Greetings Business Owners,

Entrepreneurs and CEO’s!

Here’s “what’s in it” for YOU!

” What’s in it for you?”

First, if you’re not answering this question for every one of your customers and investors and supporters –every day, in everything you decide, do and say– you’re either not serious enough about your business interests to continue reading this (Thank you and goodbye!), or you’ve lost touch with reality (Hang in here for a few paragraphs and restore your awareness!). Hopefully, you practice rewarding those who keep you in business with more than they ever bargained for.

Reality Check: You only came here because you thought there was some benefit for you, right? There is. Read on.

Just in case you think I’m being too smartass, realize that none of us are open to new ways of thinking without being jostled. Some require more of a jolt than others depending on one’s state of mind at any given moment. A blog post doesn’t leave a lot of room for niceties when the subject matter revolves around boosting business results and the dynamics of attitude adjustment (and, no, I’m not talking about it being 5 o’clock somewhere!).

That leaves us with a choice between mollycoddling or being in your face. Pampering gets us nowhere. Spirited confrontation without physical or verbal abuse consequences, though, is not always bad. If we respect one another, we can disagree and still respect and learn from one another.

Okay, let’s get to the part about what you get for reading this far. Here–for you to chew on and digest– is some new revelation food for your business brain that I guarantee you will make a positive difference in moving you rapidly closer to your deepest personal goals in life . . . the tasks you want to achieve to make a difference on Earth:

1) There is no such thing as time management.

2) There is no such thing as stress management.

You can manage what you do, but if you’ve learned how to manage time, call me; we can make a fortune together! You can manage how you respond to stressful situations, but if you can manage stress sources, call me; again, we can make a fortune together. Oh, and on either of these pursuits, yes, you may need me. Yes, if you want to call me on that point (my number is below), I’ll be happy to explain.

Here’s the bottom line: You cannot manage time or stress, but you can manage how you choose to deal with time and stress restraints. When you choose to consciously control the ways you behave so that you respond to stress instead of react to it, you will be be happier and healthier and be far better at growing your business. You will be getting more done in less time.You will be choosing to make the most of the time you have left on Earth.

Personal productivity comes from being constantly aware that all behavior is a choice and that you can just as easily choose to make your self more in control of internal and external stressful sources an easy thing to do as you can choose (or continue to choose) to make it a hard thing to do. Be aware that consistently choosing these key ingredients of self-control and self-confidence cannot solve all problems because we are all sometime-victims of bad choices/decisions we intentionally or inadvertently chose in the past. When that happens, don’t compound your struggles by throwing CHOICE out the window. Buckle down instead and restart your meter!

SUCCESS is what’s in it for you, and you will get there by choosing to be in control of how you respond to stress and by choosing how you can best use the time you have available . . . remembering, of course, that SUCCESS is the journey not the destination, and that all of life is an interruption!

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I

You’re on the threshold

of a presentation.

Are you “overkill” ready?

I once worked for an “overkill” boss. It took me awhile to figure this out because he constantly gave me the impression he thought I wasn’t up to snuff with reality, until I discovered that he was simply an OCD  poster boy . . .

“Did you key up the audio so it’s loud enough for those with hearing disorders? Is it timed to come on just as I say ‘New campaign’? Is there a crisp, clean unused legal pad and new pen with keyboard access in front of every chair at the meeting table? Who’s escorting them into the room?

“You’re wearing pinstripes, right? And plain dark suit? No crazy neckties. And kill that erring! Did you check the thermostat? You’re sure the agenda board is 100% perfect and visible from every seat? Their limo is ordered? What time’s their flight? Lunch arrangements? What about lunch arrangements? “

Of course that was just the beginning of his diatribe checklist. He would go on to the exact type and amount and freshness of the tuna salad and bread and veggies and dip and chips and cheese and crackers and fruit, and juice and soda to be served. “What’s the dessert? Who’s making it? Have you tried it?” and on and on. You’d have thought our ad agency sales pitch was a White House attempt at negotiating a global war peace treaty. “WHO,” he would always ask, “is in your pocket?”

