Apr 25 2012

Try it Now! Say it Now! Do it Now! Move it Now!

WHY?

                       

WHY NOT?

                         

WHY NOT ME?

                          

…WHY NOT NOW?

 

The tougher that times get, the more focused we need to be on the here-and-now present. Anything else triggers agita! Demonstrating to our customers, prospects, employees, associates, investors, advisors, referrers, and community-at-large that we are seriously committed to making things happen quickly is one of the strongest impressions a business can make.

This is not to suggest a haste-makes-waste attitude that ends up costing money or relationships. Instead, it’s all about responding promptly to what’s asked of us. Every business owner knows that pleasing others and building strong work relationships and customer relationships is directly related to one’s ability to “hop to it” when a request or purchase is made.

But all too often, this ownership sense of urgencyis never passed along through the rank and file. In my work with at least a thousand businesses over the years, I’ve heard frequent references to “The Boss” as someone who works hard and responds quickly to the interests others express or show in the business, or in the business offerings. But it’s not contagious!

Many employees and associates seem to settle into a lethargic comfort zone that relies on the boss’s behaviors to make things happen instead of assuming responsibility to follow the boss’s lead and adopt her or his commitment to action.

With the assurance that some action is always better than no action –at least in business– most bosses fail to communicate a sense of hustle to those around them.

When did you last gather your staff or team together to let them know how much you’re counting on them to solve customer problems and fill needs as quickly as they can, how important this single commitment is to repeat sales?  Are you rewarding hustle? Try tossing a one dollar coin (because it’s uncommon, it’s special) at someone every time you observe rapid response activity. You’ll be amazed at how far that single dollar will go toward motivating urgency.

  • A 6pm phone call requesting delivery of a part 400 miles away by 9am the next morning was greeted by one delivery service with “Sorry our switchboard is closed after 5pm; try back tomorrow.”

  • Another delivery service responded by saying it would have to cost $2,500 to get the part to its destination by 9am because the driver was scheduled to go the opposite direction and would have to leave two hours earlier to fill the request.

  • A third company said the office was closed and all the trucks were scheduled for the morning, but the person answering the phone said he had nothing planned for the evening and would take the part personally in his car for gas, tolls and breakfast… $323.50. Do you think that customer returned to the third company for future deliveries? 

It’s really hard to respond too quickly to a customer or prospect request. In fact, they’ll surely tell you if that’s the case. But no one forgets the business that goes out of its way to see to it that requests are handled and processed promptly. It’s called having an Action Attitude. Do you?

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Open  Minds  Open  Doors

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Dec 19 2011

Business on the cusp of Christmas! (1 of 4)

Updated From the Best of Hal’s Christmastime Business Posts . . .

                                                             

The quickest fix for

                             

“Nuttin’s Happenin’”

                     

. . . is to ACT NOW!

                                 

NOW, while we’re on the cusp of

The Great American Work Slowdown.

 

Christmas is Sunday. Everyone (except for rambunctious entrepreneurs–there’s some other kind?) is moving more slowly at work. The rank and file are increasingly preoccupied with office and neighborhood parties.

Could this be true? Is it just my imagination? Are you grinning nervously at that thought or at what I might be tossing your way in the next couple of paragraphs?

 

Well, if you’re in that “rambunctious” crowd I mentioned, you probably wait ’til the last minute to shop, hate to waste time making the festive rounds but find that a couple of stiff drinks help make those swashbuckling business status-climbers and oozy neighbors a little more tolerable . . . and it’s all good practice leading up to that big week of dysfunctional family gift-giving gatherings!

Put your mouse down for a nap.

                                            

Get up from your desk or work station or laptop, and stop reading this blog (I trust you that you’ll come back). Now, DO SOME thing. ANY thing! It doesn’t matter what you do. What matters is that you do SOMEthing.

Take a walk around the block. Eat a cookie. Take a bathroom break. Turn the music on or up. Draw a picture. Get away from the monitor and keyboard and take some deep breaths. Shake your head like a wet dog. Clap or briskly rub your hands together. Take a slug of cold water.

Appreciate that by breaking your concentration, you are also breaking some element or accumulation of stress.

Don’t quit yet. Don’t rush back to the screen. Gently close your eyes and take ten seconds to massage your temples or the back of your neck (counter-clockwise stimulates more blood flow).

