softball league buddies in Delaware and New Jersey, and their families.

Thank you also to the young men and women of America’s military service whose devotion and courage make the freedom possible that allows me to choose to write, and to be able to write freely.

. . . and thank you, God!

 ~~~~~~~~~~~~~~~~

Here is some of what I learned that you may find helpful to be reminded of . . . to think about . . . to try, apply, expand, adjust, enjoy, and to just pick up and run with:

1)  Never assume that no one (or that no one who matters) is “out there.”

When you write and post something on the Internet, someone, somewhere, is always reading what you write . . . every thing you write! So make it count.

2)  Be gracious with your insults.

Criticize the behavior –words and actions– not the person! When you feel you must take someone’s behavior to task, take it to task, but try to “sleep on” what you write before you click Publish.

3)  Take lots of deep breaths. 

More frequent deep breathing will channel stress productively, to stay in control, to be focused on the “here-and-now” present as much as possible, to ensure that you respond instead of react. Remember, if you don’t react, you can never over-react!

4)  Be kinder than necessary

 EVERYone you meet and re-meet every day is fighting some kind of battle.

5)  “A lie can travel halfway around the world while the truth is still putting on its shoes.”

(Thank you Mark Twain) 

6)  “The difference between the almost right word and the right word is really a large matter–’tis the difference between the lightning-bug and the lightning.”  

(Thank you again Mark Twain)

7)  “Time waits for no one. Yesterday is history. Tomorrow is mystery. Today is a gift. That’s why it’s called the present.”

 (Thank you B. Olatunji)

8)  Ask yourself the following 4 questions:

 Why?  Why Not?  Why Not Me?  Why Not Now? A few times a day is not a bad idea.

9)  Accept the fact that the news media no longer “reports” anything.

Literally every story breaks down into some stress-filled level of disguised political opinion. If you think that’s exaggeration, try testing your willpower to not watch or listen to or read any news or news-related presentations of any kind for just one week, then see and feel the results. You will be happier, healthier, less-stressed, more productive, and making a bigger difference in the world, especially if you combine this effort with #3 above. (3 weeks of it, by the way, will literally transform your life!)

10)  “To Thine Own Self Be True!”  

                                         (Authenticity + Passion = Success)

(Thank you, Shakespeare)

   11)  “There is a time for everything under heaven.”

(Thank you, God)

   12)  “Open Minds Open Doors.”

(Thank you United Technologies)

   13)  “The journey to discovery consists not in having new landscapes, but in having new eyes.”

(Thank you Proust)

    14)  “The only thing that’s permanent is change.”

(Thank you Greek philosopher Hericlitus, 2500 years ago)

    15)  “Happiness is a journey, not a destination.”

(Thank you Alfred Souza)

    16)  Great blog posts only happen because of great blog followers.

If you like what I write, thank your self because I write it only for you, and only with your input. I am grateful for your every visit.

Have a wonderful week ahead, filled with everything you want.

Best regards – Hal

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Hal@Businessworks.US 302.933.0116 

 Open minds open doors

 Thanks for visiting.     God bless you. 

  Make today a GREAT day for someone

The best source of business

 is always existing and 

 past business.

What have you done lately about resurrecting contact with old friends and business associates? The amount of time, money and energy plowed into developing new business in new markets with customers and suppliers who’ve never heard of them is a phenomenal waste. Put the same effort and resources into those who already know you. 

Even brain-dead politicians know this. Why do they concentrate campaign efforts on those who have supported them in the past? Because to those people (voters), they’re known entities, and that alone is often enough to trigger contributions or in the case of business, sales. There’s no need to start the get-acquainted process from scratch.

“Go straight to the heart of the matter,”

(my father always told me!)

At the heart of winning more business in as catastrophic an economy as we’re living with, is the need to revisit, renew, and re-cultivate old friendships, old acquaintances, old customers and clients, old suppliers and vendors, old investors and lenders, old employees and employers, old partnerships and alliances. ALL former supporters.

These are people who you may have lost touch with (and perhaps on purpose), but with rapidly changing times often come changing more receptive attitudes. Someone who was an employee and left for a better career move may now be in a position of being a customer, or a referrer, or a supplier, or even an investor! How will you know? Ask.

Small business owners and managers typically avoid past contacts for many reasons, but none of those reasons (unless they would open some legal wounds) are good reasons for glossing over possible resources who have a favorable impression of you. Spend your time, money, and effort there instead of digging up new prospects!

When you communicate your message to someone who knows you, you can skip all the preambles; there’s no need to waste words explaining who you are and where you came from and how you do what you do. Go straight to the heart:  

• “I know it’s been awhile, but I thought you’d be especially interested in . . . because . . .”

Or . . . 