BUT WAS HE WRONG?

I’d be interested in your thoughts, but I can tell you this much: While I never became the fanatic he was, I learned to respect the value of being fully prepared ahead of every client and potential client interface — in person, on the phone, and on the computer screen. While I agree that his cage-rattling directives were often excessive, over-the-top, I have come to realize that –in fact– he had a point: You can never be TOO prepared!

And perhaps most important: being fully prepared –including having some contingency plans– helps build self-confidence as well. Why? Because it leaves your mind clear to deal with the person(s) in front of you and adapt to he/her/them and/or the circumstances. If you’re not fully prepared, you may be too preoccupied with fumbling to notice nonverbal responses or room temperature or your own agenda . Sales, remember, are made in “the here and now“!

What is business (and professional practice) all about after all? The customer/client/patient/prospect . . . RIGHT? What else could it possibly be about? So if you think on this a minute or two –or a lifetime’s worth– you will undoubtedly come to the conclusion that your entire career existence is dependent on your’s and your organization’s abilities to attract and keep, and grow your customer base. What else is there?

Even if you work for a nonprofit, and think you exist to make the world a better place, you’ll never succeed without developing a base of supporters. So how does one maximize the odds of attracting and keeping and growing a support base of any kind? With as accurate and perfect and communicative a presentation as possible at every opportunity you get to make a point. You need not become an OCD basket case or a pushy salesperson to make this happen.

You must quite simply put yourself in your audience’s (of one or one million) proverbial shoes and present information at his/her/their level wrapped around expressed needs and interests. Oh, and that can ONLY happen if you listen carefully (at least 80% of the time) to what each and all of them have to say. If you’re unsure or can’t feasibly do this, hire a firm that will do it for you with surveys or focus groups or whatever methods work for your industry or profession.

Otherwise, you’re you’ll find yourself

working inside a box 

that you’ll never learn to think out of!

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WANT TO BE MORE OF A LEADER?

TALK AND WRITE LIKE A LEADER.

Over 30 years of writing and training business, industry,

healthcare, and academic leadership have taught me

some important words I now share with you . . .

People who regularly incorporate the use of the following kinds of words in their daily conversations and written messages stand tall among the most successful of worldclass leaders.

This magic pack of words is just for openers. You need to be willing to raise your own consciousness about whether the words you use every day are helping you perform to the best of your own leadership ability. This list can, in other words,  get you started. But only you can decide what works best for you and your personal leadership comfort zone.

The point is: Take a couple of minutes to review this list, think about it and assess yourself. If you can change some words you may presently be emphasizing that are not helping you perform, change them! It’s your choice.

Opportunity. Becoming. Challenge. Team. Can. Forward. Focus. Here and Now. Let’s. How? What will it take? Go! Do I understand you correctly to mean . . .? Us. We. Our. Fun. Enjoy! Together. For example. Passion. Try. Enthusiasm. Empathy. Customer. Diagram.  Innovation. Client. Partner. Listening. Self-esteem. Service. Needs. Desires. Learning. Facts. Exciting. God. Illuminating. Choice. Value. Timing.  Self-confidence. Trust. Authenticity. Genuineness. Objectives. Goals. Strategies. Tactics. Specific.  Flexible. Realistic. Ignite. Timeline. Activate. Boost. Stimulate. Care. Compassion. Spark. Consistency. Measure. Hustle. Effort. Reward. Share. Accurate. Recognition. Implement. Respond. Energy. Responsive. Responsible. Behavior. Spirit. Assist. Invigorate. Results. Invest. Humility. Grace. Please. Thank you. Respect.  Grow. Patient. Happiness. Family.

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 DON’T SURROUND YOURSELF

WITH YOUR SELF!

Besides the number one ailment of entrepreneurs –being under-capitalized– a close second place is awarded to the All-American crushing entrepreneurial ego! This business venture is my idea. I can do it better than anybody. I want people working with me who will ask how high when I say “Jump!” Yup! BTLS (“Born To Lose Syndrome”) it’s called.