Pick up a pen or pencil (you DO still have one?) and a piece of scrap paper. Write or draw or diagram the first thing that comes into your mind . . . like a creative branding theme exercise!

It absolutely doesn’t matter what you record (and no one but you will ever see it anyway).

Go ahead. I’ll wait. ………. Good!

Next, draw or write or diagram the first thought you have about something you can do at 9 o’clock tomorrow morning to pump up or booster-shot some part of your business into action right away.

Maybe it’s a new direction. Maybe it’s solving a nagging problem. Or it’s reviewing reports or articles you’ve been shoveling around, or checking websites you’ve been intending to visit, or having coffee with the new (or oldest) employee (or supplier/vendor/sales rep) and listening?

Perhaps you haven’t made enough time lately to initiate collection of customer feedback?

No matter how small a step, just make it an ACTION step. SOME action always beats NO action! I hear from blog visitors all the time that success comes from having a bias to action. Do you?

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302.933.0116    Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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Nov 08 2011

BIZ ALPHABET SERIES…”Q”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

 “Q”…QUICK

 

Quicksand? No. Quick draw? No. Quick start? Almost. This is about how I’ve seen successful business owners and managers apply four of my father’s favorite words for motivating me and my brother:

“QUICK LIKE A BUNNY”

                                                                       

No matter what you may be thinking about bunnies, you have to admit they are quick as they go about their business. No nonsense about “all things come to he who waits” — or about the one time a tortoise beat one of ’em in some race. “Slow and steady” was it? Hmmm, surely that was before txt msgs!

Every one of us deals with someone who’s slow on the road, in line, at the counter, on the phone, responding to an email, walking on the sidewalk or in or out of an elevator or building. Most of us act more courteously than we feel because we –most of us, I believe– tend to give the other (slow) person the benefit of doubt, right?

Well, we might mutter . . . maybe he’s lost; maybe she has a vision problem; maybe they just got married; maybe it’s his first job; maybe she’s got a big problem to deal with at home; maybe he’s writing a book. Hey, most of us can be patient when we run into delays. Not all of us and not all delays, but speaking generally.

Leading the parade of exceptions of course  is the kid in the 4-wheeled boombox, baseball hat on backwards, who’s doing 50mph in a 50mph zone but is somewhere between ten and eleven inches from your trunk, who we consider tapping the brakes at or launching some windshield washer fluid, y’think?

But, no, not a good idea. Next thing is we’d get abused for practicing road rage (or shot at in some cities, which I’ll leave to your imagination to list). “What’s your hurry?” I’ve heard. “All of life is just one big interruption anyway!” I’ve heard. But then, uh oh, there’s that little ghost voice of my father’s in the back of my head nudging me forward:

 “QUICK LIKE A BUNNY!”

                                                              

And guess what?He was right (well, mostly). Whenever something needed doing, whatever the task, personal or business, it was get-out-of-the-way time. Maybe he invented the “Life in the fastlane” term? So where is all this leading? To developing and practicing an action attitude . . . unless you’re 92 and playing checkers on a barrel.

Today’s business world is all about pleasing –delighting– the customer because customers are the only entities that make your business truly recession-proof (especially now as we enter The Great Obama Depression). Being highly responsive to customers (both internal and external) means acting now and analyzing later.

Instead of “I’ll look into that for you and call you back tomorrow,” look into it now and ask if the other person can wait while you get an immediate answer. Too many excuses and delays send customers and prospects up the walls — followed by rapidly considering other options, including your competitors. 

Customer loyalty motto for 2011 and (at least) 2012 is “What have you done for me lately?” If your answer to this starts with , “Why, just last week . . .” you’re talking about ancient history. It is never too quick to take a step on behalf of those who support your business, from employees and suppliers, to customers and prospects.

If you go too quick and make a mistake, there’s time to recover and correct it. If you go too slow, by the time you straighten out a screw-up, the customer will be headed off into the sunset. Go for it. Today. Now. Right now. It’s your choice to help others choose you and your business. LEADERSHIP = RESPONSIVENESS

                                                     
 

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Aug 21 2011

LEADERSHIP=RESPONSIVENESS

No good examples from

                    

the White House, but

                 

  small business excels.

 

 

 My last post here, A Sense of Urgency,” raised hackles among some visitors I heard from who all seemed to express the notion that “Standing Still” and former idealist President Woodrow Wilson’s failed “Watchful Waiting” policy toward Mexico should be dictating business and politics today. 