• “As soon as we put out this special (new product or service, warranty, price deal), I was reminded of how it would/might/does/could have great value/appeal/interest to/for you, and thought you may be interested in this ‘sneak preview’ of . . .”   

In the end, it’s all about consistently using the best sets of words to deliver your message, and targeting past and present business contacts which allows you to engage their interests without having to have them get past the preliminaries of who you are. That small difference puts you a giant step ahead in the sales or recruitment process. 

Oh, and a no-brainer by the way, you can also reach these people and get them to your website, store or office with personalized (free) emails or (inexpensive) postcards instead of extravagant network TV $pon$or$hip$.                                                                                                                 

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Hal@Businessworks.US  302.933.0116 

  Open minds open doors. 

 Thanks for visiting. God bless you. 

   Make today a GREAT day for someone! 

Who knew?

You can end up going 

under when you’re

too over-the-top!

The boy who cried wolf… the lady doth protest too much… the sky is falling. Doomsday attitudes breed doom. We become what we think about!  

The more we think it, the more we bring it on. We become what we think about. We all know the type: the doom and gloomer — no matter what we say or do, it’s “poor me!” and “the business can never survive.”

Well, guess what? If that’s what we believe, we can bet our butts that that’s what we’ll get. We become what we think about. Why do we make it so hard on ourselves to unravel the tangled web of negativity that’s wrapped around our brains? We know better, don’t we? I mean this ain’t rocket science. It’s attitude. It’s a choice. We choose it!

So why do we choose negative thoughts and pessimism when we can just as easily choose positive thoughts and optimism? But it’s not “easy” we say. Well, then that too is a choice. We can choose to make it easy. Sounds good, but a whole lot of the problem is that the tangled web is full of then and there and if and when instead of here and now. 

Choosing to focus our minds on the here and now present moment as much as possible throughout the day (and night) is the healthiest place to be — physically (to prevent accidents, mentally (to prevent errors), and emotionally (to be able to respond instead of react!). It’s not possible 100% of the time, but it certainly can be more than it is!

We’ve all seen examples in every walk of life of unlikely people performing majestic feats only because they believed they could. We become what we think about. Believing in our selves, in things, relationships, sales, profits, innovation, productivity, and performance delivers the goods where hard work alone cannot.

I am now writing my second commissioned memoir. Both books are about a believer who has surpassed all odds –including threats at gunpoint– and succeeded by every life’s measure:

Both men believed so hard in what they were doing (and curiously couldn’t have been farther apart in their pursuits — home fabrics and public service for one, driving faith-based reform into the rough and tumble trucking industry for the other) that, without even trying, they put themselves in the right places at the right times and became winners!

Either of these men could have easily quit at any time, and lived a comfortable life, but both believed there was more to it than that. Both believed in service to others. Both had a here and now focus. Both choose prayer and faith as primary tools to nurture and support their belief systems.

Neither ever ventured “over the top”in their words and deeds, or in the ways they treated and respected others — employees, customers, suppliers, advisors, referrers–  and most importantly, their families. They were models of humility, trustworthiness, self-confidence and, though neither would admit it: inspired leadership.

In both cases, the fact that their competitors put their businesses under by talking too much and performing too little proves the point that over the top attitudes can drive business under. 

More on success? No compensation involved, but I heartily recommend Malcolm Gladwell’s book, OUTLIERS. Short. Fascinating. Challenging.

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Hal@Businessworks.US  302.933.0116 

  Open minds open doors. 

 Thanks for visiting and God bless you. 

   Make today a GREAT day for someone! 

Don’t clutter up your

 Here and Now with a

“What if” Dream Team
                                    

 At some time or another, every entrepreneur has a “Dream Team.” Very few, though, ever get the chance to activate it. Why? Because dreams–like hopes and wishes–are not reality.

 ____________________

But we all carry images in our minds of who we’d love to have on payroll, running our operations, finances, personnel (oops sorry, human resources) and marketing, leaving ourselves free to concentrate on product, service, and idea development… and sales!   

Oh well, we entrepreneurs can’t dream about an All-Star business team because… we have made ourselves into: e-n-t-r-e-p-r-e-n-e-u-r-s, and entrepreneurs are business people who do it all, at least until things get up and running, which typically takes 5-6 years, and often longer. So what’s an entrepreneur to do with all this dream stuff?

Can it. Save it in case you have to take a government job! Put it on the shelf. But don’t clutter your “here-and-now” with “what ifs.” Contrary to popular opinion, fueled by uninformed mainstream media people, entrepreneurs are not dreamers. They are parttime planners and full time doers. And they don’t bet the farm or buy lottery tickets.

Entrepreneurs take only reasonable risks. And most entrepreneurs recognize that one solid business plan will take them farther than a year of nightly fantasies. If you’re not sure about how to best put one (a business plan) together and seek help from an expert, by the way, contact Tim Berry.