Generally speaking, and it’s unfortunate, most people who start, buy or inherit a business or professional practice tend to think the opposite of proven success experience, at least at the outset, and completely blow off the idea of hiring and surrounding themselves with those who are better, smarter, wiser and more experienced than they are. 

Don’t rely on my opinion. Ask any successful business owner or manager you know. You’ll find that those who truly make a difference with the pursuit of their ideas are those who surround themselves with excellence. It’s the mark of a true leader. If you have an ego problem, work at it. If you don’t, it will kill your business or practice.

Accept the fact that someone who has studied and practiced law or accounting or IT or training or marketing or operations, or finance is probably better equipped to make and recommend decisions in their areas of core competence than you are, even though you are great, have great ideas, and are probably a better salesperson than you could ever hire. 

Rule of thumb for successful startups and departmental streamlining: Find and hire the best, smartest people you can in every area of the business that you do not have exceptional command of. Support them. Encourage them. Challenge them. Reward them. And, above all, respect them and listen hard to their recommendations.

DON’T SURROUND YOURSELF

WITH YOUR SELF!

Although it is commonly misunderstood –and many attribute the categorization of being “a jack of all trades” to the word, “entrepreneurship”– entrepreneurship is in fact a really unique form of leadership. It’s unique because it carries the added burden and challenge of being creative while it benefits by the opportunities that creativity produces.

Carry, in other words, entrepreneurial spirit into all that you do while you drop the limitations that entrepreneurial ego fosters. Surround yourself with high quality, high energy people who know more than you and focus –not on competing with them, but–  on being their leader and the spokesperson for your brand. Success will come MUCH quicker.

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Hal@Businessworks.US    931.854.0474

BUSINESS & POLITICS DON’T MIX!

Best Advice: Speak out in private, but hold your tongue in public! Customers and others you do business with may or may not agree with your politics, but the odds appear overwhelming that they do not want to hear your political views as part of any business transaction.

Treat every opportunity to speak out in accusation of your political opponents or in defense of your political favorites as you might instinctively deal with dysfunctional elements of your own family at the Thanksgiving dinner table.

In other words, exercise greater caution, discretion and respect than you would normally be inclined to, for the welfare of the rest of your family, and for the betterment of your own well-being and stress level. Save confrontations for when you become a professional boxer or hockey star.

“But it’s my right, my privilege, and my responsibility to speak up!” Well, okay, you may think you’re entitled, even required, to express your personal political preferences. And you are certainly entitled to your opinions, but if you own or manage a business, there’s simply no room for political opinion!

Every time you open your political mouth, you risk losing a minimum of 100 customers because anyone who disapproves will tell ten others,who will each tell ten others. Can you afford this kind of loss?

How do I know all this? Because I’ve had a big political opinion mouth in one of my past lives and it cost me substantial business. “Who cares?” you might say. Well, it may be costing you too!

The problem is that while you may not care about someone who’s critical of you offering editorials– critical of your criticism, so to speak– you maybe need to care a great deal about someone who’s related to, or controlled by that individual, and there’s just no way to ever know when some big mouth comment will come back to haunt you.

Taking the low road is not always a bad thing. Low road activity is often read in a positive light by others. Non confrontative attitudes typically produce positive reputation assessments of virtue: “humble;” “reserved;” “rational;” “objective;” non judgemental;” and “thoughtful” come to mind. It’s the sign of someone who walks the talk!

So, now, even if I’m only half right, wouldn’t you prefer those kinds of reputation attributes to “opinionated;” and “loudmouthed;” and “narrow-minded;” and “confrontative;” and “pushy”?

Bottom Line:

Work for your favorite candidates,

but don’t bring your favorite candidates to work!  

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HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors

FAULT AND BLAME

 DON’T MAKE SALES!

Here we sit, small business owners, managers, and entrepreneurs, on the day of the first 2012 Presidential Debate. We are seething with anger, frustration, disappointment, and stress over what has and hasn’t happened since the last 2008 Presidential Debate. We blame it all on the political candidate we least agree with. And the harder we blame, the more we lose.