Don’t take it personally, but that’s sick thinking.

                                                                        

Doing nothing, as the White House appears to relish, has never been –nor ever will be– a policy or guideline for small business success. Standing still and watchful waiting may deck the halls of Congress and the Oval Office, but they represent the anthisis of what needs to happen to grow business and military strength.

Small business and military strength must be grown to preserve and protect the freedoms we enjoy in America, and to revive and revitalize our still sinking economy.

                                  

The government and big business continue to prove every passing day that not only do they have no answers to this incipient 2nd Great Depression (“The Obama Depression”), but –rubbing salt into the wound– they give nothing but lip service token talk to proclamations of supporting small business. Truth? They HATE small business! 

Small business hangs on in spite of the formidable clout corporations and the government have in tow — PRECISELY because small business owners, operators, and managers are responsive to market needs. There’s no time wasted studing market share and shifts, or testing stuff to death. A sense of urgency is ever-present.

As small business owners, we must –first let Mr. Romney know that it’s not just “Corporations” that “are people.” Small businesses are (to a FAR greater degree) “people” too! (And, BTW, DNC Chairperson Debbie Schultz in protesting even the “Corporations=People” equation simply demonstrates that her ideology is dumber than dirt.

Of course “businesses are people.”

ALL businesses.

Next, we need to teach responsiveness by

example within our business enterprises.

                                                                       

Acting responsively and responsibly with every interaction –customers, other employees, suppliers, even what may appear to be disintersested inquiries– means instilling and reinforcing awareness that EVERY person’s needs and wants are the most important in the world, with never an exception. 

Translation:

Cultivate respect and an action attitude.

                                                            

Sales professionals know this instinctively and typically make a practice of attacking problems before they become disasters. Stop looking to Washington for guidance. Take a page from sales pros.

The US Government 

is presently leaderless.

                                      

Consider the total lack of urgency and response to The Gulf Oil Leak; Mid-West Floods; Moammar Gadhafi; Japan’s Tsunami and Nuclear Disaster; Illegal Immigrants Pouring Across US Borders EVERY night; The Debt Crisis; and 20 more calamities. 

Your business would fold if you practiced such laxadasical “take another vacation” attitudes.

                                                                                                                                                                                                      

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  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

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Aug 18 2011

A Sense of Urgency

Unless you’re a surgeon

 

or bombsquad defuser,

                         

 nothing gets done

                                      

  by standing still.

 

 

Yesterday we talked about constantly moving targets. We touched on the challenges presented by rapidly changing rules, attitudes, circumstances, and information access.

To impact consumer, employee, and supplier behaviors positively, entrepreneurs and small business owners must flex, adjust, adapt, and go with the flow.

We must also hustle.

                                                       

When problems surface, pounce on them. I’ve actually seen unsavvy (and ultimately unscuccessful business owners and managers walk away, pass the buck, blame others, close up and go home, and –in one instance– put a “Gone To Lunch” sign on the counter at 11:55am, and literally chase out eight customers who’d been waiting in line

. . . oblivious, obviously, to the common knowledge that every unhappy customer tells a minimum of ten other people who tell ten other people. So, in this case that makes 800 bad-mouth comments. Can your business survive that? (“Quick like a bunny” was my father’s motto; it always earned him big tips.)

Having a constant sense of urgency communicates leadership, compassion, integrity, authenticity, and professionalism. Others will assign those values to everything you are associated with — your products, services, ideas, and all of the people involved with your business. Pretty good return for zero dollar investment.

Don’t be so afraid of making mistakes. Yes, “haste makes waste,” and “failing to plan is planning to fail.” But you can’t run a business cornerstoned by trite expressions. When you take reasonable risks, you are not betting the farm, or running off to the nearest lottery window, racetrack, or casino with your gard-earned dollars.

Unless the task at hand requires some Herculian effort (e.g., securing a king-size mattress onto the roof of a Washington Bridge-bound VW) or is intricately detailed (e.g., drawing blood, folding a parachute), be on the alert about when you can hustle your muscle and please your customer or employee or vendor with a prompt response.

All of this takes an action attitude and a determination to “Git R Done,” but, hey that’s simply a matter of sleeping and exercising enough, eating right, and making the choice. This starts to sound like some kind of training camp? It is. If you’re going to make this all work, you have to choose to keep yourself in good shape, and stay with it! 