If you’re not a talented marketing writer, hire one. Find someone to write your business plan narrative section who can digest your company mission, vision, track-record, marketplace, competition, and uniquenesses, and present you in the best possible light. Be prepared to pay well. It’s an investment in yourself and your business.

If you’re not an accountant, hire a CPA to do your business plan financial projections, and certify your balance sheet and income statement. Expect to pay well. It’s an investment in yourself and your business.

If you’re not an attorney, hire one to review your plan and provide the legal statements you need to avoid problems. Pay well. It’s a safety net for you and your business.

These are real issues that require real dollars. (Hmmm, maybe that’s why we dream so much?)

So, enjoy tonight’s All-Star Game and start out tomorrow with your Dream Team in a closet while you roll up your sleeves and get some kind of business plan planned. Fantasy is for children, artists and politicians (and maybe some of your off-hours), but only reality thinking can survive and thrive in this economy.

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Hal@Businessworks.US  302.933.0116 

  Open minds open doors. 

 Thanks for visiting and God bless you. 

   Make today a GREAT day for someone! 

Seeking sales fireworks?

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Hal@Businessworks.US  302.933.0116

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone! 

Silence is NOT golden!

Just because you get the news release done and out, doesn’t mean anybody cares!

I ran a small “News Release” workshop recently, and was reminded of how important news releases have become in the face of government-borne economic recovery impossibilities being shoved down the throats of struggling small businesses. When you can’t afford to advertise, you twist your message into news and release it into cyberspace.

Public and community relations are free

but not easy!

The problem is that even after you’ve done a 100% perfect job of packaging what you want to say, the media people who get your release, simply don’t care. It has to suit their whimsy, sense of balance, and their boss’s mood… unless you’ve been holding hands and buying them lunches for years, and toss some advertising bucks their way!

To get around all this,  you actually do need to package your message 100% perfectly –format and content both. `It must be NEWSWORTHY.  Self-serving, salesy, promotional, and contrived releases get deleted and trashed in record time. Editors and writers and news directors are usually much smarter than the companies they work for.

You’re expecting free publicity. What you say has to make a difference for your recipient’s audience.

Every release needs a personalized, respectful, courteous cover note that thanks the recipient for her or his time and consideration. It also needs to make some kick-butt statement about what makes the attached/enclosed release important to the recipient’s audience. You need to know the readers and viewers as well as the editors and writers.

So, random “Dear Talking Head” notes? No.

Homework first? Yes.

 ————————————

 A while back, I read a blog post by Laurie Halter:

“The Press Release Is Dead.”

Don’t believe it. Especially from someone who still -archaically– calls it a “Press” release! (Though she happens to be a truly superb writer!). The point is she’s wrong.

It has simply become much harder to make news releases work, but for those who persevere and are willing to trade hard work and a tenacious follow-up effort for free exposure that is proven to be over ten times more credible than paid advertising, the return on investment can be great.

All of this of course assumes (I know, I know, a dangerous word) that you are prepared to be exceptionally creative in the manner with which you present your newsworthiness. Like a billboard or online banner, catchy short (six and seven-words max) headlines get results.

Your headline needs to attract attention, create interest, stimulate desire and –hopefully– bring about or promise action, along with offering some assurance of satisfaction. Just the headline alone? Yes, just the headline alone, in seven words or less!

The opening paragraph will ideally give the reader the who, what, when , where, why and how of what the release is all about, and do that in 3-4 lines of type. Open your release with your name and contact information (email address and phone number), and close with a standard block of descriptive “elevator speech” copy.

KEEP IT SIMPLE!

Double check that the intended recipients are still employed where you’re directing your release, that they still spell their name the same, that they still have the same title, and that the email address/address is still the same. Media people live much more transient lives than most of us. One reporter I know changed jobs 3 times in one week!

If you are the boss, don’t expect miracles. Expect that the job is time-consuming, labor-intensive, and slow to get results (on the average, it takes 5-6 releases to the same person before actual news coverage is realistically considered. If your investment is backed by skillful writing and determined energy, you will get a return.

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     Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Stop worrying, creative-types…

You’re not going

the wrong way

. . . you simply have a unique perspective! 

You’re an artist, writer, sculptor, musician, photographer, performer, designer, craftsperson, stylist, architect, landscaper, sign-maker, entrepreneur . . . and people call you “Weirdo”

__________________________

You laugh it off . . . but, somewhere deep inside, you worry that maybe you are weird. (I’ve been there; I know.)

After all, you hardly fit those corporate suit meetings or the trappings of that threatening vast jungle of government incompetency. And you do indeed march to a different drum. You’re really not anti-social or inherently contentious. You simply are what you are. Period.

