52,000 People Bitching

About Your Business??

     If you can’t deliver what you promise,  please—P L E A S E— close down your business and become a politician, or go work for the government. Don’t worry; you’ll be qualified! I guess I had a gullible sign around my neck, but in just a couple of weeks, I managed to stumble into three businesses that failed to deliver what they promised.

     From “Fresh-picked” apples  that I bought at an apple farm in upstate New York, and kept — as suggested —  in a cool place, that rotted out in 48 hours … to Comcast Cable TV that kept Kathy on the phone for one and a half hours arguing with a rep and three supervisors (one dumber than the next) for billing her 87 year-old mother for two years worth of equipment she didn’t have and never had (Kathy’s tenacity won a $248 credit!) … to a magazine editor who promised  to print a story I gave him and then never said a word about not doing it.

     Oh, there were others.  And I’m quite certain many of you could add many more of your own stories. What sucks is that not only do people lie about what they’re selling, they actually have the nerve to argue about it — and then to add a little fuel to the fire, pretend they know nothing about anything, and do everything possible to cut off communications. Amazing. They should all have to go before Judge Judy; she’d fix ’em..

We’re not just talking integrity here. We’re talking branding. BRANDING IS  having a customer know in her heart of hearts that she is getting what’s been promised, and will always have recourse with the business she’s dealing with who will literally bend over backwards, stand on their heads, spit wooden nickles and kill her with kindness… just in case they screw up!

     If you are in business and you are serious about making your business work,  please take the high road! When businesses (the boss, or ANYbody who works for the boss! ANYbody!) promise a service, for a specific price in a specific time period, or a product for a specific price to perform in a specific way (and be delivered at a specific time), that business must be prepared to follow-through EXACTLY as promised or suffer the consequences of being bad-mouthed.

     Bad-mouthed.  Studies show that one unhappy customer on one day will tell at least 10 and probably 20 other people how unhappy they are and will also in all likelihood embellish the story each time, and those people they tell will tell another five or ten each. [“You won’t believe what happened to Harry the other day…”] 

     Let’s say you run a 5-day a week business  and have just one unhappy customer a day (even though you may have 500 HAPPY customers a day!)? That’s a minimum of 2600-5200 people a year bad-mouthing your business, and being repeated to the tune of maybe FIFTY THOUSAND negative comments about your business. No, that’s not exaggerating. Think you’ll survive?      

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