Try walking faster. Oh, and keeping a journal of response times for various tasks and services will give you a sense of where you are, where you need to be, and give you the information you need to improve the sense of urgency you deliver. What every day? No, but maybe a day or two a week to start, then a monthly check-up. 

Remember the Chinese proverb: “Talk Does Not Cook Rice.”   

# # #

   Hal@Businessworks.US

  Open Minds Open Doors 

 Thanks for your visit and may God Bless You.

  Make today a GREAT day for someone!

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Jun 20 2011

JUSTIFICATION EMANCIPATION!

Chinese Proverb . . .

TALK DOES NOT

                            

COOK RICE!

 

 

Like facing a mental firing squad, being called out to justify your existence –by anyone with clout: a client, customer, partner, investor, lender, referrer, founder, advisor, even some braindead government regulatory agency official– can paint you into a corner of zero return on your time, energy, money, and often innovative talent as well. 

Justifying decisions and actions may be important in a courtroom but, in business, searching for reasons wastes enough time to prevent a needed quick-fix, to intercept momentum and slow down progress, and to prevent the launch of creative fantasy into innovative reality… a process today’s economy needs more of rather than less! 

Many entrepreneurs seem to include some form of justification frustration in their list of reasons for giving up corporate or government careers to join the ranks of the self-employed. “I hated having to always subject every breath I took to someone else’s microscope. Getting the job done on time is what should matter, not how or why.”   

Talk may serve to satisfy boardroom egos and government budget rationales, but if you own or operate a small business, it doesn’t cook rice! 

                                                                               

In our steadily sinking economy, it serves no purpose to patronize and pander. Telling your supporters that things are still not where they need to be but that they are in fact better than they once were means absolutely nothing. Nada. Zero. Action still speaks louder than words. Responding with a sense of urgency still counts big-time. 

All those business guys with clout (in the top paragraph) care only about results! ROI. Benefits. What’s in it for them? How soon can they realize value or affect a turn-around? So the trick is to side-step requests to justify yourself by answering demands to explain why the rudder broke, and to use that time and energy instead to right the ship.

It’s called an “action attitude.” Every successful entrepreneur I’ve studied has practiced it under fire, when the chips are down. Those I’ve seen who dwell on “getting to the bottom of things” usually do because that’s what they choose to preoccupy themselves with, instead of moving forward. 

If you think you need all the answers in order to move on, you’ll never move on. Which brings us to the central message here. Sure there are times when we need to explain ourselves for the sake of maintaining household or employee harmony, or to satisfy an upset customer who demands it, or to keep an investor at bay. But:

You need to free yourself from always feeling that you have to justify yourself.

                                                               

It reportedly took Thomas Edison 10,000 attempts to invent the light bulb. Imagine if he had to stop and explain his way out of each failed effort? We’d still be sitting in the dark! Life is to short to worry about what went wrong. Focus on getting things to go right!                                         

                                                 

# # #

Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

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May 01 2011

Interruptions? Get Over Them!

Going under

                       

and around

                  

business problems

                               

guarantees no solution.

                                             

Unless you tackle troublesome issues head-on, answer questions and respond to your messages promptly, you can be sure they’ll still be around on your next visit, and will no doubt have gathered velocity, weight, and momentum while awaiting your return.

                                                        

Okay, easier said than done, right? Well sure, if you choose to make it hard on yourself. You can be certain that if you consciously or unconsciously choose for something to be hard, it will be. “Yes, but…” you start to reply. Don’t choose to “yes-but”; choose instead to get on with solving the problem.

Then, no matter which way the chips fall, the next step is to choose to get over it! (Because dwelling on what did or didn’t happen is itself a problem –an interruption– and can become worse than the original.)

There is no time in either life or business to dwell on what did or didn’t happen. We all root for teams that lose, but by mentally and emotionally hanging on to a loss, we actively set ourselves up to be losers ourselves. Wishing and hoping are childhood fantasies that accomplish nothing. Only action speaks.

                                                                       

Only by taking action steps can we expect to have the possibility of a favorable outcome.

“Well,” says you, “I can’t always jump on every problem that comes along. It’s too interruptive. And I already have too many interruptions to deal with every day!”

In case you’ve somehow missed what I’m about to say in response, let me be loud and clear about it:

BUSINESS LIFE . . . entrepreneurship, management, ownership, partnership, counseling and consulting, investing and lending, designing, inventing, innovating, creating, being engaged with any form of business . . . IS: One big interruption after another. But it’s why you get the big bucks!