We have seen our businesses and personal finances go every direction except up.

We have become more outspoken about that, especially as we’ve seen respect for America’s military and America’s job and housing markets collapse . . . and food and gas and transportation prices explode through the roof! Normally free-spending customers have become suddenly frugal and stoic. All of that must, after all, be somebody’s fault.

But let’s be honest with ourselves here. How much real fault sits on our own shoulders for not planning properly, for not adjusting our business and professional practice development strategies appropriately, for not having solid contingency plans in place? It’s true that some circumstances prevent proactive business management. But many do not.

The way I see it, we have indeed had pathetic government leadership, but aren’t we just as much to blame as anyone for not keeping our own businesses fluid as they slid sideways across the top of shifting sands. After all, we chose to stand there in the first place. With that commitment, comes the responsibility to be flexible and stay forever on the alert. Am I alone here?

I’m not suggesting that going with the flow is easy. But, with a small business, it’s essential.

And that means staying tuned in to government screw-ups and broken promises because they will–in the end–affect where, when, and if you grow… or even if you survive! Easy to “Tuesday morning quarterback,” yes, but we’re looking at a lot more shifting sand before we see solid ground no matter who gets or doesn’t get elected.

It took us time to get here; it will take time to get out of here. So, there’s no time like the present to reassess your branding efforts, to initiate an overhaul of priorities and to inject time and expertise (necessary business growth ingredients that no doubt feel unaffordable) into monthly, weekly, and daily schedules.

That investment alone can make the difference for you no matter what happens on November 6th. And hopefully something will happen. The bottom line:

SALES MAKE BUSINESSES GROW.

FAULT AND BLAME AND PROMISES DON’T MAKE SALES!

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HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors

Boasting your way along 

“the humble leader” line______

Maybe it’s a paradox, but it’s really not always a contradiction.

Being both assertive AND humble can work when personal authenticity is in the driver’s seat.  There’s a terrific website www.BizBrag.com that encourages business boasting because there are times when everyone needs to toot her or his own respective horn, and posting news releases on BizBrag makes it easy.

Of course, any news release content you post or create must be newsworthy and not overtly self-serving if there’s any expectation of actually getting traditional or online media coverage. And it should probably go without saying that the better the writing quality, the more likely a release is to gain exposure. Think about being an editor bombarded with hundreds of PR stories!

But speaking up for yourself is not bragging. And assertiveness is not aggression! Effective leaders are almost universally assertive in their thinking and behavior, and their boasting is usually limited to praising others–the teams they lead, the customers they serve, the competitors they battle with. And, therein (AHA!) lies “leadership humility.”

Anyone who tries to prompt business leaders to associate humility with milquetoast, hat-in-hand, apologetic, goody-two-shoes behavior is missing a lightbulb or two in the world of reality. No, this is not to suggest that those in leadership positions run around patting themselves on the back while giving themselves high-fives (making themselves likely candidates for chiropractic treatment), but it IS to say that taking a strong stand–internally and externally–is both healthy and necessary.

Here’s the bottom line: No one wants to hear about how great you think you are. No one cares. Get rid of the words that haunt braggadocio-minded grandstanders: Stop talking in terms of “I” “Me” “My” “We” “Our” and start addressing what customers and investors want to hear (The answer to “What’s in it for me?”) by talking in “You” and “Your” terms. “You get” beats “We are.”

A smile, a nod, a thank you are more than sufficient responses to a compliment or praise. Leave the leaping chest bumps and running wildly around the arena up to the Olympiads. Business people do not like business people who “talk themselves up.” Should customers and prospects know if you’ve won an award or recognition? Certainly, but don’t wear your medal to work or beat them over the head with your Oscar.

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302.933.0911                      Hal@TheWriterWorks.com

Make today a GREAT day for someone!

Open Minds Open Doors

Writin’ Ain’t No Easy Job!

In case you thunk that writin’ business stuff be a snap, thunk agin! (And especially if you’re expecting an office assistant or website designer to be a writer!)