So much of what you do requires isolation, keeping “strange” hours, eating only when you’re starving from whatever the closest container may hold, not watching TV, forgetting birthdays and anniversaries, periodically forgetting to wash or brush your teeth or fasten your seat belt, or even to use the bathroom until it’s almost too late. 

Many creative businesspeople fill in the blanks with Twitter. It’s a good social outlet, and a decent sales tool for those who work at it.

There’s little point in trying to explain to others what makes you “counterclockwise”

— that you’re really not going the opposite direction of society, and clocks.

You are just standing behind the clock, reflecting what’s in front of it. You’re simply thinking and functioning from a different perspective.

HA! Sort of like a dyslexic visionary? ;<) But hey, whatever works, works.

                                                            

If you can see the same thing differently from the ways others see it, you have a special God-given talent worthy of nurturing and training and developing. In other words, make the most of what you have and stop thinking (worrying about) what others who lack those skills might say or think about you. Rise above it!

Accept that you are extraordinary.

Easier said than done, you may say? Then reach into one of those deep dark corners of self-expression and remind yourself that it’s a choice. Everything you do and say and create is a conscious or unconscious choice. HOW you create and innovate (following a creative idea all the way through to completion) is a spiritual process.

That HOW part –your ability to capture, control, and exercise your spiritual process– is the difference between you and your white shirt and tie brother-in-law or athletic “jock” sister or your federal/ county/ town agency employee neighbor. The HOW process is what comes from your heart and soul. It is what primes the process pump.

You need always to be focused in the present, here-and-now moment as you perform for it only takes one slip of the knife, the brush, the camera, the tongue, to deliver catastrophe to your heart and soul. Here’s the best way to do that: Deep Breathing. (It keeps you in touch with your self, and each passing moment as it passes!)

When you DO come out of your artsy little closet to rub a few elbows, practice asking questions and listening carefully to the answers. Every question you ask and every answer you get holds out the promise of spectacular creative thought because it’s coming from outside of you but is something you ignite.

Rely forever on yourself and your instincts.

You are more often right about a creative decision than you give yourself credit for. When it comes to business, if that’s a problem, study up on it. It’s not as complicated as you may think. Like finding a doctor who’s skills and experience match the ailment, find professional services with creative management experience.

Or, when you get to the point of possibility, hire or commission someone with good business sense and/or good organizational skills and a sense of finances — someone you trust who can take it all away from you. But be careful to not use the occasion of such new found freedom to slack off or get careless. It’s an opportunity to grow!

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

“We are in an information-

overloaded society.

“Most people receive more information from just their smartphones in a week than their grandparents received in their entire lives.”

        ———– Bestselling Author David Baldacci from his newest novel, THE SIXTH MAN www.DavidBaldacci.com

I’m often asked about having done both, and continuing to do both, and can assure you that owning and operating a small business is not the same as writing a book. The commissioned memoir I recently completed and published privately, entitled “GOOD LUCK!” is summarized in the following 25-word “logline” synopsis:

“Steamshipped away, Hitler to Manhattan, 15-year-old Ernst delivered newspapers, farmed chickens, enlisted…  WON medals, citizenship, Holocaust bride, Delaware leadership, White House prominence, and business fortunes.”

That brief description was distilled from the 230-page book. The 230 pages came from more than sixty jam-packed file cabinet drawers and a dozen storage bins, a stack of videotape interviews, and many thousands of photographs, plus over thirty hours of personal interview notes and another 50 hours, at least, of online research.

I’m now working on another commissioned memoir for a totally different kind of business leader. But it’s the same thing. The cutting away process is like being a sculptor, and not always fun. But there is no other way to do justice to representing a lifetime of accomplishment.

Running a business?

Fly by the seat of your pants!

Leave it to the corporate biggies to drown themselves in research. They’re all busy justifying their existences, preoccupied with their own company culture memoirs, while entrepreneurs trial-and-error-and-adjust themselves into small business success, innovative product and service market approaches, and meaningful new job creations. 

I do both (entrepreneuring and writing books) because straddling the two different worlds is challenging to me and because I enjoy the unique opportunities ignited by having one foot in research-based writing and the other in creating new business directions, revenue streams, marketing programs, and sales channels.

Here’s what I see: The bigger the business, the more information-overload there is, and the more of a sculptor one needs to be. The problem is that the pace of life and today’s instantaneous global access forces even an information sculptor to work quicker. So the end product may not always be one of quality as much as one of expediency.

Who spans this gap, covers up and rises through this mad rush? Who leads the way to economic revival? Certainly not those lumbering, top-heavy corporations filled with people trying to cover their butts and write their make-believe life stories as if they were nonfiction.

Your small business is what it is. Avoid the temptation to over-burden it with too much information and too much analysis. Keep hold of the reins, but let it –and your people– run free! At least until it gets so big and successful that you need to ask yourself:

Hmmm, how much IS “too much”?

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

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