                                           

One big interruption after another. People knock on your wall, waltz into your workspace, call you on the phone, slip notes under your door, send you 347,000 emails a day, throw pebbles (bricks?) at your window. They step up to your breakfast table, lunch table, dinner table, meeting table, and call to you under the bathroom stall.

Sometimes it seems that all of these things are happening at once. It’s your job to separate, sort out, prioritize and respond. And even as you perform these functions, yet more interruptions are bound to occur. This is also why we all need some time away once in awhile.

Small business owners notoriously deal best with turning interruptive problems into productive opportunities. Corporate types expend all their energy analyzing every interruption that comes along. They use all forms of committees and groups and teams to do this, but analysis paralysis is the byproduct.

Got Government? Government sleeps and sweeps stuff under rugs hoping it will just go away, or that someone else can solve the problem at hand so that government can step into the spotlight and take the credit. When everything’s under the rug, nothing is really “interruptive.”  The rug just gets hilly in spots. And productive, it ain’t!  

                                                          

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Apr 02 2011

GIT R DONE!

If you’re not

                 

charging forward,

                                             

you may be

                       

wearing blinders

                                           

 …or maybe you’re just not

                                                  

  an entrepreneur after all.

 

More than simply a southern United States colloquialism (meaning to finish an action, to complete the job at hand), the “Git R Done” expression could realistically be the motto for entrepreneurs everywhere.

There is no greater thrust of urgency in business than the entrepreneurial pursuit of making an idea work, of making something happen . . . of getting the job done.

If you are genuinely serious about starting up a (or numerous) business venture(s) –especially in this continually failing economy (and don’t believe the figures being tossed out by mainstream media’s talking heads to the contrary)– you must be willing to arm yourself with an action attitude.

This means, among other things, that the kinds of delay tactics exercised by 9.9 of every 10 lawyers is not going to be a productive approach for you. (And, by the way, you know when you’re doing tasks of avoidance, right?)

Having an “Action Attitude” means that you need to get your act together to the point where offering excuses (of any kind) doesn’t cut it.

It means that it’s time (assuming you’re still with me on this) to stop dilly-dallying (You like that expression? Came from my mother!). It’s time to take your show on the road.

It’s time to stop studying and analyzing and worrying about “what if?” It’s time to follow Nike’s advice, and just do it!

There’s an old TV beer commercial that proclaimed “You only go around once in life!”

Hey, maybe you do, maybe you don’t.

But –for sure– you only get one chance at a first impression, a first new business launch, a first new product line extension, or a first new revenue stream, or new service offering.

Yes, there is always (With appreciative thanks to “The Chairman of the Board,” alias “Mr. Blue Eyes,” Frank Sinatra, who maybe you’ve never heard of, but who sang a big-time song to the cause of )”The Second Time Around.”

And “things” can be easier the second time around, but they’re never the same, and can never have the same first-time impression.

You’ve got an idea you believe in? Give it

substance. Polish it up. Test it. Launch it.

If you’re going to exercise big-time effort trying to justify yourself, trying to raise “enough money to do it right” or trying to swamp the competition in one fell swoop (now there’s an image!), you are probably going to live a happier life working for a corporate giant or plodding government agency.

Certainly –under those circumstances–

“entrepreneurship” doesn’t ring a bell! 

If any of what’s here seems in the least bit discouraging, odds are pretty good that you are somehow blocking yourself from being venturesome, from taking reasonable risks.

You could be harboring fears that will prevent you from making your ideas work. You may be blocking your own success. Work at it. Or see a shrink.

But don’t charge forward with blinders on.

# # #

Hal@Businessworks.US or 931.854.0474

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

14 responses so far

Dec 14 2010

Make Something Happen NOW!

The quickest fix for

                                         

“Nuttin’s Happenin'”

                                   

. . . is to ACT NOW!

                                                               

NOW, while we’re on the cusp of

The Great American Work Slowdown. 

                                                                                                    

Christmas is just a week from Saturday. Everyone (except for rambunctious entrepreneurs–there’s some other kind?) is moving more slowly at work. The rank and file are increasingly preoccupied with office and neighborhood parties.

Could this be true? Is it just my imagination? Are you grinning nervously at that thought or at what I might be tossing your way in the next couple of paragraphs? 