Oh, and just to kick it in gear, you might do the thunk agin part with a blank screen and a blank piece of paper in your face. Thirty years of business writing taught me that very few day-to-day business tasks are more challenging than performing a creative process that most people seem to think is simply a mechanical function. It’s not. Try it. Then be embarrassed.

Write a business plan for us, will you? I need it for an investor meeting next week. (Most effective business plans take months!) And, before you get started, knock out a couple of TV commercial scripts for the sale that’s coming up. (At least a few weeks, if there are expectations of having any impact.)

Oh, and we’ll probably need three or four blog posts (another week) and an online banner ad about that sale too (a couple of days). Will you also fit in a speech for me to give to the Roundtable Club? Say 25-30 minutes? (Another week!)

Sour grapes examples? No: Reality. If you own or operate a business and expect someone to write AND GET IT RIGHT, realize that the creative process doesn’t turn on and off like a water faucet. Effective writing is not about writing; it’s about RE-writing! RE-writing takes time and effort and knowledge and skill and experience. The simpler it is, the harder the task.

Also Reality: “Creative” people in business (or anywhere, for that matter) are more sensitive as a rule than say lawyers or accountants or investors or engineers. So –like flies– you’ll catch more with honey! Try always to give them extra time, to provide them with extra input, and then to stay out of their collective hair!

Nothing wrong with asking for rough drafts or updates, but avoid harsh criticism– as you would with a customer–if you’re interested in getting outstanding work back. Explain points you disagree with the same way you would want others to explain points that they might disagree with you about. It’s not that hard, and you will gain both respect and greater effort.

It’s one thing when someone takes twice as long as you think she or he should to perform a routine mechanical task, but quite another when you assume that the creative process is routine and mechanical and proceed to set unrealistic deadlines . . . unless you really don’t care about a quality image or delivering a meaningful message?

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HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

When it gets lonesome at the top… 

Are you talking 

Are you taking your music to the grave?!

 STOP HIDING

 YOUR ACORNS!

You are not a squirrel. Stop saving up your best-effort production, creation, plan or idea for “the right moment!” With a deader-than-doornail economy getting deader every day, there’s no time like the present to get that great creative genius product of yours out of the closet or back of the drawer, dust it off, and make it work!

To make it work, first means freeing it from the imaginary chains you’ve wrapped around it and the hiding place in your home, office, truck, notebook, recording, harddrive, or your mind. It will never achieve what you hoped for it if it’s locked away. Put it into your daily work schedule. Treat it as if it was a key client or customer project.

TRUST YOURSELF. Give yourself a chance. What’s the worst thing could happen? It gets rejected? You think maybe there’s only one person or audience for your special creation? The odds for fame and appreciation will be better after you’re dead? Regardless of your skills and calling, that’s not likely. And it’s a choice.  

Try to look at it this way: Posthumous success is failure to achieve what’s been rightfully earned in life during that lifetime. Most of us agree that of course the dead are to be honored in some fashion. Military courage and sacrifice certainly count the most. I’m not attempting to strip that love, respect, gratitude and reverence away.

The point is that posthumous recognition doesn’t accomplish anything. It fails to provide you the incentive and opportunity to do even greater work because it affords you a springboard for awakening other talents of yours and for inspiring others who will enjoy and benefit by and emulate your efforts.

Oh, and perhaps it’s blatantly obvious, but I believe it’s still worth mentioning just to raise consciousness: we only go around once in this life. We get only one “here and now” every passing minute. Do you truly want to take your music to your grave? It’s a choice to never make a choice.

An action step you take today can pay you back tomorrow. Action you never take hasn’t even a chance of being worthy of your talents and authenticity. And action you keep making excuses not to take is actually a step backwards. If you’re not a squirrel, stop hiding your treasures. If you have “yes, buts” — contact me. If you think you’re losing your mind, try this! And you still have doubts, here’s one of my favorite quotes to pin on your wall:

Remember time waits for no one.

Yesterday is history.

Tomorrow is mystery.

Today is a gift.

That’s why it’s called the present.”

— B. Olatunji     

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!