                                                                                                 

Well, if you’re in that “rambunctious” crowd I mentioned, you probably wait ’til the last minute to shop, hate to waste time making the festive rounds but find that a couple of stiff drinks help make those swashbuckling business status-climbers and oozy neighbors a little more tolerable . . . and it’s all good practice leading up to that big week of dysfunctional family gift-giving gatherings! 

                                                    

Put your mouse down for a nap.

                                                                

Get up from your desk or work station or laptop, and stop reading this blog (I trust you that you’ll come back). Now, DO SOME thing. ANY thing! It doesn’t matter what you do. What matters is that you do SOMEthing.

Take a walk around the block. Eat a cookie. Take a bathroom break. Turn the music on or up. Draw a picture. Get away from the monitor and keyboard and take some deep breaths. Shake your head like a wet dog. Clap or briskly rub your hands together. Take a slug of cold water.

Appreciate that by breaking your concentration, you are also breaking some element or accumulation of stress.

Don’t quit yet. Don’t rush back to the screen. Gently close your eyes and take ten seconds to massage your temples or the back of your neck (counter-clockwise stimulates more blood flow).

Pick up a pen or pencil (you DO still have one?) and a piece of scrap paper. Write or draw or diagram the first thing that comes into your mind . . . like a creative branding theme exercise

It absolutely doesn’t matter what you record (and no one but you will ever see it anyway).

Go ahead. I’ll wait. ………. Good!

                                                        

Next, draw or write or diagram the first thought you have about something you can do at 9 o’clock tomorrow morning to pump up or booster-shot some part of your business into action right away.

Maybe it’s a new direction. Maybe it’s solving a nagging problem. Or it’s reviewing reports or articles you’ve been shoveling around, or checking websites you’ve been intending to visit, or having coffee with the new (or oldest) employee (or supplier/vendor/sales rep) and listening?

Perhaps you haven’t made enough time lately to initiate collection of customer feedback? 

No matter how small a step, just make it an ACTION step. SOME action always beats NO action! I hear from blog visitors all the time that success comes from having a bias to action. Do you? 

# # #

 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

No responses yet

Oct 06 2010

“GOIN’ POSTAL” DELIVERS

A Little Applause Please 

                                    

for GOIN’ POSTAL

 

Moving off the beaten path for this post, I’m going (goin’) to comment on a GOOGLE Alert response phone call I received today from GOIN’ POSTAL General Manager James Hall, who oversees 300 franchise operations across the U.S.

First, GM Hall was contacting me to let me know the circumstances involved with my blog post critique last night of one of their signs. http://bit.ly/bZrolF.

I reported that an old franchise sign which emphasized “Your Friendly Neighborhood Shipping Center” as a branding theme line, had been replaced with a new one which emphasized “Our Friendly Neighborhood Shipping Center.”

The single letter difference between “Your” and “Our” is a big one! 

The old sign/new sign references I made suggested that GOIN’ POSTAL had apparently elected to take the spotlight off their customers and put it on themselves.  

                                                               

While Mr. Hall acknowledged that my observations were undoubtedly correct –and noted that the thrust of my comments about what I had observed were indeed ones he “totally agreed with”–  he convinced me that the company had, in fact, not in any way abandoned its customer-centric business focus.

It turns out that the sign I saw was, Mr. Hall said, “…our typo error. All of our locations use Your.

Last night’s blog post also pointed out that the old sign included three major corporate logos which were not on the new sign. I raised the question if GOIN’ POSTAL felt it saw no value in being partnered up with the big boys? Mr. Hall owned up quickly that the logos should not have been on the original sign to begin with because they were not legally permitted to be used.

Presumably, this is the issue that prompted a new sign to begin with.

At any rate, General Manager Hall was both the perfect gentleman and the perfect example of leadership diplomacy policy. http://bit.ly/aaNS9u.

He took the time and trouble to respond quickly and professionally. His attitude was conscientious and considerate. He expressed appreciation for bringing the issue to public attention. He owned up to the error. He explained how and why it occurred. He offered assurance that the sign would be promptly corrected. http://bit.ly/ds34iq

What more could anyone ask? A little applause, please, for GOIN’ POSTAL for being a good example of how to deal with a “bad press” issue. James Hall, you’re a credit to your company! 

 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 
Make today a GREAT day for someone!

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